#Best 50 + Profile Creation Sites for Building Your Online Presence
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digitalgrow4u · 2 months ago
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urbanfeattech · 2 months ago
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Expert SEO Services in Lucknow: Your Guide to Digital Success
Are you struggling to rank your website on Google? Looking for professional SEO services in Lucknow that actually deliver results? You're in the right place. In this comprehensive guide, we'll explore how Urbanfeat Technologies is revolutionizing SEO services in Lucknow and helping businesses achieve top rankings in search results.
Why SEO Matters for Lucknow Businesses in 2024
In today's digital landscape, having a website isn't enough – it needs to be discoverable. Here's why SEO services in Lucknow are crucial for your business:
76% of consumers search online before visiting a local business
93% of online experiences begin with a search engine
Local searches lead 50% of mobile users to visit businesses within one day
Professional SEO Services in Lucknow: The Urbanfeat Technologies Advantage
Urbanfeat Technologies stands out as Lucknow's premier SEO agency, offering comprehensive search engine optimization solutions tailored to local businesses. Here's what makes our SEO services in Lucknow unique:
Our Proven SEO Process
In-Depth SEO Audit
Technical website analysis
Competitor research
Keyword opportunity identification
Current ranking assessment
Strategic Planning
Customized SEO roadmap
Target keyword mapping
Content strategy development
Local SEO planning
On-Page SEO Excellence
Meta tags optimization
Content enhancement
Internal linking structure
Mobile optimization
Technical SEO Mastery
Site speed optimization
Schema markup implementation
XML sitemap creation
Robot.txt optimization
Local SEO Dominance
Google Business Profile optimization
Local citation building
Location-based keyword targeting
Local link building
Why Choose Urbanfeat Technologies for SEO in Lucknow?
Local Expertise
Deep understanding of Lucknow's market dynamics
Knowledge of local consumer behavior
Regional keyword research expertise
Local business network
Proven Results
Average 65% increase in organic traffic
40% improvement in conversion rates
Top 3 rankings for competitive keywords
Enhanced local search visibility
Transparent Reporting
Monthly performance reports
Real-time ranking tracking
Traffic analysis
ROI monitoring
Our SEO Services Package in Lucknow
Basic SEO Package
Keyword research and optimization
On-page SEO implementation
Monthly reporting
Basic local SEO setup
Professional SEO Package
Everything in Basic
Technical SEO optimization
Content creation
Link building
Advanced local SEO
Enterprise SEO Package
Everything in Professional
E-commerce optimization
International SEO
Competitive analysis
Brand monitoring
Latest SEO Trends We Implement
Stay ahead with cutting-edge SEO strategies:
AI-powered content optimization
Voice search optimization
Mobile-first indexing
Core Web Vitals optimization
E-A-T implementation
Success Stories: SEO Services in Lucknow
Case Study 1: Local Retail Business
200% increase in organic traffic
150% boost in local leads
Top 3 rankings for 50+ keywords
Case Study 2: Service Provider
180% growth in organic visibility
90% increase in form submissions
Dominated local pack listings
FAQs About SEO Services in Lucknow
Q: How much do SEO services cost in Lucknow? A: Our SEO packages start from ₹15,000/month, with customized pricing based on business needs and competition level.
Q: How long does it take to see SEO results? A: While initial improvements can be seen in 1-2 months, significant results typically take 3-6 months of consistent optimization.
Q: Do you guarantee first-page rankings? A: We don't guarantee specific rankings as search engines frequently update their algorithms. However, we guarantee ethical SEO practices and continuous optimization for best results.
Ready to Dominate Search Rankings in Lucknow?
Transform your online presence with Urbanfeat Technologies' professional SEO services in Lucknow. Our data-driven approach and proven strategies ensure your business reaches its target audience effectively.
Take Action Now!
Schedule a Free SEO Audit
Get a Customized Strategy
Start Ranking Higher
Contact Urbanfeat Technologies
📍  3RD FLOOR, OM TOWER, D-2/106, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010
 📞 072380 01002
 🌐  https://urbanfeattech.com/ 
Looking for expert SEO services in Lucknow? Trust Urbanfeat Technologies to deliver results that matter. Contact us today for a free consultation and discover how we can help your business grow online.
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brightbranders · 6 months ago
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Blog Content: SEO Packages in Ahmedabad
In the bustling city of Ahmedabad, businesses are constantly evolving to stay ahead of the competition. With the digital landscape becoming increasingly complex, the need for effective SEO strategies has never been more crucial. At BrightBranders, we understand the unique challenges faced by businesses in Ahmedabad and offer comprehensive SEO packages designed to elevate your online presence.
Why SEO Matters for Your Business
Search Engine Optimization (SEO) is the cornerstone of digital marketing. It ensures that your business is visible to potential customers when they search for relevant products or services. In a city like Ahmedabad, where the market is both competitive and diverse, a robust SEO strategy can make all the difference. Here’s why investing in SEO is essential:
Increased Visibility: Ranking higher on search engine results pages (SERPs) means more visibility and, consequently, more traffic to your website.
Better User Experience: SEO involves optimizing your website’s content and structure, enhancing user experience, and encouraging longer visits.
Cost-Effective Marketing: Compared to traditional advertising, SEO offers a higher return on investment (ROI) by targeting users actively searching for your services.
Local Search Optimization: For businesses in Ahmedabad, local SEO helps attract customers in your vicinity, driving foot traffic and local sales.
BrightBranders’ SEO Packages: Tailored to Your Needs
At BrightBranders, we offer a range of SEO packages in Ahmedabad, tailored to meet the unique needs of businesses of all sizes. Our goal is to provide scalable solutions that deliver measurable results. Here’s what you can expect from our SEO packages:
Comprehensive Website Audit: We start with a detailed audit of your website to identify strengths, weaknesses, and opportunities for improvement.
Keyword Research & Optimization: Our experts conduct in-depth keyword research to identify the most relevant and high-traffic keywords for your industry.
On-Page SEO: We optimize your website’s content, meta tags, headers, and images to ensure they align with best SEO practices.
Off-Page SEO & Link Building: We build high-quality backlinks from reputable websites to improve your site’s authority and ranking.
Local SEO Focus: For businesses targeting local customers in Ahmedabad, we optimize your Google My Business profile and enhance local citations.
Content Creation & Marketing: Quality content is key to SEO success. We create engaging, informative, and keyword-rich content to attract and retain visitors.
Performance Tracking & Reporting: Transparency is essential. We provide regular reports and analytics to track the progress and effectiveness of your SEO campaign.
Success Stories: Transforming Businesses in Ahmedabad
Our commitment to excellence has helped numerous businesses in Ahmedabad achieve their digital marketing goals. Here are a few success stories:
Case Study 1: A local retail store saw a 50% increase in foot traffic and a 75% boost in online sales within six months of implementing our SEO strategies.
Case Study 2: A service-based business experienced a 200% growth in organic traffic and a significant improvement in lead generation.
Why Choose BrightBranders?
BrightBranders is not just another SEO agency; we are your strategic partners in growth. Here’s why businesses in Ahmedabad trust us:
Expertise & Experience: Our team of SEO specialists has years of experience and stays updated with the latest industry trends.
Customized Solutions: We understand that every business is unique, and we tailor our SEO packages to meet your specific needs.
Proven Track Record: Our success stories speak for themselves, with numerous clients achieving significant growth through our SEO services.
Transparent Communication: We believe in maintaining clear and open communication with our clients, ensuring you are always in the loop.
Get Started Today!
Are you ready to take your business to the next level with our SEO packages in Ahmedabad? Contact BrightBranders today and let us help you dominate the digital landscape. Visit our landing page to learn more about our services and schedule a consultation.
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timestyler · 11 months ago
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What Is a Good Keyword Difficulty to Target?
When embarking on a search engine optimization (SEO) journey, understanding and targeting the right keyword difficulty is crucial for achieving visibility in search engine results. But what is a good keyword difficulty to target? This question is essential, especially for SEO beginners and businesses aiming to increase their online presence efficiently.
Understanding Keyword Difficulty
Before diving into what makes a good keyword difficulty to target, it’s important to understand what keyword difficulty (KD) actually refers to. Keyword difficulty is a metric used by SEO tools and professionals to estimate how hard it would be to rank for a particular keyword in search engine results pages (SERPs). It’s typically measured on a scale from 0 to 100, where higher numbers indicate greater competition and difficulty.
Factors Influencing Good Keyword Difficulty to Target
Several factors influence what could be considered a good keyword difficulty to target, including:
Website’s Authority: Newer websites or those with low domain authority might find it challenging to compete for high-difficulty keywords. In such cases, targeting lower KD keywords (e.g., under 30) could be more effective.
Resources and Timeframe: If you have a robust SEO strategy and resources (time, budget, content creation capabilities), targeting slightly higher KD keywords could be feasible. However, for most, finding a balance is key.
Niche Specificity: Highly specialized or niche markets might have lower competition, allowing for targeting keywords with a medium difficulty level while still being realistic about ranking potential.
What Is a Good Keyword Difficulty to Target?
For New Websites and Small Businesses: Aim for keywords with a difficulty score of 10–30. These keywords often have lower search volumes but also less competition, making it easier to rank for them.
For Established Websites: If your site has a decent amount of domain authority and a solid backlink profile, targeting keywords with a difficulty of 30–50 could yield good results without being overly ambitious.
For Highly Competitive Niches: Sometimes, even well-established sites in competitive niches need to target high-difficulty keywords (50+). In such cases, a long-term, comprehensive SEO strategy is essential for success.
Conclusion
Identifying a good keyword difficulty to target is not a one-size-fits-all answer. It requires an understanding of your website’s current SEO standing, your niche, and the resources you can dedicate to SEO efforts. Starting with lower competition keywords can provide quicker wins and build the foundation needed to target more competitive terms over time. Always use keyword difficulty as a guide rather than a strict rule, and complement it with other SEO best practices to enhance your overall strategy.
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profoundcomputercycle · 2 years ago
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I will build 600 high da dr profile backlinks manually
I will create social media profiles backlinks, SEO link building
You can get the online presence of your website to the next level with high-quality Social Media Profile backlinks, because backlinks are the key part of ranking algorithms of major search engines like Google.
We are offering Social Media profile backlinks with white hat link building strategy. All the working will be done as per Google guidelines. We will manually create all the backlinks. We will use 70+ DA websites to accomplish this task.
You will get a complete work report in excel format that includes a mixture of dofollow backlinks. Please check the activities that we will do. 
I will 600 social media profile backlinks for high da SEO link building
600 social media profiles backlinks for manual high DA PR SEO link building
If you are looking for the best quality Social media profile creations and SEO friendly Profile Backlinks for your business then you are at the right place.
Social media profiles are most important for your business branding. Profile backlinks are very important for Google's top rankings.
I will build 600 high da dr profile backlinks manually
High Authority Profile Backlinks is one of the wonderful procedures to expand the rankings of your site.
Also crawlers like this backlinks for your site.
With This backlinks you get more traffic for ranking and your website will cross your competitors. good profile backlinks strategy can first grow your business... I will make your first class Profile Backlinks.
All connections are from solid trust in DA 50-100 and DR 70-100 sites. All will be made manually.
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semtitans2021 · 3 years ago
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Brand Building Through Social Media Marketing
Branding has become a necessity and a culture that influences people's perceptions. Building a brand does not happen overnight; it takes time, dedication, smart strategy, planning, and execution. The use of innovative technologies such as brand building through social media or digital media has also developed with the times.
Through inventive ideas for promoting the brand, connecting with people, and thanking customers for choosing the brand, digital marketing services have promoted and induced innovation and brand change. Brand building is driven by a combination of variables such as trust, knowledge, loyalty, support, and many others, all of which are complemented by an effective marketing platform.
There are a variety of ways to use social media to establish a brand, some of which are included below:
1.Targeted audience: To leave an enduring impression on the audience for mutual advantage, social media marketing services must reach the correct people at the right time. For personalizing the social media marketing plan, multiple criteria guide the selection of the correct set of audience, such as age group, geographical area, behavior, educational background, and so on.
2.Target right platforms: Brands may be promoted on a variety of social media sites. Twitter, Linked-In, Facebook, and Instagram are just a few of the popular ones with millions of members. To ensure efficient outreach, the companies create pages on social media sites and provide updates or news about their portfolios on a regular basis.
3.Brand credentials and authenticity: The brand logo promotes the company's identity and creates a lasting image in the minds of the audience. A distinct and clear logo aids in the creation of an identity that allows the audience to distinguish across brands. Different brand names are associated with various values, but the audience prefers brands that meet their wants and expectations, hence validating the purpose.
4.Content: This is a must, as material on various channels must be unique and innovative in order to generate value and interest among audiences. The use of visual information such as images and videos grab’s the audience's attention and makes them eager to learn more. The utilization of persuasive material and the use of popular #hashtags allow users to share content. Maintaining a content calendar is vital for managing and posting information in a scheduled manner, as well as keeping track of what has already been released and what will be done next.
5.Encourage the audience to follow brand’s social media profile: To attract viewers to the brand, the social media presence should be innovative and appealing. The following pointers will help you make your presence indispensable:
·           This is a very useful and relevant post.
·           Hosting events and sharing their knowledge with the public.
·           The brand's cover page is updated on a regular basis.
·           Updates on major accomplishments.
·           Including well-known #hashtags.
·           Responding to consumer requests and comments as soon as possible.
6. Keep track: In social media, tracking is necessary and advantageous in the long run. Brands may use effective tracking to target the correct audience and convert them into customers. The following are some of the important monitoring metrics that help users customize their brands:
·           Like: Being aware of how many people have liked your social media    posts.
·           Comment: One of the best performances KPIs for determining audience involvement with a brand is the number of favorable comments on a post.
·           Tweets: Keeping track of how many tweets each user has sent.
·           Share: Keep track of how many times your social media content has        been shared.
·           Mention: Those who have tagged or mentioned the brand in a post or tweet are tracked. 
We maximize your return on investment (ROI) by 50% or even more. It all starts with finding the relevant and appropriate keywords & active audiences on every platform for your website services which may drive traffic to your end & make you stand out among your competitors, within a given budget. Being an online advertising model, makes the work easier for the user. To get more information on Social Media Marketing Experts and Ecommerce Web Development Company visit us today.
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blogsnippet360-blog · 5 years ago
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Why Local Search Is Important
What Is Local SEO
Local search engine optimization is a branch of SEO that focuses on optimizing a website in local search results.
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Local search encompasses all these nifty search terms that scream local, such as:
lawyers near me
doctors near me
lawyers in [city name]
doctors in [city name]
Basically, local SEO is a strategic process that focuses on the optimization efforts of local businesses.
The content, optimizations on the page and the creation of links with a targeted and localized intention are part of these efforts.
However, the goal changes with respect to the location of the acquisition of links.
The goal now is to ensure that all potential local signals from Google's local search landscape are consistent and correct.
If they are not, or if you accidentally provide different information for the same company, you may eventually encounter situations where your local results show something different than expected.
Why Local Search Is Important
Here are some statistics that prove the importance of local search for businesses:
50% of people who did a local phone search went to a physical store in one day.
34% who did their research on a computer or tablet did the same.
18% of local mobile searches result in a one-day sale.
60% of US adults are looking for local services or product information on tablets and smartphones.
50% of people searching locally on their mobile phones look for information such as a local business address.
78% of local searches on a mobile device result in offline purchases.
71% of those surveyed said they were looking for a business location to confirm its existence before going for the first time.
One out of every three smartphone searches was done just before arriving at a store.
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In 2017, 97% of consumers searched online for local businesses and 12% were looking for a local online business every day.
Who Benefits from Local SEO & Why?
Plumbers
Plumbers are one of the next companies to benefit from local SEO.
Think about it: in an emergency involving plumbing, does a person go straight to the store? No, they usually go to Google to search [plumber next to me].
Google search results allow a person to call a plumber directly, read reviews, and immediately access local plumbers if they have such an emergency.
Lawyers & Law Firms
If you have never done SEO for lawyers, here's a little secret: One of the biggest benefits of local SEO for these clients is that Google displays a call button directly in the local search results on the mobile phones.
Thus, when a potential customer takes out his phone and searches for "[type of] agent", he will get targeted results for his particular location.
When done correctly, the local SEO will push the proxy to the top of the search results for that location, and the dominant call to action will be the "Call Us" button.
The reason why this is such a huge benefit is that anyone who has had an accident or who has another problem is going to be on the phone trying to find lawyers who offer free consultations.
This avenue offers a way to get in front of these consumers just when they need a lawyer.
Restaurants
These companies make the most of local SEO because of the immediacy of customer reviews and the local address information that prevails in search engine results pages (SERPs).
This immediate information leads potential customers to restoration in a minimum of time.
In addition, it allows people to see, quite effectively, restaurants offering the best quality of food and service in the neighborhood.
Doctors & Medical Practices
When looking for a doctor, in my experience, we always look for a doctor nearby or a doctor "near my home".
Most people do not want to go out of their way or travel for hours to see a doctor. They want a close doctor who can see them regularly.
If you refer to the screen shot below, using the "doctors near me" search, you will get several benefits from this result.
This local result provides the doctor's name in advance, as well as an instant "direction link" that opens a map application on a user's phone.
When it comes to doctors, people who call to make appointments are more comfortable and are probably looking for a simple way to consult the doctor's office.
Who Won’t Benefit from Local SEO?
As SEO professionals, we would like everyone to benefit from local SEO and sell these services to more customers. In fact, some companies simply do not lend themselves to local SEO efforts.
Companies such as e-commerce stores, local authors, businesses that do not want to share their local information, and private online sellers who want their information to be kept confidential are probably not great candidates for services. local SEO.
What Are the Important Parts of Local SEO?
In terms of local SEO, it is not so different from organic SEO: search for keywords, content, links and technical referencing on page. He just has a local accent.
These elements are important to properly tailor your website and industry to outperform the SERP.
However, when optimizing for local search, these elements contain a more local focus focused on searches made by people in the immediate vicinity of the business (eg, local city names).
Keyword Research
The search for keywords for local SEO has not changed much, although some aspects are a bit different.
Now, statistics show that users have more access to devices such as smartphones, Amazon Echo and Google Home. These devices pave the way for voice search so that it is one of the main ways to perform local searches.
It is easier to say "find a doctor near me" or "find a plumber near me" for most people than for the guy. It is therefore not surprising to see an increase in local queries based on conversational voice search.
If your sector is service-oriented, try variations of keywords with questions.
SEMrush's keyword search tools, Keyword.io and AnswerThePublic, all offer ways to see the questions users are looking for, as well as their search volume.
It's a great way to target keywords with local intent.
If your industry is a local industry, a service-related business, such as a restaurant, a lawyer, or a lawyer, try variations of keywords that have a tone and a focus of conversation.
You may be surprised at how much research you can achieve when you perform a keyword search in this way.
The Importance of Content to Your Local SEO Efforts
Local content has a significant impact on local SEO efforts.
Depending on your industry, locally targeted content, depth, breadth and knowledge tend to work well.
However, simply writing long content will not necessarily give the best results.
It all depends on the nature of the results of your query and the fact that this content is best for the user behind the request. It's not about whether the number of words in the query is the highest.
Writing local custom content with all these factors will help you achieve the quality content that Google wants to return for some local results.
What should not you do when it comes to content?
Wikipedia-type content is the worst type of content you can write.
You know the genre. The kind that quotes the National Road Traffic Safety Administration (NHTSA) or the city guide data that is available everywhere on Wikipedia.
The reason why this is the worst type of content is that not only the content is generally thin, but also the value it brings and the value of the search put into the content.
Thin content adds little value to your SEO efforts.
Local SEO Links
For local SEO, links are a bit different from organic SEO.
First of all, you need to consider Google's guidelines for webmasters when acquiring all links. You do not want your link building efforts to result in a Google manual action (penalty).
If you create links that violate Google's guidelines for webmasters, Google may detect them. The next thing you'll know, all your website could disappear from organic search results.
A Brief Primer on Local SEO Link Categories
In local SEO, different categories of links constitute a profile of quality local SEO links. These included:
Quotation / NAP sites.
Local directory sites.
Local sites related to the industry.
Local partner sites.
Local sites of chambers of commerce.
Local newspaper sites.
Citation / NAP Sites
These sites are where you submit your Money site to increase its presence in local searches.
These citation sites are usually focused on the NAP.
What does NAP mean? This means the name, address and phone number of your business that you want to appear on these sites.
The function of these quote sites is to increase your quote / NAP presence on Google.
Local Directory Websites
Next, it is recommended that you focus on local directories as general link categories.
Building these local directories will help you increase the authority of your website's links for local searches.
Industry-Related Local Sites
Think of all the local sites that can offer local link opportunities, including:
Newspapers.
Schools.
The universities.
Government associations.
These local industry-related sites usually help to significantly increase the value of your local link profile and strengthen the authority and uniqueness that Google rewards.
Local Partner Websites
These sites are usually local partners of the company.
Google prohibits excessive link exchanges, but using the services of your local partners to create links is not a bad thing.
You just do not want to do too many link exchanges in a schema to manipulate the page rank.
It may be difficult to determine what is considered excessive, but it can be done by doing the appropriate tests.
An Evolution of Google Local Algorithm Changes
Since its inception, Google regularly updates its algorithms.
Here are some updates that have shaped the current iteration of Google's local search algorithm:
May 1, 2007: Universal Search
In 2007, Google's general algorithm was significantly updated - not just at the local level.
The reason this is included here is because of its significant impact on local SEO.
It was not a typical algorithm update. Instead, Google took the standard search results and combined them with elements such as video, local images, images, news, and more.
This change has completely changed the landscape of SEO forever, and the former non-dynamic SERP of 10 ads was officially dead.
April 1, 2010: Google Places
While the site pages were published and removed in September 2009, they were originally part of Google Maps.
This launch has renamed the Google Local Business Center, consolidated pages of places with local SERP and added local advertising options, among many other features.
February 27, 2012: The Venice Update
This particular update has been deployed as part of their monthly update.
You may have noticed, if you search your phone for some local things or your computer, that Google offers automatic and targeted local items. We can thank the update of Venice for that.
The main purpose of this update was to tighten and implement a more aggressive location in the local search data that was ultimately displayed to the consumer.
This update has improved two things:
Ranking for results such as local search results, focusing on ranking sites using their main SERPs as a local signal.
Improved local results.
The new system was designed to target and find results from the researcher's locale with increased reliability. This apparently allowed Google to "better detect when queries and documents were local to the user".
October 4, 2012: The August / September 65-Pack Update
This was a group of updates containing about 65 updates from August to September.
These included more condensed 7-element SERPs, changes in the way local results were evaluated for the researcher, updates to "page quality", and development of the knowledge graph.
Some of the more interesting local changes include items such as universal search traffic mapping for traffic-based queries, as well as user-intent-based changes to improve search results based on the search engine. The intention of the user behind their request.
August 20, 2013: The Hummingbird Update
Although this update was announced on September 26, it was released about a month ago.
Many compared the Hummingbird update to Google's Caffeine algorithm update from 2010 due to improvements in speed and accuracy.
Hummingbird was basically an update of the main algorithm that was intended to allow modifications such as the knowledge graph, as well as semantic search for a long time.
Hummingbird was designed to enhance conversational search with enhancements, which Google cited as an example to illustrate its goals.
Google's best explanation was that it was supposed to improve attention to the real meaning and intent of the words used in the search.
In other words, the goal was to improve results to the point that it would "help Google go beyond just looking for pages with matching words."
July 24, 2014: Pigeon
The update of Pigeon has been a major upheaval in the world of local SEO.
This algorithm change was intended to provide more useful, relevant and accurate local search results.
These new local results changes were visible in Google Maps results as well as in Google's web search. Google's major changes are behind the scenes and have had a significant impact on local search results.
Google said it has improved the algorithm to include better ranking parameters specifically targeting distance and location.
December 22, 2014: Pigeon Expansion
This particular expansion of the Pigeon algorithm has spread to the UK, Canada, and Australia.
This is Pigeon's first documented update implemented as a global modification of Google's algorithm in all its search properties, in all its locations.
Possum: September 1, 2016
Google has never confirmed this update. But, at the time, the results of the local SERP were deeply upset, suggesting a major update.
There is no direct confirmation of this either, but there is some data that seems to suggest that this particular update has also been applied to organic results.
Joy Hawkins suggested "that this update only affects the rankings in the 3 pack and the local locator (Google Maps local results)".
What’s the Future of Local SEO?
Current statistics, data and trends suggest that local SEO is moving towards a paradigm shift in a much improved context and understanding.
The proliferation of peripherals, such as smartphones, Amazon Echo, and Google Home, suggests a trend toward creating devices that use more conversation-like approaches that match or surpass human understanding.
It could even be suggested that these devices implement better, faster and globally improved algorithms to provide the user with improved voice search results.
Google adjusts and always updates its algorithms. It remains to be seen what will happen, but I hope it will help improve all the research results.
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luovita · 5 years ago
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SEO Local Value
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The LVPro | Local Value offering includes: Keyword Topics: SEO work will focus on 2 keyword topics Trackable Keywords: We will focus on 10 target keywords and track 50 keywords Optimized Pages: We will recommend or perform optimization of website pages every month Locally Relevant Link Building:We will build backlinks (from local search engines & directories), business listings and NAP enabled citations every month to improve local presence Content Optimization: We will post industry-specific editorial content and create/modify website content to boost rankings THE LVPro PROCESS : Site Assessment and Intake: We audit your website, online presence of your business and gather information about your target audience and goals. Keyword Research: We research the best 10 keywords based on the industry vertical and physical location to bring the most effective results. Target keywords are approved by mutual consensus. Content and On Page Optimization: From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. Extensive on page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization. Local Optimization: Once the content optimization is in place, we focus on building the local presence by submitting the business to top local search engines and directories including Google My Business, Bing Local, Apple Maps, Facebook and more. Monthly Link Building: With monthly link building via editorial content posting, local citations and authority business listings, we rank the website for target keywords with an authoritative backlink portfolio.
Applicable Add Ons
  Call Tracking ( Local No. ) 1 Month Additional work to optimize the website. $40 Monthly (TEMPORARILY FOR FREE) Call Tracking ( Toll Free No. ) 1 Month Additional work to optimize the website. $40 Monthly (TEMPORARILY FOR FREE)
What you can Expect
Customizable dashboard: Track your campaign progress and access and view campaign performance and includes email notifications. Affordable SEO with no obligation: LVPro offers comprehensive, high-quality, US-based SEO at reasonable prices. We’re so confident in our work and our pricing that we don’t have long term contracts! Experience and technology: We’re have helped over 45,000 businesses boost their search rankings and we manage over 5 million keywords. This experience, coupled with our industry-leading technology, gives us access to vast amount of data that keeps us ahead of other SEO providers. Complete transparency and measurable results: LVPro's powerful reporting dashboard shows your SEO dollars are going. Campaign monitoring: LVPro monitors every SEO campaign to identify areas of improvement. We also provide automated weekly and monthly updates on campaign performance to ensure your goals are being met. LVPro Reporting & Customer Dashboard Creation Global Website Audit Page Specific Audit - up to 10 Pages Backlink Profile Analysis and Link Detox - Up to 50 Domains Keyword Research, Grouping & URL Mapping Website Duplicate Content Check - up to 10 Pages Google Penalty Check Web Form Conversion and Event Tracking - up to 2 Goals Review Widget Installation to Generate Positive Reviews Page Title & Meta Tags Creation - up to 10 Pages 2 Website Content Writing (250 Words Per Page) Internal Linking, Image, Hyperlink and Heading Tag Optimization - up to 10 Pages Image GEO Tagging - up to 10 Images Home Page Speed Reporting on Desktop & Mobile Robots.txt Optimization Page URL Canonicalization - up to 10 Pages Adding Rich Snippets - up to 10 Pages Voice Search Optimization Schema Implementation (Local Business Information, Map, Image, Logo and Reviews) - up to 10 Pages FAQ Schema Implementation Google My Business (GMB) Listing Setup and Optimization with Description GMB Website Embed - up to 10 Pages 1 GMB Post 2 GMB Q&A’s 2 GPS Listing Submissions Weekly SEO Status Reports Month 1 SEO Performance Report 2 Editorial / Guest Blog with Social Boost 1 Brand Interview 1 Q&A Posting FAQ Page Content Google Analytics, Search Console and Bing Webmasters Setup Analytics Spam Filtering Broken Link Fixing, GSC 404 Error Correction & 301 Page Redirection - up to 10 Pages User HTML Sitemap Creation, Uploading & Linking XML Sitemap Creation & Submission to Google & Bing Local Citation Audit Bing Local, Apple Maps & Facebook Local Listings 2 Authority Business Listings 4 Industry Specific + 2nd Tier Local Citations Website Social Boost - 2 URLs X 20 Sites Promotional Video & Business Presentation - 1 Video & PPT X 5 sites GEO Tagged Photo Submissions - 2 Photos X 5 Sites 2 Social Network Citations Local & Social Community Setup 2 Coupon Distribution (if provided) Weekly SEO status reports Month 2 SEO performance report 2 Editorial / Guest Blogs with Social Boost 2 Social Network Citations 2 Authority Business Listings 4 Industry Specific + 2nd Tier Local Citations 1 GMB Post Continued SEO Enhancements to Improve SEO Performance Weekly SEO Status Reports Monthly SEO Performance Reports
FAQ's
Once you order is successfully placed, we will assign you an account manager within 24 business hours who will be your primary point of contact and will reach out to you to get things started. Following the launch of the campaign on the dashboard, we will work on the deliverables as mentioned and reach out weekly and monthly with updates on progress and any changes required to help improve performance. Local SEO targets local search specifically. Which means that your audience is within a few miles from your business location and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, etc. National SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a nationwide campaign or an e-commerce campaign, this is the perfect methodology for you. Yes! As long as a business offers a viable product or service, SEO can move their website higher in search rankings and drive more sales. LVPro provides SEO services for business owners across the globe. Supported languages are English (North America, UK, Australia) and Spanish. Good SEO can’t be done overnight, it takes time. Many of our customers start to see positive momentum in 3-4 months. In fact, over 82% of our small business clients can reach the 1st page of Google after 6 months if the right conditions are met. Keyword Optimization: It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones keywords for the business. Website Optimization: We perform a full-service cleanup as well as exhaustive upgrades to the website code and user experience. Business Profile Development: To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories. Link Portfolio Development: Get the word out about the business. We help by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more. Custom Content Creation: We create and post high-quality content that will keep the website fresh and at the top of the search rankings and keep potential customers interested . Service and Performance Reporting: We provide reports that show businesses at-a-glance how their campaign is performing as well as an in-depth review of all the work we’ve done on their behalf. Campaign Monitoring and SEO Consulting: Our goal is to help small businesses succeed online. To help achieve this we actively monitor every SEO campaign to identify areas for improvement. We also provide monthly consultations to review each campaign and ensure client goals are being met. The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business.   LVPro Local SEO is offered in 5 different packages to fit the needs and budgets of all small businesses. Our Local SEO packages are based on monthly pricing. Packages with higher pricing will include more activities, but all of our packages include dedicated client support and full transparency into the work being performed. Our LVPro pricing sheet provides complete details on pricing and tasks included in each package.   LVPro provides total transparency into the work that we perform. Each client will be given access to a custom reporting dashboard that shows every SEO action being performed both on and off their website. Clients will be able to track every action performed, as well as monitor keyword movement and overall performance. We also provide weekly and monthly updates for all SEO customers to review campaign activity and performance, ensuring that their goals are being achieved.   In most situations client support is handled through you, the reseller. Weekly and Monthly campaign progress reports are delivered by LVPro to you and your clients via dashboard. Any client questions or concerns regarding their SEO campaign can be brought to LVPro by you, the reseller. We highly recommend using our dashboard for communication.   For help selling a potential client or any product related questions, you can reach out to us via email [email protected] For any active clients, you can contact your assigned account manager directly through dashboard conversation.   All Services rendered by LVPro are on a prepaid subscription basis. Depending on the amount of work completed at the time of cancellation, this may mean receiving a full refund, a partial refund, no refund, or owing additional fees. To cancel a service, you can reach out to your assigned account manager or our support team via email at [email protected]   Read the full article
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seo1code-blog · 7 years ago
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8 Reasons You’re Not Getting Any Website Traffic - And How To Fix It
You feel as if you’ve done everything right, but your traffic numbers say otherwise.
Clearly, there’s something wrong.
Maybe you’re just a tweak or two away from opening the floodgates?
But the question remains… what is the reason behind your traffic-poor website?
Fortunately for you, you’ve come to the right place. In this post, we’ll show you legitimate possibilities why your website isn’t performing and how to fix them.
Let’s get started.
Here are eight reasons why your traffic isn’t growing.
1. Your SEO game is weak
Google is the best source of free traffic. But getting your content within the top 10 results is a tough task. Only the best of the best manage to be featured up there.
That means your content needs to be top notch. That’s the start.
But there are several other factors at play, including setting up an XML sitemap, installing an SEO plugin, optimizing your content for keyword search terms, and more.
Without all these, your chances at ranking high in search engines are slim. Just missing one important factor can result in very low rankings.
Here’s the fix
Using WordPress SEO is a multi-step process that can be difficult at first. But with a little practice, it can become second nature.
Install and configure Yoast SEO
Yoast SEO is probably the best WordPress SEO plugin. It’s easy to use and it gets the job done. To get started, install the plugin and use the configuration wizard to help you with the setup.
If you need more help, WP Beginner’s got an easy-to-follow guide.
Install Google Analytics, Search Console and an XML Sitemap
Everybody knows Google Analytics, Search Console and an XML sitemap are essential.
Google Analytics allows you to keep track of your site’s overall traffic. It’s also used to confirm your website with the Search Console.
The Search Console allows you to keep track of your search presence. And XML sitemaps provide a way for Google’s bots to read your site.
These step-by-step guides will teach you everything you need to know: The Absolute Beginner’s Guide to Google Analytics by Moz and How To Add Your Website To Google Search Console by Yoast.
Use Yoast’s On Page SEO feature to help you optimize your content
This is a neat feature that keeps your on page optimization on par.
First, it starts by asking you for your target keyword.
Then it analyzes your page and shows you how well you’ve optimized it around your keyword.
Green = good. Orange = OK. Red = bad.
Here are some other handy resources on this subject: 13 Super-Easy Ways to Immediately Improve Your SEO Rankings and 10 Things You Should Do Right Now to Improve SEO on Your Blog
2. Your backlink profile is whack
Backlinks play a key role in your search rankings.
Most pages that rank in the top three or so usually have high-quality links directing browsers to them. At the very least, their domain has heaps of authority, meaning that their link profile consists of dozens and dozens of backlinks from their industry’s best.
If you haven’t tried any link building in the past, chances are you don’t have many backlinks.
And if this is the case, that’s likely the #1 reason why you’re not getting any traffic from Google.
Here’s the fix
The best way to get started is by blog commenting. Most blogs give out no-follow links to their commenters.
No-follow links don’t really carry much link juice, which means they rarely help with your search rankings. But that doesn’t matter…
The best link profiles have a good mixture of no-follow and do-follow links.
To perfect your blog commenting technique, here are a few simple steps.
Go to one of your niche’s top blogs.
Pick a blog article you’re interested in and read it in full.
Scroll to the comments section, fill out the form and leave a quality comment.
Rinse and repeat.
But as I said… blog comment links aren’t exactly going to get you #1 rankings. You need to do better than that.
To build do-follow links, one of the best techniques is to write a guest post. Most blogs allow guest authors a link or two. Usually, one within the content and another in your author bio.
Here’s an example from one of my first guest posts. It’s from a site called Successful Blogging.
See the in-content link?
There are more in my author bio link.
Another link building strategy I’d recommend is using resource pages.
Resource pages are basically link pages. They usually have dozens of links pointing to high-quality content.
I’ve built several quality links using this method myself. Including this one from Page One Power.
Here is some further reading I think you’ll find useful:
The Ultimate Guest Blogging Guide
Resource Page Link Building: The Definitive Guide
Link Building Strategies: The Complete List
3. Your target keywords are out of your league
We all know keywords are incredibly important to search engine rankings.
However, the more times a keyword gets entered into a Google search, the more likely it becomes targeted by the very best writing in an industry. Which means it becomes 100 times harder to beat your competitors for a spot in the top 10.
Even if your content is the best, there’s no guarantee you’ll be able to achieve high rankings… the SERPs are unfair like that. They usually give the top rankings to authority websites such as Amazon, Entrepreneur and WebMD.
So if you’re targeting keywords like how to quit smoking, chances are you’ll probably never get a top 10 ranking.
Here’s the fix
You can choose to either gain authority, or target long-tail keywords.
If you want to build an authority website, you’ll need to work very hard and be very patient. Becoming an authority isn’t easy. It can take months or even years.
The type of work you’d have to do includes guest blogging, interviews, massive link building, and creating 10x content.
On the flipside, if you target long-tail keywords, which are search terms containing more than 4-5 words and are highly specific, you will have a much higher chance at driving search traffic.
I’d recommend mixing both of the two options together… target the long-tail, and while you’re at it, do everything you can to grow your authority.
For example, every time you create a blog post, make sure it’s 10x better than your competitors’.
Also, consider setting up some guest posts on your niche’s top blogs. To start, I’d suggest one guest post per month (maybe even per week).
Here’s a great post on How to Generate 20,000 Monthly Visitors Through Long-Tail Search by Neil Patel and another one on 25 Ways To Build Online Authority by Vinny La Barbera.
4. Your content isn’t worthy
Your content is the primary reason why people come to visit your blog.
If you’re only pumping out mediocre blog posts, no one will want to stop by for a read. No matter how great your marketing tactics are, if your content sucks, so will your traffic flow.
Even if you pay for your traffic… no one will stay past a hot minute.
Driving traffic is one thing. Getting them to stay, is another. And doing it on a consistent basis, that’s the million-dollar question.
Here’s the fix
It all starts with high-quality content that’ll make your readers stop and say, “I never thought of it like that before!”
Know what I’m saying?
You should be trying to write incredibly high-quality posts that are optimized for the web.
Here’s a checklist for you:
Short paragraphs
No fluff or gobbledygook
Use bold and italics for emphasis
Include plenty of images/multimedia
Include real-life data
Back up your claims with proof, sources and links
There’s a lot that goes into creating readable (not just scannable) web content.
So find the right topics. Use keyword tools to find highly-searched phrases. Take advantage of Google’s autocomplete and related searches. Explore Quora and other online communities to find questions being asked within your niche.
If you study your target audience, you will find the right topics to write about, which will then generate more traffic.
These content hacks will tell you everything you need to know: How You Can Create Content That Generates 400,000 Targeted Visitors by OK Dork and How to Create 10 x Content: Whiteboard Friday by Moz.
5. You are spending too much time CREATING and not enough PROMOTING
We all know our blogs cannot live without high-quality content.
If you consistently create a blog post every week, there’s a pretty good chance you’ll generate a nice flow of organic traffic.
However, nothing is guaranteed in the blogging world. Especially when it comes to getting fresh eyes on your content.
Have you heard of the saying, ‘publish and pray’? I first heard it from Brian Dean of Backlinko.
Basically, it means a blogger with little to no authority who publishes blog post after blog post, without any promotion, in hopes of magically driving traffic from unknown sources.
It’s like… you hit the publish button and pray someone will read it, without even knowing how that someone will find your blog post.
But the thing is, no matter how epic your content is, if you have no brand/website authority, no one will find it in a search engine or newsfeed.
That’s why you have to aggressively promote your content.
Here’s the fix
Have you ever heard of the 80/20 rule? Well, it applies to content marketing, also. Spend 80% on promotion, 20% on creation.
But how do you promote content, I hear you ask?
Well, there’s more than one way to do it, and there’s more to it than sharing it on social media.
The best way to promote your content is with a little bit of influencer marketing.
Influencer marketing is where you leverage an industry influencer’s reach or audience to gain some exposure for yourself. Which is why it’s perfect for content promotion.
I recommend reading the following resources:
How Lovers Get More Traffic with This Simple Influencer Marketing Strategy
Content Promotion Strategies: 50 Ways to Drive Traffic To Your Next Article
6. Your headlines aren’t click-worthy
If your headlines are not compelling, chances are you won’t get many clicks. No matter how well you rank in search engines or how many times you show up in social media newsfeeds.
You see, headlines are the first thing internet users see before making that ultimate decision of whether or not they want to visit your site.
If their minds tell them no, it’s on you.
It doesn’t matter how awesome your blog content is. If no one clicks it, no one sees it.
Here’s the fix
Play with a bunch of headline formulas. There are tons out there. And all you have to do is fill in the blanks, basically.
One of the easiest formulas I’ve used, which is great for list posts, is this… [number] + [adjective] + [keyword] + [promise]
Here are some examples:
21 Effective List Building Strategies That Will Triple Your Email List
99 Simple Weight Loss Tips That Could Help You Shed 50 Pounds
57 Awesome Halloween Costume Ideas That Will Scare the Crap Out of Everybody
See?
The formula can also be used to craft how-to headlines. But instead of adjectives, you use adverbs. Check it out…
How to Effectively Plan a Diet That Will Help You Eat Healthier
How to Easily Find Long-tail Keywords That Could Send You Waves of Search Traffic
How to Magically Bake Delicious Cookies Everyone Will Love
Try it for youself. If you want more information, Neil Patel has written a great Step-by-Step Guide to Writing Powerful Headlines and Audience Bloom has an inspirational resource on 101 Title Ideas for Your Next Blog Post.
7. Your website’s user experience is horrible
If you’re not consistently getting website traffic, there’s a good chance it might be because of your website’s UX.
If your site isn’t user-friendly, no one will want to visit it. No matter how great your content is.
If you publish something your audience actually wants to read, they might not even come and read it. They’ll just go to someone else for the same information.
That’s how important your user experience is.
Here’s the fix
There’s a lot that goes into a user-friendly website.
One of the main things is the loading time. If your site takes more than three seconds to fully load, you can expect your visitors to hit the ‘back’ button.
Another thing is the mobile responsiveness. A couple years ago, Google put out an update where mobile users were the focus. If your site isn’t mobile-friendly, you likely aren’t going to rank in the mobile SERPs.
Yet another thing is that Google and internet users themselves don’t like intrusive popups. The Big G actually stated in their mobile update that it is against pop-ups that block the reader from reading content (you can read more about that here).
The last thing I want to mention here is blog design. There’s a lot that goes into a well-designed blog that’ll make your visitors visit and your readers read.
So be sure to take a look at the handy links below!
10 Tips That Can Drastically Improve Your Website’s User Experience
15 Easy Ways To Speed Up WordPress
Make Your Website Mobile-friendly Now; 3 Ways
8. Your social media presence is practically non-existent
Social media has become a big part of traffic generation over the years. It’s not all about Google and search engines anymore.
So having some presence within your social communities can mean a lot to your traffic.
If you can grow a good following on networks like Twitter and LinkedIn, a single share/post can result in hundreds of website visitors.
And it’s not just the major social networks that matter. There are plenty of online communities out there that aren’t on sites like Facebook.
Take Reddit, for example. There are thousands of ‘sub-reddits’ that get thousands of followers.
There are also forums. For example, if you’re in the marketing space, there’s Warrior Forum. It has thousands of active members. Tens of thousands, even.
But if your social profiles look something like this…
…you won’t be able to get any social media or forum traffic.
Here’s the fix
Become part of a social media community. Be active and contribute.
Start by choosing one or two sites to begin with. For example, Facebook and Twitter.
For networks like Facebook, LinkedIn, and Twitter, you will need to fill out professional-style profiles to do it right.
Why? Because before I follow someone on Twitter, for instance, I usually take a quick peek at their profile. I read their bio and a few of their latest posts to see if there’s anything I can learn from them (or at the very least, to see if we share interests).
To be an active contributor to your chosen social media community, answer questions, provide exclusive tips/content, offer support, build rapport and commenting on other people’s posts.
After a while, you’ll start to gain some influence. When this happens, you will be able to start directing some of your group’s traffic to your own blog.
Here is a great article outlining 12 Proven Tactics for Rapidly Growing Your Presence on Social Media on Entrepreneur and another one on Sprout Social that will teach you 6 Ways to Immediately Boost Social Media Traffic.
Wrapping up
Driving traffic every day isn’t just for top-performing sites like Forbes, Authority Nutrition and TechCrunch.
Sure, it can be difficult. But with some hard work, you can get in on the action too.
You just need to master how to do it, and practice makes perfect.
Follow the great points above and dive into the resources I’ve provided. I know you’ll find they work for you.
8 Reasons You’re Not Getting Any Website Traffic - And How To Fix It
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informationxone · 6 years ago
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Get Fresh 99+ DoFollow Backlink Sites List & Secret Link Building Strategy {Verified}
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The Backlinks Technique is Widely used in these days to increase the online Presence. The Website or blog that need a greater exposure over the search engine required Backlinks. The fresh list of DoFollow Backlink Sites List and the secret backlink strategy will be discussed in this blog post.  
Confused about Backlinks?
A backlink is a link that concet a website or blog page from one website to other webiste online. The link that refer to another source is define as Free high pr backlink in the online marketing sector. The link that refers to another source is defined as a free high pr backlink in the Online Marketing Sector. There are two types of backlinks most often determined in the Link Building Strategy. They are as explained below. #1. DoFollow Backlink A Do-Follow Backlink is the one which has a powerful action in passing the link juice to the destination URL by commanding the Search Engine Bot to follow the link. If a link relation is given as Do-Follow, then you will get a good boost over SERP. #2. No Follow Backlink A No-Follow Backlink is similar as the Do-Follow Backlink with opposite characteristics. The No-Follow Backlink commands the Search Engine Bot not to follow the link that he/she pointing to the other source. It partially boosts your SERP as well.
What are the benefits of practicing Backlinking Strategy?
The Backlink Strategy that you’re practicing have more benefits than you think for the Online Marketing and SEO onpage & offpage activity. Some of the major benefits of the backlinks are give below Improves your SEO – Search Engine Optimization & SERP – Search Engine Result Page Drive huge Referral Traffic to your Website Build Authority and Increased Credibility to your Website Noticed by many people and thus improves your Brand Visibility Increases Trustworthy of the Website.
What shouldn’t be done while link building?
Backlinks are the thing that should be earned and not by any gimmick. The natural link building activity is often loved by the Search Engines. You should be clever and make the link building process a healthier one. Points to be noted while performing link building action are stated below. Create blog and then create backlink from the trusted source alone. Don’t Spam the whole internet with the link building process Backlink to the relevant destination & source Monitor your website activity and remove bad backlinks Do not do backlinking process in bulk
DoFollow High DA Authority Backlinks Site List
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Before getting started with any link building strategy, knowing its benefits is quite interesting. The same is applicable to high authority directory submission. Though directory submission is one of the earliest techniques, it has vast benefits over your link profile and SEO. With the practice of submitting on high DA directory submission sites regularly, will have a drastic improvement in your link profile. Below are the major benefits that you can obtain from high DA dofollow directory submissions. Also, I am going to share high DA dofollow directory submission sites list for your usage. #1 The major benefit is that it can get you the required number of high-quality backlinks. #2 By listing your website on directory submission sites drive more visitors to your website. #3 Improves and online visibility and familiarity influencing your target customers. #4 The decent volume of directory submissions will get you targeted traffic constantly. #5 Using right keyword for directory submissions can get your website in search engine listings. #01 somuch.com 97 100 View #02 sitepromotiondirectory.com 90 81 View #03 alistdirectory.com 83 82 View #04 highrankdirectory.com 87 85 View #05 bedwan.com 87 85 View #06 marketinginternetdirectory.com 75 71 View #07 9sites.net 75 71 View #08 usalistingdirectory.com 76 70 View #09 happal.com 76 70 View #10 britainbusinessdirectory.com 97 100 View List of NoFollow Backlink Directory Submission Sites - Bonus #01 nonar.com 94 94 View #02 hotvsnot.com 90 89 View #03 fastdirectorylist.com 92 90 View #04 morefunz.com 84 92 View
Conclusion - Free Backlink Submission Sites List
Finally, we've got shown the entire potential list of DoFollow backlink web site for you. The DoFollow Backlink sites list was listed as per the this journal post. This will be helpful for your website growth as it is the most practiced SEO technique till date. The list of websites that we’ve provided in this post is genuine and spam-free destinations. You could confidently access these sites and boost your Search Engine Optimization process positively without any flaws. The Do Follow Backlink from Bookmarking Sites, Web 2.0 Submission Sites, Profile Creation Sites, directory Commenting sites and Authority Link building Sites would very boost your on-line exposure of course. If you have any trouble or issue with this list of Do Follow backlink, then comment under this blog post. We will get resolve your queries as well. Do share and bookmark this blog post for future reference. We will update this blog post regularly with the fresh and secret backlinking destination list.   Read the full article
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fixlermedia · 4 years ago
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How to Create a Social Media Content Calendar: Tips and Templates
When it comes to running your business efficiently you cannot ignore the role and use of social media. One of the most powerful platforms that helps in improving your overall business presence and sales performance is Instagram. Instagram is in fact one of the best tools to improve the organic reach of your content. But in order to achieve that you need to ensure that there is a lot of thought and meticulous planning that is put into content planning. 
  In this piece, we will walk you through the various steps of planning, creating, and optimizing your Instagram content that best suits your business objectives and long term goals. 
  Step#1: Establish a suitable content theme for your business Instagram profile.
By now the first step to have successful online campaign is to ensure that the content is planned well. And the first step towards doing that is to define a particular look and feel for your business profile on Instagram. 
Ensure that you are able to answer the following questions while creating the content:
Which colors you need to use?
What filters do you need to put on your images?
What type of content do you need to post?
The idea is to ensure that there is a way the colors are used. Ensure there is a certain uniformity in the color schemes used. If there is a change in hues while browsing through your profile plan it in a way that it fees natural. 
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For instance, there are businesses like the Lacoste who have a different approach to their color schemes. This company primarily use the brand colors which for either green or white. And when you browse through the page each and every grid of posts display similar colors. There is another clothing retailer company that uses a pretty impressive color scheme that goes by the name of Madewell. As you browse through their posts and pages you can feel the various vibes that emerge – sunny, chilled, and relaxed. 
  Another way of impressing your followers is to use a complex grid of interconnected images and videos in your Instagram posts. The idea is to ensure that the color schemes maintain a certain character and a uniformity with a theme that distinguishes your business profile from the rest.
Step#2: Planning the Marketing Content on Instagram
Once you decide on the color schemes and theme, it’s time to start planning your content. When you start planning your Instagram content start by thinking on what you wish to achieve through your content. Whether you are looking for more sales, better engagements, or to increase your followers, deciding what you are looking for is important. Setting goals around what you need with your content is extremely important.
  Also when you plan your content, ensure that your content feed is planned in advance. Instagram is a pretty busy platform. And there is a race against time amongst brands to ensure that they reach the required goals on reach and engagements. Which implies that you should be posting almost every day and all the content needs to be ready at least a couple of weeks in advance. The planning of Instagram content is a very time-consuming job and demands a lot of attention to detail so that the required target audience can be attracted. 
  Your Instagram content feed is like the face of your business with which your users will be making the first interaction with your brand. So ensure that your content is good enough to make a lasting first impression. A consistent style and uniform aesthetics helps a great deal in building the required brand image.
  One thing that works best is to plan your content calendar well. Use an Instagram Publishing Calendar and plan your content in a meticulous manner that helps you achieve the required objectives. Tools such as Google Sheet or collaboration software such as the Trello can help you in planning your content beforehand. 
Step#3: Creating the Marketing Content 
This is the action step. This is where you are really creating the content. If you are a big brand you can hire an agency that can create the relevant content for you. If, however, you do not have the kind of money to hire a separate social media campaign agency for yourself, you may have a few employees who can work full time as your social media experts who can work full time planning, making strategies, creating, posting content for you. 
  As a small business you can also adopt the approach of posting when needed and planning your content in advance and posting regularly. It may not always be possible for a small business to be ready and prepared with content every day. Also if you are posting content sometimes it may also happen that you are not posting enough content. As such you need to ensure that you post content that is absolutely relevant, is engaging and has what it takes to inspire the buyer to buy. There are many strategies that work when it comes to creating the required number of followers to boost sales and generate the required revenue. In fact, there is never a fixed strategy that would work but it is always a mix and match of strategies that you would need to deploy. 
  But here are certain best practices that you need to keep in mind:
Keep your goals and objectives in mind. Whenever you are coming up with a content idea ensure that you know what you want to achieve. Make sure your content is aligned to the central idea of your business and the numbers that you are looking forward to achieve.
Use the highest qualities of images, video, and sound. You may opt to buy stock images or video clips or create them yourself but ensure that they are of the best quality. If they are not up to the mark discard the low quality not so good looking ones and upload new ones.
Optimize your content for the platform. Ensure that the content that you post is optimized as per the platform. Resize the images to fit your Instagram posts. This is important to lend that consistent look and feel that we always talk about.
Invest a little on equipment for content creation. If you wish create all the content yourself, consider investing a little on equipment such as a HD camcorder, a tripod stand if you plan to use your phone camera, etc. Things like a tripod stand for your smartphone camera, a microphone, and a lightning kit. 
Use various content creation tools. There are various tools and resources both paid and free where you can get high quality images and photos for your Instagram posts. Some online resources that you can use include Pexels, Unsplash, and Pixabay for free photos. For paid photos and videos you can use sites like Getty Images & Shuttershock. One other tool that comes very handy in creating superb images for your content is Canva which comes in both free and paid subscriptions. 
  If you use the right blend of all that we mentioned here, you would be able to come up with the most appropriate and best content that can give you the results you expect out of your campaign on Instagram.
  Step#4: Scheduling your marketing content
This is one of the most crucial aspects of content planning for social media marketing campaigns. The success of your social media campaigns depends largely on the frequency and the timing of your content. You need to do a little amount of studies to find out the right time and frequency of your posts. But one thing that you need to keep in your mind is the fact that all of that depends on the nature and usage patterns of your target audience and it may vary. However, based on many studies, certain generalisations can be made which are as under:
  Best times to post content on Instagram: Wednesdays 11 am, Fridays between 10 and 11 am.
Which day in the week is the best to post? Wednesday
Times when engagements are most consistent: Tuesdays through Fridays, from 10 am to 3 pm.
The worst days to post: Sundays
Lowest engagement time: From late night to early mornings – between 11 pm to 3 am.
  Now that we are aware of the best times to post, you will also have to ensure that your content is scheduled to be posted regularly. Fortunately, Instagram allows a lot of third party applications to schedule and post content to the platform. 
If you run multiple campaigns on multiple platforms including Facebook, one application that comes as a major asset is ContentPilot . The monthly plan for this application comes for $29 along with a Lifetime Access period. This app helps you manage all your accounts and content right from one place. If you have a small business, this application is going to be very cost effective for you as you don’t have to pay for multiple tools for various purposes. This app has it all. Moreover, time is very crucial in content planning and creation phases and shuffling between multiple tools is going to eat up a lot of your time. 
  Apps such as ContentPilot let you do a lot of things which are as under:
Helps you schedule your social media posts. You just need to plan and set it up in advance and the app posts on the scheduled dates and times on behalf of you.
Helps you find and use free images from a huge library they have which can be used as templates for content posting to Instagram page.
Helps you customize your posts and images with texts, effects, filters, etc.
Helps you watermark your content and images with your brand name or logo.
Helps you collaborate with various team members to seamlessly plan and deploy your content 
  Step#5: Optimizing your Instagram content
Now that you have some very good content and a pretty good schedule to post your content, it is time to make those little tweaks and adjustments that we call optimization to best suit your business and the platform that you are using. 
  Listed below are certain ways in which you can optimize your content to boost its engagement and organic outreach:
  Make use of hashtags efficiently. Creating the highest quality content will be rendered useless if your content is not easily discoverable. It is therefore important to use relevant hashtags so that your content reaches the target audience and makes the required impact. Using precise and relevant hashtags is important, they can make our content viral. Hashtags can be generally categorized as 
  Trending (#fitinspiration, #gymspiration, #fitstagram) 
General (#love, #food, #happy, #fashion, #instagood) and 
Niche-Specific (#sports, #football, #streetwear).
  If you are a brand with a very good market presence, you may not need to use hashtags that much. However, for small businesses use of hashtags is a must. Different type of hashtags that are used include:
Branded Hashtags – brand specific such as #Adobe_InMotion
Industry Hashtags – industry specific such as #Photographer
Location Hashtags – location specific such as #northlondonfoodie
Event Hashtags – event specific hashtags such as #fifawwc
Holiday Hashtags – holiday specific such as #christmas or #nationalcupcakeday.
  It is always a best practice to use as many of these hashtags to achieve the desired reach and discoverability of your posts. You can use tools such as All Hashtag and Keyhole that helps you search and deploy best online content
Keep a suitable caption length for the content you post. Ensure that you are keeping appropriate length of your content captions so that people can grasp the idea of your content without reading too much and losing interest. The idea is to keep your captions short and simple.
  Step#6: Measuring the Results
The final part of your content planning is measurement of the results of all this herculean planning and execution. Ensure that you keep an eye on the key metrics of all content that we posted and have statistics on engagements and outreach. Some metrics to measure include comments, engagement rates, outreach, purchases, etc. This will help you in taking corrective measures if something went wrong and setting things right for future content planning.
  Conclusion
With all that we discussed above it is clear that creating quality content and planning for the same for a visually interactive social media platform is not an easy thing to achieve. Use the steps and the tips included in this comprehensive piece to create a monthly or yearly plan that can increase your chances of driving the required results out of your social media campaign.
  Good Luck!! 
** Get Your Copy 24 Months Content Schedule Plan Click Here **
  The post How to Create a Social Media Content Calendar: Tips and Templates appeared first on Fixler Media Agency.
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showlexsite · 5 years ago
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5 free sites that are dating individuals avove the age of 50
5 free sites that are dating individuals avove the age of 50
Reviewers claim they are the sole sites that are dating work.
It is safe to state that companies who promote as free online dating sites for seniors could be a mixed case. Internet dating is hard enough, but as soon as it is funneled out into niche categories it is slim pickings for everyone–well, until you know which sites host the greatest communities of singles.
Just how can free senior sites that are dating?
While you could expect, every one of the sites we’ve detailed here are free to participate. Nevertheless, some need subscriptions to obtain at night profile creation procedure, while other people limit the features that free users can access. A premium (or paid) membership is required to unlock all of a website’s services, but not all the services require a membership in other words! Some web web sites enables you to match and chat at no cost, while other people just need payment for special features (like sending presents and winks).
Just how do you know which can be a match for your needs? You could begin by reading these free senior sites that are dating, then we recommend clicking-through to every web web site to see whom best provides the experience you’re trying to find.
Free dating sites for seniors reviews
1) eHarmony
Since its launch 2000, eHarmony has proceeded to top listings of senior singles internet dating sites reviews. Launched with a previous couples therapist and medical psychologist, eHarmony practically forefronted compatibility testing. After sifting through many years of data on which makes a long-lasting relationship successful, eHarmony introduced its patented Compatibility Matching System which utilizes your reactions to a particular a number of questions (I.E. Are you experiencing children? Will you be spiritual? Are you currently good at building relationship in a relationship? etc.) to suit you with a person who fulfills your requirements. The test is frequently updated to make certain quality matching, and should you believe as you require a little bit of coaching to have back to the video game, eHarmony also offers dating advice to all or any of their people through its weblog eHarmony guidance.
Joining eHarmony is free however in order to access all of the site’s advantages, you’ll need certainly to upgrade to a compensated membership. Standard subscriptions permit you to see who’s viewed your profile, unlimited communications and photos, and use of more matches. The Premium plan includes all that in addition to the power to browse anonymously, see whenever individuals read your messages to get showcased with Spotlight.
Membership payment options (payable by credit or debit card):
Standard Subscription prices
Premium Subscription prices
2) Match
Match.com happens to be another leading dating internet site for seniors amorenlinea app since its first in 1995. Rather than operating tests, Match asks its users that are worldwide go to town in free writing sections and also by picking partner choices. Pages also can add as much as 26 photos, nevertheless the site’s many notable function by far is its heightened degree of privacy, makes it possible for people to content one another while keeping all names and contact information confidential until users decide they truly are willing to share.
Joining Match.com is free, but a subscription that is premium you access to any or all the site’s perks. As a paid Standard member, you’ll have the ability to speak to neighborhood singles, send and receive messages, see who’s viewed you, attend real time events and much more. Premium members even get notifications an individual checks out your e-mail, one profile review each year, and boosts that are monthly.
Membership payment options (payable by credit or debit card):
Standard Subscription prices
Premium Subscription prices
FIND OUT MORE:
3) Our Time
Among Reddit’s suggested internet dating sites for seniors is OurTime.com. Much like Match and eHarmony, Our Time even offers users fill a profile out in a fashion that makes their personality shine through–it’s merely a much quicker process. Therefore as soon as you’ve entered your bio and responded “Would You Instead” questions, you’ll be able to include photos or connect your Facebook even account. After that you can either decide to update to reasonably limited account (that provides limitless messaging, improved search choices, in addition to capacity to see who’s interested in you before they even send 1st message) or perhaps you can just go directly to the site and peruse for feasible matches.
Searching and joining is free but upgrading your membership unlocks most of the site’s features–even if you’re on mobile! But if you’re not seeking to subscribe to a membership, think about benefiting from the site’s “token” option–you’ll still need to buy tokens, nonetheless it’s much more affordable with rates which range from $0.99 to $9.99.
Membership payment options (payable by credit or debit card):
Standard Subscription prices
Premium Subscription prices
4) Zoosk
A premier dating internet site for singles, Zoosk.com provides members use of both free dating that is online and compensated subscriptions. Registering is straightforward and just requires a few minutes, and unlike other online dating sites, Zoosk really walks users through how exactly to access all the site’s features. So if you’re new to or not sure about online dating sites, Zoosk may be the equivalent that is metaphorical of getting the legs wet.”
Free users can content members, swipe through pages, access relationship advice, see whom viewed their profile, flirt, and members that are favorite. Paid readers can enhance their presence, send gifts, go invisible, and access advanced level search filters.
Membership payment options (payable by credit or debit card):
5) FirstMet
After browsing sites that are dating seniors reviews of FirstMet.com, it looks like here is the web site for folks who don’t know very well what they’re looking (when it comes to relationship design). The service doesn’t provide compatibility matching like other devoted dating websites, which can be part of its appeal–at least for all just seeking to date or fulfill some body they are able to spend playtime with. But that doesn’t mean there aren’t people trying to find committed relationships, either. It simply means they could be component regarding the site’s minority.
FirstMet users gain access to a myspace and facebook design dating solution, an “interests” web page where users can look for matches with comparable hobbies or interests, and icebreaker questions to aid with beginning conversations. But because the focus is on honing that “first connection,” your website does not provide movie calling or instant chat support–just simple email that is ol!
FirstMet.com is absolve to join and permits users to read/compose a restricted number of communications to many other free people (Premium users are often absolve to content), browse within their geographic area, and access fundamental search features. Premium users unlock limitless texting, is able to see who’s viewed their profile, look at different companies the global globe, and access advanced level search filters.
Membership payment choices (payable by credit or debit card):
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Marisa Losciale
Marisa Losciale focuses on NSFW culture, sound gear, and photography. a previous editorial and picture manager for Spoon University at SUNY New Paltz, her work happens to be showcased into the Rockwell Center for American Visual Studies, Post-Trash, the latest Paltz Oracle, as well as the Legislative Gazette.
Source: https://showlex.site/2020/03/24/5-free-sites-that-are-dating-individuals-avove-the-30/
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thelmasirby32 · 5 years ago
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The role of SEO in online reputation management (ORM)
Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key.
According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.”
Curating a positive online reputation is no longer optional. Successful online reputation management (ORM) and search engine optimization (SEO) companies help their clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs).
In this article, I will share how the right SEO-driven content strategy will boost your digital reputation.
Why online reputation is important to your business’ existence
1. Consumers trust user-generated content more
Research by TurnTo revealed that 99% of consumers would consider user-generated content before making a purchase decision. At Blue Ocean Global Tech, we consistently receive emails from executives, entrepreneurs, and lawyers who have realized too late how one comment or negative link adversely impacts their revenue and bottom line.
2. Your online reputation affects your business offline too
Yes, this is important. Prospective patrons research a restaurant before walking into the physical venue to experience the real thing. According to BrightLocal consumer survey research, 82% of consumers read online reviews for a local business before booking an appointment.
3. Talents will only work with a business that has a great reputation
Businesses may view their online reputation from a customer-acquisition standpoint. However, digital presence affects almost everything, including the perception of potential employees.
How to augment your online reputation by building on SEO efforts
1. Optimize content for a successful ORM campaign
People are influenced by what they read about you. This is where it is necessary to ensure positive content ranks higher for your names or brand keywords.
What is the difference between SEO and ORM, then? Since highlighting your positive content alone does not guarantee that your potential customers or partners will see the most representative information, you need effective SEO to rank and feature the strengths of your brand. Consistently publishing content without implementing effective SEO tactics is a common practice, which we refer to as “spray and pray”.
Keep in mind that the most successful reputation management campaigns rank specific articles, videos, blogs, and websites that highlight your expertise.
An effective SEO strategy will accomplish the following areas:
Optimize pages of your website to appear atop of SERPs and rank for target keyword phrases.
Feature your genuine social profiles representing your company or brand name.
Optimize company-hosted and third-party review website pages to populate when an interested person Googles “your brand name + reviews.”
Influence search engines to highlight positive content and simultaneously push negative or irrelevant content down beyond the third or fourth page.
2. How to optimize content for better discovery on the internet
2a. Types of content to optimize for optimal results
What type of content is best optimized for optimal results? Authentic and concise writing attracts back-links from credible websites. Naturally, optimizing these digital assets insulates you from defamatory content and suppresses negative or erroneous links. Below are several examples of concentrated SEO content.
A guide or tutorial article: Guides are content that takes the reader through the process of understanding a subject. Guides may be harder to create but will rank higher for keyphrases over time. They earn backlinks easily.
Video review of your product/company/industry: According to a study by Forrester Research, video is 50 times more likely to achieve organic page rank in Google than plain text. With video content, you can easily rank positive content for targeted phrases. Additionally, the best offense is a strong defense. Authentic video digital assets inoculate your brand against future malicious or defamatory posts, whether anonymous or not.
Whitepapers: Releasing an original-content white paper is a widely accepted strategy for positively impacting search results. Similar to an actionable guide, the white paper can offer in-depth forecasts and developed arguments, which will further establish you as a reputable authority.
Website bearing your name with a press page: If you do not already have a website bearing your name, now is the time you should create one. Nourish this cornerstone digital asset with SEO-rich content about yourself and your brand. Begin with the end in mind so that you eventually rank on multiple keywords organically. Even if someone wants to do business with Blue Ocean Global Technology, whether through a referral, email outreach, or direct phone call from me, they often Google “Sameer Somal” because I am the CEO. Investing the time to create SameerSomal.com pays ongoing dividends in credibility and trust. Prospects and new friends often thank me for that website because they were able to read so much about me in one place.
An author page or brand page on an authority publication: Publications and sites such as Wikipedia, Forbes, Entrepreneur, and Inc.com often rank on page one for your name in search results. Individuals can have author bylines in Inc.com while companies can be listed on the Inc. 5000 list. Since these high-domain-authority websites allow you to have a biography of yourself on your author page, they are compelling options for concentrated SEO content.
2b. Scores to target for achieving higher content discovery
Connect your goals with the creation of authoritative SEO content to best support your online reputation management campaign. While originating SEO-rich content will rank favorably with Google, consider these benchmarks to drive measurable results:
Aim for depth: You want your content to be as in-depth as possible, giving your readers all the necessary summary information they would want on a single page. Supplement the main points with detailed content that includes technical details and action steps for implementation. Google’s algorithm will understand the depth and subsequently rank the comprehensive material higher for target keywords.
Link to credible sources: With in-depth content, you will notice that you’re making claims that would need to be backed by sources. More so, when you’re attempting to win readers over to your side, ensure your facts and data are referenced from credible sources.
Break your content into digestible formats: You do not want your content to be skimmed over and abandoned because it is difficult to read. Aside from the fact that in-depth SEO content would help you dominate search results, it’s an opportunity to have all of your positive sides ingrained in the minds of your readers, helping you to earn their trust once more.
3. Where brands should focus on when optimizing content for reputation enhancement
To ensure your content performs well, make sure you’re publishing them on high-authority websites. This goes for both visual and text-based content.
For the content hosted on your personal or company website, ensure that all of your website properties are optimized and maintained and update plug-ins monthly. SEO and reputation campaigns will yield relatively marginal results if users are driven back to a website that is not functional or responsive. Furthermore, foundational opportunities to rank on Google and reach people who want your help are missed when you don’t perform regular technical maintenance on your website.
After optimizing your website to perform highly in search results, you should also level up your reputation campaign and promote best-performing content. The next step is to identify positive pillar content sources.
3a. Identifying positive content – Best practices
You want to make sure you’re not only creating rich SEO-driven content but are actually putting your optimal effort into promoting the type of content that highlights your strengths. To identify positive content that may benefit your brand image, consider these milestones you may overlook:
Received congratulatory wishes when they were released – Such as completing a successful acquisition, receiving an award, reaching a new industry milestone, getting featured in an important publication, and so on.
Celebrated the fulfillment of a personal goal – Such as hitting a weight-loss goal, completing a book you’ve been working on, hiring that star employee you’ve always dreamed of working with, and others.
Documented a partnership goal – Has your brand always dreamed of working with another brand, and have you always talked openly about this? Such content could augment your brand’s reputational image by investing SEO efforts into it.
Documented the process it took to achieve a huge goal – Completing your major office headquarters or complex would fall into this category, as would the content that documents the process it took to develop your flagship product from scratch to finish.
4. How to use image search ranking to augment online reputation efforts
Images are often ignored in ORM efforts by marketers because it’s assumed that it is difficult to rank images. Images still provide many opportunities to claim your branded keywords, create authentic back-links, and build a strong reputation within search engines.
Consider this: Why is it that most of the time, when you run a query of a famous person’s name in Google, images of them usually rank at the top of the results? And images often dominate the Knowledge Graph area for popular names such as celebrities, brands, or popular destinations.
Below are some techniques for using images to dominate search results for your online reputation repair campaign.
 4a. Optimize alt tags and keywords
Alt tags in images are strings of connected texts that help search engine crawlers to understand what an image is about. When adding images to your content, always include your branded keywords in the alt text area of the images. For the most effective results, keep the texts connected to each other by adding the underscore sign “_” after every string of text. So, say I was to add an image of myself in content, I’d add the following text to the alt text area: “Sameer_Somal_CEO_of_Blue_Ocean_Global_Tech”, instead of just including random text or just barely adding my name to it.
4b. Name the image after the branded keywords
If you’re uploading an image to your website as a part of your SEO content, you’ll be missing out on keyword ranking opportunity if you’re saving such images with random texts, or, in some scenarios, with numbers. Instead, use the branded keywords you want to rank for as the name of the images. This means you’d have to locate the image file destination on your local storage—that is, your computer or hard drive – and change the name of the image to the branded keyword you want it to rank for. Again, you can use the alt tags approach to optimize it by linking the texts together.
Conclusion
The ORM process helps aligns your sales, marketing, and technology efforts. SEO content is a key pillar for achieving the results you seek on the internet. By learning the top-performing SEO strategies to rank atop search results for your branded keywords, you’ll be able to maintain a clean image on the internet and create opportunities.
Sameer Somal is the Co-Founder and CEO of Blue Ocean Global Technology, a global leader in online reputation management. He is a recognized international keynote speaker and an internet defamation subject matter expert witness. Sameer can be reached on LinkedIn.
The post The role of SEO in online reputation management (ORM) appeared first on Search Engine Watch.
from Digital Marketing News https://www.searchenginewatch.com/2020/01/09/role-of-seo-in-online-reputation-management/
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eddiecowell · 5 years ago
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Top Web and App development companies in VIETNAM 2019 ranked by CLUTCH
Nowadays, more and more businesses notice Vietnam IT outsource for its groundbreaking growing IT infrastructure, educated talent pool and reasonable cost. If you are searching for Vietnamese Web and App development companies, we hope this rundown of Top Web and App Developers from Vietnam would help you to find the right partner.
This web and app developer ranking is not made by us but listed objectively by Clutch – a prestigious, independent B2B research, ratings and reviews site that identifies leading IT service providers. Clutch evaluates companies based on over a dozen quantitative and qualitative factors, including client reviews, company experience, client list, industry recognition, and market presence.
  I. Why Vietnam is an attractive IT offshoring destination?
Are you wondering why so many businesses are leaning towards hiring web and app development companies? It is easier to outsource website designing rather than hiring a full-time team of developers. This not only eliminates staff expenses, but it also reduces the expenses of infrastructure. As an emerging software outsourcing destination, Vietnam is recently considered as a perfect fit for companies looking for a technological advance for several reasons:
Young, well-educated and hard-working workforce: “Vietnam has the highest-performing computer science students I’ve ever encountered,” said Neil Fraser, a software engineer at Alphabet Inc’s Google. As 60 percent of the population is under 30 years old, Vietnam has broad of profuse young, fast learning and hard-working resources.
Cost Saving: Affordable labor cost is one main factor for Vietnam IT outsourcing’s appeal. To hire labor here, it doesn’t cost your business much. Outsource to Vietnam is about 90% cheaper than developing software in the United States of America. Compared to India, developing software in Vietnam costs between one third and one-seventh times cheaper. These are very convincing figures for companies to start venturing their offshore development to Vietnam.
Due to the popularity of custom website development services, the number of web and app development companies in Vietnam has seen a boost in recent times. With the help of Clutch’s list, we hope you can hire the best web and app developer in Vietnam for your business.
  II. TOP 5 Web Developers in Vietnam on Clutch
Clutch’s TOP 5 Web Developers in Vietnam belongs to CO-WELL Asia, IWA, Siclo, Waveley, and Elinext respectively
  1. CO-WELL ASIA
Being on the top of this list is CO-WELL Asia. It was founded in Vietnam in 2011 and is a member company of  CO-WELL Co., LTD (Japan). More than 450 employees work in 2 offices in Hanoi and Da Nang, and nearly 100 staff work in Tokyo and Miyazaki, Japan. More than 250 software development projects have been undertaken for global customers including Web & App Development, E-Commerce, Business Solution, etc.
Service Provided: Web and App Development, E-Commerce Development, AR- VR Development, Software Testing, Business Solutions, Sharepoint Solutions, Cloud Integration, Digital Transformation. Regarding Web Service, they offer website consulting, designing and developing for different purposes: Corporate and Enterprise; Shopping malls/ Product introduction; Recruitment and job searches; Reservation, booking & orders management, Other online services.
Web Development Service focus: 30%
Size: 500+ employees
Location: Hanoi, Danang, Tokyo, Miyazaki
Hourly rate: < $25/hr
Min Project size: $5000+
Key Client in Website service:  AnamaImages, AEON Mall Vietnam, Daibiru Group, Bitexco Group, Vinschool, Vinmart, etc.
  “The new website design is more attractive and high-tech with structured information, which draws visitors’ attention, helps them to find our building’s info easily and keep them on our site longer. Besides, it allows our team to manage and update content easily. The site is a step up from what it used to be. Their team regularly complied with deadlines and always communicated delays well ahead of time. We communicated exclusively with Skype, email, and phone. With important decisions, we arranged face-to-face meetings where CO-WELL always brought excellent ideas and useful consultancy to the table. Mr. Dung and his team were knowledgeable about our industry, easy to communicate with, and overall very organized. They not only finished the tasks but also always gave useful advice and recommendations for the best outcome.”   (A review from Mr. Nguyen Minh, Administrative Supervisor, DAIBIRU CSB CO., LTD.)
“As an education system, we want to bring about the best experience for our customers whenever they visit our website. It’s great I would say when we were working with CO-WELL team to realize our plan into operation. Mr. Dung – The project manager was so supportive. It took us about 2 months to finish. They committed to all the deadlines and we are very satisfied with the service.” (A review from Ms. Linh Do)
Reasonable price, a huge talent pool, together with a long list of high-profile Japanese and Vietnamese clients and positive customer reviews, CO-WELL Asia deserves its No.1 position on Clutch and is surely a candidate that you should take into account when searching for a trusted Vietnamese Web Development company.
  2. IWA Ltd
IWA was founded in 2009 in Finland. They are a team of front-end, back-end and full-stack developers, UX designers and business developers
Service Provided: Different from CO-WELL Asia, their service focus only on web and mobile apps services. Regarding Web service, they offer end-to-end service from Innovation, Development to Operation.
Technology: Ruby on Rails, HTML5, CSS, JavaScript, jQuery, LESS, Android, iOS Swift/Objective-C, Angular, Angular 2, Unity 3D, Amazon AWS, Bootstrap, Capybara, CoffeeScript, Cordova, ECMAScript, Elixir, Ember.js, Ionic, Java, NativeScript, Node.js, Phoenix, PhoneGap, PHP, React, React Native, RSpec, Sass, .NET, SharePoint, Tizen, TypeScript, WordPress and Xamarin
Web Development Service focus: 40%
Size: 50 – 249 employees
Location: Finland, Thailand, Abu Dhabi, Vietnam (Ho Chi Minh City)
Hourly rate: $50 – $99/hr
Min Project size: $10,000+
Key Client in Website service:  Likennevirta Oy/Virta Ltd, Talokeskus Oy, Rakennustieto Oy, Goland Group Oy, Epecci Oy
“They were exceptionally flexible. I change my mind if I think of a better way of doing things. They’re great at dealing with me doing that because it’s probably a frustrating thing for a developer. They had positive ideas and concepts that I hadn’t thought of that turned out to be excellent. They were on budget and schedule. A lot of things were finished sooner than we thought, which was great. The budgeting was spot on. It was a fair price and wasn’t biased one way or another. They gave me a quote on the initial agreement of the project. There were some additional charges for things I added that were way off target. I felt happy and it was good value.
I had a Skype conversation with the lead developer every week, and sometimes, twice a week. We chatted and explored ideas through Skype. We also used Asana, which was the best way to communicate things to make sure everyone had a clear understanding.
With regards to areas they could improve, there were some communication problems with the DevOps doing the hosting and technical stuff. They were sometimes a bit slow when I needed results right away. I was a little frustrated with the developers hoping things were going to get done sooner, mainly when we got to the testing stage. It wasn’t a big deal and was resolved quickly.”  (A review from Mr. Justin Sanderco – Owner and director of Justin Guitar Ltd.)
  3. Siclo
Established in 2015, SICLO is a digital agency based in France, Singapore and Vietnam, specialized in branding, website creation, web business applications and mobile native applications (iOS & Android) for companies. They also allocate their resources and teams to client projects over the long term in Paris or Ho Chi Minh City.
Service Provided: Design (UI/UX, Branding); Software Creation (Mobile, Web, Back-end); Consulting
Web Development Service focus: 40%
Size: <50 employees
Location: Vietnam (Ho Chi Minh City)
Hourly rate: $25 -$49/hr
Min Project size: $10,000+
Key Client in Website service: CEL Consulting, Trip On Demand, Expert Eyes.
“They’re not a typical IT company. They listened before thinking, which is an important characteristic when keeping an open door to non-IT inputs within the context of an IT relationship. This was actually amazing, and it’s a rare thing to find.
With regards to areas they could improve, Siclo is a company put together by one individual, without whom not much would work. They’re dependent on the drive and vision of Eric, so they’re not 100% autonomous. On the other hand, it was great to have the principal of the company working directly on the project.” (A review from Managing Partner, CEL Consulting)
  4. Waverley Software
Waverley is a US software engineering firm with development teams in Ukraine and Vietnam. It was founded in 1992 with US-based C-Suite, and now with engineering talents from Ukraine and Vietnam.
Service Provided: Software Architecture, Mobile & Web Development, Cloud Solutions, Embedded Software, AI & Machine Learning, Blockchain & Tokenization, Cybersecurity Consulting, UI/UX Design, Quality Assurance
Web Development Service focus: 10%
Size: 50 – 249 employees
Location: US (Headquarters), Ukraine (Development center), Vietnam (Development center)
Hourly rate: $25 – $49 / hr
Min Project size: 50,000+
Key Client in Website service: YouSendIt, WageWorks, TripIT, Qualcomm, Nespresso.
“I classify development partners in two groups: the do-what-you-say ones, and the do-what-you-want ones. Waverly Software is definitely in the latter category. They can sit down and understand what we’re trying to accomplish so that we don’t have to specify anything. They came up with many good ideas around UI design, workflow, and everything else associated with the project.” (A review from an independent consultant working for American Express)
“The project managers on both sides had a daily scrum call, managed the backlog with Agile: Pivotal, and helped develop the scope of each sprint. We communicated over Skype and used Slack and Basecamp for collaboration. The time difference with their team in Ukraine made project management complex, but they did an above-average job of being disciplined, structured, and organized throughout the project. There were no major language barrier problems, and rarely had issues understanding each other” (A review from COO of Zott)
  5. Elinext
Founded in 1997, Elinext Group is an app, software development and consulting company focusing on web, mobile, desktop, and embedded software solutions, QA and testing. They own offices in the USA, Ireland, France, Germany, Singapore and main delivery centers in Belarus and Vietnam.
Services Provided: Web Development, Custom Software Development, Mobile Development, CRM/ERP/SAP Development, Salesforce Integration, Infrastructure Management
Technology/Platform/Language: Java, PHP, .Net, Sharepoint, Front-End, C++, SaaS
Service focus: 15%
Size: 250 – 999 employees
Location: The USA, Ireland, France, Germany, Singapore, Belarus, Vietnam
Hourly rate:$25 – $49/hr
Min Project size: $5000+
Key Client in Website service: CA Technologies, AIG, Tuttidare
“The depth of Elinext Group’s knowledge and their experience is amazing. We can throw any request at Elinext Group, and find someone who has knowledge of it at an expert level. This can go from SQL [Structured Query Language] databases to Apache Hadoop and Spark, to anything on the user experience side. Elinext Group has very good web and middle-tier development teams.
Regarding areas Elinext Group could improve, on the product management side, we would like to have someone on Elinext Group’s team, not necessarily an engineer, working closely with our product managers. This is more our problem than theirs.” (A review from a client for Elinext on Clutch)
  III. TOP 5 App Developers in Vietnam on Clutch
Clutch’s TOP 5 App Developers belongs to: SavvyCom, InApps Technology, Ventuso, CO-WELL ASIA, QSoft respectively. CO-WELL Asia is the only name that is listed on both 2 rankings
  1. Savvycom Software
Founded in 2009, Savvycom is one of the leading software outsourcing company, with deep roots in Vietnam. It was also recognized in Top 30 Global Mobile App Developers by Clutch in 2017.
Service Provided: Web Application Development, Mobile Application Development, Enterprise Management Solutions, Cloud & DevOps
App Development Service focus: 50%
Size: 100+ employees
Location: Vietnam (Hanoi), US, Australia
Hourly rate: Undisclosed
Min Project size: $50,000+
Key Client in App service: Capitaland, FeedbackStr, Esoftflow, iHeartLocal
“Their project management was amazing. Savvycom Software works in agile methodology and communicates with us over Slack every day. Our teams shared a Google Doc that they would update with questions that I would then go in and answer. Every member of their team is smart and is able to explain the product I was trying to make. They were always willing to ask questions when they had them, which I really appreciated. It was a smooth seamless process.
About areas they could improve, there were a few changes to our team early on which caused a few setbacks. I had to explain the project to different members of their team. Other than our internal chances, we were really happy with our team at Savvycom Software” (A review from Ms.Emily Isacksen – Founder and CEO, dressCODE)
  2. InApps Technology
Founded in 2016, InApps Technology is a new-comer in the software industry. From a small team of 10 people, it increased in size to a 20-people team in 2018. Despite being established not long ago, InApps has undertaken more than 85 different mobile app development projects.
Service Provided: Mobile App Development, Web Development,  Creative UI/UX Design, Offshore Development.
Technology: Native iOS: Swift, Objective C; React Native, Xamarin, Ionic; Native Android, Kotlin, Flutter.
App Development Service focus: 60%
Size: > 50 employees
Location: Vietnam (Ho Chi Minh City)
Hourly rate: < $25 / hr
Min Project size: $10,000+
Key Client in App service: Pay2 Wallet, Alliver (Food App), Travelr
“Communication is key, and their employees had excellent communication skills. Their workflow was outstanding and superb. They always understood when I needed to clarify a question or explain new functions. Communication is key, and their employees had excellent communication skills. Their workflow was outstanding and superb. They always understood when I needed to clarify a question or explain new functions.” (A review from Ms. Adam Feragne – Founder, Adam Alexander Publishing LLC )
  3. Ventuso LLC
Founded in 2010, Ventuso is a Mobile App Development Company in Vietnam. They focus on Mobile Application Development, Technical Consulting as well as Supplying Team of Engineers onsite and offshore.
Service Provided: Mobile App Development, Custom Software Development, UX/UI Design.
App Development Service focus: 60%
Size: > 50 employees
Location: Vietnam (Ho Chi Minh City)
Hourly rate: < $25 / hr
Min Project size: $25,000+
Key Client in App service: Fi Interactive,  Ztrip, Supershuttle,  Wingstop,  UnCruise, Do4You, MVP Finance
“Ventuso’s team is willing to work until 1-2 AM, and they made sure to keep me posted on a weekly basis. Ventuso built additional features that were not included in the original requirements without charging me extra, making the final product better than what I submitted.
About areas they could improve, my main issues have been with the project manager assigned to me. He doesn’t have a lot of experience, but he’s been learning. Ventuso could improve in terms of timing. There were times when they didn’t deliver. It’s good to keep the client updated but also to stick with the timelines. Postponing by a week doesn’t work business-wise, especially if I had to present the work to a client. The quality provided by Ventuso is good, but time is money; I need to sell my idea to people. Ventuso probably needs to add additional staff.” (A review from Founder/CEO of Financial Literacy Program)
    4. CO-WELL ASIA
CO-WELL Asia is the only IT solution provider that appears on both Clutch‘s Top 5 web development companies and Top 5 application development companies in Vietnam. It is understandable because of its reasonable hourly rate, a huge talent pool with more than 500 staff and 10-year experience of delivering high-quality services for projects from small to enterprised-sized.
App Development Service focus: 30%
Size: 500+ employees
Location: Hanoi, Danang, Tokyo, Miyazaki
Hourly rate: < $25/hr
Min Project size: $5000+
Key Client in App service: AEON Mall Vietnam, VinID, Tokai Group, Saint-Works, IDOM Inc
“Everything went smoothly and we are extremely satisfied with their service. They brought an eager attitude to all their tasks. The project manager was experienced and professional. He made sure there was no miscommunication throughout the project. When the scope of work expanded, the team did not hesitate to double their efforts to support us.” (A review from Mr. Nguyen Dang Cong, Manager of Production Control Dept., KOKUYO VIETNAM Co., Ltd)
“We value CO-WELL’s team high capacity and professional working style. They quickly responded and supported us every time we needed it. We received ample warning if the deadline wasn’t going to be met, which only happened once” (A review from Mr. Ha Tong – CEO, SSI GLOBAL COMPANY LIMITED)
Being trusted by a long list of giant corporations from different industries is not an easy thing but CO-WELL ASIA has achieved it, which has proven its ability to deliver high-quality services for huge-sized projects with complicated requirements.
  5. QSoft Vietnam
Founded in 2005, QSoft Vietnam defines its stand as an one-stop destination to all software needs. It has achieved CMMI Maturity Level 3 company
Service Provided: Website Design & Development, Mobile App Development, Software Outsourcing Development
App Development Service focus: 60%
Size: 150+ employees
Location: Vietnam (Hanoi)
Hourly rate: <$25/hr
Min Project size: $25,000+
Key Client in App service: Kasikornthai, Panasonic, InXpress, AT&T, Big Splash, FLC Group, etc.
“On a scale of 1 to 10, I would give the project management a 7, to give them room to improve. They’re very responsive. We communicate almost every day via email, Gchat, or the tool we have. I’ve had no problems with their communication. The standout thing is that they work really hard, burning the midnight oil to get things done. The time zones are different, so sometimes I work with them at night when it’s daytime there and vice versa. They have a strong sense of urgency, so we can rely on them when we need them.
Regarding areas they could improve, they need to beef up the QA team so they can catch issues and bugs and fix them. My team and I did a lot of QA and got back to them. Maybe the problem isn’t that specific resource, but they do need to understand each project and what it’s about. Ours is the U.S. health care system, so they need to put together a QA process flow for that, though I’m not sure if it would be easy for them to do.” (A review from Mr. Alvin Vo – Co-Founder, MDKINECT)
  Conclusion
All in all, it is going to be a long and hard process to select the most suitable web and app development company for your business.
After making a list of potential web and app development companies, you need to identify which company would be most suitable for your website. It requires some basic research work on their portfolio, experience, technology, and one of the most important factors: whether the cost they are charging is reasonable or not.
Do not be in a hurry, contact 3 to 4 developers that are appropriate, share the requirements with them, analyze their proposals then make up your mind.
Bài viết Top Web and App development companies in VIETNAM 2019 ranked by CLUTCH đã xuất hiện đầu tiên vào ngày Cowell Asia.
source https://co-well.vn/en/tech-blog/top-web-and-app-development-companies-in-vietnam-2019-ranked-by-clutch/
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stripedigital · 5 years ago
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How to Do Social Media Marketing to Outperform Your Competitors
Over 50 billion businesses are on social media. Many are on multiple social media sites. But just how many of these accounts sit dormant with limited followers and engagement? It’s not hard to stumble upon these business pages if you try. These accounts simply don’t know how to do social media marketing the right way.
That’s because just being on social media doesn’t attract even existing customers to follow you or share your posts. They may love your staff, services or products. But if you don’t give them a reason to engage online, they won’t do it.
Learn how to do social media marketing the right way. Delight these existing customers. Engage potential customers at the same time. Increase revenues and maximize profits.
Here’s what you need to know about how to do social media marketing and get results.
Steps on How to Do Social Media Marketing
Step 1: Build a Quality Following
It all starts with who you’re attracting. If you have a low-quality following, one of two things happen.
One, you get very poor engagement. You only get 1-2 likes or shares on any given post, if that. You get very few comments, which are a key sign of a disengaged audience.
Two, you get the engagement. People seem to love your posts. But it’s not translating to increases in revenue.
Either way, you have an engagement problem. If either of these is the state of your social media profiles, then it will be hard to show that you’re getting any real business benefit from social media. The honest truth is that social media is just a hobby that you’re doing on your company time and budget.
But it doesn’t have to be this way if you know how to do social media marketing the right way.
How to Build a Quality Following
To get a quality social media following, get clear on who your target audience is. It’s not everyone on Facebook, YouTube or Snapchat. It’s a relatively narrow group of people. Build each post with these people in mind.
Delight people by making content feel very custom to their experiences. Keep them coming back for more.
Now that’s how to do social media marketing!
Step 2: Set a Social Media Budget
Do you want to know how to do social media marketing and get results? Know how much you have to spend and where you need to spend it. Social media may feel like “free” advertising. But it’s far from that. There are costs. Understanding them will determine your success.
Otherwise, overspending is inevitable. On top of the overspending, businesses that don’t budget often fail to realize that something isn’t working. They keep throwing money at it.
And worst of all, without a budget, businesses find themselves treading water. Their social media profile is performing so-so, which gives them hope. But it’s not getting any better.
Social media marketing is strategic. It’s not just random sharing and hoping for the best. It’s efficient and targeted. Create a social media budget to know exactly where the money’s going and why.
What Goes into a Social Media Budget
Every social media budget will include some key elements, which you either pay for in time and/or money.
Content Creation — Someone needs to create content. This should include comprehensive content asset types (videos, memes, blog posts, webinars, slideshows, landing pages, etc.)
Research, Split Testing & Analytics — Someone needs to research what will be effective. They may need to run tests between two options to maximize results. They then need to measure the results and learn from them.
Day-to-Day Social Media Management — A person will need to manage the posts, respond to comments and queries and deliver a consistent experience.
Automation — Automation reduces repetitive, monotonous tasks. At the same time, it improves consistency.
Social Media Advertising — It’s nearly impossible to build a social media following or maximize your presence without paid advertising.
Get results by tracking your time and money expenses in each of these categories. If you’re unsure what these things cost, it’s easy to do some online research. Or get a quote from a social media marketing agency.
The more closely you track these expenses each month, the easier it will be to allot the appropriate money in each category.
That’s how to do social media marketing on a budget.
Step 3: Have Clear Goals
What do you want social media to do for you? “I want it to increase my profits”, you might say. But just like anything in business, you need a clear path to get there. To increase profits, you need to take some incremental steps. Here are the basic ones that social media addresses.
Increase Reach Among Your Target Audience – Get your brand in front of more people who are likely customers. If no one is seeing your profile, website or business online, you have to tackle this goal before you can proceed.
Build Brand Awareness – How do you want to be known online? How will you get people to remember you? What will make them think of your brand when they need what you offer?
Increase Engagement – Social media only works if you get the audience engaged. This offers others “social proof”. Social proof is like a magnet attracting more potential customers.
Lead Generation – If you sell a product/service that isn’t cheap, you may need to generate leads that you can nurture in a more personalized way through your salesperson or email marketing.
Quick Sales/Signups – If you sell a product or service that takes a little less forethought, then you can go for the quick sale. But this will be most effective after you’ve done one and two.
Increasing Customer Value (CLV) – Social media is a great place to re-engage existing customers to encourage them to spend more.
Take it step-by-step. Each step builds on the last. You’ll continually feed the pipeline by applying strategies to meet each of these 6 basic goals.
Step 4: Leverage Paid Social Media
While social media may look like a free way to reach your audience, few companies find any success without putting some money into paid social media advertising.
Just like social media marketing, social media advertising helps you meet your major social media goals.
Use paid advertising to:
Build Your Following
Increase Engagement
Generate Leads
Make Quick Sales
Re-engage Existing Customers
Step 5: Know that Engagement Is a Two-Way Street
Many businesses that are trying to figure out how to do social media marketing find themselves “talking at” people. “Check out our blog post”. “See our new products”. And so on.
While some of this is okay, it’s important to realize that social media is first and foremost a place that people come to be social. If they feel like your brand is “talking at them”, they’ll tune you out. You’ll lose followers or never gain them. You’ll have low engagement.
Instead, learn how to do social media marketing right and start a conversation between you and your target audience. Keep in mind that the ability to have an interaction is what makes social media platforms popular among users worldwide. So you, as a marketer, shouldn’t wait for your followers to interact with your brand first. Take the initiative to create engagement by building a community for your audience. You can do this by ending your posts with either call-to-action or questions. Don’t forget to also respond to the comments and messages that you receive. Here are some more things that you can do to start an interaction:
Having conversational copy
Interacting with followers. Follow back. Like. Share something when it aligns well with your brand.
Answering messages promptly
Responding to comments
Incorporating images, videos, emojis and other more engaging posts
Step 6: Create Content Your Followers Love
What kind of content wows your audience? What makes them want to engage with you? How does this content further your business goals?
Creating content that people love and that aligns well with your brand isn’t that easy. It all starts by making sure you know who your customers are. Research who they engage with? How do they engage? Where do they engage? What kinds of content are they engaging with?
You’ll be building your content around what you find out. An Internet research firm GlobalWebIndex found that people use social media for these reasons.
Find ways to align these reasons with your target audience and brand. Build your content around these 3 components. That’s how you’ll create more social media content that your audience loves. Note that 29% of people are on social media to research brands and find things to buy. But this shouldn’t be your only angle.
How can you build content around some of these other reasons…?
News/Events (41%)
Filling spare time (39%)
Sharing their own videos/pictures (32%)
Whatever you decide to do, make sure it can clearly relate back your brand. Creating and sharing funny memes that have little do with your brand may get a lot of likes. But are they furthering your brand goals? Are they taking another step toward a sale? That’s something you’ll need to figure out by reviewing your social media analytics.
Step 7: Automate to Maximize Your Time & Performance
A lot of businesses are running their social media management very inefficiently. They don’t even know it. You don’t have to be one of them. And that gives you the competitive advantage.
They don’t realize that there are automation tools that can cut hours or days off their work. Since time is money, this is costing them a lot more money that they could have spent on an automation tool.
Automation tools streamline social media management by:
Making sure social media content posts at the best time. If you can only “do” social media one day a week, this allows you to schedule posts throughout the week. You still need to log on several times a day to engage with your audience. But it does automate a major function.
Helping you curate ideas. You might be scouring the Internet to find things to post about. Automation lets you set parameters to bring the best ideas to use.
Posting to multiple platforms at once. If you’re on Facebook, Twitter and LinkedIn, you can share to all three at once through automation. However, note that these platforms aren’t used the same way by users. You’ll need to use some discretion with how you post and what you post to all 3.
There are many other ways that automation helps you save time and engage the audience more consistently. The more advanced tools can be cost-prohibitive for small business so it’s important to do your research.
Commit to learning to use the software to get the most out of it. Or work with a digital marketing agency that will already have state-of-the-art automation and know-how to put it to work for you.
Step 8: Boost Posts to Maximize Returns
If you have a post that got a lot of engagement among your followers, you may be sitting on a gold mine. If you have a high-quality following, these followers are representative of your target audience. Make the most of this by boosting posts that your fans really liked.
If the post had 1,000 impressions and received 20 engagements, imagine what can happen if you boost it to 10,000 impressions!
Boosting is a great way to reach new potential customers. But follow some very important rules to get the best results.
Don’t boost posts that only existing customers appreciate. For example, a bunch of customers liked and shared a post about on your employees. It’s very likely that this engagement came from the fact that they knew the employee because they do business with you. This might not get the same engagement with strangers.
Don’t boost posts that link to other people’s website. It’s common for a business to share the content of others with their followers. But it doesn’t make sense to boost a post that drives traffic to someone else’s website.
Do target narrowly. Social media platforms like Facebook and Twitter let you decide who gets the boosted post. If you’re local, only target locally. The group that sees the add should closely resemble your quality followers.
Consider look-alike audiences. Facebook/Instagram can show the ad to people who have similarities to your followers. If you have very engaged followers, this one of the best ways to boost a post.
Step 9: Be Consistent
Social media can seem overwhelming. There’s just so much content and so many people. Because of that, it feels like you can just get lost in the crowd. You may think people won’t really notice if you post a lot one week and then disappear for a couple weeks.
Plan your time accordingly. A study done by Vertical Response shows the varying pieces to social media marketing that are the most time consuming. 
The fact is that they do notice how consistent you are. And the more consistent you are with posting times, frequency, branding and quality assurance the faster you’ll get results. If you treat your businesses social media management like a hobby that you just do in your spare time, it’s impossible to get traction.
Any time you do spend ends up being a waste of time.
Make social media a priority. Plan specific times to do various tasks and stick with it. Work to be consistent and start seeing returns on your investment.
Step 10: Increase Customer Lifetime Value
Image courtesy of Invesp
Where are you placing your focus? If you’re a brand new business it makes sense that you’d be spending more time and money acquiring new customers. But once you have begun to attract new customers, you need to know how to do social media marketing to retain those customers. You’ll want to explore how to get them to buy again sooner.
Existing customers are much more likely to buy new products and buy from you again. But if you’re not focused on retaining these customers and re-engaging them, they will likely go elsewhere.
How to Use Social Media to Re-engage Customers
In addition to consistently publishing content that people love, use Facebook to retarget customers and “almost” customers.
Facebook Ads Manager lets you show very targeted ads to these individuals on Facebook, Instagram and Facebook’s affiliate partner websites.
You can use this system to show ads to:
Existing contacts. Securely upload your customer contact list to Facebook. Facebook will find that person on Facebook and show them your ad.
People who visited your website. These may be customers or people who are “this close” to becoming customers. Because they recognize your brand, they’re more likely to see your ads and click them. And Adobe study found that they’re around 400X more likely to click. Retargeting individuals in this way can double your revenues.
People who follow you. Sometimes people follow. Then they disappear. This is a way to re-engage followers who lost interest.
When targeting these individuals, keep in mind that they aren’t strangers. Approach them in a friendly way to build trust and earn that sale.
Some studies have shown that if you can increase customer retention by just 5%, it will increase profits by as much as 95%. Keeping these existing customers engaged and buying without feeling intrusive is how to do social media marketing at its best.
Step 11: Turn Social Media Engagement Into Revenues
You have the following. You have great engagement. It’s important that you have clear strategies to turn this into actual revenues for your business. You should be able to clearly see how your social media contributes to revenues. If you’re having trouble proving social media ROI, that’s not how to do social media marketing.
To turn social media engagement into tangible revenues, some of your social media posts should lead back to your website. Once on your website, you can more easily turn a visitor into a paying customer.
Add links to blog posts in your social media posts.
Lead people back to a landing page with an offer.
Run a contest to exchange contact information for a chance to win. 77% of people prefer email when businesses want to communicate with them. Once you have an email address you can nurture this lead in a more personalized way.
Showcase new products or services.
Step 12: Use Analytics to Improve Your Performance
Google Analytics and the analytics on the social media platform will be your guide. They tell you what’s working and what’s a waste of time.
Every audience and industry is a little different. It’s important not to make assumptions. Blindly following online gurus who tout impressive results from doing “this one thing” isn’t how to do social media marketing. After applying any strategies you learn online, watch the results.
Analytics will quickly tell you if you’re on the right track. What should you be measuring?
In social media management, some of the important measurements to track include:
Net follower increase — how many new followers are you attracting minus ones you’re losing. If you have a low-quality following, then you might see a downward trend as you try to improve the quality of your following.
Impressions — how many people are seeing your posts
Engagement rate
Profile visits/views
In Google Analytics, you need to see:
Where traffic is coming from — Facebook, Twitter, YouTube, Google Search, etc. This helps you understand where you’re doing things right with social media and which platform may be worth spending more time on.
How much traffic comes from social media
What people do when they reach your website — This is measured in Time on Page, Length of Session and Bounce Rate. Bounce rate is the percentage of visitors who leave without clicking on anything on your web page. How people interact can help you learn if you’re attracting people who actually appreciate your website and business.
What paths people take through your website. — What pages are people landing on? Are they going where you want them to go (e.g.,. contact page, booking page, sales page, etc.?
Demographics — Are you attracting your target audience?
In a final bit of analytics, determine how much of your revenues are being generated through social media activity.
How to Do Social Media Marketing & Get Results
There’s a lot more to social media marketing than meets the eye. Learning how to do social media marketing effectively inevitably takes time and money as you’re figuring things out. But there are clear and proven strategies that you can apply to get results faster with less wasted time and money.
Make sure you have a budget and follow it. Set clear goals. Work through them step by step. Leverage paid advertising. And put appropriate focus on retaining and re-engaging existing customers and fans.
Are you getting amazing results with social media like our clients? Can you clearly see how it contributes to increased revenues and customer retention? If not, it’s time to get serious about social media marketing. Get a return on your investment. Work with a proven social media management company that gets results for clients. Contact us to schedule a consultation today.
The post How to Do Social Media Marketing to Outperform Your Competitors appeared first on Digital Marketing Blog.
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kennethherrerablog · 6 years ago
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Need Help Thinking of Business Ideas? Use These Examples to Get Started
I’ll spare you the sales pitch about being your own boss.
You’re likely bombarded with enough “life-changing business opportunities” as it is. Some may promise you can work from the beach while taking care of your kids — and maybe you’ll learn Japanese while you’re at it.
What you need is something concrete. A real business idea you can build on that will gradually generate enough income to sustain you. That quick list article you just read, which rattled off about 100 random job titles, probably didn’t help you much.
So here you are, still searching for that perfect business idea.
What Makes a Good Business Idea?
Solid business ideas should be able to withstand some scrutiny. Often, we hold a romanticized view of what it takes to come up with a business idea. Does it need to be a genius invention? A scientific breakthrough? A Shark-Tank-worthy smartphone app?
No.
At their core, good business ideas identify existing problems and offer a solution. Could you solve problems with a scientific breakthrough, a smartphone app or a genius invention? Sure, but you could also take a more workaday approach.
Business ideas don’t have to be glamorous, but they do need to be realistic.
Kathyrn Gratton is the president of the Hagerstown, Maryland, chapter of Score, a free small-business resource network and partner of the federal Small Business Administration. In addition to practicality, she says that your business ideas should revolve around you.
“Where’s your interest? Where’s your passion?” she says, noting that your ideas need to be more than potential moneymaking ventures: You should also enjoy the work to some degree.
Once you think you’ve settled on a good idea, Gratton says, recruit a brutally honest friend to see if it holds any water.
“We all have that friend that will tell you you’ve gotten fat,” she says. “They are the best to run things by. You know they will tell you the truth.”
With that in mind, here are a few well-tested business ideas to get you brainstorming.
Turn Your Current Skills Into Business Ideas
Take a moment to think about what you’re good at.
It could be something you create, niche knowledge about an interesting topic, an artistic ability — anything. Chances are, you’re a master of something, and someone else out there is looking for what you offer. Before you can teach them, entertain them or sell to them, you have to reach them.
Thankfully, the internet has made that part much easier.
Start a Blog
Successful blogging is all about building a dedicated readership. Rarely do people stumble upon that by accident. It takes work to earn the trust and time of readers before you can start raking in profits from a blog. (More on that below).
But what’s good about blogging is that it’s not only for professional writers. If you have an interesting skillset or knowledge about a niche topic, you can use blogs to teach others and launch an online business. For example, if you have a background in arts and crafts — bingo, that’s what your blog should be about.
The most popular blog platform is WordPress, where you can start a blog for free to get your bearings. Once you’re ready to make it more official, you can pay as little as $3 a year to lock-in your domain name and unlock additional features like email addresses and traffic analytics.
In our guide about making money blogging, senior editor Dana Sitar lays out exactly how to build a following for your blog by creating an email list, networking and guest blogging for other well-established publications.
Another way to draw readers to your blog is through search engine optimization (SEO). This is basically writing quality content that ranks high in Google searchers. Coursera offers free online courses in SEO to get a better understanding of the writing techniques you can use in your blog.
Once you have eyes on your blog, how do you monetize it?
Affiliate Marketing
Sitar is a proponent of affiliate marketing.
In short, affiliate marketing works by paying you a commission on a product or service that you write about by using a trackable link that leads readers to make a purchase.
Again, this really only works if you’re honing in on a specific topic. Returning to our arts and crafts idea,  through Amazon’s affiliate program, you could link over to a specific sewing machine listing on Amazon.
The whole article probably shouldn’t be about the sewing machine because that’s too salesy, but the link would fit perfectly in a useful story about how to make your own clothes.
When someone makes a purchase through your blog, you make money.
Where’s your interest? Where’s your passion?
Google AdSense
AdSense, which is free to set up, is a popular way to run ads on your site once you have a steady stream of readers. Based on your reader demographic and the topic of your blog, Google will automatically pair you with relevant ads, which you can tailor in size or decline altogether.
How much you earn depends on the type of ad and how your viewers interact with it. (Did they merely see the ad and scroll past it? Or did they click through to the advertiser’s website and make a purchase?)
Once your AdSense account earns $100, you can request a payout.
Patreon
Patreon works a little differently than other crowdfunding platforms like Kickstarter or Indiegogo. The underlying idea of all crowdfunding is to connect with strangers all over the world and have them make a donation to your cause, or in this case, your blog.
The difference with Patreon is that it incentivizes recurring donations from fans. This means, in order to monetize your blog with Patreon, you should create some kind of exclusive content for donors — a members-only newsletter, personalized articles, stickers and tees — anything that encourages their ongoing support.
While making a Patreon account is free, the company takes 5% of all donations.
Sell Your Creations in an E-Commerce Store
As brick-and-mortar stores have been closing, e-commerce websites offer entrepreneurs a less risky way of selling their new products. You’re already familiar with Amazon, but there are tons of other ways to sell stuff online.
Once you’re established, you can integrate an online store on your own company’s website, but for starters, try Amazon, eBay or Etsy depending on what you’re selling. These websites are great options for those who make products but don’t want the overhead of a storefront.
It’s free to create a basic account on each of these websites, but they do charge fees once you make a sale:
Amazon: Charges a 99-cent fee for vendors who sell up to 40 items per month. Above that, you’ll need to make a Professional Seller Account for $39.99 a month. Paid accounts aren’t charged the 99-cent fee, but both accounts incur additional selling fees that range between 3% and 45% of the item’s selling price.
eBay: eBay Stores are free if you make under 50 sales per month. After that, a membership is required, which runs between $4.95 and $29,999.95 a month. For each sale, a final-value fee between 2% and 12% is deducted from the selling price.
Etsy: There’s no limit to how many sales can be made on a free Etsy account, but each sale is subject to a flat fee of 20 cents plus 5% of the listing price. Etsy stores in good standing are eligible for an Etsy Plus account that costs $10 a month. This membership includes website customization features, ways to promote your listings, discounts and other perks.
Screenprinting duo Adam and Coryn Enfinger used to design and manually print T-shirts for fun. Then Coryn made an Etsy account to sell their shirts, and their hobby spiraled into a $350,000-a-year business called Dark Cycle Clothing.
Pro Tip
Take high-quality photos of your product, write a thorough item description and take the time to flesh out your seller profile to give customers an authentic sense of who you are.
Coryn chose Etsy because the website caters to more handmade and artistic products. In addition to its online sales, Dark Cycle keeps a presence at several local and regional indie flea markets to make sales in person — an excellent, low-cost way to diversify income for businesses without a centralized location.
Become a Freelancer
When you think of the word freelancer, images of journalists or photographers might flood your mind. But in today’s economy, just about every professional skill can be freelanced ― clerical work, graphic designs, marketing advice. You name it. You just have to know where to find clients.
“Lots of freelancers know how to do their task but not how to run their business,” says veteran freelance business owner Laura Poole. She has more than 20 years of experience running a freelance editing business. In her free time, she travels the nation to speak at conferences and teach freelancers how to better market themselves.
First-time freelancers gravitate toward platforms like Upwork, Fiverr, Freelancer and Guru. They can help you get a taste of the freelance life, but they shouldn’t be the basis of your freelance business in the long term.
Poole says the sites are extremely helpful in pairing you with clients, but “overall, I think they’re a mixed bag,” she says.
That’s because they charge fees upwards of 20% on each gig. That’s not sustainable. To skirt these fees, it’s going to take more work to gain your independence as a freelancer.
Joining a professional networking organization is a great way to meet people in your field and find clients. Some popular examples include:
ACES Society for Editing, for editors in media and publishing.
AIGA, the professional association for design, for graphic designers and illustrators.
American Advertising Federation, for public relations, advertising, marketing and social media.
Office and Professional Employees International Union, for clerical and administrative fields.
Society of Professional Journalists, for journalism, media and public relations.
Freelancers Union, for all industries.
Whatever your field, search for a professional organization in your state. Join it and use your membership wisely. These organizations typically offer discounts on products, services and software and maintain curated job boards that can help you find clients.
But the events are perhaps the biggest perk. Take advantage of them by networking and presenting, when possible.
“If you can present something useful, [clients] will remember you,” Poole says. “Better than handing out business cards. Better than even placing an ad.”
Build and Teach Online Courses
The online education industry is booming. By 2022, Global Industries Analysts predict that the industry will exceed $241 billion, and you can cash in on that without having any formal teaching experience. As with blogs, you can use online courses as a means to teach what skills you already have.
People, especially working professionals, are looking outside traditional educational institutions to learn. Udemy is one such place. It’s an online education platform that boasts over 30 million registered students. While it’s possible to create a profitable business solely off your Udemy classes, it works best when used in conjunction with your blog or website.
Creating an online instructor profile is free. You’ll need to answer a few questions about your teaching and video-creating experience (neither is required but both will help). Then, you’ll be able to attract students, create videos and upload course materials when you’re ready.
Once you’ve prepared a video course, you can set the price based on Udemy’s scale. And depending on how your students register for the course, you’ll get paid various amounts of the listing price.
97% of the listing price for students you recruited through a trackable link. (The link is why Udemy is best used with a blog or website.)
50% for students who found your course through an organic search on Udemy’s website.
25% for students who registered because you promoted the course on the website.
Make YouTube Videos
Similar to teaching classes on Udemy, YouTube offers video creators a way to monetize their skillset, but the revenue model works a little differently.
According to a Pew Research study, 51% of YouTube viewers use the website to learn things they’ve never done before. And by some estimates, YouTube has about 1.3 billion viewers. The potential is endless here for teaching others your skill or trade, but it will take a bit of setup before you see any money coming in.
Again, plenty of people center their whole business on YouTube, but for the average creator, it is best used in addition to a blog or website, same as Udemy. I.e., embed Youtube videos in your blog post or upload the first few modules of your Udemy course onto YouTube since you already have well-produced videos. Get creative.
To make money on YouTube, you’ll first have to join its YouTube Partner Program (YPP). To qualify, you must already have an account with live videos. As of 2019, your account needs to rack up 1,000 subscribers and hit 4,000 watched hours over the last 12 months before you can earn money from advertisements. When you reach that threshold, you can link your YouTube channel with Google AdSense, where you can curate the types of ads your viewers will see.
After you’re in the YPP program, you’ll be able to add additional revenue streams such as merchandise partnerships, additional brand deals and paid subscriptions from your super fans.
Business Ideas Anyone Can Do
Perhaps you’re not a screenprinter or writer, and you’re having some trouble thinking of niche expertise to peddle. Fret not.
Try some of these more traditional, tried-and-true business ideas to get your enterprise off the ground.
Babysitting, Animal Sitting and other Care Businesses
These businesses stand the test of time. There will always be a need for care, whether it’s for babies, animals or houses. There’s no shortage of side-gig apps for these services, too. Rover, Care.com and Housesitter.com all come to mind.
But this article isn’t about side gigs. While those apps can help you get your start — similar to freelancing platforms — they’re not the end goal. Use them to sharpen your skills, establish a customer base, then launch a full-time business of your own.
To establish yourself and earn the trust of clients, try earning a relevant certification.
For pet care, register with the Professional Animal Care Certification Council. Certifications require some hands-on animal care experience, and it will run you about $350 to take the exam. Certifications last for three years, and you will be logged in the PACCC database, where anyone can verify that you’re legit.
For child care, the American Red Cross offers online and in-person babysitting and advanced-leadership certifications, as well as other credentials like first aid and CPR to set yourself apart.
While there aren’t any legitimate house-sitting credentials on the market, it may put potential clients’ minds at ease if you had a related certification in a topic like fire safety.
These businesses require very little overhead and have the potential to grow quickly. Once you book a client nearby, ask for a referral to expand your services to the whole neighborhood. That will help establish trust from your community and give you an edge over random people from websites or apps.
Cleaning Business
While it may require modest overhead costs, a cleaning business has the potential for long-term, steady work that is easily scalable as you find more customers.
To get started, you’ll obviously need all the staples of house-cleaning equipment — dusters, brooms, mops, a wringer bucket, chemicals, gloves, a vacuum and a solid face mask. For quality materials, that could run you up to $2,000. But you may have most of the equipment already, and much of it doesn’t need to be replaced on a regular basis.
For some, cleaning is a no brainer. But it can definitely get complicated.
What chemicals become toxic when mixed? How do you deal with black mold underneath wallpaper? If you don’t know the answers off the top of your head, it’s a good idea to invest in a membership with the International Janitorial Cleaning Services Association, which offers certifications, training, janitorial insurance, discounts on cleaning supplies and more.
As with many of these options, word-of-mouth advertising works wonders. Start with your neighbors, rack up a few referrals, and soon you’ll be plotting the takeover of your entire block.
Flea Market and Vintage Flipper
Got a good eye for what people want? You can build a business around buying low-cost garage-sale, flea-market or thrift-store items and reselling them online for a sizable profit.
Robert Stephenson, aka the Flea Market Flipper, does just that, and he makes upwards of $80,000 a year working part-time hours. On weekends, he peruses garage sales and thrift stores for a few hours to scout out and buy items that have resell potential. Throughout the week, he fixes them up and lists them on e-commerce sites, particularly eBay.
The only overhead in this business model is the price you pay for the used items and any materials needed to fix them up. To keep startup costs down, you could begin with thrifted clothes that don’t need any repairing and resell them on websites with a vintage aesthetic, such as Poshmark.
Ebay, Amazon and Etsy are all solid options as well.
In our guide to selling on Poshmark, Alison Gary, a successful fashion blogger and Poshmark seller, lays out her advice on making a successful listing:
List multiple pictures.
Haggle for the best price, but know when to say no.
Give fashion advice along with your clothing. (Hello, upsell!)
To become a seller yourself, first download the Poshmark app. Then you can create your own listing using Gary’s advice.
For each sale, Poshmark charges a commission fee. For sales $15 and under, there’s a flat $2.95 fee. For everything over $15, the commission jumps to 20% of the sale price.
The good news is Poshmark handles shipping for free. It will send you a pre-labeled package for you to load your clothes into and send to the buyer.
If this model works for you, you can stick to it. Or your profits from reselling vintage clothes can fund the overhead to start buying and fixing up more items.
In-Person Assistant
Apps such as Instacart highlight the demand for people to perform everyday errands, like grocery shopping, for those who don’t have the time.
What they shouldn’t do is discourage you from starting your own business as an in-person assistant. In fact, these apps can serve as templates for tailoring a more sensible, local business.
Pro Tip
Study side-gig apps, and use their customers’ pain points as ways to strengthen your own business idea.
For example, Instacart only delivers groceries. Your business can run plenty of other related errands, and it doesn’t require your customers to download and use a different app for every task on their to-do list. Sure, you won’t be automatically matched with clients. But by this point in the guide, you should be a pro at landing recurring customers.
Another example to build upon is the service called Papa. It’s a budding app that pairs college students with seniors who need help around the house, transportation or even tech lessons. Great idea, right? Except there are plenty of seniors who need assistance but don’t have the technological skills to download the app or apply through the website.
That’s where you come in: the neighborhood assistant who doesn’t require tedious apps. As you collect client referrals, you can spread your services to other neighborhoods. Or, you could opt to be more niche and scout out retirement complexes where your services could be more centralized and in-demand.
Do you feel overloaded with examples of business ideas? Good. You’re ready to get started and get your brain flowing with all the potential opportunities out there. None of these recommendations are ready-made business plans, and they’ll require a little tweaking to make them your own. The important thing is that you narrow down the ideas that work best for you.
Once you’ve got a few great business ideas in mind, you’ll be ready to explore the next stages of starting a business.
Adam Hardy is a staff writer at The Penny Hoarder. He specializes in ways to make money that don’t involve stuffy corporate offices. Read his ​latest articles here, or say hi on Twitter @hardyjournalism.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
Need Help Thinking of Business Ideas? Use These Examples to Get Started published first on https://justinbetreviews.tumblr.com/
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