#IncentivisedAdvertising

[sjthom2021]

This week, I've been enjoying finding out more about Good-Loop - an ethical ad agency in Edinburgh.

They're committed to creating a more postive relationship between consumer and advertisers while supporting charities the consumer thinks about.

"It’s control. If I’m in control of who can talk to me, I’m very happy to be talked to. There’s nothing inherently wrong with being followed around the Internet. What’s wrong is being followed around the Internet by people I don’t like or trust."

- Amy Williams, Co-Founder

It's a brilliant idea and one I'm inspired to try and incorporate into my app - rethinking how you can make ads a postive experience for the users and the brands.