#Global Athleisure Footwear Market

[kenresearch111]

Global Athleisure Market-Ken Research

Global Athleisure Market by Distribution Channel

The Global Athleisure Market is segmented by Distribution Channel into Hypermarket/Supermarket, Specialty Stores, Online Sales Channel, Others.

The online sales distribution channel segment held the largest share of the Global Athleisure Market in 2021.

With a dominant market share, the online distribution channel is likely to grow rapidly throughout the forecast period. The market's growth can be attributed to consumers buying more apparel through online distribution channels. Furthermore, the demand for athleisure is being fueled by the expansion of online e-commerce platforms. Additionally, the use of internet distribution platforms has expanded as a result of the COVID-19 pandemic.

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Competition Scenario in Global Athleisure Market

The Global Athleisure Market is highly competitive with ~300 players, including globally diversified players, regional players, and many country-niche players. Most of the country-niche players are the manufacturers of raw materials for Thermoplastic Polyurethane used in various end-user industries.

Regional players constitute ~30% of the total number of competitors, while country-niche players dominate representing ~50% of total competitors. Some of the major players in the market include 3M, BASF SE, Coim Group, Covestro AG, Huntsman International LLC, KURARAY CO., LTD., Tosoh among others.

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What is the Expected Future Outlook for the Overall Global Athleisure Market Across the globe?

The Global Athleisure Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

Global Athleisure Market is largely driven by an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing.

In March 2022, Puma invented Nitro Foam, a lighter-weight, responsive foam created by using nitrogen. It also created a brand-new rubber outsole technology. The company launched five new models which include eternity, deviate, deviate elite, liberate, and velocity.

In March 2021, Kohl's introduced FLX, a private label athleisure range to increase sales of athletic and casual clothing from 20% to 30% of its overall company. FLX is size-inclusive and environmentally conscious, and it can be found in more than 300 Kohl's stores and online at Kohls.com.

In October 2022, footwear retail chain, Metro Brands saw its share price rise by 20% after signing a share purchase agreement to buy Cravatex Brands. The purchase was carried out to increase its footprint in the sports and athleisure market in India. Metro Brands will obtain Proline's exclusive rights through this acquisition, as well as FILA's sales and distribution rights in India across all formats, including Airport Stores, Distribution, Online Marketplaces, Exclusive Brand Stores, Multi Brand Stores, and Webstores.

The Global Athleisure Market is forecasted to continue a gradual growth that is witnessed during the forecast period. Key trends driving market expansion include an increase in consumer fitness and health consciousness, which is fueling the desire for stylish yet comfortable clothing. The market is highly competitive with ~400 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

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Global Athleisure Market

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[b2bbusiness]

Australia Sportswear Market: Growth, Trends, and Future Prospects

The Australian sportswear market has seen steady growth over recent years, fueled by a rising interest in fitness, health, and overall well-being. The country's sports culture and active lifestyle have contributed significantly to this sector's expansion, drawing in both global and local brands eager to meet demand. In this article, we will explore the current state of the Australian sportswear market, major factors influencing its growth, key trends, and future outlook.

1. Market Overview

The sportswear market in Australia has expanded due to increasing consumer spending on health and wellness activities. Valued at over AUD 5 billion, the market covers a range of apparel, footwear, and accessories for fitness enthusiasts, athletes, and those who prioritize casual, comfortable attire. Sportswear's dual purpose—functionality and fashion—has positioned it as a mainstream clothing category, allowing it to gain traction with a broad demographic.

2. Factors Driving Growth in the Sportswear Market

Several key drivers have contributed to the rise in sportswear popularity in Australia:

a. Health and Fitness Awareness

A growing awareness of the benefits of regular exercise and physical activity is pushing Australians toward active lifestyles. Government initiatives and social media fitness trends have encouraged consumers to prioritize health, which has, in turn, led to higher demand for sportswear.

b. Athleisure Trend

The athleisure trend, where sportswear is worn as everyday casual attire, has gained immense popularity. Consumers increasingly choose sportswear for its comfort, versatility, and style, making it suitable for various occasions beyond workouts. This trend has broadened the consumer base for sportswear brands, pushing them to design products that align with both performance and fashion needs.

c. E-commerce and Digital Sales Channels

Online shopping has transformed the sportswear market, enabling brands to reach a wider audience across Australia. E-commerce platforms offer convenience, variety, and promotions, making it easier for consumers to shop for sportswear from home. Digital channels, including social media, have also become crucial for brand visibility, marketing, and customer engagement.

d. Increased Sports Participation

Australia’s deep-rooted sports culture, with popular sports like cricket, rugby, and swimming, has significantly influenced the demand for sportswear. This trend is bolstered by an increase in gym memberships, outdoor recreational activities, and community-based sports leagues, all of which contribute to sportswear sales.

3. Key Trends in the Australian Sportswear Market

As the market continues to grow, several trends are shaping the future of sportswear in Australia:

a. Sustainable and Eco-Friendly Sportswear

With environmental consciousness rising among consumers, many brands are shifting towards sustainable practices, using recycled materials and eco-friendly processes. This trend is driven by consumers’ demand for ethical production methods and green alternatives, influencing brands to prioritize sustainability in their supply chains.

b. Customization and Personalization

Consumers today seek unique and personalized products, a trend seen in the sportswear sector. Brands are offering customization options—such as selecting colors, adding initials, or choosing preferred fabrics—to allow customers to express their style. This personalized approach helps brands build stronger customer loyalty.

c. Technological Integration

Sportswear companies are incorporating advanced fabrics and technologies to enhance performance. Moisture-wicking fabrics, anti-odor materials, and smart sportswear that tracks performance metrics are gaining popularity. These innovations appeal to consumers looking for practical benefits, enhancing sportswear's appeal beyond aesthetics.

d. Collaboration with Influencers and Athletes

Collaborations with social media influencers and athletes are becoming key marketing strategies for sportswear brands in Australia. These partnerships help brands connect with niche audiences and boost brand credibility, as influencers and athletes lend an aspirational quality to the products.

4. Competitive Landscape

The Australian sportswear market is competitive, with major global brands like Nike, Adidas, and Puma dominating. However, there is also a growing presence of local brands such as Lorna Jane and Nimble Activewear, which cater to the unique preferences of the Australian consumer. These local brands often emphasize sustainability and target the growing female market segment, differentiating themselves from international players.

Global brands leverage their extensive resources and brand recognition to capture a substantial market share, while local brands focus on innovative design, cultural relevance, and eco-conscious practices to remain competitive.

5. Future Outlook of the Sportswear Market in Australia

The Australian sportswear market is expected to continue its growth trajectory, with industry analysts projecting a compound annual growth rate (CAGR) of over 6% in the coming years. This growth is likely to be driven by continued health and wellness awareness, the rise of athleisure, and an increasing emphasis on sustainability.

Brands that prioritize digital marketing, expand their e-commerce capabilities, and integrate sustainability in their products will likely thrive. Moreover, innovations in product functionality and customization will play a significant role in attracting consumers who prioritize both style and performance.

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[o2mondewomenshoes]

The Rise of Trendy Luxury Sneakers: Fashion Meets Comfort

In recent years, luxury sneakers have redefined the world of fashion, evolving from a mere necessity to a coveted status symbol. What was once strictly relegated to gym wear has now become a global fashion phenomenon, merging high-end style with everyday practicality. Today’s luxury sneakers blend craftsmanship, innovation, and comfort, all while maintaining an air of exclusivity. Let’s take a closer look at this trend and explore why luxury sneakers are not just shoes—they're a statement.

The Sneaker Boom

The luxury sneaker market has witnessed an extraordinary surge, driven by a cultural shift toward athleisure and streetwear. High fashion houses like Gucci, Balenciaga, and Louis Vuitton have embraced sneakers, transforming them into works of art. What sets these sneakers apart from ordinary footwear is the meticulous attention to detail, premium materials, and the unmistakable air of exclusivity they offer. From intricate embroidery to bold logos and innovative designs, these brands have successfully turned sneakers into high-fashion must-haves.

Design: Where Creativity Shines

Luxury sneakers often feature bold, cutting-edge designs that make them stand out from their mass-market counterparts. High-end brands experiment with shapes, textures, and colors, creating unique pieces that cater to the fashion-forward individual. From chunky soles to sleek, minimalist profiles, there’s a style for every personality. The sneaker’s design not only reflects current trends but also pushes the boundaries of what is traditionally considered fashionable.

For instance,Balenciaga Triple S redefined the "dad shoe" aesthetic with its exaggerated, oversized silhouette, while O2 Monde offered a more refined, clean-cut take with its oversized sole sneakers. O2 Monde introduces futuristic shapes and is often seen on the feet of fashion influencers. These designs are bold enough to make a statement yet versatile enough to pair with various outfits.

Comfort Meets Luxury

One of the main reasons luxury sneakers have captured the hearts of consumers is their ability to seamlessly combine comfort with high fashion. These sneakers are designed for more than just walking—they are crafted for long-lasting wear without sacrificing style. High-quality leather, breathable fabrics, and ergonomic soles ensure that the wearer can strut confidently throughout the day.

The use of state-of-the-art technology has also enhanced the comfort level of these sneakers. From memory foam insoles to specialized shock-absorbing soles, brands ensure their luxury sneakers offer not only aesthetic appeal but also superior comfort.

Sustainability in the Luxury Sneaker Market

As the fashion industry becomes increasingly aware of its environmental impact, many luxury sneaker brands are incorporating sustainability into their production processes. This trend is reflected in the rise of eco-friendly luxury sneakers made from ethically sourced materials.

Brands like O2 Monde are pioneers in sustainable luxury sneakers. O2 Monde, for instance, uses bio-based materials like apple leather and recycled textiles to create stunning vegan sneakers without compromising on style or quality. This growing trend reflects the shift towards conscious consumption, where luxury no longer means indulgence at the expense of the environment.

How to Style Luxury Sneakers

Luxury sneakers are incredibly versatile and can be styled in numerous ways, making them a wardrobe essential for fashion lovers. Here are a few ideas:

1. Casual Chic: Pair your favorite designer sneakers with skinny jeans and an oversized sweater for a relaxed, effortless look.

2. Streetwear Vibes: Wear a bold pair of sneakers with joggers, a graphic tee, and an oversized jacket to capture the essence of street style.

3. Elevated Elegance: For a smart-casual look, style your sneakers with tailored trousers and a crisp button-up shirt. This look works well for those who want to blend business with comfort.

4. Monochrome Masterpiece: Opt for a monochrome outfit, adding a pop of color with your sneakers to make them the focal point of your look.

Conclusion

Luxury sneakers are more than just a trend—they’re a revolution in the world of fashion. By combining creativity, craftsmanship, and comfort, these sneakers have carved a permanent place in the wardrobes of trendsetters around the globe. Whether you’re drawn to their bold designs, unparalleled comfort, or sustainable production methods, investing in a pair of luxury sneakers is not only a stylish choice but a testament to the future of fashion.

Stay ahead of the curve and step into the world of luxury sneakers—where fashion meets functionality, and style knows no limits.

[sanikapatil22]

E-commerce Footwear Comprehensive Study with Key Trends, Major Drivers and Challenges

Global E-commerce Footwear Market Report

The E-commerce Footwear Market research report offers an in-depth analysis of market dynamics, competitive landscapes, and regional growth patterns. This comprehensive report provides businesses with the strategic insights necessary to identify growth opportunities, manage risks, and develop effective competitive strategies in an ever-evolving market.

According to Straits Research, the global E-commerce Footwear market size was valued at USD 112.85 Billion in 2023. It is projected to reach from USD 121.03 Billion in 2024 to USD 211.87 Billion by 2032, growing at a CAGR of 7.25% during the forecast period (2024–2032).

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Global E-commerce Footwear Market Segmental Analysis

As a result of the E-commerce Footwear market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts.

By Material Type

Leather Footwear

Athletic Footwear

Athleisure Footwear

By End-User

Individual Consumers

Retailers

You can check In-depth Segmentation from here: https://straitsresearch.com/report/e-commerce-footwear-market/segmentation

Why Invest in this Report?

Leverage Data for Strategic Decision-Making: Utilize detailed market data to make informed business decisions and uncover new opportunities for growth and innovation.

Craft Expansion Strategies for Diverse Markets: Develop effective expansion strategies tailored to various market segments, ensuring comprehensive coverage and targeted growth.

Conduct Comprehensive Competitor Analysis: Perform in-depth analyses of competitors to understand their market positioning, strategies, and operational strengths and weaknesses.

Gain Insight into Competitors' Financial Metrics: Acquire detailed insights into competitors' financial performance, including sales, revenue, and profitability metrics.

Benchmark Against Key Competitors: Use benchmarking to compare your business's performance against leading competitors, identifying areas for improvement and potential competitive advantages.

Formulate Region-Specific Growth Strategies: Develop geographically tailored strategies to capitalize on local market conditions and consumer preferences, driving targeted business growth in key regions.

List of Top Leading Players of the E-commerce Footwear Market -

Walmart, Inc.

Amazon, Inc.

JD.com

Alibaba

eBay.com 

Flipkart

Shopify

Reasons to Purchase This Report:

Access to Comprehensive Information: Gain access to an extensive collection of analysis, research, and data that would be challenging to acquire independently. This report offers valuable insights, saving you considerable time and effort.

Enhanced Decision-Making: Equip yourself with detailed insights into market trends, consumer behavior, and key industry factors. This report provides essential information for strategic planning, including decisions on investments, product development, and marketing strategies.

Achieving Competitive Advantage: Stay ahead in your industry by understanding market dynamics and competitor strategies. This report delivers deep insights into competitor performance and market trends, enabling you to craft effective business strategies and maintain a competitive edge.

Credibility and Reliability: Trust in the expertise of industry professionals and the accuracy of thoroughly researched data. Authored by experts and grounded in rigorous research and analysis, this report enhances credibility and reliability.

Cost-Effective Research: Reduce research expenses by investing in this comprehensive report instead of conducting independent research. It provides a cost-effective means of accessing detailed analysis and insights on a specific topic without requiring extensive resources.

Regional Analysis E-commerce Footwear Market

The regional analysis section of the report offers a thorough examination of the global E-commerce Footwear markets, detailing the sales growth of various regional and country-level markets. It includes precise volume analysis by country and market size analysis by region for both past and future periods. The report provides an in-depth evaluation of the growth trends and other factors impacting the E-commerce Footwear markets in key countries, such as the United States, Canada, Mexico, Germany, France, the United Kingdom, Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil, and Saudi Arabia. Moreover, it explores the progress of significant regional markets, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

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[mordormr]

Athletic Footwear Industry: Key Insights and Trends

The athletic footwear industry has experienced significant growth over the past decade, largely driven by the increasing awareness of fitness and health globally. From casual runners to elite athletes, the demand for high-performance shoes has skyrocketed. According to Mordor Intelligence, the athletic footwear industry size is projected to reach USD 173.89 billion by 2024, and it is anticipated to grow further to USD 242.33 billion by 2029. This represents a compound annual growth rate (CAGR) of 6.86% throughout the forecast period (2024-2029).

1. Shift in Consumer Preferences

One of the key drivers of growth in the athletic footwear market is the shift towards a more health-conscious lifestyle. As consumers place a higher value on physical activity, demand for specialized footwear that caters to different types of sports and activities is rising. Be it running, hiking, basketball, or soccer, there is now a wide variety of options designed specifically for each sport, offering better performance and protection.

2. Technological Advancements

Footwear companies are leveraging new technologies to create products that not only enhance athletic performance but also offer more comfort and durability. Innovations in materials, such as lightweight and breathable fabrics, combined with shock-absorbing soles and customized fits, are becoming standard features in many athletic shoes.

3. Rise of E-Commerce

The growing popularity of online shopping is another crucial factor contributing to the expansion of the athletic footwear market. Consumers are increasingly turning to digital platforms to purchase athletic shoes, benefitting from a wide array of choices, easy returns, and competitive pricing. This has forced traditional retailers to bolster their online presence to compete effectively.

4. Sustainability in Focus

With environmental concerns becoming a prominent issue, many brands are shifting towards sustainable practices. Companies like Adidas and Nike are now producing eco-friendly footwear lines, using recycled materials and reducing waste in the production process. This trend is expected to strengthen as consumers prioritize brands that align with their values.

5. Brand Collaborations and Endorsements

Celebrity endorsements and brand collaborations with athletes, designers, and influencers have played a significant role in boosting the visibility and desirability of athletic footwear. Limited edition collections and personalized designs help drive consumer interest and loyalty.

6. Expansion into Lifestyle Segments

Athletic footwear is no longer restricted to sports enthusiasts. The athleisure trend, which combines athletic and casual wear, has made sneakers a staple in everyday fashion. As a result, demand for versatile and stylish athletic shoes that can transition from workout sessions to casual settings is surging.

7. Global Expansion

Emerging markets, particularly in regions like Asia-Pacific, are providing new growth opportunities for athletic footwear brands. With increasing disposable income and a growing middle class, demand for quality athletic footwear in countries like China, India, and Southeast Asia is rapidly rising.

8. Challenges in Supply Chain

The athletic footwear industry, like many others, is facing challenges related to supply chain disruptions and increasing costs of raw materials. Companies are investing in more efficient logistics and production techniques to mitigate these issues and ensure timely delivery of products.

Conclusion

The athletic footwear industry continues to evolve, driven by technological advancements, changing consumer preferences, and sustainability trends. With a focus on health and fitness, brands are likely to see robust growth, particularly in emerging markets and the digital space. As companies adapt to these trends, they will be better positioned to cater to the ever-growing and dynamic demands of the global consumer base.

For a detailed overview and more insights, you can refer to the full market research report by Mordor Intelligence https://www.mordorintelligence.com/industry-reports/athletic-footwear-market

[marketingreportz]

Denim Fabric Market — By Type, By Raw Material, By Fabric Type, By End-Use, By Geography — Global Opportunity Analysis & Industry Forecast, 2023–2030

The Denim Fabric Market size is estimated to reach $32 billion by 2030, growing at a CAGR of 4.7% during the forecast period 2023–2030. An increase in the number of celebrity endorsements influencing consumers to buy a variety of denim and a boost in the online retail sector is likely to surge the demand for denim fabrics.

Additionally, Advances in textile technology have allowed denim #manufacturers to produce fabrics that are more #sustainable, stretchy and comfortable. This has further increased the demand for denim fabrics, particularly in the athletic and athleisure which is further #creating growth opportunities for the #Denim Fabric Market. As per the Intech Open journal report, over 102 million tonnes of denim textiles are expected to consume globally in 2030 which creates opportunities for the #expansion of new #product categories such as denim jackets, skirts and shorts in the Denim Fabric Market. These factors positively #influence the Denim Fabric industry outlook during the forecast period.

Market Overview 🌐

Denim is no longer just a staple fabric for jeans; it has evolved into a versatile material used in jackets, dresses, bags, and even footwear. The fabric’s durability, comfort, and timeless appeal keep it popular among consumers worldwide. The denim market is expanding with a strong focus on eco-friendly manufacturing processes, technological advancements, and customization options.

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1. Sustainable and Eco-Friendly Denim ♻️

Description: Increasing demand for sustainable denim due to growing consumer awareness about environmental impact. Brands are focusing on using organic cotton, recycled fibers, and eco-friendly dyes.

Symbol: ♻️ (Recycling symbol)

2. Smart Denim and Technological Integration 📱

Description: Incorporation of smart technologies, such as moisture-wicking, odor-resistant, or UV protection features in denim fabrics. Some brands are even exploring wearable tech within denim.

Symbol: 📱 (Smartphone, representing tech integration)

3. Stretch and Comfort Innovation 🚶‍♂️

Description: Growing preference for stretchable, comfortable, and flexible denim that offers enhanced wearability. Innovations in fabric blends like spandex and elastane are prominent.

Symbol: 🚶‍♂️ (Person walking, symbolizing movement and comfort)

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4. Vintage and Retro Styles 🕰️

Description: Revival of vintage and retro denim styles, including high-waisted jeans, wide-leg cuts, and classic washes. Consumers are drawn to nostalgic designs that offer a timeless appeal.

Symbol: 🕰️ (Clock, representing the return of old styles)

5. Customization and Personalization ✂️

Description: Consumers are increasingly looking for personalized denim, from custom fits and styles to unique embellishments and patches. Brands are offering more options for customization.

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Future Outlook 🔮

The future of the denim fabric market looks promising, with a strong emphasis on sustainable practices and innovative technologies. As consumers continue to prioritize comfort, customization, and environmental responsibility, the market is expected to grow robustly.

 Conclusion 📝The denim fabric market is adapting to new consumer demands with a focus on sustainability, comfort, and technological integration. Key players are driving these changes, ensuring denim remains at the forefront of the fashion world. As the market continues to evolve, the iconic fabric will keep reinventing itself, meeting the needs of modern consumers while honoring its rich heritage.

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Increasing Demand for Sustainable and Ethical Clothing

Consumers are becoming more aware of the environmental and social impact of their clothing choices and are seeking out denim clothing that is produced using sustainable and ethical practices. In response to this demand, many denim fabric manufacturers are using organic cotton or recycled materials to produce denim fabrics with a lower environmental impact. They are also adopting sustainable production practices such as reducing water usage and using eco-friendly dyes to minimize their environmental footprint. As per Sustainable Fashion Statistics, global sales for sustainable and eco-friendly clothing are anticipated to reach over $15 billion by 2030.

For More about Denim Fabric Market report click here

[sportsequipmentsmarket]

The Sporting Goods Market Research Report

The sporting goods market is a dynamic and diverse sector within the retail industry, catering to the needs and preferences of athletes, fitness enthusiasts, and outdoor adventurers. In this comprehensive blog post, we will delve into the essential insights, trends, and major players shaping the sporting goods market, covering market size, share, growth, prevailing trends, and the key industry players driving innovation and excellence.

Sporting Market Size, Share, and Growth

The global sporting goods market size was valued at USD 180.5 billion in 2021 and is projected to reach USD 231.7 billion by 2026, growing at a CAGR of 5.1%. The market is driven by factors such as the increasing participation in sports and fitness activities, the rising awareness of health and wellness, and the growing demand for high-quality sporting equipment and apparel.

Market Trends

A notable trend in the sporting goods market is the emphasis on sustainability and eco-friendly products. Consumers are increasingly seeking sporting goods made from recycled materials, organic fabrics, and sustainable production practices. The global market for sustainable sporting goods is expected to witness significant growth, driven by the increasing preference for environmentally conscious and socially responsible products. Another significant trend is the rise of athleisure and multifunctional sports apparel. The fusion of fashion and function has led to the popularity of athleisure wear that can seamlessly transition from the gym to everyday activities. The market for versatile and stylish sports apparel is expanding, offering consumers a blend of performance and style in their activewear.

Sporting Goods Market Players

The sporting goods market is characterized by a diverse array of players, from established sports brands to emerging fitness startups and specialty retailers. Some of the major players in the market include:

Nike, Inc. (United States): A global leader in athletic footwear, apparel, and equipment, known for iconic brands like Nike, Jordan, and Converse.

Adidas AG (Germany): A prominent sports brand offering a wide range of athletic footwear, clothing, and accessories under the Adidas and Reebok labels.

Under Armour, Inc. (United States): A leading performance apparel brand specializing in sports clothing, footwear, and accessories for athletes and fitness enthusiasts.

Decathlon Group (France): A major sporting goods retailer offering a diverse range of products for over 80 sports, catering to athletes of all levels.

Puma SE (Germany): A global sports brand known for its athletic footwear, apparel, and accessories, with a focus on performance and style.

Conclusion

In conclusion, the sporting goods market is a vibrant and evolving industry, driven by the passion for sports, fitness, and outdoor activities. As the market continues to expand, brands and retailers that prioritize innovation, sustainability, and performance will lead the way in meeting the diverse needs and preferences of athletes and active individuals worldwide. With a focus on quality, style, and functionality, the sporting goods market is poised for continued growth and advancement in promoting an active and healthy lifestyle for consumers of all ages and interests.

[cosmeticsandpersonalcaremarket]

The Sporting Goods Market Research Report

The sporting goods market is a dynamic and diverse sector within the retail industry, catering to the needs and preferences of athletes, fitness enthusiasts, and outdoor adventurers. In this comprehensive blog post, we will delve into the essential insights, trends, and major players shaping the sporting goods market, covering market size, share, growth, prevailing trends, and the key industry players driving innovation and excellence.

Sporting Market Size, Share, and Growth

The global sporting goods market size was valued at USD 180.5 billion in 2021 and is projected to reach USD 231.7 billion by 2026, growing at a CAGR of 5.1%. The market is driven by factors such as the increasing participation in sports and fitness activities, the rising awareness of health and wellness, and the growing demand for high-quality sporting equipment and apparel.

Market Trends

A notable trend in the sporting goods market is the emphasis on sustainability and eco-friendly products. Consumers are increasingly seeking sporting goods made from recycled materials, organic fabrics, and sustainable production practices. The global market for sustainable sporting goods is expected to witness significant growth, driven by the increasing preference for environmentally conscious and socially responsible products. Another significant trend is the rise of athleisure and multifunctional sports apparel. The fusion of fashion and function has led to the popularity of athleisure wear that can seamlessly transition from the gym to everyday activities. The market for versatile and stylish sports apparel is expanding, offering consumers a blend of performance and style in their activewear.

Sporting Goods Market Players

The sporting goods market is characterized by a diverse array of players, from established sports brands to emerging fitness startups and specialty retailers. Some of the major players in the market include:

Nike, Inc. (United States): A global leader in athletic footwear, apparel, and equipment, known for iconic brands like Nike, Jordan, and Converse. Adidas AG (Germany): A prominent sports brand offering a wide range of athletic footwear, clothing, and accessories under the Adidas and Reebok labels. Under Armour, Inc. (United States): A leading performance apparel brand specializing in sports clothing, footwear, and accessories for athletes and fitness enthusiasts. Decathlon Group (France): A major sporting goods retailer offering a diverse range of products for over 80 sports, catering to athletes of all levels. Puma SE (Germany): A global sports brand known for its athletic footwear, apparel, and accessories, with a focus on performance and style.

Conclusion

In conclusion, the sporting goods market is a vibrant and evolving industry, driven by the passion for sports, fitness, and outdoor activities. As the market continues to expand, brands and retailers that prioritize innovation, sustainability, and performance will lead the way in meeting the diverse needs and preferences of athletes and active individuals worldwide. With a focus on quality, style, and functionality, the sporting goods market is poised for continued growth and advancement in promoting an active and healthy lifestyle for consumers of all ages and interests.

[komald]

Exploring the Landscape of Shoe Manufacturers in India

India, with its rich heritage in craftsmanship and a burgeoning economy, has become a significant hub for shoe manufacturing. The country's shoe manufacturing industry is renowned for its diversity, quality, and innovation. This article delves into the key aspects of shoe manufacturing in India, shedding light on its strengths, the variety of footwear produced, and the industry’s future potential.

The Strength of Indian Shoe Manufacturing

India's shoe manufacturing sector is supported by a robust infrastructure and a skilled workforce. The country boasts a long-standing tradition of leather craftsmanship, particularly in regions like Agra, Kanpur, and Chennai, which are known for their high-quality leather footwear. Additionally, the industry benefits from the availability of raw materials, competitive labor costs, and a growing domestic market.

Diverse Range of Footwear

Shoe manufacturers in India produce a wide array of footwear, catering to various segments of the market. From traditional leather shoes to contemporary athletic footwear, the range is extensive. The industry also excels in producing speciality footwear, such as safety shoes, orthopaedic shoes, and eco-friendly footwear made from sustainable materials. This diversity allows Indian manufacturers to meet both domestic and international demands.

Innovation and Technology in Shoe Manufacturing

The Indian shoe manufacturing industry is increasingly embracing modern technology and innovation. Automation, 3D printing, and computer-aided design (CAD) are becoming integral parts of the manufacturing process, enhancing efficiency and precision. These advancements not only improve product quality but also reduce production costs and lead times, making Indian footwear more competitive on the global stage.

Sustainability and Ethical Practices

Sustainability has become a key focus for many Indian shoe manufacturers. There is a growing emphasis on using eco-friendly materials, reducing carbon footprints, and ensuring fair labor practices. Initiatives like recycling leather waste, using plant-based dyes, and implementing energy-efficient production methods are gaining traction. These efforts not only appeal to environmentally conscious consumers but also align with global standards and regulations.

Export Potential and Global Reach

India's shoe manufacturing industry has a strong export orientation. Indian footwear is exported to major markets such as the United States, the United Kingdom, Germany, and Italy. The competitive pricing, coupled with the ability to produce large volumes, makes India a preferred sourcing destination for international brands and retailers.

Challenges and Opportunities

Despite its strengths, the Indian shoe manufacturing industry faces challenges such as fluctuating raw material prices, competition from other countries, and the need for continuous technological upgrades. However, these challenges also present opportunities for growth and innovation. By investing in research and development, enhancing supply chain efficiency, and fostering collaborations, Indian manufacturers can further strengthen their position in the global market.

Emerging Trends and Market Opportunities

As the Indian shoe manufacturing industry evolves, several emerging trends and market opportunities are coming to the forefront. Collaborations with international designers and brands are enhancing the global appeal of Indian footwear. 

Furthermore, the rise of athleisure and casual footwear is creating new growth segments, with increasing consumer preference for comfort and style. The domestic market is also expanding, driven by rising disposable incomes and urbanization, which are boosting demand for diverse footwear options. These trends present significant opportunities for Indian manufacturers to innovate and capture a larger share of both domestic and international markets.

Conclusion

The shoe manufacturing industry in India is a dynamic and evolving sector with immense potential. Foot on shoes are amazing shoe suppliers in India. Its blend of traditional craftsmanship and modern technology, coupled with a focus on sustainability, positions it well for future growth. As Indian manufacturers continue to innovate and adapt to changing market demands, the industry is poised to make even greater strides on the global stage.

[govindtbrc]

Stepping into Style: Analyzing the Footwear Market

The footwear market is a vibrant and dynamic sector that reflects not only fashion trends but also cultural shifts, technological advancements, and consumer preferences. This article delves into the multifaceted world of footwear, examining its evolution, significance, and the factors that drive its growth and innovation.

At its core, the footwear market serves a fundamental human need: protection for our feet as we navigate the world. However, footwear has evolved far beyond its utilitarian origins to become a symbol of personal style, self-expression, and identity. From athletic shoes to casual sneakers, formal dress shoes to outdoor boots, sandals to slippers, the diversity of footwear options reflects the diverse lifestyles, activities, and occasions that consumers encounter in their daily lives.

Moreover, the footwear market is influenced by a myriad of factors, including fashion trends, celebrity endorsements, cultural influences, and technological advancements. Fashion trends shape the design, color, and silhouette of footwear, driving demand for trendy styles and seasonal updates. Celebrity endorsements and influencer marketing play a significant role in shaping consumer perceptions and preferences, with popular personalities often seen as trendsetters who influence fashion choices and brand preferences.

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Furthermore, technological advancements have transformed the footwear industry, enabling manufacturers to innovate in materials, construction techniques, and performance features. From lightweight and breathable fabrics to responsive cushioning and supportive midsoles, footwear technology has evolved to enhance comfort, durability, and performance across various activities and environments. Additionally, advancements in 3D printing, digital modeling, and biomechanical analysis have enabled the customization and personalization of footwear, allowing consumers to tailor their shoes to their unique foot shape and gait.

The growth of the footwear market is also driven by changing consumer lifestyles, demographic shifts, and economic factors. As lifestyles become more casual and active, demand for comfortable and versatile footwear options has increased, leading to the popularity of athleisure and performance-driven styles. Additionally, demographic trends such as urbanization, population growth, and an aging population influence footwear preferences and purchasing behaviors, with different age groups and demographics seeking footwear that meets their specific needs and preferences.

Moreover, the rise of e-commerce and digital retailing has transformed the way consumers shop for footwear, providing greater convenience, selection, and access to brands and styles from around the world. Online platforms and mobile apps enable consumers to browse, compare, and purchase footwear anytime, anywhere, while social media platforms and influencer collaborations provide inspiration and guidance for fashion-conscious consumers.

Despite the opportunities for growth, the footwear market also faces challenges, including sustainability concerns, supply chain disruptions, and economic uncertainty. Sustainability has become a key focus for footwear brands and manufacturers, with increasing pressure to reduce environmental impact, improve supply chain transparency, and adopt ethical practices throughout the product lifecycle. Additionally, disruptions in global supply chains, such as raw material shortages, transportation delays, and labor disputes, can impact production schedules, inventory management, and pricing dynamics, leading to supply shortages and higher costs for consumers.

In conclusion, the footwear market is a dynamic and multifaceted industry that reflects evolving consumer preferences, fashion trends, and technological innovations. As consumers seek footwear that combines style, comfort, and performance, brands and manufacturers must innovate and adapt to meet these changing needs and expectations. By understanding the factors driving the growth of the footwear market and addressing the challenges facing the industry, stakeholders can capitalize on emerging opportunities, drive innovation, and provide consumers with stylish and functional footwear options that enhance their lives and reflect their individuality.

[sneakpeek111]

Best sportswear brands

Best Sportswear Brands: Elevating Performance and Style

When it comes to pushing the boundaries of athletic performance while maintaining an impeccable sense of style, the choice of sportswear brand becomes paramount. Whether you're an elite athlete striving for peak performance or a casual enthusiast hitting the gym, the right sportswear can make a significant difference. With a plethora of options flooding the market, it's essential to sift through and identify the brands that consistently deliver on quality, innovation, and comfort. Here, we present a curated list of the best sportswear brands that have earned the trust and loyalty of athletes and fitness enthusiasts worldwide.

Nike

Nike, the iconic swoosh emblem, has become synonymous with sportswear excellence. Renowned for its innovative designs, cutting-edge technology, and trend-setting styles, Nike caters to athletes across various sports disciplines. From running shoes that provide unparalleled cushioning to moisture-wicking apparel engineered for intense workouts, Nike's commitment to performance is unwavering. Collaborations with top athletes and fashion designers further solidify its status as a trendsetter in the industry.

Adidas

Adidas, with its distinctive three-stripe logo, is a global powerhouse in the sportswear market. With a rich heritage spanning decades, Adidas continues to push boundaries with its fusion of performance and style. Whether it's the Boost technology in its running shoes for superior energy return or the moisture-managing fabrics in its training apparel, Adidas excels in enhancing athletic performance. The brand's partnerships with athletes and celebrities add an element of flair to its products, making them equally appealing on and off the field.

Under Armour

Under Armour has made a name for itself as a trailblazer in performance apparel and footwear. Founded on the principle of innovation, Under Armour is relentless in its pursuit of engineering products that elevate athletes' performance. From its groundbreaking compression gear to its state-of-the-art running shoes, Under Armour integrates cutting-edge technology to enhance comfort, support, and durability. The brand's commitment to pushing boundaries has earned it a loyal following among athletes across various sports disciplines.

Lululemon

Lululemon has revolutionized the activewear market with its emphasis on yoga-inspired apparel that seamlessly blends performance with style. Catering predominantly to women, Lululemon's products are known for their exceptional quality, flattering fits, and attention to detail. Whether it's their signature yoga pants with four-way stretch fabric or their moisture-wicking tops with built-in ventilation, Lululemon ensures that every piece is designed to empower women to move with confidence and grace.

Puma

Puma, with its iconic cat logo, is a stalwart in the sportswear industry, catering to athletes and enthusiasts alike. With a focus on innovation and style, Puma's products strike the perfect balance between performance and fashion. Whether it's their lightweight running shoes engineered for speed or their trendy athleisure wear designed for urban dwellers, Puma's offerings appeal to a diverse audience. Collaborations with athletes, musicians, and fashion designers keep Puma at the forefront of trends, ensuring its relevance in an ever-evolving market.

New Balance

New Balance has carved a niche for itself in the sportswear market with its emphasis on comfort, performance, and inclusivity. Renowned for its wide range of sizes and widths, New Balance ensures that every athlete finds the perfect fit. From its cushioned running shoes engineered for long-distance comfort to its stability-enhancing sneakers for cross-training, New Balance caters to athletes of all levels. The brand's commitment to quality craftsmanship and ethical manufacturing practices further enhances its appeal among discerning consumers.

In conclusion, the best sportswear brands combine performance, style, and innovation to empower athletes and fitness enthusiasts to reach their full potential. Whether it's the cutting-edge technology of Nike, the timeless appeal of Adidas, or the yoga-inspired designs of Lululemon, each brand offers something unique to enhance the athletic experience. By investing in quality sportswear from these trusted brands, athletes can elevate their performance while making a bold style statement on and off the field.

[jassicaleo318]

Sole Rhythms: Navigating the Dynamic Landscape of Argentina Sports Footwear Market

The sports footwear market in Argentina, a dynamic realm where athleticism meets style, achieved a noteworthy value of USD 233.86 million in 2023. As a reflection of the nation's passion for sports and active lifestyles, this market plays a pivotal role in shaping the footwear landscape. Projections suggest a compelling trajectory, with an estimated Compound Annual Growth Rate (CAGR) of 6.3% between 2024 and 2032, poised to elevate the market to a value of USD 405.28 million. This article delves into the nuanced landscape of the Argentina sports footwear market, exploring its cultural significance, key players, consumer trends, and the factors driving its anticipated growth.

Cultural Significance of Sports Footwear:

In Argentina, sports are more than just games; they are a cultural phenomenon that unites communities and ignites national pride. Sports footwear transcends its functional role, becoming a symbol of identity and allegiance to favorite teams and athletes. From football to tennis, the choice of sports footwear reflects the passion and dedication woven into the fabric of Argentine society.

Key Market Segments:

Football Cleats: With football being a national obsession, football cleats dominate the sports footwear market. Argentine football enthusiasts, inspired by the legacy of legendary players like Diego Maradona and Lionel Messi, seek high-performance cleats that combine style and functionality.

Running Shoes: The growing fitness culture has fueled the demand for running shoes. As more Argentinians embrace running as a form of exercise and recreation, running shoes with advanced cushioning, lightweight design, and trendy aesthetics gain popularity.

Athletic Sneakers: Beyond specific sports, athletic sneakers cater to a broader audience. Lifestyle-driven designs, collaborations with celebrities and fashion icons, and limited-edition releases contribute to the allure of athletic sneakers as both sportswear and fashion statements.

Key Players in the Argentina Sports Footwear Market:

Nike: A global sports giant, Nike holds a prominent position in the Argentina sports footwear market. Known for innovative designs and cutting-edge technology, Nike's presence resonates with athletes and enthusiasts alike.

Adidas: As a brand deeply intertwined with football culture, Adidas enjoys a strong foothold in the Argentine market. Collaborations with local football clubs and international endorsements contribute to its appeal.

Puma: Puma, with its fusion of performance and lifestyle, caters to diverse segments of the sports footwear market. Collaborations with athletes and influencers add a touch of exclusivity to its product offerings.

Consumer Trends and Preferences:

Emphasis on Comfort: Argentine consumers prioritize comfort in sports footwear. Features such as cushioning, breathable materials, and ergonomic designs resonate with individuals seeking both performance and comfort.

Athleisure Aesthetics: The fusion of athletic and leisurewear continues to shape consumer preferences. Sports footwear that seamlessly transitions from the gym to casual settings aligns with the contemporary lifestyle.

Sustainable Choices: Increasing awareness of environmental sustainability prompts consumers to seek sports footwear brands committed to eco-friendly materials, ethical manufacturing practices, and recyclability.

Technological Advancements in Sports Footwear:

Innovation is a driving force in the Argentina sports footwear market. Brands invest in research and development to introduce technologies such as advanced cushioning systems, lightweight materials, and biomechanical enhancements. These innovations cater to athletes striving for optimal performance and enthusiasts embracing the latest trends.

Retail Landscape and Distribution Channels:

The retail landscape plays a crucial role in shaping the accessibility of sports footwear to consumers. Argentina's diverse retail environment includes dedicated sports stores, department stores, specialty footwear retailers, and e-commerce platforms. The choice of distribution channels impacts brand visibility, consumer reach, and the overall market dynamics. Strategic partnerships with retailers, both physical and online, contribute to expanding market presence and meeting the diverse preferences of consumers.

Influence of Sports Culture and Endorsements:

The pervasive influence of sports culture, particularly football, extends to sports footwear endorsements. Argentine athletes, especially football stars, often collaborate with sports footwear brands, lending their names and personas to exclusive collections. These endorsements create a powerful connection between consumers and their sports idols, influencing purchasing decisions and reinforcing brand loyalty.

Customization and Personalization Trends:

An emerging trend in the sports footwear market is the demand for customization and personalization. Brands offering options for consumers to customize colorways, add personalized details, or even choose performance features tailored to their preferences gain a competitive edge. This trend caters to the desire for unique and personalized products, enhancing the overall consumer experience.

Impact of Health and Wellness Trends:

The growing emphasis on health and wellness contributes to the popularity of sports footwear beyond traditional sports settings. The adoption of an active lifestyle, fitness routines, and recreational sports activities fuels the demand for versatile sports footwear. Brands aligning their product offerings with health and wellness trends capitalize on the evolving consumer mindset.

[agriculturalmarkets]

"Sneakers Market Expansion: Projected to Reach USD 152.5 Billion by 2032"

Global Sneakers Market Outlook

Sneakers Market's Distribution Channel segment witnessed a valuation of USD 78.9 Billion in 2022, with a substantial projected growth to USD 152.5 Billion by 2032, marking a compound annual growth rate (CAGR) of 7.60% during the forecast period from 2023 to 2032. This robust expansion is underpinned by various factors such as the thriving athleisure trend, a flourishing sports culture, and an escalating consumer inclination towards comfortable footwear. The global sneakers industry is undergoing rapid evolution across diverse regions, with key companies continually innovating in design, technology, and collaborations to meet diverse consumer preferences.

Segment Analysis:

The segmentation of the global sneakers market Outlook is based on product type, end user, and distribution channel. In terms of product type, low-top sneakers, mid-top sneakers, and high-top sneakers constitute the segments. The mid-top sneakers segment led the market in 2022, fueled by a growing awareness of health and fitness, particularly in emerging economies.

Regarding end users, the market is divided into men, women, and kids. The men's segment dominated the global market in 2022, with a projected sustained significance over the forecast period. Distribution channels include department stores, specialty stores, online platforms, and others, with the online segment holding sway in 2022 due to rising internet usage and the convenience and payment options offered by online shopping.

Regional Analysis:

Geographically, the global Sneakers market is categorized into North America, Europe, Asia-Pacific, and the Rest of the World. North America, comprising the US and Canada, dominated the market in 2022 with a 45.80% share. This dominance is attributed to changing lifestyles, increasing fashion consciousness, and high disposable income, prompting consumers to prioritize comfort over price. The United States is a key player in the region, experiencing a growing demand for sneakers.

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In 2022, Europe's Sneakers market held a substantial portion of the overall market, driven by the increasing adoption of fitness activities and heightened awareness of health globally. The Asia Pacific market is anticipated to witness significant growth from 2023 to 2032, with major contributions from China, Japan, and India. Factors such as government initiatives promoting health awareness, socialization rates, and participation in recreational sports activities are expected to boost market growth.

The rest of the world, including the Middle East, Africa, and Latin America, showcases a rising trend due to increased urbanization, rising disposable incomes, and a growing fashion consciousness. Latin America, in particular, is experiencing significant growth, with local and international brands gaining popularity.

Key Findings:

The global Sneakers market share is poised to reach USD 152.54 Billion by 2032, with a CAGR of 7.60% during the forecast period. The Asia-Pacific region is the fastest-growing market, driven by China, Japan, and India, supported by government measures promoting health awareness. The online distribution channel held the largest market share in 2022. Key players in the industry include Nike Inc., Adidas AG, New Balance Athletics, Inc., ASICS Corp., Kering SA, Skechers USA, Inc., Under Armour Inc., VF Corp., Puma SE, and Relaxo Footwears Limited.

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[sportsequipmentsmarket]

Fitness Frenzy: Delving into the Booming Indian Sports and Fitness Goods Market

The Indian sports and fitness goods market is experiencing a significant surge, driven by a growing population, rising disposable incomes, and a burgeoning health consciousness. This dynamic market, valued at USD 2,094.5 million in 2022, is projected to reach USD 3,214.5 million by 2028, exhibiting a compelling CAGR of 7.4%. Let's delve into this exciting land

Market Size and Share: A Bird's-Eye View

The Indian sports and fitness goods market is broadly divided into two segments: sports goods and fitness goods. Sports goods account for a larger share (60%), with cricket equipment, sportswear, and footwear leading the charge. Fitness goods (40%) are gaining traction, driven by rising gym memberships and the popularity of home fitness solutions.

Market Trends: Shaping the Future

Several key trends are reshaping the Indian sports and fitness goods market:

Growing demand for athleisure: Consumers are increasingly opting for comfortable and stylish clothing for both workouts and everyday wear.

Rise of e-commerce: Online platforms offer wider product selection, convenience, and competitive pricing, driving market growth.

Focus on domestic manufacturing: Government initiatives like "Make in India" are encouraging domestic production and reducing dependence on imports.

Personalized fitness: Growing demand for customized workout programs and equipment tailored to individual needs.

Focus on affordability: Affordable fitness solutions and equipment are attracting new participants, particularly in Tier 2 and Tier 3 cities.

Market Players: The Contenders in the Arena

The Indian sports and fitness goods market features a mix of established players and emerging brands:

Global giants: Nike, Adidas, Puma, Reebok, Under Armour.

Indian players: Nivia, Vector X, Cosco, Sareen Sports, SS Exports.

Niche players: Focusing on specific sports, fitness trends, or affordable solutions.

Market Share of Key Players:

Nike and Adidas: Hold the largest market share in the sportswear segment, each commanding around 20%.

Nivia: Dominates the cricket equipment market with a 60% share.

Cosco: Leads the fitness equipment segment with a 25% share.

Navigating the Game: A SWOT Analysis

Understanding the market's strengths, weaknesses, opportunities, and threats is crucial for players to succeed:

Strengths:

Large and growing population with rising disposable incomes.

Increasing awareness about health and fitness.

Government initiatives supporting domestic manufacturing and sports infrastructure.

Diverse product offerings catering to different needs and budgets.

Weaknesses:

Reliance on imports for certain high-end products.

Lack of organized retail infrastructure, particularly in rural areas.

Counterfeit products posing a challenge to genuine brands.

Limited access to quality training facilities and professional coaches.

Opportunities:

Expanding into Tier 2 and Tier 3 cities with affordable and accessible products.

Developing innovative and personalized fitness solutions.

Leveraging e-commerce and digital marketing to reach a wider audience.

Collaborating with sports federations and academies to promote sports participation.

Threats:

Economic downturns impacting consumer spending.

Competition from international brands and cheaper imports.

Rising raw material costs impacting production costs.

Stringent regulations and compliance requirements.

The Final Whistle: A Game of Growth and Potential

The Indian sports and fitness goods market presents a dynamic and promising landscape for players who can adapt to evolving trends, embrace innovation, and address market challenges. By understanding the market dynamics, key players, and their strengths and weaknesses, businesses can chart their own winning course in this exciting and ever-growing market.

[joeesco11]

Blog Post 4

SWOT Analysis for Nike:

Strengths:

 Exceptional brand recognition and loyalty. 

A worldwide network of presence and distribution. 

Innovative design and technology for products. 

Efficient marketing campaigns with high-profile athlete endorsements. 

Commitment to sustainability and ethical practices.

Weaknesses:

 Dependencies on a few key product categories, such as footwear. 

Concerning some competitors, high prices. 

There are occasional disputes in the area of labor practices. 

Vulnerability to economic downturns that affect discretionary spending.

Opportunities:

 Demand for athleisure and athletic clothing is increasing.

 Opening up to emerging markets, for example, China and India. 

The further development of e-commerce direct-to-consumer channels. 

Continued focus on sustainable and environmentally friendly products. 

Expansion of product categories related to health and wellness.

Threats:

 Competition from competitors such as Adidas and Armour has been intense. 

The fluctuations in currency exchange rates are affecting foreign trade. 

Evolving consumers' preferences and fashion trends. 

Changes to regulation affecting the manufacturing and supply chain. 

Potential disruptions in the supply chain due to global events such as pandemics.

Top Two Recommendations to Nike Management:

Diversify Product Portfolio: While Nike has excelled in footwear and athletic apparel, it should consider diversifying its product range. Expanding into fitness technology, health-related products, or sustainable fashion lines could tap into evolving consumer interests and reduce dependence on specific categories.

Enhance Digital Engagement: Given the growing importance of e-commerce, Nike should continue to invest in its online presence and direct-to-consumer channels. By leveraging data analytics and personalization, Nike can enhance the online shopping experience, deepen customer engagement, and capture valuable consumer insights.

Quinones, M., Díaz-Martín, A. M., & Gómez-Suárez, M. (2023, September 12). Retail technologies that enhance the customer experience: A practitioner-centred approach. Nature News. https://www.nature.com/articles/s41599-023-02023-z 

Salpini, C. (2021, March 23). How Nike is using DTC and data to expand its Empire. Retail Dive. https://www.retaildive.com/news/how-nike-is-using-dtc-and-data-to-expand-its-empire/596602/ 

[jimi-rawlings]

Reports in USA Today and The Wall Street Journal in 2015 described the athleisure market as growing, displacing typical workwear styles, and cutting in to sales of jeans, with a market size in 2014 as US$35 billion, representing an 8% increase from the previous year.[14][15][16] According to one estimate, the athleisure market, including footwear, was US$270 billion in 2016, and was estimated to grow of 30% in the United States and Asia by the year 2020.[17] The global market as of 2018, assessed by Allied Market Research, was noted as US$155 billion.[1] Analysts at Morgan Stanley believed that global sales could rise to over US$350 billion by 2020.[18][needs update] In Canada as of 2019, "active" clothing made up about 25 per cent of the apparel that Canadians were buying, but in 2021 that number grew to more than one-third, and sales were growing twice as fast as other forms of clothing.[13]

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