#ExpandYourMarket

[devangriai]

How is English to Bengali translation beneficial to expanding your market reach?

Businesses in this highly globalized world are always trying to find a way to expand their business and reach new markets. One of the very effective strategies that allow the business to reach more diverse audiences is the English to Bengali translation of marketing materials into other languages.

Access to a Vast Audience

The native Bengali language is also known as Bangla. High usage can also be spotted in Indian states, primarily in the other states of Tripura, and Assam. 

There are over 230 million natives who have the mother tongue speaking the word and consequently makes its position as the top ten spoken language in the world. There is an enormous, diversified population speaking Bengali; thus, getting across your marketing material will mean a tremendous pool of potential customers for business expansion and increased market share.

Most companies forget that marketing materials also need to English to Bengali transliteration, assuming English will do. But the moment you reach out to your audience in their mother tongue, you take a step ahead of competitors who have not offered Bengali translation; this makes you unique and brings your brand alive for a Bengali speaking consumer base.

Increased SEO and Online Visibility

It may allow your website to rank at the top of search engine result pages for Bengali keywords such that the potential customer who wants to buy your products or use your services will have access to your website and web page. With both an English and a Bengali version, a content optimized website can be created to expand its online reach through increased digital presence.

Different cultures have diverse tastes and sensibilities. Such personalization may strike chords with your audience at deeper levels, thereby increasing opportunities for engagement with your brand.

Building Trust and Credibility

If you spend your time translating your marketing materials into Bengali, then it means you care for Bengali speaking customers. This will give you more trust and credibility in your brand because you are showing the willingness to do more than you have to to get whatever your audience needs. Trust is a very critical aspect of successful marketing, and by English to Bengali translation, you are halfway there to establish it.

Reach New Markets

Bengali is used not only in Bangladesh and India but also widely spoken by Bengali communities in the United States, the United Kingdom, Canada, and the Middle East. You can reach those international markets and access Bengali speaking consumers who might be looking for products or services in their native language by translating your marketing materials into Bengali.

Bengali Language Diversity

The Bengali language has richness in its linguistic diversity. Many dialects and variations are found, and they change as per region. However one must not forget regional dialects while translating the materials to be marketed in certain regions. It can take your marketing material even closer to your targeted people.

Compliance with Local Rules

Many places have laws and regulations stating that marketing material should be in the native language, which, in most cases, is Bengali. This could raise legal issues and consequent fines unless a Bengali language translation is provided.

Multilingual Campaigns

This also includes English to Bengali translation if you are conducting multilingual marketing campaigns to ensure consistency across different markets. Consistency is essential for branding and also to make sure that messaging is in step with your global marketing strategy.

E commerce is booming in Bangladesh and other Bengali speaking regions. Presenting your product

Facilitate E-commerce Growth

CTS or services in Bengali will enable you to tap into the increasing e commerce market of these regions. Offering a smooth experience in the native language increases online sales and customer satisfaction.

Content Localization

Localization is the process of changing content in terms of language and culture. Localization will also include marketing materials in Bengali. That is, English to Bengali transliteration while also localizing images and graphics into a format acceptable to the Bengali culture and sensibilities. This way, a perfectly localized marketing campaign will give your brand that authentic flavor and closeness to the Bengali consumer.

Businesses continued expanding globally so that their activities eventually reached and touched all communities within the diverse groups. Bengali translations are crucial towards reaching broader markets throughout the world since it would finally find its voice among Bengali speaking peoples, within countries, or a diaspora living in several parts of the world.

Last but not least, marketing sells and generates income. There will be new income generating streams if the marketing materials are translated into Bengali. Eventually, a good marketing campaign in Bengali will lead to increased sales and better returns.

Conclusion

English to Bengali translation proves to be a strategic investment for businesses looking to broaden their reach and connect to a diverse audience. Because of the vast and linguistically diverse Bengali speaking population, your efforts can lead to increased sales, enhanced brand credibility, and a competitive edge.

This is reflective of its commitment to cultural sensitivity and inclusion in today's diverse marketplace. Therefore, translating your marketing into Bengali can be the difference maker when it comes to expanding your business further into the markets.

[mv-altios]

M+V ALTIOS GERMANY

Webinar — Successful market entry India

Not only interesting for Polish companies! In cooperation with Groupe Crédit Agricole India, ALTIOS organizes a webinar and individual B2B meetings on the topic “Successful market entry India — Efficient market entry strategy and establishment of a subsidiary”. When? 👉 August 26, 2021, 10:30 AM — 11:45 AM 👉 B2B meetings: 02 to 06 September 2021 Let our top-class expert panel bring you up to date on India and explore your individual business opportunities on the subcontinent.