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visit-new-york · 1 year

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100 Most Fascinating Facts About the Empire State Building

The Empire State Building, located in the heart of Manhattan, New York City, is an iconic skyscraper and one of the most famous landmarks in the world.

Construction of the Empire State Building began on March 17, 1930, and was completed in just 410 days, opening its doors to the public on May 1, 1931.

Standing at a staggering height of 1,454 feet (443.2 meters), including its antenna, the Empire State Building was the tallest building in the world when it was completed. It held this title for nearly 40 years until the completion of the World Trade Center's North Tower in 1970.

The Empire State Building has 102 floors, with 86 of them being used for office space, and it houses numerous businesses and organizations.

The building was designed by architect William F. Lamb, who worked for the architectural firm Shreve, Lamb & Harmon Associates. The design was inspired by the Art Deco style, which was prevalent in the 1930s.

It cost approximately $40 million to build the Empire State Building, which would be equivalent to over $700 million in today's money when adjusted for inflation.

The building's construction was completed during the Great Depression, and it was often referred to as the "Empty State Building" during its early years due to the difficulty of finding tenants for the office spaces.

To finance the construction, the Empire State Building was funded by a group of wealthy investors, including John J. Raskob, a financier and businessman.

The building's exterior is clad in Indiana limestone and granite, giving it a distinctive and elegant appearance.

The Empire State Building's famous Art Deco spire was originally intended to serve as a mooring mast for dirigibles, but the idea was quickly abandoned due to safety concerns and strong winds at such heights.

The building's construction progressed at a remarkable rate of four and a half stories per week, an unprecedented speed for that time.

During the construction, five workers tragically lost their lives, and they are honored with a memorial plaque inside the building.

The Empire State Building has a total of 73 elevators, including service elevators, and it takes just 45 seconds to reach the 86th-floor observatory from the ground floor.

The building's 86th-floor observatory offers breathtaking panoramic views of New York City and has been visited by millions of tourists from around the world.

Notable visitors to the Empire State Building include several world leaders, celebrities, and even fictional characters like King Kong in the classic 1933 film.

The Empire State Building was the location of several daredevil stunts and record-breaking feats, including the famous race to the top between a man and an elevator.

The building's official lighting system can be programmed to display various colors and patterns during different events and celebrations, making it a striking presence in the New York City skyline.

Every year, on Independence Day, the Empire State Building participates in the Macy's Fourth of July Fireworks display, illuminating the night sky with a colorful show.

In 1964, the Empire State Building was designated as a National Historic Landmark, recognizing its cultural and historical significance.

The building's observatories are open to the public year-round, and they are especially popular during the annual Empire State Building Run-Up event, where participants race up the stairs to the 86th floor.

The iconic scene from the movie "Sleepless in Seattle," where Tom Hanks and Meg Ryan meet on the observation deck, has become a quintessential romantic movie moment.

The Empire State Building has been featured in numerous movies, TV shows, and music videos, cementing its status as a symbol of New York City and an emblem of urban life.

On a clear day, visitors to the observatory can see up to five states: New York, New Jersey, Pennsylvania, Connecticut, and Massachusetts.

The building has experienced several incidents of lightning strikes, but its construction materials safely disperse the electrical charge, keeping it relatively safe during storms.

The Empire State Building's Art Deco lobby is adorned with beautiful murals and decorative elements, transporting visitors back to the glamour of the 1930s.

A famous photograph called "Lunch Atop a Skyscraper" was taken during the construction of the building, showing construction workers casually sitting on a steel beam high above the city.

The Empire State Building has appeared in various video games, becoming a recognizable virtual landmark in games set in New York City.

The building's famous spire has undergone several alterations and changes over the years, including the addition of a television broadcasting antenna.

An observation deck is located on the 102nd floor, offering an even higher vantage point for those willing to climb a few more flights of stairs.

During the annual Empire State Building Run-Up, the fastest recorded time for ascending to the 86th floor is just under 10 minutes.

The building's exterior lights are often coordinated to support important causes, such as lighting up in specific colors to raise awareness for charitable events and holidays.

The Empire State Building's lobby houses a scale model of the building, offering visitors a close-up look at its architectural features and design.

The Empire State Building's design and construction techniques were considered innovative for their time, and many of its principles have influenced the development of future skyscrapers.

The building's façade features intricate stone carvings, depicting various animals and mythological creatures, adding a touch of artistry to its exterior.

The Empire State Building was the first building to have more than 100 floors, making it a true marvel of engineering and architectural achievement.

The building's steel frame weighs around 57,000 tons, and the total weight of the building, including its contents, is estimated to be over 365,000 tons.

In 1945, a B-25 bomber crashed into the Empire State Building's 79th floor in dense fog, resulting in 14 fatalities and significant damage to the building.

The Empire State Building's architecture has served as inspiration for various skyscrapers and buildings around the world.

The building's height, including its antenna, is precisely 1,454 feet and 8 9/16 inches (443.2 meters), making it an engineering marvel to achieve such precision during the 1930s.

The Empire State Building has been featured in numerous songs, poems, and works of literature, cementing its status as a symbol of ambition, progress, and the American Dream.

The building's main lobby features a stunning ceiling mural titled "American Progress" by artist Roy Sparkia, depicting the rise of New York City.

A bronze plaque on the ground floor commemorates the visit of President Franklin D. Roosevelt, who turned on the building's lights with a push of a button on May 1, 1931.

The Empire State Building was the location of a unique event in 1951 when Kathryn Johnston became the first woman to be married on the building's observatory.

In 1980, the exterior of the Empire State Building was designated as a city landmark, ensuring its preservation for future generations.

The Empire State Building's prominence as a symbol of American industrial prowess and architectural excellence was further solidified by its inclusion in the Great Seal of New York City.

The building has been featured on several postage stamps issued by the United States Postal Service, further showcasing its iconic status.

The Empire State Building played a significant role in numerous movie plots, and its imposing presence has served as a backdrop for memorable cinematic moments.

The building's immense height allows it to be visible from various points across New York City, making it a guiding landmark for many residents and tourists.

The Empire State Building was depicted in the 1983 video game "King Kong," where players climbed the building to rescue the titular character.

The building's observation decks have hosted numerous special events, including weddings, proposals, and even a high-wire walk by daredevil Philippe Petit in 1974.

The Empire State Building is an energy-efficient building, and it has earned a Leadership in Energy and Environmental Design (LEED) Gold certification for its sustainability practices.

The annual Empire State Building Run-Up attracts participants from around the world, with many athletes and fitness enthusiasts challenging themselves to conquer the stairs.

The building's 86th-floor outdoor observatory has been featured in movies like "An Affair to Remember" and "Sleepless in Seattle" as a place where couples can share special moments and breathtaking views.

The building's observation decks have been the setting for several world records, including the highest concert and the highest-flying paper airplane launch.

On a windy day, the Empire State Building sways gently, and the topmost floors can sway up to several feet due to its flexibility and structural design.

The Empire State Building has appeared in numerous comic books and graphic novels, often serving as a backdrop for superhero battles and epic showdowns.

The building's observatories are equipped with high-powered binoculars to allow visitors to get a closer look at various landmarks and attractions across the city.

The Empire State Building has been featured in various virtual reality experiences, allowing people from around the world to explore its heights without leaving their homes.

The Empire State Building's façade lighting is often used to commemorate special occasions, such as holidays, national events, and philanthropic initiatives.

During the Christmas season, the Empire State Building is illuminated with festive colors, and a large Christmas tree is displayed in the lobby.

The building's observatories are open until midnight, offering visitors a chance to experience the stunning nighttime views of the city that never sleeps.

The Empire State Building's central location in Midtown Manhattan makes it a convenient starting point for tourists exploring the city's many attractions.

The Empire State Building has been featured in video games like "Grand Theft Auto IV" and "Crysis 2," allowing gamers to interact with a virtual representation of the iconic structure.

On a clear night, the Empire State Building's lights can be seen from miles away, creating a mesmerizing sight in the New York City skyline.

The building's annual lighting of the tower in blue on April 15th marks the start of Autism Awareness Month, showing its support for autism-related initiatives.

The Empire State Building has been depicted in countless postcards, souvenirs, and artworks, becoming an emblem of New York City's skyline.

The building's iconic mast and tower were originally intended to serve as docking points for airships, but advancements in aviation technology rendered this idea impractical.

In 1947, a United States Army Air Force B-25 Mitchell bomber successfully made a round-trip flight between New York City and Bermuda, proving the feasibility of commercial transatlantic flights.

The Empire State Building was featured in the climactic battle scene of the 2012 film "The Avengers," where the superheroes fought off an alien invasion from the top of the building.

The Empire State Building has appeared in numerous disaster movies, where it is often destroyed or damaged by earthquakes, tidal waves, and alien invasions.

The building's observatories offer a clear view of the Statue of Liberty, Ellis Island, Central Park, and other iconic New York City landmarks.

The Empire State Building's interior spaces have been used as sets for various film and TV productions, including commercials, documentaries, and music videos.

On special occasions, the Empire State Building's lights synchronize with music, creating stunning light shows visible from various vantage points around the city.

The building has served as a popular backdrop for fashion shoots, with models posing on its observation decks or in front of its grand entrance.

The Empire State Building was the tallest building in the world when it was featured in the classic 1933 film "King Kong," where the giant ape climbed to the top.

The building's annual Empire State Building Run-Up attracts participants from various backgrounds, including professional athletes, firefighters, and fitness enthusiasts.

The Empire State Building has been a popular destination for marriage proposals, with its breathtaking views providing a romantic setting for couples in love.

The building's observation decks have hosted a variety of events, including live music performances, book signings, and art exhibitions.

The Empire State Building's design incorporates setbacks, creating a distinctive and recognizable silhouette on the Manhattan skyline.

The Empire State Building has been featured in numerous post-apocalyptic movies, symbolizing the endurance of human architecture in the face of catastrophe.

The building's height makes it an ideal location for various telecommunication antennas, broadcasting radio, television, and mobile signals to the city.

The Empire State Building is lit up in blue and white in honor of the annual International Day of Peace on September 21st, promoting global harmony.

The building's interior lobby and halls have appeared in several period dramas and historical movies, evoking the elegance of the Art Deco era.

In 1994, a Norwegian base jumper successfully parachuted from the top of the building, landing safely on the streets of Manhattan.

The Empire State Building has served as a focal point in various New Year's Eve celebrations, with its lighting being an integral part of the festivities.

The Empire State Building has been used in art installations and performance pieces, exploring themes of urbanization, identity, and human experience.

The building's observation decks have been visited by numerous celebrities and dignitaries, from movie stars to political leaders from around the world.

The Empire State Building's Art Deco style has inspired interior designs, fashion trends, and architectural elements in buildings worldwide.

The Empire State Building has been depicted in animated movies and TV shows, capturing the imaginations of younger generations.

The building's grand entrance features exquisite decorative bronze doors, with intricate reliefs and ornamental details.

The Empire State Building has been featured in numerous books and documentaries that explore its history, engineering, and cultural significance.

The building has been the subject of various art projects, including paintings, sculptures, and installations, showcasing its allure as an artistic muse.

The Empire State Building has served as a symbol of resilience, representing New York City's ability to recover and rebuild after the tragic events of September 11, 2001.

The building's observatories have been visited by prominent figures in history, including Queen Elizabeth II, Princess Diana, and the astronaut Neil Armstrong.

The Empire State Building's annual Halloween lighting event sees the top of the building bathed in orange and other eerie colors, adding a spooky touch to the city's skyline.

The building's observatories have been used to conduct scientific research, such as atmospheric studies and meteorological observations.

The Empire State Building was featured in the 2005 film "King Kong," where the giant ape climbed to the top once again in a modern retelling of the classic story.

The building's exterior and observatories have been a popular filming location for various TV shows, commercials, and music videos.

The Empire State Building has been featured in the backdrop of countless wedding photographs, becoming an iconic symbol of love and commitment.

As one of the most recognizable buildings in the world, the Empire State Building continues to be a symbol of human achievement, architectural excellence, and the spirit of New York City. Its enduring appeal and timeless beauty ensure its place in history for generations to come.

#Empire State Building #New York City #new york #newyork #New-York #nyc #NY #Manhattan #urban #city #USA #United States #buildings #travel #journey #outdoors #street #architecture

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justinspoliticalcorner · 5 months

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Rachel M. Cohen at Vox:

For years, the easiest thing to do about building new housing was nothing. The federal government largely deferred to state and local governments on matters of land use, and states mostly deferred to local governments, which typically defer to their home-owning constituents who back restrictive zoning laws that bar new construction. That’s slowly changing as the housing supply crisis ripples across the country. Experts say the US is short somewhere between 3.8 million and 6.8 million homes, and most renters feel priced out of the idea of homeownership altogether. The lack of affordable housing is causing homelessness to rise.

In Washington, DC, Congress has held more hearings on housing affordability recently than it has in decades, and President Joe Biden has been ramping up attention on the housing crisis, promising to “build, build, build” to “bring housing costs down for good.” But it’s at the state level where some of the most consequential change is taking place. Over the last five years, Republican and Democratic legislators and governors in a slew of states have looked to update zoning codes, transform residential planning processes, and improve home-building and design requirements. Some states that have stepped up include Oregon, Florida, Montana, and California, as well as states like Utah and Washington. This year, Maryland, New York, and New Jersey passed state-level housing legislation, and Colorado may soon follow suit.

Not all state-level bills have been equally ambitious in addressing the supply crisis, and not all states have been successful at passing new laws, especially on their first few tries. And some states have succeeded in passing housing reform one year, only to strike out with additional bills the next. Real housing reform requires iterative and sustained legislative attention; it almost never succeeds with just one bill signing. Trying to determine why exactly a housing reform bill passes or fails on the state level can be difficult, though advocates say it certainly helps when a governor or other powerful state lawmaker invests time and political capital in mobilizing stakeholders together. Given that housing challenges are not spread equally across a state, sometimes it can be hard to decide whether to pass statewide laws that apply equally to all communities or to pass more targeted legislation aimed only at certain areas. Partly due to pressure from voters and from more organized pro-housing activists, legislative trends are starting to emerge. More states and housing experts are thinking not only about passing laws to boost housing production, but also about how best to enforce those laws, close loopholes, and demand compliance.

States can make it easier to build more housing in a wider variety of places

While states typically grant local communities a lot of discretion in land use policy, more lawmakers are realizing that balance may have tilted too far. As researchers with the Federal Reserve Bank of Minneapolis outlined last fall, some states are now looking to increase housing production by enabling more multifamily housing and accessory dwelling units (ADUs) to be built without having developers first seek approval from local planning agencies or elected boards. This accelerated construction process is known as building “by right.”

For example, Oregon passed a law in 2019 allowing fourplexes (a multifamily home that typically houses four families under one roof) to be built anywhere in large cities and for duplexes to be built anywhere in mid-size cities. Before, a developer would have needed to seek special permission to build such housing. States like Utah and Massachusetts are incentivizing the construction of new multifamily housing near public transit, while states like California and Florida are making it easier to build residential housing in places zoned for retail. Other states, like Maine and Vermont, are making it easier to build ADUs, which are second (and smaller) residential units on the same plot of land as one’s primary residence, like apartments or converted garages.

Vox reports on how states are finally beginning to step on solving the housing crisis.

#Housing Crisis #Housing #Housing Affordability #Zoning #Accessory Dwelling Units #State Legislatures

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ltwilliammowett · 2 years

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Admiral Schank and the “Sliding Keel"

John Schank (1740 -1823) was a British sailor who was very skilled at mechanical design and constructed a cot fitted with pulleys that allowed it to be adjusted by the person lying in it. this won him the nickname “Old Purchase”, from the navy term for using a block and tackle to gain mechanical advantage.

Admiral John Schank by John James Masquerier 1799 (x)

Schank was one of the tiny handful of sailors who made the transition from the lower deck to flag rank. He joined the Royal Navy at an early age during the American War of Independence he was placed in charge of local building of ships to battle the revolutionaries on the Great Lakes.

He was the first person in the western world to advocate the use of a keel that would slide through the centre of the boat and could be raised when not in use. This board made the ships faster, easier to manoeuvre in shallow waters and they could no longer drift sideways so quickly. On his return to England, Schank convinced the navy of the value of adjustable keels, and a number of vessels incorporating this feature, most notably Lady Nelson, were built. She was sent on a two years expedition to chart the southeast coast of Australia, and was involved in the founding of a number of settlements there, including Melbourne and Hobart. However, the sliding keels did have some problems with leakage and jamming, and for a time they went out of favour.

Ship Model, 1799 HMS 'Lady Nelson' with her three boards (x)

Captain Molyneaux Shuldham came up with some modifications in 1809. He was a prisoner of war held by the French in Verdun, but he smuggled out a model of what he called his revolving keel. It was exhibited at the Adelaid Gallery in London, where it came ti be noticed of three brothers from New Jersey, who in 1811 patented it in the US as the centre board. This was quickly taken up and vecame a standard feature on 80% of America's enormous coastal fleet. In due course American yachtsmen saw its advantages, but few British racers took it on. An accident in 1876 was a tragic setback, however, Mohawk, a 43m schooner, had her precarious 1,8m draught made safe by a larg 9,5m centre board. Anchored off Staten Island during the preliminaries of the America's Cup, she was just setting sail for a laisure cruise when she was hit by a squall. Her centre board had not been lowered and she capsized and sank; the vice commodore of the New York Yacht Club and all his guests died. More improvements came over the years, and now the centre board, based on Schank's pioneering idea of a sliding keel, is standard fitting on yachting vessels.

Dauntless and Mohawk racing, October 26, 1875, by William Yorke (1817-c. 1888) (x)

Schank himself died on 6 February 1823, fellow of the Royal Society and Admiral of the Blue. Mount Schank and Cape Schank, Australia, were named in his honour in 1800 by Lieutenant James Grant during his exploratory voyage while commanding Lady Nelson.

#naval history #admiral schank #1740 -1823 #centre board #age of sail

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myhauntedsalem · 6 months

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Absecon Lighthouse

Absecon Lighthouse, located in Atlantic City, New Jersey, is the 3rd tallest masonry lighthouse in the United States. A structure which extends 171 feet in to the sky and 228 steps to reach the top. In April 1854, the Powhatan wrecked off the coast. Three hundred and eleven passengers and crew were lost. This tragedy was only one of many earning the Absecon Inlet the nick name of “Graveyard Inlet”.

In an effort to prevent further wrecks, the U.S. Lighthouse Service commissioned funding from Congress to build a lighthouse on Absecon Island. Designed by Lt. George Meade, the construction began in 1854. Lt. Meade replaced Major Hartman Bache to oversee the building. He would later go on to command the Union Army at Gettysburg. The first lighting took place on January 15, 1857 with a kerosene flame focused through a huge 36-plate, First-Order Fresnel lens (which it still retains). The final cost was $52,436.62. The white light shone brightly towards the sea. One could spot it 19.6 nautical miles from shore. The Absecon Lighthouse served its purpose for many years until being decommissioned in 1933. Since then, the tower has been restored and the lost Keeper’s house rebuilt.

Reports of paranormal activity date back to 1905 when one such keeper claimed to have spotted the Jersey Devil at the top of the tower. Since then, visitors and employees have experienced activity such as smells of pipe and cigar smoke, sounds of footsteps in the tower and the sound of the tower door opening/closing. Dimes have been said to appear in strange locations and partial apparitions have been seen. Not to mention the reports of eerie laughter. Seven deaths have occurred on the property. Thus, is the Absecon Lighthouse haunted by former lighthouse keepers and their families?

#Absecon Lighthouse #haunted lighthouses #ghost and hauntings #paranormal #ghost and spirits #haunted locations #haunted salem #myhauntedsalem #paranormal phenomena #supernatural #haunted #hauntings #spirits #ghosts

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greenoriginhomes · 1 year

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Your Prefab Luxury Home is just four steps away!

There is lot more to design-build a new custom home than just these few steps! However, to simplify and give you a high-level overview, our new home designing-building follows the following 4 steps. For more in-depth details, please consult with one of our new home specialists.

STEP 1: Consultation Phase

Before we start planning how we are going to work with you in building your prefab luxury home, we schedule an obligation-free consultation with you to help you explore your options. Our experienced consultants work with honesty and integrity to help you discover the best way for you to build your home according to your needs and budget.

We put your needs first and guide you, working in your best interests so that you can make informed decisions with confidence as you choose what works best for you.

Don’t be a stranger.

Schedule a consultation with us today!

STEP 2: The Design Phase

Our in-house architects and engineers closely collaborate with you in choosing the design for your dream home. You can either choose a house model from our templates, modify an existing design, or create a custom design. With the aid of computer-aided design software, we render your design and ensure that it conforms to the building laws governing your area in addition to making all necessary modifications to ensure its structural integrity.

We then develop building plans and all necessary documentation before arriving at a fixed cost for your panelized kit home along with cost estimates for the entire building project. Green Origin Homes then handles the permitting process and get your building plans approved by your municipality before starting the project.

STEP 3: The Prefabricating and Building Phase

We start fabricating your panelized kit home a state-of-the-art climate-controlled facility using European Modular Design technology and advanced machinery while our contractors start working on the foundation of your structure. Upon completion, we transport your panelized kit home to the building site and start the construction of your prefab luxury according to the building plans. As panelized homes are flexible and highly customizable, we can make minor modifications to the designs as per your request.

STEP 4: Final Inspection and Your New Home Delivery!

Upon completion of the construction phase, we carry out a final inspection of the structure and make sure that it is stable before equipping it with all the amenities and energy saving technology. We then clean-up and hand over the keys to you so you can move into your new home!

Ready to work with the best panelized home kit builders in New York, New Jersey and Connecticut?

Talk to an expert!

#european modular design technology #Affordable luxury homes florida #prefab luxury home in New Jersey #best prefab luxury home design

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richwall101 · 2 years

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Mickey's Dining Car

Mickey's Dining Car is a classic diner in downtown Saint Paul, Minnesota, United States. Until 2020, it had been in continuous operation at the same location since 1939. Designed to resemble a railroad dining car, the prefabricated building was constructed in 1937 by the Jerry O'Mahony Diner Company of Elizabeth, New Jersey, then shipped to Saint Paul by rail. Its unusual architecture made it a local landmark. It was listed on the National Register of Historic Places in 1983 for having local significance in the themes of architecture and commerce. It was nominated for being "a beloved, longstanding and unique social institution," an unaltered example of railroad car-style diners, and one of the few surviving examples of its type in the American Midwest.

#Diner #Dining Car #St Paul #Minnesota #US

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morganatelierarchitecture · 8 months

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Building Design & Construction in New Jersey

In the age of ruthless competition, the role of professional building design & construction services is decisive.

These services ensure the on-time accomplishment of different construction projects through efficient architectural planning.

Professional architects ensure successful construction ventures. They guarantee the structures are visually appealing, functional & in compliance with regulations.

Stay tuned to understand how architectural firms in New Jersey transform your visions into reality. Furthermore, explore the components guiding your way to the best services.

Why go with Professionals for Building Construction Projects?

Let’s look into the reasons that make building design & construction services necessary.

Turn Ideas into Reality

Professionals undertaking a renovation, including remodeling, have the skills to put life to ideas.

Building design & construction services in New Jersey ensure a pleasing construction experience.

Leading architects have in-depth knowledge of industry trends with building norms.

Smooth Construction Process

Skilled architects rationalize the construction process through project management skills.

Altogether, they focus on every aspect, from planning to construction. It leads to a trouble-free construction experience.

Considerations to Seek the Best Architectural Firms in New Jersey

Analyze a few factors for choosing the right architectural services.

Reputation with Experience

Review the architect’s position with the working approach. In addition, inquire about the success of previous projects. It is crucial for desirable outcomes.

Morgan Atelier Architecture breathes life into your perceptions with years of experience & expertise.

We are a reliable firm for aesthetically pleasing & functional commercial, including residential spaces.

Communication

Look for a building design & Construction service in New Jersey that is responsive to your queries. Trusted firms keep the clients informed about the construction procedure.

Besides, review the company’s working style with an ability to incorporate technology. It ensures you a futuristic building design that aligns with your needs.

Conclusion

Lastly, opting for professional services for various construction projects is the right choice. Their competency ensures worry-free constructions.

Furthermore, they help you with building material selection for durable structures.

Research the points discussed above to access the best architectural firms in New Jersey.

#architectural services in new jersey #residential architects in new jersey #modern architect nj #sustainable architecture in new jersey #commercial architects in new jersey #sustainable design architecture me #brewery design services in new jersey #architectural firms in new jersey #building design and construction in new jersey #construction and architecture me

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davepetillo · 2 years

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I went on a great adventure with my good friend Ronnie Czajkowski, master carpenter for Bruce Springsteen, who has also worked with Dead & Company and Billy Joel. Ronnie, after many phone calls, got me an audience with Johnny Depp. As I worked in my shop and watched his defamation lawsuit I really felt a deep sadness for all Johnny has been through. When I first made this guitar, I had Pirates of the Caribbean in mind during its construction. I named this guitar "Shipwreck" which I first completed for my good friend Will Joseph, musician and Jersey Shore connoisseur of music and all things guitars. Will and I were the only ones to test out the guitar in detail before Johnny got it. I do a lot of collaboration builds with crazy ideas and designs Will commissions me to create. The first neck I made for it was constructed of Red Box alder and mahogany but the alder wood was too soft and the neck wouldn't stay straight. I later got the guitar back from Will and started a new neck for it made of American flame maple grain and South American Ziricote fingerboard. Throughout the summer I worked on it on and off. When I found out Jeff Beck and Johnny Depp were coming to the Count Basie Theater in Red Bank New Jersey I got the idea to give the guitar to Johnny as a gift. I then went on a maddening rush dedicating day and night to get it done for the show. When Ronnie and I got backstage I had a chance to meet and bond with Johnny's awesome tech David "Fozzy" Fozbinder and Jeff's crew. After explaining the guitar to everyone David plugged it in and was happy the new Seymour Duncan custom "Buell Bucker" pickups didn't hum and were quiet with lots of tonal clarity power. David then showed me Johnny's vintage Fender Esquire with a broken cell phone glued to the top behind the bridge. I commented, "How do you adjust the intonation when the cell phone is blocking the intonation saddle screws?" He said the guitar is dead on with intonation but the Low E string is a little sharp. I then suggested to lower the bridge pickup down on the Low E side a little and see if the magnetic field influence would give you that clean note as an option to get the Low E string intonated, and the suggestion was appreciated as a solution to the Low E string intonation, but to say the least, the guitar was so cool and unique! Soon after that David took me to the stage again to meet his new friend Eric Collier who was in the audience and I said to David, "Of course I know Eric, he techs at Russo's in Asbury Park and makes pickups."

After all the excitement backstage David took us to meet Johnny. At first I thought I wouldn't have enough time to explain everything about the guitar to Johnny but when I met him he wanted to know everything. I explained all the symbolism for him and his children, construction methods, staining processes and how my Dad (Dr. Phil Petillo) taught me as a child to inlay sea shell, metal engrave, cast metal, lacquering and the Italian style of guitar making we learned from the D'Angelico family. Johnny kissed me on the cheek, hugged me and thanked me from the bottom of his heart. He took a photo with me and Ronnie and asked if we'd hang out after the show. Also, during the meeting with Johnny I showed him the Brazilian rosewood/American flame maple box I made for Jeff Beck to hold his guitar slides. I engraved a doorway to the Universe with a Nebula-colored heat treated metal inlay in the keyhole. Underneath the brass doorway is a neodymium magnet to hold the meteorite that crashed in Algeria. The meteorite had iron deposits in it to make it stick to the magnet. I choose to give Jeff a meteor theme box because of his love of space and his galactic guitar playing. My good friend slide guitarist Oliver Kostrinsky acquired the meteorite for me from a dealer of Smithsonian level artifacts. When I told Johnny that it was a real meteorite and my Geiger Counter didn't detect any radiation he said jokingly, "Don't worry I've put far worse in my body and laughed!" It was such a blast to bond with Johnny and talk about life and death, art, friendship and music. When we left his dressing room it was a relief to get the guitar in his hands, mission accomplished. When the show started Jeff stepped on stage and played a couple sets and then I saw Johnny come up with the guitar strapped on from the dressing room. I was so excited to see him playing it for the first song and the "Buell Bucker" pickups really cut through the mix. After the show Johnny hugged me and told me stories about the first time he met Bruce and his Mom at Frank Sinatra's 80th birthday party. Bruce came up to Johnny at the party and said he took his mom to the movies to see "Don Juan DeMarco" (the 1995 romantic comedy) for Mother's Day starring Marlon Brando and Johnny Depp, and said he loved the movie. Johnny never forgot that Bruce encounter to this day.

It was a great ending to a beautiful night and I made new friends. Johnny said those pickups are fire and he would be calling soon for more projects and really enjoyed our talk. Take a look at the videos, pics and description of the guitar details below!

PETILLO "Shipwreck" Tele Detailed Description

Body: 209 year old one-piece American Basswood

Body Stain Color: To mimic an old ship that was at sea and distressed by the sun. I used black, brown and orange Sharpie markers sealed with amber shellac.

Neck: American Flame Grain Maple with a Sunset yellow/orange stain to make the grain have a 3d effect.

Fingerboard Scale: 25.5"

Frets: 22

Fingerboard Radius: 12"

Fingerboard: South American Ziricote

Fingerboard Inlays:

First Fret - Deep Sea Diver made of brass, sterling silver and copper with an abalone name plate. Below the helmet is clam with a pearl inside, starfish, coral and sea anemone.

Twelfth Fret - Real silver for the silver doubloons in the treasure chest. The skull sockets have a 3D effect with Tahitian grey pearl against the white mother of pearl; this technique is the only way to give depth to the skull. The colonial hat made of petrified wood with abalone feathers is based on the time period of pirates on the sea. The copper outlines the treasure chest framing the old rosewood planked chest.

Nut: Black graphite

Back Headstock Overlay: African Wenge filed into the contour of the neck flush with Paua abalone KRAKEN squid inlay.

Front Headstock Oval Name Plate: Black Phenolic with Pirate ship inlay made of abalone sea shell sails, engraved skull and crossbones in red, petrified walnut boat and sterling silver Petillo logo.

String Trees: Black graphite

Hardware Solid Brass: Pickguard, Bridge, Control Plate, Porthole Window, Compass, Volume Knob, Switch Knob, String Ball Anchor and Tuning Keys

Pickguard Engraving: Never Fear Truth logo, Grim Reaper holding the sands of time with Victorian style scrollwork borders. The Reaper engraving is a reminder that life is short and should be cherished.

Pickguard Holographic Moving Pictures:

First Pic: Ship at storming seas fighting for survival against the tempest.

Second Pic: Lighthouse always guiding you home.

Third Pic: The eyes of the soul with flowers symbolizing a new beginning and you and your new love walking into eternity together.

Porthole Window Cameo: Hand-carved portrait of LilyRose Depp made of Tahitian grey pearl with pink and purple abalone background. The screw in the center of the lily flower holds the cameo together and the Phillips head screw shape is mimicking the pollen in the center of the flower.

Side Edge Design: Brass henge with threaded stainless steel screw with casted double edge skull heads.

Neck Plate: Solid Brass plate with metal casted Solar System navigation map and Sun at the center. Beneath the Swarovski crystals is threaded screws to hold the map to the plate.

Pickups: Buell Buckers! Kevin Buell is Bruce Springsteen's longtime guitar tech and has done over 1000 shows with Bruce. Kevin designed new pickups from his years of experience in the studio and on the road. Our friends at Seymour Duncan made the Buell Buckers to our drawings. These pickups are limited edition; they're one of a few left from the batch we made. The set is a blade neck pickup and adjustable pole pieces bridge. If you would like to hear what the pickups sound like they were used exclusively on Bruce's record "Letter To You!"

Tone Knob: Deep Sea Diver made of steel and plated copper then painted a brass patina. The next step was to hand sand the helmet to show the three layers of copper, steel and brass. In the hose valve is a paua abalone dot inlay.

Volume Knob: Solid brass base with sterling silver Wave engraving with abalone seashell sky.

Switch Tip: Solid brass with allan screw holding it to the switch. The motif inlaid inside is white crystal April birthstone for Jack Depp's birthday.

Captain's Door Locket: Steel painted brass with a white rose inside. White roses mean love, affection, purity, innocence, spirituality, and loyalty.

Compass: Brass made in 1899 and is fully functional.

Neck Plate: Solid Brass plate with brass solar system with the Sun at the center with rhinestones.

Anchor String Ball Holder: Solid Brass with black phenolic with inlaid pink and purple seashell and a brass leaf motif to symbolize change.

Strap Locks: Dunlop black

Guitar Strap: Brown leather shoulder cushion with engraved copper compass held with a lock washer/nut.

Case: Coffin style with plush pinkish red interior. The coffin case was used because it was deep enough to fit the taller Deep Sea Diver tone knob.

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lkugroup1 · 3 days

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Building Renovation Design NJ: Transforming Spaces with Expertise

Introduction to Building Renovation Design

In the heart of New Jersey, the building renovation design landscape is as dynamic as its architecture. Homeowners and businesses alike are seeking ways to breathe new life into their spaces, enhancing both functionality and aesthetics. This comprehensive guide delves into the nuances of building renovation design in NJ, providing insights into best practices, trends, and expert advice to ensure your renovation project is a success.

Understanding the Importance of Building Renovation Design

Building renovation design is not merely about aesthetics; it is about creating functional spaces that reflect the identity of the occupants. A well-planned renovation can significantly increase property value, improve energy efficiency, and enhance overall comfort. In New Jersey, where diverse architectural styles abound, understanding local design principles is crucial.

The Benefits of Renovating Your Space

Increased Property Value: Renovations can substantially increase the market value of a property. Modernizing outdated features and improving curb appeal are essential strategies.

Enhanced Functionality: Redesigning interiors can improve flow and usability, catering to the specific needs of families or businesses.

Energy Efficiency: Incorporating sustainable materials and energy-efficient systems can reduce utility bills and environmental impact.

Personalized Aesthetic: Tailoring the design to match personal style can create a unique and inviting atmosphere.

Key Considerations for Renovation Design in NJ

When embarking on a renovation project in New Jersey, there are several key factors to consider:

1. Local Building Codes and Regulations

Understanding the local building codes is essential. NJ has specific regulations regarding safety, zoning, and construction methods that must be adhered to. Consulting with local authorities or a knowledgeable contractor can streamline the permitting process.

2. Choosing the Right Design Style

New Jersey boasts a variety of architectural styles, from colonial to modern. Selecting a design style that complements the existing structure is vital for a harmonious outcome. Popular styles include:

Traditional: Characterized by classic lines and symmetry, traditional designs often feature brick facades and detailed woodwork.

Contemporary: Emphasizing open spaces and natural light, contemporary designs utilize modern materials and minimalist aesthetics.

Rustic: Incorporating natural elements such as wood and stone, rustic designs offer a warm and inviting feel.

3. Budgeting and Financing Your Renovation

Establishing a clear budget is crucial. This should encompass not only construction costs but also design fees, permits, and contingencies. Consider options for financing your renovation, such as:

Home Equity Loans

Personal Loans

Government Grants for Energy Efficiency

The Renovation Process: Step-by-Step Guide

Navigating the renovation process can be daunting. Here’s a detailed breakdown:

1. Initial Consultation

Begin with an initial consultation with a professional designer or contractor. This is an opportunity to discuss ideas, set expectations, and determine feasibility.

2. Concept Development

After the consultation, the next step is concept development. This phase includes:

Creating design sketches

Selecting materials and finishes

Developing a project timeline

3. Detailed Planning

Once concepts are approved, detailed planning commences. This involves:

Finalizing the layout

Ensuring compliance with local codes

Obtaining necessary permits

4. Construction Phase

During the construction phase, effective communication is key. Regular updates and progress checks ensure that the project stays on track and within budget.

5. Final Touches and Inspection

After construction, the final touches involve decorating and furnishing the space. A thorough inspection ensures that everything meets the expected standards before the project is officially completed.

Trends in Building Renovation Design

Keeping abreast of current trends can inspire innovative design choices:

1. Sustainable Design

Sustainability is at the forefront of modern renovation design. Utilizing eco-friendly materials, energy-efficient appliances, and sustainable landscaping practices can create a green home that benefits both the environment and occupants.

2. Open Floor Plans

The trend towards open floor plans continues to dominate. By removing barriers between living spaces, homeowners can create a more spacious and inviting atmosphere.

3. Smart Home Technology

Incorporating smart technology enhances convenience and energy efficiency. From automated lighting systems to smart thermostats, these innovations make daily living more efficient.

Choosing the Right Professionals for Your Renovation

Selecting the right team for your renovation project can make all the difference. Here are some tips:

1. Research Local Experts

Look for professionals with a strong portfolio and positive reviews. Local expertise ensures that your team is familiar with NJ building codes and design preferences.

2. Verify Credentials

Always verify the credentials of contractors and designers. Ensure they are licensed, insured, and have the necessary qualifications to carry out the work.

3. Request Quotes and References

Don’t hesitate to ask for detailed quotes and references from past clients. This transparency can help you gauge the reliability and quality of potential contractors.

Conclusion

Building renovation design in NJ offers endless possibilities for transforming spaces into functional, aesthetically pleasing environments. By understanding local trends, regulations, and expert advice, homeowners can embark on successful renovation projects that enhance their living or working spaces.

Embrace the opportunity to revitalize your property, ensuring that every renovation reflects your unique style and meets your needs.

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structengbrik3 · 22 days

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Structural Engineer Brick

Understanding the Role of a Structural Engineer in Brick, New Jersey

Introduction

In the quaint and often picturesque town of Brick, New Jersey, structural engineers play a crucial role in ensuring the safety and integrity of buildings. Whether you are considering a residential renovation, commercial construction, or need an assessment of an existing structure, a structural engineer is essential. This article delves into what a structural engineer does, why their expertise is vital in Brick, and how to find the right professional for your needs.

https://thecedarsgroup.net/structural-engineer-brick/

The Role of a Structural Engineer

Structural engineers are specialized civil engineers who focus on designing and assessing structures to ensure they can withstand both the intended loads and environmental stresses. Their primary role is to make sure that buildings, bridges, and other structures are safe, stable, and capable of handling various forces, such as wind, seismic activity, and the weight of the structure itself.

Design and Analysis

One of the core responsibilities of a structural engineer is to design structures that are both functional and resilient. In Brick, where diverse architectural styles and construction practices are prevalent, this means creating designs that not only meet aesthetic and functional needs but also adhere to local building codes and standards. Structural engineers use advanced software and engineering principles to analyze loads, material strengths, and environmental impacts to ensure that designs are robust and secure.

Assessment and Inspection

Structural engineers are also crucial when it comes to assessing and inspecting existing structures. This could involve evaluating the safety of older buildings, inspecting for damage after natural disasters, or determining the impact of modifications and renovations. In Brick, where many homes and buildings are historic or have unique construction features, these inspections help identify potential issues such as foundation problems, structural weaknesses, or compliance with current safety standards.

Problem Solving and Consulting

When structural issues arise, whether due to unforeseen damage or design flaws, structural engineers provide solutions to rectify these problems. They offer expert consulting services to guide homeowners, contractors, and developers on the best course of action, ensuring that any structural modifications or repairs are carried out correctly. This problem-solving aspect is particularly important in Brick, where the variety of building types and construction methods can present unique challenges.

Regulatory Compliance

Adhering to local building codes and regulations is a critical part of a structural engineer’s job. In Brick, New Jersey, this means working closely with local government agencies to ensure that all construction projects comply with municipal codes and safety regulations. Structural engineers prepare detailed reports and documentation to support permit applications and ensure that all work meets the required standards.

Why Structural Engineers Are Essential in Brick, New Jersey

Historical and Varied Architecture

Brick is known for its historical charm and diverse architectural styles, ranging from colonial homes to modern commercial buildings. This variety necessitates a deep understanding of different construction methods and materials. Structural engineers in Brick are adept at working with historical structures, ensuring that renovations preserve the building’s character while enhancing its safety and functionality.

Environmental Factors

The geographic location of Brick, with its proximity to the coast, means that buildings must be designed to withstand specific environmental conditions, such as high winds and potential flooding. Structural engineers in the area are experienced in designing structures that can handle these environmental stresses, providing peace of mind to property owners.

Real Estate Development

As Brick continues to grow and develop, new construction projects are increasingly common. Structural engineers play a vital role in these developments, ensuring that new buildings meet modern safety standards and are built to last. Their expertise helps support the town’s growth while maintaining safety and structural integrity.

How to Choose the Right Structural Engineer in Brick

Selecting the right structural engineer for your project involves several key considerations:

Experience and Specialization

Look for a structural engineer with experience relevant to your specific project. Whether you’re working on a residential renovation, a commercial development, or a historical restoration, ensure that the engineer has the necessary expertise and a proven track record in similar projects.

Local Knowledge

Choosing a structural engineer who is familiar with the local building codes, regulations, and environmental conditions in Brick is crucial. Local knowledge ensures that your project will adhere to all relevant standards and address any specific challenges posed by the area’s unique characteristics.

Reputation and Reviews

Research potential engineers by checking their reputations and reading reviews from previous clients. Positive feedback and recommendations can provide insight into the quality of their work and their ability to communicate and collaborate effectively.

Communication and Collaboration

Effective communication is essential for a successful project. Choose an engineer who listens to your needs, explains complex concepts clearly, and collaborates well with other professionals involved in your project, such as architects and contractors.

Conclusion

In Brick, New Jersey, structural engineers are indispensable professionals who ensure the safety, stability, and functionality of buildings and infrastructure. Their expertise in design, assessment, and compliance helps maintain the town’s charm while supporting its growth and development. Whether you’re embarking on a new construction project, renovating an existing structure, or seeking an expert assessment, a qualified structural engineer can provide the knowledge and solutions needed to achieve your goals. By carefully selecting a structural engineer with the right experience and local knowledge, you can ensure that your project is in capable hands and that your building will stand the test of time.

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openposthub · 26 days

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Finding Affordable Storage Trailer Sales in Wharton, NJ

Are you a homeowner or mover in Wharton, NJ, looking for affordable and reliable storage solutions? The demand for secure, weatherproof, and cost-effective storage trailers is growing rapidly. Whether you need temporary storage during a move or long-term storage for your belongings, this guide will help you find the best storage trailer sales New Jersey. In this blog post, we will explore the importance of quality storage trailers, the local market options, cost-effective solutions, and tips for choosing the right storage trailer to meet your needs.

The Importance of Quality Storage Trailers

High-quality storage trailers offer several benefits for both short-term and long-term storage needs. Here’s why investing in a good storage trailer is crucial:

Secure Storage- A quality storage trailer provides a safe and secure space for your belongings. With sturdy construction and robust locking mechanisms, you can rest assured that your possessions are protected from theft and vandalism. Security is a top priority, especially if you plan to store valuable items.

Weatherproof Protection- Another significant advantage of high-quality storage trailers is their ability to withstand various weather conditions. Whether it’s rain, snow, or extreme heat, these trailers are designed to keep your items dry and safe. This is particularly important for sensitive items like electronics, furniture, and documents.

Versatility- Storage trailers offer versatile storage solutions. They can be used for various purposes, such as storing household items during a move, keeping seasonal equipment, or even serving as temporary office space. The flexibility of storage trailers makes them an excellent investment for both homeowners and movers.

Cost-Effective Solutions

Finding affordable storage trailer sales Wharton NJ, doesn’t mean you have to compromise on quality. Here are some ways to get the best value for your money:

Value for Money

Look for storage trailers that offer the best balance between cost and quality. Factors to consider include the trailer’s size, build quality, and additional features like shelving or climate control. Investing in a durable and well-maintained trailer can save you money in the long run by reducing the need for repairs or replacements.

Flexible Payment Plans

Many storage trailer providers offer flexible payment options to make their services more accessible. These plans may include monthly rentals, lease-to-own arrangements, or financing options. Flexible payment plans can help you manage your budget while still getting the storage solution you need.

Seasonal Discounts and Promotions

Keep an eye out for seasonal discounts and promotions. Many providers run special offers during certain times of the year, such as holiday sales or back-to-school promotions. Taking advantage of these deals can significantly reduce your overall costs.

Tips for Choosing the Right Storage Trailer

Selecting the right storage trailer involves considering several factors. Here’s how to make the best choice for your needs:

Assess Your Needs- Start by evaluating what you need to store and for how long. This will help you determine the size and type of trailer that will work best. Make a list of items you plan to store and measure larger pieces to ensure they will fit comfortably.

Select the Right Size- Storage trailers come in various sizes, typically ranging from 10 to 40 feet in length. Choosing the right size ensures you have enough space without overpaying for unused capacity. It’s better to have a bit more space than you think you’ll need to avoid cramming items in.

Ensure Security- Security should be a top priority when selecting a storage trailer. Look for trailers with heavy-duty locks, secure doors, and solid construction. Additional security features, such as alarm systems or surveillance cameras, can further enhance the safety of your stored items.

#trailer rental service #container rental #trailer rentals #storage trailer sales new jersey #storage trailer sales warton nj

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zov911 · 28 days

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Title: Harnessing the Power of VR in Canadian Architecture Marketing Buckling into a virtual expressway, Canada's architecture marketing industry has opened its doors to a wide-vista of digital transformation. Among the technological brigade, Virtual Reality (VR) stands tall, poised to radically redefine the proverbial 'blueprints' of the Canadian architectural scene. In the Great White North, where walking through a conceptual building or experiencing a virtual property stroll-through is no longer constrained to science fiction, the value of VR in architecture marketing is nothing short of revolutionary. Like donning a hockey jersey during playoff season, harnessing the power of VR in Canada's architecture marketing industry has become a quintessential pursuit. So grab your double-double, and let's journey through the virtual vestibule of Canada's architectural innovation. VR: A New Frontier for Architecture Marketing With VR, Canadian architecture marketing agencies can create immersive and interactive experiences, offering clients a unique — 'almost real'— tour of architectural designs and real estate projects, right from a VR headset. It's like picturing yourself at centre ice before the puck is even dropped. Aided considerably by 3D technologies, VR allows prospective home buyers, real estate investors, and architecture enthusiasts to virtually explore every nook and cranny of the property. This experience can be compared to the joy of finding a prized loonie under the couch cushions. Inherently, VR offers something the traditional architectural blueprint cannot — a well-rounded, all-encompassing, and tangible sense of spatial awareness. Clients are no longer viewing a flat, two-dimensional representation (think pancake-flat). Instead, they can truly comprehend the look, feel, and vibe of space. Driving Engagement and Sales in Architectural Marketing Just as the wide expanse of Canada's Prairies captures the eye, VR's magnetic immersion capabilities prove irresistible, driving attention, evoking curiosity, and decisively, leading to sales. Deeper client engagement leads to faster decision-making, fewer construction modifications, and ultimately, time and cost savings. Like getting through the Timmies' drive-through in record time, VR streamlines the entire architectural marketing process, spinning it into high gear. Encompassing the Canadian Context For a country as vast and varied as Canada, incorporating spatial cues specific to individual provinces can be tricky. For example, the view from a high-rise in bustling Toronto won't mimic the serenity of an Ottawa riverside condo. VR smoothly integrates these contextual nuances, lending an authentic Canadian touch. Plunging into a VR experience can make you feel like you're at the helm of a dogsled race in Yukon, tasting the sweet tang of a Nanaimo bar on a BC patio, or enjoying the view of frozen Lake Louise from a mountain chalet. Canada, it's not just a country. It’s a feeling. A feeling that VR in architecture marketing can capture perfectly, underlining the need for businesses to adopt this pivotal technology. In conclusion, Virtual Reality in Canadian architecture marketing presents an exciting prospect, one that promises to deliver a whole new dimension (quite literally) to clients. It is time for Canadian architecture firms, design experts, and real estate tycoons to seize this opportunity and take their stakeholders on a virtual joyride through their ambitious projects. So, dear Canucks, gear up for this virtual revolution and let VR carry your architecture marketing strategies to newer heights, reinforcing Canada's position as a pioneer in digital technology adoption. Because after all, we're not just about poutine and peak maple syrup — we're also about pioneering technological change. Now, isn't that something to cheer about, eh? Case Study: Holosphere VR Streamlines Marketing Strategy for Canadian Firm Arinda Architects Harnessing the power

of Virtual Reality (VR) technology has become increasingly significant in the realm of architecture marketing, especially in Canada, where firms are using it as a veritable game-changer. Our spotlight here is the successful use of VR technology by Arinda Architects, a notable architectural firm based in Toronto, Canada. Arinda Architects adopted VR to optimize its marketing efforts, achieving remarkably higher levels of engagement, client satisfaction, and overall business growth. Their journey sheds light on critical, actionable steps that others in the architectural industry could adopt to leverage VR technology for marketing success effectively. Implementing VR in Initial Consultations Arinda Architects began by integrating VR into their initial consultations with clients. Using platforms like Holosphere VR, the firm could provide immersive 3D architectural renderings of proposed designs. Consequently, clients could explore designs in a highly interactive and comprehensive manner, significantly enhancing their understanding and engagement. Having a visual and immersive experience right from the initial stages influenced clients' decisions, resulting in a higher conversion rate for Arinda. Actionable Tip: Consider investing in a VR platform that can translate your designs into immersive 3D renderings for your clients. Providing Realistic Walkthroughs In the pre-construction phase, instead of solely relying on traditional 2D blueprints, Arinda started using VR for walkthroughs of the proposed constructions. By offering this realistic perspective, they successfully mitigatied misunderstandings and improved client satisfaction levels. Actionable Tip: Use VR technology during the pre-construction phase to provide your clients with an immersive and realistic preview. Pitching Proposals through VR Proposing ideas to potential investors became more compelling and efficient for Arinda Architects upon leveraging VR. The firm utilised this technology to demonstrate the expected outcome, thus enticing investors to visualize the potential returns on their investment more tangibly. Actionable Tip: Include VR in your pitch strategy to help investors better visualize the ROI and thereby secure more funding. Ongoing Client Interaction Arinda Architects also found success in maintaining ongoing engagement with their clients using VR. As the construction progressed, clients could use VR to monitor and visualize the progression, fostering confidence and reassurance. Actionable Tip: Use VR to enhance transparency and foster confidence by offering your clients a real-time visual update of the ongoing project. After adopting VR, Arinda Architects reported an increase in their project acquisition by 24% and an improvement in client satisfaction by 40%, showcasing how VR can enhance the overall business success. In conclusion, it is evident that adopting VR technology in architectural marketing is far from being just a trend. It's an impactful tool that can revolutionize client consultations, proposals, and continuous engagement, leading to better conversion rates, higher return on investment and improved client satisfaction. By analyzing examples like Arinda Architects, other businesses can understand how to harness the power of VR in their marketing strategies, symbolizing the dawn of an exciting era in the field of architectural marketing. "Unleash the Full Potential of Your Architectural Projects Today! Explore the Benefits of VR in Marketing - Transform Your Designs into Virtual Reality Experiences Now!" Start Your Digital Transformation Now! "According to a study by Goldman Sachs, the virtual and augmented reality market in real estate could generate $2.6 billion by 2025. This shows the immense potential of VR technology in reshaping sectors like architecture marketing, particularly in Canada where architects are increasingly utilising virtual reality for client presentations, project designs, and immersive walkthroughs.

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naesarchive · 1 month

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Born in 1945 in Newark, New Jersey, Kruger grew up during the golden age of American advertising, which permeated all aspects of life and informed her now-signature style. She began her training at the School of Art at Syracuse University in 1964, continuing her art and design studies in 1965 at Parsons School of Design in New York under Diane Arbus and Marvin Israel.

Barbara Kruger’s work speaks directly to us. Using pronouns like “I,” “You,” and “We” and bold declarative statements, Kruger’s work prompts us to question what we see and hear in mainstream media, and to contemplate how these messages shape our identities and society.

I try to make work that joins the seductions of wishful thinking with the criticality of knowing better.

Through a canny combination of imagery and text appropriated from magazines, television, video, and newspapers, Kruger's practice, spanning more than four decades, challenges how we assign meaning to visual signifiers of faith, morality, and power.

Politically engaged, Barbara Kruger’s work questions the power of words and images. By intercepting the injunctions of advertising, it alerts the viewer to the alienations of consumer society and its signs. She also addresses the themes of violence, power and sexuality.

After working as a graphic designer in advertising and fashion, Barbara Kruger has become familiar with the conventions of mass communication. Since the end of the 1960s, her artistic practice has taken place in the context of the development of gender studies and feminist struggles. Like Cindy Sherman, she diverts the codes associated with the female gender in popular imagery, from cinema to fashion magazines, to deconstruct the dominant discourse. As early as 1979, she presented what has been her signature to this day: photomontages composed of black and white photographs, mostly from magazines of the 1940s and 1950s, which she intercepted and enlarged, and slogans printed in Futura Bold Italic font.

Questions around who has a voice in society—and how—are key in Kruger’s practice. Her portfolio of lithographs Untitled (We will no longer be seen and not heard), from 1985, assigns a word from the work’s title to each image, suggesting a vaguely recognizable sign language. The work exhibits Kruger’s desire “to ruin certain representations” of hierarchical roles through its contradictory message: viewers may guess who the speaker is and who is included in the “we.”

Kruger’s use of commonplace objects to circulate her work beyond the gallery or museum focuses our attention on how structures of control operate and are insidiously interwoven with our everyday life. Her Untitled matchbook series from 1986 allowed for wide distribution of dark messages and violent images, providing immediate access to her ideas and statements—such as the phrase “You construct intricate rituals which allow you to touch the skin of other men” superimposed over an image of a man being physically harassed—packaged as ordinary, ephemeral objects. As her work becomes part of the larger consumer realm of merchandising, it is important to note how others, most notably the lifestyle brand Supreme, have co-opted her iconic style for their own purposes, further underscoring questions about originality and ownership.

Creating architecturally enveloping installations has long been a part of Kruger’s practice, beginning with her 1991 exhibition at Mary Boone Gallery in New York, which featured a site-specific installation covering all four walls of the gallery with provocative text and images. In 2022, she will cover MoMA’s Marron Family Atrium with her characteristic declarations about power, voyeurism, and the horrors of war. Rather than infiltrating mundane spaces through objects, Kruger noted that her installations “construct and contain our experiences” against the overwhelming onslaught of graphics and text. Printed phrases covering a building or a room punctuate our lived experiences, hopes, and fears, inviting viewers to understand “how [spaces] form us as much as we form them.”

#designers #designer thoughts #barbara kruger

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