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mostlysignssomeportents · 4 months ago

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Why is this Canadian university scared of you seeing its Privacy Impact Assessment?

I'm coming to DEFCON! On Aug 9, I'm emceeing the EFF POKER TOURNAMENT (noon at the Horseshoe Poker Room), and appearing on the BRICKED AND ABANDONED panel (5PM, LVCC - L1 - HW1–11–01). On Aug 10, I'm giving a keynote called "DISENSHITTIFY OR DIE! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification" (noon, LVCC - L1 - HW1–11–01).

Barbra Streisand is famous for many things: her exciting performances on the big screen, the small screen, and the stage; her Grammy-winning career as a musician (she's a certified EGOT!); and for all the times she's had to correct people who've added an extra vowel to the spelling of her first name (I can relate!).

But a thousand years from now, her legacy is likely to be linguistic, rather than artistic. The "Streisand Effect" – coined by Mike Masnick – describes what happens when someone tries to suppress a piece of information, only to have that act of attempted suppression backfire by inciting vastly more interest in the subject:

https://en.wikipedia.org/wiki/Streisand_effect

The term dates to 2003, when Streisand sued the website Pictopia and its proprietors for $50m for reproducing an image from the publicly available California Coastal Records Project (which produces a timeseries of photos of the California coastline in order to track coastal erosion). The image ("Image 3850") incidentally captured the roofs of Streisand's rather amazing coastal compound, which upset Streisand.

But here's the thing: before Streisand's lawsuit, Image 3850 had only been viewed six times. After she filed the case, another 420,000 people downloaded that image. Not only did Streisand lose her suit (disastrously so – she was ordered to pay the defendants' lawyers $177,000 in fees), but she catastrophically failed in her goal of keeping this boring, obscure photo from being seen:

https://en.wikipedia.org/wiki/Streisand_effect

Streisand has since called the suit "a mistake." On the one hand, that is very obviously true, but on the other hand, it's still admirable, given how many other failed litigants went to their graves insisting that their foolish and expensive legal gambit was, in fact, very smart and we are all very stupid for failing to understand that.

Which brings me to Ian Linkletter and the Canadian Privacy Library. Linkletter is the librarian and founder of the nonprofit Canadian Privacy Library, a newish online library that collects and organizes privacy-related documents from Canadian public institutions. Linkletter kicked off the project with the goal of collecting the Privacy Impact Assessments from every public university in Canada, starting in his home province of BC.

These PIAs are a legal requirement whenever a public university procures a piece of software, and they're no joke. Ed-tech vendors are pretty goddamned cavalier when it comes to student privacy, as Linkletter knows well. Back in 2020, Linkletter was an ed-tech specialist for the University of British Columbia, where he was called upon to assess Proctorio, a "remote invigilation" tool that monitored remote students while they sat exams.

This is a nightmare category of software, a mix of high-tech phrenology (vendors claim that they can tell when students are cheating by using "AI" to analyze their faces); arrogant techno-sadism (vendors requires students – including those sharing one-room apartments with "essential worker" parents on night shifts who sleep during the day – to pan their cameras around to prove that they are alone); digital racism (products are so bad at recognizing Black faces that some students have had to sit exams with multiple task-lights shining directly onto their faces); and bullshit (vendors routinely lie about their tools' capabilities and efficacy).

Worst: remote invigilation is grounded in the pedagogically bankrupt idea that learning is best (or even plausibly) assessed through high-stakes testing. The kind of person who wants to use these tools generally has no idea how learning works and thinks of students as presumptively guilty cheats. They monitor test-taking students in realtime, and have been known to jiggle test-takers' cursors impatiently when students think too long about their answers. Remote invigilation also captures the eye-movements of test-takers, flagging people who look away from the screen while thinking for potential cheating. No wonder that many students who sit exams under these conditions find themselves so anxious that they vomit or experience diarrhea, carefully staring directly into the camera as they shit themselves or vomit down their shirts, lest they be penalized for looking away or visiting the toilet.

Linkletter quickly realized that Proctorio is a worst-in-class example of a dreadful category. The public-facing materials the company provided about its products were flatly contradicted by the materials they provided to educators, where all the really nasty stuff was buried. The company – whose business exploded during the covid lockdowns – is helmed by CEO Mike Olsen, a nasty piece of work who once doxed a child who criticized him in an online forum:

https://pluralistic.net/2020/07/01/bossware/#moral-exemplar

Proctorio's products are shrouded in secrecy. In 2020, for reasons never explained, all the (terrible, outraged) reviews of its browser plugin disappeared from the Chrome store:

https://pluralistic.net/2021/09/04/hypervigilance/#radical-transparency

Linkletter tweeted his alarming findings, publishing links to the unlisted, but publicly available Youtube videos where Proctorio explained how its products really worked. Proctorio then sued Linkletter, for copyright infringement.

Proctorio's argument is that by linking to materials that they published on Youtube with permissions that let anyone with the link see them, Linkletter infringed upon their copyright. When Linkletter discovered that these videos already had publicly available links, indexed by Google, in the documentation produced by other Proctorio customers for students and teachers, Proctorio doubled down and argued that by collecting these publicly available links to publicly available videos, Linkletter had still somehow infringed on their copyright.

Luckily for Linkletter, BC has an anti-SLAPP law that is supposed to protect whistleblowers facing legal retaliation for publishing protected speech related to matters of public interest (like whether BC's flagship university has bought a defective and harmful product that its students will be forced to use). Unluckily for Linkletter, the law is brand new, lacks jurisprudence, and the courts have decided that he can't use a SLAPP defense and his case must go to trial:

https://pluralistic.net/2023/04/20/links-arent-performances/#free-ian-linkletter

Linkletter could have let that experience frighten him away from the kind of principled advocacy that riles up deep-pocketed, thin-skinned bullies. Instead, he doubled down, founding the Canadian Privacy Library, with the goal of using Freedom of Information requests to catalog all of Canada's post-secondary institutions' privacy assessments. Given how many bodies he found buried in Proctorio's back yard, this feels like the kind of thing that should be made more visible to Canadians.

There are 25 public universities in BC, and Linkletter FOI'ed them all. Eleven provided their PIAs. Eight sent him an estimate of what it would cost them (and thus what they would charge) to assemble these docs for him. Six requested extensions.

One of them threatened to sue.

Langara College is a 19,000-student spinout of Vancouver Community College whose motto is Eruditio Libertas Est ("Knowledge is Freedom"). Linkletter got their 2019 PIA for Microsoft's Office 365 when he FOI'ed the Nicola Valley Institute of Technology (universities often recycle one another's privacy impact assessments, which is fine).

That's where the trouble started. In June, Langara sent Linkletter a letter demanding that he remove their Office 365 PIA; the letter CC'ed two partners in a law firm, and accused Linkletter of copyright infringement. But that's not how copyright – or public records – work. As Linkletter writes, the PIA is "a public record lawfully obtained through an FOI request" – it is neither exempted from disclosure, nor is it confidential:

https://www.privacylibrary.ca/legal-threat/

Langara claims that in making their mandatory Privacy Impact Assessment for Office 365 available, Linkletter has exposed them to "heightened risks of data breaches and privacy incidents," they provided no evidence to support this assertion.

I think they're full of shit, but you don't have to take my word for it. After initially removing the PIA, Linkletter restored it, and you can read it for yourself:

https://www.privacylibrary.ca/langara-college-privacy-impact-assessments/

I read it. It is pretty goddamned anodyne – about as exciting as looking at the roof of Barbra Streisand's mansion.

Sometimes, where there's smoke, there's only Streisand – a person who has foolishly decided to use the law to bully a weaker stranger out of disclosing some innocuous and publicly available fact about themselves. But sometimes, where there's smoke, there's fire. A lot of people who read my work are much more familiar with ed-tech, privacy, and pedagogy than I am. If that's you, maybe you want to peruse the Langara PIA to see if they are hiding something because they're exposing their students to privacy risks and don't want that fact to get out.

There are plenty of potential privacy risks in Office 365! The cloud version of Microsoft Office contains a "bossware" mode that allows bosses to monitor their workers' keystrokes for spelling, content, and accuracy, and produce neat charts of which employees are least "productive." The joke's on the boss, though: Office 365 also has a tool that lets you compare your department's usage of Office 365 to your competitors, which is another way of saying that Microsoft is gathering your trade secrets and handing it out to your direct competitors:

https://pluralistic.net/2021/02/24/gwb-rumsfeld-monsters/#bossware

So, yeah, there are lots of "features" in Office 365 that could give rise to privacy threats when it is used at a university. One hopes that Langara correctly assessed these risks and accounted for them in its PIA, which would mean that they are bullying Linkletter out of reflex, rather than to cover up wrongdoing. But there's only one way to find out: go through the doc that Linkletter has restored to public view.

Linkletter has excellent pro bono representation from Norton Rose Fulbright, a large and powerful law-firm that is handling his Proctorio case. Linkletter writes, "they have put this public college on notice that any proceeding is liable to be dismissed pursuant to the Protection of Public Participation Act, BC’s anti-SLAPP legislation."

Langara has now found themselves at the bottom of a hole, and if they're smart, they'll stop digging.

Support me this summer on the Clarion Write-A-Thon and help raise money for the Clarion Science Fiction and Fantasy Writers' Workshop!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/01/eruditio-libertas-est/#streisand-v-linkletter

CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/deed.en

Langara College (modified) https://langara.ca/

Fair use (parody) https://scholarship.law.ufl.edu/cgi/viewcontent.cgi?article=1104

Fair dealing (parody) https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1468015

#pluralistic #streisand effect #privacy impact assessment #canada #ian linkletter #Canadian Privacy Library #canpoli #foi #pia #Langara College #libraries #glam #Freedom of Information and Protection of Privacy Act #fippa #slapp #anti-slapp #langara college #bullies

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nonagalleryart · 3 months ago

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Drumroll, please! It's the beginning of a month-long shopping extravaganza as I kick off my shop update with SWEATERS! I've designed and created so many new goodies for you all and I am going to gradually reveal everything to you throughout September. So get ready to feast your eyes on brand-new products and designs! Today marks the start of the special announcements - now available on my online store in all colours and designs, sweaters! It is sweater season after all, and like my t-shirts and hoodies, my sweaters are crafted from 100% organic cotton, fairtrade and vegan certified, so they're extra cosy.

But wait, there's more! This is just the beginning of a month filled with surprises, so stay tuned for more exciting updates and exclusive releases!

Shop My Sweaters Here

#Shop #Nona Gallery #Barley #Illustration #Sweaters #Sweater Weather #Update #Lots of new things incomming

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ezekiel-krishna · 2 years ago

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What Each Moon Signs Do when they are Alone at home 💫

Aries Moon - When an Aries Moon is alone at home, they are likely to engage in high-energy activities that allow them to release their pent-up energy. This might involve exercising, dancing, or engaging in some form of physical activity that helps them burn off their excess energy.

Taurus Moon - When a Taurus Moon is alone at home, they might indulge in their love of comfort and enjoy some downtime in a cozy and comfortable environment. They might watch a movie, cook some delicious food, or just relax in their favorite spot in the house.

Gemini Moon - When a Gemini Moon is alone at home, they are likely to engage in a variety of activities that stimulate their curious minds. This might involve reading books, watching documentaries or learning something new online.

Cancer Moon - When a Cancer Moon is alone at home, they will likely focus on creating a cozy and comfortable atmosphere. This might involve cooking comfort foods, lighting candles, taking a warm bath, and cuddling up with a blanket.

Leo Moon - When a Leo Moon is alone at home, they will likely seek out ways to express their creativity. This might involve painting, drawing, dancing, or singing along to their favorite songs.

Virgo Moon - When a Virgo Moon is alone at home, they will likely focus on organizing and cleaning. They might spend time decluttering, deep-cleaning, or reorganizing their living space to create a more functional and efficient environment.

Libra Moon - When a Libra Moon is alone at home, they will likely engage in self-care activities that help them feel balanced and centered. This might involve practicing yoga, meditation, or aromatherapy.

Scorpio Moon - When a Scorpio Moon is alone at home, they might engage in activities that allow them to explore their intense emotions. This might involve journaling, listening to music, or watching intense movies that evoke deep feelings.

Sagittarius Moon - When a Sagittarius Moon is alone at home, they might engage in activities that allow them to explore their sense of adventure and curiosity. This might involve planning a future travel itinerary, learning a new language, or exploring new cultures.

Capricorn Moon - When a Capricorn Moon is alone at home, they will likely focus on their work and productivity. They might use this time to catch up on overdue work, plan their future goals, and work on their personal projects.

Aquarius Moon - When an Aquarius Moon is alone at home, they might engage in activities that allow them to explore their unique perspectives and ideas. This might involve writing, brainstorming, or creating art that expresses their individuality.

Pisces Moon - When a Pisces Moon is alone at home, they might engage in activities that allow them to explore their spiritual side. This might involve meditating, practicing yoga, or reading spiritual books that help them connect with their inner selves.

Please Reblog if you enjoy reading ✅

For Paid Readings,

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#astroworld #vedic astrology #astroblr #astro community #astro notes #tarot reading #astro observations #advertising #astroloji #astrology

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solarpunkbusiness · 3 months ago

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Japanese family farm goes solarpunk

While Japan continues to drive the high-tech smartification of agriculture, what is the role of digitalisation for a diversified, agroecological family farm in a rural part of Hyogo Prefecture? Matteo Metta writes this report from Hashimoto Farm in Ichijimachō to share his observations on how digitalisation fits into the everyday life of this small-scale, mixed organic farm, as well as digitalisation’s role in the context of the increasing socio-ecological threats faced by the village, from typhoons and landslides, to depopulation and societal ageing.

The Hashimoto family is composed of four members: Hashimoto, Keiko and their two sons who now live outside the farmhouse. Volunteers, woofers, researchers, practitioners and interns from all over the world come here to work in exchange for learning organic farming in a Japanese rural setting. The 1.2 hectare farm is scattered in many disjointed plots. It is certified under the common organic certification (JAS). As an organic farm, they produce and directly sell any sort of local vegetables and rice. They rear chickens too, an important element for closing the organic nutrient cycle between the soil, human consumption and plants. Some of the seeds sown on the farm are locally selected, saved and exchanged with other farmers, while others are bought from the market. When organic seeds are unavailable, Shinji-san resorts to conventional ones. Besides farming and direct selling, the farm hosts and provides training and organic farming educational activities to school children, young people and adult farm workers.

Weekly open farmers’ markets (called “marché” in Japan) are not common in this remote village of rural Japan. Bigger discount shops or supermarkets can provide a variety of goods, including food products. Although some of Hashimoto Farm’s produce is used for self-consumption or donated annually to local charities for children and single mothers in need, the farm income depends on the selling of their organic produce mainly through two direct sale channels:

Shinzenha-ne, a cooperative buying, selling and delivering organic products.

Ashi no Kai, a small-scale network that connects consumers with producers and is specialised in home delivery of organic produce in the Hyogo and Osaka prefectures.

Consumer cooperatives are quite advantageous for farmers because they can reach bigger and more stable food demand from the whole prefecture instead of just the village and spend less time and energy physically attending local markets. Except for placing the exact demand of requested food in the box, the rest of the supply chain activities is in the charge of the consumer cooperative (receiving orders, food collection, assemblage of food boxes for each consumer, box delivering, billing, transferring payments, etc.).

“Digitalisation, as many technological innovations, is inevitable. We need to make it useful for us though. The problem is not the technology per se, but the system in which we live.”

Even if both cooperatives offer online means for consumers to select their products, much of the communication and transactions with consumers and farmers are still based on paper, phone calls and fax. Although this system might mean spending less hours inputting digital data, learning how to use a computer and relying less on external skills to maintain or repair any possible errors or damage, some of the limitations mentioned by Keiko-san about this direct selling system are:

Asynchronisation: the weekly orders made by the consumers through these two consumer cooperatives might not be automatically synchronised with the stock available on the farm.

Material and energy costs: paper is still circulating in these transactions, which often requires also expensive physical deployment of the operators or fax messages.

Overall, this farm-to-consumers’ door delivery system has been running for many years and is proven within the specific social, demographic and geographical conditions of rural Japan. Yet, this system is not error-free, e.g., mismatching order-farm stock, mismatching consumer quality expectation and farmers’ explanations of product defects, etc.

#solarpunk #solarpunk business #solarpunk business models #solar punk #farmers #japan

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digitaldhruvblog · 5 months ago

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SEM Techniques: Driving Traffic and Conversions Through Paid Search

Introduction

In the ever-evolving digital landscape, Search Engine Marketing (SEM) has emerged as a powerful tool for businesses aiming to increase their online visibility and drive conversions. SEM involves using paid advertising on search engines to reach potential customers precisely when they are searching for products or services. This blog explores the intricacies of SEM, its significance in the modern business world, and how it can help drive traffic and conversions. We will also highlight the expertise of the best certified freelancer for growing your business online, Digital Dhruv Ravaria.

1. What is SEM?

Definition of Search Engine Marketing (SEM)

SEM, or Search Engine Marketing, is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Unlike SEO (Search Engine Optimization), which focuses on organic traffic, SEM uses paid strategies to achieve instant visibility.

Components of SEM

Paid Search Ads: These are text ads that appear at the top or bottom of the SERPs. They are triggered by specific keywords that users enter into the search engine.

Display Ads: These are visual ads that appear on websites within the Google Display Network. They can include images, videos, and interactive elements.

Shopping Ads: These ads appear when users search for products on Google. They show product images, prices, and store information.

Remarketing/Retargeting Ads: These ads target users who have previously visited your website or interacted with your brand, encouraging them to return and complete a purchase.

How SEM Differs from SEO

While both SEM and SEO aim to increase a website’s visibility on search engines, they do so in different ways. SEO focuses on optimizing website content and structure to improve organic rankings over time, whereas SEM uses paid advertising to achieve immediate visibility. Together, they form a comprehensive search strategy that can maximize both short-term and long-term online presence.

2. Why is SEM Useful in Today's Modern World for Growing Your Business?

Enhancing Online Visibility and Brand Awareness

One of the primary benefits of SEM is its ability to enhance online visibility quickly. By bidding on relevant keywords, businesses can ensure their ads appear at the top of search results, making it easier for potential customers to find them. This increased visibility not only drives traffic to the website but also enhances brand awareness. Users repeatedly seeing a brand in search results become more familiar with it, which can influence their purchasing decisions.

Targeting Specific Audiences with Precision

SEM allows businesses to target specific audiences with precision. Advertisers can choose who sees their ads based on factors such as location, language, device, and user behavior. This level of targeting ensures that the ads reach the most relevant audience, increasing the chances of conversions. For instance, a local business can target users within a specific geographic area, ensuring that only potential local customers see their ads.

Driving Immediate Traffic to Your Website

One of the most significant advantages of SEM is the ability to drive immediate traffic to your website. Unlike SEO, which can take months to show results, SEM can generate traffic as soon as the campaigns go live. This immediate influx of visitors can lead to quicker conversions, making SEM an ideal strategy for businesses looking to achieve short-term goals or launch new products and services.

Offering Measurable Results and ROI

SEM provides measurable results that allow businesses to track the performance of their campaigns in real-time. Using tools like Google Ads, businesses can monitor metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on investment (ROI). These insights help in making data-driven decisions and optimizing campaigns for better performance.

Complementing Other Digital Marketing Strategies

SEM complements other digital marketing strategies, such as SEO, content marketing, and social media marketing. For example, while SEO works on improving organic rankings, SEM can provide immediate visibility. Content marketing can be amplified through paid promotion, reaching a wider audience. Integrating SEM with other strategies ensures a holistic approach to digital marketing, maximizing overall effectiveness.

3. What is the Importance of SEM in Today's Modern World?

Expanding Market Reach Quickly

In today’s competitive market, businesses need to expand their reach quickly to stay ahead. SEM allows businesses to enter new markets and reach a global audience without the geographical limitations that traditional marketing faces. By targeting specific keywords related to their products or services, businesses can attract potential customers from all over the world.

Increasing Conversion Rates with Targeted Advertising

Targeted advertising is one of the key strengths of SEM. By focusing on specific keywords and demographics, businesses can attract high-quality leads who are more likely to convert. Additionally, SEM platforms offer advanced targeting options such as remarketing, which targets users who have previously visited the website. This increases the chances of converting visitors into customers, as they are already familiar with the brand.

Gaining Competitive Advantage in Search Engine Results

With millions of businesses competing for attention online, gaining a competitive advantage is crucial. SEM allows businesses to appear at the top of search results, even above organic listings. This prime placement increases visibility and the likelihood of clicks. By consistently appearing in top positions, businesses can outperform competitors who rely solely on organic traffic.

Providing Detailed Analytics for Performance Tracking

SEM platforms like Google Ads offer detailed analytics that provide insights into campaign performance. Businesses can track various metrics, including impressions, clicks, conversions, and cost per acquisition. This data helps in understanding what works and what doesn’t, allowing for continuous optimization of campaigns. Performance tracking also helps in allocating budgets effectively, ensuring that advertising spend is used efficiently.

Allowing Budget Control and Flexibility

One of the significant advantages of SEM is the control it offers over budgets. Businesses can set daily or monthly budgets and adjust them based on campaign performance. This flexibility ensures that advertising spend aligns with business goals and financial constraints. Additionally, businesses can pause or stop campaigns at any time, providing control over expenditures.

4. Why is SEM Crucial in Today's Digital World?

Adapting to Consumer Search Behavior

Consumer search behavior has evolved significantly, with more users relying on search engines to find products, services, and information. SEM allows businesses to adapt to this behavior by ensuring their ads appear when users search for relevant keywords. This adaptation is crucial for capturing the attention of potential customers and guiding them through the purchasing process.

Leveraging Advanced Targeting Options

SEM platforms offer advanced targeting options that allow businesses to reach specific audiences based on various criteria. These options include demographic targeting (age, gender, income level), geographic targeting (location, radius targeting), and device targeting (desktop, mobile, tablet). By leveraging these options, businesses can create highly targeted campaigns that resonate with their audience, increasing the chances of conversions.

Responding to Market Trends in Real-Time

The digital market is dynamic, with trends and consumer preferences changing rapidly. SEM enables businesses to respond to these changes in real-time by adjusting their campaigns accordingly. For instance, businesses can launch new ads to capitalize on trending keywords or seasonal events. This agility ensures that businesses stay relevant and capitalize on opportunities as they arise.

Enhancing Mobile and Local Search Visibility

With the increasing use of mobile devices, enhancing mobile search visibility is essential for reaching on-the-go consumers. SEM allows businesses to create mobile-specific ads and optimize their campaigns for mobile users. Additionally, local search visibility is crucial for businesses targeting local customers. SEM enables local targeting, ensuring that ads appear when users search for products or services within a specific area.

Utilizing Remarketing to Recapture Potential Customers

Remarketing is a powerful SEM technique that targets users who have previously visited a website but did not convert. By showing tailored ads to these users as they browse other websites or use search engines, businesses can recapture their attention and encourage them to return and complete a purchase. Remarketing keeps the brand top-of-mind and increases the likelihood of conversions.

5. How Big Will SEM Grow in the Near Future?

Predictions for the Growth of the SEM Industry

The SEM industry is expected to continue its rapid growth as businesses increasingly prioritize digital marketing strategies. According to industry reports, global spending on SEM is projected to rise significantly in the coming years. This growth is driven by the increasing adoption of digital advertising, advancements in targeting and automation technologies, and the need for businesses to stay competitive in the digital landscape.

Emerging Trends in SEM

Several emerging trends are shaping the future of SEM:

Artificial Intelligence (AI) and Machine Learning: AI and machine learning are transforming SEM by enabling more accurate targeting, predictive analytics, and automated campaign management. These technologies help optimize ad performance and improve ROI.

Voice Search Optimization: With the rise of voice-activated devices, optimizing SEM campaigns for voice search is becoming increasingly important. Businesses need to adapt their strategies to capture voice search queries and provide relevant responses.

Automation and Smart Bidding: Automation tools and smart bidding strategies are streamlining SEM campaign management. These tools use data and algorithms to adjust bids in real-time, ensuring optimal ad placement and cost-efficiency.

Video Ads: Video content is gaining prominence in SEM, as it engages users and provides a dynamic way to convey messages. Businesses are increasingly incorporating video ads into their SEM campaigns to capture user attention.

Personalization: Personalization is becoming a key focus in SEM, with businesses tailoring ads to individual user preferences and behaviors. This approach enhances user experience and increases the likelihood of conversions.

The Increasing Importance of Data-Driven Advertising

Data-driven advertising is at the core of SEM, enabling businesses to make informed decisions based on real-time data and analytics. By leveraging data, businesses can optimize their campaigns, improve targeting accuracy, and achieve better results. The increasing availability of data and advancements in analytics tools will further enhance the effectiveness of SEM.

The Role of SEM in Integrated Marketing Campaigns

SEM is a crucial component of integrated marketing campaigns, complementing other digital marketing

strategies such as SEO, content marketing, and social media marketing. By integrating SEM with these strategies, businesses can create cohesive campaigns that deliver consistent messages across multiple channels. This integration ensures maximum reach, engagement, and conversions.

Future Challenges and Opportunities in SEM

As the SEM landscape evolves, businesses will face both challenges and opportunities. Challenges include increasing competition, rising costs, and the need to stay updated with industry trends. However, these challenges also present opportunities for businesses to innovate, optimize their strategies, and achieve sustainable growth. By staying agile and embracing new technologies, businesses can navigate the evolving SEM landscape and capitalize on emerging opportunities.

6. Digital Dhruv Ravaria: One of the leading SEM Freelancers

Introduction to Digital Dhruv Ravaria

Digital Dhruv Ravaria is a highly acclaimed and certified freelancer specializing in Search Engine Marketing (SEM). With extensive experience and a proven track record of success, Dhruv has helped numerous businesses enhance their online presence, drive traffic, and achieve significant growth through effective SEM strategies.

Overview of His Expertise and Accomplishments

Dhruv’s expertise spans various aspects of SEM, including paid search ads, display ads, shopping ads, and remarketing. He is known for his innovative approach, attention to detail, and commitment to delivering exceptional results. Dhruv’s accomplishments include successful campaigns that have driven substantial traffic, engagement, and conversions for his clients.

Highlighting Key Projects and Success Stories

Dhruv has worked with a diverse range of clients across different industries, helping them achieve their marketing goals through tailored SEM strategies. Some of his notable projects include:

E-commerce Business Growth: Dhruv developed and executed an SEM strategy for an e-commerce business that resulted in a 50% increase in website traffic and a 30% boost in sales within six months.

Lead Generation for a Tech Startup: By creating targeted search and display ad campaigns, Dhruv helped a tech startup generate high-quality leads and significantly improve conversion rates.

Local Business Promotion: Dhruv implemented a local SEM strategy for a small business, improving its local search visibility and driving a 40% increase in organic traffic and customer inquiries.

For businesses seeking expert SEM services, Digital Dhruv Ravaria offers unparalleled expertise and dedication to driving measurable business growth.

Conclusion

SEM continues to play a pivotal role in modern business strategies, enabling brands to connect with global audiences, drive traffic, and achieve conversions through paid search. By understanding the fundamentals of SEM, embracing emerging trends, and partnering with experienced professionals like Digital Dhruv Ravaria, businesses can harness the power of SEM to boost their online presence, enhance brand equity, and achieve long-term success in today’s dynamic digital landscape.

Call to Action

To explore how SEM can elevate your brand’s online presence and drive business growth, contact Digital Dhruv Ravaria today. Visit digitaldhruvravaria.in website to schedule a consultation and discover personalized strategies tailored to your unique business goals.

To learn about SEM , you can visit DGmark Institute

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countyfairbrands · 5 months ago

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County Fair Potatoes, Inc. - Revolutionizing the Potato Industry

Welcome to County Fair Potatoes, Inc., a start-up featuring the unique combination of a multi-generational Idaho potato farmer, real estate, development, and potato processing experts, with the goal of capitalizing on the strong demand for French fries and frozen potato products in the U.S. and abroad. CFP will occupy 74,000 square feet in a new 280,000-square-foot facility that will be constructed by Fall 2025. This deal is unique because of vertical integration (food processing, lease income, cold storage services, etc.); the idea of adding various types of income into the financial model, thus increasing the value of the company, real estate footprint, and mitigating the risk of failure.

Why County Fair Potatoes?

Rapid Growth: The demand for French Fries is skyrocketing both in the US and internationally. Industry experts highlight that current production levels are not meeting this increasing demand.

Vertical Integration: Our company encompasses food manufacturing, sales, transportation, and facilities management. This approach minimizes costs, enhances efficiency, reduces food waste, and maximizes profitability.

Global Reach: By implementing a unique online B2B e-commerce strategy, we enable customers worldwide to sell genuine Idaho-certified potato products at reduced costs, with white-label capacity.

Eco-Friendly Products: Our potatoes are organic, non-GMO, low in salt, sugar, and preservatives, and incredibly tasty!

Investor Benefits

High Returns: Enjoy an impressive IRR of 167.7% and a real estate exit multiple of 2.5X.

Join Us: Interested in becoming an owner? Visit our crowdfunding site for more information: https://www.invown.com/app/pitch/cfp

Join us in transforming the potato industry and bringing the best Idaho potatoes to tables around the world!

Don't forget to like, comment, and subscribe for more updates on County Fair Brands!

www.countyfairbrands.com

https://www.invown.com/app/pitch/cfp

#french fries #food photography #crowdfunding #food #b2b

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organikriti · 9 months ago

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Every taste has its own story, and every ingredient has a unique background. Each recipe carries the potential to not only stimulate our senses but also nourish our bodies.

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organicartnutrition · 10 months ago

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Shop Online Organic Turmeric Powder | Organicart.co.in

Your search for online organic turmeric powder ends here! OrganiCart offers various organic products with numerous benefits for your body. Shop now to buy them.

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findtechnologystudio · 7 months ago

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Five Secret Perks Of Search Engine Optimization Services In Florida

Whether you're a local business owner in Florida, you're very likely familiar with the significance of possessing a solid on the web visibility. Along with numerous potential customers relying on search engines like Google everyday to locate product or services, buying On Page SEO services Florida is vital for keeping very competitive in today's digital landscape.

5 Essential Benefits Of Leveraging Search Engine Optimisation Solutions In Florida:

1. Increased Website Visitor Traffic

Some of the primary objectives of SEO is to strengthen your internet site's visibility in search engine results web pages (SERPs). By improving your website's material and also structure, and also applying targeted keyword phrases and key phrases, SEO assists your internet site rank higher for relevant hunts. Consequently, your site is very likely to attract clicks on coming from customers who are actually proactively hunting for items or even solutions that you offer. With increased visitor traffic comes the possibility for more tops, conversions, as well as ultimately, earnings for your Florida-based service.

2. Enhanced Brand Visibility and also Awareness

Effective search engine optimization certainly not only assists your internet site ranking higher in search engine results page however likewise improves your brand's presence and understanding online. When your website seems at the best of search engine results page for appropriate concerns, it bolsters your company's authority as well as integrity in the eyes of prospective consumers. In addition, through consistently seeming in search results page, you can easily build understanding and also rely on with your target market, making all of them more probable to select your organization over competitions. This intense company visibility can easily possess a significant effect on your service's development and also success in the reasonable Florida market.

3. Targeted Traffic and Qualified Leads

Search engine optimisation allows you to target particular keyword phrases as well as key phrases that relate to your service as well as field. This indicates that the web traffic steered to your site via organic search is actually highly targeted and is composed of consumers that are proactively looking for the services or products you offer. Unlike conventional advertising and marketing procedures that cast a wide web, SEO permits you to entice certified tops that are actually more probable to convert into consumers. Through concentrating your attempts on connecting with consumers who are presently thinking about what you need to supply, you can easily maximize the yield on your marketing financial investment and also accomplish greater conversion fees for your Florida-based company.

4. Cost Effectiveness

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Reviewed to traditional advertising and marketing channels like printing, radio, or tv, SEO is a strongly cost-effective advertising and marketing strategy. While it needs a first investment of your time and information to improve your website and apply On Page SEO services Florida, the lasting benefits much exceed the expenses. The moment your web site begins ranking well in search engine result, you may remain to draw in natural website traffic without having to spend for each click or imprint. Furthermore, the tops generated through SEO tend to possess a much higher sale rate than those from various other channels, making it an extra dependable way to obtain customers for your Florida organization.

5. Adaptability and Long-Term Results

Among the terrific perks of SEO is its own versatility to modifications in the online landscape. Explore engine formulas are actually constantly evolving, as well as SEO methods should progress along with all of them to continue to be helpful. Through partnering with an experienced SEO agency in Florida, you can stay in front of algorithm updates as well as field patterns, making sure that your web site proceeds to execute properly in search results. Unlike paid out ad campaign that quit producing web traffic once the spending plan goes out, SEO provides lasting end results that can easily remain to benefit your organization for a long times to happen. Through buying Florida SEO services, you're acquiring the potential success as well as development of your Florida-based organization.

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zorabianfoods · 9 months ago

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What sets Zorabian Chicken apart?

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Discover the Zorabian Difference

Dive into our journey with Perizaad Zorabian as she unveils how our farm-to-table approach sets us apart.

At Zorabian Chicken, we don’t believe in shortcuts. Our “All under one roof” philosophy gives us better control over every aspect of poultry farming. Our farm which includes the breeder farm and hatcheries goes through a thorough inspection by the team of the International Organisation of Standardization (ISO) which sets out the requirements of a food safety management system. Zorabian Foods is an ISO 22000 certified organization which effectively means that the safety standards maintained at Zorabian are of the highest order and are updated regularly as per the framework set by ISO.

Own Farm Own Feed Total Control. When we say we do not use any antibiotics we mean it. Providing fresh antibiotic-free chicken to our consumers is our fundamental responsibility more than a standard operating procedure and we carry that spirit in everything we do.

From tender farm-fresh boneless chicken cuts to tasty seekh kebabs and from a wide range of sausages to healthy cold cut salamis, we have a carefully crafted product range to meet specific needs and palates of our quality conscious consumer base. For us, at Zorabian a healthier you is a happier you.

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aeoexpert · 10 months ago

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ABOUT AEO AND SEO

Navigating the Alphabet Soup: Demystifying AEO and SEO

While both acronyms begin with "A" and "O," AEO and SEO represent vastly different worlds within the realm of international trade and digital marketing, respectively. Understanding the distinctions between these seemingly similar terms is crucial for businesses operating in the globalized landscape.

AEO: Championing Security and Efficiency in Trade

Authorized Economic Operator (AEO) certification isn't simply another compliance burden; it's a mark of distinction. This internationally recognized program, administered by customs authorities, identifies companies with demonstrated security and compliance measures, granting them expedited customs clearance and other trade benefits. Think of it as a VIP lane for trusted businesses, streamlining processes and reducing costs.

The AEO program operates on three levels: AEO-C (Customs Simplification), AEO-S (Security and Safety), and AEO-F (Full). Each level brings increasing benefits, but also requires stricter compliance standards. Earning AEO status involves rigorous audits, robust security procedures, and a commitment to international trade regulations. It's a long-term investment, but the rewards are substantial.

For businesses, AEO certification translates to faster customs clearance, reduced inspections, and priority treatment during peak seasons. This translates to lower logistics costs, improved supply chain efficiency, and ultimately, enhanced competitiveness in the global market. Furthermore, AEO certification acts as a badge of honor, demonstrating a company's commitment to security and compliance, potentially improving its reputation and attracting new business partners.

SEO: The Art of Ranking High in Search Engines

On the other side of the spectrum lies Search Engine Optimization (SEO). While AEO deals with physical goods crossing borders, SEO navigates the virtual world, aiming to improve a website's visibility in search engine results pages (SERPs). By optimizing website content, technical aspects, and online presence, SEO specialists help businesses attract organic traffic – potential customers actively searching for relevant products or services.

Think of SEO as the art of making your website discoverable when someone types related keywords into Google or other search engines. Effective SEO involves crafting high-quality content, building backlinks from reputable websites, and ensuring your website is mobile-friendly and technically sound.

The benefits of effective SEO are undeniable. Higher search engine rankings translate to increased website traffic, which can lead to more leads, conversions, and ultimately, revenue growth. For businesses operating in a competitive online space, good SEO is crucial for attracting potential customers and standing out from the crowd.

Key Differences: Worlds Apart, Yet Intertwined

While AEO and SEO operate in distinct spheres, they share a common goal: facilitating successful international trade. AEO certification streamlines the physical movement of goods, while effective SEO attracts potential customers searching for those goods online. In today's interconnected world, these two aspects are increasingly intertwined.

For instance, an AEO-certified company with a well-optimized website is likely to experience smoother customs clearance, faster deliveries, and a wider online reach, ultimately enhancing its global competitiveness. Conversely, a company with strong SEO but lacking AEO certification might face delays and additional costs at borders, hindering its ability to fulfill online orders efficiently.

The Takeaway: A Symbiotic Relationship

In conclusion, AEO and SEO represent distinct yet complementary strategies for businesses operating in the global marketplace. Understanding the nuances of each is crucial for optimizing trade operations and maximizing online visibility. By embracing both AEO certification and effective SEO practices, businesses can unlock a world of opportunities, navigating the complexities of international trade with efficiency and success. Remember, in the alphabet soup of global business, both "A"s and "O"s play essential roles in achieving long-term prosperity.

SEO EXPERT near NAPLES, FL

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