#Advertising & Branding

[tomsflavorfusion]

Heavenly Apple Crumble - recipe from Gernekochen.de

Theres September 28, 2024 Who says apple pie has to be complicated? Our Apple Crumble proves the opposite! This recipe is like a crash course in fall enjoyment – simple but incredibly delicious. Inspired by classic British cuisine, we gave the crumble a German twist. With an extra portion of marzipan and crunchy almond flakes, this dessert (or cake?) becomes an absolute highlight. Whether as…

[talentos]

Tecnología de Levitación Magnética en Exhibidores MagnoFloat®

MagnoFloat® by MagicWall® de SIGNAL•SIMEVISA La línea MagnoFloat® de MagicWall® de SIGNAL•SIMEVISA ofrece exhibidores innovadores que utilizan tecnología de levitación magnética para atraer la atención del cliente, ideal para diversos productos, desde tecnología hasta joyería. Con diseño modular y luces LED, estos exhibidores mejoran la experiencia de compra y aumentan las ventas en puntos de…

[jcmarchi]

Matan Cohen Grumi, Founding Creative Director at Pika – Interview Series

New Post has been published on https://thedigitalinsider.com/matan-cohen-grumi-founding-creative-director-at-pika-interview-series/

Matan Cohen Grumi, Founding Creative Director at Pika – Interview Series

Matan Cohen Grumi is a multifaceted creative professional with a rich background in various fields. Currently, he serves as the founding creative director of Pika, an AI-based creative platform. In his role at Pika, Matan leads the marketing video efforts, focusing on developing new approaches to storytelling and visual content creation using AI technologies.

Matan has extensive experience in the advertising industry, with over two decades of experience leading creative and production teams. He has directed television commercials for international brands such as Adidas, P&G, Nestle, Sabon, and Columbia. Additionally, he has worked as a creative director and campaign production manager for Israeli Prime Ministers Benjamin Netanyahu in 2015 and Yair Lapid from 2019 to 2022.

Matan is known for his innovative use of AI in creative projects, which has made him a prominent figure in the international AI and creative communities.

You are a creative director and commercial director with over two decades of experience leading and creating advertising work for countless clients and categories. Can you share some insights on how your role has shifted inside an AI focused company?

When I first tried Pika for the first time about a year ago, I was fascinated by the technology and immediately started experimenting with it. The initial challenge was to generate clips with genuine emotion, which Pika excelled at, and this drew me in. Creating compelling videos with AI requires a shift in approach. After 20 years of doing it a certain way, adapting can be challenging at first. However, once you find your voice and create with the help of AI, the endless possibilities make it hard to let go.

As AI continues to evolve, how do you see the role of creative directors and other creative professionals changing? What skills do you believe will become more important in the future?

We are witnessing a revolution that offers creative professionals more ways to visualize complex and creative ideas, enabling us to try crazier concepts. The ease of execution allows us to visualize more ideas and curate the best results, opening a world of creative possibilities.

Can you elaborate on how Pika’s AI collaborates with human creators? What processes do you have in place to ensure that creativity flourishes alongside technological innovation?

Pika is a tool that helps users visualize their ideas, making it easy for everyone. Every video created on our platform is a collaboration between the person with the idea and our technology that brings it to life. It all starts with a person and an idea.

How do you foresee AI video technology like Pika’s impacting cultural expressions and storytelling across different societies?

As creating stunning videos becomes easier, our platform will enable millions of people to visualize their ideas in video form, similar to how mobile phone cameras democratized photography 15 years ago. This accessibility will significantly impact cultural expressions.

Given your extensive background in traditional media, how have you adapted storytelling techniques from TV and branding for AI-driven platforms? What unique advantages does AI offer in transforming these narratives?

The main advantage is the sense that anything is possible. For the first time, we have a tool that can transform any idea into a stunning visual from text. This feels like magic to me, even after two years. Great ideas can now be easily executed, which is still amazing

What role can AI play in democratizing content creation?

As I mentioned, AI makes the visualization of ideas quick and practically free compared to traditional methods. This democratizes content creation, allowing anyone to bring their ideas to life.

How do you keep your team inspired and innovative in a field that is as rapidly changing as AI? Are there particular strategies or practices that help maintain high levels of creative output?

I draw inspiration from unexpected places. Creativity often involves connecting unrelated dots in a way that makes sense. This approach influences our marketing strategies and product development. As more companies enter the field, it’s crucial to stand out and differentiate ourselves.

Looking ahead, what emerging trends in AI do you predict will most significantly influence the collaboration between AI and creative professionals over the next five years?

It’s hard to predict, but AI will continue to empower creative professionals. However, I believe that the human touch and talent will remain essential to rise above the massive amount of AI-generated content. The democratization process is incredible and will foster a new generation of talent, but the pursuit of new art forms that inspire us will always drive creativity.

Readers who wish to learn more should visit Pika.

[ennobletechnologies]

Creating Influential Marketing That Converts: Top 10 Tips

When you create marketing materials, it’s important to consider what will make them influential. After all, the goal of marketing is to influence the behavior of your target audience. But what exactly is influential marketing?So, influential marketing is any marketing that has a significant impact on the behavior of its target audience. For example, an ad campaign that convinces people to switch to a new brand of toothpaste is considered influential.So, how can you create influential marketing that will actually convert? Keep reading for 10 tips that will help you create persuasive and influential marketing materials that will yield results!What Makes Influential Marketing Different?What makes influential marketing different from regular marketing is that it not only captures the attention of your audience and generates leads, but also encourages them to take a definitive action. Whether that’s buying your product, signing up for your newsletter, or donating to your cause – influential marketing can be used to drive conversions.To achieve this, it’s important to understand the psychology behind what drives people to take action. You need to understand the audience’s behavior, values, and motivations. You also need to create content that is tailored specifically toward that audience and is both visually appealing and emotionally resonant.Another key element of influential marketing is the way it is delivered. Whether through email, social media, or pay-per-click advertising, you need to use the right channels to reach your audience. Your content should also be creative and dynamic, as this will help grab their attention and encourage them to take action.Why You Should Use Influential Marketing StrategiesIt is important for marketers to use influential marketing strategies for a number of reasons. Firstly, it gives brands the opportunity to engage with their target audience in a way that increases customer loyalty and trust. This is especially important in an era where many people are wary of traditional forms of marketing and advertising.In addition, using influential marketing strategies can help increase conversions and drive sales. By understanding the values and motivations of their target audience, marketers can create content that is both emotionally resonant and visually appealing. This will help engage the audience and inspire them to take action.Finally, influential marketing strategies can be used to build long-term relationships with customers. By using creative and engaging content that people are likely to share, marketers can create viral campaigns that will reach new potential customers and foster loyalty from existing customers.What Are the Benefits of Influential Marketing?Using influential marketing strategies can provide many benefits for marketers, including:Increased Reach – Influential marketing can help brands build relationships and reach new potential customers. By creating content that is eye-catching and emotionally resonant, brands can tap into the power of influencers to spread the message.Boosted Brand Awareness – Influential marketing helps to increase brand awareness, allowing marketers to reach a wider audience and create a lasting impression. Influential content should have a touch of creativity and originality that makes it stand out from other content.

Do Read: https://ennobletechnologies.com/social-media/creating-influential-marketing-that-converts-top-10-tips/

[hashthatbrand]

Why HashThatBrand is the Ultimate Choice for Brand Design

In today’s competitive business landscape, creating a memorable and impactful brand identity is paramount. Your brand is more than just a logo — it’s a reflection of your values, mission, and the promise you make to your customers. To craft a brand identity that truly resonates with your target audience, you need the expertise of a top-notch brand design company. HashThatBrand is a name that…

[anewsbuddy]

A new CEO won't fix Twitter's biggest problem | CNN Business

New York CNN  —  During his six months as Twitter’s CEO and owner, Elon Musk decimated its ad business, alienated some news publications and VIP users, and plunged the platform into a constant state of chaos. Now, a new chief executive will be tasked with trying to turn things around. Musk announced on Friday that he would in the coming weeks hand the CEO role over to Linda Yaccarino, a…

[freebirdsworldburritos]

The classism in the "music gear" scene is fucking atrocious. So many people will shit on other people for using affordable gear as a way to justify within themselves that dropping $3,000 on a guitar was a smart financial move.

About 3-4 years ago I joined a band and a month after I joined we went on some video podcast. Play a few songs, do an interview, something I've never done before but it seemed like it'd be fun.

I wasn't able to really get a word in during the interviews (stuttering/speech impediment/anxiety issues ran wild) but I was able to speak up whenever the host went around and asked us what our favorite instrument/gear brands were. Weird question, but alright buddy.

I've always been a fan of cheaper gear. You don't need all sorts of expensive shit to get the sound you want. So when he asked my answer was "Squier" and the dude just started laughing. Because who possibly would prefer one of the cheaper brands??? (Keep in mind this douche had a whole wall of the absolute worst looking collection of custom shop BC Rich guitars you've ever seen.)

Eventually he backed down once I started arguing with him about it, but his immediate elitist attitude really struck a cord in me because I see that shit all over the internet in music communities. "Oh you only like Squiers/Epiphones/Harley Bentons because you can't afford BIG BOY guitars like a $5,000 Gibson".

Fuck right off with that shit. Why would I pay thousands of dollars for a guitar when I can get something that works amazingly for me for just a few hundred dollars? The extra money I save by not dropping 4 figures on a guitar or amp goes towards paying my bills, feeding my kids, just trying to fucking live and exist.

At this point I've had to sell 99% of my music gear after over a decade of following the gear chase. I only have a "cheap" acoustic I bought several years ago for $350 and it's the best guitar I've ever had. I love my little busted neck Hummingbird to death.

I'm much happier now than I was when I had a huge assortment of pedals and guitars to choose from. The Gear Chase is designed to make you want to spend more and more money in an endless pursuit of finding that "perfect" piece of gear. Guitar companies, partnered youtubers, influencers, and all sorts of advertisement campaigns are purposefully trying to misguide you into thinking you NEED their product. It's marketing and capitalism at work and so many musicians fall for it every time. I fell for it for years before I got completely fed up with it.

Go out and gig with your Squier Bullet Strat and a cheap amp you found at a pawn shop, fuck anyone that gives you shit for it. Go ahead and record with whatever you have at your disposal. Put out an album that's comprised of Voice Memos you recorded on your phone with just an acoustic and your voice.

Music, like any art, is about way more than what you used to get there. It's how you express yourself that really matters. Don't listen to the elitists and marketers telling you the only way you can authentically reach your creative vision is by buying their snake oil.

[audio-luddite]

Audio Demi-gods and Hi-Fi.

At least one personality I check out does not like the term Audiophile. There is a definite sneer to his use of that word. He uses Hi-Fi often.

I like that term. High Fidelity means exactly that. A high degree of accuracy and precision in reproducing music signals. It avoids the conceit of being an audiophile as well as reduces the weight of opinion. Another way to think about that is it is for the "testing people".

The idea of accuracy is codified by low distortion and noise, not by liking the sound. It was that the early designers were pursuing. Not a particular voice. The voice was on the recording.

In the 1950s to 1970s the hobby was about Hi-Fi.

The early designers of Hi-Fi audio equipment were legends. They mentored a second generation that climbed even higher. But as things developed low test figures were relatively easy to get under lab conditions. Things got more complicated.

David Hafler founded the Dynaco and the Hafler brands. He designed the Tube amplifiers that still influence the hobby today by their relatively huge numbers out in the wild. Later he hired some of the second generation of brilliant designers for doing transistor designs.

Stewart Hegeman worked for many companies including Dynaco and Harman Kardon and was the designer of the still coveted Citation tube amps. He also designed speakers and tuners. His Citation II tube amp is probably the best classic (late 1950s) vacuum tube design out in the wild.

William Zane Johnson was Audio Research. He kept the Vacuum tube banner flying after it was abandoned by everyone else. His SP3 series preamps were the state of the art in the 1970s. His D76 amplifier series sealed his place in audio Olympus. He preferred the results, the voice, he got with tubes though as FET ideas became better he drifted.

Arguably it was WZJ who nurtured the culture of the audiophile. He got the hi-fi test numbers, but many people just preferred the sound he got. (Include me there)

Those guys were the big names.

The second generation was evolving. Bob Carver invented BIG transistor amps with Phase Linear by using gangs of the biggest transistors he could find. He was originally a numbers guy. Later he proved he could make one of his not expensive transistor amps sound exactly like an expensive high end amp by fiddling with components to create a voice.

James Bongiorno left his mark on the Dynaco 400, the big SAE amps, the Ampzilla, and several other products that had in common big power and amazing fidelity. Great numbers.

Nelson Pass worked for several companies and left a trail of products that some people buy just because he had a hand in it. He is still kicking around in the mountains of California doing interesting things with transistors. He became a champion of good distortion. If you like it, it is good. Numbers don't matter.

I think this maps a migration of taste from being accurate to having a voice you prefer. In the same way the job of reviewers drifted from running tests on a piece to listening and judging. Publications were founded specifically because of that. Stereophile was founded by J Gordon Holt for exactly that reason. Later "The Absolute Sound" was founded by Harry Pearson because he felt JGH was compromised by the need to advertise in his magazine. Opinions became paramount.

I do not want to simplify the Hi-Fi problem too much. Lab tests can show two devices give exactly the same results. Those two devices can then sound different. One side of the argument says this proves tests mean nothing. The other rightly claim the conditions are different. Once you know it is good choose by preference.

I am an engineer. I gotta know why.

I own two radically different amplifiers. One is a high power full complementary symmetry transistor amplifier with global negative feedback designed in the early 1970s and modified a bit. The other is a legitimate high end medium power ARC Tube amplifier with FETs and power vacuum tubes running as triodes. It too has negative feedback. It is absolutely stock. (Well except for some test point access)

They are both high end, and high fidelity. They actually sound similar in the most general sense. They are pretty accurate. But they also have subtle differences in voice and textures. I go on and on about the differences, I seldom emphasize how small these things are. That is because, yes I am an audiophile and I notice this stuff.

Audiophiles can get fooled by trickery and salesmanship. So it is not an extension or a refinement of Hi-Fi. It is not better than Hi-Fi. It is a different perspective. If it tests bad it is bad.

What was I actually trying to say?

PS***

I should note that obviously I am talking about the North American Hi-Fi world. That is what I know. Very few products came across that ocean. In the old days. Those I know about are from the UK. Quad speakers, and electronics. SME tone arms. Some turntables. Oh and that DECCA phono cartridge. All were niche items. Oh and very good.

[exclamaquest]

This is a very basic overview of the 1980 KidVid scandal, an important part of advertising regulation history and a good illustration of just how much power ad lobbyists hold. I recommend this or this (both PDFs, the second is from the FTC) to get a more in depth look at what went wrong.

In the late 70s and into 1980, there was a push from the Federal Trade Commission to amp up the regulations around what foods could be advertised on children's television, with a special emphasis on sugary foods. They were also concerned about ads that portrayed vitamins as candy-like that could encourage children to eat far more than they should.

The FTC requested a total ban on ads "for any product which is directed to, or seen by, audiences composed of a significant proportion of children who are too young to understand the selling purpose of or otherwise comprehend or evaluate the advertising [in this case, eight, though the limit was later lowered to six]" targeting "sugared food products directed to, or seen by, audiences composed of a significant proportion of older children".

This may seem harsh, but as you read, keep in mind it's still a far cry from the older, firmer regulations prohibiting any advertisement at all. Additionally, while eight may seem old, there were studies done that clearly showed that children could not reliably differentiate normal programming from ad segments.

Another piece of the most damning evidence used in the case came straight from the horse's mouth: Among other things, an advertising executive was caught on tape saying, "When you sell a woman on a product and she goes into the store and finds your brand isn’t in stock she’ll probably forget about it. But when you sell a kid on your product, if he can’t get it he will throw himself on the floor, stamp his feet, and cry. You can’t get a reaction like that out of an adult."

But this was during the leadup to Reagan's term and so, of course, it ended in misery. Advertisers, emboldened by Reagan's support of deregulating their industry and aggravated the the FTC's recent aggressive rulemaking, wrote scathing op-eds in national newspapers. They branded the FTC a "nanny" and put forth the argument that because parents were the ones making the final purchasing decision, there was no deception of consumers going on, and therefore it was an overreach of the FTC's rulemaking power. They even postured parents supporting the new regulations as a sign of weakness and inability to control their children.

Of course, these arguments fall apart under the slightest bit of pressure, but that didn't matter to advertisers or to newspapers. To them, every new rule on advertising was another chunk of money taken out of their lucrative ad placements. Even the Washington Post wrote against it.

There's a lot more to why this failed, including it happening at the same time as other FTC rulings that angered politically powerful businesses like funerary services, large used-car dealerships, and the tobacco industry, but that would take up a whole history book. Instead, it's important to know that the FTC had many, many enemies in very powerful positions, and this lead to the Federal Trade Commission Improvement Act of 1980.

The 1980 act cut the FTC off at the knees. It now required stringent congressional oversight, public announcements of proposed rules, and explicitly prohibited the FTC from any rulemaking involving children's advertising.

The FTC was burned so badly that on May 1, 1980, after the landmark Civiletti Opinion, they shut their doors. Luckily, funding was reappropriated relatively quickly thanks to President Carter's novel interpretation of the 1884 Antideficiency Act (the same one used by Attorney General Civiletti to shut it down in the first place) and the shutdown only lasted a day, but the wounds were there.

Even today, the FTC is loathe to touch children's television, instead focusing on advertising in apps and websites. The KidVid scandal is part of what enabled Reagan to enact such strict deregulation, and is a major contributing factor to the state of advertising as it is currently.

It's as fascinating as it is horrific, and it's something that's essential to know. Both the degree to which lobbyists were able to influence public opinion and public policy and the extent of the aftershocks of the KidVid scandal are very important to understanding today's advertising regulations and the FTC's position in them.

I tried to simplify this as much as I could, but there was a lot to cover, and this is only a fraction of everything that happened during the scandal. The two PDFs I linked in the first paragraph (this and this) are great resources for understanding more about what happened, and if you're interested, I'd highly recommend you read them.

If there's any questions, I'll do my best to answer them, but please bear in mind I'm neither a historian nor a lawyer, just a guy with a special interest.

[cyarskj1899]

Fans of Tory Lanez: Every Black Man Who’s Convicted Is Not Nelson Mandela

The Canadian rapper’s family started a petition that goes after Jay-Z, Roc Nation, the jury and the music industry.

By

Noah A. McGee

PublishedTuesday 10:20AM

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After years of speculation, and multiple rounds of “he said, she said,” Tory Lanez was finally found guilty of all charges in the 2020 shooting of Megan Thee Stallion just two days before Christmas. But, despite the conviction already being made, Lanez’s family is not giving up on him so easily.

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Shortly after the Canadian rapper was convicted, an online petition called, “Appeal Tory Lanez Verdict Immediately,” appeared on change.org. More than 36,000 people have virtually signed it and the number only continues to increase. The petition attacks everyone from Megan, the jury, the music industry, Roc Nation and even Jay-Z.

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The petition claims the assault trial was a “miscarriage of justice” and that the prosecution “did not prove that Lanez undoubtedly committed any crime. Furthermore, the petition also claims that the case “is also about branding, marketing, label heads and a music industry that pushes narratives based on who they have personally invested millions into. Could Jay-Z or RocNation be involved??”

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Lanez’s father made similar accusations outside the courtroom after his son was convicted.

When the hell did Jay-Z and Roc Nation become the Illuminati?! I get the label is one of the biggest out and Jay-Z is rich but damn.

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Additionally, the petition claims that this case was taken to “fake” protect Black women and that it instead divided Black Women and Men. 

Lanez’s friends, family and supporters have the right to make whatever petition they want. If they think he’s innocent, that’s on them. But the fact that they’re speaking about this man like he’s a martyr is ridiculous.

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Some are even saying he’s a modern-day Nelson Mandela or Emmett Till. For real, look at this tweet:

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Thankfully, Till’s cousin, Joshua Harris-Till, called out the comparison and the incorrect spelling of his relative’s name, writing, “It’s spelled Emmett, and no he is not.”

In response, Seattle_supa_staar said, “Tory Lanez was lied on just like you’re family member. He is being publicly lynched just in modern times.”

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Harris corrected her, saying, “Emmett was kidnapped at 14 years old, tortured, castrated, shot, and had his body thrown into a River tied to a metal fan so that his body wouldn’t be recovered.

He continued, “Tory is ‘maybe’ going to go to jail for a few years after losing a case within the Justice system. That’s not lynching.”

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Listen, Lanez is a criminal, according to the jurors and the justice system. He is not a sacrificial pawn for some larger scheme. He didn’t lose his life. Nobody forced him to fire the shots,. He’s simply a rapper who was convicted of shooting Megan Thee Stallion in the foot. That’s it. He’s not unique.

As Huey Freeman once said, “every famous nigga that gets arrested isn’t Nelson Mandela.”

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[juliapilecki]

Homework:

I was born on January 15th so I am a Capricorn.

Capricorns are earth signs associated with the colors gray and brown. "Capricorn’s color is brown and grey providing the most practical path to take in life. These strong but neutral colors enhance Capricorn’s solidity, reliability, and traditionalism. " The animal associated with a Capricorn is the seagoat, which is a mythological mix between a goat and a fish. "The Capricorn symbol, consisting of a mountain goat’s head and hoofs and a fish’s tail, represents the pride and drive of this goal-driven sign. While fish are optimized for gliding across the water, this bizarre creature depicts the goat’s ability to also scale stony slopes." I think the seagoat represents the Capricorns drive and perseverance.

The planet associated with Capricorns is Saturn. "Saturn is a disciplinarian, the planet that likes to take us to task." Both Saturn and Capricorns know that success takes effort and value hard work. I believe I am a dedicated hard worker and am good at staying focused on tasks. "Saturn is the planet of rules and responsibilities in astrology, among other things, and it has an authoritative air of seriousness about its cosmic duties. It also governs things like time, patience, and maturity, so Saturnian energy values hard work over shortcuts and experience over luck."

The visuals I added to my artwork were leaves because Capricorns are earth signs. Earth signs are considered the most grounded and down-to-earth of all the signs which I relate to. The leaves are also brown which are one of the Capricorn's power colors.

Attendance:

"Fluorescent colors were a hot new thing in the 1970s, amped-up versions of the bright colors beloved by advertisers and pop stars in the 1960s. In 1972 Crayola introduced a special edition box of eight fluorescent crayons, including the ultra pink and hot magenta colors, all of which glowed brightly under a black light." (pg 128)

In this passage, fluorescent pink is a brand new thing in the 1970s. Crayola even created fluorescent crayons that glow brightly in black light. Personally, I associated neon colors more with the 1980s and did not know that they originated in the 70s. I wonder if it took some time for people to get used to the extremely bright nature of these colors and really began incorporating them into everyday life in the 80s. I rarely find myself leaning towards neon colors such as fluorescent pink so I imagine these colors would be a bit shocking and bold at first. I think nowadays, neon is used more as a novelty than as a staple in clothing. People may have neon themed parties or events but you rarely see people walking around in neon at the grocery store. However, trends are cyclical and I wouldn't be surprised if fluorescent makes a come back in the future.

[talentos]

Impulsando Ventas en el Comercio Minorista Independiente con Innovaciones en Exhibición

En el comercio minorista, los propietarios de tiendas independientes tienen el desafío de destacarse. Innovación en Exhibición No cuentan con los recursos de los grandes minoristas. Por lo que es crucial captar la atención de los clientes mediante innovaciones en soluciones de exhibición. Esto resultará en una experiencia de compra memorable y mas ventas. Innovación en Exhibición Estado del…

[sarangbe]

[  🌹  ]  𝖊𝖓𝖈𝖍𝖆𝖓𝖙𝖊𝖉 𝖙𝖔 𝖒𝖊𝖊𝖙 𝖞𝖔𝖚.

𝖓𝖊𝖝𝖙 𝖌𝖊𝖓 𝖘𝖊𝖆𝖘𝖔𝖓 𝖔𝖓𝖊  /  REHEARSAL SPACE. 𝖙𝖑𝖉𝖗  /  SARANG LEARNS MORE ABOUT SEOJUN !

it’s break-time from practice, and after replenishing electrolytes and munching on fruit leather, sarang gazes around the room—taking in the sight of how the others are choosing to unwind. some people are taking naps, others are listening to music, and a good amount are still hard at work practicing. sarang worries about those few since, in his opinion, resting is just as important as working, but he chooses not to engage with them. in truth, he realizes that they’re down to the wire in the competition, and that fact alone amps up the competition tenfold. he can’t blame people for being as dedicated as they are to succeed, and in a way, he feels bad for not having that same fighting spirit. above all, it’s been his primary goal to simply have a good time while he’s here. after all, it’s a rare opportunity to be given, and even if he doesn’t come out of this on-top, maybe the small amount of recognition he’ll gain from it will boost his online presence? that, or what if it even lands him some endorsement deals with brands? it’s a long-shot, but his appearance on the series has been favorable for the most part; highlighting his colorful charms, strong visual appeal, and natural magnetism. maybe he’s delusional, but he likes to think that his edit on the show is highlighting how perfect he’d be for advertisements.

not wanting to get too distracted by his own thoughts, he looks up and locks his sights on his teammate, seojun. this is the first time they’ve worked together, and being that they’re been so busy learning their original song, they haven’t had a ton of time to bond. deciding to change that, sarang accessorizes himself with a beaming smile and makes a beeline for his senior. when he arrives, he politely gestures to the space next to him. “hey! is it okay if i sit here?” he asks, bowing his head respectfully.

“if you’d rather not be bothered, i understand!” it’s in this moment that sarang gets a better look at seojun’s face, and he blushes at how handsome he is. it’s a shame he hasn’t noticed until now, but if he has his way, the two of them will be friends by the time filming has commenced. that’s definitely a goal of his from here on out.

[hashthatbrand]

Unlock Your Brand’s Potential: Choose the Best Content Creation Company — HashThatBrand

In today’s digital age, content is the kingpin of marketing success. It’s the bridge that connects your brand with your target audience, and it’s how you convey your message, showcase your expertise, and build lasting relationships. But here’s the catch: creating high-quality, engaging content consistently can be a daunting task. That’s where a top-notch content creation company like…

[ms-blogs]

Unlocking the Potential of Google Web Stories: A Guide to Making Money

Google web stories are a mobile-focused, immersive storytelling format designed to deliver visually-rich and interactive content to audiences. With Google web stories, publishers, bloggers, and brands can create and publish short-form, vertical, full-screen stories with a tap-through experience that users can swipe through on their mobile devices. This format was designed to compete with popular social media platforms such as Snapchat, Instagram, and TikTok, which have revolutionized the way audiences consume and interact with visual content.Google web stories were initially launched as part of the AMP (Accelerated Mobile Pages) project in 2018, but they were recently rebranded and introduced as a standalone feature in Google search and Discover. Web stories can appear as a carousel of content in Google search results and Discover, providing a new opportunity for publishers and brands to reach and engage with their audiences. With the growing popularity of web stories, content creators have started exploring ways to monetize their content and make money using Google web stories.

Here are some ways to make money using Google web stories:

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[audio-luddite]

Nothing is real or correct.

I am making headway on the ARC amp, but it made me think.

Decades ago a rather pompous man created an audio magazine because only he knew best. Actually come to think of it that has happened several times. I am currently talking about "The Absolute Sound" from just outside of New York City in the 70s.

His concept was two fold. The sound of any component should be judged only in comparison to live performances in Jazz clubs and concert halls or some similar site. It sounds like a good idea but is it even a little realistic? The second fold was to not take advertising from manufacturers as that is a conflict of interest. That fell away after a few years as it takes money to produce a real printed magazine. A friend and I were early subscribers and devoured each new issue. I know better now.

In a symphony concert every seat in the place is slightly different. I have sat in several concert halls and listened to lots of music from different seats. It is not the same at home on the system. I find my home system sounds better than live performance in general. I guess I cannot afford the best seats, but recording engineers tend to place mikes in the best places. Yes that big drum in the back is impressive live, but the rest....

In a Jazz club all the sound you get comes through a PA system of not necessarily high end quality. And be real, you are there for the performance not the audio or should be.

In a Stadium Rock event I need ear plugs as it is always so FN loud.

So comparing a system to live is not truly valid. Whatever you get is a matter of taste and luck

Consider the rather long chain of custody the sound endures from musician to your ears.

Start with the venue. Most recordings are done in purpose built studios with usually extensive sound treatments. Likely totally unlike your listening cave. How the musicians are set up and what equipment they use is very dependent too. How many times have you seen singers and instrumentalists in isolated boxes or behind barriers in a studio so the mike they use does not conflict with the ones around them. How natural is that?

Or how about recording a Piano. You always see several mikes around pianos for Jazz or solo or small group performances. I only have two ears solidly fixed to either side of my head.

Next microphones and mixing consoles all have characteristics and a voice. The type and brand and technology of the microphone all are adjusted and tuned. The sound in the mix is adjusted to get just the right effect. Accuracy, what's that?

One of my favorite audiophile albums is Cowboy Junkies "Trinity Sessions" Nice big room with natural sound, the band set up around a single 3D microphone using the gear they use on tour and basically no mix. WYSIWYG. But if you were there it would have sounded different than the recording as you would not be where the mike was. Still likely as accurate a recording as you can get.

Another is Steely Dan's Aja. Every track is fiddled and massaged and made to sound just so coming out of the studio speaker. Very clean and totally unreal.

A very good album is Diana Krall live from Paris. Listen to the group and "see" where the mix has placed each musician. Then look at the photo of the group on stage. Not the same is it?

Then the fun really starts. Is it analogue tape and which brand of machine Ampex or Studer and which vintage? Is it DSD digital or lowly PCM? Which processor! All those have a voice.

And now jump into your media. How is the product distributed? Vinyl rules! Well that's my thing. Which master remixed the master, what plant pressed it?

Both streaming and hard copy digital are valid and can claim lower noise and distortion usually. But those are just numbers.

Each electronic device has a voice some more subtle than others. The higher you go the clearer and cleaner it gets or should at least.

Thinking of phono pickups there are so many methods and products. It is really impressive how linear and consistent those things are in spite of all that. Many writers go on and on about velocity versus displacement and when that happens I know they are full of it. It turns out that blind tests show that what some call clarity and detail is just a slightly different frequency response. Or even a resonance in a convenient place. A few db here a few db there makes all the difference.

Still I find it remarkable that I can extract as much information off of a flat disk as I do with my modest three figure phono pickup. At the very base of the issue is like choosing a microphone. People have favorites.

In the digital domain you are depending on microchips. A DAC may have exotic this or that attached to them, but all the chips come from one factory or another made by people in bunny suits. Discrete components cannot keep up to digital speeds so the chips rule.

And we have not even got to preamplifiers and amplifiers. Tube verus solid state you have to choose a tribe. Both are best and neither is. Frankly it is the place you choose the type of distortion you like. The flaw with every tube amplifier is the output transformer. They all need them and they have a major hit on the sound. The flaw with every solid state amplifier are the gain devices and the feedback used to tame them. Tubes use feedback too!

Designs that avoid or just minimize feedback just force you to accept an acceptable distortion.

As I am bouncing between the tribes now recall that tube amplifiers are rated at 1% distortion. Transistor amplifiers at about ten times less. (Sometimes tens times ten times ten less.) Much better, but not better. It is the sound of the distortion that makes the difference and the preference. Some people like different stuff.

Oh time for the worst offender, the speakers. The frequency response is pathetic compared the quality of the signal going in. Why fret about an amplifier being plus or minus 0.2 db when the speaker is plus or minus 6 db. And the room has modes and reflections and well unless you are rich enough to build very special room you just have to hope your brain gets fooled.

And that is it really. Your brain wants to be fooled. If you listen to any system long enough you get used to it and adapt. If you only listen to single ended triodes into horn speaker you come to think that is the way things should sound. And you will find a tribe to support you like a cult.

It is a flawed process from beginning to end. But it lets you experience brilliant music and performances when you want to. With care and attention to detail you can solve the puzzle in many different ways.

And no it is never like a live performance, its maybe better.

There is no best.