#App Building Platform

[prologic-technologies]

eCommerce mobile app builder for shopify stores Discover an eCommerce mobile app builder for shopify stores. With user-friendly interfaces and customizable features, this platform empowers businesses to create intuitive mobile shopping experiences, driving sales and customer engagement effortlessly.

[theskymahtin]

https://www.tumblr.com/theskymahtin/748608180113833984/i-cant-stop-thinking-about-the-watcher-thing-its?source=share

so true bestie and like, I'm still so curious as to how they were planning on bringing new viewers in? Like did they think that people would see their trailers and first episodes and think "ah yes, I will pay $6 for this just to watch a few more episodes!"????

I admittedly know nothing about business but it seems like such a bad idea

It is truly baffling the more I think about it ! Especially considering that most of their audience is pretty young, like...... they really just thought majority of people would hop on the band wagon immediately and pay up ? All those staff and no one thought to consider how most people barely even want to pay for Netflix, Hulu, etc........ and like not only that but they also just made the Worst and most Extreme decisions possible at every turn as well ? if they had even a little bit more restraint or whatever this would not have gone over as badly is the thing that keeps getting me like they did not have to do themselves in that thoroughly

[web3dev]

Empower your dApp journey with KrypCore, your one-stop solution for streamlined dapp development. Unleash the potential of our APIs, SDK, and cutting-edge web3 tools for a seamless and powerful dApp creation experience.

[bitalis]

“you can just leave twitter” there are people who literally rely on it for business and have worked hard getting their platforms to where it is. not everyone uses tumblr nor wants to switch platforms especially when it’s a big impact on them financially.

[rentcubo]

Rentroom’s Airbnb Clone Script will help you to manage your vacation rentals. Our Airbnb Clone will aid you to launch your own vacation rental marketplace. Build And Deploy Your Vacation Rental Software With Our Airbnb Clone Script With our Airbnb clone script you can easily install, run and manage the entire marketplace ecosystem. The Airbnb script Comes with the entire source code for backend, android/iOS apps and 5-star support to get you started.

[understanding-react-native]

Why Cross-Platform Mobile Application Development is the Future of App Building?

In the ever-evolving world of mobile technology, businesses face a growing demand to deliver exceptional apps quickly and efficiently. With users scattered across multiple platforms like iOS and Android, the challenge of reaching a broad audience without sacrificing quality or performance has led to the rise of cross-platform mobile application development. This method has gained significant momentum as the future of app building, offering numerous advantages over traditional native development.

Let’s dive into why cross-platform mobile development is set to dominate the app development landscape in the years ahead.

1. Reduced Development Costs

One of the most compelling reasons cross-platform development is the future of app building is the significant reduction in costs. Traditional app development requires building separate codebases for iOS and Android, often doubling the budget. In contrast, cross-platform frameworks like React Native, Flutter, and Xamarin enable developers to create one codebase that works seamlessly across multiple platforms.

This unified approach allows businesses to save on developer hours, reduce maintenance costs, and invest the savings into other areas such as marketing, user acquisition, or further app enhancements. For small to medium-sized businesses, startups, or even large enterprises, this can lead to significant cost savings without compromising on app quality.

2. Faster Time to Market

In a fast-moving digital landscape, time is a crucial asset. Businesses that can deliver their app to market quicker have the advantage of capturing user attention earlier, gaining critical feedback, and adapting to user needs faster than competitors.

Cross-platform development frameworks streamline the app-building process by eliminating the need to write two separate codebases. A single codebase allows developers to deploy apps on both Android and iOS platforms at the same time, drastically reducing development timelines. Faster time to market means businesses can stay agile, capitalize on trends, and respond to user demands efficiently.

3. Wider Audience Reach

Native app development locks businesses into a specific platform, often requiring additional investments to reach users on other platforms. This limits growth and forces developers to prioritize one operating system over another, resulting in missed opportunities.

With cross-platform mobile application development, businesses can reach a much wider audience from day one. By catering to both iOS and Android users simultaneously, companies maximize their app’s visibility and accessibility, gaining a competitive edge. A broader reach also means more downloads, faster user growth, and better app store rankings.

4. Consistency Across Platforms

Ensuring a consistent user experience (UX) across devices is critical for app success. When developing native apps for multiple platforms, maintaining uniformity in design and performance can be a complex and resource-intensive process.

Cross-platform development offers a solution by ensuring that apps have the same look, feel, and functionality across platforms. Frameworks like Flutter and React Native allow developers to design UI elements that behave consistently across different operating systems. This consistency ensures a cohesive brand experience for users, which in turn leads to improved user satisfaction and retention.

5. Access to Advanced Tools and Features

In the early days of cross-platform development, one of the major concerns was the lack of access to platform-specific features like cameras, GPS, and push notifications. However, with the rapid advancements in cross-platform frameworks, these limitations have largely been addressed.

Today’s cross-platform development tools offer access to native features, allowing developers to integrate advanced functionality such as biometrics, augmented reality, and native UI components without compromising on performance. This flexibility makes cross-platform apps almost indistinguishable from native apps, further pushing businesses toward adopting this approach.

6. Easier Maintenance and Updates

Maintaining two separate codebases for native apps can become a logistical nightmare when it comes to rolling out updates or fixing bugs. This often results in delayed releases and inconsistent app performance between platforms.

With cross-platform development, maintaining and updating apps is a much more streamlined process. Since the app shares a single codebase, updates can be made once and deployed across all platforms simultaneously. This ensures that users on all devices benefit from the latest features and improvements at the same time, keeping the app relevant and bug-free.

7. Growing Ecosystem of Frameworks

The ecosystem surrounding cross-platform development is growing rapidly, with new tools, libraries, and frameworks being introduced regularly. Established players like Flutter, React Native, and Xamarin continue to evolve, while newer frameworks bring fresh innovations to the space.

This vibrant ecosystem not only makes cross-platform development more efficient but also provides developers with the flexibility to choose the best tools for their project’s specific needs. Whether focusing on performance, UI/UX, or quick deployment, the variety of frameworks ensures that businesses can build robust, future-proof applications.

8. The Future is Cross-Platform

As user preferences and technologies continue to evolve, so does the app development landscape. Cross-platform development is uniquely positioned to meet the growing demand for cost-effective, high-performance, and scalable solutions. Its ability to deliver apps faster, maintain consistent user experiences, and reach broader audiences will drive its adoption as the future of mobile app building.

Whether you're a startup looking to break into the mobile space or an established business aiming to optimize your mobile strategy, cross-platform development is the way forward.

Partnering with a cross-platform mobile app development services provider can help ensure your business leverages the best tools and strategies to succeed in this ever-competitive market.

[marrywillson]

In today’s competitive mobile app market, it’s crucial to find ways to stand out from the crowd. One powerful tool that can help you achieve this is artificial intelligence (AI). AI is rapidly transforming industries, and mobile app development is no exception. This article, explores the benefits of integrating AI into your mobile app. Let’s dive deeper and see how AI can revolutionize your app and boost your business.

[apsyaiappbuilder]

Learn About The Step-By-Step Guide On How To Create A Social Networking App

Learn about the step-by-step guide on how to create a social networking app. Visit this blog for a detailed insight on AI mobile app builders.

[flutterflowdevs]

Mastering Flutterflow: Tips and Tricks for Aspiring App Developers Why Every App

In today’s fast-paced digital world, app development is more crucial than ever. With millions of apps available, standing out is a challenge for aspiring developers. This is where Flutterflow comes into play. Imagine being able to design and build beautiful applications without the steep learning curve of traditional coding. Whether you’re a seasoned developer or just starting your journey, Flutterflow offers innovative tools that can simplify the entire process. What if you could create mobile apps with minimal effort while maximizing creativity? That’s the magic of using Flutterflow as your go-to platform. It's not just about building an app; it's about mastering an art form that blends functionality with stunning visuals. If you're eager to dive into the world of app development and want to make waves in this vibrant ecosystem, let’s explore how Flutterflow can elevate your skills and help you become a proficient Flutterflow App Developer!

Benefits of Using Flutterflow for App Development

Flutterflow revolutionizes app development with its no-code approach, making it accessible for everyone. You don’t need extensive programming knowledge to create stunning applications. This feature empowers designers and entrepreneurs to bring their ideas to life quickly. The platform’s drag-and-drop interface streamlines the design process. It allows you to visualize your app in real time, reducing the back-and-forth typical of traditional coding methods. You can see changes instantly, enhancing creativity and efficiency. Another key advantage is the built-in integration with Firebase and other services. This means developers can add backend functionality without hassle, saving valuable time during project execution. Collaboration is seamless too. Flutterflow enables team members to work together effortlessly on a single project, ensuring that feedback loops are short and productive. With these benefits combined, it's clear why so many are choosing Flutterflow as their preferred development tool.

Designing Your App with Flutterflow

Designing your app with Flutterflow can be a seamless experience. The platform offers an intuitive drag-and-drop interface that simplifies the design process. You don’t need to be a coding expert to create stunning visuals. Start by exploring pre-built templates tailored for various industries. These templates provide inspiration and save time, allowing you to focus on customization. Utilize the extensive widget library available in Flutterflow. Widgets help you craft unique layouts while ensuring responsiveness across devices. From buttons to complex animations, there’s something for every vision. Pay attention to color schemes and typography; they define your brand's voice within the app. Consistency is key when it comes to user experience—ensure elements align well visually and functionally. Harness real-time collaboration features if you're part of a team. This ensures everyone stays aligned without losing creativity during the design phase.

Adding Functionality with Actions and Interactions

When it comes to enhancing your app’s capabilities, Flutterflow shines with its intuitive approach to adding functionality. The platform allows you to incorporate various actions and interactions seamlessly. Widgets are the building blocks for interactions in Flutterflow. You can easily set up buttons or gestures that trigger specific actions within your app. Whether it's navigating between screens, triggering animations, or launching external links, everything is straightforward. One of the standout features is the ability to add backend functionality without needing extensive coding knowledge. With just a few clicks, you can connect APIs or databases directly through Flutterflow’s interface. This opens up a world of possibilities for data-driven applications. Moreover, integrating third-party services like authentication providers is simple too. Set up user logins or social media sign-ins efficiently and securely using pre-built options available in Flutterflow. Testing these functionalities is equally hassle-free; you can preview changes instantly as you build your app. This iterative process helps refine user experience right from the start. Exploring these actionable elements will undoubtedly elevate your skills as a Flutterflow App Developer while also making your projects more dynamic and engaging for users looking forward to their next favorite application.

For More Information :

Flutterflow Application Development

Develop AI Apps in Flutterflow

Flutterflow Web Development Company

[jcmarchi]

Aman Sareen, CEO of Aarki – Interview Series

New Post has been published on https://thedigitalinsider.com/aman-sareen-ceo-of-aarki-interview-series/

Aman Sareen, CEO of Aarki – Interview Series

Aman Sareen is the CEO of Aarki, an AI company that delivers advertising solutions that drive revenue growth for mobile app developers. Aarki allows brands to effectively engage audiences in a privacy-first world by using billions of contextual bidding signals coupled with proprietary machine learning and behavioral models. Working with hundreds of advertisers globally and managing over 5M mobile ad requests per second from over 10B devices, Aarki is privately held and headquartered in San Francisco, CA with offices across the US, EMEA, and APAC.

Could you share a bit about your journey from co-founding ZypMedia to leading Aarki? What key experiences have shaped your approach to AI and AdTech?

My adtech leadership odyssey began with co-founding ZypMedia in 2013, where we engineered a cutting-edge demand-side platform tailored for local advertising. This wasn’t just another DSP; we built it from the ground up to handle high-volume, low-dollar campaigns with unprecedented efficiency. Think of it as the precursor to the hyper-localized, AI-driven targeting we see today.

As CEO, I steered ZypMedia to $20 million in SaaS revenue and processed $200 million in media transactions annually. This experience was a crucible for understanding the sheer scale of data that modern ad platforms must handle — a challenge tailor-made for AI solutions.

My stint at LG Ad Solutions, post-ZypMedia’s acquisition by Sinclair, was a deep dive into the world of device manufacturers and how the control of viewership data can shape the future of Connected TV (CTV) advertising. We used a lot of AI/Machine learning in building the LG Ads business, where the data collected from devices was used to generate targeting segments, inventory blocks, and planning software.

As CEO of Aarki since 2023, I’m at the forefront of the mobile advertising revolution. I can say that my journey has instilled in me a profound appreciation for the transformative power of AI in adtech. The progression from basic programmatic to AI-driven predictive modeling and dynamic creative optimization has been nothing short of remarkable.

I’ve come to see AI not just as a tool but as the backbone of next-generation adtech. It’s the key to solving the industry’s most pressing challenges; from privacy-compliant targeting in a post-device ID world to creating genuine and personalized ad experiences at scale. I firmly believe that AI will not only solve the pain points the advertisers face but also revolutionize how operations are run at platforms like Aarki. The lessons from my journey — the importance of scalability, data-driven decision-making, and continuous innovation — are more relevant than ever in this AI-first era.

Can you elaborate on how Aarki’s multi-level machine-learning infrastructure works? What specific advantages does it offer over traditional adtech solutions?

My experiences have taught me that the future of adtech lies in harmonizing big data, machine learning, and human creativity. At Aarki, we explore how AI can enhance every aspect of the mobile advertising ecosystem; from bid optimization and fraud detection to creative performance prediction and user acquisition strategies.

At this stage, Aarki’s multi-level machine learning infrastructure is designed to address several critical aspects of mobile advertising, from fraud prevention to user value prediction. Here’s how it works and why it’s advantageous:

Fraud Detection and Inventory Quality Control: It’s designed to protect our clients’ performance and budgets. Our multi-layered approach combines proprietary algorithms with third-party data to stay ahead of evolving fraud tactics. We ensure campaign budgets are invested in genuine, high-quality inventory by constantly evaluating user behaviors and maintaining an up-to-date fraud database.

Deep Neural Network (DNN) Models: Our core infrastructure utilizes multi-stage DNN models to predict the value of each impression or user. This granular approach allows each model to learn features most crucial for specific conversion events, enabling more precise targeting and bidding strategies compared to one-size-fits-all models.

Multi-objective Bid Optimizer™ (MOBO): Unlike simple bid shading used by most DSPs, our MOBO considers multiple factors beyond price. It uses dynamic variables such as campaign and inventory attributes, predicted user value, and CPM segmentation to optimize bids. This sophisticated method maximizes ROI while balancing multiple objectives, finding optimal bids that win, meet KPI goals, and pace correctly to utilize campaign budgets fully.

These components offer significant advantages over traditional AdTech solutions:

Superior fraud detection

More accurate predictions and better ROI through multi-stage DNNs

Granular creative hyper-targeting with multi-objective bid pricing

Scalability to handle vast amounts of data

Privacy-first targeting with contextual cohorts

Our AI-driven approach allows for unprecedented accuracy, efficiency, and adaptability in mobile advertising campaigns. By leveraging deep learning and advanced optimization techniques, Aarki delivers superior performance while maintaining a strong focus on privacy and fraud prevention.

How does the Dynamic Multi-object Bid Optimizer function, and what impact does it have on maximizing ROI for your clients?

The Dynamic Multi-object Bid Optimizer is a sophisticated system that goes beyond traditional bid shading algorithms. Unlike simple bid shading algorithms that focus solely on pricing just under the predicted winning bid, our optimizer considers multiple objectives simultaneously. This includes not just price but also campaign performance metrics, inventory quality, and budget utilization.

The optimizer takes into account a range of dynamic variables, including campaign and inventory attributes, predicted user value, and CPM segmentation. These variables guide the optimization process around client-specific KPIs, primarily ROI. This allows us to tailor our bidding strategy to each client’s unique goals.

One of the key strengths of our optimizer is its ability to balance between acquiring high-value users efficiently and exploring new, untapped user segments and inventory. This exploration helps us discover valuable opportunities that more rigid systems might miss.

In practice, this means our clients can expect more efficient use of their ad spend, higher-quality user acquisition, and, ultimately, better ROI on their campaigns. For example, it might make sense to pay 50% more to bid for a user who is 5 times more valuable (ROAS). The optimizer’s ability to balance multiple objectives and adapt in real-time allows us to navigate the complex mobile advertising landscape more effectively than traditional, single-objective bidding systems.

Aarki emphasizes a privacy-first approach in its operations. How does your platform ensure user privacy while still delivering effective ad targeting?

I’m proud to say that privacy-first engagement is one of the core pillars of our platform, along with our AI platform. We’ve embraced the challenges of the no-device-ID world and developed innovative solutions to ensure user privacy while delivering effective ad targeting. Here’s how we accomplish this:

ID-less Targeting: We’ve fully adapted to the post-IDFA landscape and are SKAN 4 compliant. Our platform operates without relying on individual device IDs, prioritizing user privacy from the ground up.

Contextual Signals: We leverage a wide array of contextual data points such as device type, OS, app, genre, time of day, and region. These signals provide valuable targeting information without requiring personal data.

Massive Contextual Data Processing: We process over 5 million ad requests per second from over 10 billion devices globally. Each request has a wealth of contextual signals, providing us with a rich, privacy-compliant dataset.

Advanced Machine Learning: Our 800 billion row training model database correlates these contextual signals with historical outcome data. This allows us to derive insights and patterns without compromising individual user privacy.

Dynamic Behavioral Cohorts: Using machine learning, we create highly detailed, dynamic behavioral cohorts based on aggregated contextual data. These cohorts enable efficient optimizations and scaling without relying on personal identifiers.

ML-driven Creative Targeting™: For each cohort, we use machine learning in collaboration with our creative team to devise optimal creative strategies. This approach ensures relevance and effectiveness without infringing on individual privacy.

Continuous Learning and Adaptation: Our AI models continuously learn and adapt based on campaign performance and evolving contextual data, ensuring our targeting remains effective as privacy regulations and user expectations evolve.

Transparency and Control: We provide clear information about our data practices and offer users control over their ad experiences wherever possible, aligning with privacy best practices.

By leveraging these privacy-first strategies, Aarki delivers effective ad targeting while respecting user privacy. We’ve turned the challenges of the privacy-first era into opportunities for innovation, resulting in a platform that’s both privacy-compliant and highly effective for our clients’ user acquisition and re-engagement campaigns. As the digital advertising landscape evolves, Aarki remains committed to leading the way in privacy-first, AI-driven mobile advertising solutions.

Can you explain the concept of ML-driven Creative Targeting™ and how it integrates with your creative strategy?

ML-driven Creative Targeting™ is our methodology for optimizing ad creatives based on the behavioral cohorts we identify through our machine learning models. This process involves several steps:

Cohort Analysis: Our ML models analyze vast amounts of contextual data to create detailed behavioral cohorts.

Creative Insights: For each cohort, we use machine learning to identify the creative elements that are likely to resonate most effectively. This could include color schemes, ad formats, messaging styles, or visual themes.

Collaboration: Our data science team collaborates with our creative team, sharing these ML-derived insights.

Creative Development: Based on these insights, our creative team develops tailored ad creatives for each cohort. This might involve adjusting imagery, copy, calls-to-action, or overall ad structure.

Dynamic Assembly: We use dynamic creative optimization to assemble ad creatives in real-time, matching the most effective elements to each cohort.

Continuous Optimization: As we gather performance data, our ML models continually refine their understanding of what works for each cohort, creating a feedback loop for ongoing creative improvement.

Scale and Efficiency: This approach allows us to create highly targeted creatives at scale without the need for manual segmentation or guesswork.

The result is a synergy between data science and creativity. Also one of our core pillars, Unified Creative Framework, ensures that our ML models provide data-driven insights into what works for different audience segments. At the same time, our creative team brings these insights to life in compelling ad designs. This approach enables us to deliver more relevant, engaging ads to each cohort, simultaneously improving campaign performance and user experience.

What role does your creative team play in developing ad campaigns, and how do they collaborate with the AI models to optimize ad performance?

Our creative team plays an integrated role in developing effective ad campaigns at Aarki. They work in close collaboration with our AI models to optimize ad performance. The creative team interprets insights from our ML models about what resonates with different behavioral cohorts. They then craft tailored ad creatives, adjusting elements like visuals, messaging, and formats to match these insights.

As campaigns run, the team analyzes performance data alongside the AI, continuously refining their approach. This iterative process allows for rapid optimization of creative elements.

The synergy between human creativity and AI-driven insights enables us to produce highly targeted, engaging ads at scale, driving superior performance for our clients’ campaigns.

How does Aarki’s AI infrastructure detect and prevent ad fraud? Can you provide some examples of the types of fraud your system identifies?

As I mentioned earlier, Aarki employs a multi-layered approach to combat ad fraud. We are approaching fraud deterrence as a pre-bid filter with post-bid analytics of the data that comes through our systems. While I’ve already outlined our general strategy, I can provide some specific examples of the types of fraud our system identifies:

Click flooding: Detecting abnormally high click rates from specific sources.

Install farms: Identifying patterns of multiple installs from the same IP address or device.

Abnormal click-to-install time (CTIT): Spotting abnormal click-to-install times as a signal for bot activity.

Low Retention Rates: Identifying users from publishers that repeatedly exhibit low retention rates after install.

Our AI continuously evolves to recognize new fraud tactics, protecting our clients’ budgets.

How does Aarki’s approach to user acquisition and re-engagement differ from other platforms in the industry?

Aarki’s approach to user acquisition and re-engagement sets us apart in several key ways:

Privacy-First Strategy: We’ve fully embraced ID-less targeting, making us SKAN 4 compliant and future-ready in a privacy-focused landscape.

Advanced AI and Machine Learning: Our multi-level machine learning infrastructure processes vast amounts of contextual data, creating sophisticated behavioral cohorts without relying on personal identifiers.

ML-driven Creative Targeting™: We uniquely combine AI insights with human creativity to develop highly targeted ad creatives for each cohort.

Dynamic Multi-object Bid Optimizer: Our bidding system considers multiple objectives simultaneously, balancing efficiency with exploration to maximize ROI.

Contextual Intelligence: We leverage trillions of contextual signals to inform our targeting, going beyond basic demographic or geographic segmentation.

Continuous Optimization: Our AI models continuously learn and adapt, ensuring our strategies evolve with changing user behaviors and market conditions.

Unified Approach: We offer seamless integration of user acquisition and re-engagement strategies, providing a holistic view of the user journey.

Scalability: Our infrastructure can handle immense data volumes (5M+ ad requests per second from 10B+ devices), enabling highly granular targeting at scale.

Advanced Fraud Deterrence Mechanisms: Our in-house pre-bid fraud filters, post-bid analytics of massive data volumes, combined with 3rd-party data, put us at the forefront of saving our clients’ money from fraudulent traffic.

This combination of privacy-centric methods, advanced AI, creative optimization, fraud deterrence, and scalable infrastructure allows us to deliver more effective, efficient, and adaptable campaigns.

My experiences have taught me that the future of ad tech lies in harmonizing big data, machine learning, and human creativity. I take pride in the fact that, in addition to our technology, we also have an outstanding team of analysts, data scientists, and creative professionals who add human creativity to our tech.

Could you share some success stories where Aarki’s platform significantly improved client ROI and campaign effectiveness?

The AppsFlyer Performance Index recognizes Aarki as a leader in retargeting, ranking us #1 for gaming in North America and #3 globally. We are also rated as a top performer across all Singular advertising ROI indexes. This case study is also a testament to our global leadership. Not just for gaming, but we have recent case studies showcasing our ability to drive results across various app categories.

I’m proud to highlight our partnership with DHgate, a leading e-commerce platform. Our retargeting campaigns for both Android and iOS delivered exceptional results, showcasing Aarki’s ability to drive performance at scale.

Leveraging our deep neural network technology, we precisely assembled user segments to maximize retargeting effectiveness. This resulted in a 33% growth in higher-intent user clicks and a 33% increase in conversions.

Most impressively, while DHgate’s spend with Aarki increased by 52%, we consistently exceeded their 450% D30 ROAS goals by 1.7x, achieving an outstanding 784% ROAS. This case exemplifies our commitment to delivering superior results for our clients. Read more about it here.

For a food and delivery app, we implemented a retargeting campaign to reactivate users and acquire new customers efficiently.

This resulted in a 75% decrease in Cost Per Acquisition (CPA) and 12.3 million user reactivations. The key to success was utilizing our Deep Neural Network models to target the right audiences with tailored messaging, keeping the campaign fresh and engaging. Read it here.

These case studies demonstrate our ability to drive significant improvements in key metrics across different app categories and campaign types. Our privacy-first approach, advanced AI capabilities, and strategic use of contextual data allow us to deliver outstanding results for our clients, whether in user acquisition or re-engagement efforts.

What future advancements in AI and machine learning do you foresee as pivotal for the mobile advertising industry?

Looking ahead, I anticipate several pivotal advancements in AI and machine learning for mobile advertising:

Enhanced privacy-preserving techniques: The massive scale of data we process will lead to unprecedented learning capabilities. Deep neural networks (DNNs) will leverage this to create superior privacy-first engagement strategies. In fact, the concept of “targeting” will evolve so dramatically that we’ll need new terminology to describe these AI-driven, predictive approaches.

Generative AI for real-time creative optimization: We’ll see AI that can not only optimize but also create and dynamically modify ad creatives in real-time. This will revolutionize how we approach ad design and personalization.

Holistic Predictive Models: By combining our deep neural networks for product insights with our Multi-Objective Bid OptimizerTM (MOBO) for pricing, we’ll develop highly effective and efficient models for both user acquisition and retargeting. These will provide incredibly accurate predictions of long-term user value, allowing for smarter, more strategic campaign management.

These advancements will likely lead to more effective, efficient, and user-friendly mobile advertising experiences.

Thank you for the great interview, readers who wish to learn more should visit Aarki.

[infostride]

Cousera Business Model

Learn about Coursera Business Model and how it has transformed online education. This post explains how Coursera offers courses from top universities, its revenue strategies, and the benefits for both learners and educators. Discover the key elements that make Coursera a leader in the e-learning space. Perfect for those interested in understanding the dynamics of online education platforms.

[saperp]

Unlock the Power of Your Business The Ultimate Guide How To Use Salesforce Platform

/ Salesforce / By softatdm1

Harness the full potential of Salesforce and transform your customer relationships with this guide on how to use Salesforce platform. Discover a comprehensive roadmap, expert tips, and secrets…

Harness the full potential of Salesforce and transform your customer relationships. Discover a comprehensive roadmap, expert tips, and secrets

Imagine this: your leads are lukewarm, opportunities linger in limbo, and customer satisfaction resembles a tumbleweed rolling through a ghost town. Sound familiar? If you’re wrestling with a business built on shaky relationships and inefficient processes, it’s time to empower your customer connections and unleash the business-transforming beast within the Salesforce platform.

This isn’t just another CRM software guide. We’re talking about propelling your company from stagnant to skyrocketing, from frustrated to fanatic about your customers. Salesforce isn’t just a platform; it’s a secret weapon, a customer experience alchemist, and a data-driven growth engine rolled into one. But navigating its vast potential can feel like scaling Mount Everest in flip-flops – that’s where this ultimate guide comes in.

We’ll hold your hand (metaphorically, of course) as you unlock the hidden wonders of Salesforce. We’ll demystify the lingo, conquer the setup process, and guide you through its core functionalities like a seasoned Sherpa. Get ready to tame your leads, ignite sales pipelines, and turn customer service into a symphony of satisfaction. Buckle up, business owners, because we’re about to transform your customer relationships from tepid to torrid, and witness the explosive growth that only Salesforce can ignite.

This isn’t just about software; it’s about reimagining your business, rekindling customer love, and finally achieving the success you deserve. So, ditch the tumbleweeds and let’s get started.

Remember, the ultimate key to unlocking the Salesforce platform is in your hands – all you need is the right roadmap. And guess what? You’re holding it.

Setting Sail on the Salesforce Sea: Your Guided Tour on How to Use the Salesforce Platform

Remember that feeling of navigating a new city with an untamed map? Excitement mingled with a touch of bewilderment? Welcome to the initial voyage on the vast ocean of Salesforce! Fear not, intrepid explorer, for this section will equip you with the compass and sextant needed for how to use Salesforce platform, enabling you to chart your course and confidently claim your digital territory.

2.1. Claiming Your Domain: Account Creation and Activation

Your first conquest: establishing your rightful place on the Salesforce map. The account creation process is your gateway to mastering how to use the Salesforce platform. With straightforward steps, you’ll define your company’s digital footprint, set user permissions, and customize access levels. Imagine it as constructing the majestic castle from which your customer relationships will flourish.

But be warned, like any uncharted land, a few initial hurdles might await. Don’t worry, though! We’ll navigate the nuances of email verification, security questions, and license options together, ensuring your journey begins smoothly. With your secure digital castle erected, it’s time to explore the inner workings of your newfound realm.

2.2. Familiarizing Yourself with the Terrain: Demystifying the User Interface

Step beyond the castle gates and behold the expansive landscape of the Salesforce interface. Fear not the seemingly overwhelming array of buttons and menus! Each element, from intuitive dashboards to customizable layouts, is thoughtfully designed to empower your customer interactions.

We’ll embark on a guided tour, dissecting the key landmarks: navigation bars, object managers, and record details. You’ll learn to speak the language of Salesforce elements, understanding what “leads” and “opportunities” signify, and how to navigate the “activity timeline” like a seasoned adventurer. Soon, the interface will no longer be a foreign land, but an intimate map guiding you towards customer relationship mastery.

2.3. Tailoring Your Experience: Unleashing the Power of Customization

Your kingdom, your rules! Salesforce empowers you to personalize your experience, adapting it to your unique business needs. Imagine transforming the castle’s grand hall into a bustling marketplace, tailoring dashboards to display the metrics that matter most, and building custom fields to capture every nugget of customer data.

We’ll explore the customization tools at your disposal, from modifying layouts to creating custom objects. You’ll learn to wield the power of drag-and-drop functionality, crafting a user interface that reflects your workflow and fuels your customer-centric endeavors. By the end, your Salesforce experience will be as unique and efficient as your business itself, a well-oiled machine primed for customer relationship glory.

This is just the beginning of your voyage on the Salesforce sea. Stay tuned for the next sections, where we’ll delve deeper into the platform’s powerful functionalities and unleash the full potential of your customer relationships!

3. Building Your Customer Empire: Mastering the Core Functionalities of Salesforce

Having charted your course and familiarized yourself with the land, it’s time to raise the banner of customer-centricity and delve into the core functionalities that make Salesforce a veritable powerhouse. Each feature is a building block in your customer relationship empire, designed to streamline processes, foster engagement, and drive growth. Let’s explore these key tools and transform your kingdom from fledgling outpost to bustling metropolis.

Building Your Customer Empire: Mastering How to Use the Core Functionalities of Salesforce

Having charted your course and familiarized yourself with the land, it’s time to raise the banner of customer-centricity and delve into how to use the Salesforce platform, exploring the core functionalities that make it a veritable powerhouse. Each feature is a building block in your customer relationship empire, designed to streamline processes, foster engagement, and drive growth. Let’s explore these key tools and transform your kingdom from a fledgling outpost to a bustling metropolis.

3.1. The Heart of the Matter: Managing Contacts and Accounts

At the foundation of any great empire lies a strong sense of community. In Salesforce, this community is built around your contacts and accounts. These are the lifeblood of your customer universe, the individuals and organizations you interact with and strive to delight.

Imagine your contacts as valued citizens, each with their unique preferences and needs. We’ll show you how to organize them efficiently, track their interactions, and gather valuable insights using powerful search tools and customizable record details. Your accounts, then, become flourishing districts within your empire, housing groups of related contacts and acting as central hubs for managing interactions and sales pipelines.

By mastering the art of contact and account management, you lay the groundwork for personalized experiences, targeted communication, and ultimately, deeper customer relationships.

3.2. From Stagnant to Streamlined: Conquering Sales Automation

The quest for sales is no longer a disorganized scramble through the wilderness. Salesforce equips you with a sales automation war chest, ready to turn leads into loyal customers with laser-like precision. We’ll guide you through the creation of pipelines – strategic pathways representing the stages of your sales journey. Imagine each stage as a fortified gate, where leads are nurtured and qualified before advancing to the next level.

With Salesforce, you’ll master the art of lead generation, lead scoring, and opportunity management. We’ll unveil the secrets of automated workflows, email sending tools, and insightful reports that keep you in control of every step of the sales process. No more lost leads or forgotten follow-ups; your sales engine will purr with the efficiency of a well-oiled machine.

3.3. Customer Service as a Symphony: Harmonizing Interactions and Resolutions

Happy customers are loyal subjects, their satisfaction the lifeblood of your empire. But navigating the often-turbulent waters of customer service can be tricky. With Salesforce, however, you can transform every interaction into a harmonious symphony of resolutions.

We’ll introduce you to powerful case management tools, where customer inquiries are transformed into trackable tasks with assigned owners and deadlines. Imagine each case as a musical note, needing to be played perfectly in its turn to create a beautiful customer experience. We’ll equip you with automated case routing, knowledge base resources, and escalation tools, ensuring every issue is addressed with speed and expertise.

By prioritizing customer service and leveraging the power of Salesforce, you’ll turn fleeting interactions into lasting relationships, ensuring your customer empire enjoys peace and prosperity for years to come.

This is just the first verse of the Core Functionalities symphony. Stay tuned for the next sections, where we’ll delve deeper into marketing automation, analytics, and more, revealing the full potential of your customer relationship orchestra!

4. Scaling the Peak: Unveiling the Advanced Features and Integrations of Salesforce

Your customer empire has risen from humble beginnings to a thriving metropolis. Now, it’s time to ascend the peak of business mastery by unlocking the true potential of Salesforce’s advanced features and integrations. These secret weapons extend your reach, personalize experiences, and drive data-fueled growth, transforming your kingdom into a beacon of innovation and customer delight.

4.1. Bespoke Brilliance: Custom App Development for the Discerning Ruler

No two empires are alike, and with Salesforce, your customer relationships can be tailored to your unique needs. Forget cookie-cutter solutions; the platform empowers you to develop custom apps that perfectly fit your business like a well-tailored suit. Imagine crafting your own tools for managing loyalty programs, automating onboarding processes, or even building industry-specific dashboards.

We’ll unveil the tools and resources available for custom app development, from drag-and-drop functionality to powerful coding languages. You’ll learn to identify opportunities for bespoke solutions, understand the development process, and appreciate the transformative power of creating apps that reflect your business DNA. With custom apps, your customer empire will stand out from the crowd, offering experiences as unique and valuable as your brand itself.

4.2. Expanding Your Borders: Connecting with Other Realms through Integrations

No empire thrives in isolation. To keep your customer relationships flourishing, Salesforce offers a vast realm of integrations that exemplify how to use the Salesforce platform. Think of them as bridges connecting your Salesforce kingdom to other platforms, data sources, and business tools. Imagine effortlessly syncing email marketing campaigns, feeding financial data into reports, or triggering automated workflows with external applications.

We’ll guide you through the diverse landscape of available integrations, exploring popular tools for communication, data management, and process automation. You’ll learn to harness the power of connectors and custom integrations, expanding your reach and enriching your customer interactions with data-driven insights and seamless workflows. With smart integrations, your empire’s borders will dissolve, creating a world of connected experiences that delight your customers and power your success.

4.3. Knowledge is Power: Mastering Data Management and Security in Your Kingdom

Just like any flourishing empire, your Salesforce kingdom needs robust data governance and security protocols. From ensuring data accuracy and accessibility to safeguarding customer information, these measures are not only essential for responsible business practices but also fuel trust and loyalty among your customer subjects.

We’ll delve into the powerful data management tools offered by Salesforce, including backup and recovery options, data access controls, and field-level security. You’ll learn to create audit trails, track user activity, and implement data encryption methods, ensuring your customer data remains secure and readily available for insights and informed decision-making. With the right data management and security measures in place, your empire will stand tall against digital threats, fostering a climate of trust and transparency with your customers.

This is just the first breath of thin mountain air on the peak of advanced features and integrations. Stay tuned for the next sections, where we’ll explore powerful tools for analytics, reporting, and more, empowering you to rule your customer empire with data-driven wisdom and unwavering security.tunesharemore_vertadd_photo_alternate.

Sharpening Your Sword: Best Practices and Tips for Mastering How to Use Your Salesforce Platform Empire

As your customer empire flourishes, the time comes to hone your skills and refine your approach on how to use the Salesforce platform. With great power comes great responsibility, and maximizing the potential of Salesforce requires not just knowledge, but also astute strategy and insightful tips. In this section, we’ll unveil the secrets of seasoned Salesforce rulers, empowering you to turn good into great and ordinary into extraordinary.

5.1. Efficiency is King: Streamlining Workflows and Processes

Even the most expansive empires can stumble on inefficient processes. In Salesforce, the key to smooth sailing lies in workflow automation. Imagine eliminating repetitive tasks, setting up automatic notifications, and triggering actions based on specific criteria. By harnessing the power of workflows, you’ll free up valuable time for strategic thinking and deeper customer engagement.

We’ll share best practices for building effective workflows, from identifying automation opportunities to designing efficient triggers and actions. You’ll learn to leverage pre-built templates and custom formulas, creating a network of automated tasks that keeps your empire running like a well-oiled machine. Remember, efficiency isn’t just about saving time; it’s about empowering your teams to focus on what truly matters – your customers.

5.2. Data-Driven Decisions: Harnessing the Power of Analytics and Reporting

Without a map, even the most intrepid explorer can get lost. In the realm of Salesforce, your map comes in the form of analytics and reporting. These tools transform raw data into actionable insights, revealing trends, highlighting customer behaviors, and guiding your strategic decisions. Imagine visualizing sales pipelines, pinpointing engagement anomalies, and understanding customer preferences through intuitive dashboards.

We’ll explore the powerful reporting tools built into Salesforce, showcasing techniques for creating custom reports, scheduling automated insights, and leveraging data visualization tools. You’ll learn to translate data into actionable strategies, optimizing your customer interactions, refining your marketing campaigns, and driving results-oriented decisions. Remember, data is not just numbers; it’s the voice of your customers, waiting to be heard and understood.

5.3. The Customer as Compass: Cultivating a Culture of Customer-Centricity

At the heart of any thriving empire lies its people. In your customer empire, the people are your customers, and cultivating a culture of customer-centricity is your true north. Salesforce provides you with the tools and insights to personalize interactions, anticipate needs, and proactively nurture relationships. Imagine tailoring marketing campaigns based on customer preferences, responding to inquiries in real-time, and measuring customer satisfaction with unwavering commitment.

We’ll share best practices on how to use the Salesforce platform for building a customer-centric culture within your Salesforce ecosystem. You’ll learn to leverage automation for personalized communication, use data to predict customer needs, and embed feedback loops into every interaction. Remember, your customers are the lifeblood of your empire; treat them with respect, anticipate their needs, and exceed their expectations, and your kingdom will flourish beyond measure.

This is just the first step on the path to becoming a Salesforce master. Stay tuned for the next sections, where we’ll explore strategies for continuous improvement, troubleshooting common challenges, and maximizing your return on investment, ensuring your customer empire reigns supreme for years to come.

6. Conclusion

Your journey through the vast landscape of Salesforce has come to an end, yet the true adventure, the building of your customer empire, has just begun. We’ve equipped you with the knowledge to chart your course, navigate the core functionalities like a seasoned explorer, and ascend the peak of advanced features and integrations. Each step on this path, from streamlining workflows to cultivating customer-centricity, unlocks an invaluable treasure: deeper customer relationships, streamlined processes, and ultimately, explosive business growth.

Remember, the potential of Salesforce lies not just in the platform itself, but in your unique vision and unwavering commitment to your customers. Embrace the learning opportunities, experiment with customization options, and let data guide your decisions. Every challenge overcome, every personalized interaction, every insightful report contributes to the thriving ecosystem of your customer kingdom.

So, adventurer, go forth and conquer! Let Salesforce be your compass, your map, and your secret weapon. With dedication and a dash of ingenuity, you’ll transform your customer relationships from tepid encounters to passionate loyalties, and witness the transformative power of Salesforce fuel the rise of your own customer empire. Now, log in, explore, and remember, the greatest treasure lies not in the software, but in the connections you forge and the customer journeys you orchestrate. Go forth and build!

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Tbh at this point you should just make your own webcomic app/website because it would probably be 100 times better than whatever going on with webtoon right now.

hahaha it wouldn't tho, sorry 💀

Here's the fundamental issue with webcomic platforms that a lot of people just don't realize (and why they're so difficult to run successfully):

Storage costs are incredibly expensive, it's why so many sites have limitations on file sizes / page sizes / etc. because all of those images and site info have to be stored somewhere, which costs $$$.

Maintenance costs are expensive and get more so as you grow, you need people who are capable of fixing bugs ASAP and managing the servers and site itself

Financially speaking, webcomics are in a state of high supply, low demand. Loads of artists are willing to create their passion projects, but getting people to read them and pay for them is a whole other issue. Demand is high in the general sense that once people get attached to a webtoon they'll demand more, but many people aren't actually willing to go looking for new stuff to read and depend more on what sites feed them (and what they already like). There are a lot of comics to go around and thus a lot of competition with a limited audience of people willing to actually pay for them.

Trying to build a new platform from the ground up is incredibly difficult and a majority of sites fail within their first year. Not only do you have to convince artists to take a chance on your platform, you have to convince readers to come. Readers won't come if there isn't work on the platform to read, but artists won't come if they don't think the site will be worth it due to low traffic numbers. This is why the artists with large followings who are willing to take chances on the smaller sites are crucial, but that's only if you can convince them to use the site in favor of (or alongside) whatever platform they're using already where the majority of their audience lies. For many creators it's just not worth the time, energy, or risk.

Even if you find short-term success, in the long-term there are always going to be profit margins to maintain. The more users you pull in, the more storage is used by incoming artists, the more you have to spend on storage and server maintenance costs, and that means either taking the risk at crowdfunding (ex. ComicFury) or having to resort to outsider investments (ex. Tapas). Look at SmackJeeves, it used to be a titan in the independent webcomic hosting community, until it folded over to a buyout by NHN and then was pretty much immediately shuttered due to NHN basically turning it into a manwha scanlation site and driving away its entire userbase. And if you don't get bought out and try your hand at crowdfunding, you may just wind up living on a lifeline that could cut out at any moment, like what happened to Inkblazers (fun fact, the death of Inkblazers was what kicked off the cultural shift in Tapas around 2015-16 when all of IB's users migrated over and brought their work with them which was more aimed towards the BL and romancee drama community, rather than the comedy / gag-a-day culture that Tapas had made itself known for... now you deadass can't tell Tapas apart from a lot of scanlation sites because it got bought out by Kakao and kept putting all of its eggs into the isekai/romance drama basket.)

Right now the mindset in which artists and readers are operating is that they're trying way, way too hard to find a "one size fits all" site. Readers want a place where they can find all their favorite webtoons without much effort, artists wants a place where they can post to an audience of thousands, and both sides want a community that will feel tight-knit. But the reality is that you can't really have all three of those things, not on one site. Something always winds up having to be sacrificed - if a site grows big enough, it'll have to start seeking more funding while also cutting costs which will result in features becoming paywall'd, intrusive ads, creators losing their freedom, and/or outsider support which often results in the platform losing its core identity and alienating its tight-knit community.

If I had to describe what I'm talking about in a "pick one" graphic, it would look something like this:

(*note: this is mostly based on my own observations from using all of these sites at some point or another, they're not necessarily entirely accurate to the statistical performance of each site, I can only glean so much from experience and traffic trackers LMAO that said I did ask some comic pals for input and they were very helpful in helping me adjust it with their own takes <3).

The homogenization of the Internet has really whipped people into submission for the "big sites" that offer "everything", but that's never been the Internet, it relies on being multi-faceted and offering different spaces for different purposes. And we're seeing that ideology falter through the enshittification of sites like Twitter, Facebook, Instagram, etc. where users are at odds with the platforms because the platforms are gutting features in an attempt to satisfy shareholders whom without the platforms would not exist. Like, most of us aren't paying money to use social media sites / comic platform sites, so where else are they gonna make the necessary funds to keep these sites running? Selling ad space and locking features behind paywalls.

And this is especially true for a lot of budding sites that don't have the audience to support them via crowdfunding but also don't have the leverage to ask for investments - so unless they get really REALLY lucky in EITHER of those departments, they're gonna be operating at a loss, and even once they do achieve either of those things there are gonna be issues in the site's longevity, whether it be dying from lack of growing crowdfunding support or dying from shareholder meddling.

So what can we do?

We can learn how to take our independence back. We don't have to stop using these big platforms altogether as they do have things to offer in their own way, particularly their large audience sizes and dipping into other demographics that might not be reachable from certain sites - but we gotta learn that no single site is going to satisfy every wish we have and we have to be willing to learn the skills necessary to running our own spaces again. Pick up HTML/CSS, get to know other people who know HTML/CSS if you can't grasp it (it's me, I can't grasp it LOL), be willing to take a chance on those "smaller sites" and don't write them off entirely as spaces that can be beneficial to you just because they don't have large numbers or because they don't offer rewards programs. And if you have a really polished piece of work in your hands, look into agencies and publishing houses that specialize in indie comics / graphic novels, don't settle for the first Originals contract that gets sent your way.

For the last decade corporations have been convincing us that our worth is tied to the eyes we can bring to them. Instead of serving ourselves, we've begun serving the big guys, insisting that it has to be worth something eventually and that it'll "payoff" simply by the virtue of gambler's fallacy. Ask yourself what site is right for you and your work rather than asking yourself if your work is good enough for them. Most of us are broke trying to make it work on these sites anyways, may as well be broke and fulfilled by posting in places that actually suit us and our work if we can. Don't define your success by what sites like Webtoons are enforcing - that definition only benefits them, not you.