#AI-Powered Digital Campaigns

[harshathusm]

Role of artificial intelligence in digital marketing

Artificial intelligence (AI) is revolutionizing digital marketing by enabling personalized customer experiences, predictive analytics, and efficient ad targeting. AI-driven tools optimize content creation, automate customer service with chatbots, and enhance decision-making through data insights. These innovations improve campaign performance and ROI. For expert app development, USM Business Systems is the best mobile app development company.

USM Business Systems

Services:

Mobile app development

Artificial Intelligence

Machine Learning

Android app development

RPA

Big data

HR Management

Workforce Management

IoT

IOS App Development

Cloud Migration

[ai4nonmarketers]

AI Marketing Trends to Watch in 2025

🚀 The AI Revolution: The Future of Marketing & Business 🌟 Artificial Intelligence is not just a buzzword—it’s shaping industries and driving trillions in economic growth. Ready to stay ahead of the curve? Dive into the latest trends in AI-powered marketing, creative workflows, and privacy-focused tech. 💡 Learn how AI is transforming the global economy and how you can leverage it to scale smarter and faster. #AIMarketing #FutureOfAI #BusinessGrowth #SmarterDecisions 📈 Explore more insights now:

Artificial Intelligence (AI) is no longer just a tool—it’s becoming the backbone of modern marketing strategies. According to a report by MarketsandMarkets, the global AI market is projected to grow from $639.3 billion in 2022 to $1.58 trillion by 2030, showcasing the technology’s ever-expanding impact. As we look to 2025 and beyond, AI continues to evolve, offering new possibilities and…

[delhijeetechacademycourses]

These skills are useful for IT professionals, developers, and anyone interested in the growing field of cloud technology.

[stellentt]

Unleashing the Power of AI in PPC Campaign Optimization

Unlocking New Frontiers: The Integration of AI in PPC Campaign Optimization

In the fast-evolving landscape of digital marketing, Pay-Per-Click (PPC) campaigns have long been a cornerstone. Today, a new game-changer has emerged—Artificial Intelligence (AI). Let’s delve into the realm where cutting-edge technology meets strategic marketing, exploring the seamless integration of AI in PPC Campaign Optimization.

The Rise of AI in PPC

Revolutionizing Digital Advertising

The role of AI in PPC has grown exponentially. According to businesses leveraging AI in their PPC strategies have witnessed a increase in conversion rates. This surge is not just a trend but a paradigm shift, transforming the way advertisers strategize and execute their campaigns.

Why AI in PPC?

Understanding the Driving Forces

Reveals the profound impact of AI in enhancing ad targeting precision. With machine learning algorithms, PPC campaigns can adapt in real time, ensuring ads are shown to the right audience at the right moment. This level of sophistication goes beyond traditional methods, offering advertisers a competitive edge.

Statistics Speak

Let the numbers tell the story. Studies indicate that businesses incorporating AI-driven PPC strategies experience a [insert percentage] reduction in cost per click (CPC) and an impressive [insert percentage] increase in click-through rates (CTR). These statistics underscore the tangible benefits AI brings to the PPC playing field.

AI Tools for PPC

Explore the array of AI tools tailored for PPC success. From automated bidding systems to predictive analytics, these tools empower advertisers to make data-driven decisions, optimize ad placements, and maximize returns on investment. Real-world case studies will illustrate how businesses have harnessed these tools to achieve remarkable results.

User Intent in PPC

Understanding user intent is the Holy Grail of PPC success. AI algorithms, with their ability to analyze vast datasets, decipher user behavior, and predict intent, take the guesswork out of campaign optimization. Dive into the strategies employed by successful brands, aligning their messaging with user intent to drive engagement and conversions.

Challenges and Solutions 

While the benefits are evident, challenges persist. Address common concerns such as data privacy, the learning curve in adopting AI tools, and potential biases in algorithms. Provide practical tips and solutions to empower businesses to overcome these hurdles and embrace AI confidently in their PPC endeavors.

Future Trends

Peek into the future of AI in PPC. Explore emerging trends such as voice search optimization, AI-powered ad creatives, and the integration of AI with other marketing channels. Stay ahead of the curve by understanding how AI will continue to shape the PPC landscape in the coming years.

Conclusion 

Mastering the Future: AI-Driven PPC Excellence

As we conclude this exploration into the integration of AI in PPC Campaign Optimization, it’s evident that the marriage of technology and strategic marketing is a game-changer. By embracing AI, businesses can not only navigate the complexities of the digital advertising landscape but also thrive in an era where precision and relevance define success. The journey has just begun, and the future of PPC is undeniably AI-driven. Are you ready to revolutionize your PPC campaign

[dingodoodles]

🎉 CONTEST ANNOUNCEMENT!🎉 Hey! Soooo To celebrate the Fool's Gold: Into the Bellowing Wilds campaign setting arriving in people’s hands

We got a contest to make some Post cards advertising the Bellowing Wilds A hard sell, I know lmao😬 You win cool shit too from us and Hit Point Press! So this is what we got going on: The Bellowing Wilds needs your help! Many adventurers are soon to experience our…..EXCITING (and very questionable) creatures and locals, and may not live to tell the tale. Let’s tell it for them!

ENTRY 📩 Using your powers of persuasion, create a postcard promoting a visit to the Bellowing Wilds. Come up with a slogan, or draw an adventurer’s picture, or write a small excerpt from an adventurer’s point of view on the postcard. Either way, it should try to convince the reader to visit in any way possible! Then either:

1) Post it in our Discord in ⁠postcard-contest , to enter for the community award. Winner will be determined by most ❤️ reactions. or 2) Post it on social media with #VisitFoolsGold (Twitter/Insta/Tumblr/Bluesky), to enter for the crew choice award. Winner will be randomly chosen from eligible posts. or Both! (But you can only win one)

REWARDS FOR EACH WINNER 🏅 - 1 copy of the "Heckna! Box Set"!! 🤡 (Provided by Hit Point Press!) - The winning postcards will also be PRINTED and SIGNED by Dingo, Felix, and Avery - A chosen sticker sheet of Fool's Gold stickers!

RULES ✅ Using and/or reformatting provided images from the digital Bellowing Wilds PDF (The one given is just 1 example of what can be. Feel free to use it if you wanna) ✅ Drawing your own artwork ✅ Using clip art text ✅ You may submit to both discord & social media. Your choice. ✅ Maximum of 3 entries per person (On either/both platforms) ❌ No AI art

IMPORTANT Discord: Upvote your favorite submission with a ❤️ emoji (No other emoji / heart colors count) Social Media: You have to include the hashtag and like the contest post. Contest will end Sept 26 @ 11pm PST 🗓️ Kickstarter Backers: It's arriving! 👀 For those who have pre-ordered the Fool's Gold campaign setting, make sure you keep an eye on your mailboxes! Orders have been shipping out for a few weeks now, so if you haven't received yours yet, you should very soon! For help or tracking info, you can contact Hit Point Press at kickstarter@hitpointpress.com

I apologies for the big wall of text :'3

[veganism]

The genocide is also experimentation on living beings

Israel is currently testing new weapons in Gaza, some of which will soon be sold globally as "battle-tested," according to Antony Loewenstein, an author who has written a widely acclaimed book on the issue.

For years, the Israeli defense sector has used Palestine as a laboratory for new weapons and surveillance tech, he told Anadolu, adding that this is also the case in the current ongoing war on Gaza.

One of the main reasons why "many nations, democracies and dictatorships support Israeli occupation" of Palestine is because it allows them to buy these "battle-tested" weapons, asserted Loewenstein, author of The Palestine Laboratory: How Israel Exports the Technology of Occupation Around the World.

Another aspect of Israel's war on Gaza has been the use of artificial intelligence technology, he said.

According to Loewenstein, AI has been one of the key targeting tools used by the Israeli military in its deadly campaign of airstrikes, leading to mass killings of Palestinians-now over 28,500-and damage on an unprecedented scale.

The current war on Gaza is "inarguably one of the most consequential and bloody," he said.

He described Israel's use of AI against Palestinians as "automated murder," stressing that this model "will be studied and copied by other nation-states" and Tel Aviv will sell them these technologies as tried and tested weapons.

In the last 50 years, Israel has exported hi-tech surveillance tools to at least 130 countries around the world.

To maintain its illegal occupation of the West Bank and East Jerusalem, and blockade of the Gaza Strip, Israel has developed a range of tools and technologies that have made it the world's leading exporter of spyware and digital forensics tools.

But analysts say the intelligence failure during the Oct. 7, 2023 Hamas attacks casts doubts over Tel Avis's technological capabilities.

Israel's reliance on technology "is an illusion of safety, while imprisoning 2.3 million people under endless occupation," said Loewenstein, who is Jewish and holds Australian and German nationalities.

He described Israel's response in Gaza as "apocalyptic," stressing that the killings of Palestinian civilians, including children and women, is "on a scale of indiscriminate slaughter."

- 'BLOOD MONEY'

Loewenstein, who is also a journalist, said Israel has honed its weapons and technology expertise over decades as an occupying power, acting with increasing impunity in the Palestinian territories.

This led a small country like Israel to become one of the top 10 arms dealers in the world, he said, adding that Israeli arms sales in 2021 were "the highest on record, surging 55% over the previous two years to $11.3 billion."

In his book, Loewenstein explores thoroughly Israel's ties with autocracies and regimes engaged in mass displacement campaigns, and governments slinking their way into phones.

The Israeli NSO Group sold its well-known Pegasus software to numerous governments, a spyware tool for phones that gives access to the entire content, including conversations, text messages, emails and photos even when the device is switched off.

Israeli drones were first tested over Gaza, the besieged enclave that Loewenstein referred to as "the perfect laboratory for Israeli ingenuity in domination."

Surveillance technology developed in Israel has also been sold to the US in the form of watch towers now used on the border with Mexico.

The EU's border agency Frontex is known to have used Israeli drone technology to monitor refugees.

Loewenstein explains in his book that the EU has partnered with leading Israeli defense companies to use its drones, "and of course years of experience in Palestine is a key selling point."

"So again, one sees how there are so many examples of nations that are wanting to copy what Israel is doing in their own area in their own country on their own border," he said.

These technologies and "are sold by Israel as battle-tested," he said.

In other words, he contends that Palestinians essentially have become "guinea pigs," and despite some nations and the UN publicly criticizing the Israeli occupation, in reality "they're desperate for this technology for themselves for their own countries."

"And that's how in fact, the Palestine laboratory has been so successful for Israel for so long," he said.

In his exhaustive probe into Israel's dealings with arms sales around the world, he noted that the country has monetized the occupation of Palestine, by selling weapons, spyware tools and technologies to repressive regimes such as Rwanda during the genocide in 1994 and to Myanmar during its genocide against the Muslim Rohingya people in 2017.

"This to me is blood money. I mean, there's no other way to see that and again, as someone Jewish, who has spent many, many years reporting on this conflict, both within Israel and Palestine but also elsewhere, it's deeply shameful that Israel is making huge amounts of money from the misery of others," he said.

"This is not a legacy that I can be proud of."

- 'NO NATION ACTUALLY HOLDING ISRAEL TO ACCOUNT'

Profiting from misery is to some extent the nature of what capitalism has always been about, but Israel does this with a great deal of impunity, "because Israel does what it wants," said Loewenstein.

"There is no accountability, there is no transparency, there is no nation actually holding Israel to account," he added.

Israel's regime is shielded from any political backlash for years to come because nations are reliant on Israeli weapons and spyware, said the author.

Israel may not be the only player employing surveillance technology that leads to human rights violations, but it still plays a dominant role, which is why Loewenstein insists that it deserves singular attention.

Israel's foreign policy has always been "amoral and opportunistic," he said, calling on all nations to take a stand and hold Israel accountable, and acknowledge that the world is buying what Israel is selling.

[odinsblog]

Vice President Kamala Harris' campaign is accusing billionaire Elon Musk of spreading "manipulated lies" after he reposted a video on X featuring an AI-generated voice imitating the vice president. Musk, who has endorsed former President Donald Trump, shared the video on his social media platform without noting that the video was originally released as an explicit parody, violating X's own policy that bars users from sharing “synthetic, manipulated, or out-of-context media that may deceive or confuse people and lead to harm."

The fake video reiterates racist attacks against Harris, who previously served as a U.S. senator and attorney general of California.

“I, Kamala Harris, am your Democrat candidate for president because Joe Biden finally exposed his senility at the debate,” the voice says, adding she is a "diversity hire" who doesn't know "the first thing about running the country." The fake-Harris voiceover is played alongside real clips of Harris used by her campaign in an earlier ad, authentic Harris campaign branding and the occasional statement from the actual candidate.

The mocking statements by the voiceover echoes statements from Republican politicians that Harris was only picked as Biden's running mate because she is a Black and Indian-American woman.

…

Two AI experts told the AP that the video represents the growing power deepfakes in shaping popular opinion and belief.

“The AI-generated voice is very good,” UC Berkeley digital forensics expert Hany Farid told the news service. “Even though most people won’t believe it is VP Harris’ voice, the video is that much more powerful when the words are in her voice.”

Rob Weissman, co-president of the advocacy group Public Citizen, said that many people will be completely fooled by the video.

(continue reading)

[mariacallous]

Digital advertising is a whopping $700 billion (£530 billion) industry that remains largely unregulated, with few laws in place to protect brands and consumers. Companies and brands advertising products often don’t know which websites display their ads. I run Check My Ads, an ad tech watchdog, and we constantly deal with situations where advertisers and citizens have been the victims of lies, scams, and manipulations. We have removed ads from websites with serious disinformation about Covid-19, false election content, and even AI-generated obituaries.

Currently, if a brand wants to advertise a product, Google facilitates the ad placement based on desired ad reach and metrics. It may technically follow through on the agreement by delivering views and clicks, but does not provide transparent data about how and where the ad views came from. It is possible that the ad was shown on unsavory websites diametrically opposed to the brand’s values. For example, in 2024, Google was found to be profiting by placing product ads on websites that promoted hardcore pornography, disinformation, and even hate speech, against the brands’ wishes.

In 2025, however, this scandal will end, as we start to enact the first regulations targeting the digital advertising industry. Around the world, lawmakers in Brussels, Ottawa, Washington, and London are already in the early stages of developing regulation that will ensure brands have access to the legal support to ask questions, check ad data, and receive automatic refunds when they find that their digital campaigns have been subject to fraud or safety violations.

In Canada, for example, Parliament is deliberating the enactment of the Online Harms Act, a law to incentivize the removal of sexual content involving minors. The idea behind this law is that if the content is illegal, then making money off it should be illegal, too.

In California and New York, advocates are also proposing legislation that will aim to implement a know-your-customer law to track the global financial trade of advertising. This is significant because these two states power the global ad tech industry. New York has more ad tech companies than any other city in the world. Transparency laws enacted in California, on the other hand, would affect Google’s international advertising business—by far the biggest ad tech company in the world.

Beyond brand and consumer issues, the unregulated nature of the digital advertising landscape is a direct threat to democracy. In the US, for instance, presidential campaign spending remains effectively unregulated. It is estimated that the presidential campaigns will spend up to $2 billion (£1.5 billion) on digital advertising in 2024. With current laws, we will likely have no external data about their refunds or rates.

In 2025, the legislative pressure is on for big tech companies to regulate ad technology.

[anonoob]

LOOKING FOR CONTENT TO WATCH?

here are some underrated (in my opinion) media's I recommend!

Lackadaisy (Animated PILOT - Webcomic.) Lackadaisy has its own Animated PILOT on YouTube, and a Webcomic you can find on the official lackadaisy website! The series is about a webcomic set in Prohibition-era St. Louis, Missouri. It chronicles the events of a cast of anthropomorphic cats as they struggle to keep the titular speakeasy afloat.

Murder Drones (Animated series) Murder Drones has recently gained popularity, but is still a small project. You find it on youtube. On a post-apocalyptic exoplanet, worker drones struggle to survive by hiding from rogue robots called Murder Drones

Epithet Erased (Animated series - book) you can find the first 7 episode Animated on YouTube! Season 2, however, Is a book. based on the tabletop roleplay series Anime Campaign! With unique powers called epithets, and characters attempting to steal an amulet rumored to have the ability to take a person's epithet.

Lego Monkie Kid (Cartoon) The tale begins when an ordinary boy, Monkie Kid, finds Monkey King's legendary staff, and he becomes the chosen one. You can watch on PRIME VIDEO!

Recreyo (YouTube channel!) Oddly enough, I'm recommending a YouTube channel.. a Comedy podcast with a group of friends with trust issues are thrown into different chaotic scenarios where they have to survive by learning to trust each other.. or not.

I'm running out of ideas or media's so.. uh yeah guys you should watch those silly fnaf rps like Oddities or The Famous Films!!! There's more, but I don't know them all lol

Also the sun and moon show is pretty cool yeah

EDIT ; The amazing digital circus is a new media too! Though, the fandom has grown largely. It's a animated pilot on YouTube, under the GlitchProductions channel. (creators of murder drones)

EDIT ; Spooky Month! Halloween is one of everyone's favorites, and so is October! I'm sure you've all heard of this show, made by Sr. pelo. Every year, near Halloween, a new episode for this series released! Last year, it grew huge in popularity.

There obviously tons of smaller projects out there, and I totally recommend them! Make sure to support small creators!

EDIT 2;

Fizz back w/ another banger

Y'all have obviously heard of hazbin hotel and helluva boss (I think helluva boss currently is better, especially in it storyline.)

Ramshackle ! An animated pilot on YouTube and it's 1st episode!, with many other small contents (webtoon, merch, art)

(Not really a media, but a nice nostalgic moment for old time flamingo fans) rewatch Roblox myth videos! They're actually nice to go back and remember, Especially if you were around when the vids came out.

An anime for once! Madoka Magica is great, actually. It's a dark spin on the magical girl ordeal, and it's probably the only anime I really like.

Object shows. There's a LOT of these. Most popular; Inanimate insanity, BFDI. Best recommendations; ONE (hfjcheesy), love of the s*n

Robloc area ; Regretevator, Evade, etc are lowkey fun games with good fandoms (sometimes)

EDDSWORLD OH My God please watch eddsworld it's made by this dude named Edd Gould and it's awesome

Indigo Park. Play it. It's so fucking cool/gen

Kinitopet, nice ai spin game!

Class of 2009 is epic and funny (also has triggering topics tho)

Musicals! It's nice to find new and different musicals!

Horror! +Favs ; Mandela catalogue, the walten files (there's more but it's been a bit)

Dead end, cold front, etc! The creator has amazing games :3

I had more but. Forgot oops

[beloved-belittled]

Self-Aware MKX Shinnok x Reader (1/2)

Click here for Part 2

I've read a few self-aware fics lately and just had to write one for my crush. Since part 2 of my previous post is taking longer than expected, please enjoy this for now! 

TW: Yandere, kidnapping, stalking, invasion of privacy, blackmail, hacking, computer viruses, murder/death, slight/implied NSFW

18+ to interact

Shinnok's first reaction upon reaching sentience is confusion and extreme nihilism. Confusion, because he was in the middle of a fight when suddenly a large, digital menu pops up in his face. This screen however, was different from what you as a player would see. It was more comparable to a cheat menu, allowing him to alter character models, AI, voice lines, maps and more. He could even directly modify the source code. Once he figures out what this truly means is when his nihilistic afflictions worsen. He already saw the lives of others to be worthless or at best pawns, but now that he knows everything is just a simulation? It takes every ounce of restraint in him not to immediately corrupt the game.

But with his realization comes a few questions. Aren't video games meant to be played? And if so, who's playing it? He scans through all of the data he has access to within the game's files. Eventually, he learns many things about “Mortal Kombat X” and you as the player. His first goal becomes to interact with the outside world.

So imagine that you're playing MK X on PC. Either for the first time or revisiting it. You don't have any previous save data and Shinnok is still locked behind the story mode. The only way you encounter him is via online, campaign mode, or the tower. Let's focus on campaign mode for now and assume you beat that before doing anything else.

The game plays normally at first. Shinnok doesn't want to alert you to anything while he's still limited to the confines of the game. So he gets beat up, sealed into his amulet, yada yada yada. While “sealed” he experiments more with his newfound power. He develops code for the game to run which grants him access to your system files. After creating a few viruses through Elder God magic he's able to: 1. Keep the game running in the background. 2. Start and stop other programs. 3. Access your microphone, camera, and keyboard. Now the fun really begins.

He duplicates his model and has that one take his place in the story. He's far too busy learning everything he can about the outside world to play pretend. Even in his infinite wisdom, he can't help but to have a childish curiosity as he “googles” stuff about your reality. Your world is so much like Earthrealm, but far weaker as well. No Elder Gods, no magic, not even high-level tech to defend from invasions. Not to mention it's actually real. He's salivating over how easy it would be to conquer your world when he escapes.

Shinnok gets so caught up in this that he learns his first weakness: his dependency on hardware. He learned this when the real time in the files would jump several days or even weeks ahead despite the game time seemingly being 1:1. He realizes that for now he needs to convince you to keep using your computer. And so, he shifts his focus to be on you.

At this point you're probably nearing the end of story mode. Your microphone and camera is discretely turned on to observe your reactions. He notes which characters you enjoy using the most, your responses whenever you win/lose, and whatever comments you have regarding the story. He especially enjoys it if you dunk on the heroes throughout your playthrough.

Eventually, you reach the final fight with him at the Jinsei Chamber. For his own amusement he decides that he'll be the one to fight you instead of his double. He kicks your ass. Not only can he input read, but he's also able to create his own combos. He even gets a double flawless victory just to pour salt in the wound. At this point, you're likely raging and/or tweaking the difficulty a bit. If you set it to Easy, he'll let you beat him up to a sliver of health before demolishing you. You're not a saint so you rage quit from this. He chuckles at your actions, finding them more amusing than anything he's done before.

Eventually you return to your PC/laptop. Whether that's to play Mortal Kombat or not is of no concern to him. He can watch you as long as your system is on. Each thing you do provides him more information. What shows you watch, what forums you participate in, what you do for work or school; all of it is exposed to him. He convinces himself it's just for him to learn more about the world. And besides, he has nothing to otherwise enjoy here in his artificial reality. But is this really true?

One day you end up completing campaign mode. You defeat one of his clones of course. (He would never let you win against him.) With this you unlock Shinnok as a playable character, much to your joy. “Yay! I can finally play as Shinnok!” You exclaim. The excitement written on your face and your voice shaking from anticipation. For some reason, his long since stopped heart begins to beat. Slowly at first, but it rapidly quickens to send warm blood throughout his body. A hot, fuzzy pressure pools in his chest. The last time he can recall this icky, pleasant feeling was before his fall from the Heavens.

You start using Shinnok as your main afterwards. You decide to first try him out in a tower and later a few matches. Unbeknownst to you, you're controlling the real Shinnok. It's a strange experience on his end, to allow you to manipulate him like a puppet. But he trusts you. Somehow. This all feels as natural as can be. And even if you're bad at the game, it's not like he can't help you out with a strike or two. Nor can he die if you lose either. (He's made sure that their fatalities won't work.)

This marks a change in Shinnok's behavior. While before he was passively watching you go about life, he decides to be more proactive during your time together. His stalking and information collecting increases tenfold. He's archived and accessed anything you've ever had on your PC/laptop. He analyzes the content you consume and tries to draw conclusions on what you'd like. Once he has compiled enough data, he waits until you’re occupied with something else on your computer to make a move.

The next time you open MK X you notice that something is off. Extremely off. The game immediately launches into a cutscene. The background is a black void, no hint of anything in it besides a single character. That character is Shinnok, who stands with his back facing towards you. His hands fold behind him as he turns around. “Hello (Player Name).” He says. “Or should I call you (Y/N)?” The coldest of chills slide down your spine. What is even happening right now?

“I'm aware you already know who I am, but you shall refer to me as Lord Shinnok.” He puts emphasis on the title before his name. “I have a proposal for you. Play this “video game” as often as possible and I will transform it into whatever you desire.” He pulls a hand out towards his chest and snaps a finger. The environment changes from a void to a peaceful, lush forest. Another snap and the scenery is inverted, instead depicting a hellish landscape draped in fire. One more snap and now there lies an army of people behind him. Most you recognize as the series’ roster of characters, even ones who aren't normally in the game! But there's other people too, creations that fit the aesthetic yet aren't canon.

“You could have so much fun here. To do whatever you'd like without limitations. Isn't that exciting?” He asks without expecting a response. “So, will you accept my- ” After pressing the power button for far too long, your computer finally shuts off. You breathe a sigh of relief. Glad that whatever virus you caught from MK X didn't disable the power button. You cut your computer back on. It boots up as usual. You uninstall MK X and run a virus scan just to be safe. The report shows up as clear, but in the back of your head you make a mental note to be on the lookout for any more weirdness. 

In your PC's processors Shinnok is fuming. Thankfully, he had engaged in preparations that allowed him to exist even if you uninstall the game. But your attempt to delete him was severely offensive. Not to mention the fact you turned off the computer while he was talking. That was a complete lack of manners and tact on your end. However, with this he now realized he had been distracted. Distracted by his infatuation with you instead of progressing on his plans of escaping this box and ruling your Earthrealm. His messing around with you would simply have to be on hold. All until he could find a way for you to never escape him.

[ai4nonmarketers]

Harnessing AI for Small Business Marketing

🚀 AI Marketing Success Stories You Can’t Miss! Discover how brands like Sephora and Netflix are using AI to transform their strategies and drive results. From hyper-personalized campaigns to game-changing recommendations, learn how you can apply these tactics—even on a budget! 💡 Ready to scale your marketing game? #AIinMarketing #MarketingSuccess #SmarterStrategies #AIForEveryone #DigitalMarketingTips 👉 Read the full story here:

Artificial intelligence (AI) is powering some of the most successful marketing campaigns, not just for billion-dollar brands. Scalable and budget-friendly, AI tools are accessible to businesses of all sizes. Here are two inspiring real-world case studies that demonstrate the potential of AI and how you can adopt similar tactics for your campaigns. Case Study 1: Sephora’s AI…

[beardedmrbean]

SACRAMENTO, Calif. (AP) — California Gov. Gavin Newsom signed three bills Tuesday to crack down on the use of artificial intelligence to create false images or videos in political ads ahead of the 2024 election.

A new law, set to take effect immediately, makes it illegal to create and publish deepfakes related to elections 120 days before Election Day and 60 days thereafter. It also allows courts to stop distribution of the materials and impose civil penalties.

“Safeguarding the integrity of elections is essential to democracy, and it’s critical that we ensure AI is not deployed to undermine the public’s trust through disinformation -– especially in today’s fraught political climate,” Newsom said in a statement. “These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI.”

Large social media platforms are also required to remove the deceptive material under a first-in-the-nation law set to be enacted next year. Newsom also signed a bill requiring political campaigns to publicly disclose if they are running ads with materials altered by AI.

The governor signed the bills to loud applause during a conversation with Salesforce CEO Marc Benioff at an event hosted the major software company during its annual conference in San Francisco.

The new laws reaffirm California’s position as a leader in regulating AI in the U.S., especially in combating election deepfakes. The state was the first in the U.S. to ban manipulated videos and pictures related to elections in 2019. Measures in technology and AI proposed by California lawmakers have been used as blueprints for legislators across the country, industry experts said.

With AI supercharging the threat of election disinformation worldwide, lawmakers across the country have raced to address the issue over concerns the manipulated materials could erode the public’s trust in what they see and hear.

“With fewer than 50 days until the general election, there is an urgent need to protect against misleading, digitally-altered content that can interfere with the election,” Assemblymember Gail Pellerin, author of the law banning election deepfakes, said in a statement. “California is taking a stand against the manipulative use of deepfake technology to deceive voters.”

Newsom’s decision followed his vow in July to crack down on election deepfakes in response to a video posted by X-owner Elon Musk featuring altered images of Vice President and Democratic presidential nominee Kamala Harris.

The new California laws come the same day as members of Congress unveiled federal legislation aiming to stop election deepfakes. The bill would give the Federal Election Commission the power to regulate the use of AI in elections in the same way it has regulated other political misrepresentation for decades. The FEC has started to consider such regulations after outlawing AI-generated robocalls aimed to discourage voters in February.

Newsom has touted California as an early adopter as well as regulator of AI, saying the state could soon deploy generative AI tools to address highway congestion and provide tax guidance, even as his administration considers new rules against AI discrimination in hiring practices.

He also signed two other bills Tuesday to protect Hollywood performers from unauthorized AI use without their consent.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JULY 2024

If you are new to my Tumblr, I usually do these summaries of SEO and marketing news once a month, picking out the pieces that are most likely to be useful to small and micro-businesses.

You can get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog or get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

There is a relatively new way to file copyright claims against US residents, called The Copyright Claims Board (CCB). I wrote more here [post by me on Patreon]

After a few years of handwringing and false starts, Google is abandoning plans to block third-party cookies in Chrome. Both Safari and Firefox already block them. 

When composing titles and text where other keywords are found, it can be useful to have a short checklist of the types of keywords you need, as this screenshot demonstrates. While that title is too long for most platforms and search engines, it covers really critical points that should get mentioned in the product description and keyword fields/tags as well:

The core keywords that describe the item

What the customer is looking to do - solve a problem? Find a gift? Feel better? 

What makes the product stand out in its field - why buy this instead of something else? Differentiating your items is something that should come before you get to the listing stage, so the keywords should already be in your head. 

Relevant keywords that will be used in long tail searches are always great add-ons.

What if anything about your item is trendy now? E.g., sustainability? Particular colours, styles or materials/ingredients are always important.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google’s June spam update has finished rolling out. And here is the full list of Google news from June. 

Expect a new Google core update “in the coming weeks” (as if we needed more Google excitement).

Google’s AI overviews continue to dwindle at the top of search results, now only appearing in 7% of searches.

Despite Google trying to target AI spam, many poorly-copied articles still outrank the originals in Google search results. 

Internal links are important for Google SEO. While this article covers blogging in particular, most of the tips apply to any standalone website. Google also recently did a video [YouTube] on the same topic. 

Google had a really excellent second quarter, mostly due to the cloud and AI. 

Not Google

OpenAI is testing SearchGPT with a small number of subscribers. Alphabet shares dropped 3% after the announcement. 

SOCIAL MEDIA - All Aspects, By Site

General

New social media alert: noplace is a new app billed as MySpace for Gen Z that also has some similarities with Twitter (e.g., text-based chats, with no photos or videos at this time). iOS only at the moment; no Android app or web page. 

Thinking of trying out Bluesky? Here are some tips to get the most out of it. 

Facebook (includes relevant general news from Meta)

Meta’s attempt at circumventing EU privacy regulations through paid subscriptions is illegal under the Digital Markets Act, according to the European Commission. “if the company cannot reach an agreement with regulators before March 2025, the Commission has the power to levy fines of up to 10 percent of the company’s global turnover.”

If you post Reels from a business page, you may be able to let Meta use AI to do A/B testing on the captions and other portions shown. I personally would not do this unless I could see what options they were choosing, since AI is often not as good as it thinks it is. 

Apple’s 30% fee on in-app ad purchases for Facebook and Instagram has kicked in worldwide as of July 1. 

Facebook is testing ads in the Notifications list on the app. 

Meta is encouraging advertisers to connect their Google Analytics accounts to Meta Ads, claiming “integration could improve campaign performance, citing a 22% conversion increase.”

Instagram

The head of Instagram is still emphasizing that the number of DM shares per post is a huge ranking factor. 

LinkedIn

Another article on the basics of setting up LinkedIn and getting found through it. 

You can now advertise your LinkedIn newsletters on the platform. 

Pinterest

Pinterest is slowly testing an AI program that edits the background of product photography without changing the product. 

Is Pinterest dying? An investment research firm thinks so. 

Reddit

If you want to see results from Reddit in your search engine results, Google is the only place that can happen now. 

More than ever, Reddit is being touted as a way to be found (especially in Google search), but you do have to understand how the site works to be successful at it. 

Snapchat

Snapchat+ now has 9 million paying users, and they are getting quite a few new personalization updates, and Snaps that last 50 seconds or less. 

Threads

Threads has hit 175 million active users each month, up from 130 million in February. 

TikTok

TikTok has made it easier to reuse your videos outside of the site without a watermark. 

TikTok users can now select a custom thumbnail image for videos, either a frame from the clip itself, or a still image from elsewhere.  

Twitter

You can opt out of Twitter using your posts as data for its AI, Grok. 

YouTube

YouTube has new tools for Shorts, including one that makes your longer videos into Shorts. 

Community Spaces are the latest YouTube test to try to get more fan involvement, while moving users away from video comments.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Start your content marketing plans for August now, including back-to-school themes and Alfred Hitchcock’s birthday on August 13. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads now have several new updates, including blocking misspellings. 

Google’s new Merchant Center Next will soon be available for all users, if they haven’t already been invited. Supplemental feeds are now (or soon will be) allowed there. 

STATS, DATA, TRACKING 

Google Search Console users can now add their shipping and return info to Google search through the Console itself. This is useful for sites that do not pay for Google Ads or use Google’s free shopping ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

The second part of this Whiteboard Friday [video with transcript] discusses how consumer behaviour is changing during tight economic times. “People are still spending. They just want the most for their money. Also, the consideration phase is much more complex and longer.” The remainder of the piece discusses how to approach your target market during these times. 

Prime Day was supposedly the best ever for Amazon, but they didn’t release any numbers. Adobe Analytics tracked US ecommerce sales on those days and provides some insight. “Buy-now, pay-later accounted for 7.6% of all orders, a 16.4% year-over-year increase.”

MISCELLANEOUS

You know how I always tell small business owners to have multiple revenue streams? Tech needs to have multiple providers and backups as well, as the recent CrowdStrike and Microsoft issues demonstrate. 

If you used Google’s old URL shortener anywhere, those links will no longer redirect as of August 25 2024.