#Best practices in social media

[passiveincomedr]

Unlocking Success: Top 20 Best Social Media Managers in 2024

Unlocking Success: Top 20 Best Social Media Managers in 2024

[biggest-gaudiest-patronuses]

"distant relative" i assume you are referring to my father?

[chaoticlandworlder]

What is with the practically psychotic hate for Lance Stroll? I'm not even his fan- more indifferent- but the hate he gets is sickening. Like just see the recent 'Never have I ever' vid- so many top comments on youtube, instagram etc. are just spouting shit about him (attacking his looks, calling him window licker wtf etc.) based off the 'Never have I ever stood up someone question' (and of course they conveniently ignore all the other drivers that also said they have because it's trendy to hate on Stroll).

Of course, standing up someone sucks but first of all we have no context at all, and more importantly, it's clear the commenters don't actl give a shit about that because they're only hating on Stroll. This is literally just one instance of the way these F1 'fans' are so quick to seize any opportunity to put down Lance. Honestly, it's so off-putting, pathetic and sad.

[doghartzy]

we've been playing around with erasure in my poetry class and i thought i'd take a page out of isobel o'hare's book and do a bit of erasure of pride tape coverage. this is taken from this ap news article about the ban being rescinded.

[emangel2718]

Political rant in tags.

[maudeangerslessard]

CEID 100 - Week 1

Living in a world where everything and everyone becomes a product is something that has become our new reality. Materialism and overconsumption have quickly overtaken physical materials and transformed us, social media users, into a real Facebook Marketplace. With the average person spending 143 min (Statista, n.d.) on social media per day, platforms like Meta, TikTok, YouTube, Pinterest, and many more have been able to understand the proximity they have with the consumer through these platforms. Through time, they have transformed how we shop, get inspired, and mostly how we want to present ourselves to the world. People like you and me have built a social media image that we most likely have control over, or at the least, we think we do have. On the other hand, celebrities like Kim Kardashian or Millie Bobby Brown have such low control over their images that when it comes to social media, a whole crew of people is involved in managing this multibillion-dollar business that we hold in our hands. 

When it comes to best practices, many different strategies can be used. On one side, we have Kim Kardashian, who was first known for her challenging moments over the internet; this is someone who has chosen to let users decide on her image. Living on the “Speak of it well, Speak of it ill, but speak of it” concept, Kim Kardashian’s image isn’t, in my opinion, best practice. She has little or no control over her image; to some extent, you forget her audience/niche and what she is trying to do within this world. Her personal branding is mixed in various directions; she lets the internet decide her faith after each post, story, or interview. Some of the content online is inappropriate and provocative and doesn’t always show her her best day. She has decided to let the user-generated platform build her image. 

Finally, on the other side, we have Millie Bobby Brown, mostly known for the role of Eleven in Netflix's successful series Stranger Things, who, in my opinion, delivers social media’s best practice. Her image is well controlled; we can easily tell her content is polished and know her center of interest. When looking at her profile, there is a line of conduct throughout the posts, and her personality shines through. In this post, she is representing her company and even though this is entirely in the purpose of selling, she is still keeping her image clean and authentic to her online persona. 

Statista. (n.d.). Global daily social media usage 2024. Statista. Retrieved May 10, 2024, from https://www-statista-com.ezproxy.lib.torontomu.ca/statistics/433871/daily-social-media-usage-worldwide/

[cazort]

I don't mind Tumblr changing things, and in fact I like a lot of the small changes they've made recently.

One thing I hate though is that the site as a whole seems slower and less responsive. In spite of me having a much faster, more reliable internet connection and a much faster computer than when I started using Tumblr years ago, the responsiveness of the site has become much slower when I do basic actions like liking or reblogging a post.

There are sometimes long delays when I click the like button on a post, sometimes more than 1 or even 2 seconds. This is strange. When I go to reblog a post, often the post takes many seconds before it comes up.

I also notice delays when looking at people's blogs. Like sometimes when I scroll down, the whole site just starts being sluggish, and often it cranks my CPU. I hate this. It not only is annoying to me, it's running my CPU, using up my battery life or my electricity that I pay for in my home. It feels disrespectful to me as a user, like one of those spammy websites that has all the horrible ads that crank the CPU and make my fan turn on.

I really hope this doesn't get worse, and I would really, really like it to get better. It's so frustrating to see the technology, including the CPU's, memory, and internet bandwidth, and cloud hosting technology, get dramatically better and cheaper over the years, and yet have the quality-of-service, speed, and CPU utilization get worse during the same period. The only possible explanation is bloat and incompetence.

I don't program my own websites this way. They have gotten faster over the years, as the technology has improved. If you're not doing it this way, you're doing it wrong.

Yes I'm talking to you @staff

[theswordwizard]

i keep seeing people complain about how "every website looks the same" and that its a sign of the end of creativity etc etc but it was always as a little throwaway line that people are supposed to go "oh yeah i've noticed that a lot of websites look similar!" and are supposed to connect that with the death of web 1 and how social media is bad and so on, but there are a LOT of reasons why many websites look the same. they can be kind of broken down into two main categories, though: the users, the way users find/use the websites.

Back in the 90s slash really early 2000s websites were still kind of gimmicky. Unless you were in a field that required the use of certain sites/databases/references/communications etc the average person wasn't online nearly as much as they were today. People also didn't have smartphones (which I will come back to later), so they were using a whole computer setup with a very specific resolution (low), and overall being on the internet was a very specific experience. But I think it's also important to note that it was more younger people using them for casual use. Web 1 was more "creative" than web 2 is deemed now because to get ON web 1, you had to have a baseline of tech and web knowledge. There were a lot less people on the internet, so you were catering to the other relatively few people that were willing to dive into computers/The World Wide Web.

Nowadays, and this is something I'm sure everyone has heard a much older person complain about at some point or another, everyone is pretty much required to use the internet. It's how you apply to jobs, school, get benefits, get healthcare, find pretty much any up-to-date information. It's actually a problem for many people that aren't able to reliably access the internet for one reason or another (major ones being houselessness, living in extremely rural areas, or just not being able to use a smartphone). When the demographic for your site changes from "people who are computer-savvy" to "ANYONE" you have to give up a lot of funny quirks. You are now catering to the lowest common denominator, which is a 70 year old who's grandchild is painstakingly trying to walk them through using a site, and hoping that this will somehow translate into them being able to use other sites, and they won't have to be doing this every other day.

Organizations, whether they are businesses or non-profit/government, have websites because they are convenient for people to be able to either get information, or because they want the user to do something (make an appointment, get a quote, buy something) - they want whoever is using their website to be able to find it as quickly and easily as possible. There is sort of a trickle-down in UI, from major companies that get a lot of users, or have the internal resources to do a lot of user testing and figure out what's easy for people to use, to then other markets who use them as reference or their guides on how to make things easily understandable for a wide range of users (Google's Material Design is often referenced). If someone knows how to use X popular site, you don't have to teach them how to use yours again if you follow their lead.

Also: predicable design and using certain web standards is a necessity for accessibility. Someone using a screen reader needs to be able to understand the information presented on a site, and having things in a predictable order, and in an order that gives the most relevant information first. This is why we are still seeing certain sites that cater to specific clientele often get a bit more creative. An artist's site doesn't necessarily need to cater to any user, they're catering usually to other artists. Now, if it's an illustrator or designer using a site as their portfolio, then they'll probably want to go back and use something that will make it easy for a reviewer going through hundreds of sites to be able to quickly view their art, without getting frustrated. Frustration from new users (as well as slow-loading sites) is one of the biggest reasons why people will ditch a new site or service. How many people have complained about how confusing something like Mastodon is to get started?

From the other direction, there is the system that surrounds the website. We've all seen complaints about how so many websites have a lot of word-salad, and it's because of SEO - Search Engine Optimization. Basically, Google ranks websites to put in search results by A) how well the actual content of the site matches the literal search, and B) what it thinks that your search is actually looking for. There are a lot of things that go into SEO and there are entire markets built around it because of how valuable ranking high with Google is - it doesn't matter how excellent your website is if people never are able to see it. Legitimate websites also have to compete with those scam sites that just dump in as much nonsense as possible to get clicks, and thus make money off ad revenue. It's a constant pain in the ass battle and Google is constantly changing how its rankings work because of the scam sites. This effects the buttons, links, how headers/subheaders/body text is used. Google wants certain hierarchies of information, and rewards sites that have them.

But the biggest reason why so many websites look a certain way is because of responsiveness. Basically as of like 2019 over 50% of visitors to a given website were usually on a mobile device. This could be any kind of resolution, depending on the type of phone or tablet. Do you have any idea how much of a pain in the ass it is to design a website to be responsive. You need to organize all the information in very specific ways and use flexboxes or way too many media queries to have text/images/etc set up so it transitions cleanly to different widths. The more complex the website is, the more difficult it is to do this. Simple transitions better and is less likely to break and glitch when presented in unexpected ways.

The proliferation of mobile is also the reason for a lot of other "design modernizations" that people get pissed about. Biggest example off the top of my head is the Google logo redesigns. I remember being in school everyone was complaining and joking about it. But there was a very good reason for it. Using simpler shapes for vector images makes the image load faster, and overall use less data. The new logo is only 305 bytes, while its old logo was 14,000 bytes. That is an enormous difference, especially when taking into consideration if someone on their phone has low bandwidth and/or needs to quickly search something. Again, this trickles down to other sites and other companies that want their sites to perform quickly on all platforms for all users with any level of internet connection.

Obviously there are a lot of issues with the way that the internet is set up but a lot of people miss the point as to not only why so many sites are designed the way they are, but also how we benefit every day from it.

[mcbitchtits]

as twitter and facebook have been slowly emulating features from other successful social media sites (namely tiktok and reddit) and as they both continue to nuke themselves into oblivion by Not Being Usable, and while we all self-pontificate about how tumblr is passé or not, the one thing i still yearn for on tumblr (and generally any other social media site) is more of a community aspect. tumblr is doing okay in that posting and reblogging still gets things moving, keeps things moving. comments are a relatively new feature, and don’t, in my opinion, lead to in-depth conversations. they’re not threaded, you have to put in some effort going back to find older posts, you can’t directly link to comments left on your posts. “tags” aren’t a community, either. tags aren’t moderated, and even if you create a highly specific, unique tag in order to sort something out of the other firehose of stuff, you don’t own it, you can’t curate it. all of this leaves everyone either just following along for the ride of whatever you post, or creating tightly-themed blogs to pursue a specific topic. but while it may promote sharing things around (reblogging), it doesn’t generate more than a surface-level reaction. a reshare. a comment in passing. a “react”.

anyway, i’m old and i still miss LJ comms. and threaded comment discussions

[champstorymedia]

Behind the Scenes of Viral Social Media Success: Case Studies Revealed

Introduction: In today’s digital age, the power of social media cannot be understated. Brands and individuals alike have leveraged platforms like Facebook, Instagram, Twitter, and TikTok to reach a massive audience and achieve viral success. But what truly goes on behind the scenes of these viral social media campaigns? In this article, we will dive deep into the strategies and tactics that have…

[digitalrhetoricpune]

A Comprehensive Guide to Tracking and Analyzing Social Media Conversion Funnels

Understanding Social Media Conversion Funnels

A social media conversion funnel refers to the journey your potential customers take from discovering your brand to making a purchase. Here’s a breakdown of each stage of the funnel:

Awareness: Building initial exposure and awareness of your brand.

Interest: Sparking interest and driving engagement through valuable content.

Consideration: Providing more in-depth information to encourage decision-making.

Conversion: Turning interest into action, such as a sale or subscription.

Loyalty and Advocacy: Retaining customers and encouraging them to promote your brand.

To fully leverage this funnel, it’s crucial to have Social Media Conversion Tracking methods in place, which will allow you to measure the effectiveness of your strategies at each stage.

Why Track Social Media Conversions?

Tracking conversions is essential for evaluating the ROI of your social media marketing services in Pune. By understanding which posts, campaigns, or ads yield the best results, you can optimize your budget and content strategy for maximum impact. Effective Social Media Conversion Tracking helps identify the content that resonates most with your audience, and where improvements are needed within the funnel.

How to Track and Analyze Social Media Conversion Funnels

1. Set Clear Goals for Each Funnel Stage

The first step is to define clear objectives for each stage of the funnel. For example:

Awareness: Measure reach and impressions.

Interest: Track likes, comments, shares, and saves.

Consideration: Monitor website visits or leads.

Conversion: Track sales, subscriptions, or completed forms.

Loyalty: Analyze repeat purchases or customer advocacy metrics.

Goal-setting helps with Social Media Funnel Analysis, making it easier to determine which areas of your funnel are performing well and which need refinement.

2. Use Analytics Tools

Analytics tools are crucial for tracking and optimizing social media funnels. Here are some options to consider:

Google Analytics: Ideal for tracking social media traffic to your website and analyzing user behavior.

Platform-Specific Analytics (e.g., Facebook Insights, Instagram Insights): These offer in-depth data on engagement, reach, and demographic insights.

Third-Party Tools (e.g., Hootsuite, Sprout Social): These allow you to view performance metrics across multiple platforms in one dashboard.

With these tools, you can perform detailed Social Media Funnel Analysis, helping you make data-driven decisions to enhance conversions.

3. Implement Pixel and Conversion Tracking

Using tracking pixels, such as the Facebook Pixel, lets you monitor user interactions across platforms and track conversions on your website. This data is essential for Social Media Conversion Tracking and can be integrated with analytics tools to measure key actions such as form submissions, purchases, and more.

4. Optimize Content for Each Funnel Stage

Different types of content resonate at various stages of the funnel:

Awareness: Use visually compelling and shareable content to increase visibility.

Interest: Offer informative posts, videos, and infographics to engage your audience.

Consideration: Publish testimonials, reviews, or case studies to build trust.

Conversion: Provide clear CTAs (calls to action) that guide users toward completing a purchase or signing up.

Loyalty: Share loyalty programs or exclusive offers to retain existing customers.

By tailoring content to each stage, you can effectively Optimize Social Media Funnels for better engagement and conversion rates.

5. Perform Regular Funnel Analysis

To ensure continued success, regular Social Media Funnel Analysis is a must. This involves reviewing conversion metrics, analyzing content performance, and adjusting strategies based on data. A consistent review process allows for swift adaptation to audience behavior changes, boosting overall effectiveness.

Best Practices for Social Media Conversion Tracking and Analysis

1. Focus on Metrics That Matter

Avoid vanity metrics and focus on those that truly impact conversions, like click-through rates, conversion rates, and cost-per-conversion. Effective Social Media Conversion Tracking is about actionable insights that lead to tangible results.

2. Test and Optimize

A/B testing allows you to compare different ad creatives, copy, or targeting options to see what works best. By refining your approach, you can continually Optimize Social Media Funnels and enhance conversion rates.

3. Segment Your Audience

Segmentation is essential for precise targeting. Divide your audience based on demographics, behavior, or interests, and tailor messages for each group. This approach enhances engagement and leads to higher conversions by delivering more relevant content.

4. Retarget to Recapture Interest

Retargeting is a powerful strategy for bringing users back into the funnel. For example, if someone visited your site but didn’t make a purchase, retargeting ads can remind them of your product or service, boosting Social Media Conversions.

5. Review and Refine Regularly

Markets and audiences evolve, so Social Media Analytics Best Practices recommend periodic reviews of your strategies and goals. This ensures that you stay relevant, agile, and better equipped to meet changing customer needs.

Boosting Social Media Conversions with Strategic Funnel Optimization

The ultimate goal of any social media marketing campaign is to increase conversions. Through a systematic approach to Social Media Conversion Tracking and Social Media Funnel Analysis, you can maximize the potential of each funnel stage. With the insights gained from tracking and analyzing, you’ll have a better understanding of how to Boost Social Media Conversions and generate higher ROI from your marketing investments.

[srishthi1234]

Mastering the Fundamentals of Digital Marketing for Success in the Digital Era

In today's world, where technology is woven into every aspect of our lives, understanding the Fundamentals of Digital Marketing is crucial for any business or individual aiming to thrive online. The shift from traditional to digital marketing is undeniable, as businesses across industries have found it necessary to embrace digital platforms. Digital marketing is a vast field with diverse channels and techniques that can seem overwhelming to a newcomer. But, by breaking down the Fundamentals of Digital Marketing, we can gain a clear understanding of what makes a successful online presence.

What Are the Fundamentals of Digital Marketing?

Before diving deep into various tactics, it's essential to understand the basics. The revolve around reaching your target audience effectively and converting those interactions into meaningful engagements. The primary aspects include:

Understanding Your Audience: At the heart of any marketing effort is the audience. Digital marketing allows you to pinpoint your audience's interests, needs, and online behaviors. This is often achieved through analytics tools, social media insights, and customer surveys.

SEO (Search Engine Optimization): One of the most significant pillars in the Fundamentals of Digital Marketing is SEO. By optimizing your website's content, structure, and keywords, you make it easier for search engines like Google to display your website in relevant searches. SEO is a mix of art and science; it requires content that resonates with readers while also meeting search engine algorithms' requirements.

Content Marketing: Content is king, and it plays a massive role in digital marketing. Quality content establishes authority, engages the audience, and encourages sharing. Blogs, videos, infographics, and social media posts all contribute to a successful content marketing strategy. It’s not about hard selling but rather providing valuable insights to your audience.

Social Media Marketing: Today, almost everyone is on social media, from Instagram to LinkedIn. Each platform has its unique user base and potential for targeting specific demographics. Social media allows brands to connect with their audience, share their values, and even offer customer support.

Email Marketing: Email remains one of the most effective ways to engage with your audience on a personal level. It’s a direct line to your audience's inbox, and when done right, email marketing can build strong relationships, encourage loyalty, and drive sales.

Paid Advertising: Also known as PPC (pay-per-click) advertising, this includes platforms like Google Ads and social media ads. Unlike organic methods, paid ads provide faster results by putting your content in front of your target audience immediately. However, it requires a budget and careful planning to see a profitable return on investment.

Benefits of Learning the Fundamentals of Digital Marketing

Mastering the Fundamentals of Digital Marketing provides numerous advantages. It opens up diverse career paths, improves brand visibility, and offers cost-effective solutions for customer engagement. Let’s explore some core benefits.

Broader Audience Reach

With digital marketing, geographical boundaries are no longer a constraint. You can reach people across the globe, making it ideal for businesses of all sizes. Leveraging the Fundamentals of Digital Marketing means using tools and strategies that make connecting with audiences much easier and more efficient than traditional methods.

Measurable Results

Unlike traditional marketing, digital marketing allows for detailed analytics. With tools like Google Analytics, you can measure how many people are visiting your site, where they’re coming from, and which pages they’re interested in. This data is invaluable for fine-tuning your approach, ensuring that your marketing efforts are based on actual insights rather than guesswork.

Cost-Effectiveness

Digital marketing offers a more affordable solution than traditional marketing, especially for small businesses. Many aspects of digital marketing, like social media engagement or SEO, can yield great returns with minimal investment. This affordability makes it possible for small companies to compete with larger corporations by focusing on targeted, impactful marketing strategies.

Engagement and Personalization

The internet offers numerous ways to engage with customers directly, allowing for immediate feedback. Using social media, blogs, and email, businesses can keep their audience engaged and respond to questions and comments in real time. Personalization is another unique advantage of digital marketing; it lets you tailor content and recommendations to meet individual needs.

Challenges in Implementing Digital Marketing

Despite its many advantages, digital marketing isn’t without challenges. One common obstacle is the ever-changing nature of technology and algorithms. Search engine rules, social media algorithms, and ad platforms frequently update, making it necessary to stay informed about the latest trends. Additionally, competition in the digital space is fierce, and standing out requires creativity and strategic thinking.

Another hurdle is data privacy. Consumers today are more concerned than ever about data security and privacy. To navigate this, companies must be transparent, practice ethical marketing, and comply with regulations like GDPR.

https://prinikacademy.com/fundamentals-of-digital-marketing/

[suchi05]

Social Media Marketing for Dental Clinics

Social media marketing refers to using platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a business — in this case, a dental practice. It involves creating content that engages patients, builds community, and enhances a clinic’s online reputation. Social media marketing is part of digital marketing through social media, where platforms are used not only to share updates but also to advertise services, offer dental health tips, and create an online dialogue. With the rise of social media advertising, dental clinics can run targeted campaigns aimed at specific demographics, resulting in higher patient engagement and increased bookings.

Read more: https://rxdentalmarketing.com/services/dental-social-media-marketing/

[howsetabusiness]

How Can Lead Generation Help Your Business?

Lead generation is essential for any business looking to increase its customer base and grow its revenue. Learn how to use lead generation and unlock your business’s potential today!

In today’s business world, generating leads is an important part of business growth and success. Leads mean potential customers who are interested in your product or service.

By attracting people who are interested in your business and keeping them engaged, you can convert them into paying customers and increase your income.

read continue...

[childrenofthedigitalage]

The Latest in Online Safety: Protecting Your Digital Identity

In today’s interconnected world, our online safety has become more critical than ever. With increasing threats ranging from identity theft to cyberbullying, it’s essential to stay aware of how to protect your digital identity. In this blog, we’ll explore the latest developments in online safety, offer advice for parents, students, and teachers, and provide tips to help keep your personal…