#ALCA Entrepreneur

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Sell Benefits Not Features to Wealth Managers

 Sell Benefits, not Features to Wealth Managers to Grow your Bottom Line Selling benefits, not features, to wealth managers is a key to great marketing. Do you know how you do that? When you market Geriatric care management, what makes the sale is ” What’s in it for me, the 3rd party?”. “Benefits answer that question for your targets. Learn how to make an excellent marketing presentation that…

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GCM Operations Manual Class Certified 57 CEU's NACCM

Get  57 CEU’s from ALCA FROM National Expert Cathy Cress  MSW Author of the Handbook of Geriatric Care Management Do you need ALCA CEU Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-  This activity was approved for 57 CMC ALCA NACCM contact hours.  With 15 products AND 57 ALCA CEU’S Find OUT MORE  By taking…

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GCM Benefits Close the Sale to Assisted Living

Marketing Tactics – Use Benefits  GCM Benefits led to a sale.ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in, are unhappy with the move, are not participating in activities isolating, or are general when they are not thriving in the resident…

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Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

 Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID? How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant?  How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults…

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Who Are the Rich and Famous Concierge Clients Who Can Afford Long Term Care?

Who Are the Rich and Famous Concierge Clients Who Can Afford Long Term Care?

Four types of aging families can afford geriatric care management, home care, and long term care because they have financial resources, usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)    Rich and Famous-Entitled Families: These…

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Are Financial Planners Wealth Managers ?

Are Financial Planners Wealth Managers ?

 Why Would a Care Manager Work With a Financial Planner?  Why would third parties like financial planners work with a care manager and why do you need to know this? First, you need to create a practice that meets the needs of third-party referral sources like financial planners, and wealth managers. They both work with older adults to plan and then manage their retirement assets, which often…

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Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You  SIGN UP FOR MY NEW FREE WEBINAR  Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left   Sign up for my free webinar           How to Find Concierge Clients Who Can Afford You Even if you cannot make the class if you sign up you will get a recording the next day  When: May 17 2022 2 PM-3:30 PM…

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The Benefits of a Care Manager's Role in Hospice

The Benefits of a Care Manager’s Role in Hospice

The Benefits of a Care Manager’s Role in Hospice? The benefits of a care manager’s role in hospice are myriad.The geriatric care manager serves older adults before they find they are dying, so know them well. GCMs work with chronic care clients, sometimes for years, before eventually succumbing to their illness. They also work with clients who come to them facing the end of life issues.  Care…

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The Benefits of a Care Manager's Role in Hospice

The Benefits of a Care Manager’s Role in Hospice

The Benefits of a Care Manager’s Role in Hospice? The benefits of a care manager’s role in hospice are myriad.The geriatric care manager serves older adults before they find they are dying, so know them well. GCMs work with chronic care clients, sometimes for years, before eventually succumbing to their illness. They also work with clients who come to them facing the end of life issues.  Care…

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Want the Care Managment Benefits You Can show an Elderlaw Attorney?

WHO IS YOUR TARGET MARKET How do you sell your care management to an elder law attorney? As a geriatric care manager, you want to have success in marketing to this group? Why? prime targets are  3rd party targets including elder law attorneys. They are in the top five third parties who do not hire you but make great referrals to your agency. How do you sell your care management -your business…

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GCM Operations Manual Class Certified for 57 CEU's from the National Academy of Certified Care Providers

GCM Operations Manual Class Certified for 57 CEU’s from the National Academy of Certified Care Providers

Our GCM Operations Manual Class is now certified for 57 CEU’s from the National Academy of Certified Care Providers.  Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-904CGCMC. This activity was approved for 57 CMC contact hours.  Find OUT MORE  By Completing The Class You Will Have  3 CEU’s each of 19 Classes…

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Join Me in My Latest Free Webinar

Join Me in My Latest Free Webinar

Join Me in My Latest Free Webinar Why Products Touching Adult Child’s Pain Really Grow GCM Business   November  2th 2021 Time 2:PM PST -3:30 Learn in this webinar:Why adult Children Purchase Products to Sooth Their Pain with Aging Parent Why Sell VIP Products rather than Geriatric Care ManagementWhy VIP GCM Clients prefer GCM ProductsHow to Develop a 4 Season Menu of Products VIP Products…

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Confused about Care Manager Technology?

Confused about Care Manager Technology?

Beware of Paper Some care managers still function on paper instead of using a care management database. That is a bad business decision. You need to give clients gold standard service to retain them . Arming your care managers with the most user-friendly fully loaded client database makes that concierge care so much easier to deliver. This gives your care management or homecare agency a more…

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Video-What Business Skills Must You Have for an Aging Life or GCM Start-up?

Video-What Business Skills Must You Have for an Aging Life or GCM Start-up?

  If you a Nurse, Social Worker or Aging Care Professional or Business Entrepreneur and want to start a profitable Aging Life / Geriatric Care Management agency What Business Skills Do You Need? A new geriatric care management business must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the…

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How to Make a Profit Starting an Aging Life /Geriatric Care Management Business?

How to Make a Profit Starting an Aging Life /Geriatric Care Management Business?

  Do You Want to Make Money As a Private Care Manager ?   If you want to start a Geriatric  care management or ALCA business you have to learn how you will make money. How??? It must be VIP clients.You may start it to reach seniors in need. However if it is a business and you are an entrepreneur , you need to understand” profit” and how to handle money  and “like it”. Many GCM’s  do not…

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Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

Do you have a big enough Slice of the VIP Pie…? If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big  enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM  or ALCA…