#ENGAGE VISITORS

[dmsinfosystemin]

Reasons why young companies need a website

A successful website carries the potential to have a significant impact on your business. Every type of communication, piece of content, or advertisement that is presented online will drive the consumer back to the website. It smartly markets your business and with this, you have a prominent website in hand which ultimately leads to more customers and clients. A website can be used to conduct many different marketing strategies to help out in business growth. Since the web has a far more extensive reach than any other form of advertising; it is a healthy decision for young companies to invest more in websites.

ESTABLISH A WEB PRESENCE

Setting up a web presence is an important thing when you want to enhance it through online mediums. A professional and impactful website can help your small company stay ahead of the latest trends in the industry.  Sooner or later, your website can carry out a potential audience group that will be evolved into actual customers. It can help in generating leads and sales afterward. You will soon build a prospect list with great ease.

ABILITY TO BOOST CREDIBILITY

Building a brand presence for a business on social media has become important than ever. A website can help small businesses increase flexibility, control, branding, and credibility. Coming next to consumers, they believe, a business with a website is more credible than others that only have a social media page. It isn’t surprising that to gain credibility and attract new customers, a website can amount to something. 

BUILD TRUST

Building a brand identity entails consistency. This will finish in deriving trust from customers. Brand familiarity is the key factor that encourages conversions. In simple words, if a person is acquainted with a brand’s services or products through various sources or mediums (word of mouth, advertisements, etc), there are high chances of him/her making a purchase. Luckily, a good website does the heavy lifting.

MORE VISIBILITY

With a credible website, you will be rewarded with a pronounced brand identity. Thereafter, it will boost the online visibility of your business. These days, customers rely heavily on online mediums and reviews. An increase in visibility can ensure the value back ultimately.

ENGAGE VISITORS

Websites with seamless navigation, appealing graphics, and additional features, and quick responses engage visitors like no other. Not only this, it ensures their coming back. This will lead to a spike in business revenue and ultimately to customer acquisition.

TARGETING YOUR CUSTOMERS

Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Targeting an estimated group of the potential audience becomes even easier with a website in hand. Not only the old ones, but it pitches to the new customers too.  

GAIN COMPETITIVE ADVANTAGE

It prepares you to stand in a marketplace where you can observe a cut throat battle. Most companies are aware of what their competitors are doing and most are not. With the help of a web development company, you can keep up with the pace and have an upper hand in the competitive environment.

[pristina-nomine]

- Nous ne menons pas la vie d'un couple conventionnel.

- J'aime que nous ne soyons pas conventionnel.

[anqaspond]

i love shopping for perfumes. spinterest + banter with clerks. i especially love it when i make them laugh

[thatfanfictionchick]

I want Ace's basketball club card because he's cute as hell but I'm not made of money and honestly I think Jamil's card has the most appealing spells of the three 🙈🥲

[undefeatablesin]

born too late to explore the world, born too soon to explore the space... born just in time to read the gay bloodborne fic from that one lady who does amazing art on tumblr

And here I am, somehow born at just the right time to make the acquaintance of such lovely and likeminded people, who all enjoy gay content of the beloved modern classic that is Bloodborne (2015) for the PS4 💖

But omg thank you so much for this lil message though 🥺 it really does make me so happy to see people enjoy what I make here. I say it all the time I know but its TRUE and I am GRATEFUL!!! I feel very lucky to have all of you here with me on my gay adventures lmao so I hope you enjoy that fic just as much when it arrives soon! Bless you... ✨️

[hirejordansmith]

Discover why effective website navigation and a seamless user experience are crucial for your business success. Learn tips to enhance usability and improve visitor engagement on your site.

[theseoblogspace]

A Comprehensive Guide to Understanding and Improving Your Website's Analytics

Are you making the most of your website’s analytics? In today’s world, knowing what your website’s data means is key to making smart choices for your business1. This guide will show you how to use important metrics like pageviews and traffic sources to improve your site. We’ll look at the main metrics you should watch, why website analytics matter, and how to use Google Analytics to boost your…

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[michaelgabrill]

Liftoff! Redesigned NASA Ames Visitor Center Engages Kids Families

The San Francisco Bay Area has a new and interactive way to learn more about the innovative work of NASA’s Ames Research Center.  A newly redesigned NASA Ames Visitor Center at Chabot Space & Science Center in Oakland, California, reopened to the public June 22 at the NASA Fest at Chabot celebration.   The two-day […] from NASA https://ift.tt/qAcSlnv

[teenagebluebirdstrawberry]

Om Digi Group's Website Developers: Masters of Digital Craftsmanship

Crafting Digital Excellence

Om Digi Group's website developers are renowned for their mastery in crafting digital excellence. With expertise in a wide array of programming languages and development frameworks, they bring creativity and precision to every project they undertake. From conceptualization to execution, their attention to detail ensures that each website they develop is not just functional but also visually stunning.

Tailored Solutions for Unique Needs

Understanding that every client has unique goals and requirements, Om Digi Group's website developers offer tailored solutions to meet specific needs. They collaborate closely with clients, delving into their objectives, target audience, and brand identity. This collaborative approach ensures that each website is custom-built to resonate with the client's vision and objectives.

Innovation Driven Development

Innovation is ingrained in Om Digi Group's ethos, and its website developers are at the forefront of driving digital innovation. They stay updated on the latest technologies and trends, constantly exploring new tools and techniques to enhance their craft. By embracing innovation, they create websites that not only meet but exceed expectations, setting new standards in the industry.

User-Centric Design Philosophy

Om Digi Group's website developers prioritize user experience above all else. They understand that a website's success hinges on its ability to engage and delight users. Therefore, they adopt a user-centric design philosophy, focusing on intuitive navigation, clear calls-to-action, and seamless interactions. By putting the user first, they ensure that each website delivers a memorable and engaging experience for visitors.

[paulmoond]

Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed.

[techerudite]

The power of social media Stories is undeniable! After viewing a business's Story, around 55% of people have been inspired to visit the brand's website. 📲✨

This statistic emphasizes the importance of captivating content and storytelling on social platforms. It's not just about being seen; it's about engaging your audience and driving them to explore your brand further.

Are you making the most of your Stories to connect with your audience and lead them on a journey to your website? 🚀

If not we can do for your business: https://bit.ly/3qH58zb

[webdevelopment-ecommerce]

Gamification of E-Commerce Experiences: Increasing Visitor Engagement in the Digital Realm

In today’s digital landscape, businesses are constantly searching for innovative ways to capture and retain the attention of online consumers. One strategy that has gained significant traction is the gamification of ecommerce experiences. By incorporating game elements and mechanics into the shopping journey, businesses can create immersive and engaging experiences that increase visitor engagement, encourage loyalty, and drive conversions. In this blog post, we will explore the concept of gamification in ecommerce and how it has been successfully employed by SaaS companies, particularly in the realm of helpdesk software.

[actiniumwrites]

𝐂𝐑𝐔𝐒𝐇

synopsis: wriothesley finds out you have a crush on someone and somehow manages to guess it’s on literally everyone but himself

characters: wriothesley x gn!reader

wc: 1.4k

warnings: fluff, a tiny pinch of angst and insecurity, my poor attempt at humor, slight miscommunication, friends to lovers, coworkers to lovers, swearing, first time writing for wriothesley so he might be ooc

notes: i almost made this angst to fluff but then decided i need to stop adding angst into literally everything i write (even though there’s like a tiny pinch of angst in here too 🙄). anyway, wriothesley is a lot harder to write than i thought he would be so i apologize if he seems ooc here

“Heard you gotta crush on someone,” Wriothesley teases as he walks into his office where you sit on one of his couches. You don’t even hear him walk in, too engaged in the book you were reading to pass time until you had to go through hundreds of inmate records to find something Neuvillette had requested.

His declaration is so sudden it almost makes you spit out the tea you had stolen from him.

Your eyes go wide as you stare at where he moves to lean against the front of his desk, arms crossed and waiting for an answer with that stupid smirk of his, “Hey now, that tea is expensive, so don’t go wasting it, okay?”

“Who told you about that?” you press for answers, a hint of anger in your voice as you ignore his previous statement about the tea. He had plenty to spare anyway.

Wriothesley’s smirk widens a bit, “So it is true.”

Damn him.

You don’t even bother trying to make an excuse, knowing your best friend all too well. He’d pick apart your words like weeds in a garden, finding meaning in them that you hadn’t even intended.

“And what if it is true?” you cross your arms defensively, glaring at him from across the room.

“At least tell me who it is,” he says as he rests his palms on the wooden desk behind him. When you don’t give in to his pleading, he playfully scoffs, “Oh c’mon, I’m your best friend! It’s kinda an obligation for you to tell me these things.”

You turn away, fixating your gaze on a nearby wall adorned with some weird painting he had hung awhile back, “Oh yeah? Since when? Last I checked there aren’t any rule books for being friends with someone. I don’t have to tell you a damn thing.”

“It’s Neuvillette, isn’t it?” he smiles knowingly. Perhaps that was why you were always the one receiving tasks from the Chief Justice instead of him — a guess at best, but enough evidence to convince him Neuvillette was the one.

No, you idiot. It’s you.

You snap your head back toward him, “What? No! I don’t like Neuvillette…not like that, at least. He’s nice and all, but I don’t think I’d be able to date the guy.”

“Damn, I really thought I had that one,” Wriothesley mumbles in defeat, pushing himself off the desk and instead moving to walk around the room as he thinks. It scares you. The fact that he’s so particular with facts and little details that it’s only a matter of time before he collects all the pieces to the puzzle and figures out he’s the one you like. What would he say when that happens? “Too nice, huh? So you like someone a little colder, then.”

Damn it, he got you again!

You don’t answer him.

“Not even going to try to deny it?”

“No,” you grumble to yourself, slumping further into the couch, “you’re only going to dig further anyway.”

He gives a satisfied hum, “Right, so it’s Clorinde then. I mean c’mon, we don’t get a lot of visitors, so it has to be her. She fits the description too.”

You exhaustedly sigh and swipe a hand over your face dramatically, done with his antics, “It’s not her either. And there is no ‘description.’”

He perks up in a way that makes you way too uncomfortable, “Navia?”

“No, I’ve never even met her aside from like one time two years ago,” you refute, sliding further down on the couch to fully lie down and shut your eyes, “I don’t get why you’re so excited over this.”

Wriothesley thinks for a moment before squinting his eyes, “Don’t tell me you have a crush on a prisoner?”

You teasingly peek an eye open while leaning back to look at him, “And if I did?”

“You better not,” he warns, pointing a stern finger at you like you were a prisoner and not his coworker.

You laugh to yourself at his sudden change of mood, “Relax, I was only joking!”

“Not funny,” he says unamused, prepared to pull out the prison’s rule book and slap it over your head if you did, “I’m really runnin’ out of people here.”

“Yeah, okay,” you say sarcastically, resisting the urge to roll your eyes, “thousands of people live in Fontaine. You’ll figure it out eventually.”

You really hope he doesn’t.

The following ten minutes consist of Wriothesley irritatingly pacing around the room and mumbling all sorts of names to himself. Some of which you recognized, others you had never even heard of before. And, despite all of your countless no’s to his guesses, he never gives up. Nor does he realize the answer is right in front of him.

“Just give it up already,” you finally interrupt as he stops in front of you.

A heavy sigh falls from Wriothesley’s lips as he collapses onto the couch, narrowly missing where your legs were outstretched. Defeatedly, he lays his head against the back of the sofa, shutting his eyes as he thinks a little harder. “Oh my god,” he says suddenly, head shooting up to look at you, “…don’t tell me.”

No way. Did he figure it out?

Your breath captures in your throat as his eyes flicker back and forth between your own, searching for some sort of truth. He knows. Your best friend knows that you have feelings for him — and not just the platonic kind.

His brows furrow and his face morphs into one of disgust. It makes your heart drop; the way he’s looking at you.

He doesn’t feel the same way.

“I can’t believe it,” he clicks his tongue in disgust, crossing his arms and turning his attention away from you, “you like Furina.”

Your jaw drops to the floor and suddenly you don’t feel bad anymore, “I actually can’t believe you just said that. Archons, I think you need to visit Sigewinne. I mean, seriously! Furina? Of all people!”

He grins and shrugs carelessly, “I don’t know? She was the last person I could think of.”

“Something is seriously wrong with you.”

“Clearly not so wrong that I couldn’t figure out that the person you actually like is me.”

“Oh please, I don’t even—wait, what? You knew?!”

A boisterous laugh erupts suddenly as you stare at him with wide eyes. You sit up on the couch quickly, slapping his shoulder as he continues to laugh, “Sorry, sorry!”

You don’t find it amusing, “I—when did you figure it out?”

His laugh eventually subsides into a drawn out sigh and his blue eyes soften a bit as they gaze into your own, “I’m not an idiot, you know? I wouldn’t be running this place if I was.”

“Right,” you mumble awkwardly, averting your gaze from his, “so, um, were you just doing all that to lighten the mood so you could let me down easily or…?”

“Or…what?” Wriothesley mocks you, a playful smirk pulling at his lips.

You roll your eyes with a scoff, “don’t make me say it.”

He spares you, luckily. It’s unlike him, but he doesn’t care to joke with you any longer when the subject is so serious, “Yes, I feel the same way. Is that what you wanted to hear?”

“No, I totally wanted to hear you say you hate me and want me dead,” you say sarcastically, trying to fight a smile.

“I’m being serious, I really do like you,” Wriothesley presses, ignoring the way you’re becoming awkward from the nervousness floating in the air.

You finally exhale the breath you had been guarding in your chest, relieved that this didn’t go as horribly as you once thought it would.

The alarm sounding for dinner goes off after and you both stand from your places on the couch, “So what do we do now that that’s out of the way?”

Wriothesley falls into step next to you, holding the doors to his office open to let you out first, “We have our first date in the cafeteria, of course.”

Your face drops and you stop in your tracks to glare at him, “That better be a joke.”

He laughs it off quickly, not thinking you’d take it so seriously. Eagerly, he grabs your hand tightly in his as he pulls you to the exit of the Fortress, “Relax, I’m just teasing you! You deserve only the best, after all.”

“You are so annoying.”

“Only for you, sweetheart.”