#...man i wanna explore that timeframe now actually HELP

[shadowedresolve]

one thing i really like to explore (as most of you probably know by now lol) is the adults' reactions to the metaverse, and the supernatural being real. it's something i really like to explore in all media tbh, people coming to terms with that sort of thing and how it affects them (zenkichi's exposure to the jail for the first time is one of my favorite scenes in strikers haha) - but i do see it slightly differently for toshiro and zenkichi??

toshiro... i would not say he takes it any better than zenkichi at all. he's just as shocked and overwhelmed if not moreso, thinks he's crazy or dreaming, and can clearly barely handle what's happening at several obvious points throughout the game. and zenkichi is similar when he experiences the metaverse for the first time!but i feel like after their respective games, toshiro's kind of almost... adapted it to it more, compared to zenkichi??

actually, that's not quite right, because zenkichi adapts pretty well too actually! it's more like zenkichi spends more time thinking about it post-canon - about how much his worldview has been changed, how he now knows a crazy secret that the majority of the rest of the world does not, and how it feels like it's a big deal that makes him feel a little separate from everyone else. not in an arrogant way, but like... "wow, these people have no idea, and i was the same for so long, and i also had no idea." he probably feels bad sometimes like they deserve to know, but he knows he'd be dismissed as crazy, so he can't talk about it except with the PT. of course he's very careful not to start thinking of himself as better than others because of it, but. it fucks with him.

in contrast, toshiro... doesn't think about it as much. i mean - he definitely still does. sometimes he's stunned by just how crazy his reality is, tbh, and he still feels shaken about all the things he now knows/has experienced. but he's more focused on how much his worldview/mindset has changed, and how he's grown as a person more than anything else. THAT'S what stuns him the most. which zenkichi does too, but! i think toshiro being younger than zenkichi and the sheer craziness/constant shit going on in his game also makes it easier for him to accept, though him being older than the kids makes it harder than it was for them, too.

idk it's just so much fun to think about sometimes!! i love thinking about how other people/muses who don't know about the metaverse would react to their knowledge, too. i'd love to explore that in a thread, but it's hard to find the right chance, since most muses i interact with are obviously already knowledgeable about the supernatural.

[hqsofia]

are you ready for it?

TAGGING: Jordan @jordnconnor , Sofia.

LOCATION: New Orleans, LA.

TIMEFRAME: April 6th, 2019.

NOTES: Sofia comes to visit Jordan in NOLA and an altercation in a bar leads to something more.

Jordan If there was one downfall about shooting in a place as awesome as New Orleans, it was that you were pretty limited on people to hang out with unless you wanted to spend every waking moment with your cast mates. Luckily for Jordan, he had people dedicated enough to their friendship that they would make the trip down to see him - Sofia being one of them. If he had wrapped on set earlier, he would've driven to the airport to pick her up, but she had already landed by the time he was barely on his second scene of the day. Still, he supposed that allowed her time to get settled and ready before the plans that they had for the evening. It was already nearing 10pm as Jordan sat on a bar stool of their arranged meeting place, which meant they had a lot of drinking and a lot of excited chatting to do before the bar kicked the last stragglers out at closing time. Lifting a bottle of beer to his lips, Jordan kept a keen eye out for the dark-haired actress, breaking out into an instant grin as he spotted the gloss of her hair from a mile away. Weaving his way through the crowd, the male hurriedly swept his friend off the floor from behind, his arms hugged around her waist as he gave her a little spin. "Carson! You made it!".

Sofia was thankful for the chance to put a busy week behind her and travel somewhere for fun instead of work. She loved her job and was so grateful for the opportunities it had given her, but she was tired and needed the weekend to treat herself. Her week had started in New York, a day full of press and then she had spent the rest of the week in the studio. Music was her passion and she was thankful for the time in the studio because it helped her to relax, but when Jordan had invited her to spend the weekend in New Orleans she couldn't pass up the opportunity. Her flight landed in the afternoon while Jordan was on set so she had settled into her hotel, Facetimed her sister and then did some exploring of her own before heading back to her hotel to get ready for the night. It had rained most of the day but she wasn't going to let that affect her mood. She thanked her driver as he pulled over to let her out at the bar Jordan had picked for them to meet up at and hurried inside to avoid the rain. Sofia gasped as she felt Jordan's strong arms around her waist, snorting as she laughed in classic Sofia fashion. "Jordy!" she greeted him with a smile when he finally set her down, turning to face him so that she could give him a hug.

Jordan As nice as his current castmates were, there was something even more exciting about having a friend you’d known from before joining you for a night - a fact that was shown clearly by how tightly Jordan held Sofia as he hugged her back. “How was your flight?” He spoke over her shoulder, finally releasing her and taking in her appearance. Suddenly he wished he had dressed in something a little different than his denim jacket, baseball cap, and boots, but he never was one to put thought into an outfit for the evening rather than just plans themselves. “C’mere, let me get you a drink. I can’t believe you actually came here for me, as nice as the hotel I’m staying at is, I was starting to go a little stir crazy”. Leading her over to the bar, Jordan angled himself into a space and awaited one of the bartenders to be done seeing one of the many drinkers. He had begun to love the nightlife in New Orleans. There was never a shortage of live music or people around, no matter how early it reached in the morning. “Can I get a uh, double Jack and coke, and...what’re you thirsty for, Sof?”.

Sofia "It was good," she answered with a smile, ridding herself of her leather jacket and slinging it across her arm. "Well, I can't say no to a drink," she replied with a smirk. "Of course I came! I've been so busy with work, it's nice to finally have a little break," she added, joining him at the bar. "I'll take a margarita," she answered with a smile. She looked around at the establishment and rolled her eyes at some guys who stood in a corner looking wasted already. She also noticed a dance floor that piqued her interest, but for now, she was content to just sit and have a drink with her friend.

Jordan Turning back to the bartender, Jordan ordered Sofia’s drink as well as his own and tapped his card against the contactless reader. Then, his undivided attention was back on Sofia (despite being admittedly curious about how the hell a margarita was made - he was a man of simple drinks, himself). “What have they been working you hard doing? You seem to have a million things going on at once, I can’t keep up with you”. Okay, so that was an exaggeration, but he remembered when they first met she gave him the low-down on Descendants and The Perfectionists, and he had since learned that she had a killer voice, too. So there was no knowing which direction her career was taking. When the drinks were ready, Jordan grabbed both of them and handed Sofia hers, scouting out a table they could sit at. “Wanna go over there?”

Sofia smiled as he ordered their drinks and then turned his attention back to her, "Well, I was in New York on Monday for PLL press, I actually met Mark when I was on LIVE with Kelly and Ryan because he was filling in with Kelly for Ryan," she started, "He was going on and on about how proud he is of all of you, it was very sweet," she added with a grin. "Then I spent the rest of the week in the studio as much as possible, which has actually been really fun," she continued. "Recording my music is actually kind of relaxing for me, but I'm thankful to actually be able to relax now with no work at all," she finished, tucking her hair behind her ear just as the bartender arrived with their drinks. She thanked him and then nodded at Jordan as she took a quick sip. "Sure," she said, "I want to hear all about what you've been up to down here."

Jordan “Shit, make sure they don’t pull you from too many angles, eh? They need to save some of you for the rest of us.” Jordan was yet to experience a workload that hectic - he wasn’t exactly successful enough to be booking talk shows or press days yet, for which he was sort of thankful for. He had always been a pretty private person, but of course, he would jump at the chance to be interviewed by Mark. “Really? He’s such a cool guy, I feel like I’d feel too comfortable being interviewed by him and start talking utter shit to him like we usually do. I’m gonna have to catch a replay of that or something”. Moving towards the table in the corner, Jordan shimmied himself into the cushioned chairs and shrugged off his jacket before taking a few too many refreshing gulps from his glass. “Me? Just the same old really, I’ve tried to cram in as much touristy stuff as possible when I’ve not been filming, and I’ve been having a lot of seafood barbecues with the cast on our off-days because...apparently that’s big around here? How long are you planning on staying, anyway? I could see if anyone would be down for it tomorrow?”

Sofia “I didn’t know I was in such high demand,” she teased with a chuckle. “Yeah, it was super fun, meeting him and Kelly together was great, they’re a very sweet couple,” she replied with a smile. “That would be fun to see,” she answered with a cheeky grin. “I pranked them because it was April Fools Day and it was really funny, you’ll have to watch it on YouTube,” she added. Sofia slid into the chairs as well and set her jacket beside her. She sipped at her drink slowly as he answered her. “Sounds fun, I was thinking of staying all weekend so I’m totally down,” she answered with a smile. Meeting his cast mates would be cool and partaking in some classic New Orleans traditions sounded fun.

Jordan “Well, you said you wanted to be a bro, right? That means you’ve got to be available at 3am sometimes so you can join me and Drew in sitting around in our underwear, headsets on, playing online video games against each other. It’s just the law.” He teased, though it certainly wasn’t a lie. Even though he and Drew lived together now, they had definitely still played in different rooms on shooting games to keep each others location a mystery. He wanted to ask how she managed to prank Mark and Kelly but figured it’d be best kept as a surprise as he had every intention on watching the interview, so he sipped on his drink to help combat the curiosity. “Awesome. Remind me to not get too wasted then, because of the sight of crayfish still alive in a cooler before they get barbecued is something, not even I could stomach on a hangover”. Luckily the barbecues usually took place in a crew member’s back yard, which meant a large expanse of an open airfield, complete with wooded areas surrounding it and the odd barn or two. Vastly different to Vancouver living, and something he only ever thought he’d see in zombie apocalypse movies. “What do you usually like doing in your downtime, anyway?”

Sofia "Yes, I want to be a bro," she confirmed with another laugh. "I'm not very good at video games, but I'll try if it will help with my bro status," she answered. "I'll keep an eye on your alcohol intake," she assured him with a smile. "I usually spend as much of my downtime with my sister as possible, but I also like to travel," she answered, taking another sip of her drink. One of the guys in the opposite corner that she had noticed before was now looking her way and gesturing to his friend. She rolled her eyes and turned her attention back to Jordan to avoid a glance her way. She was not interested in interacting with drunk frat boys. Sofia finished up her drink with a few more sips and nodded towards the bar, "Do you need a refill?" she asked, standing up with her empty glass in hand.

Jordan “It’s cool, we can train you up real good. You’ll be a pro at shooting animated things within no time.” Jordan assured her with a smile. Sometimes Vanessa would join them in their video game quests but that always made the teams uneven, so bringing in Sofia as his teammate sounded like a damn good idea now their third musketeer was happily shacked up with his best friend and therefore biased. “Well, I’m glad you’ve got another state to tick off the travel list now - if you’ve never been here before, that is. I’m a big traveler, too. Before I signed on to Riverdale I spent a year backpacking around Asia, and I can’t remember ever feeling happier.” He admitted, unsure why his brain had allowed him to tap into those memories considering they all contained his now ex-fiancé. He really needed to get back out there again on his own this time to rewrite all the good times. Nodding his head to her question, Jordan gave her a “yeah, please”, without noticing the attention she was gaining. If he wasn’t a male himself he probably would’ve picked up on that sort of thing easier and went in her place so they couldn’t ogle at her anymore, but alas - he wasn’t, so he didn’t.

Sofia "Sounds like a plan," Sofia responded with a grin. She hardly knew anything about video games, but she was always up for trying new things, especially to help a friend. "I'm glad too," she said with a smile, listening intently as he spoke about his year backpacking around Asia. "That sounds amazing," she replied, tucking a stray piece of hair behind her ear. Sofia grabbed his empty glass and made her way back over to the bar, paying no attention to the boys in the corner. Setting the empty glasses down, she politely asked for refills and pulled out her phone to keep herself busy while she waited. She was scrolling through Instagram when she felt someone come up behind her and she did her best to ignore him as he tried to get her attention. His breath reeked of alcohol and she could smell it over her shoulder. Sofia was trying to tune him out, hoping that by ignoring him he would just go away, but then she felt his hand on her ass and she whipped around instantly. "What the hell do you think you're doing?" she said in a sharp no-nonsense tone.

Jordan: Relaxing back into the seat, Jordan tried to divert his attention onto other things but found his gaze kept falling back onto Sofia’s back, grateful that she had come and he got to hang out with someone else for once. He’d be lying if he said he didn’t notice the guy approach her almost instantly, though he assumed he was just another drunken bar-goer with a lack of respect for personal space, so he watched some people dancing on the dance floor until he heard Sofia’s voice in a tone that he wasn’t used to hearing her use. Furrowing his brow, Jordan wasted no time in heading over, putting two and two together as he noticed the look on the unapologetic guy's face. Grabbing him rather harshly by the shoulder, Jordan pulled the male back so he could get to Sofia, paying him no mind. “What’s going on here, Sof? Are you alright?”

Sofia was thankful to have gotten Jordan's attention so quickly with her tone. She caught her breath as he came to her rescue and she noticed her heart was pounding in her chest. "Y-yeah, I'm okay," she assured him although her tone was a bit shaky. "He's been eyeing me all night, but I tried to just ignore it and then he came up here and when I didn't pay him any attention he grabbed my ass," she whispered, biting down on her lower lip and reaching out to grab Jordan's arm to keep her steady. She had no idea what Jordan was going to do now that he knew what had actually happened. Sofia sat down on the empty barstool behind her and reached for the drink refill the bartender had just set down for her. She took a few sips and enjoyed the cool taste of the alcohol.

Jordan He could’ve guessed that the guy was being a creep. He always heard the complaint from women about men in bars not showing them the respect they deserved, but that didn’t prepare him for the shake in Sofia’s voice and the way that it made him feel. His grip on the man's shoulder tightened like a vice so that he could feel the inner part of his collar bone. If there was one thing that he wasn’t going to stand for - it was for creeps like this thinking they could get away with pulling stunts like this. “Alright asshole, you have two options. Either you apologize to my friend here right now, go grab your coat, and hit the road. Or I’m gonna drag you out of here by the skin of your neck, and you’re not gonna like it”. He could tell the man was contemplating being cocky by glancing over at his friends in the corner to see if he’d have back up, so Jordan curled his fingers round that much deeper, hitting a pressure point and causing the male to grimace and squirm under his grip. “You have four seconds”.

Sofia couldn't help the slight smile that crossed her face as Jordan confronted the creep in front of her. He was a total sweetheart, but now she was seeing a whole different side of him and it was doing something to her. She wasn't sure if it was the alcohol coursing through her veins or just the fact that he was standing up for her, but suddenly she wasn't feeling so much like a bro. Sofia continued to sip her drink as Jordan got more serious. She watched as he hit a pressure point in the other guy's shoulder and watched as the creep squirmed under his grip. Before she knew it her glass was empty and she was asking for just one more because she was already starting to feel a bit tipsy.

Jordan Before Jordan could speak again, the creep finally broke his silence, a peeved look on his face. “Look, I was just trying my luck, alright? You would too wouldn’t you or is your job here just to be the worlds biggest cockblock? I mean if it’s your girlfriend, my bad, sorry to tell you this but I’ve been making eye contact with her ever since she got here”. He preferred when the shithead wasn’t talking. The urge to sling a right hook around his face was overwhelming, to say the least - Jordan felt his free hand bundle into a fist and he had to suck in a long breath to prevent it from flying. It wasn’t as if he was worried how he’d fare - the actor usually doubled most people in size, and he had taken up boxing as a hobby a long time ago, but he had never had to use it, rogue, before. At times he could be pretty hot-headed, and at other times completely soft, but the only thing stopping him in this instance was the fear of it getting out to the world. He could already imagine the articles about it. ‘Riverdale star kicked out of the bar for starting a brawl. Descendants star, Sofia Carson pictured here leaving after him’. Instead of letting it get that far, Jordan did exactly as promised and started hurling him towards the door, doing the bouncers work for them. “Alright, second option it is.”

Sofia rolled her eyes as the creep broke his silence. She could tell his words were really getting to Jordan when she saw his free handle bunch up into a fist, "Jordan... don't..." she whispered, not wanting a fight to break out because of her that would result in pissing off the Looking For Alaska crew. Sofia was fine to just ignore the douchebag, gather her things and go but she also didn't want to have to leave just because this asshole couldn't mind his own business and be a decent human. She gasped slightly as Jordan began to hurl the creep towards the door and watched as his friends followed suit, grumbling and complaining as they went. Once Jordan came back to her, she was sipping her third drink and smiling right at him. "My hero," she whispered sweetly, placing her hand on her heart with a cheesy grin.

Jordan As Jordan passed the one doorman, all he had to do was quickly share what the guy had done for the staff member to agree he had to go, and Jordan shoved the man out through the door, confident that he wouldn’t be allowed back in, along with his other potentially creepy friends. Then, he made his way back over to Sofia, shoulders still hunched as it would take another drink to allow him to fully unwind from the guy's audacity. Her smile worked wonders with cheering him up somewhat though, and he waved a hand at her in an ‘it’s nothing’ gesture. “Just doing my part for Gotham city” he quipped, letting the inner nerd speak for him rather than coming up with a cooler response. “I don’t know about you, but I could really do with some shots now...” catching the eye of the bartender, Jordan acted upon his cravings and ordered a round of one tequila and one sambuca for each of them.

Sofia snorted at his comment about 'doing his part for Gotham city' and nodded her head in response to his request for shots. "I'm down for shots, honestly anything to help me forget the feeling of his hand on my ass," she shuddered, reaching over for the first tequila shot that the bartender set down in front of her. She counted down and swallowed it, wincing as it slightly burned the back of her throat. "Jesus, I haven't done a shot in a while," she replied with a laugh. Sofia took the sambuca shot next and it burned a little less, but she still made a face. She was definitely starting to feel it now, "Jordy..." she giggled, trying to keep it together. "I really appreciate you taking care of me."

Jordan Quickly paying for the shots once more, Jordan aligned them both in front of them, reaching for the same one Sofia was going for first. He had always preferred Sambuca over Tequila, so it only made sense to use it as a chaser. Of course, it was a little harsher than your normal chaser, so he grimaced once they were both down the hatch, wiping his mouth with the back of his hand before smiling back at Sofia as she called him by her nickname. "I told you I would, didn't I? I'm just sorry it had to happen so soon" he reached out and rest his hand just above the wrist, on her arm that currently rest upon the bartop, and his expression turned serious for a moment. "If it's really got to you, we can leave, if you want. Or, we can go dance and forget about that prick. Either way, I'll drop you back at your hotel later and walk you to your room. There's no way I want you to feel uncomfortable here or anything".

Sofia nodded, "Yes, you did," she smiled. "It's okay," she said, resting her free hand over his above her wrist. "I'm not going to let some prick ruin our night," she added. "Let's dance a little bit and then we can head back to my hotel," she decided, grabbing his hand and leading him over to the dance floor. Sofia whispered to the worker who was running the music and requested 'Pop' by N Sync as a surprise for Jordan. She smiled as it started over the speakers and started dancing in Jordan's direction, shaking her hips and singing along at the top of her lungs as she dragged him into the center of the dance floor with her. "Show me whatcha got Jordy," she said above the music, continuing to move her hips to the beat.

Jordan Nodding along in agreement, Jordan allowed himself to be led onto the dancefloor, only for her to leave him moments later. It became pretty evident why though when the recognizable intro of 'Pop' came on, and the tall actor had to shake his head in disbelief that she had gone there. "You didn't" he grinned as she made her way back to him by cutting shapes. The vast music change didn't deter anyone else on the dancefloor though, so he figured there was no harm in showing Sofia just as weird as his dancing could get. "You're going to regret this." He stated before throwing out some of his best 'break dancing moves' - they were all pretty terrible, obviously, with the exception of maybe the end part where he threw himself onto the ground to do the worm. He was always pretty proud of his ability to nail that one. Then, once he'd got back to his feet, he instantly grabbed for her and pulled her into him as a way of hiding his embarrassment in a tight hug. "I hate you".

Sofia "I did," she answered with a smirk. "I don't think I'll regret it," she replied with a twinkle in her eye. Sofia watched as he started to break dance and she couldn't help the snort that escaped her. Honestly, she wasn't sure why she was laughing and she hoped she hadn't embarrassed him. He just looked so cute with his break dancing moves and all she could do was laugh. She clapped her hands and cheered when he did the worm though, that was impressive. Sofia squealed as he got back up and grabbed for her, pulling her into him for the second time that night. She managed to turn around in his grip and their faces were mere inches from each other, "You don't really mean that" she whispered, looking into his eyes. If she wasn't dead set on being a bro this would've been a moment where she kissed him and she blamed the alcohol coursing through her veins for even giving her that thought.

Jordan "No, I definitely think I do" he started out strong, his laughter fading out into more of a chuckle as he met her gaze and his act faltered. "Okay so no, I don't at all. But I'm going to get you back for that. I come to your rescue and this is how you reward me? You know I can't resist the N'Sync". Taking a few glances around the room, Jordan noticed a few people smiling directly at him, and once he glanced back down at Sofia he only then realized he had kept hold of her the entire time. "Come on, now I really gotta get out of here before too many people try and recruit me into their dance squads". Reluctantly, Jordan released her from his arms and collected their jackets, eager for a change of scenery.

Sofia smiled, "I know, that's why I had to do it, you were great!" she responded excitedly. "Dance squads?" she questioned with a raised eyebrow and a smirk. She couldn't help but laugh. Sofia accepted her jacket from him and slid it on before linking her arm in his, desperate to keep some sort of contact between them. As they stepped outside, she rested her head against his arm, suddenly feeling sleepy. She didn't want to sleep though, she would much rather prefer staying up talking with him. As they got into the car he had got for them, she slid into the backseat and gave the driver the name of the hotel where she was staying.

Jordan “Yeah, yeah. You know you’d wanna sign me if you were a talent agent.” Jordan remarked as they left the bar. A quick unlock of his phone had him ordering an Uber with a few taps, and with the amount that was lingering around New Orleans, one came within no time. He wasn’t oblivious to the way Sofia had been cuddling up to him, in fact, he had been trying to ignore how nice it felt to be that close, so as they slid into the car he sat in the seat next to her rather than the two by the windows. The warmth of the car and the street lights passing by worked their calming effect on Jordan, and he too fell into a rather sleepy state with the mixture of alcohol, but there was no way he was going to give in when this was the first night they would actually spend hanging out together. Within what seemed like no time at all, the car pulled up outside the hotel, and Jordan thanked the driver before assisting Sofia in getting out of the car and making his way inside the hotel lobby. “Whew,” he let out a long whistle. “This is MUCH nicer than where they’ve put me up”.

Sofia “Keep dreaming,” she teased with a coy smile. Sofia noticed how he had slid right up beside her in the car but didn’t pay it any thought. It was nice to have someone so close. She hadn’t had that in a really long time. As the car pulled up outside of her hotel she graciously accepted his assistance in getting out of the car and smiled. “Such a gentleman you are Jordy,” she whispered before thanking the driver and then heading inside the hotel. “I’ve got a reputation to uphold,” she teased with a roll of her eyes. It wasn’t true at all, Sofia liked nice things but she didn’t care about spending excessive amounts of money on silly things like hotels. She lead him towards the elevator and pressed the button for her floor as the doors closed. Within just a few seconds they were stepping out onto the floor her room was located on and she was heading towards her door while fishing the key out of her wallet. Sliding the key into the spot on the door, she opened it, “Welcome to my crib,” she exclaimed with a laugh, welcoming him inside.

Jordan With his eyes bouncing around the interior of the hotel, Jordan followed Sofia up to her room. He understood that she was here short term whereas he was being paid to stay in one on the French Quarter for a longer period, so he wasn’t about to be a diva and get jealous that the place was nicer, but it sure would be nice to relax somewhere with a comfy place to sit and room service. They hadn’t exactly discussed him going back for drinks or anything, but the way she had welcomed him inside sounding like as good of an invitation as any, so he slid past her inside, immediately noting the large windows at the far side with a nice view of all the city lights. “Damn, I need to get that Disney channel paycheck”. He joked, moving over to the window and resting a forearm up against it.

Sofia knew they hadn't talked about him coming into her room to hang out but she wasn't ready for the night to end. She laughed at his Disney Channel comment and rolled her eyes again, "You could totally play a prince in one of the new live-action films," she replied with a smile. She took off her jacket and joined him by the window, looking out over the city. "It all looks so peaceful but at the same time full of life," she said. Sofia wasn't sure if it was the alcohol or the fact that he had really saved her back there from that creep but she felt herself being drawn closer to him. She tugged at the sleeve of his jacket, "Take off your coat, stay awhile," she said with a smile and a sparkle in her eye.

Jordan gave a chuckle at her comment, his eyes narrowing as he tried to imagine himself in such a role. “You think? We should’ve auditioned for the Aladdin remake, we would have been shoo-ins”. Allowing his mind to wander for a while, the actor was brought back down to earth as he felt the female next to him tugging at his jacket, and he’d be lying if a little excitement didn’t spark inside him. He had been waiting for her to say it out loud that she wanted him to stay a little longer, so he obliged in taking the jacket off. “You sure? I don’t wanna be a pain in the ass if you just want to get to bed. Then again, I’m also /totally/ down with getting in the hotel robes, ordering room service and watching something shitty on TV until you fall asleep”.

Sofia "You would've been the perfect Aladdin to my Jasmine," she said with a smile. Sofia nodded, "Yeah, I'm sure - if I didn't want you to stay I would be politely asking you to leave," she confirmed. "The robes are very comfy," she said, making her way over to the closet to fish out two of them. She tossed one his way and then reached into her suitcase for her pajamas, which were just a pair of short shorts and a tank top. "I'll be right back," she said, disappearing into the bathroom to change into her pajamas and put the robe on. She grabbed a makeup wipe from her makeup bag and rid her face of the products she had been wearing. Sofia emerged from the bathroom a few minutes later, fresh-faced and as comfy as ever.

Jordan As Sofia disappeared into the bathroom to make herself comfy, Jordan silently wished that he had brought his sweat pants, but wearing a shirt and jeans underneath the robe would have to do for him - it still had that luxurious feel of being at a spa or something, so he slipped the thing on and made himself comfy on the bed, over the comforter. It didn’t take long for Sofia to be finished, but by the time she had emerged, he had flicked on one of the music channels on her TV. It was a strange turn of events, ending up back in her hotel room already, and Jordan had to fish around in his mind for something to talk about to prevent his mind from wandering other places. That failed, however, as she re-emerged looking as naturally good as she ever did, and Jordan found his eyes lingering a little too long on her, so he merely offered a sheepish smile when she caught his eye.

Sofia caught Jordan's gaze lingering on her but said nothing about it, just offering him a smile in return. She giggled at the sight of his jeans peeking out of the robe. "Did you find something to watch?" she asked, joining him on the bed. Something about this felt different from nights she would spend with BooBoo and Cameron on the set of Descendants. With them, she felt like a bro but right now sitting here so close to Jordan she felt the least bit like a bro. She knew she shouldn't let her mind wander, but she couldn't stop herself. Sofia could admit that Jordan was attractive, but she had never thought of him in this way. Something had changed tonight when he had thrown that creep out of the bar and every time she looked at him her mind traveled back to that moment. He had gotten so heated and she would have been lying if she said she hadn't been thinking about how hot he had looked. She was usually bold, but all of a sudden she was shy and she didn't want to make any moves because she didn't want to make anything weird. If anything was going to happen tonight, it would be on his terms.

Jordan: had been in this situation before. Girl invites you round to her place, doesn’t exactly suggest anything, but you’re still left wondering ‘what if I leaned across and kissed her right now?’ but this was different. He had already built a solid foundation with Sofia as ‘friends’, and a little more hung in the balance, so it was going to take a lot more caution and a lot more work with her. Work that he was willing to put in if he would just admit it to himself. Because god, every fiber in his being wanted to kiss her right now, just to see what it would be like. Deciding to play along with her conversation, Jordan’s eyes stayed firmly glued to the TV screen. “Yeah, yeah...I went for the music channel, because...real quality entertainment...” he trailed off, knowing he wasn’t making any sense. Oh fuck it, if he didn’t find out now, when would he ever? “I’m sorry, I can’t concentrate. I’m just gonna try something...feel free to slap me, if you want” He disclaimed, feeling like he needed to seeing as they had banged on so much about her being ‘his bro’. Maybe he’d read all of the signs completely wrong, but it was worth a shot, wasn’t it? Then, without another word, Jordan ever so slowly edged into her, giving her every opportunity to pull away if she wanted. He laced his hand under her hair, and pulled her into him the rest of the way until their lips met, but only barely.

Sofia wished at that moment that she could read Jordan’s mind because he looked like he was pretty deep in thought about something. “Hey, music is always a great option. Most times I prefer it over shows unless it’s PLL or Riverdale of course,” she replied with a smile. What happened next slightly caught her off guard but she didn’t mind. She watched him with a curious look in her eyes as he told her he wanted to try something. Sofia was already certain she knew where this was going and she wasn’t going to have to slap him if she was right. His face came closer to her and she kept her eyes focused on him. She arched her back slightly as he pulled her into him, gasping quietly as his lips came in contact with hers. She steadied herself against the mattress with her right hand and let her left hand travel through his hair, pressing her lips more firmly into his and letting out a soft moan. It had been a while since she had kissed anyone and it felt amazing.

Jordan: Until now, kissing Sofia was something that had never crossed Jordan’s mind. But damn, he should’ve thought about it sooner. If he had then he wouldn’t have wasted what little time they had while she was here. Intending on fully making up for that now, Jordan let out a soft hum of pleasure as she arched her body into his. He assisted it gladly by letting the hand that was curled around her neck reach to her hips instead, and he held her close to him, lips moving slowly against hers as he relished the feeling of being intimate with someone again. He pulled away briefly, eyes scanning out her own while his hand held her exactly where she was. “I should’ve done that sooner,” he thought aloud, eyes darting from her own, down to her lips, then back up to her again before he moved in to continue kissing her, his lips gently easing hers open so he could deepen the kiss with his tongue.

Sofia couldn't believe this was actually happening but she had no regrets at all. She felt warmth in the pit of her stomach and she couldn't help but smile into the kiss as his hand moved from her neck to her hip. When his lips left hers, she licked her lips as his eyes traveled from her eyes to her lips and then back up to her eyes. Her hands moved up to hold his face as he continued to kiss her, pulling his face closer to her as she opened her mouth to give him access to her tongue. Not wanting to interrupt the kiss, but wanting to change her position, Sofia kept a hold of his face while she moved to sit on his lap, straddling him with her legs as best she could while he was propped up by the headboard. 

Jordan If he was honest with himself, the last time he had been this intimate with someone was when Jinjara had pushed for ‘breakup sex’ which was nothing more than sad and awkward, a memory that he was more than happy to overwrite with the girl in front of him. He almost couldn’t believe that his next ‘experience’ had come in the package that looked like Sofia, and he couldn’t help licking his lips as she straddled him; a vision as she towered above him a little. He found himself taking short breaks from their kissing so he could glance back up at her and take it all in. Then, his hands moved to the tie on her robe, and he blindly began to untie it as he trailed his lips off of her lips, down over her chin, and into the crook of her necks. She smelt like some fruity strain of perfume, and as his tongue grazed out just above her collarbone, he could just about taste it. His lips encountered the robe though, so he pushed it back as far as he could, hoping she would shed off the rest.

Sofia could hardly remember the last time she had kissed someone /not/ for work so she was really drawing a blank on the last time things had gone this far. She watched as Jordan licked his lips as she straddled him and she couldn't help but smile about it. When his hands moved to the tie on her robe she could feel that familiar sense of warmth return to her stomach. Her head tilted back as he trailed his lips over her chin and into the crook of her neck, letting out another soft moan at the feeling of his tongue just above her collarbone. She brought her hands to the robe, shedding it from her arms and letting it fall around her waist. All that lay between them now was her thin spaghetti strap tank top and short shorts. After shedding her own robe, she moved to untie his and peeled it from his arms as well.

Jordan What a waste of time those robes had been. But he was glad they were gone, and that now as he rests his hands upon her thighs, there was nothing but skin beneath his fingertips. Raising his back off the pillows, Jordan captured her lips in his again, enjoying everything just that /little/ bit too much, and he was sure she'd be able to feel it. Making out was one thing, but getting undressed suggested something else entirely, and he didn't want to be too presumptuous, but the tightness of his jeans was more than a little annoying, which he expressed with a frustrated "fuck" before wrapping an arm around her waist and flipping Sofia onto her back in one swift motion. Getting to his knees, Jordan unbuckled his belt and undid his zipper, already feeling ten times better for it. His thick black hair was already beginning to look pretty disheveled from where she had had her hands in it, and yet she still looked immaculately inviting, so his hands work didn't last long before he had dipped back down to continue exploring her body with his lips, his pants left hanging open and ignored momentarily. There were far too many things he wanted to do all at once.

Sofia wanted to laugh at the fact that they had put the robes on maybe 10 minutes ago and they were already off. She ground her hips into his as they continued to make out. As Jordan cursed under his breath she gasped when he flipped her onto her back in one swift motion. He was really good at this, not that she had expected any less. She watched as he unbuckled his belt and undid his zipper, biting her lip. Her head rolled back as he came back down to explore her body with his lips. She wanted to help him out, so while he was kissing down her body she did her best to peel his pants down at least past his ass. She could feel a slight trace of wetness in her panties and she bit her lip again as he continued to work his magic.

Jordan Grateful for her assistance with his pants, Jordan used his legs to kick them completely off, leaving him in just his boxer-briefs and t-shirt, both of which were black, as if he ever really wore any other color. Bunching up her tank top, Jordan exposed Sofia's stomach and continued trailing kisses over every inch of her body that he could reach. He didn't need to see it all to know that she had an amazing one, and his arousal strained against the fabric of his underwear. Then, he reached her shorts, and instead of following the trail with his lips, his eyes met hers once again as the palm of his hand brushed along her inner thigh, snaking it's way under the shorts until his fingertips met with the delicate fabric of her underwear. "Say something, Sof". He spoke softly, hoping to gain some sort of approval to continue what he was doing.

Sofia let out a soft moan as he bunched up her tank top and continued his trail of kisses. She could see the slight bulge in his pants and she couldn’t help but feel good that she had that effect on him. As his fingertips met with the delicate fabric of her underwear she gasped. “Don’t stop,” she mumbled at his request. She was pretty much breathless so it was all she could get out before he got to work.

Jordan couldn't help but smile at her request. Though it was different from any other smile he had given her before - it was coy and devious, and he couldn't help the next words that fell from his mouth. "Well okay then, princess". He knew that in a normal circumstance she would probably inform him that she wasn't a 'Disney princess', but before she could say anything, Jordan's fingers bug beneath the fabric and ran one long stroke up her folds. She was already wet, which only gave him another reason to smile, and instead of wasting any more time beneath her shorts, Jordan retrieved his hands so he could tug them down, her panties coming with them. How many times tonight had he licked his lips already? Putting them to better use, the Canadian repeated his fingers prior motion with his tongue - giving her one, antagonizing long stroke up her center, his fingers digging into the skin on her lower-thighs.

Sofia blushed at the smile he flashed her at her request and the blush stayed on her cheeks as he called her princess. She whimpered as he ran his fingers along her folds. Sofia gasped slightly as he tugged her shorts and panties off in one fell swoop. As he bent down to replace his fingers motion with his tongue she grasped at the sheets with one hand and ran the fingers of her other hand through his hair, tilting her head back in pleasure she let out a much louder moan than before. "Jordan.... yes..." she whimpered, bucking her hips in pleasure.

Jordan If he could resist her moans, Jordan would've probably made her wait a little longer before delving back in, but the more encouragement that fell from her lips, the more the actor lapped at her, his tongue creating circles around her bundle of nerves before taking it between his lips and sucking on it. He let out a groan as her fingers entwined in his hair, and wished she'd pull on it harder. That might've just been his main weakness, paired with biting. Eager to hear more out of her, the actor hooked one of her legs over his shoulder, stiffening his tongue and pushing it inside of her. If anybody had told him that by the end of the night, he'd be tasting Sofia Carson, he would've laughed it off, but a quick glance up at her from his vantage point had him so fucking glad that they would've been right.

Sofia continued to moan as Jordan kept working with his tongue. When he started to suck on her bundle of nerves, she began to lose even more control. "F-fuck..." she stuttered, with a groan. She pulled harder on his hair and gasped as he hooked one of her legs over his shoulder. With his tongue inside of her, she gripped even harder at his hair. When he looked up at her, she bit her lip and whispered, "I want to feel you inside of me," with a devious smirk on his face. Her hands went for his boxers, starting to remove them from his lower half which was harder to do with one of her legs hooked over his shoulder.

Jordan didn't know it was possible to get any harder than he already was until her soft voice was making her demands, and she'd soon find out just how much it was doing it for him as she tugged at his boxers, and his erection sprung free. Again, kicking them off of himself, Jordan dipped back down between her legs, his breath hot on her core. Sliding two fingers in at once, Jordan curled them both just to tease her, knowing full well that wasn't what she was asking for. "I /am/ inside you, babe" - the nickname had a habit of tumbling out of his mouth in this sort of situation, and it never felt foreign to believe that the recipient was his, if only for the night. With his other hand, Jordan grabbed at his own length, just to show he understood. "Or is this not quite what you had in mind?"

Sofia bit down on her lip, harder this time as his hard member sprung free from his boxers. She shivered at the feeling of his breath hot on her core and let out another moan as he slid two fingers it at once and curled them both inside of her. F-fuck... Jordan... don't tease me," she whimpered. Hearing him call her babe just made her want him more. After this was all over she wasn't sure what was going to happen, but for now, she was loving every minute of this. Sofia wasn't sure how easy it would be to go back to bro's but she didn't care, because this was well worth it. "Definitely not what I had in mind, though it is enjoyable," she whispered breathlessly. She was a dancer so she was flexible which came in handy as she removed her leg from his shoulder and spread herself out in front of him to give him easy access.

Jordan How could he hold out any longer when she was whimpering his name out like that? Maybe another time, he would've persevered with the teasing and really made her beg for it, but it was getting silly now how long it had been since he had any form of release that wasn't brought on by himself, and once she spread herself out in front of him, he couldn't take it any longer. Moving up a little on the bed, Jordan reunited himself with her lips as he angled his erection right where it should be, enjoying sliding it around to coat himself in her wetness a little too much. Then, he slowly began to guide himself inside, letting out a guttural moan as it felt impossibly tight at first. He was barely two inches in when he suddenly remembered they may have gotten a little too carried away, and birth control was the last thing on his mind. "Wait, is this all good? I mean, are you covered?". It was some form of torture having only his tip enveloped and pulsating, but there was no way he'd carry on further unless she gave him the heads up.

Sofia kissed him hungrily as his lips attached themselves to hers once more. She whimpered a bit when he pulled back, his tip barely breaking the surface of her folds. Sofia smiled and nodded her head, thankful that he hadn't gotten too caught up in the moment and had remembered to check in on protection. "Yeah, I'm on the pill," she whispered. Sofia attached her lips to his once more and kissed him feverishly as he completely entered inside of her. She moaned against his mouth and fisted at the sheet with one hand that she had dropped from his face, bucking her hips as she felt him inside of her. "Feels so good," she whispered against his lips with a grin.

Jordan Thank fuck that she had come prepared, or Jordan would've regretted every moment leading up to this where he didn't just grab a condom. Of course, he never imagined that this is where they'd be at the end of the night, so he was just grateful that Sofia had their backs. Wasting no more time, Jordan thrust himself inside her, burying his face into her neck momentarily as he relished how good it felt. She voiced his very thoughts, and he let out a single exhale of laughter at the understatement of the century. "Fuck, Sof. You can say that again". And it only got better as the male began to repeatedly thrust inside of her, his hand wandering underneath her tank top that he wished he'd have taken off sooner to tweak at her nipples and enjoy the feeling of her breast filling up the entirety of his large hand. "You are literally...so fucking gorgeous" he realized out loud, unable to keep the thought to himself though he probably should've.

Sofia “Feels so good,” she repeated in a whisper as he expressed that she could say that again. She felt his hand travel underneath her tank top and she gasped as his hand came in contact with her breast. “Just take it off,” she whispered, gesturing towards her tank top as she felt his hand massaging into her breast. Another loud moan escaped her lips as she whimpered, “Fuck... Jordy...” Her cheeks blushed as he spoke about how gorgeous she was, looking him in the eyes to see the look on his face as his eyes traveled across her body. She wanted to switch positions so she could pleasure him for a bit but she didn’t want to interrupt the magic he was currently working with his hands.

Jordan Not needing to be told twice, Jordan quickly pulled Sofia’s tank top over her head and resumed his hands work with his mouth, encasing her nipple between his lips and thrusting into her harder with every go now that she was getting more used to him. Hearing her say the cute nickname that she always called him in such a way now pleased him to no end, all he wanted was more and more to fall from her mouth, so he hooked her back over his shoulder once more, able to fill her completely from this angle. “Let me know if this hurts” he got out in a rushed breath, plunging into her fully, his hands lifting her hips off the bed ever so slightly.

Sofia A shiver went down her spine as he pulled her tank top off and took her nipple in his mouth. “Yes... oh, fuck... yes...” she moaned as he lifted her leg and continued his plunge. It had been so long since she had last felt like this and on top of that, she felt so safe in his arms. As his hands lifted her hips off the bed she arched her back up into him and tilted her neck back again. She was starting to feel close and she knew it would only be a few minutes longer before she completely came undone.

Jordan From her reaction, Jordan could tell he was doing something right, so he didn't stray from it for a while, eager to get her falling apart underneath him. He attempted to lean down and kiss her, but as his thrusts became harsher, he found it was too difficult keeping up with both. Instead, he placed a flat palm against the back wall and drove deeper and deeper, her moans only spurring him on. "Jesus, Sof. You feel amazing". He practically groaned, letting his head fall to rest against his outstretched arm, eyes closed as that familiar stirring sensation began in the pit of his stomach.

Sofia kissed him back feverishly again as he attempted to kiss her while still thrusting into her, but that clearly wasn't working and they could get back to that later after she had completely come undone. As he drove himself deeper and deeper inside of her she got louder and louder. She was Columbian, it was in her blood to make her voice heard and she knew it was turning him on. "You feel so good too," she mumbled, breathing heavily as his head rested against his outstretched arm. "I'm... so close..." she whimpered, bucking her hips upward against him as the pit of her stomach stirred.

Jordan paid no mind to the volume that they were creating within the hotel - the last thing on his mind right now was the comfort of whoever was in the room next to them. Hell, they should be honored to hear her moans anyway, Jordan certainly felt like it. Smiling down at her words, lust in his eyes as he caught her gaze, the male egged her on, reaching down to press on her clit and take her over the edge. "So let go. Cum for me, baby. I want to feel you trembling".

Sofia looked up at him, returning the same lust-filled gaze as he began to egg her on. When she felt him reach down to press on her clit she came completely undone, spilling out around him. Her legs trembled as she panted, her breathing was heavy as she looked up at him. "Your turn," she whispered breathlessly, unhooking her leg from his shoulder and flipping their positions with his help so that she was now on top of him. She gripped at his waist and began to ride him, leaning forward to leave a trail of kisses down from his chest to his bellybutton.

Jordan was sure he was about to spill out inside her thanks to the way her walls clenched around him tightly, and how she kept his gaze while she enjoyed the ends of her climax. The only thing keeping him from doing so was the fact he wanted to see her ride, and once they flipped themselves over, Jordan let out a low groan as his back hit the mattress and she towered above him. Not even two minutes later, Jordan was sure he couldn't hold it anymore. He squeezed his eyes shut and bit down onto his bottom lip harshly, suddenly filling her in waves with every time she brought herself down upon him. By the end of it, he was breathless, but he still dragged her down to him to kiss her hungrily again, wanting to show how grateful he was at that moment.

Sofia could tell that he was going to come undone in just a couple of minutes, so she took her time riding him to give him something in return for all that he had done for her. She bit down on her lip as she felt him fall apart inside of her. She continued to ride him as he finished his own climax, keeping her eyes trained on him. When he had finished she let him pull her to his chest, kissing him feverishly again and moaning slightly against his lips. She pulled away just slightly, hovering over his lips as she whispered to him about how amazing he had felt and how good she was still feeling right now.

Jordan had forgotten all about the music channel in the background until there was nothing but their heavy breathing and that going off in the background. Either they had managed to drown the music out, or his attention really had honed in on only her. Keeping his arms wrapped lazily around the female's body, Jordan couldn’t help but smile and agree with her words. He had no idea how she was feeling about the situation now they had both come back to reality, and he didn’t want to put her in the awkward position of having to ask him to leave, so he brought up the topic before she could. “So are you the type of girl to kick a guy out of bed or are you down for me staying the night?” Obviously, he would prefer the latter. The time was getting on, and it would look more than suspicious for him to be creeping out of her hotel room, looking all disheveled in the middle of the night, but he also didn’t want her to feel obliged to house him for the evening. “It’s cool if you wanna get some good rest, we can still hang tomorrow if you want?”

Sofia rested her chin on his chest and looked up at him. She loved the way their arms were lazily tangled around each other's bodies. "I'm down for you staying the night," she replied with a smile, reaching her head up to press a quick kiss to his lips. "I definitely wouldn't mind falling asleep in your arms and waking up next to you," she mumbled with a coy smile, reaching over to grab his black t-shirt that had been thrown off in the midst of their makeout session and slipped it over her naked torso. The actress stood to put her panties back on, giving Jordan time to get his boxers back on and then slipped into the bathroom to splash some water on her face and get herself ready for bed. She couldn't believe their night was ending this way, but she had zero regrets about it. As she returned to the bed, she quickly found herself back in his strong arms, resting her head on his chest where she would soon fall asleep to the rise and fall of his chest with a smile plastered on her face.

[jordanmu]

TAGGING: Autumn Rose, Alexander Montgomery.

LOCATION: The Sheraton Mesa Hotel at Wrigleyville West. Mesa, Arizona.

TIMEFRAME: 2/18, late night.

WARNINGS: Mentions of: domestic violence, abortion, manipulation, rape.

NOTES: Completed Discord. After Autumn’s sister sent her pictures of Alex taking body shots off girls, they get into an argument. And then things get fluffy, and they’re kind of official now.

AUTUMN ROSE It was safe to say that Autumn Rose felt like a complete and total fool. After receiving text messages of Alexander at a party only a few miles away from her, doing body shots off of women and God knows what else, she felt completely defeated. Back in college, she was used to Alexander's partying days, and oftentimes never commented on it -- they were never official or that 'serious'. However, after everything that had happened between them, she didn't think she'd have to deal with something like this. Autumn was the kind of person who'd much rather stay in than party, and with a four year old by her side, there wasn't much of a choice for her. She knew that she would never be able to compare to those kinds of women, and wondered if that would be much better for him. Even though he'd done all of this for them, it didn't diminish the fact that it felt like Autumn was being cheated on. And of course, the two of them weren't even together. After putting Riley to sleep, Autumn decided to stay curled up in her bed and read a book. She needed to get lost in another world and try her best not to think of Alexander or their text messages, and she hoped that he wouldn't end up at her hotel room. Autumn knew that she wasn't good enough, and she certainly didn't want to have the conversation. So, she stayed there, messy hair and glasses, reading until her eyes started to feel just a little bit itchy.

ALEXANDER MONTGOMERY

'Alexander Montgomery, notorious party boy.' In college, that was him and even in Detroit, he ended up partying quite a bit, especially after Sam's passing. He figured a lot of his new teammates had heard of his partying ways and how he loved drinking and dancing and hanging out with strippers. So, after a relatively short day, a few decided to go out and party in Phoenix and asked Alexander to join them. Even though all he wanted was to go to Autumn's hotel room and hang out with her and Riley, he knew he couldn't alienate himself already, especially given the fact that he'd done that in Detroit and he wanted to turn a new leaf in Chicago. Although he was enjoying himself somewhat, he was thinking about hanging out with his girls, and he guessed the guys could tell he wasn't all there and decided to get a few exotic dancers so they could do body shots off of one another. Against his better judgment, he did what his teammates wanted but after a few more shots, he called it a night and got an Uber back to the team hotel, citing early workouts for pitchers and his need to sleep early for them. He never would've thought that pictures would be circulating online so quickly, and he especially didn't think Autumn would see them before him. She was mad. She was upset. She didn't want to hear what she probably thought were excuses, but he needed to see her. Grabbing another Uber, he went over to Autumn and Riley's hotel, hoping she would hear him out if they were face to face. Alexander knocked softly, murmuring against the door that it was him and to please open up. All he wanted was to explain to her what had happened tonight.

AUTUMN ROSE

Even though Autumn decided she didn't want to see Alexander for the rest of the night, she knew that he would most likely make his way over to her hotel room. As she continued reading her book, eyes glued to the pages of her Kindle, she kept her ears open just in case he decided to stop by. After fifteen minutes of distractedly reading a chapter, she heard a soft knock against their hotel room door. She couldn't help but sit straight up, leaving her Kindle where she'd left it. Before she made her way to the front door, she stuck her head in Riley's room and made sure that she was still sleeping. She smiled softly at the mop of blonde hair that she saw, wanting nothing more than to scoop her up into her arms and pepper her with kisses. Reality called, though, and she felt that familiar anxiety as she walked towards the front door. She'd never been really good at confrontation, but the fact of the matter was that he was doing body shots off of random women while she and her daughter were sitting at a hotel and waiting for him. After a few seconds of debating herself, Autumn opened the door and willed herself to stay strong. Though she thought seeing Alexander would make her resolve crumble, it only made her feel more upset with him. "What are you doing here?" Autumn whispered, brows furrowed. She knew exactly what he was doing, but she wanted to see what he'd say in response.

ALEXANDER MONTGOMERY

Alexander had seen that face a more than just a handful of times during college - she was upset, but trying to hold it in for the time being only to have her eyes betray her. They'd always told the full story, even when she didn't want them to. He didn't blame her, either. Those pictures were telling and he wondered what she was thinking and what her insecurities were telling her. "I'm here to explain those pictures" he replied quietly after looking around and noticing Riley wasn't there, immediately realizing the little girl was already asleep, "'cause I know you're upset and I know you're thinkin' the worst of me. I don't blame you. I kept lookin' at 'em on the way here, and they do look pretty bad." He paused, taking in a deep breath as he stopped himself from cupping her face so she could look at him and know that those pictures meant nothing. "The guys wanted to go out 'cause we had an easy day today. Look, babe, it's hard to shake off that image I have, y'know? Partyin' all the time, havin' a good time with booze and girls especially after Sam..." he trailed off, he wasn't there to talk about Sam. "I guess they wanted to see what a night out with me was like and knowin' that I need to not alienate myself and that I can't be the odd man out, I went out with 'em." Shaking his head, he scratched the stubble along his chin, trying to find the words in order to explain himself. "But I wasn't enjoyin' myself 'cause I wanted to be here with you girls, so they brought in... dancers. I swear that after those pictures were taken, I literally went back to the hotel. I didn't wanna be there anymore. That ain't me. I promise you that ain't me."

AUTUMN ROSE

As soon as Alexander started speaking, Autumn shut the door to the hotel behind him as to not bother anyone else staying at the establishment. It wasn't too late, but she was always extra sure to not bother other people. She leaned back against the wall, opting to actually listen to his explanation. In college, she never really was in the right place to tell him that she preferred him to stay in with her. Now, things were different. She had a four year old daughter, and that was always her first priority no matter what. At this thought, she looked back over towards Riley's hotel room, making sure the door hadn't been opened in the short amount of time. Autumn wanted to pull away when she felt his palm against her cheek, but she stood there for a moment and watched him, listening to his words. The moment he mentioned Sam, though, Autumn pulled away from his touch and took a step back. She didn't want to think about his ex-wife, especially because she did her best to forget that had ever existed, no matter how terrible that seemed. Alexander was saying that it wasn't him, but she couldn't help shake off all the bad things that she was feeling. "You.." Autumn started, brows furrowed. She really wasn't good at standing up for herself, usually. "You brought me  and my daughter out here. And all I can really do is sit here and wait for you." She paused, wanting to just disappear back into her hotel room and continue reading. She preferred that world to this one, especially in this moment. "It's not fair," she whispered with a shrug, just to brush off exactly how upset she was. "All I ever do is wait for people. I just sit around and wait for them." Instead of thinking about what he'd said, she just shook her head and motioned towards the door. "Maybe you should just go, Alex."

ALEXANDER MONTGOMERY

Even though he wanted to talk about things, Alexander soon realized that talking just led to Autumn being even more upset with him; he'd never really been good at talking and explaining himself, but he knew he needed to find a way to do so tonight. She was right, of course - he did bring her to Arizona to spend time with him but more often than not, he had to be at camp and Autumn and Riley had to find things to do to pass the time. It wasn't fair to them. Perhaps he'd been selfish by setting them up in Arizona for a week so he could see them at the end of the day. "I can't go and leave it like this..." Alexander trailed off, grimacing as he stood his ground, allowing the distance she'd created to stay the same - it was best to not be too in her face as he didn't want her to feel like he was suffocating her. He didn't want a fight or even an argument, feeling as if it would remind her of her time with Xavier. "It ain't fair. You're right. We got to spend time at camp Saturday 'cause they allowed us to bring our family. We had the day off on Sunday and we were able to explore Phoenix. Every other day, you've had to wait for me to be done with practice. It ain't fair that you're here by yourself when you could be in Chicago. I know that. I just wanted to be able to see you at the end of the day 'cause you'd... God, just seein' you would make me  happy."Frustrated with himself and the situation he found himself in, he groaned quietly, running a hand through his hair as he tried to find a way to make her believe that whatever had happened tonight had meant nothing. "I love you" he whispered even though he knew that at the moment, she probably didn't believe him, "and I ain't tryin' to make a fool out of you or anythin'. You ain't gotta wait for me 'cause I'm already right here and, fuck, I promise I ain't goin' nowhere." Of course this would be their first real argument. Of course it was over his partying and drinking. "The girls were their idea. Not mine. I don't... I don't care for that life anymore. That ain't me. I know you ain't gonna believe me, but please at least try. I just wanna be with you. I don't care about anythin' else except being with you and Riley. Please know I'm tellin' the truth."

AUTUMN ROSE

When Autumn with Xavier, she'd always felt like she wasn't good enough. He had manipulated her, somehow, to think that she needed to be perfect for him. It was never up to his standards, and so instead he would spend the night with other women and made sure to flaunt it in her face. Even when Riley was around, Xavier would come home with other women, making sure they were the perfect kind of model -- she assumed that they were maybe being paid for it. No matter what Autumn did, she was never good enough. "They were really pretty," Autumn muttered, not bothering to look up at him. In the six years that they'd been away from one another, she had been through a lot and felt completely lost. Even though Alexander was explaining to her that he didn't mean any of it, she couldn't help but focus on one thing. "If you didn't want to do it, then why did you?" She finally looked up from the floor, pushing her glasses up the bridge of his nose. She was holding back tears, angry at herself for not being able to trust and feeling like this could be far too much for her. They weren't in a relationship and Alexander was free to do whatever he wanted, but she couldn't help but feel betrayed. "If you weren't that person anymore, then you wouldn't have done it. I know..." She was whispering now, afraid that she'd upset herself too much. "I know that I'm not enough. I'm not fun, I don't.. party.. I'm not who I used to be at all." Autumn shook her head, chewing on her bottom lip as a means to distract herself and not make her cry. "I have a daughter... I don't know, Alexander. That's just... You did it, and that's all I can focus on."

ALEXANDER MONTGOMERY

"Because they wanted me to..." Alexander whispered, shaking his head at how fucking stupid that sounded as he said it out loud. What was he? A sixteen year old child trying to fit in with the older kids? Even then, he'd never been the type of guy who didn't fit in and had always been the life of the party. "Look, the guys and I in Detroit... we had a fallin' out after everything. They only tolerated me 'cause I kept winning and, hell, sometimes I was the only one who won so they had to keep appearances intact, y'know? That we were all buddies who went out drinkin' together and hung out even when we didn't have to. But it wasn't like that at all. When you end up alienating yourself and bein' shunned in the clubhouse... that ain't a good feeling. No one would even look at me. It fucking sucked. So... I guess I didn't want that this time, but I went about it the wrong way." Everything he was saying seemed like the wrong thing. Everything he was saying made him think he was pushing her way rather than pulling her back in. Although he could blame Jefferson and Xavier for this, he knew this was all him. "I didn't wanna be that guy again. But, look... I'll tell 'em tomorrow that I can't party like that anymore and that I don't wanna. It ain't fun for me anymore. Tonight... fuck, tonight I didn't have a good time at all. That's when I realized how much I've changed, y'know?" He shook his head as she spoke, bringing herself down and saying that she wasn't enough and wasn't fun and all that. He hated that he'd made her think she wasn't enough and even more so since he knew she never saw herself as beautiful - except she was more beautiful than any of those fake dancers."You are enough and you are fun, babe. I don't wanna party. I'd rather come home to you and we grab a glass of wine and watch somethin' on Netflix or hang out with Riley if she's still awake. That's fun to me now. Y'know... feelin' like we're a family." He was tired, a little drunk, a little upset, angry and exasperated with himself, but he wanted Autumn to know he was being honest. "They're family guys too, y'know? I mean, the older guys get it. They'll understand that I ain't like that anymore and they'll help the younger guys see that. I ain't gonna party like that." He shrugged, hands in his pockets, "I don't wanna be the party guy anymore. I got you. I don't need anythin' else."

AUTUMN ROSE

Even though Autumn heard Alexander as he explained things, she couldn't let go of the hurt that she'd previously felt. Most recently, he had been the one to put her back together while she was incredibly broken. He was the one that was supposed to comfort her, and instead... Instead, he had made her feel like this. More than anything, Autumn wanted to hold her ground and tell him that it wasn't okay, and that he could go back to his hotel. Instead, she stood there and listened to him talk about all of his teammates and she couldn't help but feel like she didn't belong. Not anywhere, really. She only really had Riley, and that... well, that was it. Autumn couldn't help but soften just a little bit when he called the three of them a family, but shook her head. "It's okay. I can understand why you wouldn't want to do all of that, especially when we're not.. together?" It was more of a question, because honestly she hadn't known what the two of them were. They were floating in the middle of something, and she couldn't really ever figure out what it was. Summer and Julian mentioned that they needed to slow down, but now it felt like they just needed to figure out what exactly they were -- this was miscommunication. Even then, the hurt still remained.. Even if Alexander had an incredibly good reason for what he did. "Alright," was all that Autumn could bring herself to say, making her way towards her hotel room, not looking behind her to see if he was following her.

ALEXANDER MONTGOMERY

Unsure about whether or not Autumn was dismissing him or wordlessly allowing him to follow her inside the room, Alexander stood there quietly, brows furrowed as he thought about what to do next. Sure, he could go back to the team hotel and give her some time and space, but he knew that it would only make her overthink things. Alexander didn't want that. It wasn't even about him being selfish, either - he knew that he needed to talk to her about things, telling her that she was enough and that he'd just been an idiot. She was insecure due to how she'd been treated for so many years. He knew he had to say something to fix that because he in no way, shape or form wanted for her to think she wasn't enough for him since she was... well, everything to him. In the end, he decided to follow her into the room and sighed as he leaned against the doorframe, feeling like he'd fucked them up before they'd even really started. "We're not together" he whispered, frowning at his own words, "but I want us to be. I told you, I'm willin' to wait until you're ready. I wanna talk things through with you and make sure we're on the same page 'cause I want this. I know it'll be hard and I'll be away from Chicago week in and week out. I know you're tired of waitin' for people, but..." He trailed off, suddenly upset with himself. This really wasn't fair to her. He scoffed, realizing that he was being selfish. "I'm a selfish asshole, ain't I? I'm really a selfish asshole, holy shit. I'm just standin' here, tellin' you that I want us to be a family when I'm gonna be gone all the time. How the fuck's that fair to you? To Riley?" Frustrated, he let out a deep breath. "I just wanna be with you. I just wanna make you happy. But I'm not makin' you happy, am I?"

AUTUMN ROSE

"You're not... You're not making me happy?" Autumn asked incredulously, brows furrowed as she tried to figure out exactly what he had meant by that. For the past six years, Autumn had dealt with unimaginable pain -- being forced to have sex, being hit for not doing anything right and being manipulated into thinking that it was all okay. She couldn't help the tears that prickled at her eyes as she tried to hush the voice of Xavier yelling in her mind, reminding her that she didn't deserve anything good. Even though Autumn was sure that she didn't have faith anymore, she knew that she'd spent several years in her own personal hell. "You don't know what I've been through," Autumn told him, her voice cracking as she did her absolute best to keep the tears at bay. After all she's been through, a couple of pictures shouldnt've made her feel this much. "This scar on my ring finger," she started, holding up her left hand, knowing they'd had that specific conversation."It's not the only scar. That wasn't some isolated incident, and it wasn't even the worst of it." She'd never been completely honest about what had happened over the years -- not even to Summer -- and it was hard to really explain to people what it felt like to be a prisoner even though it was your own fault. "I have scars. Everywhere. I spent every.." Autumn stopped herself, tears falling easily now. She looked up at Alexander, wondering why something so small with him would upset her so much. "I spent every single second in fear. I can't remember a moment I felt happiness, other than when Riley was born, okay?" She chewed on her bottom lip, hating the fact that she was crying over something so simple -- but for Autumn, nothing was really simple anymore. "You've made me so happy, Alexander.." She sniffled, ducking her head and hiding her face from him as she tried to wipe away the tears. "That's why this hurt so much, okay? Because I was happy and it felt like everything came crashing down, like.. like it always does to me."

ALEXANDER MONTGOMERY

As Autumn explained a fraction of what she'd been through, showing him her ring finger again and telling him that that wasn't her only scar, Alexander felt a tight knot in his throat. Truly, he had no idea of everything Xavier had done to her - he could imagine it, he could picture it, but whatever he came up with wouldn't be enough because Autumn had lived it. He bit the inside of his cheek, furrowing his brows as he tried his damnedest not to break down. Even hearing it was tough for him, he couldn't imagine what Autumn was feeling as she was remembering what she'd been through. And he understood. Perhaps it had been some dumb pictures taken at a dumb party, but to her, it was something more. He and Autumn had been doing so well, but his actions made her think that she wasn't gonna get the chance to be happy. He should've known that as a public figure, there were bound to be people who'd love to get attention by posting pictures online. He never should've done something he didn't want to do in the first place. Alexander pulled her in for a tight hug, kissing her temple then the top of her head as he gently rubbed his hand up and down her back, attempting to soothe her. After a moment, he pulled away and led her to the bed, motioning for her to sit down as he knelt before her. "I'm sorry I hurt you. That was never my intention. I'm sorry. I... I'm sorry what I did made you think that you, I don't know, aren't meant to be happy. You are. I wanna be the one who shows you that you're meant to be happy, okay? I want you to be happy with me. You and me, y'know? I want that. I promise I ain't gonna do some bullshit to make you think otherwise. I love you. I love you. I'll be here for you and Riley, no matter what. Let me show you. Let me prove it to you."

AUTUMN ROSE

No matter how much Autumn wanted to push Alexander off of her, she couldn’t help but fall apart underneath his touch. When he wrapped his arms around her, she felt herself let out a quiet sob that she hadn’t known she was holding in. She stayed pressed against him, listening to his words as she balled her fist in his shirt, using him as an anchor of sorts. Her legs were shaky as he led her over to the bed, though she was thankful to finally sit down. Autumn felt as is she was slowly falling apart, and she just needed Alexander to help pick up the pieces. As he promised her happiness, she couldn’t help but smile softly through her tears. Because of Xavier, she had never been too good at holding onto grudges. She knew that she wasn’t worth someone groveling for her, and Xavier always made sure that she’d know that. “Okay,” was all Autumn could bring herself to say, looking down at him and wondering why she had to hurt so much. It was exhausting, always being sad.

ALEXANDER MONTGOMERY

"Look at me" Alexander whispered, tipping her chin slightly so she could look down at him, a small smile pulling at the corner of his lips. "I don't care how many times I gotta say it. What happened tonight meant nothin' to me and I promise somethin' like that ain't gonna happen again. I don't want you to think that you're not enough for me." He couldn't even begin to wrap his around what she must've been thinking and feeling, but he could put himself in her shoes and feel even a fraction of not being good enough. It hurt. He couldn't imagine what kind of games her mind was playing on her because of Xavier... and because of him. "I fucked up in college. I remember this one conversation we had when you begged me to choose you and to be with you instead of all those other girls. I never thought I was good enough for you, y'know? I didn't think I was worthy of bein' with someone like you, so I became self-destructive. That ain't me anymore. I grew up." Grabbing her hands in his, he kissed her knuckles then kissed the scar on her ring finger, lingering there for a moment. "I know I'm years too late and I hope your feelings haven't changed, but I choose you. Just you. You've been it for me since college... I was just too much of a coward to go for it. I'm here now and I... I choose you."

AUTUMN ROSE

I grew up. Autumn remembered when she had begged Alexander to choose her instead, and she’d felt a little embarrassed at the memory. Ever since she knew him, she’d been head over heels in love with him. She stood by his side as he slept with whoever he wanted to, though made sure to be the one to hold him when things got too rough with Jefferson. Autumn couldn’t help but believe him when he said he’d grown up, her heart feeling stuck in her throat when he kissed her ring finger, feeling it itch slightly as he did so. Before she could stop herself, Autumn told him that she chose him too. “My feelings have never changed, Alexander..” Autumn trailed off, her eyes still locked on his. The night had been a whirlwind, sure, but she couldn’t help but believe him when he said that he wasn’t that person anymore. Perhaps the cameras didn’t catch him stepping away, looking uncomfortable afterwards. She only saw the pictures and jumped straight to conclusion. He explanation was more than enough for her. Compared to Xavier, Alexander was her prince.. and then some. “I will always choose you. In this lifetime, in an alternate universe..” She trailed off, pressing her forehead against his, exhaling. “Always.”

ALEXANDER MONTGOMERY

"Always" Alexander repeated, sighing as he closed his eyes and took a moment to take it all in because it seemed as if she believed what he was saying, and that meant the world to him. "I loved you then" he whispered, a soft chuckle escaping his lips, "even a dumbass like me knew what love was 'cause of you. I was just too stupid to go for it, but I loved you. Still do. Always will." Opening his eyes, he pulled away so he could look at her, his smile never faltering, "we've both been through so much - together and apart - but, I dunno, I think it's pretty telling that we're here right now, right? Eventually, we found each other again. And... yeah, it's gonna take some time and there's probably gonna be other little arguments 'cause we're finding each other and finding ourselves again, but we're gonna do that together." He cupped her cheek, gently rubbing his thumb along her skin, still in awe that a girl like her loved a guy like him. "But we're gonna make it. We're gonna be a family... you, me, Riley... other kiddos eventually. There's gonna be another ring on your finger. We're gonna share a last name." Smiling, he leaned in to kiss her then murmured against her lips, "I'll wait for us to get there. I ain't goin' nowhere."

AUTUMN ROSE

Autumn wasn’t sure how the evening started with her not wanting to see him to them saying that they chose one another. “You weren’t a..” She often struggled to let go and curse, always opting for something more family friendly. She cleared her throat, clearly thinking about it. “Dumbbutt.” As soon as Alexander mentioned them having children together, Autumn’s features softened. She’d always missed their child, and she felt a pang in her heart for what she lost. He promised forever, them sharing a last name, and much more. Though Autumn had never been through the actual steps of a relationship, she was almost sure that this was the official beginning of theirs. She didn’t know the right things to say, so she closed the gap between them, kissing him soft and slow. She stayed there for a moment, enjoying the taste of his lips as she thought about kissing him forever. Suddenly, being upset over Alexander doing body shots seemed silly. There was so much more to them than that, and to let it come between them after all these years seemed useless. “I’m yours,” Autumn found herself saying, despite Summer and Julian’s advice to take it slow. Autumn knew one thing and one thing only: she loved Alexander after all this time. “I’m yours, okay? From now until forever. I’m.. really sorry about tonight. I overreacted a little bit.”

ALEXANDER MONTGOMERY

Alexander waved her apology off, not wanting her to feel as if her feelings weren't important because they were. If she was upset over the pictures, then she had every right to be - they were bad and put out the wrong message. She had every right to be upset over them. "It wasn't an overreaction" he whispered, smiling sheepishly at her before he continued, "they were pretty bad. I probably would've been upset if I saw you in a... compromising position." He couldn't help but wink at her, knowing she would blush a little at the thought and also hoping that she remembered the times she was the one doing body shots off of his half-naked figure. Those were the days. He looked up at her after a moment, a soft smile on his features as he thought about how the night had transpired. "I'm yours too..." he trailed off, smirking, "your dumbbutt." Cupping her cheek, he kissed the tip of her nose, murmuring, "you think our kids will look more like me or you? 'Cause I think they'll probably have your blue eyes, but my jaw. What do you think?"

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 posted first on your-t1-blog-url from Blogger https://ift.tt/2yheB2c via IFTTT

[jenniferbowley]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.��� That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, ’11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o’clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 syndicated from https://medium.com/@SpanishFly

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 posted first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, ���Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 this post was syndicated

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on https://dilatepage.tumblr.com/

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We’ve got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we’re gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I’m starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can’t complain. This is like one of those shower thoughts. It’s just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it’s good to know. Hernan, how are you doing, man?

Hernan: Good. I’m excited to be after Chris all the time. Yeah. I’m really, really excited for what’s coming. I’m really excited to have our guest today. Also for POFU Live 2018, it’s gonna be amazing too.

Adam: Good deal. Well, I’m not trying to skipper on purpose, but I’m not sure if you guys can see we have Lisa Allen as our special guest. We’re gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What’s up, man? It’s great to see Lisa Allen here. She’s a good friend of Semantic Mastery. We’ve had her around before. She does some awesome automation. I’m not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it’s really good to have you here again joining us. It’s always fun to have you on talking about what you’ve been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they’re always lined up the way they are. I think it’s by alphabetical order by the name in the profile. So it’s Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it’s always alphabetical.

Adam: No, on my screen, you’re Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I’m glad to be here, glad that Lisa is here. We’ve got an exciting week ahead of us because POFU Live is next weekend. We’re really looking forward to that. I’m actually preparing for that now. That’s what I’ve been doing all day. POFU Live members, I’m really excited about it. I’m excited to have Lisa here. It’s been a long time since we had her here so it’s good to catch up with her again. She’s always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there’s two or three tickets still available. I’ll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you’re watching us for the first time, thank you. We’ve obviously been here. We didn’t make up the number. We’ve been here for 205 episodes. We hope we’re here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that’s great. If you’re watching the replay, that’s fine too. Check us out on YouTube or wherever you’re watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you’re looking for the place to start with us, the Battle Plan, I’m gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who’s been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you’re ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that’s the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we’ve got Syndication Academy up and running, and since we’ve been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there’s still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren’t there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I’ve just been really slammed this week. I haven’t got the lesson done. But I’m hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It’s very simple. Hopefully, I’ll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it’ll be worth the wait.

Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let’s do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven’t seen us over maybe for, about a year I guess was the last time we talked, man, that’s crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don’t mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that’d be the best way for people to kind of find out about you.

Lisa: Well, I’m one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It’s just kinda how I got into online marketing, it’s how I got into the internet. It’s just I see something interesting and I think I could do that, so I go off and I kinda explore what’s going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I’m dating myself.

Adam: Just a couple of years ago, it’s all right. I’ve started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it’s been quite a while. Anyway, that’s just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I’ve had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn’t done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn’t like the product that I was selling and they booted me off, all my stores got booted off.

Bradley: Lisa, you said 2011 or ‘12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety’s help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I’ll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That’s with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It’s funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what’s Peter Garety up to? This is a total tangent, but that’s just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he’s not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I’m assuming that that’s what he went into.

Lisa: Yeah.

Adam: That’s right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We’re up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that’s so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That’s a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I’m like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I’m actually just been rewriting the whole feed generation so that I can add more features in. I’ve got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It’s gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you’re speaking our language, Lisa. Honestly, guys, we promoted Lisa’s Rankfeeder before because it’s the co-citation tool using RSS feeds. It’s amazing. It’s super, super powerful. It’s very, very effective. I stand by that statement. Anything that you’re gonna be doing that’s gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

Lisa: I think you’re gonna like it because, like I said, we’re gonna … Some of the stuff that I’ve already added in after I finished rewriting the feed generator is I’ve added the categories that you get to pick into so that they’re actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you’re getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you’re really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I’ll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what’s the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You’re seeing a lot of movement, different places, and you’re seeing a lot of things happening that people don’t necessarily like, you’re seeing a lot of censorship, you’re seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you’re seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It’s like the government isn’t big brother anymore, but they wanna be.

I think you’re gonna see, and I’m already kind of seeing movement, this is outside of Google’s control and outside of Facebook’s control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don’t want you to backlink,” and “We don’t want you to do this,” and “We’re in control of whether you rank for anything or not.” I don’t know any SEO person who actually says, “Yeah, you’re right. You can have total complete control over everything I do and say.”

It’s like, we find a way around. I think you’re gonna see that there’s gonna be as they’ve kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you’re really gonna see that there’s gonna be a lot of movement outside where people are gonna go, “Well, I think that’s a little bit too far.”

Adam: Yeah, definitely. It’s funny, I think me and Marco came across that article at the same time, but there’s one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it’s called Solid through MIT. Have you heard about this?

Lisa: No, I haven’t heard of that one yet.

Adam: Yeah. Just check it out afterwards. It’s an interesting idea, but it’s that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn’t really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don’t know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You’re already seeing movements. A lot of people are moving away from them as their search engine when they’re doing their own personal things. I mean, I haven’t used Google as my search engine when I’m actually doing research for years. I mean, I’ve been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there’s a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I’m just curious, what are some of the new YouTube-, sorry, new YouTube, that’s showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What’s that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don’t know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they’ll just take over what you’re creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They’re selling a lot of that. Let’s start our own.” I mean, they’ve kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It’s real.video. That’s not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It’s started by a guy who got deplatformed by Google. It’s not a fully developed platform yet, but it seems pretty good for what he’s already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they’ve got kinda sharing capabilities and some other things. I think that’s someplace that really you should look into, particularly if you’re running content that maybe Google’s not gonna like very much.

BitChute is another one, although I think that one’s kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I’ve looked at. As far as like Facebook, there’s a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I’m in Minds. It’s over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It’s basically over 100 million people. Come on.

Lisa: Yeah. They’re kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can’t really be tracked and can’t really be blocked from making your payment. So there’s a lot of interesting things that are going on where people are just kinda going, “I’ve had enough.” People are starting additional things. It’s kinda like people never really thought that MySpace would ever die, but it did. I think you’re probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that’s an interesting-

Bradley: It’s gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there’s gonna be some movements, some changes made.

Lisa: Yeah. I’ve been shadow banned on Twitter. It’s like you go and you post something that’s relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That’s when you know you’ve been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they’re not gonna … So, anyway.

Bradley: Yeah. Well, I think it’s something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That’s true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I’m just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what’s going on right now, we touched on a little bit, so if you’ve got some big stuff coming out in like a month, I don’t want or expect you just spill the beans right now, but you can you tell us, and if you can’t, that’s fine, but what it is that you’re kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I’ve been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I’m doing RSS Authority Sniper 3.0. This is going to be considered a major release because it’s gonna have some really nice extra features in there. That’s mostly what I’m working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that’s most of what’s right there.

Adam: Good deal. Well, I know, like Bradley said, we’ll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That’d be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She’s one of the greatest people as far as support and products go. A big thank you.”

Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it’s good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I’ve been going back and forth with other people. It’s more on the coding side and how you see things. The thing is that I’ve been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you’re doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I’m not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I’m doing a total rewrite because I didn’t like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there’s things in there that I’ve just never liked and just thought, uh, that just really bothers me every time I’m in there. But to rewrite it would take so long.

But no, I don’t really think Google is broken so much. It’s just philosophically they’ve kind of shifted out of the, do you remember when their motto used to be don’t be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they’ve decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It’s absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone’s watching, if you have any specific questions for Lisa, please pop them in there and then we’re going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You’re gonna like them.

Bradley: So hold your breath is what you’re saying?

Lisa: Yeah.

Adam: Stay tuned. We’ll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you’ll really, really gonna like how you’re gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you’re busy and got a run, we understand, but we’re gonna kinda switch over and we’ll do some Hump Day Hangout questions.

Lisa: All right. Well, I’ll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I’m gonna grab the screen and we’re gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I’m gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it’s very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That’s up to you, Nexxus Designs. It’s entirely up to you. It’s a personal preference. I don’t think it’s an issue to post the full text only because, well, for two reasons.

Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you’re gonna be syndicating the full text of the post. Number two, is if you’re using our standard Syndication Network setup, there’s only three blog sites that we’re syndicating to. So there’s only three sites to get the full-text post anyways, right? That’s Blogger, Tumblr and WordPress. So it’s not an issue.

Essentially, I always like to leave full text posts because, again, it’s only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you’re trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you’re promoting within the post, if that makes sense.

However, if you want to just go summary, that’s perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you’re ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won’t get any of the internal links that we’re within the post body, if that makes sense. Which is still fine because now you’re funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you’re trying to promote.

Again, it’s 6 and ½ dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it’s just usually a paragraph or a set number of characters and then it’s just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn’t look spammy. I want it to look nice, right? That’s part of the reason why I like the full text post. But again, it’s a personal preference, it’s not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter’s up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I’m gonna be doing some updated training for Local Lease Pro members. I’ll probably just host a webinar, guys, and invite all the Local Lease Pro members. I’m gonna be talking about some other stuff. I’m working on some other methods right now to push the GMB Maps listings into the 3-pack if they don’t appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you’re going to attempt that aren’t going to rank right away. But don’t abandon those, you can certainly get them to produce results or generate leads, but they’re gonna need a little bit of additional work. So that’s some of the stuff that I’m gonna be covering in update webinar. It will likely be in November before that’s available though, guys, because we got a ton other stuff we’re working on at the moment.

I’m still testing some new methods too. I can tell you one thing I’m really excited about. Lisa’s product coming out because I guarantee you Lisa’s product would work very, very well with this Local Lease Pro method since we’re gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa’s product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that’s good against duplicate content.” Okay. Nexxus Designs, I’m gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It’s only a problem if it’s on the same domain. If you’re publishing the same article over and over again on the same domain, then it’s a duplicate content issue that can create Panda penalties. But when it’s republished on external domains, it’s not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

Again, guys, I don’t mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don’t worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn’t work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here’s the thing, Judd, if you bought it from us, sure, we’ll take a look at it. If you bought it from someone else, to be honest with you, I’m not gonna spend the time looking at it and I don’t think any of our builders or anybody on our team or support staff would. Because if it wasn’t built to our specifications, it’s basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don’t know. If you bought it from us and you’re having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don’t provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you’re a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you’re part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they’re either swarm or that’s not their style, there’s something else that they’re doing and whatnot. So that’s a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that’d be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There’s nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It’s a basic manager that basically monitors the networks to make sure that properties aren’t down, it’ll alert you if RSS feed stop detecting new items, things like that. That’s over at Serpspace.com. That’s the network management. You can check that out too, if you’d like. Again, that’s just a very simple service. It’s more of a monitoring service than a management service. It’s beneficial when you’ve got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it’s just one channel that gets shut down. It’s not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we’re seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google’s taking to remove or to completely shut down Google Plus. But it’s only one property, Chris. Don’t worry about it. It’s one property out of what, two dozen? It’s not that big of an issue. I wouldn’t sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we’re gonna be probably shifting or changing how that’s handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I’m gonna make a note of that right now.

Marco: Yeah. While you’re making a note, let me just say that there’s plenty more Google properties that we can abuse besides Google Plus, which we do. If you’re a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you’ll add citations lesson in LLP Local Lease Pro?” I’m hoping to add that today. If it’s not done today, it’ll be done tomorrow, Peter. It’s just a quick lesson, very, very simple. I’m just gonna point you to a resource that’s affordable for monthly citation packages, which is what I recommend. But I’ll create a quick video explaining it too, okay? It should be there today. If not today, it’ll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we’re adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that’s all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn’t affect Rankfeeder unless you’re using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn’t affect that at all. Right?

I mean, there’s still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren’t even RSS feeds, they’re just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they’re not one-shot and you’re stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you’re using Google My Business stuff, it’s for local, if you’re using our autoposter, which generates a RSS feed from the GMB posts, that’s something else that you can include. There’s a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn’t worry about it, guys. Google Plus is not that big of a deal that it’s shutting down. That’s the nature of the internet marketing world, right?

Lisa: Yeah. I think it’s really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don’t think it ever really caught fire and really caught on. I think that’s why they’re dumping it. I’m kinda surprised they didn’t dump it sooner because it just didn’t do that well.

Bradley: Yeah. It’s interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google’s killing Google Plus,” this and that.

For years I’ve seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google’s products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google’s products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn’t think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They’ve been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it’s greatly appreciated.” You’re welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I’m not sure I understand, Gordon, what you’re saying. You’re saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they’re available and they’re both indexable which means they’re public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don’t have to be logged in through a profile to see them, unless they’re just not indexed yet. But just be patient, the windex provided you guys some content on there and they’ll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There’s things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It’s a great asset.

Bradley: I’m curious because I haven’t worked on this project in months. Yeah. Right there, it’s Mario’s-, excuse me, right there, it’s the business site for, this was the case study I did for Local GMB Pro and that’s the business site right there. That’s the GMB website right there, guys, and it’s ranked number two for the brand search. See that? Yelp outranks the brand search, that’s crazy. But there you go, business site right there. So, yes, it will rank.

Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you’re targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don’t know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don’t know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they’re terrible for the mobile algorithm, a lot of them are. They might say that they’re mobile-friendly, but they’re just coded really poorly. Again, I’m not a coder so I don’t understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don’t perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I’ve even stopped doing that because, honestly, I’m not even really building, I’m doing everything in GMB now, which is all GMB code and it’s all mobile responsive and mobile-friendly and everything else. I’m not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I’m with you. I haven’t built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they’re mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I’m sorry, but dude, we’re doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That’s it. Guys, I’m not trying to discourage you from creating WordPress sites. I just, honestly, I’m building my business completely within Google right now, just because they’re free, number one; number two, it’s easy and fast. As long as it’s working I’m gonna do it. I can always go back to WordPress as needed. There’s a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It’s just a lot of stuff that I’m so glad I’m not having to build a bunch of WordPress sites right now. It’s been refreshing.

Is It True That Google’s Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google’s recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they’re saying is the mobile, they’re basing desktop and laptop search results now off of the mobile index. Unless you’ve got sites that just don’t respond well at all for mobile, for example, they’re not mobile-friendly, the text is too small and you can’t click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it’s based upon the mobile first index or the mobile index first, essentially.

But if you’re using stuff that is responsive and it passes like that, there’s even a tool that Google has for testing that, then you shouldn’t really have an issue. Right? I mean, at least that’s what I found. What I found was really interesting is you said it doesn’t change the fact rankings, it doesn’t change or affect ranking much.

But what we’ve been finding, especially because of the GMB stuff that we’ve been doing inside of Google My Business, is that we’re really speaking directly to the mobile algorithm with GMB posts and all the stuff that we’re doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we’re able to get results even if they’re ranking, and I’m using air quotes, doesn’t show that we’re ranking well, we’re still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren’t ranking well. So explain that.

Well, that’s because we’re tickling the mobile-first index. That’s what Marco calls “the google tickle.” Right? That’s one of many that we have. But that’s exactly what we’re doing, is because we’re using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they’re searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We’ve been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It’s awesome because, as I’ve mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That’s always how I optimize for everything up until this summer. Now I’m optimizing for just the general product or service keywords and I’m getting crazy results. I’m generating more leads now than ever because we’re able to get those short tail search queries, we’re able to get results and get traffic from those because we’re talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they’re searching for a product or service outside of where they’re located, like in another area that they’re going to be going to, typically, people when they start to search for a product or service from a mobile device, they’ll start typing their query and then they’re just gonna hit whatever the suggested phrase pops up that Google suggested to them that’s closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that’s what they’re tapping on now and that’s what our content is optimized for those terms without the local modifier because of where we’re publishing the content is within close proximity to that searcher. Right?

Again, it’s a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you’re basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That’s why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can’t really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there’s a direct correlation with activity, and then even in organic, it brings up the organic rankings.

Bradley: Yeah.

Marco: I mean, you can see it. You’ll see the amount of keywords that you’re ranking for blow up in search console. To the point where you’re ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that’s right there. If you just look at organic, you would never know how that was done, but we know that we’re doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we’ve kind of talked about this in some of our other groups, guys, but I don’t want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it’s most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you’re gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that’s why it’s all mobile stuff, guys. It’s all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you’ll start getting more and more traffic for those. It’s crazy. It’s like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It’s crazy. It’s just like Google’s giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don’t know how long it’s gonna last, but while it does exploit it. Okay. Jordan. What’s up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don’t think any of my partners are either. “Needing help with a potential client, either white-label or we’ll give them to you for finder fee, and I don’t wanna learn that mess.” I don’t blame you, Jordan. “It’s not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up jordanfowler@moonandowl.com.”

Hernan: Isn’t Jordan on the Mastermind?

Bradley: I’m sorry?

Hernan: Isn’t Jordan on the Mastermind?

Bradley: No. He’s in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you’re in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I’ve sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you’ll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg’s question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don’t worry about it. Most of them are probably indexed, they’re just in the supplemental index, because that’s the nature of Press Releases. Because it’s the same content, right? Guys, don’t associate duplicate content penalties with this, with what I’m talking about here because that’s not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what’s called the Supplemental Index.

I’m going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don’t know, just a couple days ago. Anyways, you can see that that’s the full title of it, right? That’s what’s showing digital journal. It’s the only one that’s indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don’t see six displayed, I see one, unless they’re talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there’s five of them that are showing as indexed. By the way, that’s why, this was just published 12 hours ago. That’s why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it’s likely that there will be dozens and dozens of results. They’re probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don’t worry about getting them indexed, Greg, you’ll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That’s a lot of additional work. Don’t worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they’re put in the Supplemental Index, it doesn’t matter, Google knows about them. Trust me. So don’t worry about that because you’re just adding additional work, you’re over-complicating, which you don’t need to.

Okay? I’m not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you’ll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they’re indexed or not, it doesn’t matter, Google knows about them and is giving you credit for them. We’ve even tested no index PBNs, guys, and it’s worked. It’s given us boosts.

Again, don’t worry about that, you’ll drive yourself crazy, Greg. All right. We’ve only got about five more minutes, guys. I do have to leave pretty much on time today. So we’re gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco’s webinar?” Yeah. Guys, it’s coming. Everybody relax. It’s coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

Marco: It’s not only the replay, I’m putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I’m also giving them tutorials for CloudFlare and S3 buckets. I’m trying to put everything together. It doesn’t help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn’t help, guys. It’ll get done when it gets done. As soon as it gets done, it’ll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That’s freaking awesome, Scott. I love that you posted that. That’s amazing. Guys, I mean, it’s crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I’m sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it’s sitting in position number four and I still haven’t done citations to it yet, I haven’t really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn’t even been applied to that yet and I’m already in the number four position in maps. So think about that. Scott is just validating what I’ve been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you’re using our service.

So far, about 60% of the time, for me, that’s all it takes to get into the 3-pack. Doing the other stuff that I’m doing right now, which is the GMB posts press releases, and then monthly citations, I’m seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren’t pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That’s all it takes.

We’re also working on some additional methods right now, guys, for pushing those listings that aren’t popping into the 3-pack. Yeah. I’m working on some other methods too and I’ll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I’m gonna answer Jeff Sass’s question and we’re gonna wrap it up because we’re at the 5 o'clock mark and I have to go and I’m sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you’ve seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven’t seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that’s already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he’s a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven’t pimped your research service yet, do so now. It rocks.” I’m assuming he’s talking about the keyword research service yet. Is that available? That’s live in MGYB now, isn’t it?

Marco: Keyword research? No, it’s not live yet. We’ve done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we’ll have a few keyword research projects available that you can take advantage of. But, yeah, it’s coming. It’s just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I’m not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He’s talking about Local Lease Pro. “What is the best way to bill or charge the business?” I’m pretty sure that’s covered in the training, Eddie, but I’ll double check when I’m in there adding the citation lesson. If it’s not, then I’ll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I’ll make a note of that if it’s not in there and I’ll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We’ll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you’re gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205 published first on your-t1-blog-url