#Direct to Consumer

[strathshepard]

[apcseo]

The Rise of Direct-to-Consumer (D2C) and AnyMind’s Expansion in India

The Direct-to-Consumer (D2C) market in India is experiencing rapid growth, with a valuation of $55 billion in 2022 and projected compound annual growth rate (CAGR) of 34% until 2026. This expanding business segment has caught the attention of Singapore-based technology company AnyMind Group, which provides end-to-end commerce enablement solutions to businesses. In 2020, AnyMind Group entered the Indian market, aiming to leverage the country’s surge in e-commerce and introduce D2C solutions. This blog explores AnyMind’s strategic approach, including its focus on digital marketing, publisher engagement, and commerce enablement offerings in India’s burgeoning market.

With the significant growth of e-commerce in India, AnyMind Group recognized the favourable opportunity to empower businesses through D2C solutions. By establishing a direct connection between businesses and consumers, AnyMind aims to leverage its strong technology and product capabilities across the value chain of commerce enablement. AnyMind’s modified business strategy for India reflects its commitment to tapping into the country’s thriving e-commerce ecosystem and driving growth through innovative solutions.

One area where AnyMind Group sees tremendous potential is the rapidly expanding gaming industry in India. With over 400 million engaged and active gaming users, the company plans to leverage this platform for its advertising solutions. AnyMind Group’s focus lies in using advanced technology to create richer ad experiences within gaming, such as custom gamified ads, influencer-driven campaigns, in-game native ad spots, and audio ads. This strategy presents exciting opportunities for brands to engage with their target audience in a more interactive and immersive manner.

AnyMind Group’s clientele spans various industries, with FMCG brands exhibiting the most interest in gaming advertising, followed by telecom, consumer durables, and entertainment brands. The company has successfully integrated ad placements within games in a native way or through interactive content. For instance, in a campaign targeting women aged 18-44, AnyMind Group’s subsidiary POKKT created a mini-game for Maybelline’s lash day sale, which involved matching mascara variants. The campaign exceeded expectations, showcasing the effectiveness of gamified ad experiences in driving engagement and click-through rates.

AnyMind Group offers a range of products and services, including influencer marketing through ‘AnyTag’, digital marketing through ‘AnyDigital’, and brand collaboration services for influencers through ‘AnyCreator’. The company’s comprehensive approach addresses the multifaceted needs of its global clientele. In the influencer marketing space, AnyMind Group emphasises the importance of following preferred creators across multiple platforms and embracing diversity and representation. Collaborating with micro and nano-influencers active on short video platforms has yielded positive results, and the company expects influencers to play a crucial role in affiliate programs, specialising in their respective niches while maintaining authenticity.

To ensure its products are globally relevant while catering to local requirements, AnyMind Group aims to integrate local marketplaces, publishers, and content creators onto its platforms. This approach allows the company to gain deep insights into specific client requirements, developing solutions that are responsive to the demands of different geographies. By engaging closely with local clients, AnyMind Group ensures that its products are tailored to their unique needs and challenges.

As the D2C market in India continues to thrive, AnyMind Group has strategically positioned itself to capitalise on this growing segment. By leveraging its expertise in digital marketing, publisher engagement, and commerce enablement, the company aims to empower businesses and establish direct connections with consumers. The integration of gaming advertising and influencer marketing, along with a localised approach, showcases AnyMind Group’s commitment to delivering innovative solutions that meet the evolving demands of India’s dynamic market.

This post was originally published on: Apppl Combine

[manaljh-blog]

Ecommerce Trends and Innovations Shaping Consumer Behavior in the FMCG Sector

Gone are the days of meticulously mapped-out grocery store visits, battling through crowds, and hauling heavy bags home. Conveniently, the e-commerce revolution has completely reshaped how we purchase everyday essentials. Continue reading Ecommerce Trends and Innovations Shaping Consumer Behavior in the FMCG Sector

[bizionictechnologies]

Boost your conversion rates with direct-to-consumer marketing. Click Now!

Elevate your brand with direct-to-consumer marketing! Boost conversion rates by transforming products into powerful communication channels. Click "Know More" to unleash the full potential of DTC and drive unprecedented growth! 📈

[justinssportscorner]

Todd Spangler at Variety:

Diamond Sports Group has put together a plan to emerge from bankruptcy and remain a going concern, helped by a big new streaming deal with Amazon. Amazon has committed to making a minority investment in Diamond Sports Group, one of the largest operators of regional sports networks (RSNs) in the country, as part of Diamond’s bankruptcy reorganization plan, the RSN company announced Wednesday. Under the terms of Amazon’s investment, the tech giant will enter into a commercial arrangement to provide access to Diamond’s services via Prime Video. Prime Video will become Diamond’s primary partner through which customers will be able to purchase direct-to-consumer access to stream local Diamond channels. Customers will be able to access all local DTC content, including live MLB, NBA and NHL games, and pre- and post-game programming, for the teams for which Diamond retains DTC rights, through Prime Video Channels. Diamond said additional details regarding pricing and availability of its RSNs via Prime Video will be announced at a later date. In addition, the company said it “looks forward to continuing to partner with its existing [pay TV] distribution partners to broadcast its MLB, NBA and NHL content.” Diamond’s regional sports networks produce nearly 4,500 live local professional telecasts each year in addition to a variety of locally produced sports events and programs. It owns and operates the 18 Bally Sports regional sports networks, which are the TV home to half of all MLB, NHL and NBA teams in the U.S., according to the company. Those are: Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. Diamond Sports Group also has a joint venture in Marquee, home of the Chicago Cubs, and a minority interest in the YES Network, the destination for the New York Yankees and Brooklyn Nets.

Diamond also announced Wednesday that it has an agreement in principle with parent Sinclair to settle the pending litigation between the companies. In July 2023, Diamond sued Sinclair alleging the company had fraudulently withdrawn as much as $1.5 billion from the RSN business. Sinclair had formed Diamond in 2019 after acquiring 21 Fox RSNs in a $10.6 billion deal with Disney, as part of getting regulatory approval for Disney’s acquisition of the 21st Century Fox film and TV assets.

Amazon will acquire a stake in Diamond Sports Group to stream teams on DSG-owned outlets to be streamed on Amazon Prime Video as a way for Diamond Sports Group to stay operable past 2024.

[sneakersculture]

La stratégie "direct to consumer" des marques sneakers en chiffres

On en parle depuis un moment sur le site, mais aussi plus globalement, de nombreuses marques, pour ne par dire presque toutes, cherchent à maximiser leur “direct to consumer“, c’est à dire la vente directement au client final sans passer par des intermédiaires que peuvent être les revendeurs tels que JD Sport, FootLocker ou Courir en France par exemple. L’objectif de cette stratégie, menée…

[thelaurenshippen]

a remake of "you've got mail" called "you've got kudos" about two fic writers who make flirty comments on each other's fics, only to realize that they already know each other because they used to be on opposite sides of a fandom war when they were teenagers under different usernames

[longlivetv]

The culture around creation right now is fascinating to me, because whether we’re talking a blogger with a couple hundred followers on a dying website or the biggest artist in a generation, huge groups of people seem to think that creators should mold their creations to suit the consumer and get angry when they do not. When in reality, the creator gets to decide the direction and it is on the consumer to let it go and find something else to consume if it isn’t what they want.

[jeeliebeeliegoomiebear]

On Isolde and Many Doors (and One Key)

Thinking about Isolde and how she feels like she is constantly trapped in a small cramped room full of 1 million doors. Each door represents a presence that haunts her, an identity that lives inside her that calls to her from beyond the grave, a new mask to dawn.

If every person in the world were to have a room, most would have just one door, their own. But not Isolde.

Isolde feels like an empty vessel who is only there to serve as a point of entry for other people and their spirits. She has been forced to become so repressed by her environment, upbringing, and her nature as a medium that she finds it easy to forget herself. Her “self” is not someone she has ever been allowed to know.

The room grows increasingly smaller, claustrophobic and strangling her with pressure as the amount of doorways in it only increase, every new person she meets a new doorway she is plagued with, a new voyeur who has granted themselves full access to her life and her body. Something she is now willing to let them do. It is easier that way. Easier to let someone else command her vessel, something that never solely belonged to her to begin with. An escape from all the pressure, the expectations, the perfection demanded from her. It is something she should do. The duty of someone like her. Something to hide her wretched face from view, to give the people what they want, to uphold her family’s legacy. A performance that was never allowed to end. Each new door lead right back to that.

The only exception is Kakania. The only person Isolde believes has ever really seen her as more than a host for other identities or something to mold into shape, prop up as a set piece. A perfect lady. The star of Vienna. A tragic heroine. A dangerous hysteric witch. A curse manifested. The only one who was ever interested in finding Isolde’s door and that door alone. When she is with Kakania, a new door does not appear in that ever shrinking empty room, although at first she expects it to. For the first time she meets someone and is not greeted with a new ghost to haunt her. Not a door. But a key. A key that Isolde knows can unlock her own door, even when she herself cannot find it.

[atotalpitch]

Anna Kendrick talking (briefly) about Beca's relationship with the Bellas was NOT on my 2024 bingo card. in fact, i'm actually physically shaking. what the hell.

[14dayswithyou]

That is all thank you

ANSWERED: Art credit for da first Ren meme goes to @meo-eiru!!

BUT HELPPPPP THESE ARE SO FUNNY JDSGJH T_T The Moth meme + Uno meme had me CACKLING lmaoooooooo

[ozymandian-hymn]

what ur favorite dsmp character. like i feel like its wilbur but i wanna make sure. my favorite is technoblade cause adowdiafjjef idk man i love him so much

[thefanciestborrower]

So….so Gatsby am I right?

[littlelightfish]

I will scream at every non-romantic post I see about these guys. Writers be not afraid. I will love their non-romance fics. I'll blow up your coment section all alone if I have to. I will find you. Artists be not afraid. I will reach tag limit on your artpiece. If I see it at least. And if I don't, I will eventually. Or I'll try. Or @me so I won't fail you.

[hopelesslygaysstuff]

I don’t think we talk about Wanda with a gun enough 😩 Like I know she has her powers but can you imagine her with a glock?!?! I’m wet

WANDA WITH A GUN KINK SAVE ME

putting it between ur lips :3 makin u suck on it tellin you… “that’s right darlin’ suck on mommy’s strap”

(Hehe get it bc strap also means gun)

[xinyuehui]

Hua Gongzi ‖ First Apperance