#Golf Towel Mockup

[jenniedesignblog]

Visual Presents – part 3

I chose the Riviera Country Club as the venue for this event. The reason is that this venue offers a private, luxurious, yet relaxed environment for the event. The date I selected is Saturday, June 7, 2025, because it marks the start of summer—it won’t be too cold or too hot, and the grass and trees will be green.

The initial event names I considered were: Summer on the Green with Lululemon, Chill & Swing: Lululemon Golf Launch Event, and Summer Fun Golf Games with Lululemon. But I didn't end up using any of them, haha. The final name I chose is Lululemon Golf Launch Event—I think it's more straightforward, clearly indicating that it’s a Lululemon product launch focused on golf, and it keeps things clean.

I also planned to create merchandise for attendees as giveaways, including golf balls with the Lululemon logo, hats, gloves, water bottles, towels, and tote bags. However, there isn’t quite enough time to make all of these (laugh-cry emoji), I used one week – 11 hours (Oct 21, 23) to research on golf, lululemon and product launch event, decide colors, remake the logo and narrow down what I should design for the event, and used two weeks – 32 hours (Oct 28, 30, Nov 01, 04, 06, 07, 08) to do the actual design, find mockups and do the mockups.

I wasn’t initially planning to redesign the logo, but I saw that other classmates had redesigned theirs, so I started with a spontaneous idea—to add a golf ball and golf tee, since I decided to make this a golf launch event, and it needed some golf elements. I tried replacing the upside-down water drop in the current Lululemon logo with a golf ball and tee. I experimented with a couple of different designs; please see the picture below. For the text in the logo, I kept Lululemon’s bold sans-serif font and added "GOLF" in uppercase with a serif font behind it (I actually got this idea from NIKEGOLF). I then played with different text compositions, but lululemonGOLF looked best.

For the colors, I chose hues from the mood board I made. The overall color scheme in the mood board is blue, green, and cream yellow, so these three became the main colors I used for this project.

For this launch event, I created:

Two golf balls

Two billboards

A couple of invitation cards

Two guest passes

One activities overview map: The map is in 2.5D. I’ve always wanted to try 2.5D, as it’s quite popular in design trends right now but haven’t had the time until now. I thought this was a good opportunity to try it, especially since Lululemon made a 2.5D activities overview map for an event they held in China.

I still have other items to create, like smoother ephemera, stickers, and beer cans, etc. I actually began by looking at mockups first and then used those files to develop the designs. I feel that working this way gives me guidance on what to design and makes it easier for me to maintain a consistent visual style (I have too many ideas and not enough time, haha!).

[pabrikmug-blog]

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