#Athletic Footwear market

[imarcresearchreport]

The global athletic footwear market size reached US$ 121.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 173.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing interest in sports and fitness activities, rising fashion and lifestyle influence, growing endorsements and sponsorships by professional athletes and sports teams, rising awareness about health and fitness benefits, and advancements in technology represent some of the key factors propelling the market.

[chemicalresearchupdates]

Global Athletic Footwear Market Forecast: Projections for the Coming Years

Athletic footwear, also known as sneakers or runners, are shoes primarily designed for sports or other forms of physical exercise. They provide comfort, support, stability and protection to athletes. Major features of athletic footwear includes enhanced cushioning, breathability, flexibility and durability. Rising popularity of sports, increasing health awareness and growing disposable income have boosted participation in sports and recreational activities globally. The growing involvement of youth in sports is generating high demand for specialized footwear that provides support and prevents injuries during rigorous physical activities. The global Athletic Footwear Market is estimated to be valued at US$ 85,047 Mn in 2023 and is expected to exhibit a CAGR of 1.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Opportunity: The opportunity of growing participation in sports and recreational activities is expected to drive significant growth of the athletic footwear market over the forecast period. According to recent surveys, over 54% of adults and over 40% of children in North America participate in sports and recreational activities on a regular basis. Furthermore, the number of participants in various sports leagues, recreational events and tournaments have grown substantially in the past few years. As active participation in sports helps maintain a healthy lifestyle, maintain ideal weight and reduce stress, more people are taking interest in sports. This growing involvement of both adults and children in sports and physical activities is generating high demand for specialized footwear that provide adequate support, comfort, breathability and prevent injuries. The athletic footwear market players can capitalize on this opportunity by developing innovative, high-performance products customized for different types of sports and targeting sports enthusiasts worldwide. Porter's Analysis

Threat of new entrants: The athletic footwear market has high capital requirements and branding which makes it difficult for new companies to enter.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and brands. Large retail chains bargain for discounts.

Bargaining power of suppliers: A few major suppliers of raw materials like rubber exist giving them some power over brands.

Threat of new substitutes: Substitute footwear like casual and formal shoes pose a threat depending on trends and occasions.

Competitive rivalry: The market is dominated by large established brands resulting in high competition.

SWOT Analysis

Strength: Dominant brands like Nike and Adidas have strong brand recognition, pricing power and diverse product portfolios.

Weakness: High dependence on few suppliers of raw materials increases production costs. Seasonal demand affects profitability.

Opportunity: Growing participation in sports and fitness activities drives demand. Emerging markets offer high growth potential.

Threats: Trade disputes and rising costs dent profit margins. Changing consumer preferences and counterfeiting are challenges.

Key Takeaways The global Athletic Footwear market is expected to witness high growth over the forecast period supported by growing health awareness, popularity of running and gym related activities. The global Athletic Footwear Market is estimated to be valued at US$ 85,047 Mn in 2023 and is expected to exhibit a CAGR of 1.8% over the forecast period 2023 to 2030.

North America currently dominates the market owing to high sports participation and brand consciousness among consumers in the region. The market in Asia Pacific is anticipated to grow at the fastest pace during the forecast period on account of increasing disposable incomes, growing middle class population and rising health and fitness consciousness. Key players operating in the athletic footwear market are Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss. Nike dominates the global market underpinned by its broad range of lifestyle, running and basketball shoes among others. Adidas, Skechers and Under Armour are other leading brands competing intensively on the basis of design, technology and endorsements.

[cgresearch]

Changing paradigm of educational system supports growth of the sports industry and industries dependent on it. In addition, rise in sports education and sports training in academics has significantly increased awareness toward sports and fitness. 

[esglatestmarketnews]

The Business Case for ESG in the Athletic Footwear Industry

ESG has emerged as the top theme among athletic footwear industry companies to bolster a healthier planet and boost governance. Footwear manufacturers have realized the upsides of aligning with environmentally friendly production methods. Venture capitalists, investors and other stakeholders are emphasizing shoe design, manufacturing and supply chain that conserve energy, reduce negative environmental impacts and are safe for consumers, communities and employees. Recycling of footwear, solid waste recycling, CO2 emission, social responsibility and use of renewable energies could be pronounced to propel ESG performance. 

An uptick in ESG adoption and evolving business strategies have encouraged investors to use sustainability as an engine of growth. Investors recognize that companies with sustainable credentials could outperform their rivals and competitors. Companies are banking on recycled sources and carbon-negative foam complementing renewable energy and less material usage. 

Key Companies in this theme

    • Adidas AG

    • ASICS Corporation

    • Fila Inc.

    • Under Armor, Inc.

    • Lotto Sport Italia S.p.A

    • New Balance Athletics, Inc.

    • Vans, Inc.

    • Nike, Inc.

    • Puma SE

    • Reebok International Ltd.

Environmental Perspective

Sneaker manufacturers are echoing the role played by the dominance of climate change concerns among shareholders and other stakeholders. Forward-looking companies have committed to a more sustainable future as they continue injecting funds into environmentally preferred materials (EPM) and durable design. Notably, New Balance is contemplating sourcing 50% recycled polyester and 100% preferred leather by 2025. It is worth mentioning that recycled polyester helps minimize dependence on fossil fuels, while preferred leather helps reduce environmental impact across the supply chain. It also aims to attain zero waste to landfill in its footwear factories by 2025. Adopting more sustainable options could gain ground as companies commit to ending plastic waste and promote sports shoes made from recycled materials. 

Social Perspective

Footwear companies are grappling with rising e-commerce penetration, fast-changing consumer preferences and demand for sustainable product offerings. The need for safe labor practices, workforce diversity, customer engagement and safe working conditions has prompted stakeholders to foster their social profile. In 2021, Adidas adopted a new assessment system to boost a range of KPIs, including training participation and resolution of workers’ grievances. The Germany-based company has solidified its position in promoting fair labor practices. In 2020, the shoe manufacturer bolstered its engagement with Tier 2 suppliers to see that company practices are in line with fair labor practices. In 2021, the company added “equity” to its diversity and inclusion commitment, underpinning its DEI to foster an inclusive workplace. 

Is your business one of participants to the Global Athletic Footwear Industry? Contact us for focused consultation around ESG Investing, and help you build sustainable business practices.

Governance Perspective

Transparency, sound corporate governance and risk & opportunity assessment have become invaluable to remaining competitive and enhancing sustainable success. Risk and opportunity management has gained ground to achieve financial goals. For instance, Nike’s Corporate Responsibility, Sustainability & Governance Committee (CRS&G Committee) oversees risks and opportunities, including reviewing investments, policies, activities, and strategies; offering guidance; and monitoring the progress toward and development of its Purpose targets. Prominently, NIKE Global Risk Management has been at the forefront of helping Nike in control and governance processes and build & maintain effective risk management. Amidst receiving flak for lack of DEI advancements, it set a five-year road map in March 2021 to create a diverse and inclusive workforce. The sneaker maker is gearing up to achieve 45% representation of women in leadership positions by 2025. 

Incumbent players are cashing in on the rising footfall of sneakers across emerging and advanced economies. The advancements in low-carbon emission materials, design and technologies have led to energy-saving developments. To illustrate, in September 2022, ASICS rolled out a low-carbon emission sneaker with a carbon footprint of 1.95kg of C02e for every pair produced. These trends indicate the global athletic footwear market could witness a 4.9% CAGR by 2030, with a valuation of USD 127.3 billion in 2021. The immensely competitive nature of the sports apparel industry alludes to bullish investments in ESG initiatives.

About Astra – ESG Solutions By Grand View Research

Astra is the Environmental, Social, and Governance (ESG) arm of Grand View Research Inc. – a global market research publishing & management consulting firm.

Astra offers comprehensive ESG thematic assessment & scores across diverse impact & socially responsible investment topics, including both public and private companies along with intuitive dashboards. Our ESG solutions are powered by robust fundamental & alternative information. Astra specializes in consulting services that equip corporates and the investment community with the in-depth ESG research and actionable insight they need to support their bottom lines and their values. We have supported our clients across diverse ESG consulting projects & advisory services, including climate strategies & assessment, ESG benchmarking, stakeholder engagement programs, active ownership, developing ESG investment strategies, ESG data services, build corporate sustainability reports. Astra team includes a pool of industry experts and ESG enthusiasts who possess extensive end-end ESG research and consulting experience at a global level.

For more ESG Thematic reports, please visit Astra ESG Solutions, powered by Grand View Research

[self-learns]

Nike: Business Model, Canvas & SWOT Analysis

Introduction Nike is a globally recognized sportswear and athletic apparel brand that has captured the hearts of millions of people around the world. From professional athletes to fitness enthusiasts, Nike’s iconic swoosh logo has become a symbol of excellence, performance, and innovation. This article will delve into the world of Nike, exploring its history, business model, marketing…

[downincmi]

Athletic Footwear Market Dynamics: A Comprehensive Analysis

The athletic footwear market comprises shoes designed for professional athletic or amateur sporting purposes. Athletic footwear is crafted with special soles, cushioning, breathability, and flexibility features to suit various sports. These shoes provide excellent shock absorption and support during high-impact exercises. The global athletic footwear industry is driven by rising health awareness, increasing participation in sports and fitness activities, and growing consumer spending on athletic apparel and footwear. The Global Athletic Footwear Market is estimated to be valued at US$ 85,047 Mn in 2024 and is expected to exhibit a CAGR of 1.8% over the forecast period 2023 to 2030. Key Takeaways Key players operating in the athletic footwear are Nike, Inc., Adidas Group, Crocs, Inc., Wolverine World Wide, Inc., Skechers U.S.A., Inc., Under Armour, Inc., Puma AG, Geox SpA, K- Swiss. Nike remains the dominant player with over 40% market share owing to its strong brand image, extensive distribution network, and consistent product innovation. The global athletic footwear market is expected to witness robust gains owing to steadily rising health awareness among youth and increasing participation in sporting events and recreational activities worldwide. Additionally, the growing demand for multi-activity and versatile athletic shoes suitable for both exercise and casual wear will further propel market growth over the forecast period. The athletic footwear market is witnessing increasing global footprint of key players. Industry leaders are expanding to untapped regional markets through strategic partnerships and acquisitions. At the same time, growing industrialization in developing nations is anticipated to drive significant market gains across Asia Pacific and Latin America through the forecast period. Market Key Trends

The athletic footwear market is increasingly shifting towards more sustainable sourcing practices and eco-friendly material innovation. Growing consumer consciousness about ethical and environmental impacts has pushed footwear brands to reduce carbon footprint and invest in green manufacturing. Many top brands have established sustainability goals and are actively collaborating with green materials suppliers and recycling firms. Meanwhile, advanced fabrics derived from recycled ocean plastics and other renewables are gaining traction in the industry.

Porter’s Analysis

Threat of new entrants: High initial capital investment required for manufacturing and distribution will limit new competition.

Bargaining power of buyers: Large buyers such as sports retailers can negotiate lower prices from brands.

Bargaining power of suppliers: A few key raw material suppliers for shoes gives them some bargaining power over brands.

Threat of new substitutes: Growth in popularity of minimal or barefoot running poses a threat to traditional athletic shoes.

Competitive rivalry: Market dominated by top brands results in competitive pressures to innovate and differentiate through performance, styling, endorsements. Geographical Regions

North America accounts for the largest share of the global athletic footwear market in terms of value, with the US alone making up over half of the regional market. The popularity of basketball and other team sports has fueled consistent demand for performance and lifestyle athletic shoes. Asia Pacific has emerged as the fastest growing regional market for athletic footwear. Countries like China, India and other developing economies are seeing rising incomes as well as an increased participation in recreational exercise and sports. This has translated to surging demand for affordable yet high-quality running, training and basketball shoes manufactured locally as well as imported brands.

[globalinsightsservices]

Women’s Non-athletic Footwear Market Future Trends and Scope Analysis Forecast 2024-2033

Market Definition

The Women’s Non-athletic Footwear Market encompasses the industry involved in the design, manufacturing, distribution, and sale of footwear specifically tailored for women for everyday wear and special occasions, excluding athletic and sports footwear. This market segment includes a wide range of footwear styles, such as flats, heels, boots, sandals, loafers, pumps, and wedges, designed to meet the diverse fashion preferences, comfort needs, and lifestyle requirements of women.

Market Outlook

The Women’s Non-athletic Footwear Market is witnessing steady growth driven by evolving fashion trends, changing consumer preferences, and increasing disposable incomes among women globally. As fashion-conscious consumers seek footwear that combines style, comfort, and versatility, there is a growing demand for non-athletic footwear that complements different outfits, occasions, and lifestyles.

One of the primary drivers of market growth is the growing emphasis on personal style and self-expression among women. With social media platforms, fashion influencers, and celebrity endorsements influencing fashion trends, consumers are increasingly seeking footwear that reflects their individuality, personality, and sense of style. This trend is driving demand for a diverse range of non-athletic footwear styles, from casual flats and sneakers to elegant heels and boots, to suit different tastes and preferences.

Furthermore, the rising awareness of sustainability and ethical sourcing practices is shaping consumer preferences in the women’s footwear market. As eco-conscious consumers seek environmentally friendly and ethically produced footwear options, there is a growing demand for sustainable materials, such as recycled plastics, organic cotton, and eco-friendly leathers, in non-athletic footwear. Manufacturers and brands are responding to this demand by adopting sustainable manufacturing practices, incorporating eco-friendly materials, and promoting transparency in their supply chains.

Moreover, the growing popularity of online shopping and e-commerce platforms is driving the digitalization of the women’s non-athletic footwear market. Online retail channels offer consumers a wide selection of footwear styles, sizes, and colors, convenient shopping experiences, and personalized recommendations, driving the growth of online sales in the women’s footwear segment. Manufacturers and retailers are investing in digital marketing, omnichannel retail strategies, and virtual try-on technologies to engage with consumers, enhance brand visibility, and drive online sales of non-athletic footwear.

Additionally, the growing urbanization and changing lifestyles of women, including increased participation in the workforce and social activities, are driving demand for versatile and functional non-athletic footwear that can transition seamlessly from day to night, work to leisure. Women are seeking footwear that offers comfort, support, and style for long hours of wear, whether at the office, running errands, or attending social events, driving innovation in footwear design, materials, and technologies.

To Know More @ https://www.globalinsightservices.com/reports/womens-non-athletic-footwear-market/

Research Objectives

Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region

Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling

Identify factors influencing market growth and challenges, opportunities, drivers and restraints

Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates

Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities

Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market

To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.

Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives

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Market Segmentation

The Women’s Non-athletic Footwear Market can be segmented by type, distribution channel, category, and region. By type, the market can be divided into boots and shoes, heals and pumps, flats, sandals, and other footwear types. By distribution channel, the market can be divided into online and offline. By category, the market can be divided into mass and premium. By region, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.

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Major Players

The market includes players such as CHANEL(France), Prada SpA(Italy), LVMH (Moët Hennessy Louis Vuitton)(France), Sorel(US), Tapestry Inc.(USA), Kering(France), The ALDO Group Inc.(Canada), KENNETH COLE. (US), Bata Corporation(Switzerland), and VF Corporation(USA).

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Research Scope

Scope – Highlights, Trends, Insights. Attractiveness, Forecast

Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others

Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain

Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments

Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis

Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis

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[chemicalresearchupdates]

The Impact of Sustainability on the Athletic Footwear Market: A Holistic Approach

The Athletic Footwear Market is estimated for 2023 for the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Athletic footwear includes various shoes such as running shoes, basketball shoes, football boots, tennis shoes, and other sport-specific footwear. They provide protection, stability, and comfort during sports and fitness activities.

Market Dynamics:

The athletic footwear market is expected to exhibit significant growth due to rising health consciousness and increasing participation in sports and fitness activities among people globally. Moreover, technological advancements in footwear design and material to enhance performance are further contributing to the market growth. Players are focusing on developing lightweight, breathable shoes equipped with advanced features to attract more customers. Furthermore, growing young population and rising disposable income in developing countries are some of the key factors driving the demand for specialized athletic footwear.

Athletic Footwear Market Drivers: Growth in Healthy And Active Lifestyle Promotes Use of Athletic Footwear

Exercise and physical activities have become an integral part of people's lives. With growing health awareness, consumers are increasingly participating in various sports, fitness activities and outdoor recreation. Athletic shoes are considered essential for sports and workouts as they provide support, protection and comfort. Major sports brands have established strong presence in the market by launching fashionable yet functional shoes for different activities. Rise in marathon running, tennis, basketball and other sports has bolstered demand for specialized shoes. Growing youth population interested in adventure sports and extreme activities also contributes to market expansion.

Increased Consumer Spending On Premium Athletic Footwear

Higher disposable income allows consumers to spend more on quality athletic products. Leading brands introduce new designs, styles and technologies frequently which attract customers willing to pay premium prices. Rising living standards combined with fashion consciousness encourage investment in branded shoes beyond their functional usage. Premiumization is visible across products lines as sophisticated materials, unique colorways and celebrity endorsements justify higher costs. Online and in-store promotions, innovative store concepts and memberships have made premium offerings more accessible and aspirational for mainstream customers.

Athletic Footwear Market Restrain: Threat Of Counterfeiting And Pirated Products

Rampant production of counterfeit athletic shoes has dented sales of established brands. Fake products bearing similar designs and logos are easily available online and in physical markets at lower costs. Weak enforcement of intellectual property rights enables thriving counterfeit industry. Poor quality copies undermine brand value and customer trust over time. Counterfeiting reduces innovation incentives for original designers who see their ideas replicated without attribution. Large-scale counterfeiting also deprives governments of legitimate tax revenues. Although brands take legal actions, full elimination of fakes remains a challenge which limit the potential market size.

Athletic Footwear Market Opportunity: Growing E-Commerce Penetration Expands Reach

Online retail channels have revolutionized shopping experiences worldwide. Rising internet and smartphone usage particularly among young demographics boosts e-commerce adoption. Athletic brands leverage various digital platforms like their own websites and third party marketplaces to connect with wider audiences conveniently. Detailed product information, consumer reviews and interactive features aid online purchases. Efficient delivery networks ensure speedy doorstep service. Growing e-tail in developing regions with underserved physical markets opens new revenue avenues. Customized virtual shopping assisting personalized recommendations and fit also enhances customer stickiness on digital platforms. Omnichannel integration of online and offline retail presence optimizes consumer touchpoints.

Athletic Footwear Market Trends: Increased Emphasis On Sustainability And Social Responsibility

Rising environmental concerns have made sustainability a priority across industries. Athletic brands face pressures to enhance eco-friendliness of manufacturing, choose responsible materials and establish circular business models. Emphasis is growing on reducing carbon footprint and plastic waste. Some brands collaborate with recycling partners while others invest in green technologies. Similarly, fair compensation for factory workers and diversity & inclusion also influence buying decisions today. Transparency in sourcing and commitment to social causes helps firms connect with socially conscious customers. Sustainable innovations and responsible practices will play important roles going forward given evolving regulatory frameworks and stakeholder expectations.

[kenresearch111]

Global Athleisure Market-Ken Research

Global Athleisure Market by Distribution Channel

The Global Athleisure Market is segmented by Distribution Channel into Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others.

The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

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Competition Scenario in Global Athleisure Market

The Global Athleisure Market is highly competitive with ~300 players, including globally diversified players, regional players, and many country-niche players. Most of the country-niche players are the manufacturers of raw materials for Thermoplastic Polyurethane used in various end-user industries.

Regional players constitute ~30% of the total number of competitors, while country-niche players dominate representing ~50% of total competitors. Some of the major players in the market include 3M, BASF SE, Coim Group, Covestro AG, Huntsman International LLC, KURARAY CO., LTD., Tosoh among others.

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What is the Expected Future Outlook for the Overall Global Athleisure Market Across the globe?

The Global Athleisure Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

Global Athleisure Market is largely driven by an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing.

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

For more insights on the market intelligence, refer to the link below

Global Athleisure Market

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[eustasskiddsprosthetic]

I'm working on a kidlaw thing now where Kidd's the owner of a fashion conglomerate called Victoria Punk. They met in the flagship store and they flirt, yadda yadda whatever—that's not important. What is though, is how I immediately thought of how the Ace and Sabo would get involved in the (luxury) fashion industry since they're my favs alongside Kidd. Here's my takes lmao

Ace would own a shoe store. He sells a pretty small but reliable and beautiful collection of leather shoes and boots. As an athlete and hitchhiker, he understands the need for footwear that's durable, comfortable and fashionable. Since his target demographic are fellow hitchhikers who do insane shit outdoors, his shoes are good quality. They will live through avalanches, snowstorms, cyclones, rocky mountains, swamps—whatever—and the most you'd need to do is replace the laces. Aesthetically-speaking, they're plain, but if you're into the look of sturdy leather that smells wonderful (like me), his stuff is perfect for you.

I say this because I'm currently imagining Ace helping Law try the shoes on like he would delicately slip them on Law's feet like a princess and tie his laces for him. He would look up at Law and smile when he sees that Law feels very comfortable in these shoes.

Gah! The intimacy!

For funsies, he makes Law try on those high, knee-length boots and gets very turned on because Law has legs for days. It's like a kink of his now and he gets esp turned on seeing that.

For Sabo, I can't decide between a watch shop or a (pawn) jewellery store. Either way, I want him to be very involved with people, as in he would sit there and admire little intricate things with his clients. He loves listening to what customers like and helping them find what they're looking for. Rather than for practical purposes like Ace, Sabo's more interested in sentimental values. He's not interested in just a pretty watch or a pretty ring— he wants to help clients find the perfect watch for their children to pass down to their grandchildren; he wants to help clients find the perfect engagement ring for their loved ones. He's into the storytelling aspect of luxury marketing.

If we're talking Sabolaw, then maybe Law walks into Sabo's little run down store one day and asks if Sabo could help fix an heirloom from Corazon. Sabo agrees for a small fee and from there they talk about the thing itself, and then onto what Sabo does, and then what Law does. Amongst this heart to heart, they look at each other and go. oh.

I enjoy this person very much. (edit: I wrote more on Sabolaw here)

[cgresearch]

Obesity is associated with a number of health issues such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to use fitness and sports equipment thus driving global athletic equipment and footwear market demand.

[esglatestmarketnews]

Athletic Footwear Industry Players See ESG as a Differentiator

ESG has emerged as the top theme among athletic footwear industry companies to bolster a healthier planet and boost governance. Footwear manufacturers have realized the upsides of aligning with environmentally friendly production methods. Venture capitalists, investors and other stakeholders are emphasizing shoe design, manufacturing and supply chain that conserve energy, reduce negative environmental impacts and are safe for consumers, communities and employees. Recycling of footwear, solid waste recycling, CO2 emission, social responsibility and use of renewable energies could be pronounced to propel ESG performance. 

An uptick in ESG adoption and evolving business strategies have encouraged investors to use sustainability as an engine of growth. Investors recognize that companies with sustainable credentials could outperform their rivals and competitors. Companies are banking on recycled sources and carbon-negative foam complementing renewable energy and less material usage. 

Discover more regarding the practices and strategies being implemented by industry participants form the Athletic Footwear Industry ESG Thematic Report, 2023, published by Astra ESG Solutions

Environmental Perspective

Sneaker manufacturers are echoing the role played by the dominance of climate change concerns among shareholders and other stakeholders. Forward-looking companies have committed to a more sustainable future as they continue injecting funds into environmentally preferred materials (EPM) and durable design. Notably, New Balance is contemplating sourcing 50% recycled polyester and 100% preferred leather by 2025. It is worth mentioning that recycled polyester helps minimize dependence on fossil fuels, while preferred leather helps reduce environmental impact across the supply chain. It also aims to attain zero waste to landfill in its footwear factories by 2025. Adopting more sustainable options could gain ground as companies commit to ending plastic waste and promote sports shoes made from recycled materials. 

Social Perspective

Footwear companies are grappling with rising e-commerce penetration, fast-changing consumer preferences and demand for sustainable product offerings. The need for safe labor practices, workforce diversity, customer engagement and safe working conditions has prompted stakeholders to foster their social profile. In 2021, Adidas adopted a new assessment system to boost a range of KPIs, including training participation and resolution of workers’ grievances. The Germany-based company has solidified its position in promoting fair labor practices. In 2020, the shoe manufacturer bolstered its engagement with Tier 2 suppliers to see that company practices are in line with fair labor practices. In 2021, the company added “equity” to its diversity and inclusion commitment, underpinning its DEI to foster an inclusive workplace. 

Is your business one of participants to the Global Athletic Footwear Industry? Contact us for focused consultation around ESG Investing, and help you build sustainable business practices.

Governance Perspective

Transparency, sound corporate governance and risk & opportunity assessment have become invaluable to remaining competitive and enhancing sustainable success. Risk and opportunity management has gained ground to achieve financial goals. For instance, Nike’s Corporate Responsibility, Sustainability & Governance Committee (CRS&G Committee) oversees risks and opportunities, including reviewing investments, policies, activities, and strategies; offering guidance; and monitoring the progress toward and development of its Purpose targets. Prominently, NIKE Global Risk Management has been at the forefront of helping Nike in control and governance processes and build & maintain effective risk management. Amidst receiving flak for lack of DEI advancements, it set a five-year road map in March 2021 to create a diverse and inclusive workforce. The sneaker maker is gearing up to achieve 45% representation of women in leadership positions by 2025. 

Incumbent players are cashing in on the rising footfall of sneakers across emerging and advanced economies. The advancements in low-carbon emission materials, design and technologies have led to energy-saving developments. To illustrate, in September 2022, ASICS rolled out a low-carbon emission sneaker with a carbon footprint of 1.95kg of C02e for every pair produced. These trends indicate the global athletic footwear market could witness a 4.9% CAGR by 2030, with a valuation of USD 127.3 billion in 2021. The immensely competitive nature of the sports apparel industry alludes to bullish investments in ESG initiatives.

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Astra is the Environmental, Social, and Governance (ESG) arm of Grand View Research Inc. – a global market research publishing & management consulting firm.

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[nmsc-market-pulse]

How Is Adidas AG Shaping the Shoe with Knitted Upper Market? Strategies, Innovations, and Developments

Introduction:

Adidas AG, a global leader in sportswear and footwear, is making substantial strides in the Shoe with Knitted Upper Market. Known for its commitment to innovation, sustainability, and performance, Adidas is leveraging its extensive expertise to revolutionize this sector.

This article explores how Adidas AG is influencing the market through strategic initiatives, emerging innovations, and recent developments in knitted upper footwear.

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1. Advanced Knitted Upper Technologies

A. Primeknit Technology

Adidas has pioneered the use of Primeknit technology in its knitted upper shoes, setting a new standard in the industry. Primeknit is a revolutionary knitting technique that integrates the upper material into a single, seamless piece.

Seamless Construction: Primeknit technology eliminates traditional stitching, resulting in a lightweight, flexible, and comfortable shoe. This seamless construction also enhances durability and reduces the potential for friction and irritation.

Custom Fit: The knit structure of Primeknit adapts to the wearer’s foot shape, providing a personalized fit and improved support.

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B. Enhanced Performance Features

Adidas integrates advanced performance features into its knitted upper shoes to meet the demands of athletes and active consumers.

Breathability and Flexibility: The knitted upper design allows for superior breathability and flexibility, ensuring optimal comfort during high-intensity activities. The breathable fabric helps regulate temperature and wick moisture away from the foot.

Support and Cushioning: Adidas incorporates specialized cushioning systems and support structures into its knitted upper shoes, such as Boost and Bounce technologies, to enhance comfort and performance.

2. Commitment to Sustainability

A. Eco-Friendly Materials

Sustainability is a core focus for Adidas, and this commitment extends to its knitted upper shoes. The brand is actively working to reduce its environmental footprint by using eco-friendly materials and processes.

Parley for the Oceans: Adidas collaborates with Parley for the Oceans to create knitted upper shoes from recycled ocean plastic. This initiative helps address the global plastic waste crisis while promoting sustainability in footwear production.

Recycled and Organic Fibers: The brand is incorporating recycled polyester and organic cotton into its knitted uppers, reducing reliance on virgin materials and minimizing waste.

B. Sustainable Manufacturing Processes

Adidas is adopting sustainable manufacturing practices to further reduce its environmental impact.

Energy Efficiency: The company is investing in energy-efficient production technologies and renewable energy sources to minimize its carbon footprint.

Water Conservation: Adidas is implementing water-saving techniques in its manufacturing processes to reduce water consumption and pollution.

3. Innovations in Design and Aesthetics

A. Collaborations and Limited Editions

Adidas is known for its high-profile collaborations and limited-edition releases, which drive interest and excitement in the knitted upper shoe market.

Designer Partnerships: Collaborations with renowned designers and artists, such as Yohji Yamamoto and Stella McCartney, result in unique and highly sought-after knitted upper shoes that blend cutting-edge design with performance.

Seasonal Collections: Adidas regularly introduces seasonal collections featuring innovative designs and colorways, appealing to fashion-forward consumers.

B. Customization Options

Adidas offers customization options for its knitted upper shoes, allowing consumers to create personalized footwear that reflects their individual style.

Adidas Mi adidas: The Mi adidas platform enables customers to customize their knitted upper shoes with a variety of colors, patterns, and materials, providing a bespoke shopping experience.

3D-Printed Elements: The incorporation of 3D-printed elements in certain designs adds a layer of personalization and technological innovation to Adidas’ knitted upper shoes.

4. Expansion into New Markets

A. Global Reach

Adidas is expanding its presence in key international markets, driving growth for its knitted upper shoes.

Emerging Markets: The brand is targeting emerging markets in Asia-Pacific and Latin America, where increasing disposable income and growing interest in athletic and lifestyle footwear are fueling demand.

Retail Expansion: Adidas is opening new flagship stores and expanding its retail network globally to enhance accessibility and brand visibility.

B. E-Commerce and Digital Strategies

Adidas is leveraging e-commerce and digital platforms to reach a broader audience and drive sales.

Online Retail: The brand’s robust e-commerce platform allows consumers to shop for knitted upper shoes from anywhere in the world, providing a convenient and accessible shopping experience.

Digital Marketing: Adidas utilizes digital marketing strategies, including social media campaigns and influencer partnerships, to promote its knitted upper shoes and engage with customers.

5. Focus on Consumer Experience

A. Enhancing Comfort and Fit

Adidas prioritizes comfort and fit in its knitted upper shoes, ensuring that they meet the needs of active consumers.

Adaptive Fit Technologies: The brand is exploring adaptive fit technologies that adjust to the wearer’s foot shape and movement, providing a customized and supportive fit.

Ergonomic Design: Adidas incorporates ergonomic design principles into its knitted upper shoes to enhance comfort and reduce foot strain during prolonged wear.

B. Customer Feedback and Innovation

Adidas actively seeks customer feedback to drive innovation and improve its knitted upper shoes.

Consumer Insights: The brand collects and analyzes consumer feedback to understand preferences and identify areas for improvement in its footwear designs.

Iterative Design Process: Adidas uses insights from customer feedback to refine and enhance its knitted upper shoes, ensuring that they meet evolving consumer needs and expectations.

Conclusion

Adidas AG is at the forefront of innovation in the shoe with knitted upper market, leveraging advanced textile technologies, sustainable practices, and strategic market positioning to drive growth and enhance consumer experience. Through its Primeknit technology, commitment to sustainability, and focus on design and performance, Adidas is setting new standards for knitted upper shoes.

As the market continues to evolve, Adidas remains dedicated to pushing the boundaries of footwear design and technology, offering consumers cutting-edge products that combine style, functionality, and sustainability. With its global reach and commitment to innovation, Adidas is well-positioned to lead the way in the knitted upper shoe market and shape the future of footwear.

[necarion]

The Olympics puts technical limitations on the shoes that may be worn in events like the marathon.

In this case, the international federation, World Athletics, said that starting on April 30, elite runners cannot run in prototype shoes that had not been available for any competitor to buy on the open market for at least four months, and footwear must meet certain design specifications. The sole cannot be thicker than 40 millimeters and there cannot be more than one springlike shank in the sole.

Obviously, you don't want the technology of the shoe leading to an undue change in the speed of the runner, lest we end up in an event that is technology-based and not runner-based.

And yet, advanced running footware allows some of the performance boosts by lowering the amount of strain on the joints by redirecting energy. I can't say whether the damage is mitigated by the runner running faster. But it's likely the case that a marathoner is going to take fewer total steps if they have more spring in them. So limitations in footware are upper bounds on certain health-benefits.

This doesn't apply in some other sports. Those amazing swimsuits allow people to swim faster, but swimming doesn't lead to impact and joint damage like running does.

I'm think I'm a no on "Olympics but drugs are allowed". But one where we combine technology with human strength? Sounds awesome to me. As long as you don't put in actual motors, let's see what our brains and our brawn can do together.

Then we can hold the boring Olympics where everybody competes as Zeus intended: totally naked.