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digitalxonixblogs · 1 month ago

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How AI Enhances Competitive Intelligence in Business Research

In today’s highly competitive business world keeping ahead of the competitors is essential to succeed. Businesses must constantly collect and analyze huge amounts of information in order to make informed decisions. This is the point where Artificial Intelligence (AI) plays its role to transform the way we think about the competitive intelligence of businesses and streamlining research. Photon Insights is a leader in this area, offering AI-driven solutions that allow businesses to make use of data efficiently and get a competitive edge.

Understanding Competitive Intelligence

Competent intelligence (CI) is the gathering and analysis of information regarding competitors markets, trends in the market, and changes in the industry. This process assists companies in understanding their market landscape and spot opportunities and reduce risk. Effective CI leads to better strategic planning, more effective marketing strategies, as well as improved development of products.

The Role of AI in Competitive Intelligence

AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:

1. Automated Data Collect: AI is able to efficiently collect data from many sources, such as news articles, social media financial reports, market research. Automating data collection helps to reduce time and ensures that companies are able to access the most current data.

2. Advanced Data Analysis AI algorithms are able to analyze huge amounts of data efficiently and precisely. Through the identification of pattern and trend, AI helps businesses gain greater understanding of their competition’s strategies and market trends.

3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.

4. Predictive Analytics: Through studying the past information, AI can forecast future trends and the potential actions of competitors. This information helps businesses take proactive actions, which can improve their position as strategic players.

5. “Natural language processing (NLP) — AI-driven NLP tools are able to analyze textual data gathered from various sources and extract valuable information from reviews, customer feedback and social media discussions. This helps businesses discern consumer opinions and competitor positioning.

Challenges in Traditional Competitive Intelligence

Although traditional CI methods have advantages, they are often faced with important problems:

1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.

2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.

3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.

4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.

Photon Insights: Improving Competitive Intelligence through AI

Photon Insights is revolutionizing competitive intelligence with its revolutionary AI solutions. The platform was designed to solve the problems of traditional CI and enhance capabilities for research. This is how Photon Insights is different:

1. Comprehensive Data Aggregation

Photon Insights aggregates data from many sources, such as reports on the industry as well as websites of competitors, Social media sites, as well as news articles. This method of analysis assures that businesses are able to access a variety of information, making it easier to make informed making decisions.

2. Powerful Analytics Tools

The platform comes with advanced analytics, which allows users to analyze large quantities of data quickly. Through AI algorithmic processes, Photon Insights identifies trends patterns, patterns, and correlations, providing useful insights that can be used to guide strategic decisions.

3. User-Friendly Interface

Photon Insights features an intuitive interface that eases the process for data-driven analysis. The user-friendly design allows professionals of different backgrounds to utilize the platform in a way that encourages more widespread adoption across companies.

4. Real-Time Alerts and Monitoring

The platform offers continuous monitoring of competitor activity and market developments. Users can create alerts to monitor specific occasions, so that they are informed of important developments that could affect their business plan.

5. Customizable Reporting

Photon Insights allows users to produce reports that are customizable that are tailored to meet their requirements. This allows organizations to concentrate only on those metrics that are important most to their objectives, while facilitating better communication with their stakeholders.

Applications of AI-Driven Competitive Intelligence

The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:

1. Market Analysis

Businesses employ AI tools to study market trends and to identify new opportunities. Through understanding the dynamics of markets businesses can plan their strategies to take advantage of growth areas.

2. Competitor Benchmarking

AI improves benchmarking of competitors by providing information about the strengths and weaknesses of competitors. Businesses can analyze their performance against competitors and pinpoint areas of improvement.

3. Product Development

By studying competitor offerings as well as consumer feedback, AI tools can inform the development of products. This can help businesses develop products that satisfy market requirements and beat the competition.

4. Marketing Strategy

AI-driven insight can guide marketing strategies by identifying the target audience segments, assessing effectiveness of messages and analyzing competitors’ campaigns. This helps ensure that marketing strategies are driven by data and optimized to achieve success.

The Future of AI in Competitive Intelligence

While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future

1. Increased Personalization

AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.

2. Enhanced Collaboration

AI tools will help facilitate collaboration between teams, by offering users with access to shared data and information. This type of collaboration can drive the development of new ideas and enhance the strategic alignment of organizations.

3. Greater Emphasis on Ethical AI

As the reliance on AI expands, organizations have to consider ethical considerations, and ensure transparency and fairness in their data-related practices. This approach will increase trust among all stakeholders and increase the credibility of the efforts to develop competitive intelligence.

4. Integration with Other Technologies

AI is expected to be more interspersed with other technologies like machine learning and large data analytics. This integration will provide stronger tools to improve competitive intelligence, providing greater insights and better decision-making.

Conclusion

AI is transforming the field of competitive intelligence research, giving businesses the tools needed to compete in an increasingly market that is competitive. Through the automation of data collection, increasing analysis, and delivering real-time information, AI empowers businesses to make strategic and informed decision-making.

Photon Insights stands at the leading edge of this revolution offering innovative AI-driven solutions to improve the competitive intelligence of businesses and speed up research. As businesses adopt AI technology, they will increase efficiency, understanding and competitive advantage and will ensure their position in a constantly changing market. The future of AI-driven competitive intelligence is promising which is why AI is the best way to harness its potential

#Competitive Intelligence #Business Resesrch #Business Analysis #Photon Insights #Free Ai Tool

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photon-insights · 2 months ago

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How AI Enhances Competitive Intelligence in Business Research

Understanding Competitive Intelligence

The Role of AI in Competitive Intelligence

AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:

3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.

5. “Natural language processing (NLP) - AI-driven NLP tools are able to analyze textual data gathered from various sources and extract valuable information from reviews, customer feedback and social media discussions. This helps businesses discern consumer opinions and competitor positioning.

Challenges in Traditional Competitive Intelligence

Although traditional CI methods have advantages, they are often faced with important problems:

1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.

2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.

3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.

4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.

Photon Insights: Improving Competitive Intelligence through AI

1. Comprehensive Data Aggregation

2. Powerful Analytics Tools

3. User-Friendly Interface

4. Real-Time Alerts and Monitoring

5. Customizable Reporting

Applications of AI-Driven Competitive Intelligence

The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:

1. Market Analysis

2. Competitor Benchmarking

3. Product Development

4. Marketing Strategy

The Future of AI in Competitive Intelligence

While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future

1. Increased Personalization

AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.

2. Enhanced Collaboration

3. Greater Emphasis on Ethical AI

4. Integration with Other Technologies

Conclusion

#Competitive Intelligence #Business Resesrch #Free Ai Tool #Photon Insights #Business Analysis

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jamespotter7860 · 2 months ago

Text

How AI Enhances Competitive Intelligence in Business Research

Understanding Competitive Intelligence

The Role of AI in Competitive Intelligence

AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:

3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.

5. Natural language processing (NLP) AI-driven NLP tools are able to analyze textual data gathered from various sources and extract valuable information from reviews, customer feedback and social media discussions. This helps businesses discern consumer opinions and competitor positioning.

Challenges in Traditional Competitive Intelligence

Although traditional CI methods have advantages, they are often faced with important problems:

1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.

2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.

3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.

4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.

Photon Insights: Improving Competitive Intelligence through AI

1. Comprehensive Data Aggregation

2. Powerful Analytics Tools

3. User-Friendly Interface

4. Real-Time Alerts and Monitoring

5. Customizable Reporting

Applications of AI-Driven Competitive Intelligence

The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:

1. Market Analysis

2. Competitor Benchmarking

3. Product Development

4. Marketing Strategy

The Future of AI in Competitive Intelligence

While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future

1. Increased Personalization

AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.

2. Enhanced Collaboration

3. Greater Emphasis on Ethical AI

4. Integration with Other Technologies

Conclusion

#AI tools #competitive intelligence #Business research #AI technology #photon insights

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peterbordes · 3 months ago

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Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

#ai #artificial intelligence #competitive intelligence #enterprise software

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researchers-me · 3 months ago

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What Tools Are Best for Competitive Analysis in Abu Dhabi?

Explore the top tools for competitive analysis in Abu Dhabi. This guide highlights the best software and resources to help you monitor competitors, analyze market trends, and gain a competitive edge in the Abu Dhabi business landscape.

#ompetitor Analysis #Competitive Market Analysis #Competitive Research #Market Competitive Analysis #Business Competitor Analysis #Competitive Intelligence #Competitive Analysis Tools

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cognitionsolution · 4 months ago

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Struggling Sales Reps Diagnosis & Cure: A Guide for Sales Leaders

When Your Sales Stars Dim: Rekindling Performance in Your Top Reps with this Guide for Sales Leaders

Even the brightest stars sometimes lose their shine. In the high-pressure world of sales, even your most experienced and talented reps can hit a slump. Numbers that were once consistently impressive might suddenly start lagging behind targets. This can be a frustrating and concerning time for both sales reps and sales leaders.

But before panic sets in, there’s good news!**

There are proactive steps you can take to diagnose the problem, reignite your reps’ sales prowess, and get them back on track to exceeding expectations. This guide for Sales Leaders will equip them with a strategic roadmap to navigate this situation.

We’ll explore how to uncover the root cause of the performance dip, realign strategies and goals, and build a supportive sales culture that empowers your team to thrive. So, take a deep breath, and let’s get those sales stars shining bright again in this guide for Sales Leaders!

Here’s a roadmap to navigate this situation:

1. Uncover the Root Cause:

Individualized Inquiry: Schedule one-on-one meetings with your underperforming reps. Foster open and honest conversations to delve into the specific challenges they’re facing. Are they encountering stiffer competition with aggressive pricing or innovative offerings? Has there been a shift in customer needs or buying behavior that their sales pitch isn’t addressing? Are there internal roadblocks hindering their progress, such as lack of access to crucial product information or slow lead generation from the marketing team?

Data-Driven Analysis: Don’t rely solely on anecdotes. Analyze sales data for your top performers. Look for trends in their performance. Are they struggling to close deals at a particular stage of the sales funnel, perhaps facing difficulties during presentations or failing to navigate objections effectively? Are specific products or territories underperforming, indicating a potential mismatch between product offerings and market needs? Identifying patterns in sales data can help pinpoint areas where targeted improvement efforts can yield the most significant impact.

2. Realign Strategies and Goals:

Market Pulse and Customer Evolution: The business landscape is dynamic. Have there been recent changes in the market or customer needs that your sales strategy might not be reflecting? Discuss this with your team and consider adjustments to your sales pitch, product positioning, or target audience. Perhaps a new value proposition is needed to resonate with customers, or a shift in focus towards specific customer segments with higher buying potential.

Attainable Goals and Collaborative Goal Setting: Ensure your sales goals are still realistic and achievable in the current market climate. Economic downturns, industry disruptions, or even overly ambitious targets that were set during a period of market boom could be hindering performance. Collaborate with your sales team to establish revised goals that are both challenging and attainable. This fosters a sense of ownership and motivates reps to achieve those goals.

3. Do You Know the Talents of Each Seller?

You cannot inherently know the talents of each seller unless you have access to a database or CRM system that stores such information. However, there are ways to identify and assess the talents of your salespeople:

Self-Assessment:

Skills Inventories: Provide salespeople with skills inventories to identify their strengths and weaknesses. These inventories might contain a list of relevant sales skills with rating scales for self-evaluation.

Managerial Evaluation:

Performance Reviews: During performance reviews, analyze past sales data and customer interactions to identify a salesperson’s strengths and areas for improvement.

Observation and Coaching: Sales managers can observe salespeople during interactions with customers or role-playing exercises. This allows them to assess communication skills, product knowledge, objection handling techniques, and other relevant talents.

Customer Feedback:

Customer Satisfaction Surveys:��Include questions in customer satisfaction surveys that gauge their experience with the salesperson. This feedback can reveal a salesperson’s strengths in areas like communication, product knowledge, and customer service.

Sales Data Analysis:

Metrics and Performance Indicators: Analyze sales data to identify trends and patterns. Look at metrics like conversion rates, average deal size, and time spent in different stages of the sales funnel. This data can reveal which salespeople excel at specific stages of the sales process, such as lead generation, qualification, presentation, or closing.

Skills-Based Assessments:

Situational Judgment Tests: These tests present salespeople with hypothetical sales scenarios and ask them to choose the most appropriate course of action. This can reveal their problem-solving skills, decision-making abilities, and understanding of sales best practices.

By utilizing a combination of these methods, you can gain a well-rounded understanding of your salespeople’s talents. This knowledge empowers you to:

Assign leads strategically: Match leads to salespeople based on their strengths and target customer segments.

Develop targeted training programs: Provide personalized coaching and training opportunities to help salespeople improve their weaker skills and refine their strengths.

Motivate and Recognize Achievements: Acknowledge and celebrate individual talents to create a positive and motivating sales environment.

Remember, a talented sales team is a valuable asset. By actively identifying and nurturing the talents of your salespeople, you can empower them to achieve their full potential and drive sales growth for your business.

4. Upskilling and Process Optimization:

Sharpening the Sales Saw: Even the best reps can benefit from ongoing professional development. Identify specific skill gaps through performance analysis and provide targeted training or coaching sessions. Perhaps they need to hone their negotiation tactics to secure better deals, improve their objection handling techniques to overcome customer resistance, or refine their cold calling skills to generate more qualified leads.

Streamlining the Sales Machine: Review your sales process for any inefficiencies or bottlenecks. Are there unnecessary steps that could be streamlined to free up valuable time for your reps to focus on more strategic tasks? Consider utilizing technology or automation tools to automate repetitive tasks like data entry or proposal generation. This empowers your reps to dedicate their energy towards building relationships and closing deals.

5. Building a Supportive Sales Culture:

Sales Enablement Arsenal: Equip your team with the resources they need to succeed. Provide them with updated product information, competitive intelligence reports, and effective sales collateral. Make sure they have access to the latest sales tools and technology, such as Customer Relationship Management (CRM) software for efficient lead management and data analysis, or sales presentation tools to create impactful presentations.

Collaboration is King: Encourage collaboration and knowledge sharing among your sales reps. Create a culture where reps can learn from each other’s successes and challenges. Organize peer-to-peer coaching sessions or internal knowledge-sharing workshops. This fosters a sense of community, boosts morale, and allows reps to learn valuable best practices from their colleagues.

Motivation and Recognition Engine: Maintain a positive and motivating sales environment. Celebrate wins, both big and small, to keep your team energized and acknowledge their accomplishments. Implement a recognition program to highlight the achievements of your top performers. This reinforces desired behaviors and motivates the entire team to strive for excellence.

6. Addressing External Factors:

Market Conditions and Competitive Landscape: While you can’t control external factors, you can adapt your strategies to navigate them. Are you facing unforeseen market challenges like economic downturns or industry disruptions that have tightened customer budgets? Has there been a surge in competition from new players offering aggressive pricing or innovative features? Analyze your competitive landscape and identify areas where you can differentiate your offerings. Consider value-added services, superior customer support, or building stronger customer relationships to stand out from the crowd.

Lead Generation Powerhouse: Is your sales team receiving a steady stream of qualified leads? If lead quality or quantity is lacking, it might be time to revisit your marketing strategies or explore lead generation partnerships. Collaborate with your marketing team to ensure lead nurturing efforts are effective, and consider targeted advertising campaigns to generate leads that are a good fit for your ideal customer profile.

Conclusion

Even the best salespeople face slumps. But before hitting the panic button, take a data-driven approach to diagnose the root cause and reignite their sales prowess. Cognition’s guide for Sales Leaders offered a roadmap to navigate this situation:

Uncover the Root Cause: Identify challenges through one-on-one meetings and data analysis to pinpoint areas needing improvement.

Realign Strategies: Adapt to market shifts and customer evolution by reevaluating goals and sales strategies.

Upskilling and Process Optimization: Provide targeted training and streamline processes to empower reps.

Supportive Sales Culture: Foster collaboration, recognition, and equip reps with the resources they need to succeed.

Address External Factors: Adapt to market conditions and ensure a steady stream of qualified leads.

By following these steps mentioned in this guide for Sales Leaders, you can embark on a collaborative journey with your top sales reps to identify the root cause of their performance dip and implement.

Cognition Can Help!

Don’t navigate these challenges alone. Cognition offers a comprehensive suite of analytic-driven marketing and sales solutions. From sales enablement tools to lead generation strategies, we can empower your sales team and reignite their performance.

Contact Cognition today to schedule a consultation and discover how our data-driven approach can help your top performers achieve their full potential. Don’t let a temporary dip become a long-term slump. Let Cognition help you get back on the path to sales success!

#competitive intelligence #analytic-driven marketing and sales solutions #marketing strategies #Analyze your competitive landscape

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bungeetech · 7 months ago

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Buy vs. Build: Price Optimization Solution

Discover the debate between buying and building price optimization solutions in the retail industry! Should you invest in ready-made solutions or build your own? Explore the pros and cons in our latest blog post. Click the link to learn more: Read more

#price optimization #retail analytics #retail automation market #grocery #retail #price optimization software #business strategy #retail trends #buyvsbuild #retail industry #market analysis #competitive intelligence #bungee tech #price optimization solutions

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competitiveintelligence · 1 year ago

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Competitive intelligence involves the systematic collection and analysis of information about competitors, customers, and the market environment. In the context of social media, it extends to monitoring and understanding the online activities and strategies of competitors.

#Competitive intelligence #competitive intelligence meaning

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magistralconsulting1 · 1 year ago

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A brief introduction to our Procurement and Supply Chain Services!!

#procurement #supply chain management #supplychainsolutions #outsourcing services #competitive intelligence #artificial intelligence #magistral consulting

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healthcaretechnologynews · 1 year ago

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GRG Health Competitive Intelligence (CI) Perspectives and Opinions, October 2022

The development:

In October 2022, Dostarlimab met its primary endpoint of Objective Response Rate (ORR) in a head-to-head trial against Pembrolizumab (KEYTRUDA, Merck) in NSCLC (vide PERLA trial – a global, randomized, double-blind phase II trial of 243 patients).

Write to us at [email protected] Learn how GRG Health is helping clients gather more in-depth market-level information on such topics.

Opening thoughts:

Dostarlimab – an asset that GlaxoSmithKline (GSK) obtained by acquiring Tesaro, is proving dependable in sundry trials.

This is probably a blessing since the GSK – Tesaro transaction has had more than its fair share of headlines….and the price tag (USD5.1 billion) was not even at the top of that list!

However, a lot more must be done by GSK to ensure smooth sailing.

Thankfully, Dostarlimab -gxly injection (TSR-042, brand name JEMPERLI) is a key asset that has always remained in the spotlight, mostly for the right reasons.

Asset Outline:

Profile – Dostarlimab-gxly injection (TSR-042, brand name JEMPERLI) is a humanized monoclonal antibody (IgG4 isotype) PD-1 inhibitor that targets the mismatch repair deficiency mutation (dMMR). Dostarlimab is particularly interesting since the dMMR mutation occurs in multiple indications (including breast, endometrial, uterine, prostate, rectal). Besides, dMMR tumors may also develop Microsatellite Instability (or MSI)

Potential – Dostarlimab’s potential is believed to be high; the asset was a healthy influencer (besides the oral PARP inhibitor Niraparib (brand name Zejula) and the TIM-3 mAb Cobolimab) that drove GSK to acquire Tesaro.

Performance – Since 2021, Dostarlimab is approved across the EU and the United States for recurrent or primary advanced dMMR endometrial cancer that has progressed on or following prior therapy with a Platinum-containing regimen. The initial approval was granted based on preliminary results vide GARNET trial or NCT02715284 since indication – specific therapies were unavailable for patients.

Asset Spotlight:

Past achievement – Dostarlimab was in further trials when it took centerstage (worldwide) in July/August 2022

o Claim to fame – Dostarlimab took centerstage because of its celebrated, outstanding results (100% remission of disease) in a subgroup of patients who had dMMR rectal cancer (all either Stage II or III disease)

o Claim specs – The study conducted at Memorial Sloan Kettering Cancer Center (MSKCC), New York (United States), intravenously dosed these patients with Dostarlimab every three weeks for a duration of six months

Relevance – Since the current SOC for rectal cancer is neoadjuvant Chemoradiotherapy (CRT) followed by Surgery and adjuvant chemotherapy, the celebration for Dostarlimab’s performance is understandable.

Recent achievement – In October 2022, Dostarlimab announced a landmark in NSCLC.

o Claim to fame – Dostarlimab met its primary endpoint (ORR) in NSCLC (vide Open label, Double blind PERLA trial)

o Claim specs – The study put Dostralimab head-to-head against Pembrolizumab (KEYTRUDA, Merck)

Relevance – Since Dostarlimab went head-to-head against KEYTRUDA which is widely regarded as a top intervention, evaluating Dostarlimab’s performance in detail is likely to establish its standing as one more promising option and/or a challenger.

Next steps – Hopefully, future data will show not just ORR but survival benefit too. This would help to clarify the extent of Dostarlimab’s advantage in a key indication vis-à-vis an established gamechanger (KEYTRUDA).

This is going to be relevant since ORR alone might not be accurately reflecting survival advantage.

The CI angle:

What generates interest –

o PERLA: GSK already has Zejula (which competes with the better – established LYNPARAZA, Astra Zeneca) in pharmacies. Now, with Dostarlimab meeting its primary endpoint in PERLA and progressing further in the COSTAR Lung trial - comprising patients with advanced NSCLC who progressed in spite of prior anti-PD-L1 therapy and chemotherapy, GSK’s future as an oncology player looks promising, currently.

What generates anxiety –

o dMMR Rectal cancer:

Trial span: The widely lauded rectal cancer study was constrained by the (low) number of patients and a single trial institution.

Durability of response: Evidence of durable response can emerge after these patients are followed for at least three years to assess (the absence of) recurrence.

Price point (and affordability): Given the trial results (and the cost of Tesaro’s acquisition), Dostarlimab is likely to be available at a steep price

Ø Reportedly, the nine doses of Dostarlimab that are required over a six-month period cost USD99,000 (INR 77 lakh). Such a price tag will adversely affect uptake, especially in the third world where future disease burden is likely to surpass the first world

Ø Further, third world markets are likely to be characterized by late diagnosis (poor prognosis), low per capita income, and poor penetration of insurance

o NSCLC:

The PERLA study included first-line patients (N = 243) with metastatic nonsquamous NSCLC and no known sensitizing EGFR, ALK or receptor tyrosine kinase-1 mutation, BRAF V600E mutation, or other genomic mutation for which an approved targeted therapy is available. How this affects Dostarlimab’s promise remains to be seen especially since the phase 2 PERLA study is not likely to enable any drug applications. Further, development plans for Dostarlimab in frontline NSCLC remain unclear

o Self-sufficiency:

Tesaro reportedly developed Zejula by licensing Astra Zeneca’s technology platform! This is not unusual in the industry but how it will affect Dostarlimab, GSK’s oncology outlook, and GSK’s tech-specific self-sufficiency remains to be seen

Closing Opinion:

The Tesaro portfolio is proving useful for GSK, representing promise in the medium term. However, all assets report a subset-specific disease focus besides lacking synergies with established interventions.

GRG Health’s CI engagements have also revealed that there is a lack of adequate awareness and engagement even for proven assets like ZEJULA. This is concerning.

Further, GSK seems to lack a coherent strategy ever since the loss of its Respiratory assets – it would be worrying if an erstwhile, established leader in respiratory diseases relies more on M&A than either organic evolution or balanced development for the way forward.

The collective effect of such concerns is probably reflected in the consistently low share price of GSK.

In view of the above and the potential crowding of the PD-1/L1 space, GSK should aggressively focus on generating robust, broad-based data across indications to firmly establish its portfolio in oncology at the earliest.

Visit our website now: https://www.grgonline.com/

#Dostarlimab #healthcare #Competitive Intelligence

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digitalxonixblogs · 1 month ago

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How AI Enhances Competitive Intelligence in Business Researc

Understanding Competitive Intelligence

The Role of AI in Competitive Intelligence

AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:

3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.

Challenges in Traditional Competitive Intelligence

Although traditional CI methods have advantages, they are often faced with important problems:

1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.

2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.

3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.

4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.

Photon Insights: Improving Competitive Intelligence through AI

1. Comprehensive Data Aggregation

2. Powerful Analytics Tools

3. User-Friendly Interface

4. Real-Time Alerts and Monitoring

5. Customizable Reporting

Applications of AI-Driven Competitive Intelligence

The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:

1. Market Analysis

2. Competitor Benchmarking

3. Product Development

4. Marketing Strategy

The Future of AI in Competitive Intelligence

While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future

1. Increased Personalization

AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.

2. Enhanced Collaboration

3. Greater Emphasis on Ethical AI

4. Integration with Other Technologies

Conclusion

#Competitive Intelligence #Business Resesrch #Free Ai Tool #Photon Insights #Business Analysis

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madhukumarc · 1 year ago

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Why is it important for marketers to research the competition?

Well, let me tell you, conducting thorough research on your competition is an absolute must for any marketer to always stay ahead, and drive desired outcomes for business.

In today's highly competitive business landscape, staying ahead of the game means having a deep understanding of what your competitors are up to, and taking action to lead the market.

Let's dig deeper to provide you with more information.

“If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you” – HubSpot

Need for Marketers to Research the Competition:

Here are the top 7 reasons why researching the competition is important for marketers:

1. Identify Market Trends and Opportunities:

By analyzing your competitors' strategies, you can gain valuable insights into emerging market trends and identify untapped opportunities.

This knowledge can help you adapt your own marketing efforts and stay ahead of the curve.

2. Benchmark against Industry Standards:

Researching the competition allows you to benchmark your own performance against industry standards.

By understanding how your competitors are positioning themselves, what messaging they use, and the tactics they employ, you can identify areas where you may be falling behind or excelling.

3. Gain insights into Target Audience:

Understanding your competitors' target audience can help you refine and target your own marketing efforts effectively.

By analyzing their customer base, you can identify gaps in the market or potential segments that are being underserved.

4. Learn from their Successes and Failures:

By studying your competitors' past campaigns, you can learn from their successes and failures.

This allows you to avoid making the same mistakes they did and capitalize on strategies that have proven to be effective.

“Don’t let pride stop you from assimilating winning strategies. Studying the competition will also be key for the next thing a marketer does each day” – The DailyZoo Newsletter

5. Stay on Top of Industry Trends:

Monitoring your competition helps you stay informed about the latest industry trends, innovations, and technologies.

This knowledge is invaluable for keeping your marketing strategies up to date and ensuring that your brand remains relevant and competitive.

6. Differentiate Brand or Business:

Understanding what sets your competition apart can help you differentiate your own brand.

By identifying gaps in the market or areas where your competitors are lacking, you can position yourself as a unique offering and highlight your strengths.

7. Stay Ahead of New Entrants:

Researching the competition allows you to keep an eye on new entrants in the market.

By monitoring their activities, you can proactively respond to any potential threats they may pose and adjust your strategies accordingly.

From the above, you also gain an additional advantage in understanding your target audience's behavior, preferred communication channels, and how they spend their time.

This insight allows you to tailor your marketing strategies to better connect with them, and generate optimum results [leads, sales, or ROI].

“Competitor analysis can help you understand what your competitors are doing well, so you can replicate their successful strategies or even find ways to do it better” – Level343

Top 5 Marketing Challenges:

Image Source - 2023 State of B2B Digital Marketing Report by Wpromote

In conclusion, researching the competition is not just important, it's essential for marketers to ensure business sustainability.

It provides valuable insights into market trends, helps benchmark performance, identifies target audience segments, allows for learning from competitors' successes and failures, keeps you informed about industry trends, aids in brand differentiation, and helps stay ahead of new entrants.

So, don't underestimate the power of researching your competition – it could be the key to gaining a competitive edge in your industry.

Here's related information that you may also find helpful – Is digital marketing worth it?

#marketers #research competition #digital marketing #competitive intelligence

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