#Bugatti Golden Era

[itcars]

Bugatti Golden Era

Images by Philipp Rupprecht || IG

[watchilove]

Bugatti Chiron Super Sport ‘Golden Era’: the pinnacle of hand-crafted luxury

The Bugatti Chiron Super Sport¹ ‘Golden Era’ is perhaps the most challenging bespoke project that Bugatti has ever undertaken. It is the result of two years of innovative and bespoke craftsmanship, featuring entirely new techniques that elevate it from the world of automotive and into pure artistry. It is the very embodiment of the Bugatti Sur Mesure offering, in which customers’ ambitious…

[frenchcarssince1946]

2023 Bugatti Chiron Super Sport Golden Era

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[nicklloydnow]

Old World Elegance

“The one-off creation emerged from Bugatti’s Sur Mesure division, which handles the most outlandish and creative customization projects ordered by Bugatti’s ultra-wealthy clientele. This project began when a passionate Bugatti collector approached the company with the idea to honor Bugatti and its W-16 engine, which will end production after the final 2024 Mistral roadster leaves the factory. The process of designing the Golden Era took two years, with the company describing it as “the most challenging bespoke project that Bugatti has ever undertaken.”

The Golden Era uses a Bugatti Chiron Super Sport as its base, which packs an 1578-horsepower version of the quad-turbocharged 8.0-liter W-16 and the special long-tailed carbon-fiber bodywork from the 300-mph Super Sport 300+. In our hands, the Super Sport shot to 60 mph in a blistering 2.2 seconds and only needed 14.8 seconds to crest the 200-mph mark.

While the W-16 that has been Bugatti's hallmark only arrived in 2005 with the record-breaking Veyron, the customer wanted his masterpiece to feature important vehicles from throughout the brand’s 100-plus-year history. The images emerge on the front fenders and doors as the paint fades from the metallic Nocturne Black color to a light golden hue called “Doré” that is unique to this vehicle. On the passenger side, the 26 hand-drawn sketches include iconic cars like the Type 41 Royale and Type 57 SC Atlantic. There are also depictions of planes, a train, the company's chateau headquarters in Molsheim, and signatures from Jean and Ettore Bugatti.

The driver's side displays 19 sketches detailing Bugatti's history since its revival by Romano Artioli in 1987 and subsequent purchase by the Volkswagen Group in 1998. Here we see stunning hypercars from the EB110 to the Veyron and Chiron, as well as the side profile of the one-off La Voiture Noire and the W-16 engine. The limited-production Divo, Centodieci, and Mistral, as well as the track-only Bolide, also make appearances.

Bugatti says the drawings were made using the same pens used for sketching designs on paper and were applied directly onto the body by hand. The painstaking process took more than 400 hours, and Bugatti described the procedure of hand-drawing on a one-off bespoke Chiron as "intimidating."

The interior mirrors the look of the body panels, with three legendary Bugattis emblazoned on each leather door panel. The driver's side focuses on the modern Bugatti hypercars—the EB110, Veyron, and Chiron—while the passengers side features iconic pre-war cars, the Type 35, Type 57SC Atlantic, and Type 41 Royale. The hand-painted images are accompanied by stitching reading "Golden Era" on the headrests (with the same phrase appearing on the underside of the rear wing) and a “One-of-One” badge on the center console. The driver's-side doorsill marks the modern era of Bugattis with the dates “1987–2023” while the passenger's side sill reads “1909–1956” for the life span of the original Bugatti company.

The Bugatti Chiron Super Sport already costs nearly $4 million, and while Bugatti didn't detail the price for the Golden Era, we imagine its dedicated owner paid a significant amount more for this special Super Sport. The owner will pick up his unique Chiron at Monterey Car Week, and while we hope the Golden Era gets driven, this is one hypercar that would be just as much at home in a museum as it would on track.”

New World Gauchness

“Unless your name was on a confidential email sent to a smattering of Dodge customers this past June, you were not supposed to know about a very limited run of 2023 Dodge Challenger SRT Demon 170s being built. In a sequel to Dodge's Jailbreak program, wherein, for a price, customers could special-order Dodge Challenger and Charger models with almost any combination of interior and exterior colors while mixing and matching a variety of special trim treatments and badges, just 40 Dodge Demon 170 customers were sent an invitation to participate in the special-order Demon 170 Jailbreak program, all of whom have confirmed orders for the 1,025-hp 2023 Dodge SRT Demon 170. Want to participate in this program? That's too bad. You're too late.

To get on the list, you either had to be a celebrity (Dodge obliquely refers to these folks as "select individuals" with "Dodge brand affiliation" in the email below) or you had to be a rabid repeat customer of multiple Dodge SRT products over a multiyear period. Rumor is, the list of invitees was drawn up by Dodge president Tim Kuniskis, who has long championed the hardiest of Dodge fans. The shortlist of customers was split between 20 celebs and 20 hardcore new SRT buyers, and the members at Hellcat.org have been able to figure out that purchasing as many as four previous SRT vehicles was not enough to qualify for the list.

We contacted Dodge PR for an official program description and got this short response: "The Jailbreak 170 is a celebration of the ultimate Last Call Dodge Challenger SRT Demon 170 shared with our most loyal muscle car customers. Select individuals were offered this exclusive paint option based on their new Dodge Charger and Challenger purchase history and Dodge brand affiliation. This one-of-one paint option will add an extra layer of customization and collectability to the record-breaking Challenger SRT Demon 170 and was made available on a limited basis to those who have meant so much to the latest era of Dodge muscle. The option is no longer being offered."

Each of the 40 special Jailbreak Demon 170s will have a unique color, with the quantity split between 20 throwback colors and 20 special one-off colors that were chosen by Dodge's color and style department. The honor of choosing your one-of-one Demon 170 Jailbreak model costs an extra $30K on top of the $96,666 base price. That's a total of $131,961 (including destination and gas guzzler tax)—which represents a unicorn price for a stripped-down Demon 170 (probably not gonna happen) at MSRP (also probably not gonna happen). All jailbreaking aside, the concept of an SRT vehicle selling at MSRP at this point is a pre-COVID fever dream; Dodge message boards have already lit up with dealers and brokers offering their Demon 170 allotment for $100K over sticker, and those aren't even Jailbreak models.

(…)

The Demon 170 Jailbreak program mirrors a similar program that ushered out the 2017 Dodge Viper. Known colloquially as the "1 of 1" program which offered customization of new 2017 Vipers from one of 50 million possible build combinations, Dodge's Demon program utilizes the same company, Prefix Corporation of Auburn Hills, Michigan, to perform the Jailbreak Demon 170's custom paintjobs. After being built in Stellantis's Brampton, Ontario, plant with all the customer's chosen options and black paint, Demon 170s in the Jailbreak program are shipped to Prefix, where they are sprayed-out by hand for their final unique color coat before being shipped in an enclosed car hauler.”

[high-tech-info]

Bugatti Chiron Super Sport Golden Era #bugatti #bugattichiron #bugattich...

[frenchcurious]

Bugatti Type 51 Dubos Coupe 1931. - source Cars & Motorbikes Stars of the Golden era.

[transportationlover3]

2023 Bugatti Chiron Super Sport Golden Era

[carsthatnevermadeitetc]

Bugatti Chiron Super Sport "Golden Era," 2023. The  latest one-off commission based on the Chiron features 45 sketches of past Bugatti models hand-painted on the bi-tone livery. Created by the Bugatti Sur Mesure program for a client in Greenwich, Connecticut, it will be delivered to its owner at the Monterey Car Week.

[car-litos-way]

Bugatti Chiron "Golden Era"

[mikeshouts]

One-off Bugatti Chiron Super Sport ‘Golden Era’ Is Literally A Work Of Art

Beautiful... 😍

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[dasupercarblog]

Gold Bugatti Mistral to join Chiron Super Sport 'Golden Era' at Pebble Beach

Bugatti recently revealed the Chiron Super Sport ‘Golden Era’ – a bespoke car commissioned by a US-based client. It’s a celebration of the most significant moments from the brand’s history. The French hypercar maker has confirmed that Chiron will share the stage with a special Bugatti Mistral. The gold Bugatti Mistral will showcase the vast possibilities offered under the ‘Sur Mesure’ program…

[carsareawful]

Bugatti Chiron Super Sport ‘Golden Era’ 

[omarelrahimy]

The Evolution of Luxury Cars

Since the early 20th century, luxury or exotic cars have pushed the boundaries of four-wheeled vehicular design by integrating the latest technologies in each distinctive era.

In the early 1900s, driving an automobile was considered luxurious because cars were costly and rare. Brands like Rolls-Royce, Bentley, and Daimler pioneered car design. They mainly targeted the wealthy elite as their clients. The Rolls-Royce Silver Ghost, introduced in 1907, set new standards for luxury with its quietly smooth operation and extravagant features. This era set the prototype for how a luxury car should look because it embodied exclusivity and craftsmanship.

The 1950s and 1960s marked a golden age for luxury cars while also catapulting supercars onto the automobile scene. After World War II, many experienced economic recovery, which increased the demand for high-end vehicles. Iconic models like the Mercedes-Benz 300SL “Gullwing” and the Jaguar E-Type are examples of luxury cars during this period. These cars combined high performance with sleek styling; they boasted powerful engines and lavish interiors. In addition to the spike in luxury car sales, the supercar was born in the 1960s. In 1966, Lamborghini launched the Miura. Miura featured a mid-engine layout, which redefined the concept of a sports car, ushering other manufacturers to develop supercar models.

Technology revolutionized the automobile landscape in the 1970s and 1980s. Luxury car manufacturers began incorporating cutting-edge technologies like fuel injection, anti-lock braking systems, and electronic stability control. In 1987, Ferrari introduced turbocharging in supercars, as seen in its iconic Ferrari F40, which featured the raw power of 1980s supercars.

Luxury cars and supercars evolved at an accelerated pace during the 1990s. Luxury car manufacturers incorporated advanced safety features, more refined powertrains, and early modern infotainment systems. In 1998, the McLaren F1 set a new record in car performance, earning the title of the fastest car in the world. Its use of carbon fiber and innovative design elements influenced supercar development in later years.

The 2000s brought a new era of technological integration in luxury vehicles. Features like adaptive cruise control, lane-keeping assist, and advanced driver assistance systems became commonplace in high-end cars. Supercars of this era, such as the Bugatti Veyron and Porsche Carrera GT, enhanced car performance through aerospace-grade materials and enhanced aerodynamics.

Recently, the luxury and supercar segments had to catch up with the pace of the automobile industry. They faced new challenges with the rise of electric powertrains and autonomous driving technologies. The introduction of the Tesla model incentivized traditional manufacturers in the luxury car market to accelerate their sustainability efforts due to its high-performance electric vehicles. Today, almost every luxury brand offers hybrid or fully electric models. Similarly, supercars like the Ferrari LaFerrari and the McLaren P1 incorporated hybrid powertrains. Fully electric supercars, like the Rimac Nevera, are now challenging traditional combustion-engined vehicles in terms of performance.

In the future, luxury cars and supercars are set to become more autonomous, connected, and personalized. Further technological advancements such as AI systems, self-driving capabilities, and seamless connectivity will transform these vehicles into intelligent, mobile living spaces. For supercars, the pursuit of speed will continue, but with a greater emphasis on sustainability and efficiency.

[rgfportfolio]

Client: Haus of Park Deliverable: Case study for Bugatti, to be published on the agency's new website (>300 words)

Challenge The Bugatti Chiron Super Sport ‘Golden Era’ has been the most ambitious bespoke project the iconic automobile brand has completed to date. Bugatti knew it was a work of art, and that it needed to be exhibited in-person before being handed off to its lucky owner. That’s where we came in: we knew exactly what was needed to show off the ‘Golden Era’ in all its luxurious, handcrafted glory.

Solution |We created a unique, immersive oasis at the exclusive Pebble Beach Concours d’Elegance in California. Heightened on plinth-like structures in an open-air pavilion, the ‘Golden Era’ became a true “objet d’art”. Every detail, from the lighting to the placement of the car, was considered and perfected. We even created a special viewing window, reminding viewers to maintain distance as they would with art in a museum.

Our main success was making the activation feel exclusive and prestigious, two qualities that are synonymous with the Bugatti brand.

Result The Bugatti team, a family of fewer than 130 people, was extremely impressed with our work, recognizing how our experiential expertise and passion brought its brand so successfully to life. Because of it, attendees were left with a lasting impression of the incomparable Chiron Super Sport ‘Golden Era’ and the Bugatti brand more broadly.

[high-tech-info]

Bugatti Chiron Super Sport Golden Era #bugatti #bugattichiron #bugattich...

[frenchcurious]

Bugatti Type 57 Roadster 1934. - source Cars & Motorbikes Stars of the Golden era.