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flordier-blog · 7 years ago

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Beacons & NFC

Wat zijn beacons?

Beacons zijn kleine, draadloze apparaten die signalen uitzenden naar de dichtstbijzijnde smartphone. Deze kan de signalen opvangen aan de hand van bluetooth, er is dus geen internet voor nodig! Met signalen wordt hier eigenlijk het ID-nummer van de beacons bedoelt. De smartphone stuurt het ID-nummer naar een cloudserver waar het ID-nummer wordt gedecodeerd. Opmerkelijk: deze apparaatjes hebben een batterijleven van gemiddeld 2 jaar, de zwaardere en duurdere beacons kunnen er soms zelfs 5 jaar tegenaan.

Laten we het even uitleggen aan de hand van een voorbeeld. Stel: het zijn solden in je favoriete winkel en vlakbij de actie van nieuwe broeken, installeren ze een beacon. Natuurlijk ga je naar de nieuwe aanbieding en passeer je zo de beacon. Deze stuurt ‘een bericht’ naar je smartphone met daarin de actie die gaande is. Op deze manier zijn klanten veel meer en bovendien sneller betrokken.

De twee grootste spelers in beacons vandaag, zijn Apple en Google, respectievelijk met iBeacon en Eddystone.

Belang van beacons

Tegenwoordig wordt het steeds moeilijker om op te vallen met jouw product. Er zijn zoveel verschillende markten met hun verschillende producten en niet te vergeten de varianten daarvan dat opvallen een echte uitdaging is. Beacons helpt je bij het aantrekken van klanten. Vandaag kan je ervan uit gaan dat bijna iedereen in het bezit is van een smartphone. Ook stellen we vast dat het grootste deel daaraan verslaafd is. Dit is niet noodzakelijk negatief want verkopers kunnen hierop inspelen. Hoe meer smartphones in en rondom hun winkel, hoe meer boodschappen er kunnen verstuurd worden via beacons en dus hoe meer brand awareness.

Dit fenomeen noemt men ‘proximity marketing’. Marketeers spelen in op de nabijheid van hun klanten met behulp van beacons. Ze trekken niet alleen de aandacht naar hun winkel maar kunnen ook achterhalen hoe lang mensen in hun winkel zijn en in welk gangpad. Zo kan er een ‘realtime heatmap’ van de winkelruimte gemaakt worden. Dit soort informatie is erg nuttig om nog beter en persoonlijker om te gaan met je klanten. Bonus: zo weet de verkoper ook waar hij cruciale boodschappen en producten zal moeten plaatsen.

NFC

Beacons kunnen ook perfect gecombineerd worden met NFC (Near Field Communication). Het is evenwel een draadloze communicatiemethode, net als de beacon. NFC komt in de vorm van tags of chips die volledig programmeerbaar zijn, handig dus! Dit vond Google ook, en voegde NFC-chips toe aan hun Eddystone-beacons (foto). Hierdoor kunnen specifieke interacties gegenereerd worden tussen de beacon en de smartphone. De koper van de beacon kan dus, dankzij NFC, volledig zelf kiezen wat de functie van de beacon zal zijn.

Deze functies kunnen zijn: mobiele betalingen verrichten, linken naar een app-pagina, linken naar een site, of automatisch informatie doorsturen.

Een concreet voorbeeld kan zijn: je staat aan de kassa in een winkel, betaalt via een beacon (met NFC), en krijgt meteen ook een push notificatie om je aankoop te delen via sociale media!

Toekomst

Wat is er nog allemaal mogelijk met beacons? Er eigenlijk is al heel veel mogelijk, maar veel mensen zijn hier gewoon nog niet van op de hoogte. Beacons moeten meer bekendheid verwerven en ‘mainstream’ worden. Sociale media moeten meer met beacons verbonden zijn. Een goed voorbeeld hiervan is het Chinese ‘WeChat’, waarmee praktisch alles mogelijk is: chatten, rekeningen betalen, reserveren in een restaurant, etc.

Vandaag de dag worden beacons vooral gebruikt in winkelsetting. In de toekomst zien we de technologie gebruikt worden op bijna alle mogelijke plekken.

We denken aan:

- Vliegvelden; om je gate te vinden of om te zien waar het druk is als je vlug nog wat te eten wilt halen.

- Ziekenhuizen; om dokters terug te vinden, zodat verplegers meteen info binnenkrijgen over een patiënt als ze de kamer binnenwandelen.

Ten laatste: mobiel betalen (Apple en Android Pay bijvoorbeeld) wordt in de toekomst de norm.

Abent, E. (2016, 7 juli). Estimote improves its Proximity Beacons with programmable NFC. Geraadpleegd op 5 december 2017 via https://www.slashgear.com/estimote-improves-its-proximity-beacons-with-programmable-nfc-07447465/

Augur, H. (2017, 2 januari). Beacon Technology 2017: What’s Coming Up in Proximity Technology? Geraadpleegd op 6 december 2017 via https://kontakt.io/blog/beacons-2017-forecast-7-experts-share-their-thoughts/

Holzen, G. (2016, 8 november). Eddystones – beacons without apps. Geraadpleegd op 5 december 2017 via https://xamoom.com/2016/11/eddystones-beacons-without-an-app/

Kanagavel, M. (2017, 21 november). 5 cloud storage predictions for 2018. Geraadpleegd op 9 december 2017 via https://www.helpnetsecurity.com/2017/11/21/cloud-storage-predictions-2018/

Kuryliak, O. (2016, 14 juni). What’s the future of iBeacons? Geraadpleegd op 6 december 2017 via https://www.techinasia.com/talk/ibeacons-social-media

Martin, J. (2016, 24 februari). 6 things marketers need to know about beacons. Geraadpleegd op 9 december 2017 via https://www.cio.com/article/3037354/marketing/6-things-marketers-need-to-know-about-beacons.html?page=2

Saunders, A. (2017, 9 maart). Beacons and Proximity Marketing: All You Need to Know. Geraadpleegd op 9 december 2017 via https://www.digitaldoughnut.com/articles/2017/march/beacons-and-proximity-marketing-all-you-need-to-k

Unacast (2017, 27 juni). The Future of Beacons Isn’t Just Retail. Geraadpleegd op 6 december 2017 via https://www.unacast.com/post/the-future-of-beacons-isnt-just-retail

Vanons (2017). Beacon 101: Wat zijn Beacons en hoe werken ze? Geraadpleegd op 9 december 2017 via https://www.van-ons.nl/app-development/wat-zijn-beacons

#beacons #nfc #eddystone #apple #google #bluetooth #communicatie #communication

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unnotantei · 7 years ago

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darrellkmartin · 8 years ago

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These are the 22 best cities in the world for tech

When it comes to tech, San Francisco on the west coast of the US has a well established reputation as being the world’s number one city.

But San Francisco’s crazy living costs led real estate firm Savills to choose another US city as its number one tech hub in its Tech Cities 2017 report, which ranks 22 cities across the world “at the forefront of the global tech industry.”

In addition to rent, Savills looked at over 100 metrics, ranging from the number of days needed to start a business through to the cost of a flat white coffee. Researchers also looked at access to venture capital and transportation times for the average tech worker.

Savills said that all of the cities are “at the top of global shopping lists for tech companies looking for space in which to locate.”

22. Cape Town, South Africa

Photo credit: K A R L K a r a c h o via VisualHunt / CC BY-NC-SA

Summary: “One of Africa’s most popular tourist destinations is now also one of its hottest tech environments, aided by initiatives such as French Tech’s recently-launched incubator in Century City — with another one scheduled to appear in Johannesburg. Known as the ‘digital gateway to Africa’, the Western Cape is home to four top universities, and some 59% of South Africa’s startups are born here.”

City population: 3.7 million

City GDP per capita: $8,735

Established tech firm office rent per week per sq ft: $13

Prime residential rent per week: $840

Cost of a Flat White: $1.78

Startups per 1,000 people: 0.1

Average commute by employees working in key tech districts: 35 minutes

Cost of a single journey on local transport: $0.77

Annual passengers across the city’s airports: 9.7 million

21. Buenos Aires, Argentina

Photo credit: maxem fotos via VisualHunt.com / CC BY-SA

Summary: “Buenos Aires may be known for its party atmosphere, but a tech start-up environment is also taking hold – spurred on by the city’s many highly-rated universities and an increased appetite for venture capital funding. Despite Argentina’s troubled economy and political situation, Buenos Aires has emerged as a key player in renewable energy and aerospace technology.”

City population: 2.9 million

City GDP per capita: $15,285

Established tech firm office rent per week per sq ft: $28

Prime residential rent per week: $374

Cost of a Flat White: $2.50

Startups per 1,000 people: 0.2

Average commute by employees working in key tech districts: 38 minutes

Cost of a single journey on local transport: $0.43

Annual passengers across the city’s airports: 8.6 million

20. Bangalore, India

Photo credit: code_martial via VisualHunt.com / CC BY-NC-ND

Summary: “Bangalore has enjoyed a status as India’s leading tech city since the 1970s, when a 330-acre industrial park was created to house the city’s electronics factories. The tradition continues today: around two-fifths of India’s IT and software exports come from Bengalaru, and the city’s low labour costs and wealth of technical talent make it particularly attractive for outside investment.”

City population: 9.8 million

City GDP per capita: $4,368

Established tech firm office rent per week per sq ft: $12

Prime residential rent per week: $911

Cost of a flat white: $1.35

Startups per 1,000 people: 0.4

Average commute by employees working in key tech districts: 47 minutes

Cost of a single journey on local transport: $0.31

Annual passengers across the city’s airports: 18.1 million

19. Santiago, Chile

Photo credit: Matt Peoples via Visualhunt.com / CC BY-NC-ND

“Santiago’s ‘Chilecon Valley’ contains a relatively new, but fast-developing tech ecosystem supported by grants from the Chilean government. Its innovative programmes include The S Factory, an accelerator designed for female entrepreneurs. As Chile seeks to reduce its reliance on copper mining, Santiago is helping the country reposition itself as South America’s new tech hub.”

City population: 6.2 million

City GDP per capita: $15,880

Established tech firm office rent per week per sq ft: $26

Prime residential rent per week: $584

Cost of a Flat White: $2.55

Startups per 1,000 people: 0.1

Average commute by employees working in key tech districts: 31 minutes

Cost of a single journey on local trans pot: $1.07

Annual passengers across the city’s airports: 17.3 million

18. Tokyo, Japan

Photo credit: xalub33 via Visual hunt / CC BY-NC-SA

Summary: “Perhaps the world’s first truly high-tech city, Tokyo’s dominance has waxed and waned over the years, but it remains a formidable player in the worlds of electronics and software. Open Network Lab, which provides a seed accelerator programme for Tokyo’s startups, launched in 2010 and is currently in its 14th wave of funding, having fostered a number of Japanese success stories including Dreampass and AnyPerk.”

City population: 13.6 million

City GDP per capita: $34,959

Established tech firm office rent per week per sq ft: $125

Prime residential rent per week: $2,661

Cost of a Flat White: $4.02

Startups per 1,000 people: 0.04

Average commute by employees working in key tech districts: 24 minutes

Cost of a single journey on local transport: $1.87

Annual passengers across the city’s airports: 110.1 million

17. Hong Kong

Photo via Visual Hunt

Summary: “Hong Kong’s startup ecosystem is relatively young, but growing: spurred by government funding from InvestHK, the city now has over 1,500 startups from foreign and home-grown entrepreneurs. While perhaps most famous for its financial credentials, Hong Kong’s focus on ecommerce and information technology is helping to distinguish it from Asia’s other Tech Cities.”

City population: 7.3 million

City GDP per capita: $44,562

Established tech firm office rent per week per sq ft: $99

Prime residential rent per week: $2,150

Cost of a Flat White: $4.51

Startups per 1,000 people: 0.2

Average commute by employees working in key tech districts: 46 minutes

Cost of a single journey on local transport: $1.29

Annual passengers across the city’s airports: 68.5 million

16. Seoul, South Korea

Photo credit: gunman47 via Visualhunt.com / CC BY-NC-ND

Summary: “Seoul earned the title ‘Miracle on the Han River’ for its rapid transformation into a global economic hub. Tech runs in the city’s veins, with residents early adopters of new technology with a particular emphasis on mobile. South Korea is the world’s most R&D intensive country, yielding more patents per capita than any other.”

City population: 10.3 million

City GDP per capita: $33,156

Established tech firm office rent per week per sq ft: $38

Prime residential rent per week: $600

Cost of a Flat White: $4.50

Startups per 1,000 people: 0.04

Average commute by employees working in key tech districts: 40 minutes

Cost of a single journey on local transport: $1.09

Annual passengers across the city’s airports: 72.4 million

15. Tel Aviv, Israel

Photo credit: archer10 (Dennis) 95M Views via VisualHunt / CC BY-SA

Summary: “Israel’s reputation as a cybersecurity and data analytics centre of excellence is rooted in Tel Aviv, where the so-called ‘Silicon Wadi’ draws from a pool of home-grown talent in the military and banking sectors. With a vibrant and sophisticated startup scene, Tel Aviv’s influence has been helped along by the success of companies like Fiverr.”

City population: 426,000

City GDP per capita: $37,238

Established tech firm office rent per week per sq ft: $24

Prime residential rent per week: $1,817

Cost of a Flat White: $3.17

Startups per 1,000 people: 3

Average commute by employees working in key tech districts: 35 minutes

Cost of a single journey on local transport: $1.79

Annual passengers across the city’s airports: 16.3 million

14. Melbourne, Australia

Photo credit: 3B’s via Visualhunt / CC BY

Summary: “Melbourne frequently jostles for status with Sydney, and both cities have a decent claim to being Australia’s premier tech city. However, Melbourne’s lower living and real estate costs, coupled with an enviable quality of life have made it a magnet for tech talent. It is this attractiveness that will see Melbourne’s population overtake Sydney’s in the coming decades.”

City population: 4.5 million

City GDP per capita: $45,874

Established tech firm office rent per week per sq ft: $45

Prime residential rent per week: $781

Cost of a Flat White: $2.62

Startups per 1,000 people: 0.2

Average commute by employees working in key tech districts: 19 minutes

Cost of a single journey on local transport: $2.84

Annual passengers across the city’s airports: 32.3 million

13. Seattle, US

Photo credit: Sworldguy via Visualhunt.com / CC BY-NC-SA

Summary: “As the corporate headquarters of both Amazon and Microsoft (in Redmond), the region has a lot to offer — and there’s plenty more activity in the pipeline, with Expedia recently announcing that it will relocate to the Elliott Bay campus in 2019. Google, Facebook, Twitter, Dropbox, SpaceX and many others have opened engineering offices in the city.”

City population: 684,000

City GDP per capita: $87,734

Established tech firm office rent per week per sq ft: $41

Prime residential rent per week: $1,316

Cost of a Flat White: $3.49

Startups per 1,000 people: 3.1

Average commute by employees working in key tech districts: 41 minutes

Cost of a single journey on local transport: $2.74

Annual passengers across the city’s airports: 42.3 million

12. Dublin, Ireland

Photo credit: Giuseppe Milo (www.pixael.com) via VisualHunt / CC BY-NC

Summary: “Dublin offers a young, tech-savvy workforce and a host of big names including AirBnb, Apple and Facebook. A business-friendly, low tax environment may have drawn big players to the city, but it is the city’s legendary social scene that cemented its position as a major global tech player.”

City population: 528,000

City GDP per capita: $65,353

Established tech firm office rent per week per sq ft: $67

Prime residential rent per week: $862

Cost of a Flat White: $3.07

Startups per 1,000 people: 1.1

Average commute by employees working in key tech districts: 26 minutes

Cost of a single journey on local transport: $2.98

Annual passengers across the city’s airports: 25 million

11. Stockholm, Sweden

Photo credit: Ted’s photos – Returns Mid May via Visualhunt.com / CC BY-NC-SA

Summary:“Stockholm is famous for its uncanny ability to produce billion-dollar “unicorns” – Spotify, Mojang and TrueCaller are just a few. It’s a city that regularly punches well above its relatively low population of less than a million. It offers residents a high quality of life and enviable work-life balance.”

City population: 926,000

City GDP per capita: $67,084

Established tech firm office rent per week per sq ft: $59

Prime residential rent per week: $855

Cost of a Flat White: $3.65

Startups per 1,000 people: 0.6

Average commute by employees working in key tech districts: 20 minutes

Cost of a single journey on local transport: $3.80

Annual passengers across the city’s airports: 27.4 million

10. Singapore

Photo via Visual Hunt

Summary: “Singapore is rapidly becoming a world leader in Big Data — particularly after its government installed city-wide sensors collecting information on everything from traffic movements to crowd behaviour. The city-state’s formidable financial sector and business-focused culture contribute to Singapore’s reputation as a Tech City.”

City population: 3.9 million

City GDP per capita: $52,965

Established tech firm office rent per week per sq ft: $115

Prime residential rent per week: $1,450

Cost of a Flat White: $3.67

Startups per 1,000 people: 0.5

Average commute by employees working in key tech districts: 35 minutes

Cost of a single journey on local transport: $1.33

Annual passengers across the city’s airports: 55.4 million

9. Berlin, Germany

Photo credit: izrailit via VisualHunt / CC BY-NC-ND

Summary: “Berlin has long enjoyed a status as a European capital of art and nightlife, and in recent years its relatively low real estate prices, reasonable cost of living and wealth of technological talent have helped position it as a centre for start-ups and entrepreneurs. SoundCloud, one of the city’s biggest successes, typifies the Berliner approach: innovative, disruptive and all-encompassing.”

City population: 3.6 million

City GDP per capita: $37,328

Established tech firm office rent per week per sq ft: $25

Prime residential rent per week $503

Cost of a Flat White: $3.30

Startups per 1,000 people: 0.5

Average commute by employees working in key tech districts: 23 minutes

Cost of a single journey on local transport: $2.98

Annual passengers across the city’s airports: 29.5 million

8. Boston, US

Photo credit: Paul-W via Visual Hunt / CC BY-NC-SA

Summary: “California may get all the glory, but the USA’s East Coast isn’t far behind when it comes to tech. Though pharma and biotech have traditionally been Massachusetts’ big hi-tech industries, ecommerce, gaming and travel are also well-represented. Both Bill Gates and Mark Zuckerberg began their student lives in the Boston area – and lately, graduates have been sticking around to grow their companies instead of heading West.”

City population: 667,000

City GDP per capita: $87,308

Established tech firm office rent per week per sq ft: $72

Prime residential rent per week per sq ft: $1,400

Cost of a Flat White: $3.37

Startups per 1,000 people: 5.8

Average commute by employees working in key tech districts: 35 minutes

Cost of a single journey on local transport: $2.50

Annual passengers across the city’s airports: 39.1 million

7. Copenhagen, Denmark

Photo credit: Maria Eklind via Visualhunt / CC BY-SA

Summary:“Copenhagen’s tech startup scene has accelerated rapidly and already given birth to a few big successes: online takeaway giant Just Eat has its roots in a Danish basement. The city tops our ‘wellness’ ranking. The concept of ‘hygge’, the Danish way of making everyday living extraordinary, epitomises this.”

City population: 591,000

City GDP per capita: $64,692

Established tech firm office rent per week per sq ft: $17

Prime residential rent per week: $982

Cost of a Flat White: $4.33

Startups per 1,000 people: 0.8

Average commute by employees working in key tech districts: 37 minutes

Cost of a single journey on local transport: $3.56

Annual passengers across the city’s airports: 29.2 million

6. Amsterdam, The Netherlands

Photo via Visual Hunt

Summary: “The famously creative, bohemian capital is also home to a thriving tech scene. Scoring highly for both wellness and city buzz, and having the unique advantage of an almost completely bilingual culture (around 90% speak English and Dutch), Amsterdam has much to recommend it as one of Europe’s major tech hubs.”

City population: 840,000

City GDP per capita: $69,752

Established tech firm office rent per week per sq ft: $34

Prime residential rent per week: $1,315

Cost of a Flat White: $2.47

Startups per 1,000 people: 1.3

Average commute by employees working in key tech districts: 29 minutes

Cost of a single journey on local transport: $3.20

Annual passengers across the city’s airports: 58.3 million

5. Toronto, Canada

Photo credit: Anton Bielousov via Visualhunt.com / CC BY-NC

Summary: “Toronto’s startup scene is booming, with around 3,000 ventures currently active and a number of Canada’s home-grown heavy hitters, including Shopify, Hootsuite and Kik, maintaining a presence in the city. Ranking highly for quality of life, North America’s fourth largest city has a bright future ahead as one of the world’s tech cities.”

City population: 2.8 million

City GDP per capita: $44,907

Established tech firm office rent per week per sq ft: $25

Prime residential rent per week: $968

Cost of a Flat White: $2.48

Startups per 1,000 people: 1.1

Average commute by employees working in key tech districts: 40 minutes

Cost of a single journey on local transport: $2.29

Annual passengers across the city’s airports: 43.4 million

4. London, UK

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Summary: “As a global banking powerhouse, it’s no surprise that London’s also one of the world’s financial technology capitals. Fintech disruptors TransferWise and Funding Circle began their journeys here, with many more expected to follow from East London’s Silicon Roundabout. Excellent universities and proximity to Europe’s busiest airport cement London’s position as a Tech City.”

City population: 8.7 million

City GDP per capita: $63,739

Established tech firm office rent per week per sq ft: $94

Prime residential rent per week: $1,981

Cost of a Flat White: $3.32

Startups per 1,000 people: 1

Average commute by employees working in key tech districts: 29 minutes

Cost of a single journey on local transport: $3.32

Annual passengers across the city’s airports: 153.5 million

3. New York City, US

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Summary: “New York boasts a diverse range of talent from the financial and retail sectors to support its technological offering. Prices may be high, but the opportunities are great: world-renowned universities, a business-focused culture and global links make New York attractive for start-ups and multinationals alike.”

City population: 8.5 million

City GDP per capita: $83,470

Established tech firm office rent per week per sq ft: $81

Prime residential rent per week: $1,482

Cost of a Flat White: $3.60

Startups per 1,000 people: 1.8

Average commute by employees working in key tech districts: 29 minutes

Cost of a single journey on local trans pot: $2.75

Annual passengers across the city’s airports: 126.7 million

2. San Francisco, US

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Summary: “San Francisco’s tech credentials are almost too numerous to mention: Twitter, Airbnb, and Uber are just a fraction of the city’s success stories. A wide array of talent and a rich business ecosystem makes San Francisco a startup magnet.”

City population: 865,000

City GDP per capita: $97,856

Established tech firm office rent per week per sq ft: $71

Prime residential rent per week: $1,484

Cost of a Flat White: $3.75

Startups per 1,000 people: 26.3

Average commute by employees working in key tech districts: 33 minutes

Cost of a single journey on local transport: $2.25

Annual passengers across the city’s airports: 71 million

1. Austin, US

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Summary: “Austin ranks as the world’s number one Tech City. IBM, Dell, and AMD all have a long-established presence here, and today low taxes, favourable real estate costs and a strong entrepreneurial culture mean the Texan capital maintains a thriving and innovative start-up scene, with access to some of the world’s top talent.”

City population: 932,000

City GDP per capita: $62,376

Established tech firm office rent per week per sq ft: $54

Prime residential rent per week: $1,002

Cost of a Flat White: $3.50

Startups per 1,000 people: 2.7

Average commute by employees working in key tech districts: 16 minutes

Cost of a single journey on local transport: $1.75

Annual passengers across the city’s airports: 11.9 million

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from Startup Tips By Darrel http://theheureka.com/these-are-the-22-best-cities-in-the-world-for-tech

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