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revainternational · 1 year ago

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Revamp Your Projects with MasterEmaco N 907 and MasterTop 1231: Revitalizing Dubai’s Construction Landscape

In the bustling heart of Dubai, construction and renovation projects are constantly transforming the skyline. To ensure these projects stand the test of time, the choice of construction materials is paramount. Revamp International, a renowned provider of construction solutions, offers a range of services, including the application of MasterEmaco N 907 and MasterTop 1231. Let’s delve into the dynamic world of these innovative materials that are redefining construction and renovation in Dubai.

MasterEmaco N 907: A Revolution in Reprofiling Mortar

Dubai’s climate and the high standards of construction require durable and reliable materials. MasterEmaco N 907 is a two-component acrylic polymer modified blow hole filler and reprofiling mortar that is gaining prominence for its exceptional performance. This innovative product can be applied up to 10 mm and serves as the perfect skim coat before applying protective coatings.

With MasterEmaco N 907, you are assured of a shrinkage-compensated mortar that resists cracking even in thin sections. The formulation comprises a harmonious blend of Portland cements, carefully selected aggregates, and a liquid acrylic within a convenient plastic container. The pre-packaged components only require on-site mixing, resulting in a creamy, easily applicable mortar.

MasterEmaco N 907 is a game-changer in construction. Its versatility and ease of use make it an ideal choice for a wide range of applications, from filling blow holes to reprofiling surfaces. The use of active voice in the construction process ensures a more straightforward and efficient application, saving valuable time and resources.

MasterTop 1231: Epoxy Excellence for Concrete Floors

Concrete floors are a staple in many construction projects in Dubai, and to ensure their longevity, protection is essential. MasterTop 1231 is a multi-component, self-smoothing, solvent-free, decorative epoxy overlay system that is purpose-built to provide continuous protection for concrete floors.

This remarkable product is designed for thicknesses ranging from 2.0 to 4.0 mm, with the flexibility to adapt to greater thicknesses, making it an excellent choice for a variety of projects. The final result is a dense, colorful, and glossy surface that not only provides protection but also adds an aesthetic dimension to the concrete.

The active voice in the description of the product’s features emphasizes its adaptability and performance, offering a concrete solution for all your construction needs.

Revamp International’s Commitment to Dubai

In the bustling construction and renovation industry of Dubai, Revamp International is dedicated to providing top-notch materials. And services that meet the highest standards of quality. Their portfolio, which includes MasterEmaco N 907 and MasterTop 1231, reflects their commitment to excellence.

These advanced materials are not just names but symbols of durability, performance, and innovation. Their active use in construction and renovation projects across Dubai ensures that projects not only meet their completion deadlines. But also exceed quality expectations.

Revamp International’s professional approach to serving Dubai’s construction industry means that. They offer not only exceptional products but also expert guidance and support. Whether you are working on a high-rise project, a commercial space. Or a residential renovation, Revamp International has the solutions you need to succeed.

The Future of Construction in Dubai

Dubai is a city that never sleeps, and its construction industry never rests. With a skyline that constantly evolves, the need for innovative and reliable construction materials is ever-present. MasterEmaco N 907 and MasterTop 1231, offered by Revamp International. Are key players in shaping the future of construction in Dubai.

In a city that sets benchmarks for excellence. It’s no surprise that Revamp International’s use of these materials in active voice underscores. Their commitment to meeting and exceeding industry standards. As Dubai continues to grow and evolve. So too does the construction industry, and with it, the materials that define it.

Conclusion

Dubai’s construction landscape is dynamic and demanding, and to thrive in this environment. The choice of construction materials is of paramount importance. Revamp International, a leading provider of construction solutions. Brings MasterEmaco N 907 and MasterTop 1231 to the forefront of construction and renovation projects.

These materials, with their active application, are revolutionizing the construction industry by offering reliability, durability, and versatility. In a city where excellence is the standard. Revamp International stands out by providing materials and services that are second to none.

With MasterEmaco N 907 and MasterTop 1231, Dubai’s future construction projects have a strong foundation. Ensuring that they not only meet expectations but exceed them. As Dubai’s skyline continues to evolve, these innovative materials will play a pivotal role in shaping the city’s architectural landscape.

#performance flooring

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witchyystudies-blog · 5 years ago

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Dwelling And dealing From the United Arab Emirates

Receiving toward the end of my vocation, I might been waiting for some pleasure in my daily life For a long time. My job Along with the Australian Authorities experienced improved following successive restructures to a occupation wherein I was not intrigued, not educated, educated or experienced. Confident, I coped with the operate, but I felt like a fish out of water. I desperately necessary a completely new way as I sat looking forward to a promised redundancy package deal.

When my spouse returned from a vacation to the Middle East and recommended I submit an application for a occupation from the UAE, I thought she was joking. She wasn't. In days I used to be hunting the web for career vacancies and found there have been hundreds. In just a thirty day period or two I had a work supply to work to be a Instructor in the School of Company at Al Ain Women's Higher education, certainly one of 13 Bigger Colleges of Technological know-how.

Obtaining by no means lived abroad right before, it was a huge final decision to go somewhere which has a vastly distinctive lifestyle, far from our youngsters and grandson. We determined that we might take the challenge and when it didn't workout, we could normally appear house.

Our Arrival

We arrived at Dubai Intercontinental Airport at some ungodly hour after a 14 hour excursion from Melbourne, Australia. We had been instructed that we necessary to pick up our Short term Visas from an immigration desk, but when we observed the desk, the personnel was elusive, our first clue that almost everything will not run too in the UAE because it does in Australia. Inside an hour or so, we had passed through Customs, gathered our baggage and visas and left the airport with an exceedingly likeable, very well-dressed and perfectly-spoken Indian gentleman named Vijay. Vijay was a driver utilized with the Al Ain Colleges and we found out before long that he was the person who made issues take place For brand new staff... Mr Deal with It.

Immediately after signing my contract, I used to be handed two envelopes. 1 contained a sum of money to deal with our remain in a hotel for six days, one other experienced a cheque for 30,000 Dirhams for setup expenditures. We had no idea what a Dirham was actually well worth, nonetheless it appeared like a lot of money... and I hadn't accomplished every day's operate nonetheless.

Settling-In

We discovered Al Ain a pleasant oasis with two-lane carriageways divided by iron fences and date palm trees. It had been shockingly eco-friendly for a spot in the course of the desert, but all over the place we went, we noticed the municipality had taken excellent pride in supplying an attractive city with an outstanding method of roadways and infrastructure. It was Significantly nicer than our city in Australia and h2o was obviously plentiful.

Very apparent to us was the difference in gown Among the many populous who had been largely Indian, Pakistani, Afghani, Asians, and Arabs. Caucasians like us had been fairly scarce (about 3,000 amongst four hundred,000 population). We could inform wherever individuals have been from by their costume, if not their look. Even the Arabs have distinctive gown; readers from close by Oman have headdress that distinguishes them from the community Emiratis, but each use identical kandora (a lengthy white, dress-like robe).

Everybody we fulfilled was helpful, In spite of Recurrent language boundaries. There was no graffiti and litter was scarce. Properties ranged from ostentatious to crumbling brick box abodes for very low paid labour. Our accommodation in a huge housing complex was palatial by Australian benchmarks; 4 bedrooms and also a maid's room, 5 toilets, superior ceilings, along with a two car or truck garage. We couldn't feel that two persons were being to become accommodated in these kinds of massive accommodation.

The HCT's orientation for our 14 new workers was prolonged and in depth, the top orientation system I had ever skilled. In September I began educating with lessons in human means subjects for closing yr learners and computing and common small business for very first calendar year students.

The Worries of Teaching

For the very first handful of months I wondered irrespective of whether I had created the appropriate determination. I'd 140 learners in class teams of 20 aged amongst 19 and twenty five. Their English ranged from Practically incapable to satisfactory and many could not build a simple sentence. They had been apparently unaccustomed to study rather than pretty determined to understand. Lifestyle at higher education was an escape from their households.

My girls wore regular garb... black abeyas from neck to foot and black headdress. Many had only their eyes visible. Their names have been not just prolonged, but primarily new to me. I'd fantastic issues pronouncing some names and remembering who was who whenever they all seemed related; brown eyes, brown pores and skin and black garments. After I settled in, I started to understand that they have been a very immature ton in contrast with Australian teenagers. Lots of experienced never ever been into a shop; most had never ever spoken to males exterior their people; their familiarity with the whole world was quite slim fitting tightly in the strict bounds of their Islamic faith, culture and area in everyday life. That they had generally enjoyable, humorous dispositions, which was a lifesaver as I quickly developed an outstanding rapport with Many of them who in some methods jogged my memory of my own daughter now so far away.

This Odd fellow from Australia which has a funny accent who spoke speedy and infrequently utilized Australianisms quickly equipped in to his new surrounds and manufactured mates Along with the locals.

When operate was a considerable challenge wanting to inspire them, produce education and learning inside of a meaningful and comprehensible way, it had been also satisfying to are aware that sooner or later, what I had assisted them study, could be of worth to them and would, Maybe, assist the United Arab Emirates.

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Earning Friends

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The trends best part of The entire adventure was The brand new close friends we designed with expats from Canada, England, Scotland, Ireland, the US, Jordan, Egypt, France, Turkey as well as Australia. With the expense of living so inexpensive, we dined out regularly and celebrated every birthday, nationwide working day, and sometimes dined out simply to share a food, a glass of wine and many superior company.

For the duration of our summer holidays we managed to travel around Europe, to Canada, Hong Kong and several other Center Japanese nations outdoors the UAE. We put in each week at Cyprus. Amongst our explanations for going to your UAE was to travel. We certainly did that and it was much cheaper than doing it from Down Underneath.

Making Income

While my salary was about the same as I gained in Australia, there is not any income tax. In reality There exists rarely any tax at all, Whilst should you dine in a resort now, you fork out ten% services demand and 6% tourism tax. You will discover expenses for motorcar registration, driver's licences etc, but all have been much, less expensive than I might have compensated in Australia. Petrol was Filth affordable as was food stuff and Pretty much everything else, so we lived like kings and deprived ourselves of practically nothing, knowing this desire would inevitably stop.

Though we hadn't long gone to your UAE to earn cash, my spouse failed to operate and we did our perfect to invest it on journey, a brand new motor vehicle and living comfortably, we left with a great deal of funds, some new furnishings and tailor-created garments and so on. We did quite very well out of the UAE.

Conclusion

When you live in an isolated spot like Australia, it is straightforward to become Australia-centric and maybe a tiny bit arrogant. Going to other areas broadens your outlook and is particularly the working experience of the life span that every Australian really should just take. It's got a humbling outcome whenever you see nations that do not have drunks stumbling in regards to the streets, no graffiti, no petty theft, no Road brawls, and cleanse, very well-dressed individuals with satisfaction, not like A lot of Australia. Conversely, a couple of nations we visited reminded us how incredibly Blessed we've been to have the ability to get on a jet and return to Australia.

Robin Henry is surely an educator, human resources specialist and World wide web marketer who writes content about a variety of subjects. He originates from Alice Springs in Central Australia where by he operates an Internet promoting and consulting company.

#fashion #trends #latest

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severepeanutperfection · 3 years ago

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Oilfield Chemicals Market Players to Reset their Production Strategies Post 2029 in an Effort to Compensate for Heavy Loss Incurred Due to COVID-19 Outbreak | Albemarle Corporation, Baker Hughes, a GE Company LLC, BASF SE, Halliburton Co.

A recent market study published by FMI “Oilfield Chemicals Market: Global Industry Analysis 2014-2018 & Forecast 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historic as well as current growth parameters of the oilfield chemicals market, the growth prospects of the market can be obtained with maximum precision.

Chapter 01 – Executive Summary

The report commences with the executive summary of the oilfield chemicals market, which includes a summary of the key findings and key statistics of the market. It also includes the market value (US$ million) estimates of the leading segments of the oilfield chemicals market.

Chapter 02 – Market Overview

Readers can find the detailed taxonomy and the definition of the oilfield chemicals market in this chapter, which will help them understand the basic information about the oilfield chemicals market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the oilfield chemicals market report.

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Chapter 03 – Key Market Trends

The report provides key market trends that are expected to impact the market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market development or product innovations.

Chapter 04 – Global Oilfield Chemicals Market Demand (in Value or Size in US$ Mn) Analysis 2014-2018 and Forecast, 2019-2029

This section explains the global market value analysis and forecast for the oilfield chemicals market between the forecast periods of 2014-2029. This chapter includes the detailed analysis of the historical oilfield chemicals market, along with an opportunity analysis of its futures. Readers can also find the absolute opportunity for the current year (2018 – 2019), and an incremental opportunity for the forecast period (2019 – 2029).

Chapter 05 – Global Oilfield Chemicals Market Pricing Analysis

This section highlights the average prices of oilfield chemicals by product type in different regions across the globe. The pricing benchmark for manufacturer-level pricing and distributor-level pricing is analysed in this section.

Chapter 06 – Global Oilfield Chemicals Market Demand (Consumption in KT) Analysis 2013-2017 and Forecast, 2018-2028

This section explain the global market volume analysis and forecast for the oilfield chemicals market between the forecast periods of 2019-2029.

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Chapter 07 – Market Background

This chapter explains the key macro-economic factors that are expected to influence the growth of the oilfield chemicals market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the oilfield chemicals market. This chapter also highlights the key dynamics of the oilfield chemicals market, which include the drivers, restraints, and trends. Moreover, readers will understand the key trends followed by the leading manufacturers in the oilfield chemicals market.

Chapter 08 – Global Oilfield Chemicals Market Analysis 2013 – 2017 & Forecast 2019 – 2029, By Product Type

Based on product type, the oilfield chemicals market is classified into different chemicals, inhibitors (scale inhibitors, corrosion inhibitors, and paraffin inhibitors), lubricants, de-emulsifiers, viscosfiers, gas well foamers, biocides, H2S scavengers, and others. In this chapter, readers can find information about the key trends and developments in the oilfield chemicals market and market attractiveness analysis based on the product type.

Chapter 09 – Global Oilfield Chemicals Market Analysis 2013 – 2017 & Forecast, 2019 – 2029, By Application

This chapter provides details about the oilfield chemicals market on the basis of its applications, and has been classified into drilling & completion, cementing chemicals, stimulation chemicals, oil production chemicals, and enhanced oil recovery chemicals. In this chapter, readers can understand the market attractiveness analysis based on application.

Chapter 10 – Global Oilfield Chemicals Market Analysis 2014 – 2018 & Forecast, 2019 – 2029, By Region

This chapter explains how the oilfield chemicals market will grow across various geographic regions such as North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa (MEA).

Chapter 11 – North America Oilfield Chemicals Market Analysis 2014 – 2018 & Forecast, 2019 – 2029

This chapter includes a detailed analysis of the growth of the North America oilfield chemicals market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find the regional trends and market growth based on the end users and countries in North America.

Chapter 12 – Latin America Oilfield Chemicals Market Analysis 2014 – 2018 & Forecast, 2019 – 2029

Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America oilfield chemicals market. This chapter also includes the growth prospects of the oilfield chemicals market in the leading LATAM countries such as Brazil, Mexico, and the Rest of Latin America.

Chapter 13 – Europe Oilfield Chemicals Market Analysis 2013 – 2017 & Forecast, 2019 – 2029

Important growth prospects of the oilfield chemicals market based on its end users in several countries, such as Norway & Denmark, the UK, Germany, France, Russia, Romania, CIS Countries, and Rest of Europe, are included in this chapter.

Chapter 14 – Asia Pacific Oilfield Chemicals Market Analysis 2013 – 2017 & Forecast, 2019 – 2029

China, India, Indonesia, and Thailand are among the leading countries in the Asia Pacific region, which are among the prime subjects of assessment to obtain the growth prospects of the South Asia oilfield chemicals market in this chapter. Readers can find detailed information about the growth parameters of the South Asia Oilfield Chemicals market during the period 2018-2028.

Chapter 16 – MEA Oilfield Chemicals Market Analysis 2013 – 2017 & Forecast, 2019 – 2029

This chapter provides information about how the oilfield chemicals market will grow in the major countries in the MEA region, such as Libya & Algeria, Egypt, GCC, Turkey, Nigeria, and the Rest of MEA, during the forecast period 2019 – 2029.

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Chapter 17 – Market Structure Analysis

In this chapter, readers can find a detailed information about the tier analysis and market concentration of the key players in the oilfield chemicals market, along with their market presence analysis by region and product portfolio.

Chapter 18 – Competition Analysis

In this chapter, readers can find a comprehensive list of all the leading stakeholders in the oilfield chemicals market, along with detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Albemarle Corporation, Akzo Nobel N.V., Baker Hughes, a GE Company LLC, BASF SE, Flotek Industries, Inc., Halliburton Co., Schlumberger Limited, Solvay SA, Clariant AG, DowDuPont Inc., Chevron Phillips Chemical Company LLC, Ashland Inc., GEO Drilling Fluids, Inc., and Innospec Incorporated, among others.

Chapter 19 – Assumptions and Acronyms

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the oilfield chemicals report.

Chapter 20 – Research Methodology

This chapter helps readers understand the research methodology followed to obtain the various conclusions as well as important qualitative and quantitative information about the oilfield chemicals market.

Explore Wide-ranging Coverage of Various Reports

Amines Market FMI’s analysis gives an insight into key market trends, strategies, regional players and various segments on the basis of form, type, application and region.

Firearm Lubricants Market Find insights into global market scenario and segmentation on the basis of ingredients, application, source and region.

Specialty Silica Market FMI’s report highlights parent market trends and strategies in the market with segments and dynamics through the forecast period (2019-2029).

About FMI

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

Contact

Mr. Abhishek Budholiya Unit No: AU-01-H Gold Tower (AU), Plot No: JLT-PH1-I3A, Jumeirah Lakes Towers, Dubai, United Arab Emirates MARKET ACCESS DMCC Initiative For Sales Enquiries: [email protected] For Media Enquiries: [email protected] Website: https://www.futuremarketinsights.com

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bluerozzawesome · 4 years ago

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14 WAYS TO LOVE YOUR JOB AGAIN

We fall in – and out – of adoration with our positions constantly. In spite of the fact that we once in a while think of it that way.

Recall the butterflies of excitement you had on your first day? You cherished those week after week staff meetings, worshiped your training, and couldn't wait to talk with new colleagues on quick rests.

It was the point at which the special first night time frame ended that things changed. You began thinking "Truly, this once more?" when you woke up. Little irritations transformed into huge ones, and you began getting espresso at an alternate chance to evade Dave in Accounting.

Before you hand in your renunciation letter, pause for a minute to understand that quitting isn't your solitary choice. It's impractical to consistently cherish your work, yet you can adore working at it, and you can cherish various parts of it.

Here are 14 different ways to cherish your work once more and reproduce that sparkle you felt on your first day.

1. Determine whether you need to find employment elsewhere or your chief

You might not have any desire to find employment elsewhere, you may simply need to leave your chief. One examination tracked down that 50% of workers found employment elsewhere "to move away from their administrator to improve their general life sooner or later in their vocation."

In the event that you find yourself in the present situation, yet at the same time truly appreciate the company you work for, you might need to entertain the choice of switching offices. Give yourself opportunities to work with different groups and check whether it's your supervisor or it's the work you don't care for before you hand in your abdication.

Little changes can have a huge effect in helping you love your work again.

2. Discover some new information

On the off chance that you have been doing similar undertakings for as long as 5 years, it is entirely conceivable you are just exhausted and uninspired. Challenge yourself by learning something new and exciting.

Offer to assist an alternate office. Volunteer to take on new responsibilities. Go on a course to propel your abilities. Attend proficient improvement seminars. Whatever you do, ensure it is interesting to you. It will help you take a gander at your job in another light.

Fatigue won't ever help you love your work, however being excited about something new will.

3. Request what you need

Instead of waiting for your exit interview to specify every one of the things you wish you had been offered – request them! Your administrator is presumably not a mind peruser, and they can't give you what they didn't have any acquaintance with you were interested in.

Stand up against your objectives and put forth your defense for change so you can cherish your work again. Request to be placed responsible for an undertaking. Discussion about your fantasy job. On the off chance that you are looking for an adaptable timetable or compensation increase, request that as well. Have these discussions first instead of assuming your lone choice is to quit.

4. Set new objectives

Objectives are the benchmarks you survey your profession movement against. Without them, we regularly feel aimless and unmotivated.

In the event that you find that you are at present working without clear objectives, it's an ideal opportunity to change that. Objectives help you drive your vocation forward. They can be the specific change you need to adore your work.

5. Switch up your workspace

You work in your space for a normal of 40 hours every week. Working in a climate that never outwardly changes can get dull and can possibly make anybody a little insane.

On the off chance that you haven't changed your current circumstance in years, it's no big surprise you don't adore your work any longer. We should switch things up. Move the furniture around, bring in certain plants, switch up the divider craftsmanship. A little visual change can bring excitement back into your day.

6. Change what you can handle

Be positive at whatever point conceivable. This doesn't mean you need to mortar a grin all over each snapshot of the day. However, don't allow little dissatisfactions to cover over all the positive qualities in your work.

Instead, do things like thanking individuals when they help you. Perceive difficult work achieved by your associates. Get into a more positive mindset by listing one amazing thing that happens each day, regardless of how little. Decline to give collaborators' control over your feelings.

Need to cherish your work? Start by cultivating a positive attitude when working.

7. Understand the effect you have on everyone around you

Instead of focusing in your nearby group, think about the more extensive effect your work has. Make it a stride further and center around the positive impact it has on others.

In an investigation of hospital cleaners, the individuals who considered their to be as helping patients had a superior involvement with the hospital and felt a more prominent fulfillment in their jobs. Expand your viewpoint, appreciate your own value, and afterward love your work again.

8. Quit complaining and change your point of view

On the off chance that you are going to give yourself an attitude change, ensure you quit being important for the Complain Club.

Tell the remainder of the club individuals that they are not, at this point welcome to have negative work discussions with you. In the event that you should talk about work, just discussion about positive things. Just assistance associates with business related issues that are task-based, instead of enthusiastic inter-private matters.

It is difficult to cherish your work on the off chance that you, and everyone around you, continue to complain about how dreadful it is.

9. Get away

Burnout is a genuine article, and it will infiltrate each part of your life except if you focus and take breaks when you need them.

Utilize your excursion or require an individual day. In the event that you don't have the opportunity for either, even a Saturday morning at your favorite coffeehouse can work. Totally disengage and give yourself an opportunity to think about something other than work. Unwind constantly.

You can never adore your work in the event that you are twisted to breaking point each day.

10. Exploit every one of your benefits

Is it accurate to say that you are taking benefit of the medical advantages your company offers? Do you at any point understand what they offer?

Remuneration is something other than your compensation, it is every one of the advantages and benefits that accompany it. Connect with your HR group to find out what is accessible to you. Exploit those little-known benefits, and your work will begin to appear as though an additional asset contributing to your general life objectives.

Furthermore it's hard not to cherish your work when you know what else it affords you.

11. Start a side hustle

Side tasks are the ideal opportunity to acquire and grow your abilities.

You may find that what you realize upgrades your present job and takes you toward a path that, beforehand, would have been inaccessible to you. Or then again you may find that your side task develops into your next profession.

By keeping you occupied and tested, side undertakings can benefit you and your company. They can even assistance you love your work more.

12. Representative to accomplish a greater amount of what you love

None of us loves 100% of the errands we do consistently. In the event that you have the opportunity to designate, you ought to. Particularly in the event that it permits different representatives to develop and grow their abilities.

However, delegate capably! Don't simply toss your disliked assignments on others, ensure there is inherent worth in your decision.

13. Dress with satisfaction

Similarly as in your first seven day stretch of work, dress to intrigue.

Various ongoing examinations propose that dressing up for work raises your certainty level, influences how others see you, and can support your capacity to focus. Another examination shows that easygoing dressers sweat the little stuff more than those dressed all the more formally, and influences how they see their work.

Realize that what you wear matters. It can really help you love your work again.

14. Have a discussion with an associate you don't know quite well

There are individuals grinding away we know incredibly well, and afterward there are individuals we know almost nothing about. Change that.

Make an espresso date with a colleague you interact with frequently yet don't actually have a clue. Or then again contact a supervisor in a division you need or work in. Venture to have a virtual lunch with a colleague while they eat in another piece of the world. Mean to leave these discussions knowing more than that they love beautiful socks.

The point is to become more acquainted with another person. No one can tell what you will find. These discussions may help you love your work in another manner. Tags:

Staffing solutions for tech companies; IT staffing company Dubai; Hire front end developer in Dubai; Full stack developer Dubai

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orbemnews · 4 years ago

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WeWork Agrees to a SPAC Deal to Go Public: Live Business Updates Here’s what you need to know: WeWork is merging with BowX Acquisition, a special purpose acquisition company, in a deal that will take the company public.Credit…Kate Munsch/Reuters After a failed initial public offering and the near implosion of its business in 2019, WeWork said Friday that it had agreed to a deal that would take the beleaguered co-working company onto the stock market. Instead of a traditional I.P.O., WeWork is merging with BowX Acquisition, a special purpose acquisition company, in a type of deal that has become hugely popular in recent months. WeWork leases office space and then effectively sublets it to its members. Its heady expansion was fueled by big investments from SoftBank, the Japanese conglomerate that became WeWork’s largest shareholder and rescued the company in 2019 just as it was about to run out of cash. WeWork said the deal with BowX gives it an equity value of $7.9 billion, far less than the $40 billion value that investors placed on the company in 2019. WeWork will receive $1.3 billion in cash from the deal, including $800 million from Insight Partners, Starwood Capital Group, BlackRock and other investors. The pandemic emptied WeWork’s offices, and has raised questions about the level of demand for its office space after many people have gotten used to working from home. The company said Friday that memberships fell to 476,000 last year, from 619,000 in 2019. WeWork says it has improved its cost structure. “WeWork has spent the past year transforming the business and refocusing its core, while simultaneously managing and innovating through a historic downturn,” Sandeep Mathrani, WeWork’s chief executive, said in a statement Friday. A company presentation released Friday said WeWork had a net loss of $3.8 billion last year, more or less the same as in 2019. The 2020 loss included a $1.4 billion impairment charge. Last year, WeWork’s operations consumed $857 million of cash, more than the $448 million they used up in 2019. The path to a deal was cleared last month when Adam Neumann, a co-founder of WeWork, and SoftBank settled a legal dispute. WeWork had called off its I.P.O. in 2019 after investors balked at its losses and criticized its governance practices. SoftBank has been eager to take WeWork public via a special purpose acquisition company, or SPAC, a route to Wall Street that has become increasingly popular in recent months. As of Wednesday, 295 SPACs had gone public in 2021, raising $93 billion and breaking last year’s record in a matter of months. Elon Musk in 2019. The National Labor Relations Board ruled that a tweet with the phrase “why pay union dues & give up stock options for nothing?” was an unlawful attempt to coerce employees.Credit…Jefferson Siegel for The New York Times The National Labor Relations Board on Thursday upheld a 2019 ruling that Tesla had illegally fired a worker involved in union organizing and that the company’s chief executive, Elon Musk, had illegally threatened workers with the loss of stock options if they unionized. The board ruled that the worker, Richard Ortiz, must be reinstated with back pay, and that Mr. Musk must delete his tweet. The company must also post a notice committing not to violate labor law in the future and announcing that it will undertake the mandated remedies. Mr. Ortiz had been visibly involved in union organizing, including distributing leaflets in the parking lot of the company’s plant in Fremont, Calif., before he was fired in October 2017. The company said it fired him because he had posted screenshots of employees’ profiles in an internal platform to Facebook. An administrative law judge ruled that it was in retaliation for his organizing efforts. The judge also found that the company had illegally issued a warning to another employee for taking the screenshots and sending them to Mr. Ortiz, a ruling that the board upheld on Thursday as well. In May 2018, Mr. Musk posted his tweet, which included the clause, “why pay union dues & give up stock options for nothing?” Both the judge and the board deemed the post an unlawful attempt to coerce employees by threatening their compensation. The board went further than the judge’s earlier ruling on some questions, finding that Tesla’s confidentiality agreement, which it required employees to sign, unlawfully prohibited them from speaking with the media about Tesla without authorization even if the material was public. The ruling on Thursday requires the company to amend its agreement. Tesla did not respond to a request for comment. An NFT collector who goes by the handle @3fmusic placed a last-minute winning bid of 350 ether. A one-of-a-kind digital collectible item created out of a New York Times technology column sold for more than $500,000 in an auction, the first such sale in the history of the newspaper. An image of the column — titled “Buy This Column on the Blockchain!” — was turned into a nonfungible token, or NFT, and sold in a heated auction that brought in more than 30 bids on the NFT marketplace website Foundation. The NFT, a unique bit of digital code that is stored on the Ethereum blockchain and refers to a 14 megabyte graphic of the column hosted on a decentralized file hosting service, cannot be duplicated or counterfeited, making it potentially valuable for collectors. Some NFTs have sold for hundreds of thousands of dollars in recent weeks, with one such sale — a collection of art by the digital artist Beeple — bringing in more than $69 million at auction. Along with the token, the winner of the auction — should they choose to identify themselves — will receive additional perks including a voice message from Michael Barbaro, the host of “The Daily” podcast. All proceeds from the auction will be donated to the Neediest Cases Fund, a Times-affiliated charity. The winner of the auction, an NFT collector who goes by the handle @3fmusic, placed a last-minute winning bid of 350 ether, a digital currency, which translates to roughly $560,000 at Wednesday’s exchange rates. A link on the user’s profile led to the website of a Dubai-based music studio. @3fmusic could not be reached as of Wednesday afternoon. The user appeared to be an avid collector of NFT artwork. In addition to the Times token, their collection on Foundation also includes such works as “The result of 2020,” an image of a sad-looking Kermit the Frog, and “Mushy’s Midafternoon Nap,” an image of a cartoon toadstool sitting on a log. A GameStop store in New York. The retailer’s shares have been on a roller coaster this week after a disappointing earnings report.Credit…Nick Zieminski/Reuters Stocks rose on Friday with 10-year bond yields amid a bout of optimism in markets about the economic recovery. On Thursday, President Biden said he wanted the United States to administer 200 million vaccines by his 100th day in office, a target the country is already on track to meet. The Federal Reserve vice chair, Richard Clarida, pushed back on concerns that the government’s spending plans would fuel higher sustained inflation. In a victory for financial institutions, the central bank said that pandemic-era rules that restricted share buybacks and dividend payouts by banks would end midway through 2021 for most firms. On the economic front, gross domestic product data for the fourth quarter was also revised slightly higher on Thursday. The Stoxx 600 Europe rose 0.6 percent, set for a fourth consecutive week of gains. Economic data The S&P 500 index was set to open 0.3 percent higher before the latest report on personal income and spending from the Department of Commerce. The yield on 10-year Treasury notes rose 4 basis points, or 0.04 percentage point, to 1.67 percent. Retail sales in Britain rose 2.1 percent in February, rebounding from a slump of 8.2 percent the month before, when the country entered a third national lockdown. A survey of German business expectations rose to the highest level in nearly three years. Oil Oil prices rose with futures of Brent crude, the global benchmark, climbing 1.7 percent to $63 a barrel. A container ship is still blocking the Suez Canal, an important trade route for oil and other products. Some shipping companies are starting to divert ships away from the blockage. Stocks GameStop shares rose 10 percent in premarket trading after jumping more than 50 percent on Thursday. Shares in the video-game retailer had rebounded from a 34 percent drop on Wednesday after a disappointing earnings report. Shares in Burberry have dropped more than 6 percent in the past two days as the British fashion brand has been caught up in a backlash by Chinese consumers who are accusing American and European companies of “boycotting” cotton from region of Xinjiang. The companies, including Nike and H&M, have published statements expressing concern about forced labor in the region. Burberry has had to give up an online video game partnership and a brand ambassador in China quit. China is a crucial market for Burberry and recently has helped the retailer withstand the drop in sales in Europe and the United States because of the pandemic. Credit…Chris Gash Yields on 10-year Treasury notes have risen sharply in recent weeks, a sign that traders are taking the inflation threat more seriously. And if the trend continues, it would put bond investors on a collision course with the Biden administration, which wants to spend trillions more on infrastructure, education and other programs. The potential confrontation made some market veterans recall the events of the 1990s when yields on Treasury securities lurched higher as the Clinton administration considered plans to increase spending, Nelson D. Schwartz reports for The New York Times. As a result, officials soon turned to deficit reduction as a priority. Ed Yardeni, an independent economist, coined the term bond vigilante in the 1980s to describe investors who sell bonds amid signs of fiscal deficits getting out of hand. “They seem to mount up and form a posse every time inflation is making a comeback,” Mr. Yardeni said. “Clearly, they’re back in the U.S. So while it’s fine for the Fed to argue inflation will be transitory, the bond vigilantes won’t believe it till they see it.” Yet, evidence of inflation remains elusive, and the bond vigilantes remain outliers. Even many economists at financial firms who expect faster growth as a result of the stimulus package are not ready to predict inflation’s return. Even if inflation goes up slightly, the Fed’s target for inflation, set at 2 percent, is appropriate, said Alan S. Blinder, a Princeton economist who was an economic adviser to former President Bill Clinton and a former top Fed official. “Bond traders are an excitable lot and they go to extremes,” he said. “If they are true to form, they will overreact.” Video transcript Back transcript Tech Executives Testify on Disinformation Mark Zuckerberg of Facebook, Sundar Pichai of Google and Jack Dorsey of Twitter testified remotely before Congress on “misinformation and disinformation plaguing online platforms.” “I don’t think anyone wants a world where you can only say things that private companies judge to be true.” “Our mission is to organize the world’s information, and make it universally accessible and useful.” “We believe in free debate and conversation to find the truth. At the same time, we must balance that with our desire for our service not to be used to sow confusion, division or destruction.” “There are two faces to each of your platforms. Facebook has family and friends, neighborhood, but it is right next to the one where there is a white nationalist rally every day. YouTube is a place where people share quirky videos, but down the street, anti-vaxxers Covid deniers, QAnon supporters and Flat Earthers are sharing videos.” “You’ve failed to meaningfully change after your platform has played a role in fomenting insurrection, and abetting the spread of the virus and trampling American civil liberties. And while it may be true that some bad actors will shout ‘fire’ in the crowded theater by promoting harmful content, your platforms are handing them a megaphone to be heard in every theater across the country and the world. Your business model itself has become the problem.” “How is it possible for you not to at least admit that Facebook played a central role or a leading role in facilitating the recruitment, planning and execution of the attack on the Capitol?” “Chairman, my point is that I think that the responsibility here lies with the people who took the actions to break the law, and take and do the insurrection and secondarily, also the people who spread that content, including the president, but others as well.” “Your platform bears some responsibility for disseminating disinformation related to the election and the ‘Stop the Steal’ movement that led to the attack on the Capitol. Just a yes or no answer.” “Congressman, it’s a complex question. We —” “OK, we’ll move on. Mr Dorsey.” “Yes, but you also have to take into consideration a broader ecosystem. It’s not just the technology platforms we use.” “We’re all aware of big tech’s ever-increasing censorship of conservative voices and their commitment to serve the radical progressive agenda by influencing a generation of children — removing, shutting down or canceling any news, books and even now, toys, that aren’t considered woke.” “First of all, do you recognize that there is a real concern, that there’s an anti-conservative bias on Twitter’s behalf? And would you recognize that this has to stop if this is going to be, Twitter is going to be viewed by both sides as a place where everybody is going to get a fair treatment?” “We don’t write policy according to any particular political leaning. If we find any of it, we route it out.” Mark Zuckerberg of Facebook, Sundar Pichai of Google and Jack Dorsey of Twitter testified remotely before Congress on “misinformation and disinformation plaguing online platforms.”CreditCredit…Via Reuters Lawmakers grilled the leaders of Facebook, Google and Twitter on Thursday about the connection between online disinformation and the Jan. 6 riot at the Capitol. Here’s what you need to know. Jack Dorsey, Twitter’s chief executive, said that the site played a role in the storming of the Capitol, in what appeared to be the first public acknowledgment by a top social media executive of the influence of the platforms on the riot. When a Democratic lawmaker asked the executives to answer with a “yes” or a “no” whether the platforms bore some responsibility for the misinformation that had contributed to the riot, Mr. Dorsey said “yes.” Neither Mark Zuckerberg of Facebook nor Sundar Pichai of Google would answer the question directly. As lawmakers on Thursday threatened to strip the liability protection encoded in Section 230 of the Communications Decency Act, the chieftains of the biggest social networks couldn’t agree on how to fix the act, or if it even needs fixing. Mr. Zuckerberg urged Congress to take on “thoughtful reform” of Section 230. He said the law needed to be updated for the modern age. Mr. Pichai said while regulation has a role to play in “addressing harm and improving accountability,” he cautioned that recent proposals to change Section 230 would have unintended consequences. Democratic lawmakers accused the chief executives of making money by allowing disinformation to run rampant online, reflecting their mounting frustration about the spread of extremism, conspiracy theories and falsehoods online in the aftermath of the riot at the Capitol. Republican lawmakers came into the hearing steaming about the Capitol riot, but their animus was focused on the decisions by the platforms to ban right-wing figures, including former President Donald J. Trump, for inciting violence. The decisions to ban Mr. Trump, many of his associates and other conservatives, they said, amounted to liberal bias and censorship. Source link Orbem News #Agrees #Business #deal #Live #public #SPAC #Updates #WeWork

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dailykhaleej · 5 years ago

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OPEC+ meeting to be delayed on new Saudi, Russia rift

The Opec headquarters in Vienna. The OPEC+ meeting to attempt to finish the oil value warfare is unlikely to go forward on Monday as beforehand anticipated, as Riyadh and Moscow commerce barbs about who’s to blame for the collapse in oil costs. Picture Credit score: Bloomberg

Dubai: The OPEC+ meeting to attempt to finish the oil value warfare is unlikely to go forward on Monday as beforehand anticipated, as Riyadh and Moscow commerce barbs about who’s to blame for the collapse in oil costs.

The OPEC+ alliance wants extra time for negotiations, a delegate acquainted with th matter stated, noting the meeting should occur a number of days later.

Saudi Arabia made a pointed diplomatic assault on Russian President Vladimir Putin, opening a contemporary rift between the world’s two largest oil exporters and jeopardizing a deal to reduce manufacturing.

In an announcement early on Saturday, the Saudi Overseas Minister Prince Faisal bin Farhan stated feedback by Putin laying blame on Riyadh for the tip of the OPEC+ pact between the 2 nations in March had been “absolutely devoid of fact.”

The direct criticism of Putin, echoed in an announcement by Vitality Minister Prince Abdulaziz bin Salman, threatens a new settlement to stabilize an oil market that’s been thrown into chaos by the worldwide struggle towards coronavirus. President Donald Trump had devoted hours of phone diplomacy final week to brokering a truce within the month-long value warfare between Moscow and Riyadh.

OPEC+ initially aimed to meet by way of videoconference on Monday, however the digital gathering is now doubtless to be delayed a number of days to enable for extra time for negotiations, a delegate acquainted with the matter stated.

The prospect of a new deal spurred a 50% restoration in benchmark oil costs final week as merchants noticed some aid from the catastrophic oversupply attributable to a lockdown of the world’s largest economies, in a bit to halt the coronavirus pandemic. With billions of individuals pressured to keep at dwelling, demand for gasoline, diesel and jet has collapsed by about as a lot 35 million barrels a day.

“Russia was the one which refused the settlement” in early March, the Saudi overseas ministry stated. “The dominion and 22 different nations had been attempting to to persuade Russia to make additional cuts and prolong the settlement.”

Learn extra: Trump Meets U.S. Oil Leaders After OPEC+ Urges Cuts to Stem Rout

Sponsored by Trump, who’s fretting about the way forward for America’s shale business, momentum for a new settlement had in-built latest days.

Blame Sport

Putin acknowledged the necessity for a deal on Friday, saying Russia was prepared to contribute cuts.

However he additionally put duty for the downward spiral in costs on Saudi Arabia.

“It was the pullout by our companions from Saudi Arabia from the OPEC+ deal, their improve in manufacturing and their announcement that they had been even prepared to give reductions on oil” that contributed to the crash, together with the coronavirus-driven drop in demand, he stated.

“This was apparently linked to efforts by our companions from Saudi Arabia to remove rivals who produce so-called shale oil,” Putin continued. “To try this, the value wants to be beneath $40 a barrel. They usually succeeded in that. However we don’t want that, we by no means set such a aim.”

The truth is, on the time the deal collapsed, Russian officers stated privately they had been searching for to do exactly that: use decrease costs to drive U.S. shale producers from the market and reverse among the losses in market share they’d seen lately.

Because the unique OPEC+ deal fell aside at a March 5 meeting in Vienna, the Saudis have argued Russia determined to stroll away and was first to say nations had been free to pump as a lot as potential.

Prince Abdulaziz, the vitality minister and half-brother of Crown Prince Mohamed bin Salman, made the identical level in his assertion on Saturday.

“The Russian Minister of Vitality was first to declare to the media that each one the collaborating nations are absolved of their commitments,” he stated. “This led to the choice by nations to elevate their manufacturing so as to offset decrease costs and compensate for his or her lack of returns.”

However the finish of OPEC+, first cast in 2016, mirrored lengthy standing tensions between the 2 most necessary members within the 24 nation alliance. Saudi Arabia was shouldering a lot of the burden, producing greater than 2 million barrels a day beneath capability, whereas Russia had made a extra nominal contribution.

The Saudis, who’ve ramped up manufacturing to a document 12 million barrels a day prior to now month and massively discounted the value of their oil, have insisted a new settlement should contain important contributions from all OPEC+ nations and main producers outdoors the coalition, together with the U.S. and Canada.

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safarabbani · 6 years ago

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Why utilize a recruitment agency? The 6 business advantages

So what precisely is the advantage of a recruitment agency to help employ experts? Here are a couple of down to earth benefits:

1. Capacity to recognize ability

The advantage of a recruitment agency is they work with the two managers who are looking for ability, and experts who are on the chase for profession openings. All things considered, they are in a perfect world set to be 'aware of everything' and work as a go between the two gatherings. The learning Recruitment Consultants In Abu Dhabi have about how to abstain from hiring a terrible hopeful can be incredibly profitable; they realize who is searching for work, how skilled they are, and what kind of a pay desires individuals have.

When a business has made an opening and set up job criteria, recruitment agencies can set about finding appropriate individuals for the position. The 'perfect competitor' is frequently the person who isn't effectively searching for another activity yet would be available to one if the correct open door introduced itself. A recruitment expert has solid systems and a reasonable thought of where to discover these people.

Another advantage of utilizing a recruitment agency is their broad learning about individual sections of the occupations showcase and the ability that is accessible specifically areas. They additionally find out about businesses' prerequisites and objectives. This implies they can source capable people who can do the activity.

2. Publicize jobs

In some cases when managers publicize opening, they don't get utilizations of the required gauge. They are searching for an accomplished competitor with specialty aptitudes, however the CVs they get basically don't hit the imprint. Regularly, this is down to poor advertising; the high-bore individuals they need just don't see the advert. Also, in the event that they aren't mindful of the chance, they can't make a difference for the activity.

The advantage of Best Recruitment Agencies In Abu Dhabi not just promote opening - both on the web and on the high road - yet they effectively search out experts who fit the expected set of responsibilities. Recruitment advisors may set up direct contact with skilled people they know, having helped them get another line of work previously, and welcome them to apply for the job. A few experts probably won't be effectively searching for a lifelong change, however your opportunity could simply entice them.

3. Arrange pay rates

As a business, the exact opposite thing you need is to get as far as possible of the recruitment procedure, having distinguished your favored applicant and made an offer of employment, just to find that you are posts separated on pay and advantages. Prior to entering pay exchanges, selection representatives can help you benchmark compensation against different organizations in your industry and can give profitable assets, similar to the Robert Half Salary Guide which gives bits of knowledge on current patterns. Recruitment Agencies In Dubai are likewise effectively setting gifted applicants and arranging pay rates engaged with the hiring procedure. They can consult for the two gatherings and concur a commonly worthy compensation bundle. On the off chance that the two gatherings know about different expectations and desires from the start, it guarantees there is a sensible prospect of taking care of business.

4. Meeting competitors

While talking with competitors, the advantage of utilizing a recruitment agency is they can direct meetings for a business' sake, which can set aside time and cash. A recruitment specialist initially gives a hopeful screening - possibly via telephone - to start the way toward narrowing down the candidates. They can gain proficiency with somewhat more about the people on the waitlist, and dispose of any unacceptable matches from the procedure. The recruitment agency can likewise lead foundation keeping an eye on competitors welcome to talk with, which means the business' HR division doesn't need to. With regards to the last round of meetings, a recruitment agency can exhort on what inquiries to pose.

5. Convey interval experts

Utilizing a Manpower Consultancy In Dubai gives organizations the advantage of expanding or diminishing their worker levels as required. They can recognize experts for full-time, lasting jobs, yet in addition people reasonable for break employments. It might be that crisis spread is required for a missing representative, who has gone off sick or left at short notice. Or then again a business might be worried about an absence of limit with regards to another task or activity that is getting in progress. Selection representatives have hopefuls on who are happy to gotten down to business, which means there is no time squandered getting these experts up to speed.

6. Offer industry understanding

Another advantage of a recruitment agency is they go through throughout the day, consistently, attempting to give staffing answers for associations over a scope of industry divisions, for example, fund and bookkeeping, monetary administrations, between time the board, innovation and office organization. All things considered, they have critical mastery and occupations showcase knowledge, globally, broadly, and locally, which bosses can take advantage of as they plan their recruitment technique. Recruitment Consultants In Abu Dhabi comprehend manager needs, applicant desires, and the effects of free market activity on the occupations advertise all in all. This implies they are preferably arranged to enable bosses to settle on taught choices, which positively affect the primary concern.

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shereen1 · 7 months ago

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Unlock Your Business Potential: Why HR Consultancy in Dubai is Essential for Success

In the dynamic and competitive landscape of Dubai, attracting and retaining top talent is crucial for any organization's success. This is where HR consultancy in Dubai comes into play. Partnering with an experienced HR consultant can empower your business to navigate the complexities of human resources management, optimize your workforce, and achieve strategic goals.

Why Choose HR Consultancy in Dubai?

Dubai's booming economy and diverse workforce present unique challenges for HR departments. Here's how an HR consultancy in Dubai can add value:

Compliance and Regulations: Keeping up with ever-evolving labor laws and regulations in Dubai can be a daunting task. HR consultants possess a deep understanding of local regulations, ensuring your organization remains compliant and avoids costly penalties.

Talent Acquisition and Onboarding: Finding the right talent is key. HR consultants have access to robust talent pools and expertise in crafting effective recruitment strategies. They can streamline the onboarding process, ensuring new hires are quickly integrated into your company culture.

Performance Management and Development: Motivated and engaged employees are the backbone of any successful organization. HR consultants can design and implement performance management systems that track employee progress, identify areas for improvement, and create targeted development plans.

Employee Relations and Conflict Resolution: A harmonious work environment fosters productivity and innovation. HR consultants can establish clear communication channels and conflict resolution procedures, minimizing disruptions and fostering a positive employee experience.

Compensation and Benefits: Competitive compensation and benefits packages are essential for attracting and retaining top talent. HR consultants can benchmark your offerings against industry standards and develop a compensation strategy that attracts and motivates your workforce.

HR Policy Development and Implementation: Having clear and well-defined HR policies in place protects both employers and employees. HR consultants can develop and implement comprehensive HR policies aligned with your business objectives and local regulations.

Benefits of Choosing HNI for HR Consultancy in Dubai

HNI, a leading HR consultancy firm in Dubai, offers a comprehensive range of services tailored to meet the specific needs of your organization. We partner with you to:

Develop a Strategic HR Plan: We work closely with your leadership team to understand your business goals and create a customized HR strategy that aligns talent management practices with your overall business objectives.

Optimize Your Workforce: From recruitment and onboarding to performance management and development, we help you build a high-performing and engaged workforce.

Reduce Costs and Risks: Our expertise in HR compliance and best practices can help you minimize administrative burdens, legal risks, and operational costs associated with HR management.

Empower Your HR Team: We provide ongoing support and guidance to your HR team, equipping them with the knowledge and skills to navigate day-to-day challenges and implement effective HR practices.

Investing in HR Consultancy: A Smart Business Decision

HR consultancy in Dubai is not simply an expense; it's a strategic investment. By partnering with HNI, you gain access to a team of experienced HR professionals with a proven track record of success. We will work collaboratively with you to develop and implement HR strategies that drive business growth, improve employee engagement, and empower your organization to achieve its full potential.

Take the first step towards building a thriving workforce. Contact HNI today to discuss your HR consultancy needs in Dubai.

HNI: Your Trusted Partner for HR Success

At HNI, we are passionate about helping businesses in Dubai unlock their potential through effective HR management. Contact us today to schedule a consultation and explore how our HR consultancy services can help your organization achieve its strategic goals.

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thedissertationwritingus-blog · 5 years ago

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Dissertation Writing Help

Paper editors and counselors give thesis composing help to Ph.D. understudies. Exposition composing help helps students recorded as a hard copy a college acknowledged doctoral paper by separating it into littler parts. The hour of ordering the undertaking is significant. It implies the summit of long periods of committed work spent in exploring, gathering information, dissecting it, drawing deductions, and detailing the whole procedure in a pre-characterized group. Understudies regularly face different issues.MBA Dissertation In Dubai

The tussle among exactness and clinging to stipulated guidelines leaves them depleted, leaving them looking for some assistance in putting the bits of the jigsaw baffle together in the correct manner and editing it to flawlessness. Help isn't far away. There are experts who can be relied on to edit, alter, and exhort doctoral understudies. The advantages of enlisting thesis composing help are too thorough to even consider enumerating; get the job done it to state that it includes custom work, on-time consummation, and every single vital amendment. This will clear the understudy's way to progress without their drudging pointlessly.

There are various entanglements that Ph.D. understudies face while on their central goal to accomplishing the pined for doctoral qualification. The major among them is planning and introduction of an insightful paper, likewise called thesis. Indeed, even a tad of exposition composing help can do ponders for their task, changing them into bits of consistent structures that procure brilliant evaluations. This, thusly, implies convenient beginning of their professions at a good level and respectable compensation. Along these lines, the significance of presenting an appropriately arranged, well-looked into, mistake free, and exceptional exposition can't be over underlined.MBA Dissertation In UAE

Doctoral understudies some of the time face leaps in spelling grammatical errors and punctuation, yet more regularly it is in exhibiting the system, information accumulation, and references. It is ideal to leave the errand to experienced experts who are skilled at taking care of it to extraordinary exactness. Paper composing help doesn't imply that the author composes the exposition for the understudy. Or maybe the aide teams up, alters, and encourages as indicated by college acknowledged benchmarks.

The utilization of the correct words for composing the affirmation significantly affects the last report. The composition of the affirmation page in the exposition presents one of the most scholastic difficulties to the creators since through it they need to thank everybody who has played even the minutest of jobs in finishing the undertaking. Appreciation is likewise communicated for being allowed to utilize copyrighted or generally confined material. The creator may likewise devote the work to any individual who has affected them while they were dealing with the task.

This ought to be brief, either toward the finish of the affirmation or on the following page. Administrations for thesis composing help will know about composition the affirmation page and will set up a one-passage paper saying thanks to everyone utilizing exquisite expressions. Leaving equivalent edges on all sides, "Affirmation" must be trailed by the rundown of the significant givers and their commitment. To give the paper the last contacts, the warning panel, the guide, the workforce, staff individuals, companions, and the family ought to be said thanks to in a significant manner.

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courtneytincher · 5 years ago

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Dubai's best luxury hotels for a 'seven-star' stay, from beach butlers to lavish designer spas

Sail-shaped landmark Burl Al Arab was dubbed the world’s first seven-star property. With so many contenders in Dubai’s luxury market, those able to rise to the top set global benchmarks in hospitality. Helipads and grand tourer transfers aren’t enough to stand out – the little details decide things. Cashmere blankets at Bulgari Dubai and Natura Bissé bath products at Mandarin Oriental Jumeira are just some the assets that furnish the rooms that so many wish they could call home. Burj Al Arab Jumeirah Dubai, United Arab Emirates 9Telegraph expert rating Regularly touted as the world’s most luxurious hotel – it's Dubai's only seven-star property – with an eye-catching aesthetic and fleet of Rolls-Royce Phantoms, Burj Al Arab has always delivered on decadence. Seamlessly stretching more than 300ft out into the sea, the sleek outdoor terrace features two pools – including a saltwater one that seems to melt into the horizon – flanked by 32 butler-serviced cabanas and 120 luxurious day sunbeds. The hotel’s interiors, meanwhile, scream opulence with a soaring atrium flanked by golden columns, vibrant colours, lashings of gold leaf and more than 30 different types of marble. Read expert review From £706 per night Check availability Rates provided by Booking.com • An insider guide to Dubai The Bulgari Resort & Residences Dubai Dubai, United Arab Emirates 9Telegraph expert rating Inspired by an upscale Mediterranean village, this private island retreat just off the Dubai coast is the work of renowned Milan-based architectural firm Antonio Citterio Patricia Viel and has been created with the same level of craftsmanship and precision as a Bulgari jewellery piece. Rare raw materials like green onyx from Iran and Mongolian black granite are complemented by displays of heritage Bulgari pieces. Facilities include a serene outdoor pool, beach club with Burj Khalifa views, and a sumptuous spa. A highlight is the is the sleek Il Ristorante by three Michelin-starred chef Niko Romito overlooking the glittering marina. Read expert review From £262 per night Check availability Rates provided by Booking.com • The best spa hotels in Dubai Mandarin Oriental Jumeira, Dubai Dubai, United Arab Emirates 9Telegraph expert rating Mandarin Oriental has outdone itself with its first foray into the UAE, with five stunning pools, a private beach, deluxe spa and impeccable service throughout the hotel. The fitness centre offers beach-based classes and the region’s first Outrace frame. Rooms come with marble bathrooms, rain showers, bronze lampstands and sumptuous orange or teal upholstery popping against a pearl-hued backdrop. Most of them have balconies or terraces, aimed at either the Arabian Gulf or Dubai’s city skyline. Don’t miss acclaimed chef Jose Avillez’s menus at Tasca which feature dishes from his Michelin-starred Portuguese restaurants. Read expert review From £176 per night Check availability Rates provided by Booking.com • The best restaurants in Dubai Jumeirah Al Naseem Dubai, United Arab Emirates 9Telegraph expert rating This fashionable resort offers a fresh interpretation of Arabian style in a luxurious palette of cream and gold, with pale drapes ruffling in the breeze of colonial-style wooden fans and giant potted palms flourishing in corners. Glass walls present a picture-perfect view of Burj Al Arab, and the low-rise resort unfolds beneath it, dotted with azure pools, turquoise parasols and landscaping by Bill Bensley. On arrival, staff present guests with rolls of frosty jasmine-infused flannels and iced tea. A wide range of pools include one concealed within an Ibiza-worthy Summersalt Beach Club. Most impressively, Jumeirah Al Naseem has its own turtle rehabilitation lagoon. Read expert review From £245 per night Check availability Rates provided by Booking.com • The best family-friendly hotels in Dubai Four Seasons Resort Dubai at Jumeirah Beach Dubai, United Arab Emirates 9Telegraph expert rating If first impressions are everything then the bright lobby at this elegant beachfront hotel – filled with freshly cut flowers in Murano crystal vases and a giant two-floor picture window framing views across the manicured lawns to the ocean – certainly leaves a lasting one. The property melds classic Four Seasons style with opulent Middle Eastern touches like gold-leaf ceilings, shimmering mosaics and marble floors. Stylish beach and pool attendants waft by hourly with complimentary refreshments like blueberry muffins, melon bowls and citrus shooters – unless you have pressed the ‘do not disturb’ button by your sun lounger. Read expert review From £169 per night Check availability Rates provided by Booking.com • Where to go shopping in Dubai Waldorf Astoria Dubai Palm Jumeirah Dubai, United Arab Emirates 9Telegraph expert rating Helicopter tours from the hotel’s helipad and water bed recliners in the spa hint at the opulence in this palatial pile, which proudly faces the sail-shaped silhouette of Burj Al Arab across the Arabian Gulf. A clock tower in the reception area adds old-world charm to a glossy grey marble atrium, and Peacock Alley is a catwalk of afternoon teas with a pianist setting the tone. The facilities are beyond expectation with a tennis court, a water sports centre, three temperature-controlled pools and a spa par excellence. All rooms have balconies and almost all have sea views. Bathrooms come with twin sinks and sublime Salvatore Ferragamo toiletries. Read expert review From £117 per night Check availability Rates provided by Booking.com • The best Dubai beach hotels Taj Dubai Dubai, United Arab Emirates 9Telegraph expert rating It may be in the business district, but this bastion of modern luxury is all about pleasure. Little touches reinforce that sense of being looked after; leg cushions to elevate the knees for added comfort on four-poster cabanas are a prime example. Indoors, there's a designer gym and Jiva Spa offering authentic Ayurvedic therapies. More than 3,000 Indian sculptures and artworks adorn rooms, restaurants and public spaces in this glossy skyscraper. Other than the magnificent Maharaja Suite, Taj Dubai's rooms are without balconies but Downtown views and elegant décor with Indian accents compensate for the absence of private outdoor space. Read expert review From £80 per night Check availability Rates provided by Booking.com • The best things to do in Dubai Palazzo Versace Dubai Dubai, United Arab Emirates 8Telegraph expert rating In Dubai, where too much is never enough, this sprawling, blingy, behemoth is gloriously OTT, but top-notch dining and first-rate staff manage to make the whole experience enjoyable. If you’re a fan of the “Medusa Madness” style of Versace Home Collection you’ll be in absolute heaven as you revel in your inner Donatella. If not, you might think you’ve ended up in a posh south Florida condo complex, circa 1987. There’s a large infinity “lagoon” pool that looks out over the Creek and a Versace spa, plus good fine dining options including Enigma which hosts rolling three-month stays for visiting Michelin-starred chefs. Read expert review From £142 per night Check availability Rates provided by Booking.com • The world's most expensive hotel suites Four Seasons Hotel Dubai International Finance Centre Dubai, United Arab Emirates 9Telegraph expert rating Far smaller than the region’s standard five-star hotel receptions, this 106-key conversion is almost 'boutique’ – a rarity in Dubai. Every inch is suitably polished and gilded, and crowd-pulling restaurants and bars have dazzling Dubai skyline views. There’s a glass-sided rooftop pool that garners a lot of likes on Instagram and the spa offers world-class products and treatments: Neom’s warm wax candle massages are superb and the Platinum Hydrafacial rehydrates airplane-dried complexions in 60 minutes. Some therapies can also be enjoyed alongside the rooftop pool. Read expert review From £149 per night Check availability Rates provided by Booking.com • An insider guide to Dubai Armani Hotel Dubai Dubai, United Arab Emirates 9Telegraph expert rating The design is so cohesively Armani, it’s easy to picture yourself at one of Giorgio’s stylish house parties – and that’s the intention. Sculptural flower arrangements inject rare shocks of colour in an otherwise uniformly sable and taupe palette, and with muted lighting it’s easy to get lost in the almost identical maze-like corridors. Armani/Spa, on the third floor, offers elegant domed treatment suites and thermal therapies in the form of a dry-heat laconium, steam room and sauna. Out on the terrace, there’s a pool, bar and sun loungers. Charming Lifestyle Managers take the role of both butler and concierge, and can arrange everything from delivery of irons to massage appointments. Read expert review From £209 per night Check availability Rates provided by Booking.com Contributions by Lara Brunt, Sarah Hedley Hymers, Will Hide and Jenny Johnson

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IIBM ongoing exam answer sheets provided whatsapp 91 9924764558

MARKETING MANAGEMENT IIBM ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: [email protected] WEBSITE: www.casestudyandprojectreports.com

Marketing Management Marketing Management Section A: Objective Type & Short Questions (30 marks)  This section consists of multiple choices & short answer type questions.    Answer all the questions.    Part One carries I mark each & Part II carries 5 marks each. Part One Multiple Choices: 1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers. a. Marketing mix b. Production concept c. Marketing concept d. Relationship marketing 2. It involves individuals who buys products or services for personal use and not for manufacture or resale. a. Environment analysis b. Macro environment c. Micro environment d. Consumer 3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior. a. Consumer behavior b. Culture c. Reference groups d. Primary groups 4. The concept of the product that passes through various changes in its total life known as: a. Product life cycle b. Line stretching c. Consumer adoption d. Product 5. It refers to unique set of brand associations that brand strategist aspires to create or maintain: a. Branding b. Packaging c. Brand identity d. Brand image Examination Paper of Marketing Management 2 IIBM Institute of Business Management 6. It involves a pricing strategy that charges customers different prices for the same product or service. a. Promotional pricing b. Price discrimination c. Non price competition d. None of the above 7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers. a. End customer b. Wholesaler c. Retailing d. Strategic channel alliance 8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods. a. Logistics b. Warehousing c. Transportation d. None of the above 9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as: a. Advertising b. Informative advertising c. Persuasive advertising d. Advertising strategy 10. An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy Part Two: 1. Define Marketing Mix. 2. Discuss the concept of Benchmarking. 3. Write a short note on Target Marketing. 4. What do you understand by Pricing Strategy? END OF SECTION A Section B: Caselets (40 marks) Examination Paper of Marketing Management 3 IIBM Institute of Business Management  This section consists of Caselets.    Answer all the questions.   Each Caselet carries 20 marks.   Detailed information should form the part of your answer (Word limit 150 to 200 words).  Caselet 1 Ask the company top brass what „almost there‟ means. The answer: a premier Indian retail company that has come to be known as a specialty chain of apparel and accessories. With 52 product categories under one roof, Shoppers‟ Stop has a line-up of 350 brands. Set up and headed by former Corona employee, B. S. Nagesh, Shoppers‟ Stop is India‟s answer to Selfridges and Printemps. As it proudly announces, „We don‟t sell, we help you buy.‟ Back in 1991, there was the question of what to retail. Should it be a supermarket or a departmental store? Even an electronics store was considered. Finally, common sense and understanding won out. The safest bet, for the all-male team was to retail men‟s wear. They knew the male psyche and felt that they had discerning taste in men‟s clothing. The concept would be that of a lifestyle store in a luxurious space, which would make for a great shopping experience. The first Shoppers‟ Stop store took shape in Andheri, Mumbai, in October 1991, with an investment of nearly Rs. 20 lakh. The original concept that formed the basis of a successful marketing campaign for seven years is here to stay. And the result is an annual turnover of Rs. 160 crores and five stores, nine years later. Everything went right from the beginning, except for one strange happening. More than 60 per cent of the customers who walked into Shoppers‟ Stop in Mumbai were women. This gave rise to ideas. Soon, the store set up its women‟s section. Later, it expanded to include children‟s wear and then, household accessories. The second store in Bangalore came in 1995. The store at Hyderabad followed in 1998 with the largest area of 60,000 sq. ft. The New Delhi and Jaipur stores were inaugurated in 1999. All this while, the product range kept increasing to suit customer needs. The most recent experiment was home furnishings. Secure in the knowledge that organized retailing in global brands was still in its infancy in India, Shoppers‟ Stop laid the ground rules which the competition followed. The biggest advantage for Shoppers‟ Stop is that it knows how the Indian consumer thinks and feels while shopping. Yes, feeling – for in India, shopping remains an outing. And how does it compare itself to foreign stores? While it is not modeled on any one foreign retailer, the „basic construct‟ is taken from the experience of a number of successfully managed retail companies. It has leveraged expertise for a critical component like technology from all over the world, going as far as hiring expatriates from Littlewoods and using state-of-the-art ERP models. Shoppers‟ Stop went a step further by even integrating its financial system with the ERP model. Expertise was imported wherever it felt that expertise available in-house was inadequate. But the store felt there was one acute problem. A shortage of the most important resource of them all was trained humans. Since Indian business institutes did not have professional courses in retail management, people were hired from different walks of life and the training programme was internalized. By 1994, the senior executives at Shoppers‟ Stop were taking lectures at management institutes in Mumbai. The Narsee Monjee Institute of Management Studies (NMIMS) even restructured its course to include retail management as a subject. Getting the company access to the latest global retail trends and exchange of information with business greats was an exclusive membership to the Intercontinental Group of Department Stores (IGDS). It allows membership by invitation to one company from a country and Shoppers‟ Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK, C.K. Tang from Singapore, Lamcy Plaza from Dubai and the like. With logistics I in place, the accent moved to the customer. Shoppers‟ Stop conducted surveys with ORG-MARG and Indian Market Research Bureau (IMRB) and undertook in-house wardrobe audits. The studies confirmed what it already knew. The Indian customer is still evolving and is very different from, say, a European customer, who knows exactly what he wants to purchase, walks up to a shelf, picks up the merchandise, pays and walks out. In India, customers like to touch and feel the merchandise, and scout for options. Also, the majority of Examination Paper of Marketing Management 4 IIBM Institute of Business Management Indian shoppers still prefer to pay in cash. So, transactions must be in cash as against plastic money used the world over. Additionally, the Indian customer likes being served – whether it is food, or otherwise. The company‟s customer profile includes people who want the same salesperson each time they came to the store to walk them through the shop floors and assist in the purchase. Others came with families, kids and maids in tow and expected to be suitably attended to. Still others wanted someone to carry the bags. So, the shops have self-help counters, with an assistant at hand for queries or help. The in-house wardrobe audit also helped with another facet of the business. It enabled Shoppers‟ Stop to work out which brands to stock, based on customer preferences. In fact, the USP of Shoppers‟ Stop lies in judiciously selected global brands, displayed alongside an in-house range of affordable designer wear. The line-up includes Levi‟s, Louis Philippe, Allen Solly, Walt Disney, Ray Ban and Reebok, besides in-house labels STOP and I. Brand selection is the same across the five locations, though the product mix may be somewhat city-based to accommodate cuts and styles in women‟s wear, as well as allowing for seasonal variations (winter in Delhi, for instance, is a case in point). Stocking of brands is based on popular demand – recently, Provogue, MTV Style, and Benetton have been added. In-house labels are available at competitive prices and target the value-for-money customer and make up around 12 per cent of Shoppers‟ Stop‟s business. Sometimes in-house brands plug the price gap in certain product categories. To cash in on this, the company has big plans for its in-house brands: from re-branding to repositioning, to homing in on product categories where existing brands are not strong. Competition between brands is not an issue, because being a trading house, all brands get equal emphasis. The in-house brand shopper is one who places immense trust in the company and the quality of its goods and returns for repeat buys. And the company reposed its faith in regular customers by including them in a concept called the First Citizen‟s Club (FCC). With 60,000 odd members, FCC customers account for 10 per cent of entries and for 34 per cent of the turnover. It was the sheer appeal of the experience that kept pulling these people back. Not one to let such an opportunity pass, the company ran a successful ad campaign (that talks about just this factor) in print for more than eight years. The theme is still the same. In 1999, a TV spot, which liked the shopping experience to the slowing down of one‟s internal clock and the beauty of the whole experience, was aired. More recently, ads that spell out the store‟s benefits (in a highly oblique manner) are being aired. The campaign is based on entries entered in the Visitors‟ Book. None of the ads has a visual or text – or any heavy handedly direct reference to the store or the merchandise. The ads only show shoppers having the time of their lives in calm and serene locales, or elements that make shopping at the store a pleasure – quite the perfect getaway for a cosmopolitan shopper aged between 25 and 45. The brief to the agency, Contract, ensured that brand recall came in terms of the shopping experience, not the product. And it has worked wonders. Value-addition at each store also comes in the form of special care with car parks, power backup, customer paging, alteration service and gift-wrapping. To top it all, cafes and coffee bars make sure that the customer does not step out of the store. In Hyderabad, it has even created a Food Court. Although the food counter was not planned, it came about as there was extra space of 67,000 sq. ft. Carrying the perfect experience to the shop floor is an attempt to stack goods in vast open spaces neatly. Every store has a generic structure, though regional customer variances are accounted for. Each store is on lease, and this is clearly Shoppers‟ Stop‟s most expensive resource proposition – renting huge spaces in prime properties across metros, so far totaling 210,000 sq. ft of retail space. Getting that space was easy enough for Shoppers‟ Stop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions: 1. What are the significant factors that have led to the success of Shoppers‟ Stop? 2. How should Shoppers‟ Stop develop its demand forecasts? Examination Paper of Marketing Management 5 IIBM Institute of Business Management Caselet 2 The rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a number of different companies developed hardware consoles that provided graphics superior to the capabilities of computer games. By 1990, the Nintendo Entertainment System dominated the product category. Sega surpassed Nintendo when it introduced its Genesis System. By 1993, Sega commanded almost 60 per cent of Video game market and was one of the most recognized brand names among the children. Sega‟s success was short lived. In 1995, Saturn (a division of General Motors) launched a new 32-bit system. The product was a miserable failure for a number of reasons. Sega was the primary software developer for Saturn and it did not support efforts by outside game developers to design compatible games. In addition, Sega‟s games were often delivered quite late to retailers. Finally, the price of the Saturn system was greater than other comparable game consoles. This situation of Saturn‟s misstep benefited Nintendo and Sony greatly. Sony‟s Play Station was unveiled in 1994 and was available in 70 million homes worldwide by the end of 1999. Its “Open design” encouraged the efforts of outside developers, resulting in almost 3,000 different games that were compatible with the PlayStation. It too featured 32-bit graphics that appealed to older audience. As a result, at one time, more than 30 per cent of PlayStation owners were over 30 years old. Nintendo 64 was introduced in 1996 and had eye-popping 64-bit graphics and entered in more than 28 million homes by 1999. Its primary users were between the age of 6 and 13 as a result of Nintendo‟s efforts to limit the amount of violent and adult-oriented material featured on games that can be played on its systems. Because the company exercised considerable control over software development, Nintendo 64 had only one-tenth the number of compatible games as Sony‟s PlayStation did. By 1999, Sony had captured 56 per cent of the video game market, followed by Nintendo with 42 per cent. Sega‟s share had fallen to a low of 1%. Hence, Sega had two options, either to concede defeat or introduce an innovative video machine that would bring in huge sales. And Sega had to do so before either Nintendo or Sony could bring their next-generation console to market. The Sega Dreamcast arrived in stores in September 1999 with an initial price tag of $199. Anxious gamers placed 300,000 advance orders, and initial sales were quite encouraging. A total of 1.5 million Dreamcast machines were bought within the first four months, and initial reviews were positive. The 128-bit system was capable of generating 3-D visuals, and 40 different games were available within three months of Dream cast‟s introduction. By the end of the year, Sega had captured a market share to 15 per cent. But the Dreamcast could not sustain its momentum. Although its game capabilities were impressive, the system did not deliver all the functionality Sega had promised. A 56K modem (which used a home phone line) and a Web browser were meant to allow access to the Internet so that gamers could play each other online, surf the Web, and visit the Dreamcast Network for product information and playing tips. Unfortunately, these features either were not immediately available or were disappointing in their execution. Sega was not the only one in having the strategy of adding functionality beyond games. Sony and Nintendo followed the same approach for their machines introduced in 1999. Both Nintendo‟s Neptune and Sony‟s PlayStation 2 (PS2) were built on a DVD platform and featured a 128-bit processor. Analysts applauded the move to DVD because it is less expensive to produce and allows more storage than CDs. It also gives buyers the ability to use the machine as CD music player and DVD movie player. As Sony marketing director commented, “The full entertainment offering from Play Station 2 finitely appeals to a much broader audience. I have friends in their 30s who bought it not only because it‟s a gaming system for their kids, but also a DVD for them.” In addition, PlayStation 2 is able to play games developed for its earlier model that was CD-based. This gives the PS2 an enormous advantage in the number of compatible game titles that were immediately available to gamers. Further enhancing the PS2‟s appeal is its high-speed modem and allows the user‟s easy access to the Internet through digital cable as well as over telephone lines. This gives Sony the ability to distribute movies, music, and games directly to PS2 consoles. “We are positioning this as an all-round entertainment player,” commented Ken Kutaragi, the head of Sony Computer Entertainment. However, some prospective customers were put off by the console‟s initial price of $360. Shortly after the introduction of Neptune, Nintendo changed its strategies and announced the impending release of its newest game console, The GameCube. However, unlike the Neptune, the GameCube would not run Examination Paper of Marketing Management 6 IIBM Institute of Business Management on a DVD platform and also would not initially offer any online capabilities. It would be more attractively priced at $199. A marketing vice president for Nintendo explained the company‟s change in direction, “We are the only competitor whose business is video games. We want to create the best gaming system.” Nintendo also made the GameCube friendly for outside developers and started adding games that included sports titles to attract an older audience. Best known for its extra ordinary successes with games aimed at the younger set, such as Donkey Kong, Super Mario Bros, and Pokemon, Nintendo sought to attract older users, especially because the average video game player is 28. Youthful Nintendo users were particularly pleased to hear that they could use their handheld Game Boy Advance systems as controllers for the GameCube. Nintendo scrambled to ensure there would be an adequate supply of Game Cubes on the date in November 2001, when they were scheduled to be available to customers. It also budgeted $450 million to market its new product, as it anticipated stiff competition during the holiday shopping season. With more than 20 million PlayStation 2 sold worldwide, the GameCube as a new entry in the video game market would make the battle for market share even more intense. For almost a decade, the video game industry had only Sega, Nintendo, and Sony; just three players. Because of strong brand loyalty and high product development costs, newcomers faced a daunting task in entering this race and being competitive. In November 2001, Microsoft began selling its new Xbox, just three days before the GameCube made its debut. Some observers felt the Xbox was aimed to rival PlayStation 2, which has similar functions that rival Microsoft‟s Web TV system and even some lower level PCs. Like the Sony‟s PlayStation 2, Xbox was also built using a DVD platform, but it used an Intel processor in its construction. This open design allowed Microsoft to develop the Xbox in just two years, and gave developers the option of using standard PC tool for creating compatible games. In addition, Microsoft also sought the advice of successful game developers and even incorporated some of their feedback into the design of the console and its controllers. As a result of developers‟ efforts, Microsoft had about 20 games ready when the Xbox became available. By contrast, the GameCube had only eight games available. Microsoft online strategy was another feature that differentiated of the Xbox from the GameCube. Whereas Nintendo had no immediate plans for Web-based play, the Xbox came equipped with an Ethernet port for broadband access to Internet. Microsoft also announced its own Web-based network on which gamers can come together for online head-to head play and for organized online matches and tournaments. Subscribers to this service were to pay a small monthly fee and must have high-speed access to the Internet. This is a potential drawback considering that a very low percentage of households world over currently have broadband connections. By contrast Sony promoted an open network, which allows software developers to manage their own games, including associated fees charged to users. However, interested players must purchase a network adapter for an additional $39.99. Although game companies are not keen on the prospect of submitting to the control of a Microsoft-controlled network, it would require a significant investment for them to manage their own service on the Sony-based network. Initially the price of Microsoft‟s Xbox was $299. Prior to the introduction of Xbox, in a competitive move Sony dropped the price of the PlayStation 2 to $299. Nintendo‟s GameCube already enjoyed a significant price advantage, as it was selling for $100 less than either Microsoft or Sony products. Gamers eagerly snapped up the new consoles and made 2001 the best year ever for video game sales. For the first time, consumers spent $9.4 billion on video game equipment, which was more than they did at the box office. By the end of 2001 holiday season, 6.6 million PlayStation 2 consoles had been sold in North America alone, followed by 1.5 million Xbox units and 1.2 million Game Cubes. What ensued was an all out price war. This started when Sony decided to put even more pressure on the Microsoft‟s Xbox by cutting the PlayStation 2 price to $199. Microsoft quickly matched that price. Wanting to maintain its low-price status, Nintendo in turn responded by reducing the price of its the GameCube by $50, to $149. By mid 2002, Microsoft Xbox had sold between 3.5 and 4 million units worldwide. However, Nintendo had surpassed Xbox sales by selling 4.5 million Game Cubes. Sony had the benefit of healthy head start, and had shipped 32 million PlayStation 2s. However, seven years after the introduction of original PlayStation, it was being sold in retail outlets for a mere $49. It had a significant lead in terms of numbers of units in homes around the world with a 43 per cent share. Nintendo 64 was second with 30 per cent, followed by Sony PlayStation 2 with 14 per cent. The Xbox and GameCube each claimed about 3 per cent of the market, with Sega Dreamcast comprising the last and least market share of 4.7 per cent. Sega, once an industry leader, announced in 2001 that it had decided to stop producing the Dreamcast and other video game hardware components. The company said it would develop games for its competitors‟ consoles. Thus Sega Examination Paper of Marketing Management 7 IIBM Institute of Business Management slashed the price of the Dreamcast to just $99 in an effort to liquidate its piled up inventory of more than 2 million units and immediately began developing 11 new games for the Xbox, four for PlayStation 2, and three for Nintendo‟s Game Boy Advance. As the prices of video game consoles have dropped, consoles and games have become the equivalent of razors and blades. This means the consoles generate little if any profit, but the games are a highly profitable proposition. The profit margins on games are highly attractive, affected to some degree by whether the content is developed by the console maker (such as Sony) or by an independent game publisher (such as Electronic Arts). Thus, the competition to develop appealing, or perhaps even addictive, games may be even more intense than the battle among players to produce the best console. In particular, Nintendo, Sony, and Microsoft want games that are exclusive to their own systems. With that in mind, they not only rely on large in-house staffs that design games but they also pay added fees to independent publishers for exclusive rights to new games. The sales of video games in 2001 rose to 43 per cent, compared to just 4 per cent increase for computer-based games. But computer game players are believed to be a loyal bunch, as they see many advantages in playing games on their computers rather than consoles. For one thing, they have a big advantage of having access to a mouse and a keyboard that allow them to play far more sophisticated games. In addition, they have been utilizing the Internet for years to receive game updates and modifications and to play each other over the Web. Sony and Microsoft are intent on capturing a portion of the online gaming opportunity. Even Nintendo has decided to make available a modem that will allow GameCube users to play online. As prices continue to fall and technology becomes increasingly more sophisticated, it remains to be seen whether these three companies can keep their names on the industry‟s list of “high scorers”. Questions: 1. Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include other functions, such as email? END OF SECTION B Section C: Applied Theory (30 marks)  This section consists of Applied Theory Questions.    Answer all the questions.   Each question carries 15 marks.   Detailed information should form the part of your answer (Word limit 200-250 words).   1. What do you understand by product life cycle? Discuss implications and limitations of product life cycle concept. 2. Describe role of marketing channels. List the different types of marketing channels. END OF SECTION C S-2-250613

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