#2019 Quarterly Calendar With Holidays

[kymmiejournals]

Undated Blush Digital Planner by Wendaful Planning

This post contains affiliate links. If you take action (i.e. make a purchase) after clicking my affiliate links, I’ll probably earn a few bucks which will help keep this website running or just to buy a cup of coffee. You know I only recommend products that I actually use, love and trust, right?

Hey friend,

I have been working so hard to come up with an ultimate review for this planner. This will be lengthy blog post, so stay with me till the very end! If you have any questions, just take note of it so you can ask or contact me after you’ve read this lengthy post. I will be glad to answer any of them!

Tools and Resources

Any note-taking app (ex. Goodnotes or Noteshelf, etc.)

iPad 2019 7th Gen (10.2”)

Apple Pencil 1st Gen

Details

467 page PDF with Sunday Start Planner

467 page PDF with Monday Start Planner

467 Page PDF with Sunday Start Months & Monday Start Weeks

60 extra templates, to name a few:

Blank inserts

Financial inserts

General Planning inserts

Household inserts

Habit inserts

Health and Fitness inserts,

Personal inserts

Blog or Youtube inserts

Undated Blush Digital Planner

Cover

This is the skin of the Planner.

You can fully personalize by typing or writing your name.

You can include a mini introduction about yourself or your planner.

It also includes a Thank You note from Wenda.

Home

Gives you an overview of all the tabs that are clickable.

This is where you’ll find the Index page.

Wenda has also provided some helpful Goodnotes tutorials such as how to duplicate pages.

Year

You can eliminate pages you won’t need and keep only 1 layout or use them all simultaneously. It consists of:

Annual Calendar (Year at a Glance)

Future Log

Yearly Overview

Yearly Tasks

Holidays

Bucket Lists

Vision Board

My Theme Word

Monthly

Weekly

A vertical layout with 3 boxes which can be separated per section or category of your choice.

It has Work and Personal list.

It has also a Habit Tracker.

There are 2 ways to access this: You can click any Monthly tab on the side which will take you to the monthly page, 1.) then scroll next to the Weekly page. 2.) or you can click the week circle on the Monthly page.

Daily

You can use Daily pages if you want to track your schedule everyday.

This is perfect for students who have different classes or schedule.

This is also perfect for those who need more structure. This page is available after the Weekly pages.

From this page, you can go to your weekly spread by clicking the BACK TO WEEK located at upper right corner so you wont have to scroll several pages.

You can duplicate these pages or eliminate if you don’t need it.

Goals

It can be accessed on the Index page or on the top tab beside the Home icon. The Goals consists of:

My Goals Lists

Goal Planner

Goals Overview and Top 3 Goals

Quarterly Planner

Annual & Quarterly Goals Planner

Monthly Goals

Goal Planner

Project

When you click the tab or button on Index, it will redirect you to the Project List which shows you your list of projects for the year, you can also put a due date when you should finish your project. All boxes is clickable which redirects you to the main Project page.

There are 20 fields for you to fill in.

Once you get redirected to a particular Project , you can enter your progress, deadline, notes, milestone, status, and timeline. It also has Action Steps List to break down all your steps needed to finish your project.

Lists

Notes

Sections

Extra Templates

You have a lot of options to choose from! you don’t have to look for other inserts, because this planner already has it all. You only need to duplicate, rearrange, or eliminate pages depending on your liking. You don’t have to fill up everything! What only works for you, no pressure!

Links

Wendaful Planning on Instagram

Wendaful Planning on Etsy

Shop at Wendaful Planning’s website

Buy the Dated Blush Digital Planner or choose here and here

Notes

As of 2021, the Undated Blush Digital Planner is no longer available, you can get the Dated version here instead, it has the same design and layout

The fonts and graphics used are separate purchases and not included in the planner

feedback

What do you love most about this digital planner?

Any questions or suggestions about this blog post?

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[casinoanalblr-blog]

LVS 3Q earnings down 7pct, remains positive on Macau outlook

Third-quarter net income attributable to shareholders of United States-based gambling establishment driver Las Vegas Sands Corp was down 6.7 percent year on year. Such earnings for the three months to September 30 was US$ 533 million, contrasted to US$ 571 million in the prior-year quarter.

Group-wide internet earnings stood at US$ 3.25 billion, down 3.6 percent from a year earlier, said Las Vegas Sands in a news release on Wednesday. The firm is moms and dad to Macau gambling establishment driver Sands China Ltd, as well as likewise to Marina Bay Sands Pte Ltd, the driver of the Marina Bay Sands casino resort in Singapore. It additionally runs procedures in Las Vegas, Nevada, in the United States.

In the 3rd quarter, Sands China's net earnings was nearly level year-on-year, down 1.9 percent, at US$ 2.11 billion, contrasted to US$ 2.15 billion in the exact same quarter of 2018. Net income for the period stayed level at US$ 454 million, claimed the moms and dad company. The total Macau market has thus far this year seen a moderate year-on-year tightening in casino gross video gaming revenue (GGR), driven by a significant dip in VIP rolling quantity and VIP GGR. Yet Macau-market mass GGR including ports-- which Las vega Sands calls its strength-- has had substantial expansion.

At Marina Bay Sands, net incomes increased 3.5 percent year-on-year, to US$ 793 million, contrasted to US$ 766 million a year previously. Las vega Sands' chairman as well as president Sheldon Adelson said in comments accompanying journalism launch that the team had provided "solid economic outcomes" in the reporting quarter.

Mr Adelson claimed the team remained "enthusiastic" regarding its growth possibilities in Asia. Mr Adelson kept in mind in his comments, referring to the Macau market: "Following year, we will certainly introduce roughly 2 million square feet [185,806 sq metres] of luxurious collection holiday accommodations on the Cotai Strip with the opening of the Grand Suites at Four Seasons Macao and The Londoner Tower Suites. Added tourist and entertainment features of The Londoner Macao will debut throughout 2020 and also 2021."

The latter was a recommendation to a conversion of Sands Cotai Central to a home themed on architecture from the United Kingdom's resources city. The group paid a persisting reward of US$ 0.77 per typical share, a rise of 2.7 percent on the US$ 0.75 per share paid in the 3rd quarter a year earlier. The board likewise announced a US$ 0.08 Boost in the business's reoccuring common stock dividend for the 2020 calendar year.

Asia efficiency

In the third quarter, changed residential property earnings prior to interest, tax, devaluation and also amortisation (EBITDA) for Macau operations was flat at US$ 755 million, compared to US$ 754 million in the prior-year duration. At Marina Bay Sands, such modified quarterly building EBITDA was up 3.8 percent, at US$ 435 million, contrasted to US$ 419 million the year before. In Macau, rolling chip volume at the Venetian Macao (envisioned) was down 20.6 percent year-on-year in the third quarter. Such roll was US$ 5.89 billion, contrasted to just under US$ 7.43 billion a year earlier. A Thursday note from JP Morgan Securities (Asia-Pacific) Ltd explained Sands China's Macau-wide quarterly VIP efficiency as "miserable". Analysts DS Kim, Jeremy An and Derek Choi composed: "Its VIP GGR fell 22 percent quarter-on-quarter and 36 percent year-on-year, with big decreases in rolling quantities (-11 percent quarter-on-quarter, -30 percent year-on-year).".

Yet the establishment added: "Fortunately is that this section does not actually relocate the needle for Sands [China] anyhow, as VIP (including straight) accounts for only 7 to 8 percent of its EBITDA." Andrew Lee and also Lois Zhou of Jeffries Team LLC kept in mind in a Wednesday memorandum that there had actually been "continuous VIP weak point with rebound unpredictability, and also Sands Cotai Central restorations influencing earnings". Yet the Jeffries analysts included there had been a "favorable" in the premium mass segment, which had actually "recouped from second-quarter 2019 weakness with administration shifting much more tables from base mass".

[nntsuniverse1-blog]

LVS 3Q earnings down 7pct, stays positive on Macau expectation

Third-quarter take-home pay attributable to shareholders of United States-based online casino operator Las vega Sands Corp was down 6.7 percent year on year. Such take-home pay for the three months to September 30 was US$ 533 million, compared to US$ 571 million in the prior-year quarter.

Group-wide internet revenue stood at US$ 3.25 billion, down 3.6 percent from a year previously, stated Las vega Sands in a press release on Wednesday. The firm is moms and dad to Macau casino operator Sands China Ltd, as well as also to Marina Bay Sands Pte Ltd, the driver of the Marina Bay Sands gambling establishment hotel in Singapore. It likewise runs procedures in Las Vegas, Nevada, in the USA.

In the 3rd quarter, Sands China's web profits was virtually flat year-on-year, down 1.9 percent, at US$ 2.11 billion, compared to US$ 2.15 billion in the very same quarter of 2018. Net income through continued to be level at US$ 454 million, claimed the moms and dad company. The total Macau market has so far this year seen a moderate year-on-year tightening in gambling enterprise gross video gaming income (GGR), driven by a substantial dip in VIP rolling volume and also VIP GGR. But Macau-market mass GGR including ports-- which Las Vegas Sands refers to as its toughness-- has had substantial growth.

At Marina Bay Sands, internet profits climbed 3.5 percent year-on-year, to US$ 793 million, compared to US$ 766 million a year previously. Las vega Sands' chairman and chief executive Sheldon Adelson said in comments coming with the press release that the group had actually delivered "solid monetary results" in the reporting quarter.

Mr Adelson stated the team continued to be "enthusiastic" regarding its development possibilities in Asia. Mr Adelson noted in his comments, describing the Macau market: "Next year, we will certainly introduce around 2 million square feet [185,806 sq metres] of extravagant collection holiday accommodations on the Cotai Strip with the opening of the Grand Suites at 4 Seasons Macao and also The Londoner Tower Suites. Added tourist and home entertainment amenities of The Londoner Macao will debut throughout 2020 and also 2021."

The latter was a reference to a conversion of Sands Cotai Central to a home themed on style from the UK's capital city. The team paid a repeating returns of US$ 0.77 per typical share, a rise of 2.7 percent on the US$ 0.75 per share paid in the third quarter a year earlier. The board also announced a US$ 0.08 Boost in the company's persisting ordinary shares returns for the 2020 calendar year.

Asia performance

In the 3rd quarter, changed residential or commercial property profits before rate of interest, tax, devaluation and amortisation (EBITDA) for Macau operations was flat at US$ 755 million, contrasted to US$ 754 million in the prior-year period. At Marina Bay Sands, such adjusted quarterly building EBITDA was up 3.8 percent, at US$ 435 million, compared to US$ 419 million the year prior to. In Macau, rolling chip quantity at the Venetian Macao (imagined) was down 20.6 percent year-on-year in the 3rd quarter. Such roll was US$ 5.89 billion, contrasted to simply under US$ 7.43 billion a year previously. A Thursday note from JP Morgan Stocks (Asia-Pacific) Ltd explained Sands China's Macau-wide quarterly VIP performance as "disappointing". Analysts DS Kim, Jeremy An and Derek Choi composed: "Its VIP GGR fell 22 percent quarter-on-quarter as well as 36 percent year-on-year, with large decreases in rolling volumes (-11 percent quarter-on-quarter, -30 percent year-on-year).".

Yet the establishment added: "The bright side is that this sector does not actually relocate the needle for Sands [China] anyhow, as VIP (consisting of direct) represent just 7 to 8 percent of its EBITDA." Andrew Lee as well as Lois Zhou of Jeffries Group LLC kept in mind in a Wednesday memo that there had actually been "continuous VIP weak point with rebound uncertainty, and also Sands Cotai Central improvements influencing incomes". Yet the Jeffries experts included there had actually been a "positive" in the premium mass segment, which had "recouped from second-quarter 2019 weakness with monitoring shifting more tables from base mass".

[calendarpage-blog]

Quarterly 2019 Calendar

Quarterly 2019 Calendar

The best calendar pages are now available on our portal. We provide the best quality calendars for you. You need to print these calendars and then you can use it for a number of purposes.

All the categories of calendars are available on this platform, where you can find a calendar template of your choice. The best part is that you will find all the monthly yearly and…

[mondaystartcalendar]

Printable Quarterly Calendar 2019

Printable Quarterly Calendar 2019

Print Printable Quarterly Calendar 2019 Template Online –

It is easy to print or create monthly and annual calendars from this blog. Yes, we are talking about the calendar of upcoming months and their holidays. Choose your favorite calendar template from diverse calendar formats.

We are working on some other categories of calendars such as weekly calendar, Yearly Calendar format, yearly holidays…

[calendars2print]

2019 Quarterly Calendar With Notes

2019 Quarterly Calendar With Notes

2019 Quarterly Calendar With Notes – 

We all need to plan to make our future better and easier. We think it is important to set our day to use time and this is the reason why we are uploading Full Year Printable Calendar for the year of 2019. You can see this latest collection of images here.

Free 2019 Quarterly Calendar With Notes Printable Quarterly 2019 Calendar With Notes 2019 Quarterly…

[12monthholidays]

2019 Quarterly Calendar With Holidays

2019 Quarterly Calendar With Holidays

Printable 2019 Quarterly Calendar With Holidays Template –

Welcome to our website “12monthholidays.com“. You will find here yearly calendar template of 2019. We have created these calendar templates with notes and lines, so that you can also write your tasks, to do list, programs, events and holidays. Check out this collection of 12 Month Calendar –

2019 Quarterly Calendar With Holidays Template

[nwbeerguide]

Maui Brewing Company announces their plans for 2020, including a limited-edition "Surf Series", available on a quarterly basis.

Press Release

Kihei, Hawaii (November 7, 2019) – Maui Brewing Company is delighted to announce their 2020 Brand Calendar featuring a “Surf Series” of Hazy India Pale Ales. The Surf Series will be available in 4-pack cans for a limited time. Beginning in January following their quarterly release(s) respectively, the series will include S-Turns, Windmills, Makena Cloud, and Shark Pit.

Along with MBC’s seven year-round beers which include Bikini Blonde Lager, Big Swell IPA, Coconut Hiwa Porter, Double Overhead Double IPA, Pau Hana Pilsner, Pineapple Mana Wheat, and Pueo Pale Ale, the calendar includes four Limited Release beers.

Rolling out consecutively on a quarterly basis beginning in January will be Mosiac Lite IPA – a lighter version of Mosaic Mo’Betta, Shave Weisse Berliner Weisse, the popular Da Hawaii Life Lager, and Coconut Wireless Nitro Cream Ale. These will be available for a limited time in 6-pack cans.

Maui Brewing Company’s specialty packages of 750ml bottles and a variety pack round out the calendar. While the Imperial Coconut Porter and Variety Pack are available year-round, a fan favorite Black Pearl Porter will be available in the fourth quarter, just in time for the 2020 holidays.

MBC is a fiercely local company and has remained steadfast regarding local production. The MBC team are stewards of their communities and the ‘aina, and curators of the craft beer way of life. Their beers have been recognized worldwide for quality and innovation.

For more information, visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and Twitter.

###

About Maui Brewing Company

Founded in 2005, Maui Brewing Company is Hawaii’s largest craft brewery, operating 100% in Hawaii. MBC is based on Maui, with its production brewery, full service restaurant and tasting room in Kihei, well as restaurants in Lahaina (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Company is available in 23 states and 10 international countries with more areas to follow.

from Northwest Beer Guide - News - The Northwest Beer Guide http://bit.ly/2CvvlnL

[djbcadventures]

 November/December 2019 Networking Calendar

Tis the Season to not let the holidays distract you from networking.  We’ve got you covered for the rest of 2019, taking you to the end of the year and decade.  And a special Thank You to GETDOT Networking for your years of donations to local charities.  In December, we bid farewell to GETDOT Networking, which will be replaced by Arch City Engagements in 2020.

November 2019

November 1 - Coffee With a Cause: Veterans Services (7:30AM; M+A Architects: 775 Yard St., Suite 325, Grandview Heights; http://www.cypclub.com) (Bus - # 3, 22, or 31)

November 5 - Election Day - VOTE! (Polls Open from 6:30AM to 7:30PM; COTA will be offering FREE Fares) - Morning Perk (8AM; Expert Office Furniture: 1080 W. 3rd Ave.; 5th by Northwest; http://chamberpartnership.org) (Bus - # 3) - Grow Your Business Expo (2PM; The Estate at New Albany: 5216 Forest Drive, New Albany; http://www.columbusbusinessfirst.com) - Dublin Area Networking Group (6PM; Dublin Entrepreneurial Center: 565 Metro Place South, Dublin; http://www.chrisborja.com) (Bus - # 33)

November 6 - Start Your Own Business Workshops - “Marketing & Social Media” with Joshua Wagner (6:30PM; St. John Center - Campion Hall; 640 S. Ohio Ave. Old Oaks; http://stjohnlearning.wordpress.com) (Bus - # 1 or 22)

November 7 - Bexley AfterHours (4:30PM; Gerber: 580 N. 4th St. - Smith Brothers Building, Short North; http://www.bexleyareachamber.org) - AMA Happy Hour (5:30PM; B*ckeye Bourbon House: 36 E. Gay St., Downtown Columbus; http://www.amacolumbus.org) (Bus - Various)  - Gahanna AfterHours (6PM; Redwood Living: 1101 Pin Oaks Lane, Blacklick; http://www.gahannaareachamber.com)

November 9 - The Free Press Second Saturday Salon (6:30PM; The Columbus Free Press: 1021 E. Broad St., Olde Towne East; http://www.columbusfreepress.com) (Bus - # 10) 

November 12 - Dublin Business After-Hours (5:30PM; First Federal Lakewood: 6601 Dublin Center Drive, Dublin; http://www.dublinchamber.org) (Bus - # 33)  - Diversity Columbus Tuesday Edition (6PM; Seventh Son Brewing: 1101 N. 4th St.; http://www.diversitycolumbus.org) (Bus - # 4 or 12) 

November 13 - CYP Entrepreneurs & Innovators (6PM; Serendipity Labs Short North: 886 N. High St. - 4th Floor, Short North; http://www.cypclub.com) (Bus - # 1, 2, 5, or CBUS)  Postponed

November 15 - Breakfast with Columbus Business First (7AM; Bartha: 600 N. Cassady Ave., Bexley; http://www.columbusbusinessfirst.com) (Bus - # 7) - Creative Mornings: Lost (8:30AM; Smart Columbus: 170 Civic Center Drive, Downtown Columbus; http://www.creativemornings.com/cities/clb) (Bus - # 4, 5, 7, or 11) - Hilliard Chamber Luncheon: Hilliard Economic Development Update (11:30AM; Heritage Golf Club: 3525 Heritage Club Drive, Hilliard; http://www.hilliardchamber.org)

November 19 - CYP Coffee Talk: The Art of CBus (7:30AM; Crimson Cup Innovation Lab: 700 Alum Creek Drive, Near East Side; http://www.cypclub.com) (Bus - # 2 or 11) - Network Dublin! Business Breakfast (7:30AM; CostCo Northwest Columbus: 7300 State Route 161, Plain City; http://www.dublinchamber.org)  - Standing Out In the Job Candidate Crowd (6:30PM; Improving: One Easton Oval, Suite 175, Northeast Columbus; http://www.amacolumbus.org) (Bus - # 7, 23, or 32)

November 21 - CSCA Creative Best (6PM; Vue Columbus: 95 Liberty St., Brewery District; http://www.cscarts.org) (Bus - CBUS, # 5 or 8)

December 2019

December 3 - Dublin YP Coffee Connections (9AM; Barry’s Bagels: 5760 Frantz Rd., Dublin; http://www.dublinchamber.org) (Bus - # 21)  - Dublin Area Networking Group (6PM; Dublin Entrepreneurial Center: 565 Metro Place South, Dublin; http://www.chrisborja.com) (Bus - # 33)

December 5 - GETDOT: The Series Finale (5PM; Scene 75 Entertainment Center: 5033 Tuttle Crossing Blvd., Dublin; http://www.facebook.com/archcityengagements) (Bus - # 21)  - AMA Happy Hour (5:30PM; Location TBD; http://www.amacolumbus.org)  - Westerville Business After Hours (5:30PM; Elevate Office Westerville: 670 Meridian Way, Westerville; http://www.westervillechamber.com) (Bus - # 102 or CMAX)

December 6 - Breakfast with Columbus Business First (7AM; Legoland Discovery Center: 165 Easton Town Center, Easton; http://www.columbusbusinessfirst.com) (Bus - # 7, 9, 23, 31, 32, or 34) - Coffee With a Cause: Disability Awareness (7:30AM; M+A Architects: 775 Yard St., Suite 325, Grandview Heights; http://www.cypclub.com) (Bus - # 3, 22, or 31)

December 9 - Westerville Quarterly Membership Luncheon - “Business in Ohio” with Congresswoman Joyce Beatty & Congressman Troy Balderson (11:15AM; Crowne Plaza Columbus North: 6500 Doubletree Ave., Northland; http://www.westervillechamber.com)

December 10 - CYP Speed Networking (6PM; Serendipity Labs Short North: 886 N. High St. - 4th Floor, Short North; http://www.cypclub.com) (Bus - # 1, 2, 5, or CBUS) 

December 14 - The Free Press Second Saturday Salon (6:30PM; The Columbus Free Press: 1021 E. Broad St., Olde Towne East; http://www.columbusfreepress.com) (Bus - # 10)

December 17 - CYP Coffee Talk: The Art of CBus (7:30AM; Crimson Cup Innovation Lab: 700 Alum Creek Drive, Near East Side; http://www.cypclub.com) (Bus - # 2 or 11) - Network Dublin! Business Breakfast (7:30AM; Carlile, Patchen, & Murphy: 535 Metro Place South, Dublin; http://www.dublinchamber.org) 

December 19 - Dublin Business After-Hours (5:30PM; Brookside Golf & Country Club: 2770 W. Dublin-Granville Rd., Northwest Columbus; http://www.dublinchamber.org) 

December 20 - Creative Mornings: Silence (8:30AM; Land-Grant Brewing Company: 424 W. Town St., Franklinton; http://www.creativemornings.com/cities/clb) (Bus - # 3, 6, or 9)

[agoodbalance]

CRA Due Dates

If due dates fall on public holidays or weekends, the deadline is moved to the following business day.

Individual Income Tax - April 30.

Self-Employed Income Tax

File June 15.

Pay amount due April 30.

Corporate Income Tax

April 30

OR 6 months after end of fiscal year for non-calendar fiscal year businesses.

Payments due monthly and quarterly

HST/GST Tax - monthly and quarterly file a month after end of period.

Instalment Payments Due Dates

March 15

June 15

September 15

December 15.

Farm and Fishing Income - December 31 of current year.

TD1 - 7 days after hiring employee.

T4 - Last day of February.

Closing Business

CPP, EI, Income Tax deductions - 7 days from closing.

T4, R4 - 90 days from closing.

T3 - payment due 90 days after trust’s tax year.

Closing Trust - payment due 90 days after close date.

TFSA Return - June 30 *if needed

Deadline to contribute to plans.

RRSP Contribution

March 1

December 31 if you turn 71

RDSP - December 31

Home Buyers’ Plan - October 1

Lifelong Learning Plan - March

If you are expecting benefit payments throughout the year here are the dates to expect the payments. If you do not receive payments on the dates, wait 5 - 10 working days.

Canada Child Benefit (CCB)

January 18, 2019

February 20, 2019

March 20, 2019

April 18, 2019

May 17, 2019

June 20, 2019

July 19, 2019

August 20, 2019

September 20, 2019

October 18, 2019

November 20, 2019

December 13, 2019

Goods and Services Tax/ Harmonized Sales Tax (GST/HST) Credit

January 4, 2019

April 5, 2019

July 5, 2019

October 4, 2019

January 3, 2020

Ontario Trillium Benefit (OTB)

January 10, 2019

February 8, 2019

March 8, 2019

April 10, 2019

May 10, 2019

June 10, 2019

July 10, 2019

August 9, 2019

September 10, 2019

October 10, 2019

November 8, 2019

December 10, 2019

Canada Workers Benefit (CWB) Advance Payments

April 5, 2019

July 5, 2019

October 4, 2019

January 3, 2020

Alberta Family Employment Tax Credit (AFETC)

January 25, 2019

July 26, 2019

January 27, 2020

Alberta Child Benefit (ACB)

February 27, 2019

May 27, 2019

August 27, 2019

November 27, 2019

February 27, 2020

May 27, 2020

[shinescoaching-blog]

How To Create Your 2019 Marketing Plan and Social Media Calendar

12 Month Marketing Plan & Social Media Calendar Download Here 

For example, monthly, you could send out birthday cards to your clients! Quarterly, possibly a client appreciation event or customer reviews.

There’s no right or wrong way to do it!

Just determine how often you are going to market and in what areas you find gives you the most return for your money.

Online Marketing

Social Media Blog Posts Online Ads E-mail

The biggest question when trying to organize your online marketing is “How do I know what platforms to use?” The first step is knowing your target audience. Who are you targeting for each of your marketing goals? This will help you determine what platform you need to be on. You will choose the social media platform(s) that your target audience is on. For business owners, the most common platforms are Facebook, Instagram, and Linkedin. If you are targeting teens you would advertise on Snapchat or Instagram. Pinterest is a great platform for product-based businesses focused on women, especially moms. You will know what social media platforms to choose because you know where your clients will be!

Don’t stress about needing to post on all the platforms, just be simple! If you are not posting at all right now, I suggest to choose one platform to post on for the first quarter January – February then add a platform for the following quarter.

For example, Why you should file an extension. New changes to tax deductions for individuals. Are you overpaying on your personal tax return? And many more topics but you get the idea.

Now let’s move onto your actual Marketing Plan section.

The first step in your 12 Month Marketing Plan was setting up your marketing strategy which is setting your goals. That established “what” you wish to accomplish, and now it is time to establish “how” you are going to make it happen.

Step #3 Marketing Plan- Planning your offline and online marketing

With your marketing plan, you will break down your various marketing strategies and help you decipher how often you want to engage in each strategy and how much you wish to spend. In order to successfully complete this portion of your plan it is best to have an idea of your marketing budget, so you know which areas of marketing you would like to spend your budget on.

I find most local businesses spend much of their marketing offline on direct mail and print advertising. While businesses that are growing and scaling online use more digital marketing avenues such as Facebook ads, affiliate marketing, and other areas.

Your marketing plan consists of two sections, your offline and online marketing.

Offline Marketing: This is any marketing you implement that is NOT online or involve using the internet.

Client Appreciation Events Direct Mail Print Advertising Speaking Engagements Networking

In this step, you want to determine what marketing you plan on doing either on a monthly, quarterly, semi-annual or annual basis.

ve you found yourself overwhelmed trying to build your marketing plan for 2019 and frustrated with a lack of results? Well, you’re not alone! Many small to medium size business owners find it challenging to properly reach their ideal clients and struggle to stay consistent with their marketing and social media.

This 12-month marketing plan and social media calendar will guide you in creating a strategic marketing plan and manage your social media presence; while simultaneously training you on the current ins and outs of marketing.

It’s time to eliminate your angst and uncertainty, so let’s get started on building your personalized 12-month marketing plan and social media calendar!

Step #1 Marketing Strategy- Set your goals

Your Marketing Strategy answers “what” areas in your business you want your marketing plan to focus on.

The first question to ask yourself is, “What three areas in your business do you want to focus your marketing efforts on?”  These should be the areas in your business that are most profitable and that you love doing!

Then, you are going to set goals for each area by breaking down each into quantifiable goals.  You can do this by backing into it.  I want to have X number of clients at an average of $____ per client.  Keep in mind that you could have different prices for each client. In this case, you just want to take what you would like to make on an average for each client.

12 Month Marketing Plan & Social Media Calendar Download Here

For example, if you were a CPA these may be the three areas you choose to focus your marketing strategy:

Goal #1: Increase business tax returns. An additional 50 tax returns @ $1,000 Goal #2: More monthly accounting clients. An additional 5 a month @ $300 Goal #3: Gain new payroll clients. An additional 10 new clients a month @ $300

If you complete the calculations you will come up with the additional income you are looking to earn this year through your marketing efforts.  In the case of the CPA that comes out to $104,000 in additional revenue for the year.

By making these goals quantifiable you escape the risk of overestimating or underestimating what your business can accomplish. You can simply calculate a tangible goal for the success of your business!

Step #2 Editorial Calendar- Coordinate all your marketing efforts

Next, we move on to what the marketing industry calls the Editorial Calendar.

This is just a simple way to coordinate all your marketing efforts. There are so many ways to market your business such as blog posts, social media, advertising, networking events and more! But typically, I find most businesses marketing efforts are not working strategically with an overall theme. This editorial calendar will help you take your marketing and strategically organize it on a month-to-month basis focusing on a specific theme, staying top of mind and establishing yourself as the go-to expert.

Start by picking the important dates for your industry.

12 Month Marketing Plan & Social Media Calendar Download Here

Referring back to the CPA example, some of their deadlines may be:

April 15: Personal Taxes Due Sept 15: Business Taxes Due Jan 31: 1099 due

Go to your editorial calendar and layout all your important dates, these could be industry conferences, deadlines, or any changes that will take place that your clients need to know about.

When you come across months that don’t have a lot going on, that’s okay! You can base your marketing efforts on coordinating holidays. I have included the major holidays for each month that you use as a guide.

For example, a CPA could look at February and decide to use Valentine’s Day as a theme. They could talk about the benefit of filing jointly instead of separately for married couples.

Pretty simple! See how we make this marketing all too complicated?

Now there is a secret to your marketing success…

The Three Month Rule

In order to make sure your business reaches its monthly goals, you want to plan your marketing three months in advance. If you use the example of a CPA, they would recognize that one of their big deadlines is April 15. If they began their marketing in April it would be too late. So they would mark on their editorial calendar to start advertising for that in the middle of January. This gives them three months worth of marketing related to filing personal tax returns which are the broad topics that can broken down into smaller topics.

12 Month Marketing Plan & Social Media Calendar Download Here

For example, Why you should file an extension. New changes to tax deductions for individuals. Are you overpaying on your personal tax return? And many more topics but you get the idea.

Now let’s move onto your actual Marketing Plan section.

The first step in your 12 Month Marketing Plan was setting up your marketing strategy which is setting your goals. That established “what” you wish to accomplish, and now it is time to establish “how” you are going to make it happen.

Step #3 Marketing Plan- Planning your offline and online marketing

With your marketing plan, you will break down your various marketing strategies and help you decipher how often you want to engage in each strategy and how much you wish to spend. In order to successfully complete this portion of your plan it is best to have an idea of your marketing budget, so you know which areas of marketing you would like to spend your budget on.

I find most local businesses spend much of their marketing offline on direct mail and print advertising. While businesses that are growing and scaling online use more digital marketing avenues such as Facebook ads, affiliate marketing, and other areas.

Your marketing plan consists of two sections, your offline and online marketing.

Offline Marketing: This is any marketing you implement that is NOT online or involve using the internet.

Client Appreciation Events Direct Mail Print Advertising Speaking Engagements Networking

In this step, you want to determine what marketing you plan on doing either on a monthly, quarterly, semi-annual or annual basis.

12 Month Marketing Plan & Social Media Calendar Download Here

For example, monthly, you could send out birthday cards to your clients! Quarterly, possibly a client appreciation event or customer reviews.

There’s no right or wrong way to do it!

Just determine how often you are going to market and in what areas you find gives you the most return for your money.

Online Marketing

Social Media Blog Posts Online Ads E-mail

The biggest question when trying to organize your online marketing is “How do I know what platforms to use?” The first step is knowing your target audience. Who are you targeting for each of your marketing goals? This will help you determine what platform you need to be on. You will choose the social media platform(s) that your target audience is on. For business owners, the most common platforms are Facebook, Instagram, and Linkedin. If you are targeting teens you would advertise on Snapchat or Instagram. Pinterest is a great platform for product-based businesses focused on women, especially moms. You will know what social media platforms to choose because you know where your clients will be!

Don’t stress about needing to post on all the platforms, just be simple! If you are not posting at all right now, I suggest to choose one platform to post on for the first quarter January – February then add a platform for the following quarter.

12 Month Marketing Plan & Social Media Calendar Download Here

If you are aggressively marketing right now, look at your insights and analytics and primarily focus on the platforms that are giving you the most conversion and create a marketing plan around those.

The other most common questions are should I blog or how often? Blogs are great and offer value to your clients by giving them the information they want to know more about and they position you as the authority figure on those topics. In addition, adding blogs to your website gives the search engine algorithms new information as they are scrolling through different sites and will rank your site higher than someone who never updates their website. So, all in all, blogs, even if you choose to do one a month or one a quarter, are a key component of your marketing plan. I highly suggest you consider them, even if you use a ghostwriter to write it for you.

I like to leverage my efforts and another benefit of blogging is you can use your blogs for the content for your newsletters. If you blog once a month and do a quarterly newsletter where all three of those blogs make up your newsletter!

Step #4 Weekly Scheduler- Implementing your online marketing campaigns

Sometimes it is intimidating and overwhelming trying to map out your online marketing efforts. You probably question how much is enough. The truth is that only about 6-12% of your posts are being seen by potential clients so you must stay persistent!

12 Month Marketing Plan & Social Media Calendar Download Here

Each section of the Weekly Scheduler represents one week- Yes, I am aware there are 4 weeks in a month…

I think it is beneficial to use that fourth week as catch up or to start the following month. Let’s be honest, life happens!

Starting the week, you may choose to do a social media post every Monday. On your weekly scheduler go ahead and schedule out your posts. Then, you may choose the second Tuesday of every month to do blog posts. The key is engagement!  Schedule Wednesday’s as your time to interact and engage with other blogs or social media platforms.

Don’t forget, it’s okay to repurpose concepts, in fact, I recommend it! Get yourself out there and make your brand known.

Don’t overthink it, just post!

[calcbench]

Retail Week Part II: Inventory Turnover

We continue our look at the retail sector this week with a review of an important performance metric for this sector: inventory turnover.

Inventory turnover measures how many times a company has sold and restocked inventory during a given period. More simply: it measures how quickly a retailer is moving goods off its shelves. Generally speaking, the higher the number, the better.

Coronavirus has hammered operations for large retailers, with store closures, supply chain disruptions, and a recession that has left millions of consumers with fewer dollars to spend. So we wondered: have those forces shown up in inventory turnover?

We reviewed two years’ worth of quarterly filings among 40 large retailers — from Abercrombie & Fitch ($ANF) to Walmart ($WMT), with lots more high-profile brands in between — to see what we could find.

The short answer is: drawing broad conclusions about the whole sector is messy. Financial analysis will need to do a firm-by-firm review to see what’s really going on.

Figure 1, below, shows average inventory turnover among our 40 sample retailers for Q2 2018 through Q2 2020.

The zig-zag nature of this chart shows how much inventory turnover in the retail industry depends on the specific quarter. For example, inventory turnover is typically higher in calendar Q4 because that’s holiday season, when retailers design their operations to churn out sales as quickly as possible.

What struck us was the low inventory turnover for Q1 2020 — an average of 5.34, and a median of 3.61; compared to 5.54 and 3.99 in Q1 2019. Then note the sharp rebound in Q2 2020, to levels above Q2 2019.

That makes sense; if stores were suddenly closing earlier this year in Q1, sales would stall. Then stores reopened in Q2, and perhaps pent-up demand led to a spike in buying.

Then again, those are just broad averages across 40 firms. When you look at specific retailers to see how inventory turnover has fared this year, a more varied picture emerges. Numerous firms saw their inventory turnover decline from Q1 to Q2, meaning their ability to get goods off the shelves slowed. See Table 1, below.

Meanwhile, we also have several firms whose inventory turnover jumped from Q1 to Q2, which implies that they were selling inventory more quickly. (Either that, or increasing turnover can also suggest challenges with insufficient inventory.) See Table 2, below.

What’s interesting here is that Apple ($AAPL) and Casey’s General Stores ($CASY) have markedly higher inventory turnover to begin with. For Apple, that probably is a manifestation of the firm’s e-commerce prowess: you can jump online, place an order, and within a few days your iWhatever is at your doorstep. (We wrote about the importance of e-commerce in our previous Retail Week post.)

Casey’s, meanwhile, sells small-dollar items that people need all the time. Perhaps it’s little surprise that other firms with lots of convenience items — CVS Health Corp., Rite Aid, and Walgreens Boots Alliance, for example — all have inventory turnover well above 10, too.

Choose Your Own Metric

Calcbench subscribers can research inventory turnover and several other notable performance metrics themselves. We have a few options for you.

First, you can use the Multi-Company database page. Create the peer group of companies you want to research, and then enter any of several performance metrics we track in the “Standardized Metrics” field in the upper left portion of your screen. You might want to track:

Inventory turnover, discussed above

Days inventory held, a somewhat more sophisticated measure of how much time a firm needs to turn inventory and goods-in-progress into sales

Days Sales Outstanding, which measures how quickly a company can collect on payment after a sale is made

Days Payable Outstanding, which is a ratio to estimate how long a company needs to pay its own bills

You can also find these metrics on our Bulk Data Query page, which lets you research all sorts of data for large groups of firms — either individually or as a group; including by average or total amounts. Performance and liquidity metrics are listed at the bottom.

[i-am-very-very-tired]

Search Facebook Twitter YouTube RSS Navigation Home / Data Stories / Marriage and Divorce / Four out of ten marriages end in divorce before their 10th anniversary Four out of ten marriages end in divorce before their 10th anniversary The recent royal wedding between Prince Harry and Meghan Markle cast the spotlight on fairy-tale weddings. Images of a young couple who are madly in love and vow to spend the rest of their lives together, filled with expectations of a perfect marriage, are what fairy-tale weddings are made of. The truth is that not all marriages end up being the stereotypical fairy tale we know and love. In fact, 25 326 divorces were granted in South Africa in 2016. This is according to a recently released report by Statistics South Africa on marriages and divorces. According to the report, men tend to marry younger women. More than 76% of bridegrooms were older than their brides, compared to nearly 16% who were younger than their brides. Only 8% were the same age as their brides. Men are also more likely to marry women who had never been married before. Nearly 94% of bachelors married women who had never been married before, and only 1% married divorcees. Since Meghan Markle is three years older than Prince Harry and divorced, this sets our darling Prince Harry amongst a small group of men that go against the norm. The median ages at which men and women marry has increased since 2002. New data shows that the median age of bridegrooms increased from 34 years in 2012 to 36 years in 2016 and that of brides increased from 30 years to 32 years during the same period, suggesting that couples may be delaying marriage. It may also feed into the more recent phenomenon that marriage may be shifting again as millennials (those born in the 1980s and 1990s) are either not marrying at all or marrying much later.[1] For those who do make it down the aisle, the most popular time to get married is generally during the warmer months, beginning from September and peaking in December. The results also show that solemnisation of marriages shows a second peak in either March or April, depending on which month the Easter holiday falls for that particular year. Peaks also seem to be linked to the school calendar for long holidays, which allows many people to travel to participate in the marriage celebrations. Unfortunately, a high proportion of couples will have a “happily ever after” that lasts less than 10 years. Results showed that four in ten divorces (44,4%) of the 25 326 in 2016 were marriages that lasted for less than 10 years. Irrespective of the population group, the highest proportion of divorces were among couples who had been married for five to nine years. The results showed that 31,7% of the black African group, 25,4% of coloureds, 25,0% of whites and 22,4% of Indian/Asian couples who divorced had marriages that lasted between five and nine years. The white population had the highest proportion (22,6%) of divorces that occurred in the first five years of marriage. Generally, the proportion of divorces for black Africans increased while that of the white population group declined from 2003 to 2016. For more information, download the Marriages and Divorces, 2016 release here. [1] https://www.nytimes.com/2018/05/29/well/mind/millennials-love-marriage-sex-relationships-dating.html pic Posted on June 4, 2018 Facebook Twitter Linkedin Publication Schedule Updated! 19 Dec, Tourism and Migration 07 Jan, Electricity generated and avai... 09 Jan, Manufacturing: Production and ... more » Recently Published Quarterly financial statistics ... Statistics of Liquidations and ... Domestic Tourism Survey Bi-annu... more » Recent Articles/Stories 28 000 jobs lost in SA formal sector third quarter of 2019 Inflation continues to edge lower Stats Biz – November 2019 GDP contracts by 0,6% in the third quarter Tracking South Africa’s Sustainable Development Goals Categories Announcements Articles Birth and Death Causes of Death Crime Debt, liquidation and insolvencies Disability Economic growth Economy Data Stories Education Energy Expenditure and Income Fieldworker Fishery accounts Food Security and hunger Government finances Health Households Import and exports Industry Inflation Invitation Land Marriage and Divorce Mbalo Brief Migration Minerals Modes of transport to school or work Multilingual Statistical Terminology Notices Population characteristics Poverty Poverty and Inequality Press Statements Social welfare Stats Biz Sustainable Development Goals Tourism Water Work and labour force Archives Archives Tag Cloud Fieldworker Press Room Press Statements Data Stories Interactive Graphs Public Data Explorer Publication Schedule Media Contact Subject area contacts Stats Biz Language Policy My Municipality Municipal Profiles In My Classroom ISIbalo Capacity Building Programme Mbalo Brief Multilingual statistical terminology Tools Mobi Personal Inflation Calculator Roambi SIC Coder V7 SuperWEB2 Time Series Data Nesstar Links CoCA 2017 Sustainable Development Goals National Development Plan National Statistics System (NSS) SASQAF ASSD BRICS UNWDF GroupWise Careers Vacancies Internship Bursaries © Statistics South Africa Access to information Disclaimer

[adventuresinlibraries]

New Moon Girls Magazine

New Moon Girls Magazine- Girls are Beautiful as Themselves

Volume XXVI Issue #5: May/June 2019 

Editor: Helen Cordes

Winner of the  Golden Lamp Award - The Association of Educational Publishers, 2006

     As a member of the Girl Scouts of America, I spend every other Saturday morning with leading activities with a curious and energetic group of 6-year old Daisies. I got curious as to whether there were any good magazines out there to engage them as readers and empower them as people. 

In Mags, Zines, and gURLs: The Exploding World of Girls' Publications, the author  Katherine Bayerl explains that “Drawing a line between magazines that offer a healthy, smart image of girlhood and magazines that are primarily fluff is hard to do.” she posits that the best way to do this is to look to the girls themselves. And, she explains that publishers are finding that giving a voice to a diverse set of girl’s perspectives and voices is the best way to do this. Bayerl, (2000) 

I took a trip to my local Barnes and Noble and found the magazine section. My face fell. There are many options for teens and adults but very few choices for children. Most of the children’s choices are focused on crafts and STEM. But, as soon as I saw New Moon Girls, I knew I had found what I was seeking.

This magazine is written by kids. As a long-time reader and writer, I remember the moment where I realized that writing was a way to change the world. This magazine builds confidence by giving children a voice in an uplifting way and emphasizing a healthy outlook toward girlhood.

The cover is bold and simple. Splotches of red, green, and yellow bring attention to the various headings on the page and make a reader feel happy on sight. Right on the front, it says the publication is “Girl Created” The May/June Issue features circular portraits of girls against a white background. What drew me in were the words underneath each picture, “Creative, Empathetic, Kind, Helpful, Inclusive, and Strong” The cover echoes the Girl Scout Law that we recite each meeting. I love that it encourages all kinds of positive character-based traits adding another dimension to the title of the issue “Girls are “Beautiful as Themselves” focusing on the internal attributes of girlhood instead of the physical.

The pages inside are brightly colored, and the circles and bold swatches of color run throughout, a continuing visual motif that helps the readers eye travel across the pages. 

Articles in this month’s issue include “Mood Swings”, “Pizzapalooza”, “Girls are Beautiful as Themselves” and “Fairy Story Contest” The magazine is easy to navigate with large headings and easily located page numbers.

Regular sections ask and answer questions, feature a quick overview of a girl somewhere in the world who embodies the values in the issue, introduce girl produced art, poetry, and stories. There is even a coloring page. 

The girls featured in the issue are 10-14, although one New Moon intern pictured is 18. The age group represents a good swath of the demographic the publisher's target of girls aged eight and up. The article about how to cope with mood swings is a good example of this.

“Aaaaak, if you’ve ever boomeranged from one emotion to another, find out the why and how of dealing with it. “ the intro reads. 

The language is informal and straight forward, the playful “Aaaaak” balancing the gravity of the topic. 

The advice given is practical and kind. And, the author’s perspective is that of an older sister or mentor. The page features a picture of the writer and intern, an 18-year-old girl. Including the photo gives kids the clue that the material is written by someone who understands how kids think because she was recently one herself.

One of the tips included “When I find a trigger to my feelings, I then see if there’s something I can do about the situation. I ask myself: What if anything could I have done to prevent feeling this way and what can I do to stop? Is there a bigger problem going on that I need to address before I can effectively deal with my feelings?” This kind of straightforward cognitive-behavioral approach is useful and takes into account the age of the reader and the idea that socio-emotional learning should be taught. Oliver, (2018) 

The article on mood swings is serious. But the issue isn’t afraid to get silly. A page called the “Persuading Game” features short persuasive blurbs written by kids. This month’s choices picks are “Pet Rocks Are the Superior Pets”  and “Why Cats Should be Used as Dust Mops”. A spotlight on the Kindness Rocks project is included at the bottom with the corny yet effective title “Rock On!”

Another way the magazine targets its intended audience is by offering them activities to engage in. There is a coloring page, engaging younger readers. And the interviews with readers show somewhat older girls that they can be activists, artists, or sports enthusiasts, and enjoy a wide variety of hobbies. 

This mix of immediate content and activities kids can consider for later, extends the time kids can take thinking about the content. This increases comprehension and teaches kids to think deeply about what they read. Many pages have instructions included about how kids can participate in the making of the magazine itself, including hyperlinks for submitting content, like in the art gallery page. This might remind parents of the magazine Highlights, whose reader created pages were some of my favorites as a young writer.

The last thing that drew me to this magazine was its focus on diverse moments in women’s history. The calendar on page 32 includes holidays and special days, like “National Peanut Butter Cookie Day” but also includes birthdays of famous women like Grace Lee Boggs, who was a Chinese-American fighter for civil rights. And, the last page features a biography of journalist and civil rights activist Ida B. Wells. It was written by a reader, who’s bio is included at the bottom and includes a book recommendation where kids can find more information. 

Most magazines that allow children a by-line would get my vote. But this one is particularly stellar. It focuses on character and true empowerment and gives kids lots to think about and do.

Other magazines for that empower by accepting kids submissions are:

 BAZOOF! Winner of the Parent’s Choice Award, “is a health and creativity print publication with a digital option. It is set in a bustling city in outer space that readers visit as they turn the pages. Along with much fun and adventure, educates on nutrition, personal care, fitness, healthy lifestyles, character development, eco-education—all in a creative and zany style! Filled with short stories, comics, recipes, puzzles, games, crafts, jokes, riddles, pet care, interviews, healthy snacks, sports, true stories, fun facts, prizes and more!”

Skipping Stones:

a global issues magazine for tweens and teens whose submissions policy reads “ We invite youth (ages 7 to 18 yrs.) writings on intercultural, international or multicultural understanding and/or nature & environmental theme.  Essays, letters, stories should be exactly 30 words or 30 sentences, and poems should be either 30 words or 30 lines, exactly.“

Find it at skippingstones.org

And, Stone Soup, a magazine of literature and art accepting submissions from kids ages 4-13. Stone Soup is now in its 46th year and has added a website component. 

Bayerl, Katherine. “Mags, Zines, and GURLs: The Exploding World of Girls' Publications.” Women's Studies Quarterly, vol. 28, no. 3/4, 2000, pp. 287–292. JSTOR, www.jstor.org/stable/40005489.

Oliver, Brandie. “Department of Education Social Emotional Learning.” Indiana Department of Education Social Emotional Toolkit Learning: Built Upon A Neurodevelopmental Culturally Responsive Framework, Indiana Department of Education, 2018, https://www.doe.in.gov/sites/default/files/sebw/sel-toolkit-final-updated-cover.pdf.

[digitallyunpluggedmagazine]

New Issue of Sloto Magazine has Tips on Enjoying the Holidays, Positive Predictions for 2020 & 3-Month Bonus Calendar

New Issue of Sloto Magazine has Tips on Enjoying the Holidays, Positive Predictions for 2020 & 3-Month Bonus Calendar

Sloto-Cash Casino players are receiving the Winter Issue of the casino’s quarterly player magazine this week. This edition of Sloto Magazine has pages of coupons and winter bonus offers as well as features on living well and reviews of popular casino games.   The magazine begins with a look at the highlights of 2019.   “It was quite a year for Sloto’Cash,” said casino manager Stephen Vaughn.  “13…

[a-breton]

Grand Theft Content: Steal These 6 Ideas From Award Finalists

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all.

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it.

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas – and then make it grand for your brand.

1. Use established channels to support experiments on new ones

Stolen from: Evan Parker, NASCAR

When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy.

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around.

But rather than just expecting people to find it on the Watch tab, NASCAR and Facebook marketed where they knew their audience would learn about it. They took to Facebook Live and Instagram Stories, tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews.

The Behind the Wall With Bubba Wallace series had attracted more than 12 million views by the time we wrote about it in July.

Sure, you may not have the budget to produce an eight-part docuseries. That’s not the point. Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed.

Produce each #content piece as an experiment and give it all the promo you can, says @Kmoutsos. Click To Tweet

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs

2. Find the story inside the story 

Stolen from: Glenn LaFollette, JLL

B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. You can find great, moving stories in any industry.

Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. His secret? Focus not on the stories about the buildings but on the people who work and learn inside the buildings.

JLL’s Ambitions publication tells the story, for example, of the Detroit Institute of Music Education (DIME), where JLL helped turn an abandoned building into an inspiring and acoustically appropriate space for a music school.

The passion and commitment of the group’s founders and the JLL team supporting them came across on the page and came to life in an accompanying video.

Similarly, a story (and video) about the company’s first patent starts not with a description of the patent but with the JLL engineer behind it, as a little boy tinkering with parts on the floor of his dad’s electrical contractor shop.

Meaningful, human stories are out there. Glenn’s work reminds us that our job is to find them in the B2B community.

HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

3. Create room to react

Stolen from: Randi Bartelmie, Symantec

Few content teams can function without a content calendar – especially in an enterprise environment. But planning months in advance can make it harder to pivot when new developments or of-the-moment opportunities come up.

Randi Bartelmie heads the team that produces Norton The Internet Security Center content, which helps people understand (and make informed choices about) digital security. (Norton is Symantec’s consumer brand.)

Randi’s approach deftly addresses the dual challenge by planning for predictable information needs and leaving space for spontaneity. I love the thinking behind the three-pronged approach she uses:

Create an editorial calendar based on topics relevant to what people are searching for according to input from the SEO team.

Mobilize to help during rapid-response situations.

Respond to seasonal needs. For example, both tax time and holiday shopping bring increased digital security threats.

By building in the ability to respond to the unexpected, Randi and the team could spring into action when news broke, for example, about the Equifax data breach. The team quickly created banner ads and social posts that clicked through to information about the breach and a soft product sell.

The takeaway? Plan, but don’t be a slave to your content calendar. Build in a little flexibility so you can respond to audience’s needs at the right moment.

Plan but don’t be a slave to your #content calendar. Build in a little flexibility, says @Kmoutsos. Click To Tweet

4. Create a snowball effect

Stolen from: Jason Miller, LinkedIn (now at Microsoft)

When you build success in one format, use the momentum to try out others.

Each of the examples we shared of Jason Miller’s work at LinkedIn is impressive. What stayed with me, though, is how Jason grew The Sophisticated Marketer content brand from its humble origins as an e-book into an impressive set of media.

Today, The Sophisticated Marketer brand includes:

A podcast

A print and digital quarterly magazine

Master classes

If you build it and they come, you’ve done well. If they come and you keep leading them to more, you might just end up as a finalist on someone’s Content Marketer of the Year list.

5. Hire right, then hand over responsibility

Stolen from: Beverly Jackson, MGM Resorts International

Read through the stories of content marketing award finalists from any year and you’ll find they always mention their team. There’s a reason for that: Content marketing is a team sport.

And when you’re leading social strategy for a company with multiple brands (each with its own personality and distinct audiences) as Beverly Jackson does for MGM International, you really can’t go it alone.

That’s why Beverly makes sure to hire a mix of content creators, strategists, and community managers. Then she puts them in charge of finding the narratives in the work they do.

Most of her team can shoot and edit video, for example. They can capture interactions with the athletes and stars that come through the company’s properties and events on the fly.

Caught up with The Rook @_ajawilson22 right before today’s final game at The House. pic.twitter.com/jabuTWjphF

— Las Vegas Aces

(@LVAces) August 19, 2018

If you hire the right mix of people (and Beverly emphasizes that means people who work well with others), it’s much easier to, as she puts it, “get the party started, help people have fun, and then make sure it keeps going.”

HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

6. Bring influencers to you

Stolen from: Bertrand Cerisier, Xerox

We content types love to sit down at our keyboards or pick up our video cameras and create compelling, persuasive things. Sometimes, though, there’s just no substitute for a live experience.

That turned out to be the case when Xerox wanted to convince press, analysts, and tech influencers that the 100-year-old company has something interesting to say about the future of work.

Led by Bertrand Cerisier, the Xerox team developed a series of in-person events and on-site experiences to prove that Xerox understands the modern world of work. Part of that meant letting reporters and other influencers see the products in action and hear the Xerox team’s vision in person.

The resulting 518 pieces of coverage around the globe (400 million impressions) meant the effort paid off.

The takeaway? The adage, “Show, don’t tell,” applies to more than writing.

The adage, “Show, don’t tell,” applies to more than writing, says @Kmoutsos. Click To Tweet

Where do you look for ideas to steal?

You might notice that I didn’t offer any ideas to steal from 2018 Content Marketer of the Year winner Venetta Linas Paris, though she certainly has plenty to choose from. Don’t worry, you’ll hear more about them later in 2019.

When you’re looking for inspiration, where do you turn? Do you look to others in your industry? Award winners? Or something else entirely? Let me know in the comments.

Many thanks to Carla Johnson, who scoured the world to help us find these outstanding content marketers and wrote the articles the ideas came from.

Be one of the first to learn when entries open for the 2019 Content Marketing Awards. Sign up for CMI’s free weekday newsletter. 

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2RQa3dP