#180la

[acmeadstudio]

To My Great-Granddaughter (:60) - University of Phoenix)

Agency: 180LA

[campaignsoftheworld]

Boost Mobile: Boost Your Voice

Some voters face obstacles to casting their ballot. Let’s make this year every American has an equal voice. Boost Mobile launches Boost Your Voice campaign

In one of the biggest election years ever, we discovered voter suppression was a real issue in low income neighborhoods. Lack of outreach, confusing polling places and lines around the block. Boost Mobile stores are located in those neighborhoods. So we turned Boost stores into polling places, transforming them from a place that sells goods to one that does good. Credits Entrant Company: 180LA Campaign: Boost Your Voice Agency Network: TBWA Holding Company: Omnicom Group Production Company: The Corner Shop Advertiser / Brand: Boost Mobile Post Production Company: Therapy Studios Music/Sound Company: Atomica Music Library Digital Design Company: Jam3 Music/Sound Company: Eleven Sound Visual Effects Company: Jogger Studios Post Production Company: Cut+Run Chief Creative Officer: William Gelner Executive Creative Director: Eduardo Marques Executive Creative Director: Rafael Rizuto Creative Director: Mike Bokman Creative Director: Jason Rappaport Director of Art & Design: Chris Welsby Associate Creative Director: Tylynne McCauley Associate Creative Director: Brian Farkas Digital Designer: Matt Jensen Designer: Delaney Maher Digital Creative Director: Karan Dang Director of Integrated Production: Natasha Wellesley Executive Producer: David Emery Producer: Aine Carey Senior Manager, Content & Social Activations: Jay Lledo Social Media Manager: Karla Burgos Digital Producer: Ryan Schmidt Executive Digital Producer: Stephen Fahlsing Project Manager: Lisa Payton Creative Technologist: Jefferson Wu Senior UX Designer: Stacey Savage Head of Account Management: Chad Bettor Brand Director: Mike Slatkin Account Manager: Eric Reilly Planner: Theo Soares Planner: Cecelia Girr Director of Business Affairs: Loretta Zolliecoffer Business Affairs Managerv: Amy Sharma Producer: Brian Scharwath Editor Dave Groseclose Executive Producer: Joe DiSanto Director of Photography: Erik Ljung Producer: Blake Pickens Producer: Stephen Love Jr Executive Producer: Anna Hashmi Director: Malik Vitthal Director of Photography Isiah Donté Lee Government Outreach Team: Jason Huddleston Government Outreach Team: Leah Couvelier Government Outreach Team: Steve Brothers Government Outreach Team: Russell Milton Government Outreach Team: Nicole Rejwan Government Outreach Team: Khalilah Waajid Government Outreach Team: Kayla Mitchell Government Outreach Team: Lawrence Gilliam Government Outreach Team: Missy Evans Government Outreach Team: Jordan Zolliecoffer Government Outreach Team: Chance Zolliecoffer Government Outreach Team: Breely Windham Government Outreach Team: Shek Shem Asst. Editor: Heather Bartholomae Creative Director: David Parker Flame Artist: Tony Pettiti Executive Producer: Rich Rama Sr. Producer: Nancy Nina Hwang Mixer: Ben Freer Asst. Mixer: Jordan Meltzer Executive Producer: Suzanne Hollingshead Executive Producer: Amburr Farls Producer: Brian Mulvey Editor: Sean Fazende Creative Director: Brian Beshears Tags: Grand Prix, Cannes, Boost Your Voice, Boost Mobile Stores, Clio Awards, Omnicom Group, TBWA, Boost Mobile, Santa Monica, US, 180LA, The Corner Shop, Therapy Studios, Atomica Music Library, Electronics, Technology, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads Read the full article

[portfoliomasterclass]

We Need to Talk

A Student's Perspective on Networking

by Randi Cantrell Working Associate Editor & Portfolio Studio Copywriting Student 

I’m just going to say it: there’s something about networking events that makes my palms sweat. For me, it feels a bit like being a cat; I am both curious and wary, excited and full of dread. One part of my brain thinks, “I’m a student. What can I possibly say? I have no idea what I’m talking about.” The other says, “Look! A chance to ask all those questions you have. Go!” Walking into The One Club for Creativity’s Intern & Creative Summer Networking Event was no exception, but by the end, I came to think of networking in a different light. Held at the Los Angeles office of POSSIBLE for the first time ever, the event was relatively small. This made it easier to mingle. Well, a little easier. Within a few minutes of assessing the scene and debating who to talk to, my friend and I approached a woman standing by herself. Soon after, a man politely interrupted our chitchat with her, saying, “I’m going to talk with you guys because I’m a lone wolf here.” Both were creatives who worked at agencies in the LA area. The four of us talked about portfolio school, the local agency scene, photography, how small a world the advertising industry is—a wide spectrum of topics. We had introduced ourselves by name, but titles hadn’t really come up. Until they did.

I suppose I should’ve asked sooner, because it turns out we were actually talking to two of the event’s panelists. One, a Creative Director at Team One and the other, the Executive Creative Director at 180LA. No big deal.

Before I could scold myself for not recognizing their names, for not saying or doing something more memorable, for not asking something more important that would uncover my golden ticket into the agency world, both were whisked off to join the other panelists. The Q&A was about to start.

In those moments before the panel began, I realized something important. Something I hope I’ll remember as I walk into whatever networking event I next attend, while my brain is playing that tug-of-war between fear and curiosity. Here’s the thing: having a conversation without first knowing who they were was actually a good thing, because it meant I could focus on, well, having a genuine conversation. Without being intimidated by their titles, I was better able to just listen to their perspectives and maybe, if I was feeling brave, share my own. Some of you may disagree. You might think I should’ve had an elevator pitch ready to go and a resume to hand off. You might say I should’ve pushed for an internship or a chance at a portfolio review. Maybe. There’s a time and place for those things for sure. But what if, instead of worrying about what we can immediately get out of a networking event, we focused on talking to other creatives like they were real, regular people, and not career genies who can grant all of our creative dreams if we charm them in just the right way.

I’ve since looked up their LinkedIn profiles and stalked their portfolios (oh, hi!), and they are both crazy talented and smart, but they don’t need me to tell them that. If I took away anything from the advice they shared during the panel, and I took a lot, it was that advertising doesn’t need more people to tell advertising creatives how smart they are. Advertising needs people who aren’t intimidated by a title, people who feel brave enough to share their opinion and bold enough to ask questions, people who can crack a joke and laugh at themselves. I’ll be the first to admit I’m still figuring this advertising thing out, but in my opinion, all of that starts with just having a real conversation.

You never know who you’re talking to.

Portfolio MasterClass is the place that you can change your future with professional development and portfolio building. 

[helloyoucreatives]

While the world prepares to commemorate the International Day of Peace this Saturday, ad agency 180LA and the Women’s Peace and Humanitarian Fund (WPHF) -- the United Nations fund empowering grassroots women to respond to crisis and build peace -- announced a new and innovative collaboration.  

In the first creative venture of their partnership, WPHF will launch a socially driven campaign to celebrate the International Day of Peace called #GivingMy2Cents, featuring their spokesperson and global advocate, actress Kristen Bell. Kristen conveys a powerful awareness-building message to raise visibility and donations for grassroots women’s organizations in conflict zones and humanitarian emergencies—all delivered in her signature caustic, humorous and relatable style.

‘Giving My 2 Cents’ Campaign Overview:

Ahead of the International Day of Peace on September 21, Kristen Bell and WPHF will launch a campaign video in which Kristen introduces new audiences to the fund’s work and asks for their support and action. #GivingMyTwoCents highlights the importance of women’s contributions to peacebuilding efforts and calls out the enormous gap in funding for local women’s organizations in communities facing conflict around the world. Kristen joined WPHF as its Global Advocate after being deeply moved by the work of the inspiring grassroots women it supports.

[effieworldwide]

NA Winner Profile: “Boost Your Voice” by Boost Mobile & 180LA

October 11, 2018

2018 Gold Effie Winner North American Effie Awards

It’s no secret that, now more than ever, launching purpose-driven messaging platforms is a priority for many brands. In the strongest examples, the chosen cause is highly integrated with a brand’s DNA, which signals authenticity and ultimately drives effectiveness against philanthropic and business goals.

2018 Effie winner Boost Mobile already had a long-standing brand purpose: to give the hardworking person a voice through affordable, reliable phone service. But ahead of the 2016 U.S. election, Boost and 180LA identified an opportunity to add new dimension to this purpose – by elevating the voices of Boost consumers in a new way.

Many communities affected by barriers to voting were also home to Boost stores. So Boost would use this footprint as a tool.

After a challenging planning process, Boost transformed stores in Chicago, Atlanta, and Southern California into polling places. And in other parts of the U.S., the brand mobilized voters through a variety of social tactics, regardless of mobile carrier. The achievements in sales, earned media, brand perception – and, importantly, voter turnout – demonstrate the effectiveness of the campaign.

“Boost Your Voice” won a Gold (Brand Experience: Live) and Bronze Effie (Positive Change: Social Good – Brands), and was a Grand Effie contender at the 2018 North American Effie Awards. We talked to Becca Taylor, Strategy Director at 180LA, for insight into how this ambitious campaign took shape.

What were your objectives for the campaign?  

BT: Prepaid wireless’s biggest selling point is, ironically, the biggest hindrance to loyalty: no long-term contracts.

Boost’s customers can leave them in the middle of the night. And they do. Who can blame them? Competitor A is offering free phones, Competitor B throws in lines for the kids, and Competitor C has the new iPhone. And of course, these competitors were outspending Boost 4-to-1 in media.

Boost Mobile’s target customer has bigger problems. He’s 30 years old and making $15/hour. He’s Black, Hispanic, or both. He has 1-2 kids or family back in Latin America to support, so he works multiple jobs to bring home $30k/year. How do you earn this guy’s attention, respect, and business - if only for another month?

180 proposed that Boost stop fighting for attention, and start fighting for their customers’ rights. (Boost proposed that 180 do it without a dollar of paid media.)

In one sentence, what was your strategic idea?

BT: Boost the voices of underheard Americans on the day they need it most: Election Day.

What was your big idea? What was the insight that led to it?

BT: “I don’t vote. It's too hard.”

Our social media manager, Karla, blurted this out to a room of confused creatives. Wasn't voting just a simple, 10-minute detour on the way to work? Karla, who's Hispanic and from East LA, explained that's never been her experience. The data had Karla’s back. For many minority and low-income voters, it’s not easy to be heard on election day. Their path to the polls is rigged with barriers. Their biggest barrier? Time.

Low-income, minority Americans are: - 3x more likely to have difficulty finding their polling place. - 6x more likely to wait for 1 hour or more in line. - 3x less likely to receive requested mail-in ballots.

The longer the line, the farther the polls, the smaller their paycheck. Boost Mobile’s customers literally cannot afford to vote.

180 reasoned that many poor, urban neighborhoods don’t have grocery stores, green spaces, or polling places, but chances are, they have a Boost Mobile store. Grab a map of urban polling places, then overlay it with Boost Mobile’s retail footprint (like Chicago below). You’ll see how this little brand could fill a huge governmental void. So, that’s what we did.  

View the “Boost Your Voice” creative reel on the Effie Case Database.

Were there any challenges in bringing your idea to life?  How did you overcome those challenges?

BT: McFarkas (a portmanteau for creative directors Tylynne McCauley and Brian Farkas) will tell you that 180 grossly underestimated the problem. The effort required 30 volunteers cold-calling 817 counties over the course of six months. While most Boost store owners were game, our little call center had to overcome resistance and skepticism from the local officials. Despair set in when it was clear every county official would be giving us nothing more than their uniquely preposterous list of reasons why they can’t help minority voters.

Finally, one like-minded county official was willing to take on the risk of trying something completely new in order to change the system. Then another said yes, then another, and another, until on November 8th, 2016, Boost Mobile stores in Chicago, Atlanta, and across Southern California would activate. Willing store owners who couldn’t get official polling place status hosted in-store Party at the Polls events.

How did you measure the effectiveness of the campaign?

BT: Voter suppression is a complicated, systemic problem that's existed since democracy itself. Boost Mobile had no delusions that a single marketing effort could fix it. We also foresaw the challenges of boosting minority turnout in 2016: stricter ID laws, polling place closures, less emotional investment in candidates (vs. 2012 Obama). Despite the national trend (see chart), in the Black and Hispanic neighborhoods where Boost stores activated, voter turnout increased (+23%).

Boost Your Voice was equally effective at fulfilling our less ambitious objectives: (1) Earning their attention [impressions + brand buzz] 766 million earned impressions + 108% lift in positive buzz about Boost (2) Earning their respect [brand perception metrics]   “is a brand for people like me”, “would be proud to work for”, “a brand on the way up” (3) Earn their business [re-ups] Stores that activated saw a 26% sales lift

Boost’s differentiating purpose is “the wireless ally that gives the hardworking person a voice.” Can you expand on how the campaign and its creative elements allowed the brand to communicate this purpose?

BT: Boost Mobile built their business around the obstacles facing hourly workers living paycheck to paycheck. No credit checks standing in their way. No hefty monthly fee they're contractually obligated to pay. Just cheap, reliable, pay-as-you-go access. The thing is, every prepaid carrier is “giving a hardworking person a voice” - at least functionally.

As an industry, we’re prodigiously good at telling purpose-driven brands to “put their money where their mouth is.” We’re less gifted at telling our purpose-driven clients to put their money in their budgets, so we can prove the brand purpose later. Boost did not have money, so we were forced to look at owned but overlooked brand assets. Boost’s omnipresence in low-income neighborhoods has been a punchline for years (see tweets), but never an asset. Donating their footprint not only gave their neighborhoods a bigger voice on election day, it gave their presence a purpose.

Becca Taylor is a Strategy Director at 180LA.

Check out the full “Boost Your Voice” case on the Effie Case Database.

Have an idea that worked? Enter the 2019 Effie Awards United States competition.

[tw0ng]

#firefox @scoutdamonster #dogsofinstagram #180la #twbwseries (at 180la)

[micahschweitzer]

[proyectovisual]

"Cuentos injustos" relata las desgarradoras historias de los niños afectados por la guerra en Siria. @UNICEF @180LA

[stickyeyeslikes]

Nexus Studios - 'Drawn Closer' written & directed by Patrick Osborne (Full Animated Film) from Nexus Studios on Vimeo.

BRAND: COX COMMUNICATIONS Director, Brand Strategy & New Media: Rachel Negretti Vice President, Brand Strategy & Consumer Insights: Brian Stifel Senior Vice President, Brand Strategy: Gaston Vaneri Senior Manager, Marketing: Brittany Tyner Social Media & Content Marketing: Roger Jones

AGENCY: 180LA Chief Creative Officer: Al Moseley Executive Creative Director: Mike Bokman Group Creative Director: Jason Rappaport Copywriter: Emma Zakes Green, Amar Marwaha Senior Art Director: Elizabeth Lay Art Director: Arvid Harnqvist Head of Production: Bryan Sweeney Head of Strategy: Kaleen Ogden Strategist: Mauricio Barreda Director of Client Services: Megan McDonnell Senior Brand Manager Morgan Theis

PRODUCTION COMPANY: NEXUS STUDIOS Director: Patrick Osborne Script Writer: Patrick Osborne Executive Producer: Juliet Tierney Producer: Josephine Gallagher Production Manager: Edith Chappey Production Assistant: Jenny Goodwin CG Lead: Mark Davies Art Director/Designer/Matte Painting: Mélanie Climent Storyboard: Marta Martín Blanco Character Designer: Rayner Alencar Character Modelling: David Díaz Jiménez, Katrina Hill, Joachim Loesener, Petri Aaltonen Rigging: Niko Rossi Lead Lighter: Kenny Ip Modelling & Lighting: Patrick Tomasini Shading & Modelling: Irina Nguyen, Fabien Glasse Animation: William Lorton, Alex Alabadi Aragó, Pierre Plouzeau, Steve Brown, Steve White, Clément Fassler, Quentin Dubois Compositing: Gareth Tredrea, Aitor Arroyo, Frederic Heymans, Ewelina Freuer, Dalvir Matharu Pipeline Developer / TD: Tom Melson Pipeline Assistant: Harry Nichols Motion Graphics Designer: Bethany Levy Editing: Mark Van Heusden, Ben Hunt, Kyle Jon Shephard Grading: David Slade

LIVE ACTION PRODUCTION: NEXUS STUDIOS Producer: Fernanda Garcia Lopez Live Action Producer: Michael Schlenker Production Manager: Kevin Barrera DP: Mark Tierney Tech: Traiana Nescheva Production Assistant: Samantha Patton, Christo Ramirez

SOUND STUDIO: POLLEN

[emzeciorrr]

Nexus Studios - 'Drawn Closer' written & directed by Patrick Osborne (Full Animated Film) from Nexus Studios on Vimeo.

BRAND: COX COMMUNICATIONS Director, Brand Strategy & New Media: Rachel Negretti Vice President, Brand Strategy & Consumer Insights: Brian Stifel Senior Vice President, Brand Strategy: Gaston Vaneri Senior Manager, Marketing: Brittany Tyner Social Media & Content Marketing: Roger Jones

AGENCY: 180LA Chief Creative Officer: Al Moseley Executive Creative Director: Mike Bokman Group Creative Director: Jason Rappaport Copywriter: Emma Zakes Green, Amar Marwaha Senior Art Director: Elizabeth Lay Art Director: Arvid Harnqvist Head of Production: Bryan Sweeney Head of Strategy: Kaleen Ogden Strategist: Mauricio Barreda Director of Client Services: Megan McDonnell Senior Brand Manager Morgan Theis

PRODUCTION COMPANY: NEXUS STUDIOS Director: Patrick Osborne Script Writer: Patrick Osborne Executive Producer: Juliet Tierney Producer: Josephine Gallagher Production Manager: Edith Chappey Production Assistant: Jenny Goodwin CG Lead: Mark Davies Art Director/Designer/Matte Painting: Mélanie Climent Storyboard: Marta Martín Blanco Character Designer: Rayner Alencar Character Modelling: David Díaz Jiménez, Katrina Hill, Joachim Loesener, Petri Aaltonen Rigging: Niko Rossi Lead Lighter: Kenny Ip Modelling & Lighting: Patrick Tomasini Shading & Modelling: Irina Nguyen, Fabien Glasse Animation: William Lorton, Alex Alabadi Aragó, Pierre Plouzeau, Steve Brown, Steve White, Clément Fassler, Quentin Dubois Compositing: Gareth Tredrea, Aitor Arroyo, Frederic Heymans, Ewelina Freuer, Dalvir Matharu Pipeline Developer / TD: Tom Melson Pipeline Assistant: Harry Nichols Motion Graphics Designer: Bethany Levy Editing: Mark Van Heusden, Ben Hunt, Kyle Jon Shephard Grading: David Slade

LIVE ACTION PRODUCTION: NEXUS STUDIOS Producer: Fernanda Garcia Lopez Live Action Producer: Michael Schlenker Production Manager: Kevin Barrera DP: Mark Tierney Tech: Traiana Nescheva Production Assistant: Samantha Patton, Christo Ramirez

SOUND STUDIO: POLLEN

[artwalktv]

BRAND: COX COMMUNICATIONS Director, Brand Strategy & New Media: Rachel Negretti Vice President, Brand Strategy & Consumer Insights: Brian Stifel Senior Vice President, Brand Strategy: Gaston Vaneri Senior Manager, Marketing: Brittany Tyner Social Media & Content Marketing: Roger Jones AGENCY: 180LA Chief Creative Officer: Al Moseley Executive Creative Director: Mike Bokman Group Creative Director: Jason Rappaport Copywriter: Emma Zakes Green, Amar Marwaha Senior Art Director: Elizabeth Lay Art Director: Arvid Harnqvist Head of Production: Bryan Sweeney Head of Strategy: Kaleen Ogden Strategist: Mauricio Barreda Director of Client Services: Megan McDonnell Senior Brand Manager Morgan Theis PRODUCTION COMPANY: NEXUS STUDIOS Director: Patrick Osborne Script Writer: Patrick Osborne Executive Producer: Juliet Tierney Producer: Josephine Gallagher Production Manager: Edith Chappey Production Assistant: Jenny Goodwin CG Lead: Mark Davies Art Director/Designer/Matte Painting: Mélanie Climent Storyboard: Marta Martín Blanco Character Designer: Rayner Alencar Character Modelling: David Díaz Jiménez, Katrina Hill, Joachim Loesener, Petri Aaltonen Rigging: Niko Rossi Lead Lighter: Kenny Ip Modelling & Lighting: Patrick Tomasini Shading & Modelling: Irina Nguyen, Fabien Glasse Animation: William Lorton, Alex Alabadi Aragó, Pierre Plouzeau, Steve Brown, Steve White, Clément Fassler, Quentin Dubois Compositing: Gareth Tredrea, Aitor Arroyo, Frederic Heymans, Ewelina Freuer, Dalvir Matharu Pipeline Developer / TD: Tom Melson Pipeline Assistant: Harry Nichols Motion Graphics Designer: Bethany Levy Editing: Mark Van Heusden, Ben Hunt, Kyle Jon Shephard Grading: David Slade LIVE ACTION PRODUCTION: NEXUS STUDIOS Producer: Fernanda Garcia Lopez Live Action Producer: Michael Schlenker Production Manager: Kevin Barrera DP: Mark Tierney Tech: Traiana Nescheva Production Assistant: Samantha Patton, Christo Ramirez SOUND STUDIO: POLLEN

[helloyoucreatives]

Grandstories. 

Cox Communications, the largest private telecom company in America, launches ‘Grandstories’ just in time for Grandparent’s Day, on Sunday, September 8. The initiative brings grandparents closer to their grandkids by teaching them how to make stronger connections with the people who matter most using social media. ‘Grandstories’ reinforces Cox’s new brand positioning- ‘Bringing Us Closer’ - by demonstrating how broadband connectivity is most powerful when it creates more human connection. The work was developed by180LA for Cox Communications.

“Our Grandstories campaign is the first of many with a goal beyond selling broadband, but rather reminding us all of the human connections that technology enables,” said Gaston Vaneri, senior vice president, brand strategy, Cox Communications. “The campaign  brings that brand purpose to life in a very touching way, as we watch real grandparents learn to use social media to connect, with their grandchildren. Those connections enrich the relationship on both sides and on a very personal level. We hope the stories inspire others to embrace technology to connect with loved ones, especially grandparents, on this year’s Grandparents Day.”

Cox launched their new brand positioning in November 2018, with a focus on enabling more human connection. The company’s new tag line “Bringing Us Closer” is rooted in a belief that life is better when we people truly connect. In a society where online connectivity has often replaced genuine connection, Cox Communications is looking for new ways to inspire people to both reflect upon, and strengthen, the human bonds in their lives and communities.

“Isolation and loneliness is a growing epidemic. Especially among seniors,” stated Mike Bokman, group creative director, 180LA. “Our grandparents have so much knowledge to share, so many stories to tell, so much love to give. They deserve our attention, but our attention is not easy to get these days. So we’re helping to bridge that gap by inspiring grandparents to connect with their grandkids in the place their grandkids are sure to notice — social media.”

[stephensdesk]

COX - ‘Nurse Story’

DP | Sam Davis Editor | Marco Perez @ Union Editorial     Producer | Leslie Owen Production Company | Tool of North America Executive Producer | Nancy Hacohen / Laura Macauley Agency | 180LA Executive Creative Director | Mike Bokman 1st AD | Kate Greenberg Production Design | Tracy Gallacher Make Up | Jenni Clark-Keyes Colorist | Dave Hussey @ CO3 Wardrobe | Ariyela Wald Cohain Locations | Mark Hosack / Lisa White Casting | Good People Casting Client | Cox Cable

[birmingham-webdesign-blog]

#branding #marketing View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality Group Brand Director Suzy Sammons of creative shop 180LA, which Mattel hired to help out with design and brand strategy, admits that "virtual reality is a worst nightmare for parents" who might worry that giving a VR device to a child will mean he or ...

[jeramymobley]

GALLEGOS United harnesses expertise of two senior team members

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content

Award-winning creative advertising agency GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients’ business growth.

Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients’ audiences in engaging ways with strategic creative and marketing solutions.

Jon Gallegos, CEO and founder of UNITED COLLECTIVE, said that the agency is thriving in a fast-paced, rapidly changing landscape and it continues to tap culturally attuned professionals to deliver growth for our clients. This coupled with exciting new business wins make it the perfect time for Schneider and Peterhanser to come on board and help further strengthen the team and its offering, not only to lead and organically grow our current roster of clients, but also drive new business.

“Both executives are seasoned in uncovering smart and compelling insights, and crafting relatable, thought-provoking and engaging creative solutions to tackle business needs. They ensure the necessary cultural attunement and relevance to scale across audiences, which will be instrumental in further enhancing GALLEGOS United’s long-standing creative reputation,” added Gallegos.

A proven brand builder bringing deep experience in innovative cross-platform marketing and working at strategically minded and creatively driven agencies, Schneider boomerangs back to the firm as Group Account Director, having previously worked at GALLEGOS in 2015-2016, and will now lead the agency’s Comcast and Cacique accounts.

Schneider’s remarkable professional career also includes various positions at Wolfgang, 180LA, TBWA\CHIAT\DAY, Crispin Porter + Bogusky developing new brand strategies and marketing campaigns for such clients as Postmates, Cox Communications, Mitsubishi Motors, KIA Motors America, Sprite, Domino’s and vitaminwater.

Peterhansen, on the other hand, a bicultural driven marketing expert with years of experience in the creative, production, social and digital areas, will bring strategic cultural direction in developing advanced content and architecting highly engaging social campaigns for a range of highly visible programmes for key accounts, including Comcast, Chick-fil-A, the California Milk Processor Board (got milk?) and Travelpro.

A seasoned international executive, she has developed a range of creatively-driven campaigns for Toyota, Netflix, Nike, Samsung, Verizon, Nickelodeon, Unilever, Puma, Ben & Jerry’s, Kraft and Danone working at Barú Marketing + Media and Saatchi & Saatchi; as well as at digitally transformative agencies R/GA and Circus Marketing in Buenos Aires.

(Netflix was a winner of the World Branding Awards at Kensington Palace last year.)

An award-winning creative agency dedicated to driving clients’ growth through culturally attuned and creatively driven marketing, GALLEGOS United has a highly established reputation for connecting brands and products with today’s diverse and savvy audiences via new and exciting marketing solutions in both traditional, experiential and digital environments.

The article GALLEGOS United harnesses expertise of two senior team members appeared first on World Branding Forum.

[oddepia]

University of Phoenix Sends $188 Million Creative Account to TBWA and RAPP – Adweek University of Phoenix has transferred its creative account from 180LA to TBWAChiatDay Los Angeles and RAPP.