#Copywriting techniques

[ourjobagency]

Email Copywriting Tips for Higher Conversions

In the world of digital marketing, email remains a tried-and-true channel for reaching your audience and driving conversions. However, with inboxes flooded with messages, it's essential to craft compelling email copy that stands out and motivates readers to take action. Whether you're sending out newsletters, promotional emails, or transactional messages, here are some email copywriting tips to boost your conversion rates.

1. Know Your Audience

Before you start typing away, it's crucial to understand your target audience. Who are they? What are their pain points, needs, and desires? Tailoring your email copy to resonate with your specific audience will make your message more relevant and engaging.

2. Craft an Irresistible Subject Line

The subject line is the first thing recipients see, and it often determines whether they'll open your email or not. Make it concise, intriguing, and relevant to the email's content. Use personalization, urgency, and curiosity to pique their interest.

Examples:

"Exclusive Offer Inside: 50% Off Your Favorite Products!"

"Your Personal Invitation: Join Our Webinar Tomorrow!"

3. Start with a Captivating Opening

Your email's opening sentences should grab the reader's attention and provide a glimpse of what's to come. Use a compelling story, a shocking statistic, or a thought-provoking question to draw them in.

4. Focus on Benefits, Not Features

Highlight the benefits of your product or service rather than just listing its features. Show your readers how it can solve their problems or improve their lives. Make them envision the positive outcomes.

5. Keep it Concise

People have limited time and attention spans, especially when sifting through their inbox. Keep your email copy concise and to the point. Remove any unnecessary words or fluff to ensure clarity and readability.

6. Use Clear and Compelling CTAs

A strong call-to-action (CTA) is essential for conversion. Use action-oriented words like "buy now," "subscribe today," or "get started" to guide readers on what to do next. Make your CTA buttons stand out visually.

7. Create a Sense of Urgency

Encourage immediate action by adding a sense of urgency. Mention limited-time offers, countdown timers, or exclusive deals to persuade readers that they shouldn't wait to act.

8. Build Trust with Testimonials and Reviews

Include customer testimonials or product reviews to build trust and credibility. Real-life experiences from satisfied customers can help overcome doubts and objections.

9. Personalize the Content

Use the recipient's name and other relevant information to personalize your emails. Personalization can significantly improve engagement and conversion rates.

10. Mobile-Friendly Formatting

Many people check their emails on mobile devices, so ensure your email copy is mobile-responsive and easy to read on smaller screens. Use a single-column layout and larger fonts for better readability.

11. A/B Testing

Experiment with different email copy variations through A/B testing. Test subject lines, email content, CTAs, and visuals to see what resonates best with your audience and drives higher conversions.

12. Proofread and Test

Typos and grammar errors can undermine your credibility. Always proofread your email copy thoroughly and send test emails to ensure everything appears as intended, including images and links.

13. Segment Your Email List

Segmenting your email list allows you to send more targeted and relevant content. Different segments may respond differently to various messaging approaches, leading to higher conversion rates.

14. Follow Up

Don't be afraid to send follow-up emails to those who haven't converted initially. Sometimes, a gentle reminder or additional information can sway their decision.

15. Analyze and Iterate

After each email campaign, analyze the results. Pay attention to open rates, click-through rates, and conversion rates. Use these insights to refine your email copywriting strategy for future campaigns.

In the competitive world of email marketing, effective copywriting can be the difference between your emails languishing in the inbox or driving significant conversions. By implementing these email copywriting tips, you can create engaging, persuasive, and conversion-focused emails that resonate with your audience and boost your overall marketing success.

[theangelswans]

okay so i just discovered there is a candle out there that’s made to smell like the prime minister of Canada and since i just finished The Final Gambit, it got me thinking if anyone (in-universe) has made Hawthorne-scented candles. if i have to think about this then so do you

[unicornmarketing]

Conversion Rate Magic: How to Double Your Leads Without Increasing Traffic

In the world of digital marketing, increasing traffic is often seen as the holy grail, but what if I told you that the real magic lies in doubling your leads without even boosting your site’s traffic? This comprehensive guide will walk you through proven strategies to enhance your conversion rates, turning your existing traffic into a goldmine of leads.   Understanding Conversion Rates What is a…

[calliopeservices2]

Marketing : La Technique du Toboggan Glissant

"En France, 64% des lecteurs abandonnent un article avant d'atteindre la fin, souvent faute d'une accroche suffisante. Découvrez comment la technique du toboggan glissant peut transformer vos textes en les rendant irrésistibles du début à la fin."

“En France, 64% des lecteurs abandonnent un article avant d’atteindre la fin, souvent faute d’une accroche suffisante. Découvrez comment la technique du toboggan glissant peut transformer vos textes en les rendant irrésistibles du début à la fin.” (Source : Étude Ifop, 2022) La technique du toboggan glissant, également connue sous le nom de “slippery slope technique,” est une méthode de…

[ankitajethi-blog]

The Art of the Sale: Mastering Copywriting for Maximum Impact

The Art of the Sale: Mastering Copywriting for Maximum Impact

In today’s digital world, words are the ultimate currency. They can build empires or crumble them. When it comes to sales, the power of words is undeniable. That’s where copywriting comes in – the art of crafting compelling messages that nudge, inspire, and ultimately convince people to take action. This blog delves into the world of copywriting, equipping you with the tools and techniques to…

[marketingprofitmedia]

10 Effective Email Subject Lines That Get Your Emails Opened: Unlock Secrets

Effective email subject lines grab attention and compel recipients to open your emails. Here are 10 subject lines that do just that.

Crafting the perfect email subject line is crucial for achieving high open rates. With inboxes overflowing, a catchy and relevant subject line can make your email stand out. It’s essential to understand your audience and what motivates them to open an email.

Whether you’re promoting a sale, sharing news, or providing valuable content, your subject line should be clear and enticing. Personalization and urgency often work wonders, but creativity and relevance are key. Explore these proven strategies to boost your email open rates and engage your audience more effectively. Mastering this skill can significantly impact your email marketing success

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The Art Of Crafting Email Subject Lines

Crafting the perfect email subject line is both a science and an art. It’s the first impression your email makes. A compelling subject line can significantly increase your open rates. Let’s dive into the intricacies of creating effective email subject lines.

Why Subject Lines Matter

Subject lines are crucial. They determine if your email gets opened or ignored. An effective subject line can grab attention instantly. A well-crafted subject line can boost your open rates by up to 50%. It’s the gateway to your email content. Without an engaging subject line, your email may never get seen.

Key Elements Of A Winning Subject Line

Several elements make a subject line effective. Here are the key components:

Clarity: Ensure your subject line is clear and to the point.

Urgency: Create a sense of urgency to prompt immediate action.

Personalization: Use the recipient’s name or personal details.

Relevance: Make sure the subject line relates to the email content.

Curiosity: Pique interest without giving away too much.

Length: Keep it short and sweet, ideally under 50 characters.

Below is a table summarizing these key elements:

ElementDescriptionClarityClear and concise subject linesUrgencyEncourage immediate actionPersonalizationInclude personal detailsRelevanceRelated to the email contentCuriosityEngage interest without revealing too muchLengthShort, ideally under 50 characters

Remember these key elements. They are the building blocks of effective email subject lines.

Leveraging Curiosity For Higher Open Rates

Emails can get lost in crowded inboxes. A catchy subject line can make a difference. Using curiosity can boost your email open rates. Let’s explore how leveraging curiosity can make your emails irresistible.

The Psychology Behind Curiosity

Curiosity is a powerful emotion. It drives people to seek information. When something piques our curiosity, our brains release dopamine. This makes us feel good and want to learn more.

Curiosity works because it creates a gap in our knowledge. We feel the need to fill this gap. Email subject lines that use curiosity can trigger this response. They make readers want to open the email to find out more.

Examples Of Curiosity-inducing Subject Lines

Using curiosity in subject lines can be simple. Here are some examples that can help:

“You Won’t Believe What Happened Next”

“The Secret to [Benefit]”

“What We Found Out About [Topic] Will Surprise You”

“Are You Making These Common Mistakes?”

“This Simple Trick Can Change Your [Outcome]”

“Unlock the Mystery of [Subject]”

“The Truth About [Topic] Revealed”

“Find Out How [Company] Achieved [Result]”

“The One Thing You’re Missing in [Area]”

“Discover the Hidden Benefits of [Product]”

These examples show how to create curiosity. They make the reader want to know more. Use these ideas to craft your own subject lines.

Subject LineReason It Works“You Won’t Believe What Happened Next”Creates intrigue and suspense“The Secret to [Benefit]”Promises valuable information“Are You Making These Common Mistakes?”Plays on fear of missing out“This Simple Trick Can Change Your [Outcome]”Suggests an easy solution

Using curiosity in your email subject lines can make a big impact. Try these examples and see the difference in your open rates.

Personalization Tricks To Stand Out In The Inbox

Email subject lines play a crucial role in whether your email gets opened or ignored. Personalization can make your emails more engaging and relevant. Let’s explore some tricks to personalize subject lines and make them stand out.

The Power Of Personal Touch

Adding a personal touch to your email subject lines can significantly increase open rates. People love seeing their names in the subject line. It makes them feel special and valued.

Here’s how personalization works wonders:

Builds trust with your audience

Grabs attention instantly

Increases email open rates significantly

Incorporating Personalization In Subject Lines

To make your subject lines personal, use the recipient’s first name. Mention something specific to them. These small changes can make a big difference.

Here are some effective ways to incorporate personalization:

Personalization TechniqueExampleUse First Name“Hey [First Name], check this out!”Mention Location“Exciting news for our friends in [City]!”Reference Past Interaction“Loved your feedback on [Product], [First Name]!”

Remember, the goal is to make the recipient feel like the email was crafted just for them. This approach not only grabs their attention but also fosters engagement and loyalty.

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Creating Urgency Without Being Spammy

Crafting email subject lines that evoke a sense of urgency can significantly increase your open rates. But, it’s essential to strike the right balance. You want to encourage your readers to act quickly, yet avoid coming off as spammy. This section explores how to achieve that delicate balance.

Balancing Urgency And Authenticity

Balancing urgency and authenticity is key to successful email marketing. You want your readers to feel a need to act but also trust your message. Here are some tips to help you achieve this balance:

Use actionable language but avoid exaggeration.

Incorporate real deadlines to create genuine urgency.

Avoid excessive punctuation like multiple exclamation marks.

Be clear and concise about what’s at stake.

How To Convey Urgency In Subject Lines

To convey urgency in your subject lines, you need to be strategic. Here are some proven techniques:

Use time-sensitive words like “today,” “now,” or “limited time.”

Highlight scarcity by mentioning limited quantities or availability.

Incorporate deadlines such as “Ends tonight” or “Last chance.”

Ask urgent questions like “Did you miss this?” or “Are you ready?”

TechniqueExample Subject LineTime-sensitive words“Get 50% off today only!”Highlight scarcity“Only 5 left in stock!”Incorporate deadlines“Offer ends at midnight!”Ask urgent questions“Are you prepared for the sale?”

Remember, your goal is to create a sense of urgency without misleading your audience. This builds trust and encourages quick action, boosting your email open rates.

Using Numbers And Lists For Clarity

Using Numbers and Lists for Clarity can greatly enhance the effectiveness of your email subject lines. Numbers and lists help convey a clear and concise message, making it easier for readers to grasp the content at a glance. Let’s explore how you can use these tools to improve your email open rates.

The Impact Of Numbers On Reader’s Attention

Numbers naturally draw the eye and grab attention. They provide a clear expectation of what the reader will find inside the email. For example:

“7 Tips for Better Sleep Tonight”

“5 Reasons to Start Your Day with Meditation”

Numbers in subject lines create a sense of order and promise a specific outcome. This makes them more appealing to the reader. A numbered list feels manageable and actionable, encouraging the reader to click and read more.

Crafting Clear List-based Subject Lines

List-based subject lines are effective because they set clear expectations. To craft a compelling list-based subject line, follow these guidelines:

Be specific and concise: Use clear and direct language.

Highlight the benefit: Make sure the reader knows what they will gain.

Use odd numbers: Odd numbers tend to perform better in subject lines.

Consider these examples:

Subject LineWhy It Works“10 Easy Recipes for Busy Weeknights”It promises a solution to a common problem.“3 Secrets to Boost Your Productivity”It offers valuable information in a digestible format.

Using numbers and lists in your email subject lines provides clarity and encourages engagement. This can significantly improve your email open rates.

Credit: selzy.com

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Questions In Subject Lines: Engage Your Reader

Email subject lines play a crucial role in catching the reader’s attention. Questions in subject lines engage your reader by sparking curiosity. This technique prompts them to open the email to find the answer. The right question can drive higher open rates and better engagement.

Asking The Right Questions

Asking the right questions in subject lines is key to grabbing attention. The question should be relevant to the recipient’s interests. It should also be intriguing enough to make them want to know more. Here are some tips for crafting the right questions:

Understand your audience: Know what they care about and what problems they face.

Be specific: Vague questions can confuse the reader. Clear, specific questions work best.

Use simple language: Complicated questions can deter readers. Keep it simple and straightforward.

Strategies For Effective Question-based Subject Lines

Using questions in subject lines requires strategic thinking. Here are some strategies to ensure your question-based subject lines are effective:

StrategyDescriptionPersonalizationInclude the recipient’s name or specific details about them.UrgencyCreate a sense of urgency or exclusivity to prompt immediate action.RelevanceEnsure the question is relevant to the recipient’s interests or needs.

Examples of effective question-based subject lines include:

“Are you ready to boost your productivity?”

“What if you could save 20% on your next purchase?”

“Do you know the latest trends in your industry?”

By asking engaging and relevant questions, you can create curiosity and drive your email open rates. Remember, the goal is to make the reader want to know the answer.

Testing And Optimizing Your Subject Lines

Testing and optimizing your email subject lines is crucial. It helps increase open rates and engagement. By refining your approach, you can discover what resonates most with your audience.

The Importance Of A/b Testing

A/B testing allows you to compare two subject lines. You can send them to different segments of your audience. This helps identify which performs better. Use this method to make data-driven decisions.

When conducting A/B tests, start small. Test one variable at a time. This could be the length, tone, or use of emojis. Use these steps to perform effective A/B testing:

Formulate two variations of your subject line.

Divide your email list into two equal segments.

Send each version to a different segment.

Analyze the results to see which subject line had a higher open rate.

Here’s an example:

Subject LineOpen RateGet 50% Off Today!25%Don’t Miss Our Special Offer!30%

Analyzing And Learning From Email Metrics

To optimize your subject lines, analyze email metrics. Focus on open rates, click-through rates, and conversions. These metrics provide insights into what works best.

Open Rate: Indicates how many people opened your email.

Click-Through Rate: Shows how many clicked on links within the email.

Conversion Rate: Measures how many completed the desired action, such as making a purchase.

Use these metrics to identify patterns. For example, if shorter subject lines have higher open rates, consider using more concise language. Over time, you will develop a better understanding of your audience’s preferences.

Here are some tips for analyzing metrics effectively:

Regularly review your email performance data.

Look for trends in open and click-through rates.

Experiment with different strategies based on your findings.

Credit: www.mailerlite.com

Frequently Asked Questions

What Email Subject Lines Get The Most Opens?

Subject lines with personalization, urgency, and curiosity get the most opens. Use the recipient’s name, create a sense of urgency, or ask intriguing questions. Keep them concise and clear.

What Are Catchy Subject Lines For Emails?

Catchy subject lines for emails include: “Don’t Miss Out! “, “Limited Time Offer! “, “Exclusive Deal Inside! “, “Your Free Gift Awaits! “, “Unlock Your Special Discount! “, “Just For You! “, “Act Fast — Only a Few Left! “, “New Arrivals You’ll Love! “.

How To Get Attention In An Email Subject Line?

Use a clear, compelling subject line. Personalize it with the recipient’s name. Include action words. Keep it short and relevant. Create urgency or curiosity.

How To Write Subject Lines That Get Opened?

Craft compelling subject lines by being clear, concise, and relevant. Use action words and personalize when possible. Create a sense of urgency or curiosity. Test different approaches to see what works best for your audience.

What Makes An Email Subject Line Effective?

An effective subject line is clear, concise, and sparks curiosity. It should also convey the email’s value.

Conclusion

Mastering email subject lines is key to boosting open rates. Use these tips to craft compelling and engaging emails. Experiment with different approaches to find what works best. Keep your audience in mind and stay creative. This will ensure your emails stand out in crowded inboxes. Happy emailing!

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Thanks for reading my article on “10 Effective Email Subject Lines That Get Your Emails Opened: Unlock Secrets”, hope it will help!

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This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : 10 Effective Email Subject Lines That Get Your Emails Opened: Unlock Secrets

[adrian-ioan]

The Power of Words in Digital Marketing: Unlocking Success through Persuasive Copy

In the digital era, where attention spans are fleeting and competition is fierce, the power of words has never been more crucial in the realm of marketing. Digital marketing relies heavily on persuasive copy to engage, persuade, and convert audiences. The strategic use of words can make all the difference in capturing attention, fostering brand loyalty, and driving desired actions. Let’s explore the profound impact of words in digital marketing and how they can be harnessed to unlock success.

Crafting Compelling Content:

In the vast digital landscape, content reigns supreme. Whether it’s website copy, blog posts, social media updates, or email newsletters, every piece of content is an opportunity to engage with your target audience. Skillful copywriters understand the art of crafting compelling content that resonates with readers. They use persuasive language, storytelling techniques, and a deep understanding of the audience to create content that not only captures attention but also fosters a meaningful connection.

Driving Conversions with Persuasive Copy:

At the heart of digital marketing lies the goal of driving conversions, whether it’s making a sale, generating leads, or encouraging desired actions. Persuasive copy is the driving force behind successful conversion campaigns. Copywriters employ techniques such as strong calls-to-action, compelling value propositions, and persuasive language to nudge prospects towards taking the desired action. Their words have the power to create a sense of urgency, instill trust, and overcome objections, ultimately leading to higher conversion rates.

Building a Consistent Brand Voice:

A strong and consistent brand voice is essential in digital marketing to establish brand identity and differentiate from competitors. Copywriters play a pivotal role in developing and maintaining this voice. They ensure that every piece of communication, from website copy to social media posts, reflects the brand’s personality, values, and tone. Through carefully chosen words, copywriters infuse the brand with a unique voice that resonates with the target audience, fostering familiarity and trust.

Optimizing Copy for Search Engines:

In the digital landscape, visibility is crucial. Copywriters understand the importance of search engine optimization (SEO) in driving organic traffic to a website. They skillfully integrate relevant keywords and phrases into their copy while ensuring it remains natural and engaging for the reader. By optimizing copy for search engines, copywriters help businesses increase their online visibility and improve their chances of being discovered by their target audience.

Engaging Audiences through Storytelling:

In the digital age, capturing attention amidst the noise is a formidable challenge. Copywriters tackle this challenge by utilizing the power of storytelling. They craft narratives that resonate with audiences, evoke emotions, and establish a deeper connection. By weaving stories into their copy, copywriters create memorable experiences that engage and inspire, leaving a lasting impression on the audience’s minds.

In the fast-paced digital landscape, the power of words cannot be underestimated. Copywriters play a vital role in digital marketing, wielding their linguistic prowess to captivate, persuade, and drive business success. From crafting compelling content to optimizing copy for search engines and building a consistent brand voice, their contributions are instrumental in creating meaningful connections with the audience and achieving marketing objectives. By harnessing the power of words, businesses can unlock the full potential of digital marketing and elevate their brand presence in the ever-evolving digital sphere.

[seo-bitch]

Specialist in SEO for small creative businesses !

[study24x7]

Essay and research paper writing techniques. Essay and research paper writing are essential skills for students in any academic field. They require careful planning, research, and attention to detail to ensure a well-written and well-structured paper. In this article, we will discuss some techniques for writing effective essays and research papers Essay Writing Techniques 1. Plan your essay: Before you begin writing, it is essential to plan your essay. Create an outline first after pondering ideas. This will assist you in structuring your ideas and ensuring that your essay has a logical flow. 2. Choose a topic: Select a topic that interests you and is relevant to your subject. Make sure that you have enough information..........Read More

[compassionatereminders]

confession/vent?

i looooove writing so much.. i love reading.. words are so yummy? the yummiest yums.. i supersuck at communicating especially when i was younger but im getting better partially thanks to writing original fiction, fan fiction and lots and lots of poetry... writing taught me so much and made me a better person.. or maybe i made myself a better person through writing? anyway... i love writing... it's so fun.. even marketing copywriting etc. is fun.. how are words even real..? why do words have the supreme power of connecting people's thoughts and feelings to one another and telling stories that move people... like... so amazing.... discovering literary techniques yourself or learning about it through reading other people's works or mashing up your native culture and the language you write in.... very very fun.... amazing.....

I love that for you! Language and communication truly is real life magic 😍

[prcdo]

have you heard from NICOLAS PRADO yet? back home they’re said to work as a REAL ESTATE COPYWRITER.  before this trip to blackwood pines, i’ve heard that they’re known to be ACTIVE, JOCULAR, AND ADAPTABLE. but on the downside, they’re known to be BRASH, COMPETITIVE AND BLUNT. when you think about them, you’ll probably see JERSEY NUMBERS WORN LIKE MILITARY MEDALS, BURST BOXING BAGS, CRUSHED SODA CANS, TARNISHED TROPHIES, AND KNUCKLES BRUISED TO THE HUE OF BUSINESS SUITS. and because of that, i would say that they’re known to be THE JOCK.

STATS. 

full name.  nicolas meza prado. 

nicknames.  nick is, in fact, his preferred name. nods at variations thereof with the notable exception of nicky.

date of birth.  13 october. 

place of birth.  odessa, texas, usa.  

current residence.  detroit, michigan, usa. 

languages.  fluent in english and spanish.

education.  has an mba from michigan state. paid for by a sports scholarship, of course.

occupation.  real estate copywriter. 

gender.  cisgender male. he/him. 

orientation.  bisexual. 

marital status.  dating, more often than not.

family.  a father, a mother, and two siblings sandwiching him into a suffocating space stuffed with birth order stereotypes.

PERSONALITY. 

the brief.  in one word, nick is winning. not a moment in his life has been spent without incredible drive, nor with any consideration as to local speed limits. he holds his head high and, in the process, can lose track of the bigger picture as easily as he can paint a new landscape of goals with loaded words and laborious action. whether this is concerning or endearing depends on a lot of factors, but he’s not dead yet, so he can’t be too insufferable. or maybe the team just needs some muscle. that’s probably it.

the good.  nick wants to help people. although he’s a primary proponent of self-love, he leads by example and is eager to learn whatever he can from whoever he can – the dumb jock stereotype didn’t pop up without any strict basis in reality, after all – and he’d sooner exile himself to an athlete’s foot locker than force someone to take a risk he wouldn’t seize first. 

the bad.  nick wants to help people with the absolute outlier of himself. he builds his plans around others, if he has any plans at all, yet has shoved his expectations for everyone above the stratosphere to the point where he feels personally degraded should anyone reject his get-pushed-in-the-pool-to-learn-how-to-swim teaching techniques. he does not deal well with having his opinions ignored in any capacity and nurses grudges as well as anyone with a doctorate in self-centredness would.

the ugly.  nick needs to be needed. being disliked macerates his mind into this mush of desperate people-pleasing, even if he knows the only path to justice is the one paved with potholes. if a friend asked him to jump off a cliff, he’d only ask if they wanted to film him doing a flip on the way down.

APPEARANCE. 

height.   5’9. good posture and a gleaming smile had most intramural coaches thinking otherwise.

build.  athletic, with a mean leanness that puts both his obsessive gym-going in adolescence and overwhelmingly green diet in adulthood on full blast. you know, as if he’s not enthusiastic enough about divulging all the sordid, sweaty

style.  comfort over couture. everything in his closet but his collection of immaculate basketball sneakers is best described as devil-may-care. colours stay neutral and t-shirt graphics stay slightly crude. sleeves must be rolled up regardless of weather and whether he’s even wearing something with long sleeves.

notable features.  jet black hair styled with water and confidence. the uncertain beginnings of a bristly moustache. a tattoo of the number one in a compact collegiate font on his right shoulder blade.

BIOGRAPHY.  content warnings for brief mentions of hazing and injury.

tl;dr.  annoyingly smirky middle child stomps his way into acquiring eldest child syndrome + a humiliating defeat to cap off his last collegiate basketball season, and proceeds to do everything in his power to not become the guy who peaked in school. which actually amounts to just throwing himself into work with little regard for sleep schedule or personal relationships, but a quick winter getaway could help him unwind a little, right? right.

first quarter.  nick’s a good kid, but good isn’t always good enough. his parents drill that lesson into his skull as soon as he’s out the hospital and in the prado household’s singular bedroom. they do it unintentionally, which is how they do a lot of things, but however much he wants to play hercules by hurling his weight around the run-down playground, every time he slices one head off the hydra of approval by joining this club or scoring that letter, another two pop up in its place, born of his brothers’ very existence. the one who came before him is their meal ticket making his way through med school, the one who came after him is already on track to become an accountant, and he’s… good at throwing things in hoops. things being homework, hoops being over trash bins. but he’s always been a good-natured kid, so when he secures a spot on the jv basketball team after trying out as a total joke, he soaks up the sugared electrolytes, the electric sound of applause, and the endless opportunities to sink his energy into something until the end of time. or until 6pm. you know, whenever practice ends.

second quarter.  nick’s a good guy. his parents call him the fun one, which might not be a compliment, but warping any and all descriptors into compliments is how nick’s become something of a casanova and kept his name relatively clear of any scandals. that is, until he semi-consciously continues a secret hazing ritual that results in the severe incapacitation of his fraternity brothers and a wicked hangover that, gasp, results in him ruining the next week’s championship game. then he blows his birthday money on veneers of all kinds to coast through police interviews and changes his course from sports officiating to business administration. then he realises that being impressive is way more important to the status of being good than making a squeaky-clean good impression.

third quarter.  nick’s living the good life. sure, he’s got little to no time for recreation, but he’s strongarmed his way up the corporate ladder and isn’t coming down at any cost. also, he can still toss his assignments in the trash can. he’s got a photocopier now. his friends tell him there’s no place better than blackwood pines, and if only to prove them wrong (and maybe prevent himself from getting hypertension at thirty) nick brings himself and a basketball along for the ride to the rockies.

fourth quarter.  nick’s story may or may not have a good ending. aka this is the part where i’ll put summaries of all super important life-changing in-character events so i don’t lose track of them <3

MISCELLANEOUS. 

radio.  beastie boys. no doubt. oasis. rage against the machine. red hot chili peppers.

potential relationships.

childhood friends.  people who witnessed his evolution from tryhard to hard-ass and has, by some miracle, decided to stick around. nick’s definitely drafted up at least one microsoft word nda regarding his tragic past and its secrecy for these folks. whether or not they unblocked him long enough to read the final document is trivial.

college classmates.  nick may or may not be the reason the general public does not desire a 5’9 brown-eyed man in finance. while not as egoistic as he was in his younger years, his enthusiasm for extra credit was well recorded.

former teammates.  while he never went pro, nick’s played basketball for as long as he’s been alive and was a volunteer coach at a couple of summer camps in his must-join-every-extracurricular-ever-or-perish days. whether you knew him as the point guard of your dreams or the gatorade purist of your nightmares, nick was sure to make games interesting.

gym sibs.  they stay hungry, they devour, put in the work, put in the hours, et cetera.

former coworkers/clients/employers.  nick’s had a host of less-than-dignified jobs with less-than-humane pay, including but not limited to arcade janitor, junior assistant dishwasher at a fast food joint, and human directional.

current coworkers/clients/employers.  being a real estate agent isn’t much more dignified when you get to the cold calling, door-slamming phase, but at least nick gets to do it in a fancy suit! and maybe you want to do things in a fancy suit too. or own a beautiful home in the suburbs with so much fluorescent lighting you’ll never think of going to the hospital again.

flings.  nick commits to everything except for relationships. go figure. he’s never lied about what he wants out of a night or two, but he has driven off way more than two dates by insulting their interior decorating skills during pillow talk.

assorted headcanons.  has a southern twang to his voice that gets exponentially stronger on the rare occasion he experiences an emotion aside from pride. says that he bikes everywhere for health reasons but has actually been banned from several buses for playing his super hype playlists without headphones. also hates cars because the smell and sight of exhaust pipe smoke reminds him of his older brother lolol. doesn’t curse much in general but absolutely refuses to do so in the presence of a lady thanks to mami, even if she has a sailor’s mouth of her own. very physically, if not emotionally, protective; will not hesitate to be someone’s meat shield in any given situation.

[sneakingsuspicionbooks]

Sneaking Suspicion Books (Intro)

About Me:

Hi! I'm Riker (they/them), a former game dev/copywriter/editor/costumer with moderate-to-severe ME/CFS (among myriad other conditions) in their early 40's and located on the US eastern seaboard. I have 2 cats (Kilgharrah and R2D2), 22 houseplants, 11 tattoos, and spend most of my time either stuck on bed rest or writing fanfic.

Where To Find Me:

Main/Star Trek blog (which I follow from): @bamfspock

The Expanse side blog: @downbadfordraper

NMCU Daredevil side blog: @a-really-good-lawyer

Discord: bamfspock

AO3: bamfspock

IG: sneaking.suspicion.books

About The Blog:

This blog is mostly reblogs for now, though I'll add the occasional thing about my own attempts at binding, and will hopefully, eventually, add binds I've done myself. I'll also be posting about the fic I write, which could be anything from sharing excerpts or promos to notes about the process to expressing my (frequent) frustrations, and maybe the occassional fic rec. Cat pics may also make an appearance.

Tags Guide (for my own reference really):

how to: tutorials, instructions, etc

resources: websites, databases, links, etc

typesetting: (what it says on the tin)

typography: (what it says on the tin)

supplies: lists, suggestions, sources, etc

tools: digital or material (software, websites, punches, folders, etc)

techniques: casing in, tipping in, backing, foiling, etc

elements: gilding, art, etc

process: posts showing the process used for a bind

shelf candy: stuff that just looks real cool

the cover up: cover designs that inspire me

the setup: cool shelf arrangements or displays

extras: boxes, bookmarks, map inserts, etc

riker.binds: related to my own binding attempts

riker.writes: fanfic writing shenanigans

riker.talks: random posts I make that don't fit elsewhere

*pfp is an edit of a photo of one of the eyes on my half-sleeve (tattoo)

[calliopeservices2]

Perfectionner son Copywriting avec le Principe de l’Assemblage d’Eugène Schwartz

Le succès en marketing et en vente ne consiste pas à créer des désirs chez le consommateur, mais à canaliser les désirs préexistants !

Vous avez du mal à capter l’attention de vos lecteurs et à les convertir en clients ? Imaginez transformer chaque mot en une clé qui ouvre les portes des désirs les plus profonds de votre audience. Eugène Schwartz, légendaire copywriter américain (1945-1995), a révélé un secret puissant : le Principe de l’Assemblage. Cette technique révolutionnaire repose sur une vérité simple mais percutante :…

[shamebats]

I feel like a lot of artists would benefit from knowing that AIs are getting better and better at programming too and no, it won't replace programmers either.

My partner is literally a machine learning engineer and he'll be the first to tell you that chat bots & text-to-image models are only a threat to your job if they can 1-1 mimic what you do, they're never going to replace artists, writers or programmers but an artist could ask it for advice on which technique to use for a piece or for concept images and a programmer could use an AI-based tool to generate sections of code (my partner himself used one such tool to do his boring corporate work faster, leaving him with more time for jacking off and working on fun personal projects).

My partner will still read real books from real writers and when we want art to decorate our apartment we buy it from an artist, his fascination with machine generated writing is purely of a "whoa look what it can do" nature and of course the fact that it can land him jobs easily due to the hype but he's fully aware that isn't not a replacement for real, human-crafted art.

He uses chatbots for looking up things that are already on the internet and that's pretty much the full extend of its use for him in daily life outside of work. Machine learning algorithms are very fascinating from a technological perspective but they aren't magic and they're not replacing skilled professionals any more than Google did when it first got popular.

Anyone has been able to access free images too look at and texts to read on regular search engines for a while now — has that replaced visual artists and writers?

TL;DR: if you don't do boring, simple, repetitive, low quality corporate design or copywriting (the jobs most artists loathe to do), you'll be fine, just like programmers who can do more than google and copy paste code will be fine.

[youroriginalcontent]

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As we live in the digital era, the content is the king. Whether you have a small business or a big corporation, providing quality and "engaging" content is crucial to capture and retain your customers. In addition, generating interesting and useful content would be a big undertaking, especially if you can't find just the right time, talent, or resources to do it. Then comes the role of the Content Writing Agency in Delhi, where its services are required. Collaboration with a skilled agency provides access to all opportunities for your content to transform your business targets. The following article will unveil what stands behind the choice of the best Content Writing agency in Delhi, which can be the right option for the success of your business.

1. Expertise and Experience

Among the crucial reasons is their knowledge and rich experience in the given sector. A professional organization should have a constellation of writers and editors with the requisite comprehension of the major market sectors and niches. These experts embrace new technologies for content creation and keep abreast of the latest trends and innovations to ensure that the content is always engaging, unconventional, and fresh.

The Content Writing Agency in Delhi will also have an established practice of consistently producing superior writing material for people of various business backgrounds. They will clearly explain how the content writing service effectively generates measurable results through the proofs they will provide.

2. Time and Cost Efficiency

Building high-quality content can be quite expensive and time-consuming unless you are committed to outsourcing, i.e., employing a third party and managing an in-house team. Hiring a Content Writing Agency in Delhi to outsource the content creation process can save you much of the time and money you would otherwise spend, freeing up those resources for other business areas.

The professional firm must have a strong structure and tools and techniques to ensure your content is delivered on time and within budget. This team will collaborate with you to define your particular demands and aims and then develop a content plan that harmonizes with your business objectives.

3. Diverse Range of Services

The finest Content Writing Agency in Delhi will feature many service options to attain your content goals. Whether it is website copy, blog posts, social media content, or email marketing, they’ll have the know-how to create engaging content across several platforms and formats.

Some of the services that a top-notch agency may offer include:

Digital Marketing Content Writing

Best Website Content Writing Services

Affordable Article Writing Services

Copywriting Services

Social Media Content Writing

Conclusion

Hiring the best Content Writing Agency in Delhi will help companies stay on top of their content game as they try to break into new markets and win over customers. Collaborating with Your Original Content involves the use of professional services, knowledge, and different types of services that they offer. Being a leading content writing service provider in India, we have shown results that are pure and good content that attracts the audience and helps to get good results.

[llatimeria]

There's a well-known business, Dharma Trading Co., that sells fabric art supplies for a bunch of different techniques and has been around since 1969 (nice) so I kind of recognize it as the go-to resource for tie-dye stuff bc it's where my mom got all of her tie-dye stuff when I was a kid. Anyways they must have a millenial on copywriting duty and it's really funny