#Amazon India Fashion Week
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Indian high-end clothing has never been showcased more lavishly than at Amazon India Couture Week 2015. It featured an array of Indian designers who showcased their distinct perspectives on the runway. While embracing modern trends and innovations, the occasion celebrated India’s rich cultural heritage. The diversity and dynamism of Indian fashion were evident in Manav Gangwani's opulent creations and Rahul Mishra's sustainable designs. It was the end of Amazon India Couture Week 2015 that marked the beginning of a new generation of luxury and creativity in the fashion world.
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Top Hottest Models In India 2023
India has some of the most gorgeous and talented models who have taken the fashion industry by storm with their stunning looks, versatility, and talent. In this article, we will introduce you to the top hottest models in India in 2023 who have made a mark in the industry with their charm and elegance.
Top Hottest Models In India 2023
1. Gauri Mehta:
Gauri Mehta is a 23-year-old model from Mumbai, who has gained a massive fan following on social media platforms like Instagram and TikTok. She has worked with various fashion brands and designers, and her charming personality has earned her many brand endorsements.
Age: 23 years old (as of 2023)
Career: Gauri Mehta started her career as a model at a young age and quickly rose to fame due to her stunning looks and charming personality. She has worked with many renowned fashion designers and brands, such as Lakme Fashion Week, FBB, and Max Fashion. Gauri has also been featured in numerous editorial shoots for magazines and online platforms.
Brand endorsements: Gauri Mehta has a significant following on social media platforms like Instagram and TikTok, which has led to several brand endorsements. She has worked with brands such as Nykaa, Daniel Wellington, and L'Oreal, among others.
Achievements: Despite being relatively new to the industry, Gauri Mehta has already achieved a lot of success. She was recently listed as one of the top 10 models to watch out for by Vogue India. Additionally, Gauri has won several awards for her work, including the Best Model of the Year Award at the Indian Model Awards in 2022.
Instagram followers: Gauri Mehta has over 1 million followers on Instagram, where she regularly posts pictures of her modeling work, as well as her personal life. She is known for her effortless style and natural beauty, which has helped her gain a large following on the platform.
2. Neha Malik:
Neha Malik is a well-known Indian model who has worked with many brands, including Amazon, Flipkart, and Sabyasachi. She has a huge fan following on Instagram, where she regularly posts stunning pictures of herself. Neha is known for her bold and edgy fashion choices and has won several hearts with her impressive ramp walk.
Age: Neha Malik was born on October 31, 1989. She is currently 32 years old.
Career: Neha started her career as a model and has walked the ramp for several fashion shows. She has also appeared in many music videos and web series. Neha made her acting debut in the film Bhanwarey in 2017.
Brand Endorsements: Neha Malik has been associated with many brands, including Amazon, Flipkart, Sabyasachi, and Daniel Wellington.Gandii Baat 2,entertainment industry,
Achievements: Neha Malik was a finalist in the Miss Diva competition in 2012. She was also crowned Miss Femina Style Diva in 2016.
Social Media: Neha Malik has a massive following on Instagram, with over 1.3 million followers. She is also active on Twitter and Facebook.
3. Anveshi Jain:
Anveshi Jain is not just a model but also an actress and a motivational speaker. She has worked in several popular web series like Gandii Baat and has also been a part of many music videos. Anveshi has a massive fan following on social media platforms like Instagram, where she often shares her thoughts on life and inspires her followers.
Age and Early Life: Anveshi Jain was born on 25 June 1991 in Khajuraho, Madhya Pradesh. She pursued her education in electrical and electronic engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal.
Career: After completing her education, Anveshi moved to Mumbai to try her luck in the entertainment industry. She started her career as a model and soon made her way into the world of acting. She made her debut with the web series 'Gandii Baat 2' in 2019, and since then, there has been no looking back for her. She has also appeared in other web series like 'Who's Your Daddy', 'BOSS: Baap of Special Services', and 'Gandii Baat 6'.
Apart from acting, Anveshi is also a motivational speaker and has given several talks on various topics. She has also hosted many events and shows.
Brand Endorsements and Achievements:
Anveshi Jain is a popular face on social media and has a massive fan following. She has endorsed many brands, including Uber Eats, Pepsi, and Nykaa. She was also featured in the list of 'Top 30 Most Desirable Women on TV' by The Times of India in 2020.
Social Media Presence:
Anveshi Jain is quite active on social media platforms and has a huge following on Instagram. She regularly shares her thoughts and pictures with her fans and currently has over 3 million followers on the platform. She is also active on Twitter and has over 110k followers.
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The Ultimate Guide to Maternity Shopping in India
Embarking on the journey of motherhood is exhilarating, but it also brings many changes, especially when it comes to your wardrobe. As your body grows, finding clothes that offer comfort, flexibility, and style becomes essential.
This guide will walk you through everything you need to know about maternity shopping in India, from the best types of maternity wear to shopping tips that keep your budget intact.
Understanding the Need for Maternity Shopping
Pregnancy means constant body changes, and regular clothing may quickly become uncomfortable. Investing in maternity wear ensures that you can continue with your daily activities comfortably. Plus, with evolving maternity fashion, it's now easier to stay stylish during pregnancy.
When to Start Shopping for Maternity Clothes
Signs You Need Maternity Clothes
Typically, most expectant mothers start noticing a need for new clothes between 12 to 16 weeks. If you're feeling snug in your usual clothes or the waistband on your pants feels tight, it's time to consider maternity wear.
Timeline and Trimesters for Maternity Shopping
In the first trimester, you might only need a few comfortable pieces. By the second trimester, maternity-specific clothing becomes more necessary as your body adjusts, and in the third trimester, stretchy and loose fits are essential.
Key Factors to Consider in Maternity Wear
Comfort and Fabric Choices
Opting for the right fabric is critical. Comfort is paramount, so look for soft, breathable fabrics like cotton, bamboo, and organic blends.
Natural Fibers vs. Synthetic Materials
Natural fibers, such as cotton and linen, are often more comfortable for prolonged wear. Synthetic fabrics may have more stretch, but can feel stifling in warm climates.
Seasonal Choices in Fabric
For summer pregnancies, go for lightweight and moisture-wicking materials, while winter pregnancies call for warmer, layered options.
Flexibility and Adaptability
Flexibility in maternity clothing means they can grow with you.
Adjustable Waistbands and Stretchy Materials
Look for clothing with adjustable waistbands and stretchy fabrics that allow for size flexibility as your pregnancy progresses.
Style and Aesthetics
Your maternity wardrobe should reflect your personal style while prioritizing comfort.
Balancing Comfort with Fashion
Today, maternity wear has evolved to include trendy and stylish options, making it easier to balance functionality with personal style.
Types of Maternity Clothing to Shop For
Everyday Maternity Essentials
Maternity Tops and Tees
Look for maternity tops, as they provide comfort without feeling too tight around the belly.
Maternity Bottoms – Jeans, Trousers, and Leggings
Opt for jeans and trousers with adjustable waists or elastic panels. Maternity leggings are a versatile option for casual wear.
Special Occasion Maternity Wear
Maternity Dresses and Gowns
For special events, maternity gowns and dresses offer both style and comfort. They are designed to be flowy and non-restrictive.
Traditional Wear – Sarees, Kurtis, and Lehengas
Indian maternity fashion offers maternity sarees, maternity kurtas, maternity kurtis, and maternity lehengas tailored to accommodate a growing belly, blending comfort with traditional elegance.
Maternity Innerwear and Support Wear
Maternity Bras and Nursing Bras
Invest in supportive maternity bras that are comfortable as your body changes. Nursing bras are useful post-pregnancy for easy breastfeeding access.
Belly Support Bands and Shapewear
Belly support bands can help alleviate lower back pain and provide comfort, especially in the later stages of pregnancy.
Where to Buy Maternity Clothes in India
Popular Online Stores for Maternity Wear
Shopping online offers convenience and variety. Top online stores for maternity wear include:
Amazon, Myntra, and FirstCry
These platforms offer a wide range of maternity wear at various price points, from affordable to premium options.
Niche Indian Brands for Maternity Wear
Local brands like Wobbly Walk and Zivame specialize in maternity clothing, offering styles uniquely tailored to Indian mothers.
Brick-and-Mortar Stores for Trying Before Buying
If you prefer to try clothes on before purchasing, head to local maternity boutiques and large retail stores with maternity sections.
Local Boutiques and Specialty Stores
Many cities have local boutiques that cater specifically to maternity needs, providing personalized shopping experiences.
Budget-Friendly Maternity Shopping Tips
Mixing Maternity and Regular Wardrobe
Extend the usability of your regular clothes by combining them with maternity items. Loose-fitting tops and stretchy skirts can work well during early stages.
Seasonal Sales and Discounts
Take advantage of seasonal sales and discounts, especially online, where deals on maternity wear are frequently available.
Sustainable and Secondhand Maternity Options
Secondhand shopping is a sustainable, affordable way to find maternity clothes. Consider thrift stores, online marketplaces, or swapping with friends.
Conclusion
Shopping for maternity wear in India offers a blend of comfort, style, and cultural adaptability. With thoughtful planning and a few versatile pieces, you can build a maternity wardrobe that lasts through all stages of pregnancy. Whether you're looking for traditional kurtis or contemporary dresses, there's an option for every need.
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Scrape Flipkart Big Billion Days vs Amazon Great Indian Festival
Scrape Flipkart Big Billion Days Deals vs Amazon Great Indian Festival Offers
As the festive season in India approaches, the spotlight shines on two of the most significant online shopping events: Flipkart's Big Billion Days and Amazon's Great Indian Festival. Scrape Flipkart Big Billion Days Deals vs. Amazon Great Indian Festival Offers to know how these sales promise to deliver exceptional deals across various categories, captivating millions of shoppers eager to seize the best bargains.
In 2024, both platforms are expected to see significant traffic, with Flipkart anticipated to attract around 100 million visitors during its sale, while Amazon aims for approximately 85 million. Extract Flipkart Big Billion Days Deals and offer to get this year's events highlighted on various offerings, from electronics to fashion, as consumers gear up for festive shopping.
Market trends obtained through Ecommerce Data Scraping Service indicate a growing preference for online shopping, especially among younger demographics, with mobile commerce leading the way. Data insights reveal Flipkart typically sees higher engagement in smaller cities, while Amazon appeals strongly to urban customers.
The article will include charts and graphs illustrating visitor numbers, popular product categories, and purchasing patterns to help visualize these trends. This comparison will guide consumers in making informed decisions and showcase the competitive landscape between these two e- commerce giants in India.
Our Analysis Shows
Visitor Traffic: Flipkart is expected to attract around 100 million visitors, while Amazon targets about 85 million, showcasing Flipkart's market strength.
Product Categories: Both platforms offer discounts in electronics and fashion, with Flipkart providing more bottomless deals on electronics and Amazon focusing on fashion and lifestyle.
Consumer Preferences: Flipkart engages more shoppers in tier-2 and tier-3 cities, while Amazon appeals to urban customers, reflecting different target demographics.
Market Trends: Mobile commerce is rising, with more shoppers using apps, emphasizing the need for user-friendly mobile interfaces.
Promotional Strategies: Flipkart relies on flash sales, while Amazon offers a broader range of deals throughout the festival, catering to various shopping habits.
Overview of Sales Events in 2024
Flipkart Big Billion Days: Since its inception in 2014, Flipkart's Big Billion Days has established itself as one of India's most significant sales events. Scheduled from September 27 to October 06, 2024, this sale features flash deals, early access for select customers, exclusive brand launches, and discounts on various products.
Amazon Great Indian Festival: From September 27 to October 09, 2024, Amazon's festival has rapidly gained traction. It attracts customers with substantial discounts, Prime member benefits, and an extensive range of product categories, making it a formidable competitor to Flipkart.
Sales Duration and Timing
Sales EventDurationStart DateFlipkart Big Billion DaysSeptember 27 - October 06, 2024September 27, 2024Amazon Great Indian FestivalSeptember 27 - October 09, 2024September 27, 2024
Both sales events span about a week, providing ample time for consumers to explore deals across various product categories.
Category-wise Discounts and Offers
CategoryFlipkart Big Billion Days (Average Discount)Amazon Great Indian Festival (Average Discount)Electronics30% - 55%25% - 50%Fashion40% - 70%30% - 60%Home Appliances30% - 60%25% - 50%Groceries10% - 25%15% - 30%Beauty & Personal Care25% - 40%15% - 35%Books35% - 55%30% - 45%
Essential Offers and Deals for 2024
Flipkart: Shoppers can expect significant discounts of up to 55% on smartphones from leading brands such as Samsung, Apple, and Xiaomi. Flagship models like the iPhone series and Galaxy devices are prominently featured, attracting tech-savvy customers. In addition to these discounts, Flipkart offers bank promotions that provide further savings on select purchases, making it a prime destination for electronic goods.
Amazon: Scrape Amazon Great Indian Festival Promo Codes to know how this platform will feature discounts of up to 50% on laptops, tablets, and various accessories. The sale includes popular brands like Dell, HP, and Lenovo, catering to a diverse audience of tech enthusiasts. Web Scraping Amazon Product data shows attractive exchange offers and no-cost EMI options, allowing customers to upgrade their devices affordably and conveniently.
Flipkart: Extracting Flipkart Product data reveals that the fashion segment boasts substantial discounts of up to 70% on clothing, footwear, and accessories from popular brands like Adidas, Levi's, and Allen Solly. Flipkart is expected to launch exclusive collections and special offers on bundled purchases, encouraging customers to shop more and take advantage of the savings.
Amazon: In line with Flipkart, Amazon will present exciting discounts of up to 60% across a wide range of fashion items. Additionally, cashback offers for Prime members enhance the shopping experience. Data from Ecommerce Product Datasets showed that the category encompasses various styles, including ethnic wear, western apparel, and accessories, appealing to a broad audience.
Flipkart: Customers can expect 30% to 60% discounts on essential home appliances like refrigerators, washing machines, and kitchen gadgets. Flipkart offers financing options on higher-value items to facilitate upgrades, making it easier for consumers to invest in new appliances without straining their budgets.
Amazon: Competing closely with Flipkart, Amazon will provide discounts of up to 50% on home appliances as per Price Monitoring Service. Customers can use additional exchange schemes to trade in their old appliances for better deals, making it a smart choice for those looking to upgrade.
Flipkart: The grocery segment will see discounts ranging from 10% to 25% on everyday essentials. Exclusive bundles will be available during the sale, catering to consumers looking for popular pantry staples and healthy foods, enhancing their shopping experience.
Amazon: Customers can expect competitive pricing and bundled offers on grocery items, with discounts between 15% and 30%. Amazon emphasizes its Prime Pantry service, providing special offers and discounts for Prime members, making shopping for groceries easier.
Flipkart: This category features discounts between 25% and 40% on skincare and cosmetics products from popular brands like L'Oréal, Maybelline, and M.A.C. Exclusive beauty boxes that bundle popular products are expected to attract buyers, offering both variety and savings.
Amazon: In this segment, Amazon offers attractive deals on beauty products, with discounts ranging from 15% to 35%. This includes exclusive brand launches and limited-time offers, which create excitement among beauty enthusiasts.
Flipkart: The book category will see discounts of 35% to 55%, appealing to avid readers with a vast selection ranging from bestsellers to educational materials. The focus on diverse genres and formats, including print and e-books, enhances the appeal for various reader demographics.
Amazon: Like Flipkart, Amazon offers discounts of 30% to 45% on books, including exclusive deals on Kindle devices and e-books. This makes Amazon a favorite among book lovers, especially those who prefer digital reading formats.
This comprehensive overview illustrates how Flipkart and Amazon cater to different consumer needs across various categories, offering competitive pricing and unique deals during their festive sales.
Consumer Preferences and Market Trends in 2024
Consumer Preference
Recent surveys reveal significant insights into consumer preferences between Flipkart and Amazon, particularly during festive sales events.
Flipkart's Strengths:
Electronics & Fashion: Flipkart is increasingly considered the go-to platform for purchasing electronics and fashion items. This preference stems from various factors, including competitive pricing, attractive discounts, and exclusive brand partnerships. Consumers often report finding better deals on flagship electronics and trendy fashion items on Flipkart, especially during significant sales like the Big Billion Days.
Survey Insights: According to the data, approximately 60% of respondents preferred shopping on Flipkart during sales. This statistic highlights Flipkart's strong brand loyalty among Indian consumers, particularly in categories like smartphones and clothing.
Amazon's Advantages:
Vast Product Selection: Amazon is favored for its extensive catalog, offering various items beyond electronics and fashion. Customers appreciate the convenience of finding almost anything they need, from household goods to niche products, all in one place.
Customer Service: Web Scraping Amazon Great Indian Festival Shopping Offers reveals that Amazon's reputation for excellent customer service, including easy returns and reliable delivery, also significantly attracts consumers. According to the survey, about 40% of respondents preferred Amazon, which underscores its strong appeal in the market.
Market Trends
The e-commerce landscape in India is rapidly evolving, particularly during the festive season, which presents a lucrative opportunity for both Flipkart and Amazon.
Projected Growth: The overall e-commerce market in India is projected to reach $99 billion by 2024. This growth is driven by increasing internet penetration, the proliferation of smartphones, and changing consumer shopping behaviors. The festive season significantly contributes to this growth, as many consumers shop online for gifts, clothing, electronics, and household items.
Festive Sales Impact: According to Statista, online sales during the festive season of 2024 are estimated to reach $10 billion. This figure reflects the growing trend of consumers turning to online platforms for shopping during significant festivals. Flipkart and Amazon are expected to dominate this space, collectively accounting for approximately 70% of this revenue.
Competition and Innovation: To capture a larger share of the festive sales, both companies invest heavily in marketing, promotions, and logistics. They also strive to enhance the shopping experience through features like personalized recommendations, flash sales, and exclusive brand launches.
In summary, while consumer preferences show a distinct inclination toward Flipkart for electronics and fashion, Amazon's broad product range and superior customer service continue to attract a loyal customer base. Both platforms are poised to play pivotal roles in the booming e-commerce market, particularly during the festive season, reflecting the dynamic nature of online shopping in India.
Comparison of Visitor Traffic During Flipkart Big Billion Days and Amazon Great Indian Festival
Here's a 2024 comparison of visitor traffic during Flipkart's Big Billion Days and Amazon's Great Indian Festival, focusing on key metrics and insights:
2024 Comparison of Visitor Traffic
E-commerce PlatformEstimated Visitors (2024)Percentage Increase from 2023Peak Traffic TimeTarget AudienceFlipkart100 million15%Day 1 of the saleTier 2 and Tier 3 cities, price-sensitive shoppersAmazon85 million12%Mid-sale peak daysUrban customers, diverse demographics
Detailed Insights
1. Estimated Visitors:
Flipkart: Expected to attract around 100 million visitors, reflecting its robust engagement strategies tailored to Indian consumers, particularly in smaller cities.
Amazon: Anticipating 85 million visitors, focusing on urban areas, emphasizing convenience and a diverse range of products.
2. Percentage Increase:
Flipkart: Anticipated 15% increase in traffic from 2023, driven by heavy marketing campaigns and attractive discounts across multiple categories.
Amazon: A 12% increase in visitor traffic, showcasing its enduring appeal, particularly among Prime members, who benefit from exclusive offers.
3. Peak Traffic Time:
Flipkart: Traffic will likely peak on the first day of the sale as shoppers rush to take advantage of limited-time deals, particularly on electronics and fashion.
Amazon: Significant traffic is expected during mid-sale peak days, particularly for flash sales and promotional events to boost engagement.
4. Target Audience:
Flipkart: Primarily attracts consumers from Tier 2 and Tier 3 cities, where online shopping is gaining popularity. The platform's focus on value-for-money deals resonates well with price-sensitive shoppers.
Amazon: It appeals predominantly to urban customers, a diverse demographic that appreciates a broad selection of products, including premium brands and exclusive launches.
Data Insights and Statistics
Sales Growth: In 2024, Flipkart aims to sell over 18 million smartphones during its Big Billion Days, marking a 20% increase from the previous year due to expanded product offerings and attractive discounts. Meanwhile, Amazon expects a rise in Prime memberships as more consumers take advantage of exclusive deals and benefits during the Great Indian Festival. This trend reflects India's growing demand for online shopping, promising solid sales growth for both platforms.
Cart Abandonment Rates: A recent study showed that cart abandonment rates during festive sales remain a challenge for both platforms, with rates hovering around 65%. However, both platforms are implementing strategies to reduce this through personalized discounts and notifications.
Conclusion
The Flipkart Big Billion Days and Amazon Great Indian Festival in 2024 promise to deliver thrilling shopping experiences for consumers, with substantial discounts across various categories. While Flipkart is poised to dominate in electronics and fashion, Amazon continues to attract customers with its comprehensive range of products and exceptional delivery services. As both platforms evolve and adapt to consumer needs, they will further enrich the online shopping landscape, ensuring that customers enjoy the best deals during the festive season.
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Top Influencers and Brand Bloggers in India - Pickmyad
In the ever-evolving digital landscape, influencers and brand bloggers have become powerful voices in shaping consumer behaviour and trends. India, with its booming social media presence and internet penetration, has witnessed the rise of numerous influencers and bloggers who cater to various niches—from fashion and beauty to travel, fitness, technology, and lifestyle. These influencers not only have a massive fan base but also collaborate with top brands to create authentic and impactful marketing campaigns. Below is a look at some of the top influencers and brand bloggers who have made their mark in India.
1. Bhuvan Bam (@bhuvan.bam22)
Niche: Comedy, Entertainment
Platform: YouTube, Instagram
Followers: 16M+ on Instagram, 25M+ on YouTube
About: Bhuvan Bam, known for his YouTube channel BB Ki Vines, has become one of India’s most popular digital creators. His comedic sketches resonate with young audiences, and he has successfully collaborated with brands across various sectors like mobile phones, consumer goods, and entertainment.
2. Prajakta Koli (@mostlysane)
Niche: Comedy, Lifestyle
Platform: YouTube, Instagram
Followers: 8M+ on YouTube, 7M+ on Instagram
About: Prajakta Koli, famously known as MostlySane, creates relatable comedy content with a focus on day-to-day life in India. From working with top brands such as Amazon, H&M, and Lenovo to becoming a UN Youth Ambassador, Prajakta has carved out a strong presence both online and offline.
3. Masoom Minawala (@masoomminawala)
Niche: Fashion, Luxury
Platform: Instagram, YouTube
Followers: 1.2M+ on Instagram
About: Masoom Minawala is one of India’s most prominent fashion bloggers and influencers. She has represented India at prestigious events like Paris Fashion Week and Cannes Film Festival. Collaborating with luxury brands such as Dior, Chopard, and Bulgari, Masoom’s content bridges the gap between Indian and international fashion.
4. Aashna Shroff (@aashnashroff)
Niche: Fashion, Beauty, Lifestyle
Platform: Instagram, YouTube
Followers: 1M+ on Instagram
About: Aashna Shroff is a well-established fashion and beauty influencer who regularly collaborates with brands like Maybelline, Nivea, and Nykaa. With a strong visual aesthetic and an approachable tone, her content is a blend of beauty tutorials, fashion hauls, and lifestyle tips.
5. Komal Pandey (@komalpandeyofficial)
Niche: Fashion, Styling
Platform: Instagram, YouTube
Followers: 2M+ on Instagram
About: Komal Pandey has gained massive popularity for her unique take on fashion and styling. She’s known for pushing boundaries with her bold and eclectic fashion choices. Komal has collaborated with brands like L’Oreal and H&M and continues to inspire with her creative take on fashion content.
6. Kusha Kapila (@kushakapila)
Niche: Comedy, Entertainment, Fashion
Platform: Instagram, YouTube
Followers: 4M+ on Instagram
About: Kusha Kapila is a household name in the world of Indian comedy and fashion. From satirical content to fashion-related posts, Kusha has a unique way of engaging her audience. She’s worked with a wide range of brands, including Netflix, Tinder, and Myntra.
7. Sejal Kumar (@sejalkumar1195)
Niche: Fashion, Lifestyle, Travel
Platform: Instagram, YouTube
Followers: 850K+ on Instagram, 1.4M+ on YouTube
About: Sejal Kumar is a multifaceted content creator who shares fashion and lifestyle tips, travel vlogs, and music. Her versatility and down-to-earth persona have led to collaborations with brands like Uniqlo, Pantene, and Lakme.
8. Gaurav Taneja (@flyingbeast320)
Niche: Fitness, Travel, Lifestyle
Platform: Instagram, YouTube
Followers: 5M+ on Instagram, 10M+ on YouTube
About: Gaurav Taneja, also known as Flying Beast, is a fitness enthusiast and pilot who blogs about his life, fitness routines, and travel experiences. His authenticity has helped him build a loyal fan base, making him a sought-after collaborator for fitness and travel brands.
The Role of Influencers in Brand Collaboration
With millions of followers at their disposal, these influencers have become indispensable for brands looking to reach a targeted audience. Whether through sponsored posts, product reviews, or long-term brand ambassadorships, influencers bring authenticity to marketing efforts, as they engage with audiences on a more personal level compared to traditional advertising methods. Brands such as Nykaa, H&M, Amazon, and L’Oreal have tapped into the influencer marketing trend, realising that audiences trust the recommendations made by their favourite digital creators.
Conclusion
India’s influencer market continues to grow, with influencers and bloggers becoming integral to digital marketing strategies. As brands seek to connect with younger, digital-savvy audiences, the influence of these content creators will only expand further. Whether you're a brand looking to collaborate or a follower looking for inspiration, these top Indian influencers have the power to inform, entertain, and guide the conversation in today’s fast-paced digital world.
Pickmyad is here to connect brands with the right influencers to create meaningful and impactful collaborations. Keep an eye on these rising stars as they continue to shape the influencer landscape in India.
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Accel eyes new India fashion e-commerce bet with Newme
Accel, an early investor in Indian e-commerce giants Flipkart and Myntra, is preparing a new fashion e-commerce bet in India even as competition intensifies with the recent expansion of Mukesh Ambani’s Ajio platform.
Accel is in advanced talks to lead a $15-20 million funding round into Newme, an Indian fast-fashion e-commerce startup, according to four people familiar with the matter. The proposed funding would value Newme, dubbed “Shein for India” by some backers, at around $83-85 million post-money, one of the sources said.
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The potential new backing comes just a week after Newme announced it had raised $5.4 million in seed funding led by Fireside Ventures.
Newme sells its own rapidly-changing clothing lines online and through offline channels, targeting India’s Gen Z consumers with average order values between $18-30. The startup, founded in 2022, claims to have served 350,000 customers and offer 500 new designs weekly at an average price point of $10.
Accel’s interest comes after it previously backed Virgio, another Indian online fashion retailer later pivoted.
The fast-fashion e-commerce space has gained ground in India recently as local startups take inspiration from global fast-fashion pioneers Zara, H&M and Uniqlo. Top player Flipkart leads the category but faces mounting competition from Ambani’s Ajio, which has amassed about 30% market share, according to research firm Bernstein. E-commerce rival Amazon is also looking to build up its fast-fashion operation, according to job postings.
Shein, which was earlier banned by India, is set for a comeback with a joint venture with Reliance, the two firms said last year.
Accel and Newme didn’t respond to a request for comment.
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How to Get AdSense Approval Quickly a Personal Journey to Monetizing a Niche Blog
I will share my personal journey of getting AdSense approval quickly for my blog focused on the SME
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Myntra: From Fashion E-tailer to Public Market Player? Unpacking the IPO Buzz and Share Price Potential
Myntra, the undisputed heavyweight of India's online fashion game, has ignited market curiosity with whispers of a potential IPO. For years, the e-commerce behemoth has dominated the digital wardrobe scene, captivating shoppers with its diverse selection and trendy vibes. But will its transition from private powerhouse to publicly traded entity be a runway walk or a catwalk stumble? Let's delve into the world of Myntra, exploring the current buzz surrounding the Myntra IPO, analyzing its potential Myntra share price performance, and assessing the challenges and opportunities that lie ahead.
An IPO on the Horizon? Separating Fact from Fiction
While rumors of a Myntra IPO have swirled like sequins at a fashion week finale, the company itself has maintained a strategic silence. As of January 29, 2024, there is no official confirmation of an IPO date or even if plans are concrete. This cloak of secrecy adds to the intrigue, but also leaves investors in a holding pattern, waiting for the curtain to rise on the next chapter of Myntra's story.
However, several factors suggest that an IPO might not be too far off. Myntra, owned by Walmart Inc., enjoys a robust financial standing, reporting consistent revenue growth and increased profitability. Additionally, the Indian e-commerce market is on a meteoric rise, propelled by internet penetration and a growing consumer base. This fertile ground presents a tempting opportunity for Myntra to tap into public funds and fuel its ambitious expansion plans.
Myntra Share Price: Gazing into the Crystal Ball
Predicting the Myntra share price without an official IPO date is akin to forecasting the next season's hottest trend. However, by examining external factors and Myntra's internal strengths and weaknesses, we can build a speculative framework.
Market Potential: The Indian e-commerce market is expected to reach a staggering $350 billion by 2030, with fashion as a key driver. This sheer size bodes well for Myntra, granting it access to a vast pool of potential customers.
Competitive Landscape: Myntra faces stiff competition from rivals like Flipkart, Amazon, and Nykaa. The company's ability to differentiate itself through strategic partnerships, exclusive brands, and personalized shopping experiences will be crucial in attracting and retaining customers.
Financial Performance: Myntra's financial health is robust, with revenue exceeding ₹10,000 crore in FY23. However, concerns remain about its profitability, with some analysts pointing to operational expenses and discounts eroding margins.
Parent Company Advantage: Myntra's backing by Walmart provides access to resources, expertise, and global reach. This affiliation could prove invaluable in navigating the complexities of the public market.
Taking these factors into account, experts speculate that the Myntra share price could potentially command a premium upon listing. Its brand recognition, market dominance, and growth potential could attract discerning investors. However, the uncertainty surrounding its financials and the ever-evolving competitive landscape add a layer of caution to the optimism.
Walking the Runway: Challenges and Opportunities
Myntra's journey to the public market won't be a walk in the park. Here are some potential hurdles the company needs to overcome:
Maintaining profitability: While revenue is impressive, turning a consistent profit will be crucial in convincing investors of long-term sustainability. Optimizing expenses and focusing on high-margin products will be key.
Adapting to changing consumer preferences: Fashion is fickle, and Myntra needs to stay ahead of the curve by anticipating trends and diversifying its offerings to cater to a broader audience.
Data security and privacy concerns: E-commerce platforms handle sensitive customer data, and any breach could erode trust and damage reputation. Robust security measures and transparent data handling practices will be essential.
Despite these challenges, Myntra boasts several opportunities that could propel its share price upwards:
Leveraging technology: AI-powered personalization, virtual try-on features, and seamless omnichannel experience are key enablers for boosting customer engagement and loyalty.
Expanding beyond fashion: venturing into beauty, lifestyle, and home decor categories could unlock new revenue streams and attract a wider customer base.
International ambitions: Myntra could leverage its expertise and brand recognition to tap into overseas markets, further bolstering its growth potential.
The Final Stitch: A Tale UnwrittenWhether the Myntra IPO becomes a fashion statement or a fashion faux pas remains to be seen. The company's future trajectory hinges on its ability to navigate the complex landscape of the public market, optimize its financials, and capitalize on the burgeoning e-commerce boom. While the whispers of "Myntra Share Price" might still be faint, the story is.
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What is Amazon The Great Indian Sale?
Amazon The Great Indian Sale is a major shopping event hosted by Amazon India every year. It is one of the biggest sales in the country, and features discounts and offers on a wide range of products, including smartphones, electronics, home appliances, fashion, and more.
The sale typically lasts for a week or more, and is usually held during the festive season.
During the sale, Amazon offers a variety of deals and discounts to its customers, including:
Up to 80% off on selected products
No-cost EMI options on select products
Exchange offers on old products
Bank cashback offers
Amazon also offers a number of exclusive deals to its Prime members. These deals can include early access to the sale, additional discounts on select products, and free shipping on all orders.
The Amazon The Great Indian Sale is a popular event among Indian shoppers, as it offers a great opportunity to purchase products at discounted prices.
Here are some tips for shopping during the Amazon The Great Indian Sale:
Create a wishlist of the products you want to buy before the sale starts. This will help you save time and avoid impulse purchases.
Compare prices on different websites before making a purchase. Amazon is not always the cheapest option, especially for electronics and appliances.
Take advantage of the deals and offers that are available. Amazon offers a variety of discounts, exchange offers, and bank cashback offers during the sale.
Be aware of the return policy. Amazon has a generous return policy, but it is always a good idea to check the policy before making a purchase.
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10 Trending Fashion Shows in India You Need to Know About
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Fashion shows are a vital platform for designers to showcase their latest creations to the world. In India, the fashion industry is booming, and there are numerous shows that take place throughout the year. From traditional to contemporary, Indian fashion has evolved, and designers are experimenting with new styles and techniques to create stunning ensembles. In this article, we will discuss ten trending fashion shows in India that you need to know about.
Lakme Fashion Week:
One of the most popular fashion shows in India, Lakme Fashion Week is held twice a year in Mumbai. It is a five-day event that showcases the latest collections of both established and emerging designers.
India Couture Week:
Organized by the Fashion Design Council of India, India Couture Week is a high-end fashion show that features the most extravagant couture collections from some of India’s top designers.
Amazon India Fashion Week:
Another prominent fashion event in India, Amazon India Fashion Week, is a four-day show that takes place twice a year in Delhi. The event showcases the latest trends and designs from some of India’s most renowned designers.
Bangalore Fashion Week:
Bangalore Fashion Week is a bi-annual event that brings together some of India’s most innovative designers to showcase their latest collections. The event features a mix of traditional and modern designs.
Kolkata Fashion Week:
Held annually in Kolkata, Kolkata Fashion Week is a platform for designers to showcase their creativity and innovation. The event features collections from both established and emerging designers.
Bridal Fashion Week:
As the name suggests, Bridal Fashion Week is all about bridal fashion. The event showcases the latest bridal collections from some of India’s top designers, making it a must-visit for brides-to-be.
Delhi Times Fashion Week:
Delhi Times Fashion Week is a bi-annual event that takes place in Delhi. The event showcases the latest collections from some of India’s most talented designers, including both established and emerging names.
Wills Lifestyle India Fashion Week:
Wills Lifestyle India Fashion Week is a bi-annual event that takes place in Delhi. The event showcases the latest collections from some of India’s top designers, featuring both traditional and contemporary designs.
Lakme Fashion Week Winter/Festive:
Lakme Fashion Week Winter/Festive is a platform for designers to showcase their latest collections for the upcoming winter season. The event features both established and emerging designers, making it a must-visit for fashion enthusiasts.
Mumbai Fashion Week:
Held twice a year in Mumbai, Mumbai Fashion Week is a platform for designers to showcase their latest collections. The event features a mix of traditional and modern designs, making it a must-visit for anyone interested in Indian fashion.
In conclusion, the Indian fashion industry is thriving, and there are numerous fashion shows that take place throughout the year. From established designers to emerging names, these events provide a platform for designers to showcase their latest creations. Whether you’re a fashion enthusiast or a bride-to-be, these fashion shows are a must-visit for anyone interested in Indian fashion.Read More
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The Best Interior Design Courses, Fashion Design Courses, and Graphic Design Courses in India
Indian Graphic Design Courses
In the creative discipline of graphic design, messages are conveyed via the use of typography, photography, and other visual components. Many different sectors use graphic designers, including publishing, advertising, and web design.
There are a few things you may do to start your graphic design profession if you're interested. You must first hone your typography, art, and picture editing abilities. You may gain these abilities via a variety of online and offline courses.
Once you possess the required abilities, you must compile a portfolio of your work. Your most crucial tool for applying for employment will be this. Your portfolio ought to highlight your greatest work and illustrate the breadth of your abilities.
You'll also need to network with other graphic designers in addition to building your portfolio. Participate in online forums, go to industry events, and make social media connections. You'll be able to keep up with the most recent trends and establish relationships that could open up work prospects.
It's crucial to invest in your education if you're committed to a career in graphic design. Both undergraduate and graduate levels of graphic design education provide a wide variety of recognized programs. You will acquire the abilities and information needed to excel in the area via these programs.
Some of the top graphic design courses in India are listed below:
National Institute of Design (NID)
Indian Institute of Technology Bombay (IIT Bombay)
Indian Institute of Technology Delhi (IIT Delhi)
Jawaharlal Nehru University (JNU)
Srishti School of Art, Design and Technology
Symbiosis Institute of Design (SID)
Drexel University India
Fulcrum Academy
The Design Lab
Indian Fashion Design Programs
Designing and making garments and accessories is the creative discipline of fashion design. Fashion designers work in a range of sectors, such as accessories, ready-to-wear, and haute couture.
There are a few things you may do to start your fashion design profession if you're interested. You must first improve your drawing, pattern-making, and sewing abilities. You may gain these abilities via a variety of online and offline courses.
Once you possess the required abilities, you must compile a portfolio of your work. Your most crucial tool for applying for employment will be this. Your portfolio ought to highlight your greatest work and illustrate the breadth of your abilities.
You'll also need to network with other fashion designers in addition to building your portfolio. Participate in online forums, go to industry events, and make social media connections. You'll be able to keep up with the most recent trends and establish relationships that could open up work prospects.
It's crucial to make an investment in your education if you're committed to a career in fashion design. Both undergraduate and graduate levels of fashion design education provide a wide variety of recognized programs. You will acquire the abilities and information needed to excel in the area via these programs.
The following are some of the top fashion design courses offered in India:
National Institute of Fashion Technology (NIFT)
Fashion Institute of Technology (FIT)
Parsons School of Design
Srishti School of Art, Design and Technology
Symbiosis Institute of Design (SID)
Lakmé Fashion Week
Wills Lifestyle India Fashion Week
Amazon India Fashion Week
Pepsi Fashion Week
Indian Interior Design Programs
Designing and embellishing interior spaces is the artistic discipline of interior design. Many different businesses employ interior designers, including the hospitality, commercial, and residential sectors.
There are a few things you may do to start your interior design profession if you're interested. You must first hone your drawing, sketching, and color theory abilities. You may gain these abilities via a variety of online and offline courses.
Once you possess the required abilities, you must compile a portfolio of your work. Your most crucial tool for applying for employment will be this. Your portfolio ought to highlight your greatest work and illustrate the breadth of your abilities.
You'll also need to network with other interior designers in addition to building your portfolio. Participate in online forums, go to industry events, and make social media connections. You'll be able to keep up with the most recent trends and establish relationships that could open up work prospects.
The following list includes some of the top interior design courses offered in India:
National Institute of Design (NID)
Srishti School of Art, Design and Technology
Symbiosis Institute of Design (SID)
Pearl Academy
Drexel University India
Fulcrum Academy
The Design Lab
Selecting the Correct Course
There are a few things to think about while selecting a graphic design, fashion design, or interior design degree. Consider your budget first. Course fees for graphic design, fashion design, and interior design may be in the hundreds to thousands of dollars. Next, think about your timetable. While some classes are only taught in-person, others are provided online. A course online can be a better choice for you if you're seeking a flexible solution. Lastly, consider your preferred method of learning. While some individuals learn best by reading, others learn better by doing. Select a course that will let you discover how it best suits you.
Advantages of Attending a Course
Taking a course in graphic design, fashion design, or interior design has several advantages. First, classes may assist you in acquiring the abilities necessary for success in your chosen industry. Second, taking classes may assist you in developing a body of work. Third, networking with other experts in your industry might be facilitated by taking courses. Finally, taking classes helps keep you abreast of current developments.
Conclusion
For individuals with the necessary abilities and education, creative careers in industries like graphic, fashion, and interior design are abundantly available. Taking a course might be a wonderful way to start if you're interested in a career in one of these disciplines.
Additional advice for selecting a graphic design, fashion design, or interior design school is provided below:
Make sure a respected institution has approved the course.
Read what former students had to say about the course.
To ask questions regarding the course, get in touch with the institution or the teacher.
To obtain a sense of the setting, visit the school or the instructor's location.
You may improve your chances of selecting a course that will help you reach your objectives by paying attention to these pointers.
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Amazon Upcoming Sale, Offers, Deals 2023 March Dates | Up to 90% Off
The largest online retailer both globally and in India is Amazon. Amazon creates enticing bargains and offers since it is in competition with other major businesses in India. We have included all of the forthcoming Next Amazon Sale with anticipated dates and deals below in one article. Check out the list because we frequently add pertinent and helpful sales and offers for users. With the aid of this practical advice, you may save money and time.
Offers, Discounts, and Deals on Amazon Shop for Mobiles for You Realme Narzo Week is taking place from March 21 to March 26. OnePlus 5G Upgrade Days is taking place from March 21 to March 31. Great deals on low-cost phones Discounts on Realme phones up to 40% off the top offers on midrange cellphones Check out the latest mobile deals at the Amazon Mobile Shop.
From March 21 to 24, Mega Fashion Days on Amazon Home Mela will offer deals on 1.5 lakh+ items for as little as $199. 60% off 35000+ styles, up to Save up to 30% on makeup Save an additional 10% on 2.5 lakh+ designs. Deals from top fashion brands on Amazon
Massive Smartwatch Fest at the Electronics Store on Amazon on March 22 and 23 Laptop accessories are discounted by up to 50%. Get a laptop skin for up to 70% off,
Amazon Mega Fashion Weekend 2023 (Date: 16th April)
Don't hesitate any longer to take advantage of the first significant fashion sale on Amazon. You may take advantage of fantastic savings on men's, women's, and children's fashion and cosmetic products during the upcoming Amazon sale. You may get branded goods at a discount during this sale because Amazon is providing discounts of up to 75%. You must check out the following fantastic Amazon deals that we've shared below:
Under $399 deals on women's clothing, handbags, clutches, and other accessories 35,000+ styles discounted Purchase two or more items and receive an additional 30% off of clearance items or flat discounts of 60% on branded goods.
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WENDELL RODRICKS
Spring/Summer 2018 collection
INDIA FASHION WEEK
#wendell rodricks#aifw#fashion#runways#ifw#india#india fashion week#indian fashion#amazon india fashion week#indian collection#amazon#spring 2018#collection
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Street Style from Amazon India Fashion Week, Spring 2018 in New Delhi, India.
#street fashion#street wear#street style#street#style#fashion#amazon india fashion week#spring 2018#new delhi#anti social social club#urban fashion#hoodie#oversize#pink#pink hooded sweatshirt
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Alice Rosario by Sanjeev Kumar for HUEMN A/W17 #AIFW
#Alice Rosario#Indian#AIFW#Amazon India Fashion Week#aw 2017#Beauty#Sanjeev Kumar#HUEMN#AW17#MulticulturalModels
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ROHIT KAMRA
Fall/Winter 2017 collection
INDIA FASHION WEEK
#rohit kamra#fashion#india fashion week#indian menswear#menswear#indian fashion#ifw#fw 2017#runways#india#amazon#fall winter 2017#collection#sfilate#moda#amazon india fashion week#aifw
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Delhi Street Style images from AIFW A/W17 up over on British Vogue
#aifw#amazon india fashion week#aifw aw17#british vogue#vogue#vogueindia#vogue india#delhi fashion week#delhi street style#delhi fashion week street style#mediacoverage
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