#Graphics Design Services Nairobi

[itexpertssolutionslimited]

Website Design Services Kenya: Top Website Designers

Website Design Services Kenya Welcome to Itexperts.co.ke – Your Top Choice for Website Design Services in Kenya In today’s world, having a strong online presence is essential for any business. At Itexperts.co.ke, we provide outstanding website design services in Kenya that meet your specific needs. Our team of skilled website designers is here to create websites that are not only attractive but also easy to use.

Why Choose Our Website Design Services? Here’s why our website design services in Kenya stand out:

Experienced Designers: Our website designers in Kenya are experts at crafting custom websites that fit your business perfectly.

Easy to Use: We focus on creating websites that are simple to navigate and enjoyable for visitors.

Mobile Friendly: Our designs work well on all devices, from phones to computers.

SEO Ready: We use SEO best practices to help your website rank higher on search engines.

Ongoing Help: We provide support and maintenance to keep your website running smoothly.

How We Work We start by understanding what you need and then design a website that reflects your brand and meets your goals. Our website designers use the latest tools to build a site that looks great and works well. Get Started Ready to enhance your online presence with our website design services in Kenya? Contact us today to discuss your project and get a free quote. Let our website designers in Kenya create a website that makes a great impression! ​ Call to Action: Contact Us 

Source:-https://graphicsdesignserviceskenya.weebly.com/blog/website-design-services-kenya-top-website-designers

[jobskenyaplace]

PREQUALIFICATION OF SUPPLIERS FOR FINANCIAL YEAR 2024 2026 - NORTH STAR ALLIANCE

NORTH STAR ALLIANCE TENDER JULY 2024  PRE-QUALIFICATION OF SUPPLIERS North Star Alliance is seeking prequalification of suppliers for financial year 2024/2026. 1.         NS/RO/P001/2024/2026 Supply and delivery of general office stationery in Nairobi, Nakuru, Eldoret Makueni and Mombasa 2.         NS /RO/P002/2024/2026 Provision of graphic design and branding Services Nairobi, Nakuru,…

[logoshopkenya]

Discover the Best Poster Designers Kenya

In the competitive and vibrant business landscape of Kenya, the power of visual communication cannot be overstated. Whether you are a startup, a well-established company, or an individual looking to make a statement, a professionally designed poster can make a significant impact. At Logoshop Kenya, we specialize in creating stunning, effective posters that capture the essence of your message and engage your audience.

Why Logoshop Kenya for Poster Design Services?

Experience and Talent

Logoshop Kenya has a team of highly skilled and creative designers who are passionate about graphic design. Our designers have years of experience and a keen eye for detail, ensuring that every poster we create is a masterpiece. We understand the nuances of design and the importance of aligning your poster with your brand identity.

Custom Designs

Every business is unique, and so are its needs. At Logoshop Kenya, we take the time to understand your specific requirements and customize our designs to meet your objectives. Whether you need a promotional poster, an event poster, or a corporate announcement, we have the expertise to deliver designs that resonate with your target audience.

Cutting-Edge Software and Execution Skills

We leverage the latest design tools and software to create high-quality posters that stand out. Our designers are proficient in using industry-standard software like Adobe Photoshop, Illustrator, and InDesign, ensuring that your posters are not only visually appealing but also technically sound.

Quick Delivery Time

In the fast-paced business environment, time is of the essence. We understand the need for timely delivery and pride ourselves on our ability to deliver high-quality posters within the agreed timeframe. Our streamlined design process and efficient project management ensure that you receive your posters on time, every time.

Pocket-friendly Pricing

Quality design doesn’t have to come with a hefty price tag. At Logoshop Kenya, we offer competitive pricing without compromising on quality. We provide various packages to suit different budgets, ensuring you get the best value for your investment.

Our Poster Design Process

Consultation and Briefing

We start with an in-depth consultation to understand your needs, objectives, and target audience. This initial briefing helps us capture the essence of your brand and the message you want to convey through your poster.

Concept Development

Based on the briefing, our designers brainstorm and develop multiple design concepts. This stage involves creativity and innovation, ensuring that we explore various design possibilities to find the perfect fit for your needs.

Design Creation

Once the concept is finalized, our designers get to work on creating the actual poster. This involves meticulous attention to detail, from selecting the right fonts and colors to arranging the elements in a visually appealing manner.

Review and Feedback

We believe in collaboration and value your input. We present the initial design to you for review and feedback. Any necessary revisions are made to ensure that the final design aligns with your vision.

Final Delivery

After incorporating your feedback, we finalize the design and deliver the poster in your preferred format. We provide high-resolution files suitable for both print and digital use, ensuring versatility in how you use your poster.

Types of Posters We Design in Nairobi Kenya

Promotional Posters

Perfect for marketing campaigns, product launches, and sales promotions. Our promotional posters are designed to grab attention and drive engagement.

Event Posters

Whether it’s a concert, a conference, or a community event, our event posters effectively communicate the details and create buzz around your event.

Corporate Posters

Ideal for internal communication, corporate announcements, and employee engagement. Our corporate posters are professional and align with your company’s brand guidelines.

Educational Posters

Used in schools, universities, and training centers, our educational posters simplify complex information and enhance learning experiences.

Custom Posters

Do you have a unique requirement? We can create custom posters aligned to your specific needs. Let us know what you’re looking for, and we’ll make it happen.

Poster Designers Kenya: Why Choose us?

In an era dominated by digital media, posters still hold a special place in marketing and communication strategies. Here’s why:

Visibility

Posters are highly visible and can be placed in strategic locations to reach a wide audience. Whether it’s in a busy street, a community center, or a corporate office, a well-designed poster can capture attention and convey your message effectively.

Cost-Effective

Compared to other forms of advertising, posters are cost-effective. They offer a high return on investment by providing continuous exposure without recurring costs.

Versatility

Posters can be used for various purposes, from advertising and promotions to education and information dissemination. Their versatility makes them a valuable tool for any organization.

Tangible Impact

Unlike digital ads that can be easily ignored or forgotten, posters have a tangible presence. They create a lasting impression and can be a constant reminder of your brand or message.

Get Started with Logoshop Kenya

Ready to create stunning posters that elevate your brand and engage your audience? Contact Logoshop Kenya today! Our team is ready to bring your vision to life with designs that leave a lasting impact. Visit our website, give us a call, or drop by our office to discuss your project. Let’s create something amazing together!

To sum up, Logoshop Kenya is your go-to destination for professional poster design services in Kenya. With our expertise, creativity, and commitment to quality, we ensure that your posters not only meet but exceed your expectations. Trust us to help you make a statement and stand out in the competitive market.

[pixeladsltd]

Pixel ADS Company Ltd

We offer website design and development solutions to businesses in Kenya. All our services come at an affordable price. In addition we offer graphic design services for flyers, banners, business cards, social media banners and much more.

Contact Us.

Call: +254707423280

Email: info@pixel.africa

Location: Nairobi Kenya

Website: https://pixel.africa

[careerkenyan]

Gap Recruitment Marketing Executive Job(50K-60K)

Gap Recruitment Marketing Executive Job(50K-60K) Marketing Executive Job, Sales & Marketing Jobs Kenya 2022,  Job Title: Marketing Executive.       Reports to: Sales Manager Industry: Real Estate. Location: Nairobi Gross Salary: Ksh (50,000- 60,000) Job Purpose: Our client is a real estate company based in Nairobi. They seek to hire an aggressive & highly motivated Marketing Executive will be responsible for planning, directing, and coordinating marketing policies and programs that lead in the growth of brand equity. This will be achieved through the research of market conditions in local, regional, or national areas, by gathering information to aid in developing relevant marketing campaigns. The job holder will also work alongside the Finance team to develop pricing strategies with the goal of maximizing the firm’s profits and share of the market while ensuring the firm’s customers are satisfied. Responsibilities - Collect and analyze data on customer demographics, preferences, needs, buying habits, industry statistics and trends to identify potential markets and factors affecting product demand and positioning - Initiate market research studies and findings, illustrating data graphically and translating complex findings into written text so as to guide in market segmentation, product targeting, positioning and campaign performance. Prepare research reports. - Seek and provide information to help the company determine their position in the marketplace. Gather organizational performance information. Market Share reporting - Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Gather competitor performance information. Analyze market conditions or trends. - Identify, develop, and evaluate marketing strategy by integration of all elements of marketing mix while integrating company objectives, market characteristics, and cost and markup factors. This includes but not limited to, developing campaign briefs, selection of distribution channels, working with partners etc. Evaluate program effectiveness. Develop marketing plans or strategies. - Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with designers, printers, producers and any other team necessary to execute said Develop marketing plans or strategies. Direct marketing, or customer service activities. - Execute the financial aspects of marketing, such as budgets, expenditures, research and development appropriations return-on-investment and profit-loss projections, while ensuring that all activities are executed within budget at all times. Analyze data to inform operational decisions or activities. Estimate cost or material requirements. - Develop pricing strategies, balancing firm objectives and customer satisfaction. Determine pricing or monetary policies - Consult with project management personnel on project specifications, and other teams on the course of duty to recommend modifications to suit target market and improve competitiveness of the product. Confer with external members to accomplish work activities. - Use sales forecasting and track marketing and sales trends for strategic planning to ensure the sale and profitability of products, so as to track sales trends through analyzing collected data and advise teams on factors affecting the buying of products and provide solutions well in advance. Monitor external affairs or events affecting business operations. Analyze market research data for conditions and trends. - Measure the effectiveness of marketing, advertising, and communications programs and strategies. Measure effectiveness of business strategies or practices. - Attend meetings to provide management and boards with information and proposals and reports concerning the strategy, placement and execution of promotions, distribution, design, and pricing of products. - Discuss business strategies, practices, or policies with senior leadership - Measure and assess customer satisfaction. - Conduct surveys in organizations. - Develop and implement procedures for identifying advertising needs. - Develop business or market strategies Key Competence. - Timely and relevant reporting weekly of; - Consumer Trends - Weekly work plan - Budget Review - Timely and relevant reporting monthly of; - Competitor Analysis and pricing review - Individual Project Board Reports - Market Trends - Growth in website country rank through effective SEO optimization - Growth of social media followers by 20% monthly and for channels with below 1,000 followers, 50% monthly.  Qualifications - Degree in Marketing or any relevant field - Member of PRSK – added advantage - At least 3 years’ work experience in PR, communication or branding field. - Good relationship networks in industry media outlets. - Event Management - IT skills - Proficiency with marketing systems such Mail Chimp  Must be proficient with Tally system - Demonstrable knowledge and experience in accounts in billing and account receivable. - Knowledge & experience in preparing final company accounts and statutory filing will be an advantage. - Hands on experience on MS Excel CORE COMPETENCIES - Strong communication and interpersonal skills - Sound knowledge and understanding of accounting principles best practices - Strong strategic, analytical, and organizational skills - Experience developing and managing budgets, training, developing, supervising, and appraising employees - Ability to work on own initiative, meet tight deadlines and balance priorities to achieve results - Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution How to Apply Apply directly through our careers page. In case you experiencing difficulties through the option above, please Email your cv to vacancies@gaprecruitment.co.ke. Latest by Saturday 1st August 2022 Indicate email subject as Marketing Executive N.B: Looking For A New Job? Find Your Next Job With Us. Click Here To Register Your CV. It's Free. Audrey Korir2022-07-25T16:44:55+03:00 Read the full article

[itechsoft]

Corporate Branding : Image is Everything – Simplifying Complex

What Is Corporate Branding and Why Is It Important?

 Think of your favorite brand (or one you interact with regularly.) What comes to mind? Do you think of their tagline? The logo? The color palette? The chosen ambassador?

These assets, among many others, are what make up corporate branding. Corporate branding is the outward projection of a brand’s mission and culture in colors, logo, tone, and design.

A successful corporate brand encompasses an organization’s goals, mission, and ideology and appears across all mediums (website, packaging, copy, ads, etc.) to ensure visual consistency.

A strong corporate branding strategy focuses on a wide range of assets, from details as small font and color options and as large as building structure and slogan.

Emotions play a large role in marketing, and when a consumer relates to your brand’s values, they build an emotional connection with your brand. These emotional connections increase customer loyalty, not to mention profits and word-of-mouth advertising.

As an established fact, Branding is an equally important part of advertising for any kind of business. The list of benefits of branding is exhaustive. Branding bags up a widespread recognition and builds an identity of your company. A well-established brand can add to your business’ value and growth. It helps you in generating and maintaining a loyal customer base. This, in turn, opens the gate to referral business. Thus, it is important that you work with absolutely the best. Enter TechExcel. We are a flourished advertising agency in Nairobi, amongst the best digital marketing agency Kenya, and also amongst the best branding agency in Kenya.

TechExcel also offers various other IT services, such as

·         Domain & Web hosting

·         Cloud Server management

·         Internet of Things (IoT)

   Branding and Graphics Designing:

  01. Logo Designing

Creating a logo is a no less important or trivial task, for it shall stand as the face of your company. TechExcel is a specialist in creating the powerful and apt logo that creates a memorable impression right from the first glance on it.

  02. Visiting Cards

Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm.

03. Leaflets

Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm.

  04. Merchandising and many more

Designing attractive, meaningful, and handy cards that can go along with anyone as a tiny representative of your firm.

[unjobaid]

UN Job Openings, General Services Category, As of 10 March 2021

84 UN Job Openings General Services Category As of 10 March 2021 New York | Geneva | Beirut | Vienna | Nairobi | Montreal | Barcelona | Addis Ababa | Baghdad | Santiago | Bangkok | Bonn | Juba | Gebze | etc...

UN Job OpeningsGeneral Services CategoryAs of 10 March 2021 Senior Accounting AssistantLevel : G-7Job ID : 151379Job Network : Management and AdministrationJob Family : FinanceDepartment/Office : United Nations Joint Staff Pension Fund – Office of Investment ManagementDuty Station : NEW YORKStaffing Exercise : N/APosted Date : 3/5/2021Deadline : 4/3/2021 Senior New Media Graphic Designer (New…

[newscheckz]

Before we fight each other, we must ask ourselves: does marriages work?4

New Post has been published on https://newscheckz.com/before-we-fight-each-other-we-must-ask-ourselves-does-marriages-work4/

Before we fight each other, we must ask ourselves: does marriages work?4

So many questions arise when it comes to discussions on the institution of marriage. Majority of us, especially the young are asking, do marriages work?

A young man walks us through his journey of marriage at just 21 years and its highs and lows. 

…………………………..continuation of part three.

She didn’t believe that a restaurant interview would be genuine. She also felt like I would use this opportunity to run away from her due to our challenges.”

Lucy says:

I knew men who travelled out of the country and ended up forgetting their families. Some even remarried.

I was very unsure about this ‘new found opportunity’ that was so urgent. I knew I couldn’t stop him, so I gave him my blessing and told him to remember he had a young family that needed him.

2 days later I was on a bus to Kigali. It was by blind faith. Upon reaching Kigali, I worked for this boss for the first month expecting to get some payment that I could send home to my wife and young son. That never happened.

He gave me and the other employees many excuses. I then worked for him for three more months and each end month he would not pay.

Lucy says:

When Robert told me he wasn’t being paid, I was at first unsure whether to believe him. I never understood how he would work and not demand for salary.

I had this feeling he may have been withholding support from us.

Our small studio was struggling and I couldn’t get enough for myself let alone for rent. I had also confirmed prior to him leaving that were expecting a second child.

It was tough fending while at the same time going through a second difficult pregnancy.

PARENTS

Robert had asked me not to involve our parents in the difficult times that he was sure he would

make ends meet. So we kept this information away from them.

TURNING POINT

One time, Robert called me and said he had slept hungry. Realizing my husband had slept hungry hurt me so much that I sent him Kshs 200 (from Nairobi to Kigali) to buy something to eat.

I kept sending every time I would make some money for his own survival. I asked him to return home but he insisted on staying and trying to find work.

At one point he told me he had gotten a house at a kitongoji duni (slum) and he needed Kshs 1,500 to rent. I sent it to him and he got in.

He had also left that job without his dues and was actively looking for other opportunities.

OPPORTUNITIES

Immediately my wife sent me Kssh 1,500, I left that job, and went full throttle looking for opportunities. I was lucky to meet a Ugandan man who gave me my first consultancy contract as a designer and a videographer.

I spent time working with him, learning as fast as possible and supporting the best I could. I learnt how to pitch for business, how to do quotations and how to apply for tenders.

The pay was not as good, but due to the diligence in the work, I got bonuses every time I signed a deal.

Two silver wedding rings linked together

Within no time I had won his trust and he started assigning me major responsibilities including meeting corporate clients.

I put these bonuses together and would send my wife 70% of all the money I made. I trusted her with finances. She is a good caretaker of family resources. She was happy that things had turned out well.

As a good wife, she kept this money in a savings account and when I finally came to Kenya for holidays, she asked that we go for a unique type of shopping, our first ever piece of land, a 50 x 100 in Juja that we paid for in cash.

Back at work, I kept learning and improving my skills and it was at this point I got an opportunity with a new company, this time as a Creative Director. I continued pushing the limits and supporting my team.

The leadership at the new company were very supportive and gave me opportunities to learn Digital Marketing, PR in addition to my video and graphics design roles.

It was during this time that I also joined Mavuno Church in Kigali and started volunteering as a marriage mentor based on my marriage experience. Serving in church brought new opportunities. If I was not at work, I was busy with God’s ministry.

I offered probono design services for church announcements, posters and flyers and run the churches’ social media accounts. All this I did as a way to give back for how graceful God had been to me.

It wasn’t long, till when a member of the church was curious to know who was behind the graphics and the works displayed every Sunday. Our pastor introduced me to him.

I met with this gentleman and after a few lunches, he revealed that he was a Senior Director of Sales and Marketing for a new International Hotel chain that was to open in Kigali.

I remember during those lunches, he just said “I am building a Marketing Team and I would like you to join”.I got excited, as a new opportunity had presented itself.

Without further information, I went through the interview process and in 2016 joined the Hotel’s Chain marketing team. My role involved supporting Marketing for the property as well as other upcoming hotels in Sub Saharan Africa.

This was a great opportunity for me as I had learnt so much throughout the journey and hospitality roles at a 5 star was a blessing. It was during this time that my wife moved with me to Kigali.

For the next 3 years I was in charge of the hotel’s marketing, PR, photography and brand positioning. I was passionate about enriching my skills and widening my understanding of hospitality.

So I spent extra time training in Human Resources. It is at that point those efforts were recognised and I got promoted to a role of Learning and Development manager. I was officially certified soon after as a hospitality trainer at an event in Dubai.

My passion in training gave me an opportunity to volunteer to train young couples in Rwanda on keeping sustainable and strong relationships. Over 4 years, I have mentored over 60 couples in Rwanda alone, dozens in Kenya, Uganda and Tanzania.

My Own Company

While I did trainings and marketing at the same time, I realized the gap and need in the industry and in late 2019 where my wife and I started our own fully-fledged Marketing Consulting Agency called Halleria Consult. (www.halleriaconsult.com).

Halleria Consult is a corporate communications company offering high-end solutions in digital marketing, social media management, events, branding and graphics, corporate training etc.

Our footprint has been felt in the short time we have been operational as my team consists of talented creatives, marketers, PR, photographer and art Director.

I am also proud to say that “Affecto” brand is our baby. We designed the Affecto corporate logo as our support to the founder’s dream. My wife and I are co-directors of Halleri, a Consult and she is more involved in Business Development while I do the technical part of it.

We have also launched a mentorship program to raise future digital marketers and brand strategists who will make this dream grow.

Interestingly our kids are part of the program. Our 10 year old and 7 year old sons are amateur graphic designers with a lot of interest with 3D animation and photography.

How do we make our marriage work? What exactly have we done and continue to do that is making it work?

Communication is one thing that helps marriages to work. There is nothing so small that you can’t tell or share with your partner.

No matter how simple you think it is, she needs to know. I tell her everything and she does the same.

We don’t keep secrets, we prefer being open to each other. When it comes to finances and running the business, she does the budgets and planning.

I give her my plans and proposals and she allocates money for that. She also runs a Cake business called Qapital Cakes which does different type of pastries.

Lucy is a great wife and a sharp businesswoman, skills she has acquired overtime.

IN-LAWS

Lucy is loved by my family so much and is a close confidant of my mother. My mother, father and her have a special bond that has grown tighter over the years.

They can defend her to the last tooth. My sisters accepted and treat her as one of their own. On the other side, I have a good relationship with my mother and father in law.

Never at any time have they ever interfered with our relationship.

The end.

[letscreateafricaorg]

New post in LET'S CREATE AFRICA (L.C.A.): [7/13, 09:04] Nelson Komba: https://ift.tt/2MbMyJ1 Student intern IT [7/13, 10:53] Nelson Komba: Tata Africa Holdings (Kenya) Ltd is one of the leading distributors of Tata commercial Vehicles amongst other products. We invite qualified individuals to submit applications for the following vacant positions available in our divisions in Nairobi and other major towns in Kenya. Job Vacancy: Electrician Job Purpose: Diagnose and repair vehicle’s electrical faults of all vehicle electrical systems and components Department: Workshop Level: L6 Key Responsibilities: Maintenance and repair of varied electrical systems on a diverse range of plant equipment, heavy vehicles and passenger vehicles. Overhaul of starter motors and alternators on a diverse range of plant equipment, heavy vehicles and passenger vehicles. Battery storage, handling and maintenance. Electronic circuit board diagnosis and repair. Stock control of the electrical service section. Electrical schematic plan modifications. Ensures that actual hours worked are in line with targets set. Ensuring the safe working environment of the auto electrical work area. Carry out any other duties as directed by seniors Desired Profile: Valid driver’s license. Understands high level of safety in the workshop and sites. Excellent knowledge about motor technology. Educational Qualifications: Minimum of O’ Levels National Certificate in Automotive Computer knowledge Experience: 3 years’ experience as an Auto Electrician for all types of vehicles both in the workshop and on site. Competencies: Understands high level of safety in the workshop and sites. Good communication and interpersonal skills Excellent knowledge about motor technology. Reports To: Workshop Supervisor Reportees: N/A Industry Preference: Auto Location: Kenya Age Limit: 25+ Years How to Apply Interested candidates should forward CVs to hr.kenya@tatainternational.com by C.O.B 17th July 2019 [7/13, 12:59] Nelson Komba: https://ift.tt/2y5WjAr Research (Business) @ BBC Nairobi Kenya [7/13, 17:23] Nelson Komba: Digital Marketing Executive Jobs, Sales & Marketing Jobs, Communication Jobs, AMSOL Jobs Our Client is a subsidiary of a Kenyan group and distributes and markets household appliances and electronic goods. It wishes to recruit an energetic and highly self-motivated DIGITAL MARKETING EXECUTIVE to oversee and manage all aspects of online/digital marketing and sales of our products: Responsibilities • Develop and Manage digital marketing campaigns and oversee social media strategies. • Identify new trends in digital marketing and ensure the brand is at the forefront of industry developments. • Manage the Company e-commerce platforms. • Attend to all digital customer’s orders, enquiries and customer support. Qualifications Minimum Qualifications and Experience • Minimum a Diploma in Sales & Marketing • 1 -2 years relevant experience in digital communication and marketing • Experience in Graphic Design will be an added advantage • Should be up to date with latest trends and best practices in online marketing. How To Apply Qualified and interested applicants to send their application and detailed CV, indicating current and expected remuneration to recruitment@amsol.co.ke, explicitly indicating the position in the email subject line. Only short-listed candidates shall be contacted [7/13, 17:23] Nelson Komba: https://ift.tt/2Mc3QWD [7/13, 17:24] Nelson Komba: Communication Manager ,Trade Mark East Africa. Job summary The position is an integral part of a small but dynamic communications team that serves internal clients and works closely with external partners on a technically diverse work program and an ambitious mandate. The position will lead various aspects of the design, planning, development, execution, and monitoring https://ift.tt/2y874Cc

[xranker]

10 Simple Strategies for Successful Content Marketing | Webdesigner Depot

By Sergios Charambous | 3 days ago Whether you are an established brand or a startup, content marketing is one thing you should be thinking about In fact, 98% of Chief Marketing Officers (CMOs) are advocating for the trend and their reasoning is simple; it works In recent years, many startup founders have talked about how sales of their products skyrocketed after being featured in popular websites like Techcrunch and Business Insider So, without beating around the bush, here are ten content marketing strategies that will propel your business to the next level: 1. Make it Short While you can be proud of the long-form articles your team produces, the reality is that most people prefer short-form articles In fact, according to research , most people prefer articles to be 1000-words and less Another report found that readers spend about 15 seconds or less This is because your readers have a short attention span and are on the look-out for the next interesting thing to read 2 Use Visuals As a follow-up to the first point, most people prefer quality visuals in the content. These visuals could be infographics, quality images, or video The reasoning behind this is simple: When you visit a website, what do you look at first? Is it the sea of the words or the graphics on the site? The visuals have another advantage: They help in optimizing your content for search engines 3. Keep Content Light As a content manager, you might be proud of the formal content you produce The truth is that readers are more interested in content that is formal but written in a fun, light way Make the paragraphs short and add informal words Doing this will make the content fun to read and more shareable 4 Optimize Content for Search As you write, remember that you are targeting people and search engines as well Most people find your content by searching using the search engines Therefore, you should ensure that your content is optimized for all the search engines. A few things that will help you in this are: Having a specific keyword in mind, having the keyword on the title and in the body of the article, and attributing all the visuals used in the article 5 Write to go Viral As a content marketer, your content should not be the same Some of your content is not intended to go viral, and that is fine At the same time, you should not be afraid of producing some written and visual content that is targeted to go viral. In the past few years, we have seen many companies move from zero sales to millions of dollars because of the viral content A good example is Dollar Shave Club, a company that made millions of dollars from a simple YouTube ad . 6 Go Where Your Viewers Are A common mistake we see with content marketers is to think that content is all about a blog While a blog is essential, the reality is that it is not the end A good way to approach content is to go where you are likely to find readers In this, you should incorporate other mediums, where you are likely to find readers These include tools like Medium, Facebook, Tik Tok, and Snapchat 7 Quality Over Quantity Another mistake we see marketers make is to focus on quantity of content over the quality We see this all the time on social media where content marketers push hundreds of posts every day. When you focus on quantity, there is a likelihood that the quality of your work will decrease If the quality decreases, the audience will keep on going down Therefore, you are better-off, publishing new quality content once a week rather than low-quality content numerous times 8 Focus on Your Niche As a content manager, you are better-off focusing on a small niche than trying to conquer the world with your content When you produce very wide content, there is a likelihood that fewer people will see it This is because very popular niches have experts ready A solution is to focus on you niche and a specific location For example, as a Cyprus-based SEO company, we could have focused on getting clients from around the world but we decided to optimize our website for our country Today, our website appears on the first page of Google when you search for our services in Cyprus 9 Analyze, Analyze, Analyze As a content manager, it is important for you to analyze every piece of content that you submit By doing this, you will see how the different type of content performs for you In fact, many CMOs are now using the various data analysis tools to evaluate the returns of all their content There are many analysis tools that are available to you, mostly for free. For example, with Google Analytics, you can see the number of people who read your article or watch your video Other tools will tell you where the traffic to the content came from, and the time you attract a large audience Without in-depth analytics, your content marketing approach will be a costly waste of time 10 Use Freelancers and Influencers To attract a large audience at a fair price, you should invest in freelancers and influencers In fact, more than 55% of companies in the US use freelancers for their content needs A large number of others use influencers in the industry Recently, we have seen a number of companies move from zero to be worth millions of dollars because of their partnerships with influencers A good example of this is OnePlus, the Chinese company that is one of the fastest-growing smartphone brand by using influencers If you are just starting to implement content marketing or if you have been seeing wavering returns, we believe that these strategies will be a good starting point They are not the end As you will realize, content marketing is a journey By Sergios Charambous I am Sergios Charambous, a website and SEO specialist from Cyprus I graduated from the University of Kent in 2014 and created SoftwareCY The company provides website design and SEO services to some of the leading brands in Cyprus We have also expanded internationally and have teams of SEO specialists in London and Nairobi Previously, I worked at Forex Time as a front end developer and Cisco as an IT engineer Find us on Twitter , Facebook , and Instagram More articles by Sergios Charambous Popular posts. Read the full article

[hvilleicehockey-blog]

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Posted by JoshMacDonald on 2016-01-17 17:39:56

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[itechsoft]

Corporate Branding:Image is Everything – Simplifying Complex

As an established fact, Branding is an equally important part of advertising for any kind of business. The list of benefits of branding is exhaustive. Branding bags up a widespread recognition and builds an identity of your company. A well-established brand can add to your business’ value and growth. It helps you in generating and maintaining a loyal customer base. This, in turn, opens the gate to referral business. Thus, it is important that you work with absolutely the best. Enter TechExcel. We are a flourished advertising agency in Nairobi, amongst the best digital marketing agency Kenya, and also amongst the best branding agency in Kenya.

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[expomahal-blog]

FOODAGRO - KENYA at Kenya(Nairobi) 2019-October

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[qualkoesuce-blog]

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