#Flame & Citron

[flamefireflower]

The GW2 gang

Torchwood was super hard to get right, but I feel like it came out pretty neat

[desperatelyseekingcannibals]

A Mads poll with a difference!

A poll of Mads Mikkelsen movies where the selection is based on range of factors, including but not limited to: genre, writer/director, country of release, date of release and 🎉vibes 🎉

Some of the movies may fit in more than one category, so vibes have mostly informed those decisions.

Round One:

Choose your fave!

Time for flouncy shirts and tight britches, bitches!

Age of Uprising: The Legend of Michael Kohlhaas is a 2013 French-German historical drama loosely based on the 16th century Hans Kohlhase. Mads plays Michael Kohlhaas a horse dealer who gets into a feud with a local baron, leading to an ill-fated revolt.

A Royal Affair is a 2012 Danish historical drama and romance set in the 18th century court of King Christian VII of Denmark. Mads plays Dr Johann Struensee, the mentally ill King's ill-fated physician who has an affair with the King's wife.

Bastarden (The Promised Land) is a 2023 Danish-German-Swedish historical drama set in 1755. Mads plays Kahlen, an impoverished Danish officer who obtains permission to build property on barren land but runs into trouble with a local magistrate.

Flammen & Citronen (Flame & Citron) is a 2008 Danish historical drama set after the Nazi invasion of Denmark. Mads plays Jørgen Haagen Schmith, a member of the Danish resistance.

Coco Chanel & Igor Stravinsky is a 2009 French historical romantic drama. Based on a 2002 fictional novel, the plot follows the rumoured ill-fated love affair between French fashion designer Coco Chanel and Russian composer and conductor Igor Stravinsky - played by Mads.

Lots of ill fates to choose from!

[vildmus]

Summary: During the heat of the 1944 Danish summer, Bent and Jørgen spend some time together trying to stay cool.

Rating: Teen and up

Word count: 2,176

A/N: I hope at least one person will enjoy this, so I'm actually going to advertise a fic for once. Thure Lindhardt never looked better than he did in this movie, if you ask me, and just writing it felt like a fuck you to every right-wing person in Denmark, which is an instant win in my book.

[yournoeliafan]

[zillabean]

For the indomitable Jorassicworld, it's PART II of the Mads kitty cafe! And poor cafe proprieter Will is just as tired and worse for wear. He makes a ton of money from clientele though. Who wouldn't want a few hours with the kitties? ;3c

------------------------------------------

Kitty personalities, in case you would like to book a play session:

Draco - aloof and polite, likes ear scratches

Le Chiffre - playful but prone to swatting and smacking

Citron - sweet but skittish, can be coerced with soft words

Voller - shy, but loves cat toys, will chase

Galen - hides a lot, sweet, big purr machine

Tristan - friendly but destructive, likes toys

For the delightful jorassicworld (Twitter), one of the biggest and most ambitious and MOST FUN AND HILARIOUS commissions I've ever done, the MADS KITTY CAFE!  Where you can go to enjoy a beverage and spend some time with an assortment of Mads kitties for some big, warm, fuzzy and purring company.  They are friendly (usually), but are known to be mischevious and some of them do bite.

Please see proprieter William Graham for a reservation and to sign a pain waiver.

FYI for potential visitors:

- Hannibal & Nigel fight. Constantly. Like, always.

- Duncan is extremely cuddly & will put his entire weight on you.

- Grindelwald has POWERS, OKAY. HE WILL USE THEM.

- Kaecilius ALSO HAS POWERS.

- Martin loves catnip. A lot. Entice at your own risk.

Kitty types 😼:

Hannibal: black tiger

Nigel: golden tiger

Duncan: snow leopard

Grindelwald: gray tiger

Kaecilius: caracal

Martin: lion

We have other Mads breeds available as well (not pictured). Please inquire with Will Graham when he's back from the hospital.

[jujumin-translates]

[A3!] Event | Devil Maid’s Holiday | Episode 9

Izumi: Hmm… A little more to the right…

Izumi: …Alright, just like that.

Sakuya: Yeah, I think that seems pretty good! Thank you for everything, Director.

Izumi: You don’t have to thank me. This is nothing.

Izumi: (I was a little worried when the client asked if we could do this over the internet, but…)

Izumi: (Thank goodness we had Itaru-san, Chikage-san, and Kazunari-kun to teach us everything we needed to know…!)

Taichi: Director-sensei, we’ve all finished changing and getting our makeup done!

Izumi: Aww…! Everything suits you perfectly, guys!

Izumi: (Wow, they all look even cuter than I thought they would…!)

Citron: We are sooo very cute! This will surely make the client fall in love with us!

Yuki: Watch your legs! You’ve got a lot of them showing, so be careful with the way you walk.

Azami: …Thank God mine’s long.

Homare: Just because your legs aren’t showing doesn’t mean you should be careless. Clothes like these require you to have more etiquette.

Muku: W-What am I going to do? I’m getting so nervous. Will everything really be okay…? What if I get so focused on how I’m walking that I skip one of my lines, or…!

Taichi: You don’t gotta worry, Mucchan! If that happens, we’ll have your back!

Sakuya: …

Yuki: What? Are you nervous too?

Sakuya: N-No. I’m just… happy.

Sakuya: When I heard we were gonna be wearing maid uniforms and saw your really cute rough drafts, I was a little bit worried if things were gonna be okay or not.

Sakuya: I’ve played female roles before, and obviously I wasn’t worried about your costumes, but…

Sakuya: Originally, the client said they wanted women to do this.

Sakuya: What if they wanted us to wear the costumes against our will, or what would we do if they don’t approve…

Sakuya: But I’m not worried about that anymore. When I stood in front of the mirror after having my costume and makeup on, I really felt like we could do this.

Sakuya: I can’t make costumes, or write scripts, or even really direct, but… Because of that, I want to put the thoughts and feelings of the people who can do those things into performances too.

Yuki: …Then we’ll definitely snag this deal.

Sakuya: Yeah, let’s do our best!

Muku: Sakuya-kun! Director-san has one last thing she wants to check…

Sakuya: Ah, I’ll go to her right now!

Yuki: …

Azami: …That’s Sakuya-san for you.

Azami: He’s told me that same thing before too.

Yuki: That’s because he really can’t help but meddle.

· • —– ٠ ✤ ٠ —– • ·

Sakuya: …Sorry for the wait, guys! We can get going now.

Homare: Well then, let us begin then, shall we?

Yuki: Alright, let’s show them just how cute we can be.

Troupe Members: Yeah! 

· • —– ٠ ✤ ٠ —– • ·

Cast

Sakuya - Tio

Citron - Eliza

Yuki - Lilu

Muku - Lala

Taichi - Cherie

Azami - Ame

Homare - Celine

· • —– ٠ ✤ ٠ —– • ·

Izumi: (Deep in the forest in the dusk, the castle of the devil king stands quietly towering over the surroundings beyond the thick fog. There, many devil maids serve the devil king.)

Cherie: “After like, FOREVER, it’s finally almost time for Halloween. Ah~ I’m SO excited!”

Lala: “We get a full day off once a year on Halloween night. Hehe, I can’t wait either!”

Cherie: “Hey, so like, what are you planning on doing for Halloween, Lala?”

Lala: “Obviously, I reeaally want to go see an idol concert. I haven’t gotten my ticket yet, though, so I’ve got to make sure to do that.”

Lilu: “It seems like basically all of the idols you follow end up retiring due to controversy for some reason, though, Lala.”

Lala: “Ugh, Lilu! That would never happen to the girls I’m following now!”

Cherie: “Things always go up in flames like that because you’re a devil supporting… Never mind, it’s nothing.”

Cherie: “What about the rest of you? What are you guys thinking of doing?”

Tio: “I don’t really have any plans, so I guess I’ll just clean around the castle or something…”

Lilu: “I’d really like to go shopping. But it’s just so crowded no matter where you go.”

Ame: “I don’t really have anything in mind either. Hm, maybe I’ll just sleep for the whole day.”

Ame: “Ah, or maybe I’ll go down to the human world and mess with some humans.”

Cherie: “Aha, I mean, doing stuff like that IS only possible every once in a while, isn’t it?”

Celine: “What are you all talking about?”

Ame: “Ueh, Head Maid! Were you listening?”

Celine: “Regardless of how much time you’re getting off, that doesn’t mean you get to cut loose.”

Tio: “Exactly!”

Celine: “Tio, you are your own problem.”

Celine: “Recently, the devil world has been reforming the way we work, therefore, you’re not allowed to work overtime or on holidays, yet when it comes to you, you really only know how to work nonstop…”

Tio: “B-But that’s because this is my hobby.”

Celine: “Haah, that wasn’t meant to be a compliment. You have to be sure to get proper rest too.”

Celine: “Very well. If I catch you working on your next day off, I’ll have no choice but to put a spell on you to force you to sleep.”

Cherie: “Wait, Head Maid, you can’t be serious!”

Ame: “Heheh, maybe if the spell is too strong, you’ll end up being put to sleep forever.”

Tio: “Hmm… Well, whatever…”

Lala: “What are you saying, Tio!?”

Celine: “Haah, you’ll really just do whatever you’re ordered to, won’t you… Unbelievable. Anyway, rest when you have time off. Understood?”

Tio: “Fiiine, understood.”

Izumi: (Later, while cleaning up, Tio enters a room in the castle and finds Lilu sewing a maid uniform.)

Tio: “Huh, Lilu? And Lady Eliza! What’s with that dress…?”

Eliza: “Oh, well if it isn’t Tio. Fufu, what do you think? It suits me, doesn’t it?”

Lilu: “Lady Eliza wanted an outfit that’s similar to one mimicking a maid’s, so I made it especially for her.”

Tio: “Wait, but Lady Eliza is the daughter of the devil king…”

Eliza: “It’s fine. I’ve always wanted to try one on.”

Eliza: “I’ve always been envious of the way that everyone seemed so happy and lively while working, and these uniforms are just so cute!”

Eliza: “And Lala once told me secretly that human idols also wear these kinds of clothes.”

Lilu: “...Idols, huh?”

Lilu: “Actually, I wanted to be an idol.”

Tio: “Wait, an idol?”

Lilu: “After listening to Lala talk, I wanted to actually be an idol, not just someone supporting them.”

Eliza: “How wonderful!! Perfect, let’s do that then!”

Lilu: “What!?” 

Eliza: “You have to do the things you want to do! Tio, you and the other maids are invited too! Let’s all become idols together!”

Eliza: “Right, how about we do it this Halloween? You all have off then, right?”

Tio: “I-I’m okay! I don’t think I’d be a good fit for it anyway…”

Eliza: “What are you talking about? Being an idol is a type of job, you know. And because it’s a job, it should be perfect for someone who loves working like you, right, Tio?”

Tio: “...! A type of job…”

Tio: “Oh, okay then! If that’s true, then yeah, it is perfect for me!”

Lilu: “Everyone becoming idols… Yeah, I want to do that!”

Eliza: “Fufu, then it’s decided!”

[ ⇠ Previous Part ] [ 🕸️ ] [ Next Part ⇢ ]

[cursedreverie1945]

I'm a huge Mads Mikkelsen fan. Have been for longer than I care to admit.

I don't remember when it came out, but he did a WWII movie called Flame & Citron. Freaking excellent. Basically, two men are out to assassinate Nazi collaborators for the Danish resistance.

Supposedly, Mikkelsen took amphetamines to get the look of his character right. Crazy man. He also played the best version of Hannibal Lecter ever. (Sorry, Sir Anthony Hopkins).

Anyway, I highly recommend the movie. It was great.

[kuunibal]

dear aidoneus,

you must look so cool and sophisticated!! i hope you make lots of money to get that suit! what’re you wearing right now? 🫵

oh! you also said you’d like to talk about shows! hanni’s my favorite, he’s so intelligent and loves so hard. and that man’s hands?? he’s kinda like you tbh, your darling is right! do you like opera too? and do you like will the most? i’ve only watched a few mads movies for the heu if you know what that is! how about you?

yours,

bbg anon 💕

p.s yes i did wanna be babygirl hehe

Dear Babygirl,

Thank you, my outfit is nothing special or sophisticated today: a sweatshirt, jeans, leather jacket, and boots, all in black.

Hannibal is certainly more cultured (and wealthy, and pretentious) than I could ever achieve. I am not very well-versed on opera, but I do have an interest and appreciation. The music is, of course, enthralling to witness live. Sadly, there are not as many easily accessible/affordable venues or performances in the US as opera is not as popular here. I know some of the major composers perhaps a tad more than a majority of my peers, but I am much more knowledgeable about musical theatre. Here is a clip from the 1990 Phantom of the Opera film featuring the final trio song from Gounod's Faust.

I do like Will Graham the most in terms of aesthetic appeal, but I like both his and Hannibal's characters the most. They can be painfully relatable in the worst ways possible. That being said, I also need to throttle Hannibal sometimes (I liked Beverly).

I am familiar with the HEU, so I'm guessing you watched Polar (2019) and Charlie Countryman (2013)? I also liked some of his historical-based pieces (A Royal Affair, Age of Uprising: The Legend of Michael Kohlhaas, Flame & Citron, Coco Chanel & Igor Stravinsky) and dramas (The Door, Prag, The Hunt). I bolded a few of my personal favourites, but note that I am biased towards the ones where he speaks French. I must say, a lot of Mads Mikkelsen's films are depressing...

Sincerely,

Aidoneus

[askwhatsforlunch]

Citrus and Praliné Kings' Crown

This year's Kings' Crown is a celebration of its Southern France origins, as it is filled and glazed with lemon and bergamot marmalades I brought back from Menton this Summer. And it could only be paired with best of pralinés, the Luxury version I made at Christmas. This Citrus and Praliné Kings' Crown is fit for Queens and Kings indeed! Happy Epiphany!

Ingredients (makes 1 brioche):

4 cups strong white flour

1/3 cup caster sugar

4 ½ teaspoons active dry yeast

2 teaspoons salt

1 lemon

4 large eggs

½ cup milk

1 cup unsalted butter, cut into small chunks

1 heaped tablespoon Confiture de Citron de Menton (Lemon Marmalade)

1 heaped tablespoon Confiture de Bergamote de Menton (Bergamot Marmalade)

2 tablespoons Luxury Praliné 

a fève*

1 egg, lightly beaten

½ tablespoon milk

1 teaspoon Confiture de Citron de Menton (Lemon Marmalade)

1 teaspoon Confiture de Bergamote de Menton (Bergamot Marmalade)

1 tablespoon water

1 tablespoon pearl sugar

The day before, combine strong white flour, caster sugar, yeast and salt (they shouldn’t touch at this stage) in the bowl of an electric stand mixer fitted with the hook attachment. Grate in the zest of the whole lemon. Turn on low speed until well-combined.

Turn on medium speed and add the eggs and milk, and mix 4 minutes until smooth and elastic. The dough will be quite sticky at this stage. Gradually add butter, a few chunks at a time until fully incorporated. When all the butter is incorporated, increase speed to high and mix, 4 to 6 minutes, until dough is soft, shiny and slaps the sides of the bowl.

Turn dough out onto a lightly floured surface and knead lightly to form a ball. Pop the dough ball in a lightly oiled large bowl and cover with cling film. Let rise at room temperature for an hour.

Again, turn dough out onto a lightly floured surface and knead lightly. Shape into a ball, and return dough to the lightly oiled bowl. Cover with cling film, and prove once more a couple of hours or until the dough has tripled in size. Place the bowl in the refrigerator overnight. The dough will continue proving, which will give the brioche a light and airy texture.

In the morning, remove the bowl from the refrigerator, and allow the dough to come back to room temperature, for 1 hour.

Line a baking tray with baking paper. Set aside. 

Remove cling film and turn dough out on a lightly floured surface. Divide the dough into two equal portions. Roll two of the portions into large rectangles onto a lightly floured surface.

Spread Lemon and Bergamot marmaldes onto the first dough rectangle, leaving at least an inch on the outward edge, and roll it tightly like you would a Swiss roll, seal the seam, and gently roll into a long “sausage”. Set aside. Repeat with the second dough rectangle, and generously spreading Luxury Praliné onto it, before rolling it, too. Hide the fève* in one of the “sausages”!

Place both of them vertically on the work surface, pinching the end of both of them firmly together. Twist, and shape into a crown. Place on prepared baking tray. Leave to prove for 30 minutes to one hour in a warm, draught-free room.

Whisk the egg and milk together.

Preheat oven to 190°C/375°F. Once the brioche has risen, brush thoroughly with egg wash. Bake at 190°C/375°F  for 35 minutes, until a nice golden brown colour.

Meanwhile, combine Lemon and Bergamot marmalades with water in a small saucepan. Warm over a low flame until dissolved, well-blended and syrup-y. Set aside.

Remove Citrus and Praliné Kings’ Crown from the oven. Immediately and generously brush all over with lemon and bergamot syrup. Sprinkle liberally with pearl sugar. Transfer to serving plate and let cool for a bit before serving and finding out who’ll be crowned Queen or King! It pairs nicely with chilled Cider.

*A fève is a tiny porcelain figurine traditionally hidden in Epiphany Galette des Rois or Kings’ Brioche in France. Whoever finds it in their slice is Queen or King for the day. Before it was a figurine, a dried fava bean (”fève”, in French) used to be hidden, hence the name.

[winter-spark]

So my Sora and Sakuya piece actually did what I consider really well, which got me all giddy and I had to share more KH a3! thoughts so here is a "little" post on how I think an A3! world would work in Kingdom Hearts.

If A3! appeared in Kingdom Hearts, the World would be called Actor's Paradise, I don't make the rules.

(It's not called Veludo Way because that's one of the locations they'd get to visit, and also Zafra wouldn't fit under that title)

Thinking about this with the thought that in another game they'd appear again the storylines used (sorry Summer and Autumn troupes) would either be Spring Year 1 first visit, Winter Year 1 second visit, or Winter Year 1 first visit, Winter Year 2 second visit.

Why these points in time?

Spring Year 1 is the introduction, I feel like Sora helping them handing out flyers and stuff and preparing for the first life-altering show would be nice, it could sorta have KH2 Twilight Town (minigames) vibes. It would give Sora a good chance to bond with a small amount of people and give Mankai a special place in Sora's heart. Plus then Sora would be invested in the act-off vs. God Troupe because he helped Mankai with their first high-stakes play.

I feel like the act-off vs. God Troupe is a good event to use because there's a lot of negativity in this arc like first off *vividly gestures to WInter Troupe* second off *vividly gestures to Reni and Haruto*. I think Heartless would love to be here. And I think after the act off Haruto almost gets eaten by a Boss Heartless, but don't worry he is saved.

As for Winter Year 2, my original first thought on if KH had an a3! world was it'd be called Actor's Paradise and Zafra would be visitable mainly for a specific event/scene like the Clock Tower in Neverland in KH(1). I figured that the best time for that would be Year 2 Winter because otherwise, it'd have to be an event story storyline. And I just really wanted to include Zafra.

But now I'm full-on imagining it, imagine it with me, the only two locations (that Sora could access in the trip to Zafra) would be the Zafra theater and like the off-limits hallway. And/or the front area, the front area makes a lot of sense. So I guess three areas unless the hallway is just used for cutscene purposes, which could be the case if we're going for clock tower vibes. The front area would have the save point.

The reason Sora doesn't go with Chikage and Itaru is because Heartless are already starting to attack and so he, (Donald, and Goofy) are asked to help protect the younger Spring Troupe members especially because they'll have a looming worry over all their heads making them prime bait, also Chikage has already proven to somehow hold his own against the Heartless. (And then ya know Itaru wasn't included in the Chikage count originally). I also think that Chikage wouldn't want Sora, Donald, and Goofy to accompany him because they don't exactly scream stealth mission, plus, I think if I recall KH lore correctly, having the Keyblade sorta makes you a target and I think that would be a problem for Chikage's mission.

Then, then, when the Chandiler falls and while/after the people are evacuated, Orange's subordinate who actively ignored orders to not kill Citron, turns into a Chandiler/Flame Heartless, aka the Boss Heartless here and Sora fights 'em adding to the destruction of the theater lol.

{Alt, alt. of the visit schedule Spring Year 1 first visit, Winter Year 2 second visit but then there would be no proper introduction to Winter Troupe lol. None of those leave a proper introduction to Chikage? That's fine, that's one person who will have some strange skills Sora Donald and Goofy, are both impressed by and a little scared of(Donald is either like "he's not that impressive" or "gee Sora why aren't you that impressive ( ͡º ͜ʖ ͡º )" there's no in-between I don't make the rules.) Like maybe him handling the Heartless is how he meets our trio? Maybe a temporary team-up and they're all heading to Mankai and it's like "surprise! we know the same people". & Chikage is just like "（＾∀＾）I haven't met a single normal person since joining Mankai so yea this checks" How does his discomfort(?) with animals play in? I dunno, who's Chikage?}

As I conclude this I want to also say that these events are picked out with Sora in mind. If this was Sea Salt, Summer or Autumn troupe probably would be a good group for them to meet(I'm really feeling Banri & Roxas meeting tbh but also I think they could very easily join the "we love Tenma and making fun of him is how we show it" train). For Keyblade Knights it's sorta debatable, I would love for Aqua to meet Citron and Winter Troupe, but a part of me feels like Terra should meet Autumn Troupe, and then I start to go that route because not only does Terra meeting like each of them but especially Juza and Omi just make sense, but Taichi should probably meet Ven(why? I dunno) but I think really Ven would like to hang out with Summer Troupe, like come on he'd have so much fun with them. Maybe if it were in BBS Aqua would get the Spring or Winter plotline, Ven the Summer one, and Terra the Autumn one lol. Oh, I think Riku and Autumn troupe too tbh. Or maybe Riku and Winter Troupe. I think Riku meeting Banri and Juza is, like, almost something, but I also think that his vibes are kinda Winter Troupe, ya know?

Anyway, Sora and Sakuya would get along so well, they'd be besties really and truly and Citron would adore Sora because Sora, like Sakuya, is a big sweetheart. Tsuzuru agrees with Donald on something at some point and is just like 'Wow, I just agreed with a talking magical duck. What's next?' but also wonders if he could write something lowkey inspired by this. Itaru is like a combination of 'lol' 'this is kinda weird' and 'so is Sora like the chosen one? Having a Keyblade seems cool but also that looks like a lot of physical hard work, good luck with that *draws a picture of if he had Keyblade* *actively making sure Tsuzuru's taking notes for when he hires him*'. And Masumi just wants them to stop being so loud because they are lowkey always yelling.

I'm not gonna do any other meetings because this is highkey lowkey about Sora Donald and Goofy meeting Spring Troupe. But in the back of our minds, we should all think about Aqua and Citron meeting and Aqua teaching him how to make wayfinders anyway.

Thank you for reading all the way through this long post and it's bad jokes. ^^

[magpiejay1234]

One more for today, this time the Yuuz.

Yuzu’s Kanji name is spelled 柊 柚子, Hiiragi Yuzu. The Kanji 柊, hiiragi refers to hiiragi plant. Plant’s name etymogolically comes from the old Japanese verb, hiiragu, which means pain, or suffering + ki, tree, since this plant is prickly. So its alternate spelling is 疼木, hiiragi/hiiraki, suffering tree. This is similar to sakaki, divine tree.

The plant’s historical context:

It is mentioned twice in the Kojiki, the oldest surviving historical record of Japan.[8] The first mention, under the name hihiragi, is in connection with the name of a kami, Hihiragi-no-sono-hana-madzumi-no-kami[12] (translated by Chamberlain as "Deity Waiting-to-see-the-Flowers-of-the-Holly"[13]), with the word madzumi (rarely seen) being used to describe the plant's characteristic of its flowers rarely blossoming, as interpreted by the scholar Tominobu.[8][14] Its second mention occurs during a passage referring to how a holly wood spear, made of material from the tree and spanning "eight fathoms long",[15] was presented to the Prince Yamato-take by the Emperor prior to him being sent to subdue the East.[8] Its prickly and non-prickly variations are sometimes described as "male" and "female" respectively, though this does not have a relation to the plant's gender.[8][16]

The plant, unlike Sakaki, has no direct religious significance, though. Hiiragi is an uncommon, but real surname in Japan, much like Sakaki. Much like sakaki, it is an evergreen plant with white flowers.

The Kanji 柚, yu, just means citron, or yuzu. It can also be read as yuzu on its own. The reason it is seperate from 柚子 is because to make it superficially look like the “Yu” (Play) Kanji going on with Yu-Gi-Oh! protagonists.

The Kanji, 子, spelled zu here, but is generally used as ko, means child, though in this context it is diminutive suffix, so Little Citrus, or Little Citrus. It has other meanings that we discussed before, though.

The zu Kanji’s uncommon spelling here is borrowed from Anzu’s name, since Yuzu’s name is a scrambled version of Anzu Mazaki/Masaki’s name, 真崎 杏子 (Truth Peninsula Little Apricot).

The alternate spelling would be Yuzuko, or Yuko, which would allude to Yuya’s mom, Yoko. Thanks, Shin Yoshida.

Yuzu’s name also contains the 渦, uzu, vortex/swirl, sound (as in Naruto Uzumaki), which generally means maelstorm, or eddy, though in the context of Yu-Gi-Oh!, it refers to Fusion (see Odd-Eyes Vortex Dragon), as Fusion is generally characterized as a vortex/black hole monsters get sucked into. It can also indirectly refer to lightning bolt, since Katakana spelling of Vortex ボルテックス, contains ボルテック, Voltic, which is why GX, and ARC-V Fusion animations have lots of lightning.

A bit deeper dig into this:

**The vortex pun is likely partially why some of the classic Fusion Monsters are WIND Attribute (Chimera, Flame Wingman etc.) Though each of them have their own symbolisms.

**Uzu pun might be partially why both Ruri, and Rin use WIND Decks, since unlike the Yu-boys, who were designed by Naohito Miyoshi invidiually for both manga, and animé, the rest of the bracelet girls, and Ray are merely designed off Miyoshi’s design of Yuzu by the ARC-V animators (which means in a meta sense, Ray, and Zarc are clones of Yuzu, and Yuya). It is also likely why they all use Fusion in the animé.

**This might be part of why DoSolfachord Coolia is a WIND Attribute, since Duel Links seems to trying to retcon Solfachords for Yuzu due to absence of Pendulum Melodious.

**Vortex can also refer to Synchro (Vortex the Whirlwind), but much more rarely.

**Uzu can also be spelled as “ka”, referring to both the song Kanji, and flower Kanji, both used in relation to Yuzu.

Yuzu’s name has no direct melodic connection, except maybe allusion to suzu (little bell), which can also be spelled as rin, or tsuzumu, drum, which can also be spelled as ko. The common spelling of zu Kanji ko can also allude to ko as in light, or koe, voice.

As a final addendum, the reason why Yuzu has pink hair despite her name being literally yuzu is because pink hair is often used in animé in replacement of blonde hair, due to assumption of strawberry blonde hair being a type of blonde hair (it is actually a type of red hair). This is also why Ruri isn’t blonde despite her bracelet’s color, since Yuzu already covers the “blonde” slot.

[ivyprism]

The Skeleton Sisters' Diner Characters

Character info part one here

Character info part two here

Character info part three here

Character Info part four here

———

The Skeleton Sisters’ Diner AU

Older Characters - Undertale - Shelly, Delilah, and Katja Underfell - Cherry, Blaze, and Sorrel Underswap - Stars and OrangeFellswap Red - Rinny and Razzy (Razz) Fellswap Amaranth - Juno and Tomoyo Swapfell - Zoeline and Meiko Horrortale - Lulu and Mist Horrorfell - Sienna and Flare Horrorswap - Vapor and Citron Alluretale - Lily and Aphrodite Dancetale - Del and Shell Dancefell - Crimson and Ember Danceswap - Galaxy and Amber

The Father OC - Verdana (across the Universes… But can’t think of names for all of them) and Vincent (Fellswap Amaranth Verdana)

Younger Characters - Undertale - Sally, Rosaline, and Kassidy Underfell - Rosa and Kass Underswap - Dottie Fellswap Amaranth - Kylee and Rae Horrortale - Sal, Kasie, and Mace Dancetale - Rosetta, Sarah, and Klara

The Outcode Skeleton Sisters’ Diner AU - The Royal Sisters - Astra, Galactica, and Lunar Dusttale - Sabre and Hope Dustswap: Scythe and Faith Unspecified AUs - Pike, Poison, Cecilia, Elixir, and Kassandra

The Younger Girls - The Royal Sisters - Tide Unspecified AUs - Eleanor, Talia, and Olivia (Not really a half-skeleton, but still.)

Angel’s Fall Girls - The Older Angels - Undertale - Feather and Wings Underfell - Cerise and Hearth Underswap - Citrus and Sun Fellswap Red - Radiant and Ruriko Horrortale - Executioner and Euthanasia. Dancetale - Harp and Lyre Alluretale - Ambrosia and Linnea

The Younger Angels - Undertale -Fallen, Seraph, and Guardian Horrortale - Enforcer, Sprite, and Empathy Underfell - Vermillion and Ruby Dancetale - Viola, Cello, and Violin

The Mafia Skeleton Sisters Older Characters - Mafiatale - Basilisk, Shiva, and Queenie Mafiafell - Carnelian, Inferno, and Temperance Mafiaswap - Nebula, Peach, and Dolly MafiaAllure- Jasmine and Venus

Younger Characters - Mafiatale - Buttercup, Shade, and Cobra Mafiafell - Rouge and Scarlet

A Royal Miscalculation Older Characters - Undertale - Crown and Illustrious Underfell - Carmine and Flame Underswap - Azure and Tangerine Fellswap Red - Empress and Erika Horrortale - Seraphina and Evangeline Alluretale - Teal and Nova Dancetale - Lobelia and Pandora

Younger Characters - Undertale - Bell, Pendant, and Ring Underfell - Claret and Rosy Horrortale - Isolde, Estelle, and Cosima Dancetale - Indigo, Lilac, and Lavender

[xxlibris]

Fragments of the civil war

Now haughty Rome reigned mistress of the Globe, Where'er the Ether shines with heavenly fires, Or Earth extends, or circling Ocean rolls. Yet still insatiate, her winged navies plowed The burdened main, to each unplundered shore; For to the rich she bore immortal hate, And her own avarice still prepared her Fall. E'en former pleasures were beheld with scorn, As joys grown threadbare by too vulgar use. The soldier now admired th’ Assyrian dye, And now th’ Hesperian charmed his fickle pride. Numidia here the lofty roof sustained; There shone the honors of Serean looms; Arabia of her balmy sweets was spoiled; Yet still unquenched, the lust of ravage burned. In Maurian wilds, and Ammon’s distant reign, Monsters were captived for our cruel sports. The stranger tiger in his golden cage Now crossed the main to press our friendly shore; Whilst joyful Rome her monster entertained With purple streams of her own kindred blood.

I blush to speak, I tremble to recite Our Persian manners, and our curse of Fate! From Youth they snatched the Man with cruel art, Whilst Venus frowned o'er the retreating tide; As if they thought to favor the deceit, E'en Age itself would like that tide retire! Nature was lost, and sought herself in vain. Hence naught but lewd effeminacies please, Soft curling hair, and wantonness of dress, And all that can disgrace man’s godlike form. From Afric slaves and purple carpets come, With citron tables, rich in golden stains, Around whose costly, but dishonored pride, Buried in wine, the giddy drunkards lie. Nothing escapes our raging lust of taste; The soldier draws his sword in rapine’s cause; And from Sicilia’s distant main the scar Is brought alive to our luxurious board; The Lucrine shore is of its oysters spoiled, And hunger purchased with th’ expensive sauce; Phasis is widowed of its feathered race, And nothing heard o'er all the desert strand But trees remurmuring to the passing gales.

Nor less in Mars’s Field Corruption swayed, Where every vote was prostitute to gain; The People and the Senate both were sold. E'en Age itself was deaf to Virtue’s voice, And all its court to sordid interest paid, Beneath whose feet lay trampled Majesty. E'en Cato’s self was by the crowd exiled, Whilst he who won suffused with blushes stood, Ashamed to snatch the power from worthier hands. Oh! shame to Rome and to the Roman name! ‘Twas not one man alone whom they exiled, But banished Virtue, Fame and Freedom too. Thus wretched Rome her own destruction bought, Herself the merchant, and herself the ware. Besides, in debt was the whole Empire bound, A prey to Usury’s insatiate jaws; Not one could call his house, or self, his own; But debts on debts like silent fevers wrought, Till through the members they the vitals seized.

Fierce tumults now they to their succor call, And War must heal the wounds of Luxury; For Want may safely dare without a fear. And sunk in hopeless misery, what could wake Licentious Rome from her voluptuous trance, But fire, and sword, and all the din of arms? Three mighty chiefs kind Fortune had supplied, Whom cruel Fate in various manner slew. The Parthian fields were drunk with Crassus’ gore; Great Pompey perished on the Libyan main; And thankless Rome saw greater Julius bleed. Thus as one soil too narrow were to hold Their rival dust, their ashes shared the World. But their immortal glory never dies. '

Twixt Naples and Dicharchian fields extends A horrid Gulf, immensely deep and wide, Through which Cocytus rolls his lazy streams, And poisons all the air with sulphurous fogs. No Autumn here e'er clothes himself with green, Nor joyful Spring the languid herbage cheers; Nor feathered warblers chant their mirthful strains In vernal comfort to the rustling boughs; But Chaos reigns, and ragged rocks around With naught but baleful cypress are adorned.

Amidst these horrors Pluto raised his head, With mingled flames and ashes sprinkled o'er, Stopped Fortune in her flight, and thus addressed:

Oh! thou controller of both Earth and Heaven, Who had'st the power which too securely stands, And only heap'st thy favors to resume; Dost thou not sink beneath Rome’s ponderous weight,

Unable to sustain her tottering pride? E'en Rome herself beneath her burden groans, And ill sustains Monopoly of Power. For see elate in Luxury of Spoils,

Her golden domes invade the frighted skies! Sea’s turned to land, and land is turned to sea, And injured Nature mourns her slighted Laws. E'en me they threaten, and besiege my Throne; The Earth is ransacked for her treasured stores, And in the solid hills such caverns made, That murmuring ghosts begin to hope for day. Change, Fortune, ergo change this prideful scene! Fire every Roman’s breast with civil rage, And give new subjects to my desert reign! For ne'er have I been joyed with human gore, Nor my Tisiphone e'er quenched her thirst, Since Sulla’s sword let loose the purple tide, And reaped the harvest of insatiate death.

He spoke … and lo! the opening Earth disclosed, And to the Goddess’ hand his hand he joined. Then Fortune, smiling, this reply addressed:

Oh! Father who Cocytus’ empire sways! If dangerous truths may safely be revealed, Enjoy your wish! not less my anger boils, And in my breast as fierce resentment burns. I hate the height to which I’ve lifted Rome, And my own lavished favors now repent. But that same God who built her haughty power, Shall soon rehumble to the dust her pride. Then I’ll with transport light the general flame, And with the plenteous slaughter feast revenge. Methinks I see Thessalia’s fatal plain Already heaped with dead, and funeral piles Innumerous blazing on Iberia’s shore! I see the Libyan sands distained with blood, And sevenfold Nile groans with prophetic fears! On every side the clang of arms resounds, An Actium’s flight seems present to my eyes! Then open all the portals of thy Reign, And give thy crowding subjects free access! Old Charon in his boats can ne'er convey The shoals of ghosts that for their passage wait, But needs a fleet!– Tisiphone may then Quench her dire thirst, and cloy herself with Fate. The mangled World is hurrying to thy Reign.

Scarce ended she her words, when from a cloud Blue lightnings flashed, and sudden thunders roared. Affrighted Pluto feared his brother’s darts, And trembling hid his head in shades of night.

The Gods by dreadful omens straight disclosed The deathful horrors of approaching Fate. The Sun in bloody clouds obscured his rays, As if he mourned the dreadful scene begun; Whilst trembling Cynthia fled the impious sight, Quenching her orb, and from the World withdrew. Mountains by sudden storms were overturned; And erring rivers left their channels dry. E'en Heaven itself confesses the alarm, And fierce battalions skirmish in the clouds; Etna redoubles all her sulphurous rage, And darts strange lightnings at th’ affrighted sky; Unburied ghosts too wander round the tombs, And with impatient threatenings ask repose; A fiery comet shakes her blazing hair; And wondering Jove descends in showers of blood. Nor was it long that Heaven th’ event concealed; For mighty Caesar panting for revenge, Gave peace to Gaul, and flew to Civil Arms.

Upon the towering Alps’ remotest height, Where the cragg’d rocks look down upon the clouds, A Grecian altar to Alcides smokes. There everlasting Winter bars access, And the ambitious summit props the skies; No Summer ever darts his genials beams, Nor vernal Zephyrs cheer the joyless air; But snows on snows accumulated rise, The icy pillars of the starry Orb. Here Caesar with his joyful legions climbed; Here camped; and from the lofty precipice, Surveying all Hesperia’s fertile plains. With hands uplifted, thus addressed his prayer:

Almighty Jove! And thou, Saturnian Earth, So oft by me with filial triumphs graced! Witness these arms I with reluctance bear, Compelled by matchless wrongs to War’s redress. Exiled and interdicted, whilst the Rhine I swelled beyond its banks with native gore, And to his Alps confined the haughty Gaul, Once more to storm your Capitol prepared. But what reward has all these toils repaid? Conquest alas! is by herself undone! Germania vanquished a new crime is deemed, And sixty Triumphs are with exile crowned. But what are they my glory thus compels To count the aid of mercenary arms? Oh! shame to Rome! My Rome disowns their birth Nor shall they long her injured honors stain, Beneath this arm their envious Chief shall fall! Come fellow-victors, rouse your martial rage, And with your conquering swords assert my cause! One is our danger, and our crime the same. It was not I alone reaped glory’s field, But thanks to you! by you these laurels won; Then since disgrace and punishment’s decreed, Mutual our trophies and victorious toils, The die be thrown! and Fortune judge the cast! Let each brave warrior grasp his shining blade! For me my rights already crowned appear, Nor 'midst so many heroes doubt success.

He spoke… . When swift-descending from the Sky, The Bird of Jove urged his auspicious flight. Strange voices in the left-hand woods were heard; And issuing flames flashed through the sylvan gloom. Phoebus himself assumed his brightest beams, And with unusual splendor cheered the day.

Fired with the omen, dauntless Caesar bids His engines move; himself the first t’ essay The dangerous path; for yet in frost confined And peaceful horrors lay the passive ground.

But when with ardent feet th’ innumerous train Of men and horse and icy fetters loosed, To fierce resistance swelled the melted snows, And sudden rivers o'er the mountains rolled. But soon again as if by Fate’s command, The rising waves in icy billows stood; Whilst in confusion o'er the treacherous path Horses and men and mingled standards lay. To aid the horror, sudden winds compel The gathering clouds, and burst into a storm, Thick o'er their ringing arms and hail descends, And from the Ether pours an icy sea; One common ruin conquers Earth and Sky, And frighted rivers hurry o'er their banks; But dauntless Caesar aided by his spear Still presses forward with unshaken soul.

With such an ardor was Alcides fired, When down Caucasian steeps he rushed to fame. And thus descending from Olympus’ brow, Almighty Jove the Giants put to flight.

Meantime on trembling pinions through the Skies To Mount Palatium frighted Rumor flew. And to astonished Rome these tidings bore: A hostile Fleet is riding on the main, And o'er the Alps, with German conquests flushed, The vengeful Legions pour on guilty Rome. Straight Fire and Sword and all the dreadful train Of civil rage before their eyes appear! Distracting tumults every bosom swayed, And Reason 'midst the dubious fears was lost. This flies by land, and that confides the sea, As far less dangerous than his native shores! These run to arms; Fate aids the wild affright, And each obeys the guidance of his fears. No certain course the giddy vulgar know, But through the Gates in thronged confusion crowd, And rival terror;– Rome to Rumor yields, And weeping Romans leave their native seats. This is his hand his trembling children leads, And this his gods within his bosom hides, His long-loved threshold quits with mournful looks. And wings his curses at the absent foe. There on the husband’s breast the bride complains; And here his father’s age a pious youth Supports with filial care, nor feels his load, Nor fears but for his venerable charge. Whilst these, insensate! to the field convey Their treasured wealth, and glut the war with spoils.

As on the deep when stormy Auster blows, And mounts the billows with tumultuous rage, Th’ affrighted seamen ply their arts in vain; The pilots stand aghast; these lash their sails; Whilst these make land, and those avoid the shores, And rather Fortune than the rocks confide.

But what can paint the fears that seized all men, When both the Consuls with great Pompey fled? Pompey, Hydaspes’ and proud Pontus’ scourge, The rock of Pirates, whom with wonder Jove Had thrice beheld in the triumphal Car! That mighty Chief who gave the Euxine laws, And taught th’ admiring Bosphorus to obey, Oh shame! Deserted the Imperial Name, And meanly left both Rome and Fame behind! Whilst fickle Fortune gloried in his flight.

The Gods with horror see th’ intestine jars, And even celestial breasts consent to fear. For see the mild pacific train depart. Exiled the World by our impiety! First soft-winged Peace extends her snowy arm, And pulling o'er her brows her olive wreath, Seeks the Elysian shades with hasty flight. On her with downcast eyes meek Faith attends, And mourning Justice with disheveled hair, And weeping Concord with her garments rent.

But joyful Hell unbolts the brazen doors, And all her Furies quit the Stygian Court. Threatening Bellona with Erinys joins, And dire Megaera armed with fiery brands. Pale Death, insidious Fraud, and Massacre, With Rage, burst forth! Who from his fetters freed, Lifts high his gory head; a helmet hides His wounded visage, and his left hand grasps The shield of Mars horrid with countless darts. Whilst in his right a flaming torch appears, To light Destruction, and to fire the World.

The Gods descending also left the skies, Whilst wondering Atlas missed his usual load; And mortal jars even Heaven itself divide. In Caesar’s cause Dione first appeared; Her Pallas aided, and the God of War. Whilst in espousal of brave Pompey’s part Cynthia and Phoebus and Cyllene’s son And his own model, great Alcides, joined. The trumpets sound! When straight fell Discord raised

Her Stygian head, and shook her matted locks. With clotted blood her face was covered o'er, And gummy horrors from her eyes distilled; Two rows of cankered teeth deformed her mouth, And from her tongue a stream of poison flowed; Whilst hissing serpents played around her cheeks; Her livid skin with rags was scarce concealed, And in her trembling hand a torch she shook.

Ascending thus from the Tartarean gloom, She reached the top of lofty Apennine; Whence viewing all the subject land and sea, And armies floating on the crowded plains, This into words her joyful fury broke:

Now, rush ye Nations, rush to mutual arms, And let Dissension’s torch for ever burn! For flight no longer shall the Coward save, Nor age, nor sex, nor children’s pity move, But the Earth tremble, and her haughtiest towers Shake in convulsive ruins to the ground. Do thou, Marcellus, the Decree uphold; And Curio, thou excite the madding crowd! Nor thou, persuasive Lentulus, forbear To aid the Faction with thy potent tongue! But why, O Caesar, this delayed Revenge? Why burst'st thou not the Gates of guilty Rome, And mak'st her treasured pride thy welcome prey? And thou, O Pompey, know'st thou not thy power? If thou fear'st Rome, to Epidamnus haste, And feast Thessalia’s plain with human gore!

Thus Discord spoke… . The impious Earth obeyed.

THE SATYRICON by Gaius Titus Petronius Arbiter

* ca. 14; † 66 in Cumae

dedicated to the all war victims

Strange Meeting by Wilfred Owen

played by Brett

[tranhuysstuff]

Week 10: Social Media Governance

As digital citizens in an increasingly interconnected world, it's crucial to understand the complexities of social media governance and its role in managing conflicts. This topic is integral to any study of digital citizenship, as it explores how social media spaces are regulated, how conflicts arise, and what mechanisms are (or aren’t) in place to address them.

Why Examine Conflict in Social Media?

Social media has transformed how we communicate, but it has also introduced new challenges. Conflict arises in digital spaces just as it does offline; however, the virtual world amplifies and accelerates these dynamics. Understanding social media governance and regulation helps us recognize both the potential for constructive engagement and the need for safeguards. By examining how these platforms manage disputes and harmful behaviors, we can learn more about the responsibilities of digital citizenship and how society can work toward a safer online environment (Ess, 2020; Jain & Agrawal, 2022).

What Is Social Media Governance and Regulation?

Social media governance refers to the frameworks and policies that social media companies and governments implement to manage content and user behavior on their platforms. This includes guidelines around acceptable speech, privacy policies, and reporting mechanisms (Gorwa, 2019). Regulation, meanwhile, involves the rules and laws that governments impose on social media companies, dictating what content is allowed or restricted and defining accountability for issues like misinformation and online harassment.

The policies of social media companies vary widely, but most have community standards or terms of service designed to reduce harmful content and maintain user safety. Governments are increasingly involved, with some creating legislation that demands greater transparency and accountability from these platforms. Understanding social media governance is essential to realizing how digital spaces are controlled and how different stakeholders—platforms, governments, and users—play a role in shaping them (Flew, 2021; Heldt, 2020).

Trolling, Flaming, and Harassment: Defining Key Terms

To delve deeper into social media conflict, it’s essential to define some common terms related to online antagonistic behavior:

Trolling: This refers to intentionally provoking or upsetting others online to elicit an emotional reaction. Trolls often disguise their intent behind humor or sarcasm, but their goal is usually to disrupt conversation and sow discord (Phillips, 2015).

Flaming: Flaming is the act of posting aggressive or insulting messages, often in response to specific individuals or topics. This behavior typically involves more explicit hostility than trolling (Jane, 2017).

Harassment: Online harassment includes a broad spectrum of abusive behaviors, from direct insults and threats to coordinated campaigns aimed at harming individuals or groups. Unlike trolling and flaming, harassment is sustained and often intended to intimidate or harm the target (Eckert, 2018).

These behaviors have evolved alongside the internet itself, with early online forums and chat rooms witnessing the first instances of trolling and flaming. As social media platforms grew, so did the prevalence and intensity of online harassment.

What Research Tells Us About Online Harassment

Research into online harassment has highlighted several concerning trends. Studies have shown that a significant portion of internet users have experienced harassment, with women, minorities, and other marginalized groups being disproportionately affected (Duggan, 2017; Powell & Henry, 2017). The psychological impact of online harassment can be severe, often leading to anxiety, depression, and even withdrawal from online spaces. Platforms have attempted to address these issues through features like block lists, reporting tools, and AI-driven content moderation, but these measures have often fallen short (Citron, 2014).

Research also suggests that effective solutions require a multi-faceted approach, combining technology, policy, and social education. Educating users on respectful online conduct, implementing stricter policies, and increasing accountability for perpetrators are all part of a comprehensive strategy to combat harassment. However, balancing freedom of expression with the need for safety remains a complex challenge.

This lecture on social media governance and conflict is crucial for understanding the responsibilities of digital citizens and the challenges of creating safe and constructive online spaces. As we continue to navigate the digital world, gaining insight into social media governance and the underlying causes of conflict can help shape more informed, empathetic, and responsible online communities.

References

Citron, D. K. (2014). Hate crimes in cyberspace. Harvard University Press.

Duggan, M. (2017). Online harassment 2017. Pew Research Center. Retrieved from https://www.pewresearch.org

Eckert, S. (2018). Fighting for recognition: Online abuse of women bloggers in Germany, Switzerland, the United Kingdom, and the United States. New Media & Society, 20(4), 1282–1302. https://doi.org/10.1177/1461444816688457

Ess, C. (2020). Digital media ethics. Polity Press.

Flew, T. (2021). Regulating platforms. Polity Press.

Gorwa, R. (2019). The platform governance triangle: Conceptualizing the informal regulation of online content. Policy & Internet, 11(1), 18-41. https://doi.org/10.1002/poi3.185

Heldt, A. (2020). Reading between the lines and the numbers: an analysis of the first NetzDG reports. Internet Policy Review, 9(1), 1-26. https://doi.org/10.14763/2020.1.1452

Jain, S., & Agrawal, V. (2022). Digital citizenship and online conflict: The role of social media governance. International Journal of Digital Culture, 14(3), 29-43.

Jane, E. A. (2017). Misogyny online: A short (and brutish) history. Sage.

Phillips, W. (2015). This is why we can't have nice things: Mapping the relationship between online trolling and mainstream culture. MIT Press.

Powell, A., & Henry, N. (2017). Sexual violence in a digital age. Palgrave Macmillan.

[yournoeliafan]

[trendingreportz]

Vodka Market - Forecast(2024 - 2030)

Vodka Market Overview

The Vodka Market size is estimated to reach $38.9 billion by 2027, growing at a CAGR of 3.9% during the forecast period 2022-2027. Vodka is frequently delineated as distilled spirit or distilled alcoholic beverage fabricated from starch-rich grains such as wheat malt, flaked maize, rye, and sorghum. Ethanol and water are two primary liquids that vodka consists of. Vodka preparation includes the fermentation of fruit and grains with bacteria and yeast to convert possible sugars into alcohols. Fermentation is immediately followed by distillation (purification) where the obtained liquid is heated to enlarge its alcohol by volume content. After distillation water is poured in order to reduce the overall alcohol content. The alcohol by volume content of vodka may vary from region to region, however, it generally holds an ABV of around 37-40%. Owing to the requirements imposed on alcohol used in vodka production, mainly the content of methanol, acetaldehyde, ethyl acetate, and higher alcohols is measured via direct sample injection into the gas chromatograph equipped with a flame ionization detector (FID). It was originated in the Russian Federation and Poland and holds a massive fan following in European countries like Poland and Germany. Similar to wines, if taken in moderate quantity vodkas do have several health benefits such as destressing, proper hair growth, weight loss, and reduced risks of inflammation and heart complications. The vodka market outlook is interestingly quite captivating due to enlarging spirit consumption by millennials. Nevertheless, innovative flavors, stimulating trends of night-life, and augmenting living standards and GDP per capita income are the primary factors set to drive the growth of the Vodka Market for the period 2022-2027.

Report Coverage

The report: “Vodka Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Vodka Market.

By Type: Plain Vodka and Flavored Vodka. By Quality: Average, Premium, and Ultra-Premium. By Distribution Channel: Off-trade (=Supermarkets, Wine shops, and others), On-trade (=Bars, Discos, Restaurants, and others). By Geography: North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of World (the Middle East and Africa).

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Key Takeaways

Geographically, the Europe Vodka Market accounted for the highest revenue share in 2021. However, Asia-Pacific is poised to dominate the market over the period 2022-2027.

Heightening alcohol consumption and Sweep modernization is said to be a preeminent driver driving the growth of the Vodka Market. Rigid government policies and leanings toward drinks with low alcohol by volume content are said to reduce the market growth.

Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Vodka Market report.

Vodka Market Segment Analysis-By Type

The Vodka Market based on the type can be further segmented into plain vodka and flavored vodka. The flavored Vodka segment held the largest share in 2021. The growth is owing to the broadening demand for flavored drinks throughout the world. Elyx, raspberry, grapefruit, lime, citron, pepper, berry acai, rhubarb, and others are some of the most desired and consumed flavors of vodka throughout the globe. Owing to their aroma and sweet taste, flavored vodkas have drawn the attention of millennials and adults. In addition to that, they are a better option while preparing cocktails as they reduce the necessity of additional syrups. Moreover, the flavored vodka segment is estimated to be the fastest-growing with a CAGR of 4.5% over the forecast period 2022-2027. This growth is owing to the availability of organic options. Many companies like “Prairie Organic Spirits” offer options of organically prepared flavored vodka which are gaining utmost recognition among consumers.

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Vodka Market Segment Analysis-By Distribution Channel

The Vodka Market based on distribution channels can be further segmented into off-trade (=supermarkets, wine shops, and others), and on-trade (=bars, discos, restaurants, and others). The off-trade segment held the largest share in 2021. The growth is owing to the wide-scale presence of wine shops in urban and bucolic areas. According to a recent report, with a 1.3% expansion in 2021, the number of liquor stores in the U.S. reached around 43000. On another hand, the widespread existence of modern retail outlets like supermarkets is extending consumers the conveniences to make an easy purchases. Moreover, the pandemic outbreak has strangled the sales of on-trade facilities as they are prompted by the government to function with less than half of their capacity. As a result, possible customers of on-trade channels are left with no option but to undergo off-trade purchases. Furthermore, on-trade is estimated to be the fastest-growing segment with a CAGR of 4.4% over the forecast period 2022-2027. This growth is owing to the re-entry of on-trade facilities into business as infection rates are curbing. Moreover, on-trade channels like bars help people associate with strangers and extend varieties of options that off-trade don’t.

Vodka Market Segment Analysis-By Geography

The Vodka Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Europe held the largest share with 38% of the overall market in 2021. The growth in this segment is owing to the factors such as heavy consumption of vodka on annual basis. Russia is by far the biggest vodka consumer in the world with more than 11 liters of average consumption annually. Likewise, other European countries such as Poland, Bulgaria, Slovakia, and Ukraine have managed a spot in the list of biggest vodka consumers. Europe’s unconventional affection toward alcohol has provided a fairground for the vodka market to flourish throughout the continent. On another hand, high living standards, comfortable GDP per capita incomes, and exuberant nightlife are other prominent factors driving the growth of the vodka market in the respective segment. However, Asia-Pacific is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to enlarging western influence. Asian nations have imported the vast majority of things from European culture including culinary habits, way of dressing, and many more. In addition to that, ameliorating infrastructure and disposable incomes due to budding affluence have their fair share in the growth of the vodka market throughout the Asian continent.

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Vodka Market Drivers

Sweep modernization and spiraling exuberant nightlife culture are Anticipated to Boost Product Demand

Rapid modernization has played a crucial role in altering people’s tastes and preferences. Individuals’ beliefs and leanings have witnessed a drastic change over the years. Earlier, when even the mention of the world like alcohol used to be a taboo among many cultures, whereas, today it has become a stuff of display for many people to showcase “How modern and open-minded they are ” Millennials have started visiting bars and discos in the name of trends like “Live in the moment.” According to a report, youngsters account for more than 21% of the bar’s revenue. As a result, nightlife trends are intensifying and driving the vodka market.

Migrations and improving quality of life are Expected to Boost Product Demand

As of 2022 more than 50% of the population of the world is residing in urban areas. Nevertheless, 2/3rd of the total world population is projected to migrate toward cities by 2050. Developing countries like India are witnessing a major surge in urban population with more than 32-33% of the total population living in cities. Ultimately, the urban lifestyles are ascending their exposure to a cue like state-of-the-art on-trade channels (restaurants, cafes, bars, and others) which acts as a potent trigger to visit such facilities. On another hand, mounting GDP per capita incomes worldwide are triggering the demand for distilled spirits like vodka. Besides Europe and North America, Several Asian countries like China, India, Bangladesh, and Indonesia are recording an escalation in their per capita incomes. For instance, compared to 2020 Indonesia’s GDP per capita in 2022 has risen to $4,500 from $3,920. Similarly, China, India, and Bangladesh have witnessed slight surges.

Vodka Market Challenges

Health issues linked with excessive consumption and strict government policies are Anticipated to Hamper Market Growth

Intemperate consumption of such alcoholic beverages can erupt in numerous health complications such as strokes, lung failure, unstable digestion, cognitive disorders, and depression. According to WHO, worldwide, 3 million deaths every year result from harmful use of alcohol, this represents 5.3% of all deaths. The harmful use of alcohol is a causal factor in more than 200 disease and injury conditions. Overall 5.1 % of the global burden of disease and injury is attributable to alcohol, as measured in disability-adjusted life years (DALYs). Further, alcohol consumption causes death and disability relatively early in life. In the age group 20–39 years, approximately 13.5 % of the total deaths are alcohol-attributable. As a result, many people may turn aversive toward it and cut down on their consumption. On another hand, curbing demand and unstable supply chains due to harsh pandemic restrictions imposed by governments are anticipated to pose severe challenges to the growth of the vodka market. Last but not least, stringent rules regarding the open marketing of spirits like vodka can also cripple the steady growth of the vodka market.

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Vodka Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Vodka Market. Key companies in this market are-

Brown-Forman

Belvedere

Bacardi

Constellation Spirits

Diageo

Suntory Holdings

Pernod Ricard

Davide Campari-Milano

Anheuser Busch

Iceberg Vodka

Recent Developments

September 23, 2021, Paris, France-based well-known pastis aperitifs manufacturing company “Pernod Ricard” publicized the successful acquisition of UK-based recognized online seller of fine spirits “The Whiskey Exchange” Pernod revealed that the fundamental reason behind this acquisition is to strengthen online sales portfolio.

August 17, 2020, UK-based beverage alcohol company “Diageo” announced that the company has added American Aviation Gin, a gin brand to its portfolio through the successful acquisition of the US-based company “Aviation Gin LLC.” Diageo made a total payment of $610 million in order to wrap up the acquisition process.

February 28, 2020, Sesto San Giovanni, Italy-based spirit and wine-producing company “Davide Campari-Milano” announced that it has successfully acquired its France-based distributor “Baron Philippe de Rothschild.” A payment of 60 million euros to bring the acquisition to a close. Also, the acquisition has extended several business benefits to the company as France is one of its core business markets.