#Buyer Intent Data

[abhibaj]

How to Use Buyer Intent Data to Drive Your Sales Lead?

In the fast-paced world of marketing, precision is key. Understanding what your prospects want, when they want it, and how they want it can make or break your success. This is where buyer intent data becomes invaluable. By leveraging this data, businesses can fine-tune their marketing strategies to target high intent prospects more effectively. In this blog post, we’ll explore the concept of buyer intent data, its applications, and how it can transform your approach to lead generation and sales.

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What Is Buyer Intent Data?

Buyer intent data refers to information collected about a prospect’s behavior, indicating their likelihood to purchase a product or service. This data is derived from their online activities, such as:

Searching for specific keywords.

Visiting certain web pages.

Engaging with competitors’ content.

Downloading whitepapers or attending webinars.

For example, if a user frequently visits blogs about CRM solutions and downloads case studies, this signals a strong intent to purchase a CRM system. Businesses can use this information to engage with such prospects at the right time with the right messaging.

How Does Buyer Intent Data Support High-Intent Prospects?

Understanding and acting on buyer intent data helps businesses identify and prioritize High-Intent Prospects. Here's how it works:

1. Prioritizing Leads with High Purchase Intent

Not all leads are created equal. Intent data helps identify those closer to making a buying decision. This enables sales teams to focus their energy on leads most likely to convert, improving efficiency and ROI.

2. Personalizing Engagement

High-intent prospects often have specific needs. By analyzing their intent data, businesses can tailor messages, offers, and solutions that resonate with their current stage in the buying journey.

3. Reducing the Sales Cycle

When sales teams approach leads already showing intent, the conversation starts further down the sales funnel. This reduces the time spent nurturing these leads and accelerates the path to conversion.

Why Should You Use Buyer Intent Data in Your Marketing Strategies?

Improves Targeting Accuracy: With intent data, businesses can identify and segment audiences based on their likelihood to engage or purchase. This minimizes wasted marketing spend on uninterested prospects.

Enhances Cross-Functional Collaboration: By sharing buyer intent data across sales, marketing, and product teams, companies can align their efforts. Sales teams can focus on qualified leads, marketing teams can craft compelling campaigns, and product teams can understand customer needs better.

Drives Revenue Growth: By targeting the right prospects at the right time, businesses can increase their conversion rates, leading to higher revenue.

Builds Long-Term Relationships: Acting on buyer intent doesn’t just close deals—it sets the stage for building trust and long-term relationships. Engaging prospects with relevant, timely solutions fosters loyalty.

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How Can Businesses Effectively Use Buyer Intent Data?

Integrate Intent Data into Your CRM: By integrating intent data into your CRM, you can create a single source of truth for prospect behavior. This makes it easier to track and act on buyer intent.

Develop Dynamic Campaigns: Use intent data to create dynamic marketing campaigns that adapt based on user behavior. For instance, if a prospect downloads an eBook, trigger a personalized email sequence.

Align Sales and Marketing Teams: Share insights from buyer intent data with your sales team to ensure they approach leads with relevant messaging. Alignment between sales and marketing boosts overall campaign effectiveness.

Leverage AI and Automation: Modern tools use AI to analyze buyer intent data, identify patterns, and recommend actions. Automation ensures your team acts on insights quickly and efficiently.

What Are the Challenges of Using Buyer Intent Data?

While buyer intent data offers significant benefits, there are challenges to consider:

Data Accuracy: Intent data needs to be accurate and up-to-date to be effective. Relying on outdated or incomplete data can lead to wasted efforts.

Privacy Concerns: Ensure that your collection and use of intent data comply with data protection regulations like GDPR or CCPA.

Integration: Effectively integrating intent data into existing systems like CRM or marketing automation platforms can be complex.

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Conclusion

Buyer intent data is transforming how businesses approach lead generation and sales. By leveraging this powerful tool, companies can design Marketing Strategies that focus on High-Intent Prospects, leading to better engagement, higher conversion rates, and increased revenue.

The future of B2B marketing lies in data-driven insights, and buyer intent data offers the clarity and precision needed to succeed in an increasingly competitive landscape.

Are you ready to drive your high-intent prospects? Start incorporating buyer intent data into your strategies today and see the results for yourself!

[pipelinesignals]

Is ZoomInfo better than LinkedIn Sales Navigator?

ZoomInfo has much to offer compared to LinkedIn Sales Navigator; however, it is essential to understand your team’s needs before investing in either solution.

At its most basic level, LinkedIn Sales Navigator is an ideal tool for targeting clients you want or specific clients. At the same time, ZoomInfo excels at discovering key decision-makers who may not be in your sights already.

Sales Navigator is the go-to platform for acquiring precise contact information, including names, cities, and job titles. Meanwhile, ZoomInfo offers you more current data in larger categories such as company size, industry type, etc.

In addition, ZoomInfo also makes exporting contact lists for use with CRM and marketing automation platforms incredibly simple. ZoomInfo is also a great tool for sales professionals as it offers Contact and company data and Buyer intent data, which are key factors in the success of any sales team.

Furthermore, it has specialized features like sales automation (Engage), revenue intelligence (Chorus), and conversational sales (Chat) that are not available on Sales Navigator.

[apapae]

Top 20 Best Practices for Implementing B2B Buyer Intent Data

An overwhelming 99% of businesses have reported an increase in sales or ROI after implementing intent data in their strategies.

B2B buyer intent data is a powerful tool that offers deep insights into prospective clients’ search behaviours and interests. 

Businesses leverage this data to precisely target their marketing and sales efforts, tailoring strategies to align with what potential customers are actively seeking. This alignment can lead to significantly higher conversion rates and increased revenue. 

For More Information: https://sales-demand.com/top-20-best-practices-for-implementing-b2b-buyer-intent-data/

A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

To fully harness the potential of B2B buyer intent data, businesses should adopt best practices such as integrating intent data with CRM systems, personalizing outreach based on specific buyer signals, and continuously analyzing data to refine strategies. 

Let’s explore together because implementing these top 20 best practices can substantially enhance business growth.

20 Best Practices for Implementing B2B Buyer Intent Data

1# Understand the Basics of B2B Buyer Intent Data

Before diving into implementation, it’s essential to understand what B2B buyer intent data is. It refers to information that indicates a prospect’s level of interest in your product or service. 

This data is gathered from various online behaviors, such as web page visits, content downloads, and social media interactions. 

Understanding these fundamentals helps you recognize the different types of intent signals, such as informational, navigational, and transactional, each revealing different stages of the buyer’s journey. 

Mastering these basics will lay a solid foundation for effective utilization and strategic decision-making.

2# Identify Your Objectives

Clearly define your objectives for using B2B buyer intent data. Whether it’s for lead generation, improving sales strategies, or enhancing customer engagement, having a clear goal will guide your implementation process. 

Objectives might include increasing qualified leads, reducing the sales cycle, or improving the personalization of marketing efforts.

Pinpointing specific goals allows you to measure success more effectively and ensures that all efforts align with your overarching business strategy. This clarity also aids in selecting the right tools and methods for capturing and analyzing intent data.

3# Choose the Right Data Providers

Selecting a reliable data provider is crucial. Look for providers who offer accurate, comprehensive, and up-to-date data. Some reputable providers include Bombora, TechTarget, and G2. 

Evaluate providers based on their data sources, the frequency of data updates, and their reputation in the market. 

Our Services: https://sales-demand.com/lead-generation-solutions/

Consider how well their data integrates with your existing systems. Reliable providers will offer transparent methodologies, robust customer support, and compliance with data privacy regulations. 

Choosing the right provider ensures you have access to quality data that can drive meaningful insights and informed decisions.

4# Integrate Intent Data with Your CRM

Integrating buyer intent data with your Customer Relationship Management (CRM) system allows for seamless data flow and better alignment between sales and marketing teams. This integration helps in identifying and prioritizing high-intent leads. 

It also enables your teams to track interactions and engagements across multiple touchpoints, providing a 360-degree view of the prospect. Effective integration ensures that intent data is actionable, facilitating personalized outreach and timely follow-ups. 

Leveraging CRM systems like Salesforce, HubSpot, or Microsoft Dynamics can enhance collaboration and optimize the overall lead management process.

 5# Align Sales and Marketing Teams

Ensure that your sales and marketing teams are aligned and understand the importance of intent data. Regular meetings and training sessions can help both teams utilize the data effectively. 

Alignment involves creating shared goals, developing unified messaging, and establishing clear communication channels. When both teams are on the same page, they can work collaboratively to nurture leads through the sales funnel. 

This alignment also minimizes the risk of duplicated efforts and ensures a consistent experience for prospects. Regular feedback loops and performance reviews can further enhance this collaboration, driving better results.

6# Segment Your Audience

Segment your audience based on their intent signals. This segmentation allows you to tailor your marketing messages and offers to different groups, improving engagement and conversion rates. 

Segmentation can be done by industry, company size, geographic location, or behavior patterns. Understanding the specific needs and pain points of each segment allows you to create more relevant and targeted campaigns.

This approach also helps in prioritizing resources and efforts on high-potential segments. Effective segmentation enables you to deliver personalized experiences that resonate with your audience, thereby enhancing customer satisfaction and loyalty.

7# Personalize Your Outreach

Use buyer intent data to personalize your outreach efforts. Tailored emails and targeted content can significantly increase the chances of converting a lead into a customer. 

Personalization involves using insights from intent data to address the specific interests and pain points of your prospects. This could mean referencing a recent interaction, suggesting relevant content, or offering a solution to a known problem. 

Personalized outreach shows prospects that you understand their needs and are equipped to provide value. Tools like email marketing platforms and marketing automation software can facilitate effective personalization at scale.

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8# Develop Relevant Content

Create content that addresses the specific needs and pain points of your target audience. Use the insights gained from intent data to develop content that resonates with your prospects. 

This could include blog posts, whitepapers, case studies, webinars, and more. Understanding what interests your audience enables you to produce content that provides solutions, answers questions, and adds value.

Regularly updating your content based on the latest intent signals keeps it relevant and engaging. High-quality, relevant content not only attracts and retains prospects but also positions your brand as a thought leader in your industry.

9# Use Predictive Analytics

Leverage predictive analytics to anticipate the future behaviors of your prospects. This approach can help you stay ahead of the competition and provide timely solutions to your potential clients. 

Predictive analytics uses historical data, machine learning, and statistical algorithms to forecast future actions. Identifying patterns and trends allows you to predict which prospects are most likely to convert, enabling you to tailor your strategies accordingly.

This proactive approach allows for more strategic planning and resource allocation. Implementing predictive analytics tools can significantly enhance your ability to engage with high-intent prospects at the right time.

10# Monitor and Analyze Data Regularly

Regularly monitor and analyze your intent data to identify trends and patterns. This ongoing analysis helps in refining your strategies and making informed decisions. 

Set up dashboards and reports to track key metrics, such as engagement levels, conversion rates, and lead scores. Regular analysis enables you to spot shifts in behavior early and adjust your approach accordingly. 

This continuous improvement process ensures that your strategies remain effective and aligned with your objectives. Regular data analysis helps in identifying any gaps or opportunities for further optimization.

11# Implement Multi-channel Marketing

Utilize multiple marketing channels to reach your prospects. Combining email marketing, social media, and content marketing can maximize your chances of engaging with high-intent buyers. 

Multi-channel marketing ensures that you meet prospects where they are and deliver a consistent message across different platforms. Leveraging various channels increases your touchpoints and enhances brand visibility.

Each channel can be tailored to specific segments or stages of the buyer’s journey, providing a cohesive and comprehensive experience. Tools like marketing automation platforms can help manage and optimize your multi-channel campaigns.

Read More Blog: https://sales-demand.com/blog/

12# Focus on High-Intent Keywords

Optimize your content and campaigns for high-intent keywords. These keywords indicate that a prospect is closer to making a purchase decision, making them valuable for targeting. High-intent keywords often include terms like “buy,” “best,” “review,” and specific product names. 

Conduct keyword research to identify these terms and incorporate them naturally into your content. This focus ensures that your content appears in search results when prospects are actively seeking solutions, increasing the likelihood of engagement and conversion. 

Regularly updating your keyword strategy based on intent data insights can further enhance your SEO efforts.

13# Use Account-Based Marketing (ABM)

Incorporate Account-Based Marketing (ABM) strategies to focus on high-value accounts. Intent data can help identify which accounts are showing interest, allowing for more personalized and effective marketing. 

ABM involves creating tailored campaigns for specific accounts, often involving close collaboration between sales and marketing teams. 

Leveraging intent data allows you to prioritize accounts with the highest potential and customize your outreach to address their unique needs.

This targeted approach increases the relevance and impact of your marketing efforts, leading to higher engagement and conversion rates among key accounts.

14# Optimize Lead Scoring Models

Enhance your lead scoring models by incorporating intent data. This optimization helps in accurately prioritizing leads based on their likelihood to convert. 

Lead scoring assigns values to prospects based on their behaviors and characteristics, helping sales teams focus on the most promising leads. Intent data provides additional insights, such as engagement levels and specific interests, allowing for more precise scoring. 

Regularly review and adjust your lead scoring criteria to ensure they reflect the latest intent signals. This continuous refinement helps in improving the efficiency and effectiveness of your lead management process.

15# Create Targeted Advertising Campaigns

Develop targeted advertising campaigns using intent data. Platforms like LinkedIn and Google Ads allow you to target specific audiences based on their online behaviors and interests. 

Leveraging intent data allows you to create highly relevant ad campaigns that resonate with your audience. Tailor your ad messaging and creatives to address the specific needs and pain points identified through intent signals. 

This targeted approach increases the chances of capturing the attention of high-intent prospects and driving conversions. Regularly monitor and optimize your campaigns to ensure they deliver the desired results.

[easternmind]

TRIPITAKA - the lost spiritual sequel to Cosmology of Kyoto was found

This post is a compilation of a series of tweets I have composed over a period of weeks during this summer.

For years, it was uncertain whether TRIPITAKA 玄奘三蔵求法の旅, by Soft Edge, had in fact ever been published. I remind the more absent-minded readers that this is the studio responsible for the mythical CD-ROM Cosmology of Kyoto, originally released in Japan in 1993, later published in the United States by Yano Electric in 1995. Knowledge of this their second and final production comes solely from the online CVs of producers Hiroshi Ōnishi and Mori Kōichi. No other information could be found online, and no actual copy of the game was known to exist.

Earlier this year, this disc surfaced at Yahoo Auctions. It sold for nearly $300 after 24 bids.

As suggested by its tile, which translates to Xuanzang Sanzo's Dharma-Seeking Journey, it was always assumed that the game illustrated episodes of the life of the celebrated Chinese Buddhist monk, particularly his 7th century pilgrimage to India. The captures printed on the back not only show a character highly reminiscent of the ancient scholar, they depict a variety of scenes taking place in China and India.

According to the severely incomplete archived version of PD Inc's website, the Japanese publisher responsible for this digipack, it was available for sale at museums hosting the 1999 Silk Road Journey To The West exhibition, which suitably matches the date printed on the back cover. However, this date presents yet another open question, as the Ōnishi-San and Kōichi-San bios both list it as a 1995 production.

The technical specifications may provide an enlightening clue, as they refer to Windows 95, 640x480px resolution and an 8-Bit color mode. This indicates that TRIPITAKA was indeed developed sometime between 1993 and 1995, although it was never published in the CD-ROM game circuit, certainly not in the immediate years after its development was completed. Combined with the data retrieved from the publisher's website, the edition shown here appears to have been produced solely for the occasion, as a means to diversify the museum shop catalog for this major exhibit, given the shared theme.

It would have been nearly impossible, had the program been in fact published in 1995, for a single copy to not have been spotted or mentioned online by the many Japanese collectors who have attempted to locate it for decades, unsuccessfully. On the other hand, a CD-ROM that was sold at a museum exhibit is likely to be purchased by visitors who were entirely unaware of the item's relevance as an elusive multimedia gem.

If a tangent is permitted here, both productions are inextricably linked with the museum space, and as far as I can speculate, Cosmology of Kyoto was, itself, also published with the intention of being made available in gallery stores in addition to computer game retailers. I say this because this was a production made possible by collaborative efforts including a variety of Japanese museums, to the extent these are referenced by name in the game's credits.

Considering the price at which the item was sold at auction, I was fairly certain that it was purchased by one such video game collector who knew exactly what they were bidding for. Later in July, I was able to locate the buyer and establish contact. Initially, the buyer was only able to produce this screenshot of the disc program launcher. The title reads "Cosmology of Asia", validating the claims that Soft Edge was in effect planning for series of edutainment software prior to its demise in the mid-90s.

In my second contact with the owner, I asked if he was available to produce a disc image and share it online for purposes of software preservation. The owner politely declined, stating that this was not something he was willing to do but offered to record the following gameplay video instead.

At a glance, the art style of Tripitaka is unsurprisingly similar to that of Cosmology. Most of its episodes occur during the day, whereas the latter was mostly played under the dark cover of night. The first scene depicts a dying Xuanzang reminiscing on his journeys in the company of a young chronicler. Structurally, both games are also nearly indistinguishable from one another, producing ample historical information for context, including detailed maps and chronologies.

TRIPITAKA was considered to be lost media for decades. As such, the importance of this footage could hardly be overstated. I would not hesitate to compare this development to the unearthing of Osamu Sato's Chu-Teng, the Eastern Mind sequel that was also deemed lost for many years, miraculously found during the time this blog was inactive.

I am delighted to have played a minor role in the unraveling of this thirty year old mystery, and can hardly contain my enthusiasm, as I now find myself equipped with sufficient information to produce a full post concerning a game about which I could not have written more than a sentence, just last year.

I would also like to thank the author of the @mendelpalace Tumblr for his timely alert regarding the Yahoo listing.

[tea-kitten]

hey there! Hope you are well. Since you seem very knowledgeable about cat breeding, i was wondering if you could share your thoughts on ethical issues with breeding. Some common points; is it really ethical to create more animals for profit? Shouldn’t people be adopting from overcrowded shelters instead of shopping for designer cats? Pregnancy is a great physiological strain to any animal, why is it ok to purposely put animals through this repeatedly for human gain? Thanks for your time :)

I am going to pretend that this is not an obvious attempt to start some weird adopt-don't-shop disk horse in a rando's DMs and answer your questions in good faith. I will also be focusing on what I am familiar with, which is cats. There are many parallels between purebreeding of dogs and cats, but there are also many differences - because they're completely different animals with completely different histories when it comes to selective breeding practices.

Most ethical breeders struggle to break even after you factor in money spent on healthcare/screening for the queen/stud, healthcare/screening for the kittens, and the expense of showing - which is nearly a necessity if your goal is to produce cats that conform to the breed standard. If you're in the community with the intention of turning a profit, you probably should not be breeding animals - especially not cats. You will probably also not find a mentor willing to give you an intact cat to start with, because the first thing they're going to tell you is that you are not going to make money. If you are a prospective buyer, you 100% need to be vetting the breeders you are researching to make sure that their goal is to produce healthy, happy, and typey kittens and not to get rich.

So why do they do it if not to make money? Because they want to preserve or improve on their vision of the breed. They want to produce animals that enrich the lives of other people, as those animals have already enriched their own. Using the devon rex as an example, many breeders and owners of this breed are involved with them because they're allergic to cats and the devon is one of the only breeds they can safely own.

Ethical cat breeders do not, as a general rule, contribute to overcrowding in animal shelters. People who fail to take responsibility for their animals' reproductive potential contribute to overcrowding in animal shelters. Every ethical breeder I have ever interacted with has an unconditional return policy - that means that if I suddenly found myself unable to provide a home for my 14 year old devon, Vi, the contract I signed when I bought him requires that I make heroic efforts to return him to his breeder in Michigan rather than dump him in a shelter down here in Texas. Every ethical breeder I have ever interacted with would not relinquish an intact kitten to a buyer unless that buyer was an established breeder in their own right or a mentee working directly with the breeder under close tutelage to start their own cattery. Most ethical breeders these days require their kittens to be chipped; some go to the extent that they will not allow their own microchip data to be replaced with yours, so their information will be available in case the cat is ever picked up as a stray. My aunt, who breeds devons, coordinates rescue operations that identify every devon, suspected devon, or devon mix that shows up on shelter websites and get them adopted or placed in foster care by a local devon lover as soon as the hold period is over. From my experience, this is a standard practice in basically all cat breed circles I've brushed up against, and it's pretty common in dog fancy groups as well.

But wait, you ask, doesn't someone buying a purebred kitten from an ethical breeder contribute to overcrowding by removing them as a potential adopter of a shelter cat? Mmmmm not really. Some people are happy to adopt shelter cats AND buy purebreds. Some people only adopt. Some people only buy purebreds. If they would only ever buy a purebred, then buying a purebred would not remove them from a list of hypothetical potential adopters. Someone who is allergic to cats can't just adopt a cat from a shelter; they have to find a hypoallergenic breed and then meet representatives of that breed to confirm they won't react to it. Someone who has small children, special needs, or small children with special needs may not be able to just adopt a cat from a shelter; they need to know that the cat they bring into their home will be safe there, and that the cat will be safe for the home as well. When you adopt a shelter cat, you have zero idea what its general temperament will be, or whether you are adopting an animal with severe and potentially debilitating trauma history. Its medical history before the intake date will be unknown, its congenital health risks will be unknown. When you buy a kitten from an ethical breeder, you know it has been carefully socialized and acclimated to a normal home environment and the breeder will be able to tell you some basic things about its temperament, including whether it will be shy or outgoing, on top of characteristics that are common in the breed.

Lastly, pregnancy is a dangerous and difficult thing for all animals to go through. All cats in animal shelters were also produced by a cat becoming pregnant. The difference between a cat breeding under the supervision of an ethical breeder and a cat breeding because its irresponsible owner let it hunt the local wildlife while intact or just thinks kittens are cute is that I guarantee you the purebred cat is getting proper prenatal and postnatal care and nutrition, and the kittens will be kept in a safe and loving environment until they are purchased by a buyer that has been thoroughly vetted by the breeder. Also, if we ceased to "put cats through pregnancy for human gain" we would cease to have pet cats that have been produced with the health and ethical treatment of those cats in mind.

If you want to adopt a shelter cat, awesome! I have owned and loved some amazing rescues in my life. Do your research to make sure that the issues that your cat might have when you bring it home are issues you can manage. If you want to buy a purebred, awesome! Do your research to make sure the breeder you work with is doing so ethically, and get suspicious of them if they aren't researching you right back. Make sure the breed you want really is a good fit for your lifestyle, because an animal is not an accessory. ---

TL;DR VERSION: - Breeding purebred cats is, generally speaking, a horrible way to make money if you care about the welfare of your animals and the betterment of the breed. - Ethical breeders making purebred animals does not contribute to overcrowding in shelters; irresponsible pet ownership does. - Most purebred animals either never end up in a shelter because a cat that can no longer stay with its owner is contractually required to be returned to its breeder for rehoming, or do not stay for long because breed fancier groups of all stripes keep an eye out for their favored breeds and get them out as soon as they show up. - 1 purebred animal produced does not necessarily equate to 1 animal in a shelter not finding a home. Many people who will buy purebreds either cannot or will not ever adopt a shelter pet and that is not a moral failing on their part. - "Pregnancy is a great physiological strain on any animal" is a description of a biological process, not a means of bolstering arguments in an exploration of whether to adopt or purchase an animal. However, if an organism is going to be put through the great physical strain of pregnancy, I would prefer that organism to be kept warm, healthy, well-fed, and given full access to medical care throughout the process overseen by someone who has a lot of experience.

If you have a problem with your local pet shelter being overcrowded, consider volunteering, establishing a foster network, donating time/money to local rescues/neuter drives/etc, or getting politically active to increase the availability of local resources.

[partofthefandoms]

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

[leadsbaba8]

Elevate Your Real Estate Business with PPC Advertising Services by Leads Baba

A quality lead generation strategy is essential for success in the highly competitive real estate industry. Whether you're an agent, broker, or property developer, finding the right clients can be a daunting task. This is where Leads Baba, a specialized real estate lead-generating agency, steps in. Our tailored PPC (Pay-Per-Click) advertising services are designed to connect you with potential buyers and sellers quickly and effectively.

Why PPC Advertising?

PPC advertising is one of the most efficient ways to reach your target audience online. Unlike traditional advertising methods, where you pay upfront regardless of results, PPC allows you to pay only when someone clicks on your ad. This ensures that your marketing budget is spent on genuinely interested prospects.

Moreover, PPC ads appear at the top of search engine results, on social media platforms, and across a vast network of websites, giving you maximum visibility. For real estate businesses, this means more exposure, more inquiries, and ultimately, more sales.

How Leads Baba Maximizes Your PPC Success

At Leads Baba, we understand the unique challenges and opportunities within the real estate market. Our PPC advertising services are tailored specifically to meet the needs of real estate professionals. Here’s how we do it:

1. Targeted Campaigns: We create highly targeted PPC campaigns that focus on the demographics, locations, and behaviors most likely to result in qualified leads. Whether you’re selling luxury homes, commercial properties, or rental units, we ensure your ads reach the right audience.

2. Custom Ad Copy and Design: Our team of experienced copywriters and designers crafts compelling ad copy and visuals that resonate with potential clients. We highlight the unique selling points of your properties, encouraging clicks and inquiries.

3. Keyword Optimization: We conduct thorough keyword research to identify the most relevant and cost-effective terms for your campaigns. By targeting high-intent keywords, we attract prospects who are actively searching for real estate services like yours.

4. Continuous Monitoring and Optimization: PPC is not a set-it-and-forget-it strategy. Our team analyses performance data to make real-time adjustments to your campaigns. This ensures your ads remain competitive and your budget is used efficiently.

5. Transparent Reporting: We believe in full transparency with our clients. You’ll receive detailed reports that show exactly how your campaigns are performing, including key metrics like click-through rates, conversion rates, and ROI.

The Leads Baba Advantage

Choosing Leads Baba for your PPC advertising needs gives you access to a team of experts dedicated to growing your real estate business. Our deep understanding of the market, combined with cutting-edge tools and strategies, allows us to deliver results that drive your business forward.

With Leads Baba, you’re not just getting clicks; you’re getting qualified leads that are ready to engage and transact. We take the guesswork out of digital advertising, allowing you to focus on what you do best—closing deals and growing your real estate portfolio.

Get Started with Leads Baba Today

You're ready to take your real estate business to the next level, aren't you? Contact Leads Baba today to learn more about our PPC advertising services and how we can help you generate high-quality leads. Let us handle your digital marketing while you focus on building lasting relationships with your clients.

Paid advertising is a powerful tool in the digital age, and with Leads Baba as your partner, you’ll see tangible results that contribute to the long-term success of your real estate business. Don’t miss out on the opportunity to connect with potential clients when they’re actively searching for properties like yours.

For More Details Leads Baba 

💻 Website: https://leadsbaba.co

☎️ Phone: +91 98734 08571

📬 Mail: support@leadsbaba.co

📍Address: A-126, 1st floor, Sector -63, Noida ( 201301)

[priyankaseo]

This article aims to discuss the role and importance of SEO in today’s world of e-commerce and the rapid growth of Internet sales. Here are ten powerful e-commerce SEO strategies that will aid you in achieving this goal.

Optimize Your Product Pages

Ensure that each product page is properly indexed for the search engines. It is considered important to use keywords in the product's title, the corresponding description, and meta tags. Also, properly formatted images with correct Alt text and product reviews improve your rankings.

Improve Site Speed

A site that loads quickly creates a good impression with the users and boosts the site on the search engine results. Optimize images, implement a CDN, and avoid excessive use of massive scripts to enhance the speed of your website.

Mobile Optimisation

Make sure your website is also accessible on mobile devices/phones. Since more people shop using their mobile phones, a mobile site can decide to improve your search engine status and usability greatly.

Use Long-Tail Keywords

Generally, it is more effective to go after long-tail keywords since the traffic is likely to be highly targeted and likely to convert. The specified keywords have less competition and cover the target audience’s request in detail, which means the buyers’ intent.

Create High-Quality content

  This is by posting good-quality articles on the products and on industries closely related to them at regular intervals. You can create and share blog posts, guides, and videos that will draw more visitors to your website and enhance your SEO.

Optimize for Voice Search

As speech devices gain popularity, using voice search is essential. It's important to use natural language and phrases that people are likely to use when talking to their devices.

Secure Your Website

SSL certificate makes your site secure as well as helps in increasing the rank of your site in search engine results. This is a valuable SEO technique since search engines rank secure sites as a prioritization factor.

Build quality backlinks

Traffic that flows from other reliable sites informs search engines that your site is credible and should rank highly in results. Focus on consistency and building quality relationships with influential people. Collaborate with other businesses to acquire high-quality backlinks.

Use Schema Markup

Using schema mark up allows search engines to interpret your content more effectively. This can improve your site's ranking in search engine results pages (SERPs) and increase click-through rates.

SEO Reporting and Review

Maintain the tracking of the SEO performance by using tools such as Google Analytics and Google Search Console. When you analyse your data, you can identify areas that are effective and areas that require attention.

Conclusion

All these ten e-commerce SEO strategies that have been discussed above will help you improve your e-commerce website and improve sales greatly. It is very important to remember that SEO is not a process that needs to be done once and leave; on the contrary, it needs to be done frequently and modified constantly to meet the competition. Maintain the company on these strategies, and the result will be a vast increase in online sales over time.

[milkmaannn]

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

[abhibaj]

What is B2B Intent Data? A Roadmap for B2B Marketers

No matter what your business is, without sales conversions, success remains elusive. While this is a universal truth, the challenge lies in how B2B enterprises can achieve optimal sales conversions. B2B intent data consists of behavioral signals that identify prospects at the account or buyer level with a high likelihood of conversion based on their interest in your product or services. B2B buyer intent data is collected from a variety of signals gathered at multiple touchpoints throughout the customer journey. These signals indicate the products, features, and content your target audience seeks. By leveraging intent data statistics, B2B businesses can gain valuable insights to optimize their marketing and sales strategies. This article delves into B2B intent data definition, roles, collection methods, and strategies in sales and marketing to boost ROI and sales performance.

What is B2B Intent Data?

B2B intent data reveals the motivations and desires of your audience, gleaned from their online buying behaviors. It offers insights into preferences, needs, and purchase readiness, gathered from channels like website visits, social media interactions, emails, and search queries. Analyzing intent data statistics for marketing insights allows businesses to deeply understand their audience’s needs, enabling tailored marketing strategies. This data extends beyond direct interactions with a company’s digital assets and includes insights from third-party sources such as data providers and publishers.

Get full insights: https://itechseries.com/blog/what-is-b2b-intent-data-a-roadmap-for-b2b-marketers/

Why is Intent Data Important to B2B Sales and Marketing Organizations?

Effective B2B intent data strategies for lead generation are pivotal for modern sales and marketing organizations. Understanding the significance of intent data is crucial, as it empowers businesses to pinpoint and engage prospects. Some of the significances are as follows:

Enhanced Accuracy: B2B intent data is derived from a user’s actual behavior and engagement with a brand, offering greater accuracy compared to demographic or firmographic data, which may not accurately reflect a user’s current interest or buying intent.

Tailored Messaging: With the data, businesses can personalize their outreach efforts to target prospects who are most likely to engage. Businesses can significantly boost their conversion rates and optimize ABM strategy with intent data by customizing messages to align with a user’s interests and behavior.

Optimized Lead Scoring: It also allows businesses to capture lead scores based on conversion likelihood. By identifying prospects and actively researching specific products or services, businesses can prioritize these leads and concentrate their outreach on those more inclined to make a purchase.

Steps for Intent Data Collection and Integration

The steps of B2B intent data collection are essential for businesses aiming to leverage intent data outreach to drive ROI and sales. Here is the process:

Step 1: Identify Your Data Sources

To effectively anticipate customer needs and tailor marketing efforts, it’s crucial for marketers to first identify relevant sources of intent data. These can include website analytics, content consumption analysis, social media monitoring, third-party data providers, purchase history, and existing customer data. Understanding these sources empowers marketers to create personalized customer experiences aligned with business goals.

Step 2: Define and Align Your Business Goals

Aligning B2B intent data with specific business objectives is essential. For instance, if the goal is to increase inbound lead generation, relying solely on traditional outbound methods won’t suffice. Marketers can leverage intent signals—such as specific search queries or visits to key web pages—to anticipate purchase intent. By targeting identified contacts with tailored offers through email campaigns and ads, marketers can effectively drive inbound lead generation. This can also enhance conversion rates, optimize ad targeting, and even retarget existing customers with compelling new offers.

Step 3: Data Integration

Integrating intent data into ABM strategies enhances campaign effectiveness. This integration enables a real-time mixture of purchase history, behavioral attributes, and demographic data. Collaborating with IT and operations teams ensures seamless data synchronization across platforms, optimizing audience targeting and personalization efforts.

Step 4: Segment and Personalize

Segmenting audiences based on intent signals allows for targeted messaging and personalized offers. By identifying groups exhibiting similar interests or behaviors, marketers can craft bespoke content—like tailored emails, website experiences, and ad creatives—that resonate with each segment’s unique preferences and intents.

Why Intent Data is the Future of B2B Marketing and Sales

In today’s competitive landscape, understanding buyer intent is pivotal for achieving higher success rates in marketing. By analyzing prospects’ behaviors and triggers, businesses can pinpoint what motivates companies to make purchasing decisions and when they are most likely to act. This insight allows for precise targeting and personalized advertising, significantly increasing conversion rates. As information becomes more accessible, prospects are increasingly informed about their options.

Follow for more info: https://www.itechseries.com/

Conclusion

Harnessing the power of intent data is not just a trend but a strategic imperative for B2B marketers aiming to stay ahead in a competitive landscape. By deciphering buyer behavior and predicting their purchase intent, businesses can tailor their B2B marketing strategies with unprecedented precision. This proactive approach not only enhances conversion rates and ROI but also fosters deeper, more meaningful engagements, with prospects through their buying journey. As technology evolves and data insights sharpen, integrating data into marketing practices will continue to drive superior business outcomes, ensuring companies are well-positioned for future growth and success in B2B markets.

[omarsaga]

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

[nividawebsolutions]

eCommerce SEO Strategies: Boosting Visibility and Ranking in Search Engines

Inside the digital realm, the possession of a meticulously optimised electronic commerce website is of paramount importance in order to achieve triumph. In the highly competitive landscape of online commerce, the implementation of efficient Search Engine Optimisation (SEO) methods is imperative in order to enhance visibility and improve rankings within search engine results. Boost your online sales with Nivida Web Solutions - one of the most trusted eCommerce development companies in Vadodara!

This blog post aims to examine a selection of potent eCommerce search engine optimisation (SEO) tactics that can effectively differentiate your online store, enhance organic traffic generation, and ultimately bolster sales figures.

1.  Conduct Comprehensive Keyword Research:

Performing thorough keyword research is essential for the success of any search engine optimisation (SEO) effort. Determine pertinent terms and phrases employed by prospective clients when conducting searches for products within your specific market segment. In order to identify keywords with high search volume and low competition, it is recommended to employ keyword research tools. Long-tail keywords possess significant value for eCommerce websites due to their tendency to signal a greater level of purchase intent.

2.  Optimize Product Pages:

In order to increase organic traffic to your online store, you need to optimise each individual product page for certain keywords. Titles, meta descriptions, and body copy should all be optimised using your target keywords. Create something that stands out from the crowd, educates the reader, and makes them want to buy the product.

3.  Focus on Site Speed and Mobile Responsiveness:

Pay Attention to Site Speed and Mobile Responsiveness: Both of these variables significantly affect search engine rankings. A website's bounce rate and search engine rankings might both suffer if it takes too long to load. Image compression, caching methods, and the use of content distribution networks will all help your website load faster. In order to deliver a consistent experience across all devices, you need also to make sure your website is fully responsive.

4.  Implement Rich Snippets and Schema Markup:

You may improve the visual appeal of your product listings in search engine results by using rich snippets and schema markup. They increase the likelihood of getting clicks from potential buyers by giving them more information, like product ratings, prices, and availability. Using structured data improves your content's discoverability by making it easier to crawl and index.

5.  Create High-Quality Content:

Add a blog to your online store and update it frequently with informative posts on your items, industry developments, and the problems faced by your customer base. Useful and interesting content does more than just get you more visitors; it also positions you as a go-to resource in your field. Promoting your blog entries on social media and getting others to link to them can help your SEO efforts tremendously.

6.  Optimize for Voice Search:

It is no longer optional to optimise for voice search, what with the popularity of speech-activated assistants like Siri and Alexa. Since voice searches are typically longer and more conversational, your content should emphasise the use of natural language and long-tail keywords. Increasing your visibility in voice search results can be accomplished by providing clear and helpful responses to frequently asked topics. Maximize your online potential and experience result-driven eCommerce solutions with Nivida Web Solutions - an excellent eCommerce development company in Vadodara.

7.  Leverage User-Generated Content:

User-generated content (UGC) like customer reviews and testimonials are great for your SEO and for gaining the trust of future customers. Search engines tend to favour sites that update their information frequently, and reviews give both new and original material. Inspire customers to contribute their opinions and experiences by allowing them to do so on the product pages you create.

8.  Improve Site Architecture and Navigation:

Users and search engines both place a high value on a site's structure and the ease with which they can navigate it. Make that the hierarchy of your website's categories, subcategories, and individual product pages makes sense. Users and search engine bots alike will appreciate your efforts to create internal links to relevant sections of your site. Better engagement metrics can have a favourable effect on your search engine rankings, so make sure your site is as user-friendly as possible.

9.  Optimize for Local SEO:

If your online store also has brick-and-mortar locations or serves a geographically limited customer base, local search engine optimisation is a must. Build landing pages for each of your physical locations, enhance your Google My Business profile, and solicit reviews from your neighbourhood's finest. By optimising local search, you can attract customers who are looking for products in your area.

10. Monitor and Analyze Performance:

Use Google Analytics and Search Console on a regular basis to track your website's success. Check your keyword rankings, bounce rates, and conversion rates, among other important indicators. If you have a firm grasp of these KPIs, you'll be in a better position to monitor progress and make adjustments to your eCommerce SEO strategy as needed.

Final Thoughts:

Improving your eCommerce website's exposure and rating in search engines relies heavily on your use of efficient SEO tactics. You can greatly increase your chances of success in the competitive eCommerce landscape by conducting extensive keyword research, optimising product pages, focusing on site speed and mobile responsiveness, leveraging rich snippets, creating valuable content, optimising for voice search, using user-generated content, improving site architecture, optimising for local SEO, and continuously monitoring performance. In order to stay ahead of the competition and draw a consistent stream of organic visitors to your online store, you need to be proactive and adapt to changing SEO trends. Launch your dream online store - Partner with Nivida Web Solutions - the most distinguished eCommerce development company in Gujarat, India.

[melatonin-groove]

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

[wednesday-o]

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

[genuflectx]

Survey: Adoptable Buyer Preferences (3nd Push)

11/30/2023: We're up to 150 responses, awesome job! I notice responses are very ToyHouse heavy, and I'm not sure the cause since there could be multiple reasons for that. I'm going to try a 3rd push on other popular social sites, but I don't expect much of a difference in responses. DA, Twitter, and Tumblr just aren't as responsive for some reason. Could be the algorithm, could be lack of interest, could be the difference between posting on a forum vs. non-forums... it's a pain either way >.<

This survey covers the demographics of adoptable buyers and their preferences in adoptables, including art style, subject matter, and aesthetic preferences. Answers should be given based on adoptables that you have bought or seriously consider buying, not based on adoptables you find pretty but have no intention to buy.

When it has been open long enough and received enough respondents data will be aggregated and shared publicly for anyone's usage. The intention is to compile data that is useful to adoptable sellers on potential ways to improve their adoptables, however it's unlikely the survey will collect more than a small slice of the adoptable market. The more responses, the more useful.

Collected responses are anonymous and all demographics data is optional to answer; some demographics questions may feel invasive and I encourage you to select "prefer not to answer" or not complete the survey if any are uncomfortable.