#EthicalAdvertising

[thxnews]

UK's Advertising Brilliance Takes Center Stage

Championing UK's Creative Powerhouse

At the prestigious Ad Association's LEAD conference, Culture Secretary Lucy Frazer underscored the vital role of the UK's advertising industry in the nation's economy. Emphasizing its influence and innovation, Frazer heralded a new era of advertising excellence and creativity.   A Global Stage for Advertising Highlighting the Super Bowl's advertising fervor as a benchmark, Frazer drew parallels to the UK's own dynamic advertising landscape. Despite evolving media consumption habits, such moments epitomize the enduring power of compelling advertising, she noted, with quality triumphing over the staggering costs of visibility.  

Creativity at the Core

Frazer celebrated advertising as a cradle of creativity, essential for the vibrancy of the UK's media ecosystem. From funding free media to empowering consumer choice, advertising's role as a free-market facilitator was emphasized, showcasing its foundational impact on diverse media platforms.   Nurturing the Future With the UK's creative industries booming, advertising stands as a key contributor, reflecting the sector's magnetic pull for talent and ingenuity. Frazer's vision for the industry's growth highlighted the government's commitment to harnessing its potential for broader economic and cultural prosperity.  

Skills for Tomorrow

Addressing the future, Frazer spotlighted the need for a skilled workforce to sustain the industry's innovation, particularly in the face of emerging technologies like AI. The Creative Industries Vision aims to bolster economic growth and job creation, with advertising leading the charge.   The AI Revolution in Advertising Embracing AI's transformative potential, Frazer encouraged the advertising sector to leverage this technology as a creativity-enhancing tool. With AI's growing influence, from analytics to customer engagement, the focus remains on ensuring ethical and responsible use.  

A Framework for Online Safety

Frazer also addressed online advertising's challenges, outlining plans for a regulatory framework to combat online harms. The forthcoming consultation aims to refine the approach, ensuring it complements existing efforts like the Online Safety Act.   Collaborative Efforts for a Safer Digital Space The commitment to improving the online advertising landscape involves close collaboration with industry bodies and the Advertising Standards Authority. Frazer praised ongoing initiatives to raise standards and combat illegal advertising, signaling a collective endeavor for a healthier digital environment.  

A Strategic Vision for Advertising

Lucy Frazer's speech at the LEAD conference not only celebrated the UK's advertising achievements but also set a forward-looking agenda for the industry. By embracing innovation, enhancing skills, and ensuring responsible practices, the UK's advertising sector is poised for continued global leadership and impact.   Sources: THX News, Department for Culture, Media and Sport & The Rt Hon Lucy Frazer KC MP. Read the full article

[famegala]

[legalattorneyblog]

"Ethical Navigation in Advertising: Insights from Mazi Afam Osigwe, SAN"

Given the current economic uncertainties, advertising in the legal profession is particularly relevant. As we delve into this discussion, it’s essential to recognize the evolving landscape of legal practice and how the Rules of Professional Conduct for Legal Practitioners, established in 2007, may require reassessment to meet the contemporary needs of legal practitioners. Tech-Driven Mentorship…

[freshnickadventures]

What's Real vs. What's Junk

I just finished reading an article from the University of Oxford about why junk news spreads so easily on social media. They had three key points about why social media platforms have become a breeding ground of fake information, conspiracies, and propaganda. The three key takeaways are algorithms, advertising and exposure.

Algorithms

Algorithms play a role in all of the information that you see on the internet and specifically, social media. It was initially designed so that your content would be personalized, they have grown into the main reason that people just see things that reinforce their beliefs. This, in turn, creates bubbles where people spread false information like wildfire. It limits their exposure to new information and hurts the exchange of new ideas.

Case and point:

Advertising

Social media relies almost solely on advertising and your personal information as funding their business model. Creating viral content incentivizes creating inflammatory and false information that will get clicks. It also allows for political campaigns and other companies to target people that are receptive to manipulative messages and false information because it affirms their beliefs.

Exposure

Users on social media also play a role by choosing what types of content they engage with. This creates echo chambers, where people only see things that align with their beliefs. This selective exposure makes people more entrenched in their ideologies and limits their exposure to different beliefs. People are just as responsible for what they choose to engage with as the social media companies that use algorithms to cater to what they want to see. People choosing to get their news from social media are at risk of being exposed to an extreme level of misinformation for the sake of confirming their previously held misconceptions.

What Can We Do?

There are several forces that people need to be aware of when "harmlessly" scrolling on social media for their news. Algorithms that cater to your wants, understanding what news sources can be trusted, going to multiple sources for the same topic, and advertising forces that exploit your emotions. The responsibility is on businesses and individuals to create an environment online that prioritizes transparency, critical thinking, and sharing information responsibly. It is up to us all to create a healthier environment online that doesn't encourage people to get more entrenched and divisive in their views.

[anetasblog]

The Future of the Industry: Emerging Trends, Technologies, and Challenges

As we look towards the future of the marketing and advertising industry, it's clear that we are on the cusp of significant transformations driven by emerging trends, cutting-edge technologies, and evolving consumer expectations. The next decade promises to be one of innovation, where the boundaries of creativity and technology will blur, creating new opportunities and challenges for brands and marketers alike.

One of the most exciting trends on the horizon is the integration of augmented reality (AR) and virtual reality (VR) into mainstream marketing strategies. AR and VR are poised to revolutionize the way consumers interact with brands, offering immersive experiences that go beyond traditional advertising. Imagine virtual showrooms, interactive product demonstrations, and augmented shopping experiences that make online purchases feel as tangible as in-store visits. These technologies will allow brands to create deeper connections with their audiences, offering personalized and engaging experiences that were previously unimaginable.

Artificial intelligence (AI) will continue to play a pivotal role, but its influence will deepen as AI systems become more sophisticated. In the future, AI will not only optimize campaigns but also drive content creation, predictive analytics, and customer service automation. Brands will need to navigate the ethical implications of AI, particularly concerning data privacy and transparency, as consumers become increasingly concerned about how their information is used.

Another emerging trend is the growing importance of sustainability and corporate social responsibility (CSR) in marketing. Consumers are demanding more from the brands they support, expecting them to take active stances on social and environmental issues. This shift will challenge companies to align their marketing strategies with ethical practices, creating campaigns that resonate with socially conscious consumers.

However, these advancements come with their own set of challenges. As technology continues to evolve, the industry will face issues related to data security, digital fatigue, and the ever-present threat of misinformation. Balancing innovation with consumer trust will be critical, as will the need to adapt to increasingly stringent regulations around data use and privacy.

The future of the marketing and advertising industry is one of endless possibilities. By embracing emerging technologies and trends while addressing the associated challenges, brands can create meaningful, lasting connections with their audiences in a rapidly changing digital landscape.

#FutureOfMarketing #EmergingTrends #DigitalInnovation #AIinMarketing #ARVR #SustainableMarketing #EthicalAdvertising #TechTrends #MarketingChallenges #BrandStrategy

[sjthom2021]

This week, I've been enjoying finding out more about Good-Loop - an ethical ad agency in Edinburgh.

They're committed to creating a more postive relationship between consumer and advertisers while supporting charities the consumer thinks about.

"It’s control. If I’m in control of who can talk to me, I’m very happy to be talked to. There’s nothing inherently wrong with being followed around the Internet. What’s wrong is being followed around the Internet by people I don’t like or trust."

- Amy Williams, Co-Founder

It's a brilliant idea and one I'm inspired to try and incorporate into my app - rethinking how you can make ads a postive experience for the users and the brands.

[crichilds]

Am I the only one immune to the marketing prostitution happening with social media these days? Social media is meant to be a way to connect with other people. Not to sling your wears...and hawk your cheap crap from China... If your tired of the abuse your receiving from the social feeds then follow me for actionable advice of how to clean up your social feeds. New tips daily. No promotional message, fin. #cleanupmarketing #ethicaladvertising #anti-fake #socialfakemedia #socialmediamarketing #socialmediabreak #socialmediainfluencer #socialmediadetox #socialmediatipsandtricks https://www.instagram.com/p/CFpQbovAV-k/?igshid=vthq9aarzr4g

[n4stywom4n-blog]

Blame the Burger Eater

Burger King uses a sexualized image of a woman to sell a cheap sandwich. Who do we blame? The advertising agency? The corporation that paid the agency? The media company who printed the advertisement? The magazine that accepted the media placement? The editor of that magazine for lack of review? The culture that accepts this type of sexualization? The model who accepted the job and posed? I could go on and on.

The point here is that too often we point our finger with disdain claiming “big business” is at fault when that lacks a clear accusation since responsibility is spread through so many mediums before an advertisement is presented to offend you. 

As both an advertiser and a consumer, I understand there’s ethical conflict on both sides. My personal view is that consumers have more power to control messages than advertisers. Advertising is all about creating messages that will resonate with consumers- otherwise they fail. Therefore, more often than not they reflect the language, culture, and messages consumers have already established.

Especially within millennials, there has been a rise in ethical consumption. I’ve hyperlinked the source“Mintel” because they produced research to prove this movement has taken hold. Below is a quote from the linked article:

“56 percent of US consumers stop buying from companies they believe are unethical. What’s more, over one third (35 percent) of consumers stop buying from brands they perceive as unethical even if there is no substitute available and 27 percent stop purchasing even if they think the competitor offers lower quality. Overall, more than three in five consumers feel that ethical issues are becoming more important (63 percent).”

I choose to believe brands and advertising don’t control the consumer, it is the other way around. If people were more willing to talk with their wallets, corporations and advertisers would be forced to take notice.

Instead of scoffing at the racy burger ad while stuffing your face, walk to the next restaurant and encourage others to do the same. 

[inher30suk]

A tweet

Our list of #EthicalAdvertisers is growing steadily now - if your company would like to be added to this list, please let us know! https://t.co/6MFEsWMb9r

— Stop Funding Hate (@StopFundingHate) November 18, 2017

[thxnews]

Explaining the Ethics and Stemma Regulations of Japanese SNS Marketing

  Experts Unveil the Essence of Advertising Activities

In a seminar, Mr. Masaharu Minami, Director of the Labeling Division, Consumer Affairs Agency, and Mr. Kotaro Sugiyama, CEO of Light Publicity Co., Ltd., thoroughly explained the "Stemma Regulations," implemented in October. This seminar aimed to shed light on the judgment flow, operation standards, and essence of advertising activities concerning stemmer regulations.   A Hybrid Seminar Reaching Over 300 Companies Worldwide On June 28, 2023, the free seminar "SNS/Influencer Marketing Operational Standards and Responses Shared with the Consumer Affairs Agency's Labeling Division" was held. More than 300 companies participated in the event and delved into the basics of the prize display law, the differences between foundations and discoveries, and applicable case studies to uncover the essence of advertisement and ways to avoid Stema before the October 1, 2023 regulation implementation.  

Unraveling the Act Against Unjustifiable Premiums and Misleading Representations

Mr. Masaharu Minami, Director of the Labeling Division, Consumer Affairs Agency, provided insights into the Act against Unjustifiable Premiums and Misleading Representations, highlighting its operating standards for stemmer regulations. The speaker shared past examples from Instagram, emphasizing the need for regulation, as conventional methods couldn't curb the act of misrepresenting advertisements (stigma).  

SNS and Influencer Marketing with Integrity

In the second part of the seminar, Liddell CEO Fukuda elaborated on the mechanisms and growing popularity of SNS and influencer marketing. Moreover, he emphasized that over 70% of consumers prefer authentic partnerships between influencers and companies, thus highlighting the need to avoid Stemma, as intentional buzz is deemed unacceptable. The key takeaway was to prioritize trust and sincerity in future SNS and influencer marketing efforts.  

Mr. Sugiyama continued to give a severe view of the industry as a whole. Photo by Liddell.  

A Panel Discussion with Advertising Legend Kotaro Sugiyama

Part 3 featured a panel discussion with Kotaro Sugiyama, President and CEO of Light Publicity. Sugiyama delved into the misconceptions plaguing the advertising industry, stressing the essence of advertising as raising awareness rather than self-promotion. Participants found his insights invaluable for navigating the realm of advertising effectively.   Seminar Success and Positive Feedback Participants lauded the seminar for its concrete examples and practical solutions. Moreover, the session covered the gamut, addressing stemming regulations to the ideal form of advertising, providing a comprehensive understanding in just one hour. As a result, attendees found it easy to grasp the correct approach to Stema and its implications.   Liddell's Vision: Moving Hearts and Ensuring Integrity Liddell, a pioneer in SNS and influencer marketing, envisions contributing to economic revitalization by upholding the true value of fan and community marketing. Additionally, with a "Risk Management Plan" that supports safe operational systems for stemmer regulations, Liddell offers expertise in observation, analysis, formulation, and establishment.   Embracing Ethical Advertising for the Future The seminar emphasized the importance of moving people's hearts through sound and entertaining advertising while avoiding practices that make audiences uncomfortable. Furthermore, with constant updates and support for the personal economy, Liddell maintains a steadfast commitment to ethical advertising and economic growth.   Sources: THX News & Liddell. Read the full article

[snathu11]

Digital advertising done well

There are so many brilliant ways brands have spoken to me, from Lego to Johnnie Walker, however I believe my favourite is Kony 2012 from Invisible Children and W+K. The simplicity of its message and creative execution, opened my eyes into what great advertising can achieve. 

This also illustrates why digital advertising is an elusive platform, which every brand continues to integrate into media planning. When the campaign came out I was in Melbourne on my semester abroad, what followed were countless social media discussions of the video on Twitter and Facebook to viewership figures of 94,000,000 on YouTube. As for Invisible Children, the online store was crippled by excess demand and Forbes estimated revenue made since the campaign’s release was over $40,000,000 in donations.  

At 30 minutes long, this made the success more impressive, with viewers glued to watching the horrific events of Uganda's civil war. By using the founder Jacob Russell and simplifying the message using his son, the audience could connect with the Invisible Children project, thus drawing the world into their mission against General Kony. 

Therefore this remains my favourite ethical advert and no brand has been able to interact with me using so much speed and power. Likewise the advert was able to get generation Y to donate, where major brands such as UNICEF have failed. Kony 2012 allowed people to understand the Invisible Children brand and therefore a platform to reaching their objectives. Simply an advertising masterclass.

[inher30suk]

A tweet

Our list of #EthicalAdvertisers is growing steadily now - if your company would like to be added to this list, please let us know! https://t.co/6MFEsWMb9r

— Stop Funding Hate (@StopFundingHate) November 18, 2017

[snathu11]

The beauty in advertising

So it has been some time since i have posted any adworld insights. Too long in fact, but I wanted to make sure that i made time to share this advertising campaign by Taproot on India's major domestic violence issue. 

For me, advertising is an industry which can be utilised for major issues in society. Take the problems highlighted within India recently due to a wave of major rape and domestic violence cases against women. What has been more shocking is the leniency of courts in these crimes, and from the so called ''old boys'' networks refusal in the public sector to force change. With 68% of Women said to be on the receiving end of violence in the home, Taproot's campaign for Save Our Sisters is simple but effectively intelligent. 

In recent times protests from pressure groups such as university students and Save Our Sisters are trying to create change. Taproot have also used advertising, taking pictures of Hindu goddesses whom tend to represent beauty and goodness but showed them with a twist; the effects of violence on their faces. In this article's image Durga, the goddess of good defeating evil, sports a bloody lip and a black eye.

This is exactly what good advertising is, it forces the attention of the people (in this case through their love of religion with Hinduism the most popular belief) to a message (this being fight for women's rights within India). When it comes to messages for society change, advertising should hit there target right in the heart to make sure their audience are forced to see what is happening in their world.  

So hats off to Taproot and the Save our Sisters campaign, the world are now speaking again of this issue and India are haunted by the beauty of how their society revers these goddesses, yet are not making the change for the problems their sister's face. Lets hope that change is coming for India.