#BTW when I opened the app and all I saw was the rate the fit and a blank message in notifs I was like boy this gonna b tough but okay <3

[minasweep]

rate the fit please

100+/10 miss frizzle would kill 4 this

[riskeith]

good morning love! (or afternoon for you hehe)

deku vs kacchan part 2 is my favorite ep of the entire series actually. i’ve watch that ep so many times as well it’s just perfect. i got into them when i watched that episode actually! the voice acting god..... literally shivers. now that i think about it it might even be my favorite anime ep of all time help. i just love how bakugou lets it all out and we get to see that side of him.. the insecure scared child he tries to hide. god i could ramble about it forever idk just love it. OH YOU WATCHED THE MOVE RIGHT AFTER? a scene with bakugou and todoroki is guaranteed a good time.. and they work so well together. haha that’s such a nice coincidence tho their dynamic is great in that movie even if it’s mostly kiribaku sjsksjk. what do you think about kiribaku btw?

RIGHT!!! at least we have a couple days to decide hihi.... paimon no longer emergency snack.. only seelie. 🥴 oooh? what kind of thing have you envisioned? (if you wanna share ofc!)

i’ve seen so many people mention that!! like one of the worst parts of the game is that in the higher level you get the less there are to do.. ssjksjdk at some point all you can do is grind domains and try to level up shdkdfhdj

LEVEL 40 INTO A LEVEL 70+ FIGHT ok that’s honestly hilariously brave doesn’t she like die right away 😔 oh yeah you’ll be leveling up Again soon *praying for you*... can’t believe they don’t keep the easy bosses anymore sjdkfh that’s so rude. this game is just grind grind grind. WE NEED A BENNY STORY SO BADLY. like imagine a story with him wanting to seek out diluc because he wants to learn how to fight from a master or something like that. i saw it in a comic and i can’t stop thinking about it 😭 all of them deserve stories!!! there’s so many ways they could make it happen pls mihoyo... chongyun x xingqiu story... <333

shfkjdskdjhf nope right now i’m playing with noelle as my main damage dealer, traveller, lisa and barbara actually. so i think i have a pretty good balance atm.. 2 long range 2 short range-ish. i usually trade out barbara for another character if i have to tho, hehe. that’s only combat though ^ benny is with me when we explore. mood is me having a 5 star and not even using her... i still need to think of ways qiqi could fit into the group yk. is your group still looking the same as before? ooooh if you could rank the elements what would your ranking look like?

172!!!!! that’s a bit short though when you said tall i thought like... 190 or something sjksjdxk. wait how tall are You?

oh i just meant like... people bashing others for spending too much money on the game vs those that bash people for not spending money and complaining that they don’t get 5 star etc? idk yt comments can be so ugly though so it’s a good thing that you don’t read them sjdjdjdkd

that’s super smart!!! you just follow along the plan and delete when you come to the part. must feel so satisfying too i imagine. haha, what little notes i have i put in the notes app and just check up on when i need to. sometimes i even forget they’re there shdkdhsks. my notes are filled with half-assed dialogue or random one words notes that don’t make any sense to me anymore.. nskdhddjdj

you’re right!! so you write at night? sometimes i just open docs on my phone and write a bit before i sleep and when i wake up it’s either a grammatical mess or just... super bad hskshd the brain is simply too tired to create anything shakespeareian

nooo i’ll def check these out and let you know what i think. i’ve seen halsey being in pretty much every klance playlist on spotify so i imagine she portrays their vibes pretty nicely. doesn’t she have a song she sings about being blue and red or something... shdjfhdj such a bad description but i see it being used in edits a lot. also now that i think of it melanie has a song called pacify her that i really like!! do you like it?

THATS SO CUTE YOU ARE A CRYBABY. 🥺 same here tbh i actually like crying sometimes... sjskdjdjd like you said it just feels nice to get it all out. i cry to almost movie or series or book i read i’m a super emotional person but i also think it adds to the experience? you feel more immersed in it that way.

RIGHT??? ITS SO BEAUTIFUL!!! and it’s our boys 😭 and they’re cuddling 😭 under the sun 😭 ssjdjdhdjdj 😭

can’t wait to hear from you again <3 yours, ma <3

good night! more like ahhah

:o!! that’s so legendary of them wow.. <33 and yeah honestly the voice acting is phenomenal.. and all the implications behind the fight too? bakugou finally opening up? midoriya understanding that what he needs is to fight him? ugh. kiribaku is fine! fhdsjfks my brain is so full of todobaku that any other ship is really just... in the background hfskjfs but i can appreciate the relationship they have! with kiri being the only one bakugou has really acknowledged and seeing as being on the same level, that iconic hand clasp when bakugou was being rescued... i have a kiribaku fic in my drafts but idk if i can ever get to it ahha. you like them a lot right?

ikkk also i didn’t know we had to wait until the very end to buy? i have more than enough to buy it rn but when i clicked it said ‘must explore area 14 first’ and i was just... bruh. AHAHAH. okay so in my mind it’s like.. chongyun at a funky angle we’re kinda looking up at him and his body is like bent down towards us fhsdkjs idk how to describe it but i can picture it very well but i also cannot put it to paper/screen. and then his clothes are just black instead of white! HAHAH. tho i kinda wanna see if i can draw a xiao first to offer up to the gacha gods hfsdjkfs (and if i can i’ll do a version w a dark outfit too for u hehe)

legitttt im literally just logging in and grinding the talent domains every day fhsdkjfhskfhjd there are some artifacts i want as well but the domain is literally SO difficult for me fuck.

i just go in and use her skill then heal a bit and switch right away fhsdkjfsd it going alright! and then i go ham with my other 3 charas and switch back to her to heal again fhskfjd. OMGGG that’s so cute please... i miss diluc too... come back!! i wish we had a way to replay the old quests even if we get nothing out of them like i just wanna experience it again ya know.

oooo! that’s pretty nice. hfskjd you could switch barbara out for qiqi! since she’s a healer as well. omg wait you have lumine right? so your combat team has no males? legendary 😩 we love fighting queens! ya! traveller, chongyun, xiangling, fischl. and then i switch depending on the domain/boss i’m gonna fight. hmm elements I think would go: anemo, cryo, electro, pyro, hydro, geo, dendro? LMAO i reckon if i had diluc tho pyro would be higher... i also almost forgot to add geo to that list lmaooooooo oops, hbu??

I JUST SAW THE LINK.... AAAAAAAAAAAAH!!! the bestest boys look how cute they’re sjdkfjdjjdd i’m obsessed. the picture where benny has his back turned sjdudjdjddnd stop. 🥺 they’re so neat. 🥺 also NO ARE YOU SERIOUS? that’s so upsetting are you gonna try it out nonetheless or do you think it’s too risky?

they’re SO neat!!! and bennett facing the other way was so fhskjfd yeah cute <3333333 I KNOWWW IM SO SAD :((( and no...... im not gonna try 😭😭😭 i told my brother about it too and he asked how many rolls i was at and i said 70 and he was straight up ‘you can’t try then’ and i was like ‘i know 😔😔’. @ xiao... i am giving up xingqiu rate up for you 😤😤😤😤 ugh i hope i can still get xingqiu in xiao’s banner tho even tho the chances will be shit. are you gonna roll ganyu’s banner?

FHSKJFSD NOOOOOO don’t tell me 172 is average for you wtf... (apparently the average male height in japan is 160cm! for reference ahah) and i myself am. one hundred and. fifty something cm hfsdjfhskjdfhskdjfhw9uehdsifhwsdkjfhsdkfhsd 😔 big sighs lmaoooooooo. how tall are you? (im assuming much taller 😔😔😔😔😔)

ooh notes app? nice ahaha. fhdkjfhskfsk hdthat’s the mood tho! if i don’t have my laptop with me i’ll write out everything on notes first then transfer to my laptop~

AHAHAH yeahhh i think mostly i do? bc during school times i’ll only write after i’m done with my work which = night time. for a while Peak writing time for me was like 1am lmfao but i do that in a like half-asleep half-conscious state so when i come back the next day at a “normal” time i run into the same issue as you fshdfkjshfs

she does!!! it’s called colours 😩 but i think the one i related to voltron most is control! there was this really good shiro edit with that song i still remember it to this day <3 yeah i do!!! i like most of melanie’s songs actually ahahah. i think my favourite for a while was show and tell~

it totally does!! like it’s satisfying as well you know... like the characters have gone through so much and you experienced that with them so it’s natural to get emotional about it. that reminds me, what kind of books do/did you read? did you read all Those YA novels ahah talking about crying has reminded me how i cried reading those..

<333 i wanna be there with them 😩 actually no i want to BE them 😩😩😩

eager for your response <33 love, c.r.

[profiler-in-courage]

I am humbled 16 people have read my Claes Bang detective bullshit lol. Here is Ch. 2 & 3. Long af as always.

(I have yet to think of a title. Someone send me suggestions plz)

Chapter 2. 

The 7th Precinct was a media frenzy when Emerson pulled up. By 8 am, all the local news outlets had received some tip about the latest murders and it looked like all of them had sent a reporter. 

Emerson scanned the outside of the building, trying to find an entrance that wasn’t guarded by media. He stuffed case files he had taken home into his messenger bag and slung it over his shoulder, ready to walk-sprint. 

He lowered his gaze to the ground. Eye contact was what got you. 

As he reached the sanctuary of a door, he mentally congratulated himself on  avoiding the bombardment of questions he quite frankly, wasn’t prepared to answer. 

He sat his bag on his desk and headed over to Burnham. His sarcastic best friend of seven years always made the morning after a murder less dark.

“Hey Emerson,” Burnham sipped through a mug of milk. 

An unusual quirk about him was that Jacob Burnham simply drank plain milk. Never coffee. 

Whole, 2 percent, 1 percent, nonfat, whatever was in the back office fridge was good enough for him. 

Forty or seven-years-old? Nobody knew Burnham’s true age.

“Forensics came in,” he waved a file at Emerson. “No prints or DNA of any kind, same as always. Christ.”

Burnham shook his dirty blonde head and handed the papers over.

“Fuck Em, we are never going to catch this guy unless he leaves us something.”

Emerson flipped through the forensics report. Like Burnham had described there was nothing of significance. 

“He will eventually slip up, they always do,” he said, trying to be the positive one.

“Did the families have anything to offer?” 

His friend shook his head, “Just the usual. Victims never got into any trouble, well behaved, no enemies. Nothing out of the ordinary. Can’t imagine why anyone would want two 15-year-old girls dead.” 

Emerson’s mind flashed to Abigail. He was afraid for her. She was smart, but he was sure Halley Reece and Melanie Myers had been smart too. Hell, they may have even known his niece. Same high school. 

The image of Abigail lying in a ditch somewhere creeped across his mind. He shut his eyes.

The feeling of dread was slowly worming its way back into his stomach. 

He went back to his desk, dropping the very thin report onto it. 

It barely made a sound. 

He pulled his phone out of his bag. It was the first time he was checking it this morning. 

He was bad at that. 

One text from his sister and one message from Gwyn. 

He opened his sister’s first.

Emerson, the girls they found last night went to Abigail’s school….this just became a little too close for comfort. I almost made her stay home today.

He sighed, not knowing what to say to Eve. Obviously she couldn’t lock Abigail up in the house, the girl had to go to school and have a life. 

You can’t stop living just because of horrors, he thought.

He sympathized with his sister though, he was just as worried for his niece as she was. 

He scratched his eyebrow and opened up Gwyn’s message next. 

G: 203-637-1366

Was that her phone number? He scrolled to see if she had said anything either before or after, but she had not. It was just her phone number. Or so he assumed. 

Quite bold, he thought. But he oddly liked the cut to the chase showing.

“Any luck in that department?” 

Burnham was standing over his shoulder looking down at the open Tinder app.

Emerson slipped the phone into his front pocket, “Not really.”

“I told you to go on that date with Kate’s sister. Who knows, you could be getting laid every night.” Burnham shrugged. 

Emerson scoffed, “Your wife’s sister is 59 remember?”

A stupid smile flashed across Burnham’s face, “Hey but she’s single! And how do you know you don’t like older women?” 

Emerson blinked, at a loss for words. 

“All I’m saying is we could be brother in laws. Take one for the team Em!”

Emerson swiveled to his computer screen.

“I see you enough already,” he grumbled.

Burnham slapped him on the back, laughing softly. 

Emerson poured over the photos on his desk. One of a woman with the soles of her feet skinned to the point where you could see the bone, another with such horrendous strangulation marks around the neck the purple coloration was almost black. Both were women who had been killed by the Creekmore Serial Killer. 

He was deep in thought, trying to see some connection between all the victims, something he did routinely with no success for this case. 

It was like looking at a math problem he didn’t have the formula for. 

The pocket of his dark blue wool button-up buzzed. It was a text from Gwyn. 

G: So what are you looking to get out of a dating app?

Emerson paused before answering, trying to find sufficient words to make “looking to date” sound less horrendous. 

E: Looking to date. What about you?

He figured he may as well just tell the truth. 

G: I’m looking to get absolutely wild in the bedroom. Nothing more, nothing less.

Emerson’s eyebrows sprung up. Maybe he had misjudged Gwyn. He wasn’t looking for just sex. 

Burnham always joked that Emerson should be a priest.

He figured he would wait to respond if he responded at all. The excitement about his new match had been all but snuffed out after her proclamation. 

He pushed his glasses up so they rested on the top of his head and rubbed the bridge of his nose. He felt the pang of loneliness he sometimes felt when thinking about his love life. 

He missed his wife. He missed having someone to come home to, talk to, feel beside him as he slept. He missed how he was before. 

Ever since Lyla had passed he had been different. Not as cheerful, not as funny, he actually used to be somewhat of a practical joker. 

He had thought his old self would return after the grieving process was done, yet here he was years later and no relief. 

Lack of female interaction certainly wasn’t helping either. 

Emerson sighed. Maybe he should try the one-night-stand thing. Though the thought of it had always felt awkward. 

Why have sex with someone you hardly know? 

His phone vibrated, pulling him out of his thoughts. 

G: Did I scare you off? I was joking btw. 

He let out a small sigh of relief. Ashamed that he was so bad at the whole dating thing that this one match seemed to be the end all be all. 

E: Sorry, was working. He fibbed. But I am glad to see you won’t objectify me for my body.

G: Well, that’s only because I haven’t seen your body. 

Emerson chuckled. He liked her witty remarks. 

How soon was too soon to ask someone on a date? Were there Tinder rules? Did he care? 

Not really. 

E: How would you like to see it? Fully clothed of course. 

He felt his heart rate pick up. He hadn’t felt excited like this in a long time. 

Of course, that’s when Burnham decided to interrupt.

“Those photos telling you anything yet?” he asked. 

Emerson shook his head, “No unfortunately.” 

His friend sat on the edge of the desk, “This fucking bastard leaves no trace. No DNA. Nothing.”

With the lack of info they had that was all Burnham really ever said about it.

Hard to do, thought Emerson. 

He saw his phone vibrate on the desk.

Burnham’s eyes followed his friend’s. 

“So…you sure Tinder isn’t working out for you?”

Emerson rolled his eyes, “Oh Christ.”

After enduring more teasing from Burnham than he would’ve liked, his fellow detective finally left to go bother someone else. 

Despite the torture that had felt like he was being waterboarded, Emerson had not let anything slip about his potential date. 

Not all things were meant to be shared among friends, not yet anyway. Besides, he had only started talking to her last night. Everyone needed to relax, him included. 

He opened her message. 

G: I would love to. Name a time and place and I’m there.

Chapter 3. 

Coffee. That wasn’t too casual and not too formal right? Or so Emerson hoped. 

So here he sat at some local place downtown. Waiting and a bit nervous. 

He heard the door open and he saw her. His eyes followed hers as she looked around for her date. 

He lifted his finger slightly. 

“Well isn’t this a pleasant surprise,” she said as she sat down across from him. 

Emerson tilted his head in confusion, “What do you mean?” 

She smirked, “That you look exactly like your photos.” 

“Oh,” he chuckled. “Have you been on many dates where that wasn’t the case?” 

She ran a hand through her long hickory colored hair, “More than I’d like.” 

Gwyn looked exactly as she had in her photos too. Emerson hadn’t even considered the possibility that she wouldn’t. 

Which he probably should have considering he met her online. 

He studied her. She was staring at him, looking him up and down. He smiled, amused. 

“Would you like a drink?” he asked. 

“I would,” she said. 

Emerson waited for her to say what she wanted. A few seconds went by. 

This is awkward, he thought as his eyes darted from side to side. 

He cleared his throat. 

“What would you like?...” he asked.

Gwyn smiled mischievously, “You're a detective. Read me. What do you think my order is?”

Interesting, he thought. 

He tilted his head slightly, finally drinking in everything about the woman who was across from him. 

She was wearing a tight black turtleneck, dark blue jeans, and a silver chain-linked bracelet. 

Her makeup was simple, she didn’t need much of it. She was naturally beautiful. Her hair had a shine to it and it curled into a slight wave. 

She had with her a plain black satchel. Big enough to fit only a wallet and a phone and possibly a few other womanly essentials. 

She was simple. But, sophisticated. At least that is what her appearance told him. 

Emerson remembered that her bio had said she was an artist. Which must mean she was somewhat serious about coffee. Not the frappuccino type. 

But, there was a softness to her. She didn’t appear to take herself too seriously, judging from her text messages. 

So probably not black coffee. 

Gwyn waited patiently for him to finish his assessment. A hint of a smile on her lips. 

“I think I got it,” Emerson said as he turned to walk towards the counter. 

“Hi, can I get one iced hazelnut latte and one hot Americano with cream please,” he told the barista. 

Emerson turned to look back at Gwyn. She was far enough away so she wouldn't have heard the order. 

He wanted to see her shock when she found out he was right. He was certain he was. 

He smiled to himself. 

He walked back to their table with the drinks. Gwyn was sitting looking bemused. Her legs crossed, her eyes following his every move.

“So, what did you decide for me?” she asked. 

Her voice was soft. He liked it. It reminded him of the way a stream sounds in a quiet forest.

Emerson said nothing. Just simply handed her the drink. 

Her eyes sparkled as she took it from his hand. Her gaze holding his. 

For a moment, he thought he might have gotten her wrong. 

Gwyn took a sip of the Americano and raised her eyebrows. 

He could tell she was trying to hide her amazement. She didn’t want to give him complete satisfaction and he liked that. She was fun.  

“Well Detective Woods, I suppose you are very good at your job then,” she smiled. 

Emerson beamed.

“Only a little,” he said as he took a sip of his latte. 

Gwyn let out a small laugh, shaking her head, “Is it too soon to say I already want to see you again and this date has been what, 10 minutes?” 

He looked at her over his straw. He felt the same. 

He felt something. For the first time since his wife.

“Now let me do you,” she said. 

Emerson paused, “What…”

“Let me read you,” said Gwyn, sipping her coffee. 

He sat back, trying to hide a smile, “Alright.”

Gwyn rubbed the bottom of her chin with her thumb as she studied the man across from her. 

He was handsome, that much was obvious. Rugged around the edges but not sharp, which was good. It made him look kind. 

He was wearing a grey quarter-zip pullover sweater, the beginnings of a burgundy collared shirt peeking out. His tortoise shell glasses made him look like he could be walking the halls of Oxford and be at home. 

Faded dark green pants with...were those cowboy boots? Interesting. 

So he wasn’t from Connecticut. 

The eyes behind the glasses were dark yet welcoming. A few days old stubble coated his face. 

His hair, thank god he had a full head of it, was dark. Perfectly styled in the ever popular comb over. 

It was too long for him to be ex-military but short enough that she could tell he liked things neat. Gwyn couldn’t quite tell if it was black or just a very dark shade of brown. 

Luckily they were seated by a window and he moved ever so slightly so that a ray of sunshine hit him. 

Midnight brown, was that a color? It was now. Silver bits were beginning to show their glint throughout Emerson’s hair.

If she was being honest he didn’t look like a police detective. They usually were only this good looking in movies. He could have been a writer or a professor that female students day dreamed about. 

The cowboy boots were throwing her off. 

Was he Texan? 

She didn’t remember hearing an accent, but then again they had only said a few sentences to each other. 

And yet, she knew she wanted a second date. She needed to impress him. She didn’t know she already had.

“Judging from your boots you aren’t from here, I’ll be generic and guess Texas?”

He nodded, waiting for Gwyn to continue. 

“You’re smart, otherwise you wouldn’t be a detective and you most certainly would not have gotten my order right. You're patient, you would have to be to be willing to sit here right now and listen to me.” 

Emerson chuckled, taking another sip of his latte. 

Gwyn continued, “Your eyes are hard but your face is gentle. You have seen and been through monstrous things but you don’t let it affect your character. You’re quiet, which leads me to believe you’re polite. Which is good because I can’t stand loud boisterous men.” 

Emerson leaned forward. He hadn’t expected her to be this good. 

“Between the way you look and my expectation that you are a good man, you must be single for a reason. So, I am guessing your ex either was unfaithful or died.” 

Gwyn was blunt. Emerson didn’t know how he felt about that. 

He scratched his cheek, “She passed away.”

Gwyn looked down at the table, confidence leaving her for only a moment. 

“I’m sorry,” she said. 

Emerson shrugged, “But you were right.” 

Gwyn smiled softly. 

He could tell she enjoyed being right. Though not with a haughty arrogance. He respected that. 

“And how did you learn to read people so well? Are you an ex detective?” he asked, amused. 

Gwyn twirled a strand of hair in her fingers, “It’s not hard to see what people project.” 

Emerson smirked, nodding. 

Oh she’s very smart, he thought. 

They talked for hours after conducting their own way of breaking the ice. Gwyn could now hear the hint of an accent. 

They discussed movies, music, food, books, especially books. 

She liked nonfiction. He preferred fiction. 

Emerson was entranced with the way Gwyn spoke. Her words were light but intelligent. And she held eye contact. 

She had already assessed why he was single. So why was she?

He continued to study her. 

Her posture was welcoming, her sentences were flirtatious, but her expressions were guarded. 

Guarded meant she had been hurt before. Most likely multiple times. 

Though with an open posture, not physically. 

He couldn’t detect anything to signify she was nervous. She hadn’t been the entire date. She was confident. She could have anyone she wanted. 

So why didn’t she? 

“Figured me out yet?” she asked, pulling Emerson out of his thoughts. 

He looked down, embarrassed. 

“Not quite,” he smiled.

“Good. I need you at least intrigued enough for a second date,” she said. 

“Possibly more,” said Emerson, playfully reaching.

“Possibly,” Gywn responded, her eyes dancing.

She leaned forward on the small circular table. 

“Emerson Woods you are something.”

He winked. It made her laugh. 

“As much as I would love to talk with you all day, I should be going,” she said. 

Emerson nodded. He probably should too. They had spent nearly three hours in this coffee shop. 

“I’ll walk you to your car,” he said, wanting every second he could with her. 

She turned to him, placing her hand lightly on his shoulder. 

“Oh there is no need. I took an Uber, car’s in the shop after a very nasty old woman felt the need to rear end me.” 

Emerson laughed. He could offer her a ride. Should he?

“Would you like me to track her down for you? I could probably find something to pin on her,” he said, glancing down at where her hand had just been. 

She giggled, rolling her eyes, “Could you please? She’s costing me 400 dollars.”

They walked outside. It was overcast and there was a slight breeze. Emerson watched her hair lift in the wind. 

Before she could take out her phone to call an Uber, Emerson walked over to the passenger side of his car that was parked along the curb. He opened it. 

“I promise you’ll have a more enjoyable experience with me rather than someone you don’t know. If you’ll allow me.”

Gwyn bit her bottom lip, raising her eyebrows, “But I don’t know you. Not really.” 

Emerson paused. She was right. Three hours of conversation didn’t exactly mean they knew each other. And with the Creekmore Serial Killer making headlines for months, she was probably wise to refuse him. 

“I suppose that’s true,” he said. “Though I am a policeman,” he kept his hand on the door handle. 

She bopped her head from side to side, feigning weighing her options. 

“Can I rate you if you're a bad driver?” she joked, stepping over to the car.

Emerson chuckled, “I promise to be extra careful with you.”

[patsdrabbles]

Duet

Title: Duet Fandom: Dhani Harrison; Jakob Dylan Pairing: Dhani Harrison/Jakob Dylan Rating: Gen Word Count: 2054 Summary: “Anyway, you remember his cover of Must Be Santa?” “Oh my god.” In which Dhani is invited to do a Rolling Stone interview with a mystery person, allegedly an old friend he hasn't seen in a long time. And he is certain he won't get any sleep until he finds out just who that person is...  A/N: A dear friend of mine wrote a gem of a Dylarrison Jr. fic called “They’ve Trapped Us Boys” which made me low-key start to ship this ship. They I had the idea for this fic and let’s just say, I ended up giving myself a whole lot of feels. ❤ Thank you @szappan  and @savoy-brown-shoe for the kind support of this rarepair fic and lots of thanks to my amazing beta, @smittyjaws <3333 Anyway, this is 100% fluff, so please enjoy ❤

(links to AO3 and @ill-be-your-tennessee-lamb‘s fic are in the reblogs!)

It all began, as these things have a tendency to, with a harmless enough enquiry.

Dhani had received an invitation to do an interview with the Rolling Stone magazine sometime late in November. Now, that was nothing unusual in his books. He had done his fair share of interviews over the years, in part due to being his father’s son, in part due to long being a musician of his own right. Now, this invitation, though? It caught his attention far more than any usual invitation to an interview would have done. Because it required some navigation, some shuffling dates around in his calendar – and someone else’s. Just that Dhani didn’t know who that mysterious other person was, that was supposed to be interviewed together with him.

Dhani reread the letter a good couple dozen times.

It said that he was to be interviewed together with someone he already knew. Well, he thought. I do know quite a lot of people…

Furthermore, it was someone also from the music field. Kinda obvious. He scratched his head. Still doesn’t limit the amount of people it could be.

The letter also hinted that it was someone he had known for a long time - long was relative, wasn’t it? – and someone he likely hadn’t seen in a long time either, given what was known to the magazine and the public. It was supposed to be a fun sort of reunion.

That last part was what Dhani couldn’t get off his mind. Sure, he was thrilled and excited that they were – hopefully – trying to do something nice for him, but... Just whom was he to be reunited with?

He knew that it was supposed to be a surprise. He knew better than to get impatient about this matter. And yet.

So, a few days after the date for the interview was finally settled on, he found himself unable to sleep and opened his messenger app.

And created a group chat with all the people he could think of that the Rolling Stone might want him to meet.

 Dhani: Hi :) Any of you doing a Rolling Stone interview with a mysterious other person sometime mid-December?

Kris: Wtf mate it’s like 2am

Dhani: 2am where you are, perhaps

Kris: That’s fair

 Dhani yawned into his hand and replied immediately after Kris’s response.

 Dhani: 4am where I am

James: Not the one you’re looking for, btw. Sorry, pal

Dan: Nope

James: Want me to make enquiries?

Dhani: Nah, they probably won’t like that. Thanks tho

Dhani: Seriously, though. None of you guys were invited to do a RS interview mid-December? With me?

Jakob: Go to sleep, Dhanster

Dhani: Don’t tell me what to do, Dylan

Rufus: lol

Lily: Seriously, could you guys be any more married? :’D

Jakob: You know that’s not possible

Dhani: GUYS. Did y’all just evade my question??

Jakob: You should stop fretting abt this Dhani, it’s gonna be fine

Dhani: *eye-rolling emoji*

Jakob: Srsly, go to sleep Dhani, it’s late af

Lily: Yeah, we should all head to bed now. Sleep well, kiddos

Rufus: night, my American friends

Kris: Nite

 Dhani sighed and put his phone away. His friends seemingly weren’t involved in all of this. He should probably try to get some sleep instead.

Rolling onto his back, he pulled the covers up to his chest and squinted. There was still light coming from the other side of the bed. Dhani rolled onto his side and stretched so that he could reach farther across the body that was blocking his movement. Then, he swatted lightly at the phone emanating the light in question.

“Cat.”

“Hmpf.” Dhani pouted, but he only got a grin in reply.

“Who are you to judge?”

“Goddammit.”

But it was only a few seconds later that the light on the other side of the bed was turned off and Dhani found himself wrapped into a warm, tight embrace. He fell asleep within minutes, the mystery interview completely banished from his mind.

 The day of the interview came sooner than anticipated. The usual whirl that seemed to catch everyone before the holidays didn’t spare Dhani either, and before he could say “oh, I should have fuckin’ known it”, he found himself seated in a nice room at the Rolling Stones’ headquarters, right next to none other than Jakob Dylan.

Very much embarrassed at how he had allowed Jakob to fool him, he just buried his head in his hands and groaned theatrically. Jakob only looked at him and snorted.

“I never told you I wasn’t the mystery person!”

“You told me you wouldn’t be doing any more interviews this year??”

Jakob scratched his chin. “Okay, that’s fair. But I said that before I was asked to do this with you.” He grinned and didn’t falter even a tiny bit under Dhani’s dark gaze. He shrugged: “It’s not my fault, is it? And I have a feeling that this is gonna be fun, Dhanster.”

“Oh my god, please don’t call me that in public,” Dhani just breathed out in a hushed voice. “Seriously, Jake.”

Jakob nodded. “Alright. But in turn, you’re gonna try to relax now, okay?”

This was the moment that their interviewer chose to appear. He greeted them cheerfully and explained that Tony, who had done some interviews with each of them respectively over the years, wasn’t doing this interview because the whole editorial team had sent him on a much needed vacation.

“Guy doesn’t know when to take a break. He hadn’t taken a day off in three years,” Ryan explained to them. He sat down opposite of them and quickly looked through his note cards. When he looked back up, the cards in one hand, his phone ready to record in the other, he seemed to notice something that made him halt, however. Two shiny rings. He grinned.

“Huh, didn’t know you guys had gotten hitched.”

Dhani’s breath caught in his throat. Jakob noticed and placed a calming hand on his shoulder.

“Would you wanna talk more about your significant others today, or-“

“Maybe later.” Jakob gave him a smile and they began the interview, Ryan all too eager to hear whether the two of them were appropriately thrilled to have met again and be able to do this interview together. Dhani actually found himself relaxing after a while and had to suppress a laugh several times. Judging by the twinkle in Jakob’s eyes, he felt the same way about the interviewer’s excitement.

Sooner than anticipated, the interview was over and Ryan invited them to play a song together. This, too, had been hinted at in the enquiry letter they both had received last month, but Dhani hadn’t prioritized it as much as finding out who his interview partner was going to be. Now he wished he had.

“Rudolph the Red-Nosed Reindeer is always a favorite around this time of year?” Ryan suggested with a smirk. Dhani couldn’t suppress a snort and heard Jakob laughing next to him. Out of the corner of his eye, he saw Jakob giving him a nod and turned around. Their hands brushed when he did and Jakob’s smile widened.

“You know that Christmas album my dad recorded?”

“How couldn’t I? You didn’t stop mentioning it that holiday season.”

“True.” Jakob grinned at the memory. And the holidays that year spent with his dad.

“Anyway, you remember his cover of Must Be Santa?”

“Oh my god.”

“Yes.”

Dhani gave him a searching glance, then gave in. He waved his hand at Jakob. “Gimme your phone, I need to listen to the song again to at least make an attempt to get it right.”

Jakob obeyed – all too happily, if he was being honest – and turned toward Ryan. “Can we get a couple of additional studio musicians to do this in, say, an hour?”

Ryan beamed like Jakob had just hung the moon. “Sure!” And, after showing them to one of the studios, off he was.

After Dhani was done listening to the song a couple of times, they started practicing with the studio guitars they had been provided with. It was fast-played chords and almost shouting the lyrics breathlessly into each other’s face as fast as they could from there on.

“This is insane,” Dhani said when they took a breather, but he was grinning, enjoying the silliness more than words could express.

“You know what kind of life you agreed to when-“

The door burst open and in came Ryan, a studio band they didn’t know, as well as two cameramen with their equipment.

It was a blast. That was the only way to put it. They made it through the song on their third or fourth take, but the second the cameras were off, Dhani collapsed into a fit of giggles and had to cling onto Jakob to steady himself.

“That was fun.”

His face was red and Jakob looked at him like he wanted to kiss him right then and there. Instead, he wrapped his arm around Dhani and pulled him up against his side. Dhani shuddered, but the smile didn’t leave his face.

“I should have hoped so.”

They thanked the studio band for the job well done as well as the fun that they had had, shook everyone’s hands and left to say goodbye to Ryan.

Jakob’s hand had long left Dhani’s shoulder and, after a tentative brush or two against his knuckles, was now firmly clasped in Dhani’s hand. They were smiling and their faces were still slightly red from singing the fast holiday song several times in a row when they left the room together.

It was their giddy and relaxed selves that ran into Ryan in the hallway. While they thanked him for the fun interview and jamming session, Ryan’s gaze wandered down to their joined hands and he smiled. Ah. He wouldn’t need to take Jakob up on his earlier offer to elaborate. He felt that he had gotten the right idea and wouldn’t ask – nor tell.

“You guys have a good evening, yeah?” He smiled at them and shook their respective free hand.

“Thanks, mate, you too,” Dhani smiled and looked at Jakob with a fond gaze. He gave a gentle tug on the other man’s hand and, after another smile and nod at Ryan, off they were.

Once they had put on their coats and were out of the building’s front door, he turned his head toward Jakob, only to find the other man already looking at him with a gentle smile on his lips.

“That was... a lot of fun, actually.”

Jakob grinned, just a tiny bit smugly. “You did choose your spouse wisely, after all.”

Dhani just gave him an amused look out of the corner of his eye. “You didn’t choose too badly, either, I’d say.”

It took them only two seconds before they were laughing once again. And just like that, despite the freezing evening temperature, Dhani was feeling all giddy and warm again. To think he had stressed so much about finding out who his interview partner would be until earlier today...

“C’mon.” A gentle tug on Dhani’s hand. “I think dad wouldn’t mind us dropping by. Wanna go?” Jakob grinned as Dhani just buried his face in the crook of his neck. And didn’t move away.

“Huh. Dhanster?” Jakob asked and lightly poked Dhani’s back with his gloved hand.

“Don’t wanna move right now. You’re comfy.” His words were barely audible, as his face was hidden in the fake fur of Jakob’s winter coat. His cold nose was pressed against Jakob’s throat though, and Jakob tried to shift away from it – but to no avail.

“Alright, then. Then I’ll carry you.”

“Nooo.”

“Don’t tell me you still have your so-called polka dot PTSD,” Jakob half-teased.

Dhani only groaned and Jakob laughed.

“We’ve been married for how many years now?”

Dhani finally pulled back from Jakob’s neck and made a face as though he was pondering the question seriously.

“Not long enough for me to get over the polka dots. Never long enough.”

Jakob snorted and shook his head. Taking hold of Dhani’s hand again, he squeezed it in encouragement.

“So- you coming?”

Dhani gave a plaintive sigh for the sake of drama (mostly) but smiled back at Jakob and, squeezing Jakob’s hand back, nodded.

“Always.”

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Pop-under Advertising

10X higher performance than any other ad format Start from $0.01 CPC High CTR + Low CPC = Better ROI

What is Push Notification?

Push Notification is an innovative and user-friendly way to connect with your targeted audience. You can significantly increase engagement with your content and provide positive user experience to your customers.

A push notification is a text or rich media message, sent from third-party applications once the user opts in to receive them.

The strategy behind push notification is to offer value whether it be content, coupons, or time-sensitive alerts, bringing the user back to engage with the application.

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95%

VIEWABILITY

$0.01

COST PER CLICK

200M+

SUBSCRIBERS

100%

REAL USERS

Traffic from push notifications converts for all popular verticals

all mainstream verticals

Apps

Boost downloads on App Store and Google Play.

e-Shops

Drive online purchases on e-shops and affiliate links.

Gambling

Promote casinos, sports betting and gaming offers.

Health

Advertise weight loss and nutrition products.

Dating

Find new members for dating and relationships websites.

Blockchain

Promote tokens, cryptocurrencies and ICOs.

Binary

Promote binary options and forex trading platforms.

Sweepstakes

Find new winners for contests and giveaways.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Rich Push Works?

Users, that allowed to receive push notifications will see your push ads. A push ad contains Title, Description and Image. When a user taps notification, he gets redirected to your app or website.

1. Users allow to receive notifications

Users give their permission to receive notifications.

2. Users see push ads on locked screen

Users see push ads and tap to learn more about your offer.

3. Users go to your offer page

Users tap push ads and go to offer page.

Advertise in three steps: Sign up, deposit money and start getting traffic. It’s so easy!

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CASE STUDY 01

Online Game

101% ROI

Here is a case study from one of our affiliates, who tested push-notification advertising

Client: Browser Online GameGoal: Sign Ups

INDICATORS

ROI:

101%

Revenue:

2829$

SPEND:

1408$

ABOUT

Decided to test game installs on push-notification advertising. Browser games go well with native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.

Had some experience with games, got lots of different prelandings (with fantasy girls and short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make prelandings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)

TESTED

Game posters

Gameplay screenshots

Other games screenshots (Heroes 3 performed nicely)

Classic – sexy girls from games

Statistics

Didn’t have to stop anything, since all subscribers lists had positive ROI. Here’s what I spent on push ads:

And here are affiliate network stats:

push-advertising is very much different from regular native ads. Format is a bit similar, but never the less. I recommend to change creatives at least once every 3 days. You’ll get maximum relevant audience that way.

CASE STUDY 02

LOAN COMPANY

101% ROI

Here is a case study from one of our advertisers, who used push-notification ad format.Client: Loan companyGoal: Loan App Installs

INDICATORS

Clicks:

148950

Conversions:

3180

Cost per conversion:

$0,47

SPENT:

$1500

SOLUTION

Push-notification advertising

5 creatives made

eCPC: 0.01

Monitoring and additional tuning.

CASE STUDY 03

ICO Presale

Cost per lead: $11

Tech company ICO presale campaign case study. Company ran out of leads from Facebook and Adwords, so they began looking for other channels.

Client: Blockchain-Tech CompanyGoal: ICO presale leads

INDICATORS

Clicks:

209 388

Conversions:

3 098

Cost per conversion:

$11

SPENT:

$34 098

SOLUTION

Targeting: Tier 1 countries, Worldwide

15 creatives made

CPC: $0.16

Monitoring and additional tuning.

User segments testing.

CASE STUDY 04

Gambling

ROI: 110%

Client: Online Casino OfferGoal: Sign ups and deposits

INDICATORS

ROI:

110%

Revenue:

$9517,2

SPEND:

$4532

SOLUTION

Targeting: Germany

Push-notification advertising

6 creatives made

eCPC: $0.1

Monitoring and additional tuning.

POP AD UP push notifications delivered decent lead generation effect and performed as good as Google AdWords and Facebook Ads. Customer was satisfied with the result and continued using the platform. SIGN ME UP NOW

How to Write a Good Push Ads Copy?

Push titles and descriptions require some creativity in order to be effective. This doesn’t mean you should channel your inner Walt Whitman and get all artistic about it. The trick is in crafting your Push Ads copy so that it fits the narrow character limit and convinces the user to open your ad.

To make things easier for you, we’ve compiled a few Push Ads examples for some of the best converting verticals in our platform.

Let’s begin, though, with a “power word” cheat sheet. Here’s a list of words that typically work well for building up the sense of urgency, delivering value, offering exclusivity and provoking emotions:

Believe it or not, there are also some emojis that seem to increase your conversion rates. You can go back to our Power Word chart as well as the emojis above when creating your push ads copy and see how much they improve your advertising results.

MOBILE DOWNLOADS: UTILITY & GAMES

Let’s start with a utility app. Imagine you’re promoting a battery-optimizing app. We used an illustration of a fully-charged battery, a straight-to-the-point title (with a battery emoji), and clearly stated a benefit of downloading the app (90 extra minutes on your battery), plus an obligatory CTA.

In the case of a mobile game offer (let’s call this game Mobile Heroes 3) we’ve put the CTA in the title and focused on writing a description that encourages the recipient to download the game. What do gamers want? A challenge! So we gave them one.

CASINO & SPORTS BETTING

Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the advertiser, with a payout. The bonus is the key reason for the potential sign up, so we promoted it in the title (notice the emoji), and described the details in the description.

Sports betting works in a similar manner. Note, however, how we build up the sense of urgency with “limited offer”.

BINARY & CRYPTO

With binary offers, you want to base your message on the opportunity to cash in while downplaying the risk. Positive forecasts and other insights can create FOMO (fear of missing out) and help convince a recipient that investing now is a smart business decision.

Crypto offers don’t differ that much from binary when it comes to creating push copy. You might want to emphasize the potential gains. In our example, we used a statistic that encourages a recipient to invest in a given cryptocurrency. By the way, odd numbers tend to be more convincing. Don’t ask us why. It is what it is

E-COMMERCE & TRAVEL

In e-commerce, it’s often all about the offer itself, but you can improve your chances of getting more conversions by applying an enticing image and emphasizing the benefit. You need all the firepower you can get, so use some “power words” and emojis.

Same applies to travel. Although here, we decided to impose a sense of urgency by using phrases like “sale”, “exclusive offer” and a sandglass emoji.

THE DOs AND DON’Ts OF DATING

The dating vertical combined with Push Ads has been bringing our customers some outstanding results. Remember, however, that Push Ads are non-adult traffic only, which means you have to play by some rules. No nudity, no obscene stuff, and watch your language too.

Here’s an example which our compliance team would happily approve:

Advertise in three steps: Sign up, deposit money and start getting traffic. It’s so easy!

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how to build a campaign

click “New Campaign”

Select Push Basic Setting

Tip: You can now use emojis in push-advertising! Studies say emojis can boost your CTR up to 57% for pushes.

1. Enter the Destination URL of the website you want to advertise. 2. Add Google Analytics tracking code if you would like to track sources, domain or medium. 3. Select Call to action (Goal of your creative) 4. Add your Brand Logo 5. Provide an Image you would like to advertise

Push notification ad creative requirements: • Preview image: 192×192 px • Expanded image: 492х328 px • Text title: 30 symbols max • Text description: 45 symbols max

Targeting options available: • Mobile: Android Phone, Android Tablet, Android browsers (Chrome, Samsung etc.) • Desktop: Windows, MacOS

Advance Setting

To track Conversion use our Pixel or Post Back Conversion Tool

Place Your Bid from $0.01 minimum bid

Select your daily budget

Select the GEO

Select a Data Center 

For better performance we recommend to create 2 campaign with a data center per each campaign, and compare results

Verticals

And Finally Select a Category, we have over 50+ Categories to select from your vertical for better targeting.

Push notification ad creative requirements:

Preview image: 192×192 px

Expanded image: 492х328 px

Text title: 30 symbols max

Text description: 45 symbols max

Targeting options available:

Mobile: Android Phone, Android Tablet, Android browsers (Chrome, Samsung etc.)

Desktop: Windows, MacOS

Geo

Push notification ad creative requirements:

Preview image: 192×192 px

Expanded image: 492х328 px

Text title: 30 symbols max

Text description: 45 symbols max

Targeting options available:

Mobile: Android Phone, Android Tablet, Android browsers (Chrome, Samsung etc.)

Desktop: Windows, MacOS

Geo

Datacenter

selection of the server (data center 1 refers to USA and East regions, data center 2 refers to Europe).

Subscribers list ID

list of available publishers sending push notifications traffic. For better performance we recommend to run on all list.

Why choose push notification ads?

REAL BOT FREE TRAFFIC, EXCEPTIONAL REACH,CUSTOMER AQUISITIONS EFFORTS, ENGAGED AUDIENCE, HIGHER RETENTION AND INSTANT DELIVERY, INCREASE ROI UP TO 104%

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CONTACT US

FIND US AT

116 w 23rd st NY NY 10001

EMAIL US

Support @ Popadup.com

SKYPE SUPPORT

live:f5d8bea540e8cf1b    Skype Name: Popadup Team Facebook Twitter Google-plus Linkedin

Copyright Pop Ad Up 2018. All Rights Reserved

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Push Notification Advertising

New Post has been published on https://popadup.com/blog/push-notification-advertising/

Push Notification Advertising

New Ad Format! Push Notifications

A new and innovative Ad Format known as Push Notifications has finally been launched by Pop Ad Up after news of its release circulated the media for quite a while.

This Ad format has previously been used by many top brands globally as just a channel for content delivery; however, it has now been modified and enhanced into an advertising tool with a guaranteed high conversion rate.

Push Notifications is focused on taking your business directly to your clients without having to pass through the usual intermediaries such as social media of banners. Interesting right? In this post, we will shed more light on Push Notifications; what it is, how much it costs and the benefits it brings to businesses.

What exactly is Push Notifications?

Basically, a push notification can be a text or multi-media message that is sent from other applications when the user’s settings are enabled to receive them. It is a highly innovative way to keep businesses directly connected to their desired client demographic.

Also, this Ad Format is very user-friendly and easy to understand. Push Notifications operates by offering real value whether through coupons, alerts, contents or time-sensitive offers in the bid to attract and maintain user engagement with the application.

What do they look like?

It is simply a small icon that will appear on your client’s phone or tablet screen once enabled.It pops up like the usual short message alerts we are all used to seeing. Here’s an example of how mobile push notifications can look on your client’s device:

TRY PUSH NOTIFICATIONS >>

   What about its cost?

Push Notifications is extremely affordable; letting users pay on clicks starting from $0.01 CPC ONLY. This means that with a budget of just $25, users can buy about 2500 new clicks.  This is by far much affordable  affordable value when it comes to media sales compared to other platforms like Google where users are made to pay $5 for each click, its like 500% cheaper than other Media like Adwords and Facebook Ads, where you pay few dollars per click.

Results and Conversion Rate

Regardless of what ever niche your business is focused on, you are guaranteed about 25% to 108% conversion rate after each campaign.

These numbers surpass the results from all other ad formats in the market. A lot of clients like to run campaigns on more than one ad format at a time to get better results; with Push Notification, clients can run their campaigns solely on this ad format and still get amazing results.

  How can push notification advertising scale your campaign ROI and your business into a new level of success?

1. 10% Human User Engagement

Push Notifications Ads is the only real human guarantee Ad format in the market.

Before getting Push Notifications, users will have to agree to receive a website’s notifications by subscribing. This eliminates all possibilities of receiving inorganic traffic from a bot.

To maintain the non-intrusive nature of push notifications, customers receive only a limited number of notifications a day with an option to unsubscribe at any given moment. These factors ensure high-quality traffic and authentic audiences for your campaigns.

2. Outstanding Performance, wide reach!

In comparison to other ad formats, Push Notifications will appear right on your client’s mobile device; thus, ensuring high accessibility, response and great click through rate(CTR).

One of the most amazing features of push notifications  is that they are delivered to the user even when he is not browsing the website or interacting with your app, driving exceptional reach and efficiency for every push notification campaign you launch.

  3. Expands your customer reach by exposing you to fresh, untapped audiences

Push Notifications gives you straight access to larger markets apart from your existing audience. This way, you can increase your client base by reaching out to other users in different parts of the world regardless of whether they are using Push Notifications on their websites or mobile devices.

Unlike most of the available in the market push notifications services, Popadup has a full range of push notifications options, allowing you to target users on every platform and device; including web and mobile push notifications.

4. Keeps your audience engaged and invested in your brand

Push notifications are in essence a new generation of native ads, being native not just to the website content, but native to user interests.

Since Push Notifications can be tailored to satisfy your client’s interests; by using this ad format, it shows that they are genuinely interested in your products or services and invested in your brand

Push notifications are also a great way to remind your existing clients of your product or services. It’s been proved that regularly sent notifications increase the retention rate by 25%.

5. Custom Options and Quick delivery

Push Notifications allows you to send over a million messages to your entire audience in an instant. This high delivery speed is accentuated with intense custom options which enables you to choose the users that see which message. This is a very important setting and comes in handy especially when sending offers.

Desktop, Mobile Web, Mobile App Push Notification, what is the different between them?

Although they look almost identical, the mechanism behind the process is completely different.

App push notifications are sent straight from an app, and that makes it a prerequisite for an advertiser to have an app. But what if you don’t have an app?

That’s when web push notifications come into play. You can send web push notifications even if you don’t have an app, using newly-launched PopAdup Push Notifications service.

And if you do have your own app, you can drive additional Installations to that app by using Push Notification Ads!

What can you promote with Push Notifications?

Push notifications are a universal ad format that works with any type of products, services and CPA offers. It opens broad possibilities for content promotion should it be an offer, announcement, website update or a brand awareness campaign.

Here are some content ideas for your push notifications:

ICO on Crypto Currency

Loans

Mobile Apps and Games

Forex and Binary

Casino

New product and service launch

Awareness for a promotion

Alerts, based on geo location

eCommerce updates: sales & discounts announcements

Downloadable: eBooks, check-lists, templates

Mobile apps promos to increase installs

Freebies (like sweepstakes etc.)

As you can see, push notifications are a great way to reach your customers directly. This ad format adds more diversity to your marketing mix, and it’s essential for consistent long-term growth of  your business.

  Case Studies

DRAGON AWAKEN – ROI 101% WITH PUSH NOTIFICATION ADVERTISING

Here is a case study from one of our advertisers that promote as an affiliate games and mobile apps

Offer: Dragon Awaken Geo: DE\FR\AU\CA\GB\NZ\US

Payout: 2,5-3$

Spend: 1408$

Revenue: 2829$

ROI: 101%

Period: 16.08-09.09

Decided to test game installs on push-notification advertising. Browser games go well with native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.

Had some experience with games, got lots of different pre-landings (with fantasy girls and short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make pre-landings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)

Tested 4 approaches to making creatives for push advertising:

Game posters

Gameplay screenshots

Other games screenshots (Heroes 3 performed nicely)

Classic – sexy girls from games

Got texts at Advansets, translated through Workzilla, spent just a couple of bucks.

Most creatives performed well. Changed them once every 2-4 days until conversions dropped. Here are some of those:

Didn’t have to stop anything, since all subscribers lists had positive ROI. Here’s what I spent on push ads:

And here are affiliate network stats:

Got good results and decent revenue  🙂

Note that push-advertising is very much different from regular native ads. Format is a bit similar, but never the less. I recommend to change creatives at least once every 3 days. You’ll get maximum relevant audience that way.

How to start Push Notifications campaign via our platform?

The new format is already available for CPM campaigns on our Self-Service Platform. Simply click the “Create Campaign” button choose the CPM pricing model and then select the Ad Format “Push Notifications” (as shown on the screenshot below).

  TRY PUSH NOTIFICATIONS >>