#Activate Trend Micro

[ladyelainehilfur]

Literally insane to me how small the general webtoon fandom is outside of the webtoon app itself (and maybe reddit??)

I've talked to multiple people irl who LOVE reading webtoon, but the online community is borderline threadbare ! Most people on Tumblr have no IDEA who our blorbos are! I've checked tags for some fairly popular webtoon and it was like visiting that Tatooine town in the Mandalorian where there are 5 citizens total, but only if you also count the Mayor, the sheriff, and the deputy.

Lore Olympus is the most popular webtoon and has under 2,000 fics on AO3. Lookism has roughly 1,000. Unordinary, THEE legacy webtoon, only has 600, and it's been running for almost 7 years now. It has nearly 6M subscribers and still gets 50K+ likes each week. It's not dead by any means.

I guess it doesn't help that each webtoon is its own micro ecosystem and once a webtoon ends, that ecosystem typically fades with it. But webtoons can go on runs longer than most shows on streaming services, and those fandoms burn hot and bright even if only for the first month of a new season drop.

By comparison, webtoon fans are largely casual about their enthusiasm, even if they're highly invested in the story or characters. From my experience, only the most passionate try to connect with other fans online. But when you're passionate about one webtoon, I suppose it's hard to show constant excitement about the 20+ other stories one might keep up with. Still, between the 85 million monthly readers, you'd think each major webtoon would at least have a dedicated fan base (meaning people who regularly post theories, thoughts, fics, and fanart) of mere thousands outside of the app.

One exception for this is that Batman webtoon? It actually trends on Tumblr every now and again. But it doesn't count, because Batman has a built in fandom who'll eat up and yell in the streets about any content where he's a decent dad.

People who read romance webtoon all tend to read the same comics, and actively understand the references to other popular romance comics (Trashta, Team Seojun, SLS), so you'd think there'd be a greater sense of unity. More people actively searching out others to discuss with and posting their thoughts online and not just in that webtoon's comment section.

I mean, C'MON girls!!! Millions of people log into that app like everyday!!! WHERE is the community?? WHERE is the fanart?? WHERE is the fanfic?? WHY does Odd Girl Out only have 7 fanfics?? WHY are there like 2 people on Twitter posting about Weak Hero?? Head in hands fr

[meadowmousey]

Modern aesthetic is based on consumerism

Seriously. If you look up like fairycore or Whimsigoth (using these as examples bc i love that vibe) all you will see are items to purchase. Which is what capitalism and consumerism have done to us as a society. We base our identities not off of what we are, but rather what we have. We create profiles for ourselves irl to look like the kind of person that does xyz. It’s made subculture feel hollow and vapid.

I am sososososo sick of this. Let’s not walk the walk, let’s talk the talk too. I want to hear your fairycore playlists. I want to know the activities that make someone that. I want to know what books are whimsigoth. Let’s create an *actual* subculture rather than a fashion trend that will have us throwing our items away in a year.

I’m gonna rb this later with how I’m gonna start defining these particular aesthetics. I want to belong to an actual community of people with a shared interest, not just a shared wardrobe. It should be about so much more than just what we look like! It’s about shared values and thinking. Let’s actually have a philosophy behind this.

*before anyone comes for me, yes clothes and overall look are valid things to have an interest and passion for, and are a big part of aesthetic/subculture, and I love my wardrobe but I want to see more than JUST items! I love fashion but I want to partake in something deeper than simply a micro fashion trend and I feel like subculture lately is really lacking in anything BUT items, but I’m not trying to gatekeep nor tell anyone that they’re not good enough/doing it right! Let’s all be kind to each other plz*

[ofmermaidstories]

the australian government is trying to legislate kids under sixteen off of social media. so, if you are aussie and under sixteen, you won’t be allowed to have a sm account on sites like twitter, tiktok, facebook, youtube—and more.

i know our relationship with minors, as fic writers who write for other adults, is rocky at best. the rise in self-censoring and shame-based attitudes among readers in general is helping to kill any and all artistic curiosity in the next generation, which in turn makes it actively hard to be in shared, online fan spaces. it’s easy to blame the kids, but at its heart i think this is an active adult failure. our younger generations have gotten the raw end of the deal, in many ways; one of them being allowed to grow up alongside of material that they should’ve never had free access to, not without guided parenting.

And that’s the thing. the answer isn’t banning them. the legislation involved means that social media companies will be the ones to face the penalties (the fines) if minors break the new laws. which means—what? censorship gets even worse, in an effort to be even more kid friendly? Government-interest friendly? this talk started happening in the thick of the pro-palestine marches, as the movement was trickling into universities and highschools. And okay, let’s say it’s not that—what else could this be about? could it maybe have something to do with the fact that the australian government wants to implement a Digital ID nation wide?

"This one is for the mums and dads,” Albo, Anthony Albanese, our prime minister and prime dickhead, says in the announcement. “They, like me, are worried sick about the safety of our kids online. I want Australian families to know that the government has your back.”

But this isn’t about protecting kids. At the very best, they’re selling it as a scapegoat—like, oh! Haha, now you can just tell the kids it’s illegal!! It completely ignores the reality that people have to parent these humans. Like, it’s giving people, at best, an excuse to continue being lazy. They don’t have to sit down with their kids and the things they’re engaging with, anymore—because they’re banned from it! Instead having conversations about the media they encounter, it’s okay! You don’t need to worry about that anymore! The australian government wants to pretend this is about protecting kids from predators or online bullying, instead of parents confronting the fact they’ve created little assholes with unfettered access to tools to harass people with, or let their kids walk into traps because they haven’t taught them basic internet safety.

I have mixed feelings. Like any other (reasonable) adult, I worry about what kind of effects this much freedom to this much knowledge and drivel and personality can do to someone younger, someone who hasn’t like—had to learn how to make their way through a world where people are messy and a little weird and sometimes outright unlikable, but you have to still be professional about it, you know? I worry about things like micro-trends running the fun and excitement of digging in and finding some niche fashion that becomes your personality. I worry about status symbols like the right makeup and fitness pants and waterbottles getting popular too fast, and then cycling out just as quickly and creating a pace that kids without means can’t participate in as fast. I worry about podcasts run by sigma-pus males or whatever, tradwives selling glamour under the pretense of housework, like, so much of it. But these are all things that you as a parent have to negate!!! Like. You can’t just ban kids from the internet and then expect them to be normal about things whenever they’re allowed back—you have to teach them to be, to handle it. You have to teach them!!

I am saying this as an adult. An adult who likes adult things, and likes them in an open, easily-accessible space. An adult who would actively benefit from minor-free social media. There are things as an adult creator that I wanna talk about, or write about, in ways that aren’t always age-appropriate (or at all!!) for a younger audience. And look—my personal view has always been that as a fanfic writer, my responsibility to you guys (adults and sneaky-little-minors alike!!) has always been to warn appropriately on or in the fics themselves. That’s it. You get the warning labels on the tin, and you decide what to do with that afterwards. It’s not always perfect because I’m not perfect. I will make mistakes. I might not tag for something specific that ends up being a trigger for you. But the thing with fanfiction and fanfic communities is that we generally have to trust each other. I might miss a warning, but you have to trust that that mistake wasn’t a deliberate effort to hurt you. I have to trust that you guys know your own boundaries and will engage—or not!!—accordingly. I opt to treat my space here, my blog, as an open-one. Because it is! It’s a public blog LOL. If you have a tumblr account, then you have access to it! So, I try to treat this space like a public conversation in a café, or a foodcourt. Maybe I slip a raunchy little book over the table to you, and we make one or two rude jokes, or otherwise a stray rando catches the tail-end of a more serious conversation—but it’s all things I would be comfortable (enough) discussing with someone in a space where maybe I don’t know everyone involved, you know? I benefit from the knowledge that oh well, at least I don’t have to worry about local kids getting on here. 💀 But—I hate that for them!! Do I trust younger readers? Not always!!! I worry that they’ll get caught in the wrong feedback loop, that they don’t like, investigate claims or challenge information for themselves, that they’ve never had to! And hey, to be completely fair, I don’t always trust proper adult readers with that either LMFAOOO, but the point is that kids get more grace and more worry from me because they are still actively learning to be apart of things, of communities. And I think banning them from that is ultimately a mistake. To protect someone you have to teach them what to look out for, how to engage safely, how to trust themselves. And that’s not what’s going to be achieved here. This social media ban is a useless bandaid in the face of bigger problems (housing crisis, inflation, the AUKUS submarine thing i don’t even want to talk about it its stupid) that the government is waving around to distract everyone with. And it’s working. Because people would rather sit there and scroll on facebook, or whatever, instagram, instead of actively parenting.

[ashirisu]

hey, everyone!

My name is Ley (pronounced like "Lee," she/they) and I'm a fiction writer/editor based in the PNW. I haven't done a proper writeblr intro in a while, so I figure the new year is a great time to reintroduce myself to the community!

— about me

An important thing to understand about me and the way I talk about writing is that this stuff is literally my entire life. Even outside of work, I don't think I have a single interest or hobby that doesn't relate back to storytelling in some capacity. I'm an avid media consumer and critic, and will hyperanalyze just about anything that catches my fancy for more than a minute.

I love science fiction and fantasy, and my goal as a writer is to take all the genres I loved growing up and create stories that are a little more diverse, inclusive, and queer.

— about the blog

I came to writeblr mostly to share my work, but also to find an active community where I can get excited with other writers and talk shop. Marketing is obviously a really important part of the publishing industry, but I get tired of having to filter every thought I have about my work and experiences through the lens of aesthetic micro-trends just to put it out in the world. Sometimes I just want to pop off about scenes I'm proud of, you know?

Above all else, I really just want to connect with more writers like myself, ones who got their start in fandom spaces and are working to take their writing from a hobby into a career. I see you, I am you, I love you, let's be friends!

You’ll definitely see me posting and reblogging a lot of stuff that isn’t necessarily related to writing, so be ready for that. My art exists in the context of my personality and the world as a whole, and I simply do not have it in me to maintain a whole separate blog for silly nonsense and memes. Just consider it a way to get to know the writer as well as the writing!

— about my writing

I write a lot, though most of it is disconnected nonsense. Flash fiction and short stories are where I really thrive as a writer. I don't tend to commit to long-form projects, but I have a few projects that I'll occasionally share details about!

I like to describe my style as "earnest and character-forward," which is a fancy way of saying that I like driven protagonists who think too much and are emotional to the point of it being a character flaw.

My goal is to share more of my original writing moving forward, so hopefully you'll get to see all of this for yourself. If I'm totally honest, though, you'll probably see more of me discussing my work than actually writing it.

— about my projects

Here are the things you'll most likely see me posting about:

Agnomen: A sci-fi retelling of Hamlet and Coriolanus, currently in its very preliminary stages. It is literally my Roman Empire, except it's set on a moon of a planet that I'm calling Jupiter as a placeholder (but please note that it isn't actually Jupiter, as Jupiter is a gas giant and therefore a scientifically impossible setting for large sections of the plot).

Alter Ego: A superhero fic in which not-so-mild-mannered reporter Drew Derrick fights for mutant rights and can't seem to get his act together when it comes to keeping the complicated parts of his life separate.

Untitled Fantasy Project: The very first project I ever wrote, and the piece I return to every so often when writing is feeling more like a slog than a fun hobby. I set a lot of one-offs in this world and follow a few key characters around without them having a real plot.

D&D: I write a lot about Baz, my Wild Magic Barbarian. He's a regency noble with a lot of problems, and I care about him very much. I also have various other settings and characters, but he's my most active PC at the moment and therefore gets the most attention.

Short Stories: Sometimes I write these, and sometimes I like them enough to share!

— tag directory

ley rambles: my (often wordy) opinions about things

ley writes: not necessarily my writing, but talking about my writing

my writing: stories, blurbs, and other content I've written

not my writing: reblogs and creative writing that I liked, shared, and sometimes commented on

[imdigitalvinod]

Tumblr Content Mastery: What Resonates with Users and Why It Works

Creating content that resonates on Tumblr involves tapping into the platform's unique culture and understanding what its users gravitate toward. Here’s a breakdown of content types that tend to perform well:

1. Visual Content

GIFs: Tumblr is known for its love of GIFs. Animated GIFs, particularly those that are humorous, relatable, or fandom-related, are highly shareable.

Art and Illustrations: Original art, fan art, and creative illustrations gain traction. Artists often find Tumblr a supportive place for sharing their work.

Photography: Aesthetic photos, especially those with a distinct style or theme (e.g., nature, fashion, architecture), are popular. High-quality images are more likely to be reblogged.

2. Fandom-Related Content

Fan Fiction: Writing stories related to popular movies, TV shows, books, or video games. This content is often reblogged by members of the fandom.

Memes and Fandom Jokes: Content that captures the inside jokes of a particular fandom can spread rapidly within those communities.

Fan Theories and Discussions: Posts analyzing plot points, characters, or future events in popular media.

3. Text-Based Posts

Quotes and Poetry: Short, impactful quotes, poetry, and micro-stories are widely shared. Posts with a strong emotional appeal tend to resonate well.

Personal Stories and Anecdotes: Posts that share personal experiences or thoughts, often with a touch of humor or vulnerability, can attract attention.

Tips and Advice: How-tos, tutorials, and life hacks are useful content that gets shared, especially if they’re presented in an easy-to-read format.

4. Niche and Subcultural Content

Subcultures: Tumblr users often rally around niche subcultures (e.g., goth, cottagecore, vaporwave). Content that caters to these subcultures can gain a dedicated following.

Aesthetic Blogs: Blogs that focus on specific aesthetics (e.g., dark academia, minimalism) are popular. They often curate content that fits a specific visual theme.

5. Social Justice and Activism

Awareness Posts: Tumblr has a strong activist community. Content related to social justice, environmentalism, and awareness campaigns tends to perform well.

Educational Content: Posts that inform or educate about various issues, especially when combined with impactful visuals.

6. Rebloggable Content

Relatable Humor: Funny and relatable posts, often involving text posts with tags, can go viral. Tumblr users appreciate humor that taps into shared experiences.

Interactive Content: Polls, questions, and posts that encourage participation (e.g., “Reblog with your favorite…”).

7. Music and Audio Content

Playlists and Music Recommendations: Curated playlists, music recommendations, and audio posts featuring new or obscure artists can attract music enthusiasts.

Audio Clips and Podcasts: Short audio clips, especially those tied to popular culture or fandoms, can resonate with the community.

8. Tumblr-Specific Trends

Tumblr Challenges: Participation in Tumblr-specific challenges or trends (e.g., reblog challenges) can boost visibility.

Seasonal and Event-Based Content: Posts tailored to specific events or seasons (e.g., Halloween, Pride Month) often see a spike in engagement.

Tips for Success:

Engage with the Community: Reblogging, commenting, and participating in Tumblr conversations can help increase your reach.

Tagging: Use relevant tags to ensure your content is discoverable. Tags should be specific to your post's theme or subject matter.

Consistency: Regularly posting and maintaining a consistent theme or aesthetic can help build a dedicated following.

Tumblr's user base is diverse, so experimenting with different content types and paying attention to what resonates with your audience is key.

[propalitet]

Is there even a point to calling out rapid consumerism at this point in time? People just don't care, they're obsessed with micro trends but do not listen to those who try to explain the issue to them. They follow influencers who have these huge collections of pr packages in the background, they watch people "restock" their already full fridges and pantries, they buy 10 different reusable water bottles just because they're different colours which completely destroys the idea of a reusable bottle.

"Just let people enjoy things" How are you enjoying 9 different make up pallets and 35 lipsticks at the same time? How are you enjoying a different aesthetic each week if you obsessively follow trends?

It's sad and while we should always try to educate it feels so pointless when you see people turn even the things that are supposed to help (eg. Reusable water bottles, metalic straws and metalic food containers) into aesthetic trends that last a week and then get thrown out.

Late stage capitalism is a disease and seeing people so actively supporting it makes me really sick.

[solarpunkbusiness]

Recognition is growing that the development of a bioeconomy in Africa will increase the economic and social value of regionally traded, biologically based goods and services. These goods and services emanate from technologies and investments aimed at adding value to agricultural production; converting biological waste into useful material (thus promoting circular production); and connecting national, regional, and global biologically based value chains. Consequently, countries with a vibrant bioeconomy would arguably be the ones to fully participate in and benefit from the ACFTA.

Given its distributive nature, a bioeconomy will incentivize micro-, small and medium-size enterprises and the informal sector, which together make up a large part of the African economy. Therefore, African countries should develop bioeconomic clusters of innovation and entrepreneurial activities based on renewable biological resources and their unique needs and natural advantages. These efforts should culminate in what would become the African bioeconomy, connecting with the rest of the world.

Citation

Ecuru, J., & Osano, P. (2024). Making the business case for a bioeconomy in Africa, in Tadesse, G., Glatzel, K., & Savadogo, M. (Eds.), Advancing the Climate and Bioeconomy Agenda in Africa for Resilient and Sustainable Agrifood Systems. ReSAKSS 2024 Annual Trends and Outlook Report. Kigali and Washington, DC: AKADEMIYA2063 and International Food Policy Research Institute (IFPRI)

[fill-me-with-your-memes-daddy]

Good morning tag!!! Happy premiere day! If y'all forgot, my name is Athena, I'm now presently 21 years old, my first ever season was bb12 and first season in bbTumblr was bb21 (and first season not being a casual wow), and I'm probably the tag's token loud and open moderately autistic bisexual Georgian.

With that being said, if I go from typing like I'm using an AI to to using the longest and most unhinged string of words to insult something or communicate surprise or shock or other strong feelings, that's the explanation. (In not using AI btw, that's my tism but I've been being accused of it on other platforms lately). I just wanted to have this disclaimer out the way now because I've just noticed an increase in both my "southern speak" making it's way into text and more and more interrogations about the way I type being suspicious linking back to awkward autistic habits I guess?

Also, I typically use owls as my reaction pics/images/gifs so that's still a go this year and I have added a few more to my arsenal as well! Please please please don't hesitate to flood my ask box and include me in on any little micro trends this year especially if I stay active like I plan to and if you want to be friends or mutuals please do because my heart never has too little room for bb besties! Now does anyone know if we're doing a selfiegate this premiere? I won't be stuck at a lake this time at least!

[webpinosoftwares]

Top Organic Social Media Marketing Strategies to Boost Your Audience Without Paid Ads

In today’s competitive digital landscape, growing a social media audience without paid ads is a key goal for many businesses. Organic growth fosters authentic connections, boosts long-term engagement, and builds trust. Below are some essential social media marketing tips to grow your audience organically:

1. Create Share-Worthy Content

To attract attention and encourage sharing, your content must stand out. Highly visual and emotionally engaging content is more likely to be shared, expanding your organic reach.

How to create share-worthy content:

Use eye-catching visuals like infographics, videos, and memes.

Evoke emotions — funny, inspiring, or thought-provoking content performs better.

Offer value by educating or entertaining your audience.

2. Leverage User-Generated Content (UGC)

User-generated content is a powerful way to expand your audience authentically. Encouraging customers to share their experiences builds trust and extends your reach.

How to leverage UGC:

Run contests or giveaways encouraging followers to tag your brand.

Share or repost customer reviews, photos, or testimonials.

3. Optimize Your Profile for Conversions

Your social media marketing strategy should start with optimizing your profile. A well-crafted profile can convert casual visitors into followers.

Profile optimization tips:

Write a clear, keyword-optimized bio.

Include a call-to-action (CTA) and website link.

Use branded visuals for your profile picture and cover photo.

Read More: Social Media Profile Optimization Tips — Learn how to craft a high-converting social media bio.

4. Post Consistently

Consistency is essential for keeping your audience engaged. Platforms reward active accounts with more visibility, so regular posting helps grow your audience.

Steps to maintain consistency:

Use a content calendar to schedule posts.

Experiment with posting times to discover when your audience is most active.

Mix up content types with images, videos, and stories.

5. Engage Directly with Your Audience

Engagement is a cornerstone of effective social media marketing. Directly interacting with followers strengthens relationships and encourages further interaction, boosting visibility.

Ways to increase engagement:

Respond to comments, mentions, and DMs quickly.

Ask questions or start conversations in your posts.

Host polls, surveys, or live Q&A sessions.

You’ll Love: Top Engagement Strategies for Social Media — Proven tactics to increase follower interaction.

6. Use Hashtags Wisely

Hashtags help improve the discoverability of your content. However, the key is using them strategically rather than overloading your posts.

Best practices for hashtags:

Use tools to find relevant, trending hashtags.

Create a branded hashtag for followers to use.

Combine broad and niche hashtags to reach different audience segments.

7. Collaborate with Micro-Influencers

Micro-influencers, with their smaller but highly engaged audiences, are an excellent way to grow organically. Collaborations with them help you tap into their dedicated followers.

How to collaborate with micro-influencers:

Partner for giveaways or joint promotions.

Invite them for a social media takeover.

Co-create content that appeals to both audiences.

8. Cross-Promote on Different Platforms

Don’t limit yourself to one platform. Cross-promotion helps you expand your audience by sharing content across multiple social channels.

Cross-promotion strategies:

Share content on Instagram, Facebook, Twitter, and LinkedIn with tailored messages.

Promote your social channels in blog posts, emails, and YouTube videos.

9. Foster a Community Around Your Brand

Building a community is vital for audience retention. By creating a sense of belonging, you inspire loyalty and encourage followers to spread the word about your brand.

Tips for building a community:

Create private groups on Facebook or LinkedIn.

Host live events, webinars, or virtual meetups.

Be authentic and responsive to your followers.

10. Measure and Adjust Your Strategy

Tracking your performance is essential to improving your social media marketing tips. Use analytics to monitor key metrics and adjust your strategy based on data.

Metrics to track:

Engagement rate (likes, comments, shares).

Follower growth over time.

Content performance to see which formats work best.

By using these social media marketing tips, you can grow your audience without relying on paid ads, while building a strong, loyal community around your brand. @webpinosoftwares

[digitalmarketing091]

10 Essential Digital Marketing Tips to Boost Your Business in 2024

In today’s rapidly evolving digital landscape, businesses of all sizes must stay up-to-date with the latest marketing strategies. The internet has changed the way consumers interact with brands, and as we approach 2024, mastering digital marketing will be more critical than ever. To help you stay competitive and drive meaningful results, here are 10 essential digital marketing tips that will elevate your business in the coming year.

1. Optimise for Voice Search

With the growing popularity of voice-activated devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search has become a key component of how people find information online. In fact, it's expected that over 50% of all searches will be voice-driven. Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail. 

To optimise your website for voice search, start by incorporating natural language into your SEO strategy. This means using question-based keywords that reflect how people speak, such as “Where can I find the best digital marketing tips?” Additionally, focus on featured snippets and providing concise, relevant answers, as these are often used by voice assistants to respond to queries.

2. Leverage Artificial Intelligence (AI) in Your Campaigns

Artificial Intelligence is transforming the way businesses approach digital marketing. From chatbots to data analytics, AI enables companies to better understand customer behavior, predict trends, and create highly personalized marketing experiences. AI-driven tools can automate tasks like email segmentation, content recommendations, and customer service interactions, allowing businesses to save time while improving engagement.

For example, AI-powered chatbots can enhance customer experiences by providing instant responses to common inquiries, even outside of business hours.  AI can also help businesses optimise their ad campaigns by analysing large amounts of data and suggesting improvements based on performance.

3. Prioritise Video Marketing

Video content is now an indispensable part of any digital marketing strategy. By 2024, it’s estimated that video will account for 82% of all online traffic. This makes video marketing one of the most effective ways to capture your audience’s attention. Whether it’s through YouTube, Instagram Stories, TikTok, or live streaming, video allows you to engage customers in ways that text or images simply can’t.

To maximise the impact of your video content, focus on creating short, engaging videos that are informative and entertaining. Live video is also becoming more popular, with platforms like Instagram and Facebook offering live streaming capabilities that allow you to interact with your audience in real-time. Demonstrating your products or services, hosting Q&A sessions, or sharing behind-the-scenes content can help build a more personal connection with your audience.

4. Collaborate with Social Media Influencers

Influencer marketing is no longer just a trend—it’s a powerful tool for businesses to increase brand awareness and drive conversions. By partnering with influencers who have a loyal following, you can leverage their credibility and reach new audiences. In 2024, micro-influencers (influencers with smaller, highly engaged audiences) are expected to play a more significant role, as they often have more authentic interactions with their followers compared to larger influencers.

When selecting influencers to collaborate with, ensure they align with your brand’s values and target demographic. Authenticity is key—today’s consumers can easily spot a partnership that feels forced or inauthentic. Focus on building long-term relationships with influencers rather than one-off promotions for more meaningful engagement.

5. Enhance User Experience (UX) on Your Website

User experience is central to the success of any digital marketing strategy. A poorly designed website can drive away potential customers and negatively impact your search engine rankings. Google places a strong emphasis on Core Web Vitals, which measure aspects like page load speed, interactivity, and visual stability.

As we move into 2024, it’s essential to ensure that your website is optimised for both speed and mobile friendliness. More than 50% of web traffic now comes from mobile devices, so if your site isn’t mobile-friendly, you could be losing a significant portion of your audience. Focus on providing a seamless, intuitive experience with easy navigation and fast load times to keep visitors engaged.

 6. Master SEO: Focus on High-Quality Content

Search Engine Optimisation (SEO) is a long-standing digital marketing technique that continues to evolve. As Google’s algorithms become more sophisticated, the emphasis has shifted from keyword stuffing to creating high-quality, informative content. In 2024, businesses should focus on producing valuable, long-form content that addresses the needs and pain points of their audience.

To improve your SEO, conduct thorough keyword research and create content that provides in-depth answers to commonly asked questions in your industry. Use internal linking to guide visitors to other relevant pages on your website and ensure that your content is updated regularly to remain fresh and relevant.

7. Invest in Paid Advertising

While organic reach is still valuable, the rise of paid advertising offers a more direct way to target specific audiences. Platforms like Google Ads, Facebook, and Instagram allow businesses to use highly targeted advertising to reach potential customers based on demographics, interests, and online behaviour. 

In 2024, consider experimenting with a mix of search ads, social media ads, and display ads to diversify your strategy. Retargeting campaigns, which focus on users who have already visited your site, are particularly effective at converting potential customers who didn’t purchase their first visit.

8. Use Email Marketing to Nurture Leads

Email marketing remains one of the most effective ways to nurture leads and maintain customer relationships. In 2024, personalisation will be key to running successful email campaigns. Use behavioural data to send personalised emails based on your audience’s past interactions with your brand. Whether it's a product recommendation, an abandoned cart reminder, or a birthday discount, personalising your emails can significantly improve open and conversion rates.

Additionally, focus on building your email list organically and create   engaging, mobile-friendly templates that grab attention. Incorporate   dynamic content that adapts to the recipient’s preferences to make your emails more relevant and engaging.

 9. Incorporate User-Generated Content (UGC)  

User-generated content (UGC) is a powerful form of social proof that can influence purchase decisions. Customers are more likely to trust the opinions of their peers than traditional advertising. Encourage your customers to share their experiences with your products or services on social media, and showcase UGC on your website and marketing channels.

UGC can take the form of reviews, testimonials, photos, and videos   from customers. By featuring authentic content from real users, you can build trust with potential customers and foster a sense of community around your brand.

10. Utilise Data Analytics to Drive Decisions  

Data analytics is the foundation of a successful digital marketing strategy. By tracking the performance of your campaigns, you can make   data-driven decisions that improve your ROI. Tools like Google Analytics, social media insights, and marketing automation platforms can provide valuable information on how your audience interacts with your content, website, and ads.

In 2024, focus on real-time analytics to track user behaviour and adjust your marketing strategies on the fly. Use data to identify trends, test new ideas, and continuously refine your approach to maximise results.

    Conclusion   

Digital marketing is an ever-changing field, and staying ahead of the trends is essential for business growth. By incorporating these 10 essential digital marketing tips, you’ll be well-prepared to navigate the challenges of 2024 and beyond. From optimising for voice search and embracing AI to mastering video marketing and enhancing your SEO efforts, each of these strategies will help you boost your business and stay ahead of the competition. Start implementing these tips today and watch your business soar to new heights in the digital world!

[aimarketingexpertemea]

ADVANCED NEW SEO2

Beyond the Basics: Unconventional SEO Tactics for the Bold

While traditional SEO remains vital, pushing boundaries requires exploring the unconventional. These unique and experimental techniques can give you a competitive edge:

Content Mastery:

Semantic Content Weaving: Go beyond simple keyword placement. Interlink related concepts and entities throughout your website, creating a rich semantic web that search engines can easily understand. Think of it as building an internal Wikipedia for your niche.

Interactive Content Experiences: Engage users with quizzes, polls, interactive maps, and personalized calculators. This boosts dwell time and encourages social sharing, indirectly signaling value to search engines.

AI-Powered Content Augmentation: Use AI not just for content generation, but to analyze existing content and suggest improvements. Identify areas to expand, rephrase for clarity, or add visuals for greater impact.

Technical Prowess:

Predictive Pre-rendering: Anticipate user intent and pre-render pages likely to be accessed next. This reduces load times and creates a seamless browsing experience, improving user signals and potentially boosting rankings.

JavaScript SEO for Dynamic Content: Master JavaScript SEO to ensure search engines can crawl and index dynamic content. This is crucial for websites heavily reliant on JavaScript frameworks.

Advanced Schema Markup Strategies: Go beyond basic schema. Implement event schema for upcoming webinars or product launch schema for new releases. This can lead to rich results and increased visibility in search.

Link Acquisition Reimagined:

Reverse Image Search Link Building: Find websites using your images without attribution. Reach out and request image credit with a link back to your site.

Community-Driven Link Earning: Actively participate in niche online communities. Provide valuable insights and naturally earn links through your contributions.

Content Syndication with a Twist: Syndicate your content to less common platforms like industry-specific forums or niche social networks. This can tap into new audiences and generate unexpected backlinks.

User Experience (UX) Elevated:

Micro-Interactions for Engagement: Implement subtle animations and interactive elements to delight users and encourage interaction. This can improve time on page and reduce bounce rate.

Personalized Content Recommendations: Use AI to suggest relevant content to users based on their browsing history. This enhances user experience and encourages deeper exploration of your website.

Accessibility-First SEO: Prioritize website accessibility for users with disabilities. This not only improves user experience for everyone but also aligns with Google's focus on inclusivity.

Caveats and Considerations:

Ethical Boundaries: Always prioritize white-hat SEO practices. Avoid manipulative tactics that violate search engine guidelines.

Continuous Learning: The SEO landscape is ever-evolving. Stay updated on the latest trends and algorithm changes.

Data-Driven Decisions: Track your experiments, analyze the results, and refine your strategies based on data-driven insights.

By embracing these unique and experimental SEO techniques, you can unlock new levels of organic visibility and establish your website as a true leader in your niche.

PREDRAG PETROVIC, SEO STRATEGIST

[naonums]

Navigating the Evolving Travel Trends: Past, Present, and Future✈️

The past five years have seen the travel industry undergo a seismic shift, shaped by unforeseen circumstances, evolving priorities, and technological advancements.

Past Trends (2019-2024):

1. Rise of Staycations and Local Travel: With global uncertainty, people sought comfort in familiar surroundings, boosting local tourism and staycations. This trend also fueled the popularity of unique, nearby experiences like glamping or micro-adventures.

2. Experiences over Destinations: Travelers craved deeper connections and immersion, prioritizing authentic experiences over simply ticking off landmarks. This led to a surge in cultural tours, voluntourism, and off-the-beaten-path adventures.

3. Bleisure Travel: The lines between business and leisure blurred as remote work options became more prevalent. Travelers extended business trips to include leisure activities, driving demand for flexible booking options and co-working spaces in tourist destinations.

4. Sustainability in Focus: Environmental consciousness grew, leading to a rise in eco-friendly travel choices. Travelers sought out sustainable accommodations, responsible tours, and destinations committed to conservation.

5. Tech-Driven Transformation: Technology played an increasingly crucial role, from AI-powered travel recommendations to contactless payments and immersive virtual tours. This trend also fueled the growth of travel apps and online booking platforms.

Possible Future Trends (2024-2029):

1. Hyper-Personalization: Travel will become increasingly tailored to individual preferences, with AI and machine learning creating bespoke itineraries and experiences based on unique interests, travel styles, and budgets.

2. Wellness & Retreats: The focus on mental and physical wellbeing will continue, with travelers seeking destinations and experiences that promote mindfulness, relaxation, and holistic rejuvenation.

3. Transformative Travel: The desire for personal growth and self-discovery will drive demand for transformative travel experiences, such as volunteering, cultural immersion programs, and journeys focused on personal development.

4. Space Tourism: As technology advances and costs decrease, space tourism could become more accessible, offering a unique and futuristic travel experience for a select few.

5. Metaverse Travel: Virtual and augmented reality experiences will continue to evolve, potentially offering immersive travel simulations that allow people to explore destinations without physically being there.

The past five years have painted a dynamic picture of travel trends. Driven by changing lifestyles, social values, and technological advancements, travelers have embraced experiences over mere sightseeing, pursued self-discovery through solo adventures, and sought responsible, personalized journeys.

Looking ahead, several exciting possibilities emerge. Hyper-personalization will be key, with tech facilitating highly customized itineraries that resonate deeply with individual aspirations. Wellness and retreat travel will boom, as people seek mental, physical, and spiritual rejuvenation. Additionally, destination stewardship will take center stage, with travelers actively partnering with locals to preserve cultures and environments.

This evolving landscape presents both challenges and opportunities. The travel industry must adapt to offer personalized experiences at scale, cater to the growing wellness market, and integrate sustainable practices seamlessly. Travelers, meanwhile, have the power to choose wisely, supporting responsible tourism and contributing to positive change.

While technology will play a vital role, human connection will remain paramount. Authentic interactions, cultural immersion, and meaningful experiences will be the true differentiators in this new era of travel. Ultimately, the future of travel promises a deeper, more personalized, and responsible way to explore the world, driven by our collective desire for connection, transformation, and discovery.

These are just a glimpse into the ever-evolving world of travel. As we move forward, sustainability, personalization, and transformative experiences will likely take center stage, while technology will continue to reshape how we plan, book, and experience travel. The future of travel promises to be exciting, diverse, and deeply attuned to the evolving needs and desires of travelers worldwide.

[mgmrosales]

Ideology and Culturalism II: Pop Icons!

Rihanna’s music video for “Bitch Better Have My Money” reflects the inner workings of the culture industry through the ideology discussed within the workings of Adorno and Horkheimer. Firstly, to give a general overview of the music video and its role within the culture industry, Rihanna glorifies themes of wealth, power, and materialism–contributing to the ideas of commodification and dependency on economic value. The video begins with kidnapping the wife of a “wealthy” man, as the video progresses, we see Rihanna partaking in luxuries and borderline opulent activities while keeping the woman hostage. Money is at the very center of the music video, from driving a convertible (01:59-01:57), lounging on a yacht (02:48-03-27), to partaking in the usage of drugs and alcohol (03:58-04-26). Adorno and Horkheimer reveal the manipulations within the culture industry–the falsification of profitable “needs.” Adorno and Horkheimer argued that the culture industry manipulates individuals' desires and preferences, the music video profits off the societal desires for success through wealth indicators–reinforcing materialism under a capitalist framework.  

This is an industry that idealizes consumerablity to value and gauge the necessity of a product which disturbs the artistic process of creation. All forms of art, from podcast to music video, are subject to the interests of money. While this prioritization of money is explicitly promoted in the lyrics of BBHMM, the song fits the standard mold of creation. There is a repetitive nature within the lyrics, art is then removed from the artist–it becomes a commodified product, transformed and designed for profit. The industry is solely concerned with making profits–this is directly linked to pop culture and everything in between.

Rihanna, herself, is a pop culture icon that is subject to the means of a mass capitalist consumerist mindset displaced within the music industry. She reflects the timely trends of the time, we can see this through the musical style of the backing track and the stylized outfits from 8 years ago. Down to the makeup trends of a long and thick liner and the neutral but bold lip color, implementing the micro trends of 2015 to mold to what would reel in the masses. The standardized content to capture the interest of the masses to form to contribute to a homogeneous culture of values. 

During the process of encoding and decoding, the viewing audience may have varying interpretations of the music video based on their personal experience and background. Some may see the video as a form for women empowerment, the breakdown a male-dominate industry. Rihanna taking control and asserting herself as a force to be reckoned with. Or, others can see this as the glorification of violence as a means of retaining wealth and power. This ties into the commodified rebellion aspect of the culture industry. We as an audience interpret and decode Rihanna as a powerful figure, empowering women for the sake of feminism, but at the same time she is primarily making profit from our sentiment, rather than directly advocating for women. 

"Bitch I’m Madonna", coming out the same year as BBHMM, functions in a similar manner to Rihanna’s work. Both pop star icons, which directly support Adorno and Horkheimer’s beliefs on the culture industry, have been molded into marketable products for mass consumption by the culture industry. The name “Madonna” has become a brand itself, which is apparent in the name of the song! Her image is enhanced through her commercial appeal as a global and legendary celebrity. She also incorporates cameos from different house-hold name celebrities (02:00-02:28) like Beyonce, Kanye, Katy Perry, and Miley Cyrus–highlighting the interconnectedness of fame and strengthening the celebrity culture. Keeping it in the circle, literally, supports the capitalist notions of social status, a notion that Adorno and Horkheimer challenge in their work. 

Based on the way the music video was filmed, Madonna features an excess of wealth and luxury through a party-like concept, and is constantly surrounded by glamorous clothing and accessories. By barely having any cuts, almost a one shot, and Madonna as the focal point, the music video carefully crafts a branded image where success is measured by the individual’s own ability to make a name for themselves–promoting a culture of consumption. The flashy visuals, bright colors, and the strong and visually appealing choreography conforms to the ideas found within the culture industry and its expectations of a formulaic, mainstream media piece. 

Madonna received a lot of negative criticisms and feedback when premiering her music video back in 2015. The public reception consisted of a lot of people suggesting that Madonna was clawing to stay “relevant” at this time by displaying acts that are typically done by younger folk. Tying this to Stuart Hall’s findings of encoding and decoding, a viewer may receive a message of excessive narcissism within the world of Madonna. In correspondence to Hall’s ideas on oppositional reading, Madonna encodes the music video with her vibrancy and energy, showcasing empowerment for an older generation, but through decoding the message, one might suggest that the focus on materialism is detrimental to the career of the icon. The dynamic nature of decoding supports Stuart Hall's theory, emphasizing the active role of the audience in making meaning from media texts.

Both iconic women showcase their adaptation to cultural trends of the era in media; due to both celebrities being subject to the culture industry, the use of conformity is a characteristic of the mass production of cultural products–this is also applied to the standardized format commonly found in the music industry that can diminish the artistic integrity found in the careers of both Rihanna and Madonna. Through the use of iconography, an audience may decode both artists’ expressions in the context of social frameworks. 

Based on the conceptualization of the culture industry, are there aspects of pop culture that do not fall under the commodification of art? 

How does the interplay between the sound and visuals of both Madonna’s “Bitch I’m Madonna” and Rihanna’s “Bitch Better Have My Money” challenge or support each other? How may that influence the process of decoding the messages from the artist?

In what ways is Madonna and Rihanna presented as a marketable commodity in her music videos from now and before, and how does this reflect the commercialization of art discussed by Adorno and Horkheimer’s “The Culture Industry as Mass Deception?

Max Horkheimer and Theodor Adorno, “The Culture Industry: Enlightenment as Mass Deception,” in Dialectic of Enlightenment (California: Stanford University press, 2002)

Stuart Hall, “Encoding, Decoding,” in The Cultural Studies Reader (London: Routledge, 1993)

[react-js]

Javascript Frameworks

Absolutely, JavaScript frameworks are the backbone of modern web development, empowering developers to create robust, interactive, and responsive web applications. From Angular and React to Vue.js and beyond, these frameworks have revolutionized how we build web applications. Let's delve deeper into the world of JavaScript frameworks and explore their significance, popular choices, and their impact on web development.

Evolution of JavaScript Frameworks

JavaScript frameworks emerged to streamline the development process, offering predefined structures, libraries, and functionalities. They simplify complex tasks, making it easier to create feature-rich web applications.

Angular:

Angular, developed by Google, introduced the concept of a structured front-end framework. Its two major versions, AngularJS (1.x) and Angular (2+), introduced improvements in performance, modularity, and enhanced features like two-way data binding.

React:

React, maintained by Facebook, revolutionized front-end development with its component-based architecture. Its virtual DOM implementation significantly improved rendering efficiency, making it a go-to choice for building dynamic user interfaces.

Vue.js:

Vue.js gained popularity for its simplicity and flexibility. Its progressive framework allows developers to integrate it into existing projects seamlessly. Vue's gentle learning curve and adaptability have attracted a large community of developers.

Why Use JavaScript Frameworks?

Productivity: Frameworks provide reusable components, tools, and patterns, speeding up development.

Performance: Optimized rendering, virtual DOM, and efficient data binding contribute to faster applications.

Community Support: Active communities offer resources, libraries, and solutions to common problems.

Scalability: Frameworks often come with built-in features for scaling applications as they grow.

Choosing the Right Framework

Selecting a framework depends on project requirements, team expertise, scalability needs, and community support.

Angular: Ideal for large-scale applications requiring a complete framework solution with a structured architecture.

React: Suited for building dynamic, high-traffic applications, leveraging its virtual DOM and component-based structure.

Vue.js: A versatile choice, especially for smaller to medium-sized projects, due to its simplicity and easy integration.

The Future of JavaScript Frameworks

The landscape of JavaScript frameworks continues to evolve with updates, new releases, and the emergence of alternative frameworks. There's a trend toward optimizing performance, reducing bundle sizes, and improving developer experience.

Web Components and Micro-Frontends:

The rise of Web Components and micro-frontends is changing how developers architect applications. These technologies enable building modular, reusable components that can be utilized across frameworks and projects.

Framework Agnosticism:

Developers are exploring ways to combine different frameworks or use libraries like Svelte and Alpine.js to achieve optimal performance and flexibility while minimizing the constraints of a single framework.

Conclusion

JavaScript frameworks have significantly shaped the web development landscape, offering diverse options to cater to varying project needs. As technology evolves, the emphasis shifts towards performance, scalability, and adaptability, driving innovation in the realm of JavaScript frameworks.

Ultimately, the choice of a framework depends on the project's specific requirements, team expertise, and long-term goals. Understanding the strengths and trade-offs of each framework empowers developers to make informed decisions, ensuring the successful creation of modern, efficient web applications.

[sbusinesstechnologylondon]

What’s in Store for Business Management Courses?

The Business world is constantly changing, and it has become important to stay one step ahead of the game. For years, Business Management courses have given hopeful managers and leaders the base they need, arming them with the know-how to handle the business world. But what's next for these courses? How can they keep up with the changing business scene? Most importantly, how can you carve your own path with business management courses? Let&'s see what's coming for business management courses in the near future!

Future Trends and Predictions for Business Management Courses

1. Digital Transformation and Tech Integration A major shift in future business management education is the inclusion of tech. As companies go digital, management programs must cover topics like AI big data analysis, blockchain, and online marketing. Programs that blend old- school management ideas with new tech will prepare students for today's digital world.

2. Soft Skills Although technical content will continue gaining prominence, the nature of business management courses of the future will lean more towards soft skills. As social skills are gradually replacing technical skills in organisations, some of the skills becoming essential in organisations include leadership, emotional intelligence, communication, and teamwork. Courses that provide training in the above areas will be marketable as employers seek to hire individuals who can handle the social aspect of the business.

3. Sustainability and Ethical Leadership Due to the current increased understanding of the impact that business activities have on the environment and social life, courses in business management will require incorporating issues of sustainability and ethical leadership. Courses such as sustainability, corporate social responsibility, and ethical decision-making are important in managing a business.

4. Global Perspective As companies expand worldwide, grasping foreign markets and cultures becomes crucial. Business management programs will more and more give a worldwide view with classes on international commerce managing across cultures, and global financial systems. This will get students ready to work in varied and multinational settings.

5. Flexible and Personalised Learning The future of education is flexible and personalised. Business Management courses will adapt to this by offering online and hybrid learning options so that students can learn at their own pace and tailor their education to their career goals. Micro-credentials and modular learning pathways will allow learners to focus on specific areas of interest and design their own learning journey.

How to Build Your Own Way with Business Management Courses

Building your own way with business management courses requires a plan. The business world is changing, and so should your education. But, before you start a course, you need to know your professional goals. 

With so many business courses on offer, you need to research and select the courses that will provide the skills and knowledge you need. Look for courses that deal with the latest topics in business management, such as digital transformation, sustainability and global business. Consider traditional university programmes and online courses to find the course that fits your schedule and learning style.

Read more: https://sbusinesslondon.ac.uk/whats-in-store-for-business-management-courses

[accountsend]

The Power of LinkedIn: Unleashing Its Potential for B2B Networking

In the rapidly evolving arena of B2B networking, LinkedIn has risen as a titan, armed with a professional focus and an expansive user base that has redefined the art of connectivity. This article embarks on an illuminating journey through the realm of LinkedIn, a journey that unveils the hidden gems within its features and strategies. The mission: to harness LinkedIn's potential seamlessly for B2B lead generation, refine sales outreach, and execute targeted market segmentation.

DOWNLOAD THE INFOGRAPHIC HERE

Optimize Your Company's LinkedIn Profile: The Foundation of Business Development

Your company's LinkedIn profile is the digital face of your enterprise, a first impression that demands meticulous optimization. This optimization involves the strategic infusion of industry-specific keywords that ensure your profile emerges in relevant searches. Complementing this keyword strategy, furnish your profile with comprehensive business details and updates. This isn't just about visibility; it's about making a compelling statement that resonates with potential B2B contacts and influential decision-makers. Here, the journey of Business Development commences.

Leverage LinkedIn's Advanced Search: Sculpting Your B2B Contact Database

The treasure trove of LinkedIn's advanced search capabilities is where precision meets potential. Whether your focus lies in niche sectors or emerging markets, this feature empowers you to tailor your searches with pinpoint accuracy. Seamlessly integrating the nuances of B2B Database Leads, Sales Leads, and Sales Prospecting turns your interaction with the B2B Contact Database into an art form, refining your leads with finesse.

Elevate Business Growth through LinkedIn Groups: A Playground for Sales Prospecting

LinkedIn Groups are more than digital alcoves; they're epicenters of opportunity. By immersing yourself in groups aligned with your industry, you're immersed in discussions, insights, and a stream of potential sales prospects meticulously aligned with your niche. But engagement is the currency here. It's where you exhibit your expertise, etching your brand's authority, and forging bonds that transcend connections. This is where Business Development blooms into a robust strategy.

Invest in LinkedIn Ads: Igniting Your B2B Sales Engine

In the labyrinth of B2B sales, LinkedIn's advertising platform becomes your strategic beacon. The ability to micro-target ads based on industry, job roles, and seniority places you directly in the line of sight of decision-makers. This is where the synergy of B2B Sales, Sales Funnel, and Sales Prospecting converges, creating sparks that ignite a powerful sales engine.

Amplify Thought Leadership with LinkedIn's Publishing Platform

Becoming an industry thought leader is a journey paved with insights. LinkedIn's publishing platform is your vehicle. Share articles that decode industry trends, showcase your expertise, and offer innovative solutions. This isn't mere content; it's the bridge that connects you with potential leads, cementing your credibility and trustworthiness. And as Sales Prospecting becomes your guiding star, your strategy evolves into a holistic tapestry.

Navigate B2B Waters with LinkedIn Sales Navigator: A Compass for Sales Prospecting

Sales Navigator isn't just a tool; it's your compass in the vast seas of B2B networking. Armed with advanced lead and company search capabilities, real-time sales updates, and integrated CRM capabilities, this tool elevates your sales outreach into a symphony of precision. Intertwining the threads of B2B Database Leads, B2B Lead Generation, and Sales Funnel, you're charting a course through B2B waters with unwavering accuracy.

Sustain Business Growth through Active Network Engagement

Engagement isn't just an action; it's the heartbeat of lasting connections. Embrace the practice of sharing updates, engaging in discussions, and promptly addressing queries within your LinkedIn network. This isn't just about maintaining visibility; it's about nurturing relationships with potential leads and steadfast clients. This amalgamation of Sales Prospecting and Business Development ensures your brand etches its presence in the minds of your audience.

In summation, LinkedIn isn't merely a platform; it's a catalyst for transformation in the world of B2B networking. By artfully weaving the threads of B2B Contact Database, B2B Database Leads, B2B Lead Generation, Sales Leads, B2B Sales, Business Development, Sales Funnel, and Sales Prospecting, you're unfurling a tapestry of endless possibilities. Elevate your digital footprint, forge connections that transcend transactions, and set your business on a trajectory of unbounded expansion.