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#-my dislike for the love square in any format makes me avoid things with it so... ¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯ )
kawaiichibiart · 1 year
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I've said it before and I'll say it again:
1. Marinette's (and Bridgette's) OG Ladybug costume sucks compared to all the other Ladybug costume designs (not counting elemental/potion power ups like Cosmo Bug). Like, in order (most to least), my favorite costume designs are:
Mr. Bug
Shadybug
Lucky Charm/Powered Up Ladybug
Scarabella
AND
2. The black cat miraculous just spits out some of the best designs. Again, in order, from most to least favorite:
Chat Noir (Adrien Agreste)
Catwalker
Lady Noire
Chat Noir (Felix Agreste/PV)
Claw Noir
Kitty Noire
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merryfortune · 3 years
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Tear ducts of Coral
Fandom: Tropical Rouge PreCure
Ship: Laura/Sango
Word Count:  3.8k
Tags: Out of Character, Body Horror, Gore, Xenobiology, Unrequited Pining
  Minori adjusted her glasses and blinked when something had suddenly caught her attention during the Tropical Club’s latest endeavour: script writing. She turned her head, robotically, to the side and the increasing motion in just one little square of the desks they had bumped together had gotten Sango and Asuka to notice as well. Manatsu, however, was still scribbling away at her Ultra Hyper Pineapple Squad idea, whatever that was.
  “Laura, do you mind me asking a personal question?” Minori asked.
  “Huh?” Laura’s hand flopped around as she lazily, but in a fashion that was oddly regal at the same time which indicated that Laura was now paying attention. Somewhat, at least. “Pardon, you want to ask a personal question?” she addressed Minori.
  Her tail twitched as Laura played with her hair, all whilst she remained propped up on Manatsu’s desk. Speaking of, Manatsu was paying attention as well, she chewed on her pencil as Laura tried to decide if she wanted to answer Minori’s question or not before, ultimately, she shrugged her shoulders.
  “Yes.” Minori confirmed.
  Laura sighed heavily, “So long as its not too personal, I suppose I don’t mind.”
  “Good, I don’t think it is too personal, but you may find it odd,” Minori prefaced her statement, “but how accurate is the human trope of mermaids who cry pearls?”
  “Only happens once in a while.” Laura replied. “Sometimes its rubies, emeralds, it can be anything and everything. There have even been instances of mermaids crying seafoam, seaweed, and even sea grapes. It really depends.”
  Manatsu gasped and then blinked, “What are we talking about?” she asked.
  “The thought crossed my mind whilst I was adapting my novel into the script format of a movie and I recalled hearing notions of mermaids crying seafoam, and even pearls, so the curiosity struck me to ask.” Minori explained.
  “I’ve never heard of any of that but I’m not exactly a mermaid otaku like you, Minorin.” Asuka said and she crossed her arms, glancing at Laura, and her brow twitched, “Argh, now I gotta know, what kind of tears do you cry, Laura? We all cry salt water, if that alleviates the burden.”
  “Crying hurts so I don’t cry.” Laura replied, brusque.
  “O-oh,” Sango piped up shyly, “I thought you would have looked really pretty crying tears of pearls, that’s probably a cruel thing to say.”
  “It is.” Laura sniped but she looked smug about it.
  Sango flinched. She hadn’t meant to be cruel about it and Laura relished the reaction. She laughed. But then when Asuka gave her a scolding glare, Laura let it go. She sighed again.
  “It sounds peculiar to me, that crying doesn’t hurt.” Laura mused.
  “Yep, not at all, in fact, it feels really good after.” Manatsu said. “I cried heaps on the way to Aozora when I was leaving my Dad behind on the island but whoa, I felt tropica-shining afterwards once it was all done.”
  Laura cringed, she was unsettled by the idea that crying could be painless, “But I suppose unless you’ve actually experienced it, its difficult to understand but yes. Crying hurts so I don’t cry. Besides, mermaids only really cry when love is involved,” she explained, “so I don’t ‘love’ either.”
  “I don’t follow?” Sango murmured.
  Laura glanced at the others and sighed heavily, “I mean, yes, mermaids ‘love’ one another. We go forth, procreate, bring more spawn into the world. We love swimming and we love pretty, shiny objects but there’s a love that is uniquely human. More than a means to an end or a satisfaction of greed or lust or gluttony. We are not in possession of this feeling that I see in each and everyone of you each and every day.”
  Manatsu gasped ad her face began to glitter with a huge grin. Laura’s own expression softened in return, pleasing Asuka and intriguing Sango. Regardless, Laura continued after this micro-second of a pause to her speech.
  “Fittingly, it does make me envious, but every boon has its bane, so I am content not being flawed by this particular human characteristic.” Laura checked her nails and her voice quietened, not to a mumble, just became disheartened. “Of course, not every mermaid is as pragmatic as I. Hence, they cry. Poor little silly things who have gone and hurt their hearts. It’s a sickness, a contagion, and I will do anything to remain impervious to it.”
  “I see.” Minori said, her voice calm and even in a way that none of the other girls’ voices could have been had they been the first to respond to Laura’s tirade. “Thank you for answering my question, I can make amendments to my script – and my novel – per this new information.”
  “Your welcome.” Laura replied like she was bragging.
  With that, the conversation finished and when the girls checked the time, they realised it was late enough to end club activity anyways, so they tidied up and left for the day. They parted ways thereafter with an unusual mood to them. It was sombre and peculiar. Laura seemed mostly unaffected by it, based on what she would yell from the Aqua Pot but the person who seemed most affected, but it was Sango.
  She had done her very best to hide it but her old facades were more difficult for her to wear nowadays since meeting and befriending Manatsu. She couldn’t quite suppress herself and her feelings quite so adeptly nowadays. She had thought it for the better but the tremor in her heart of present was disturbing her. Asuka and Minori could both tell but they waved Sango goodbye without issue, nonetheless. Their small gestures looked so out of place beside Manatsu who waved huge arcs goodbye to her when Sango could barely muster flicks of her fingers in reply.
  Sango went home and her head was swimming with Laura’s words. They were blunt but they were also morbid. Sango had never been intrigued by that sort of thing before. She was the type to be scared of her own shadow, let alone of all the bumps in the night and anything else a little unusual but this was something else. Perhaps it was because of how she pined for Laura, to know that it would be doomed because of some sort of incompatibility of emotions – that human love and mermaid love were completely different – or maybe its because she was vain.
  Ruminating with this new knowledge that was ruining her, Sango stood in front of the mirror in her ensuite bathroom. On her tiptoes, she got up close enough to the mirror so that even the shallowest of her breaths fogged it, so that she could see every pore underneath her eyelid. She was the daughter of an accomplished make-up artist and seller, she would be considered scathed if she wasn’t a little bit vain and now Sango wondered what she would look like if every bout of her own cry-babyishness had caused her to be scarred. The notion of her cheeks being scarred by the rivets of tears previously shed was particularly made her shudder.
  In the involuntary movement, Sango felt her heart tremor. She disliked the sensation and what lingered after it. This first twinge that something was amiss inside of herself.
  She had been trying to ignore it all afternoon. To know that her crush could never come to fruition, Sango had avoided thinking about it but now her eye was all that she could see which meant all she could see was herself and her own flaws of being human. A human with a big but fragile heart, no less.
  Her crush on Laura could be pinpointed to one specific catalyst: meeting her and becoming a Pretty Cure. She had been awestruck, seeing a real-life mermaid for the first time, and she had felt her heart flutter. The sound of her singing lured Sango: it was sweet, melodic, utterly incomparable to anything that she had heard before, so Sango opened that door. Beyond it, there she beheld Laura for the very first time, leaving her breathless.
  She was beautiful, basking in the sun and its ray glittering off the surface of the pool as she swam through it. Elegant but slovenly. Sango knew immediately that she wanted to get closer. And so, she did. Hands on the glass, eyes wide, observing this creature that she had only seen before in the wildest of dreams and in the most fictional of fairy tales.
  Given that Laura – and Manatsu – had offered to make her a Pretty Cure, Sango had assumed that maybe Laura wanted to get closer to her as well. Even if she turned her nose up at the idea of storybooks where mermaids gave up their mermaidness for humans that they fell in love with. She had thought, at the time, it was because Laura was uniquely a self-absorbed priss, but she realised now that she was wrong.
  The books were wrong. Sango felt her eye grow wet as she stared at her own reflection distorted by being so close up to it. A mermaid would never give up her tail because mermaids don’t fall in love like humans do. Sango swallowed and the teardrop in her eye shone before turning into a jewel.
  Sango watched, in horror, at the clear bead of her teardrop turned blood red. It streaked down her cheek and her stomach lurched with pain. A polyp branched out jaggedly from her tear duct. Sango squeaked in pain and her eyes watered. Only for that water to twist and form into a tentacle of… of… of coral.
  Sango stumbled back away from the mirror. She clamped her hand over her mouth, and she willed herself not to make a noise. Not a sound. She didn’t want to disturb her mother because she didn’t know how to explain the fact that coral was growing from her tear ducts. Well, she was reasonably certain that it was coral.
  These clusters that edged ever so slowly and so painfully out of her eyes were beautiful. As fearful of them as she was, Sango was awed by their innate prettiness as she tried to understand what was happening. As her vision now had criss-crosses and peculiar formations in the peripheries. Twisting, branching out like they were completely and utterly natural.
  She inhaled deeply and slowly took her hand off her mouth. She could feel her eyes water but the stinging pain of calcium carbonate solidifying in the teeny tiny channels of her tear duct and the veins of her eyes was unimaginable. But she was a Pretty Cure. She would be strong and so, she tested her theory.
  Very tenderly, Sango touched the scarlet polyps that were growing from her eyes where her teardrops had been cried. Her heart fluttered and her stomach twisted as every inch of her common sense told her not touch the delicate branches climbing out her eyes and yet. Sango did it. And they crumbled at her touch with immense pain.
  A squeal of pain escaped Sango’s mouth and her heart leapt her throat. She heard her mother cry out, “Is something wrong, sweetie? Do you need me?” and the lie that she was okay came out her mouth just as easy as the pain. Sango swallowed and she began to cry again. Sango was harrowed as she looked at her fingertips. They were dusted with a crumbly powder that was a pinkish red. Just like coral looked in her mind. And that scared her more than the terrible sensation of cutting and ripping just under her eyes.
  The fresh jolts of pain branched through her eyes and with it, came the blood. Sango was chilled as she felt these thin streaks on her cheeks, and it was a vicious cycle. Every time she was hurt, she would cry and every time she cried, she was hurt. The punishment emphasised by her mind which raced as she tried to comprehend the impossibility of what was happening to her.
  Although… maybe it wasn’t all that impossible that a human in love with an actual mermaid would contract some sort of gemstone lovesickness from a mermaid. Sango felt herself grow hopeful, but it was a terrible feeling riddled with the polyps of the coral that was emerging from her tear ducts. If a mermaid had gotten her sick, maybe a mermaid could be her cure.
  Sango’s hands shook as he made her way back to her bedside table, where her phone was charging. She was very calm as she took her phone off the charger. She opened it up and then her contacts app and then rang Manatsu.
  “Hello! Manatsu’s phone!” she bellowed back.
  Sango whimpered. The polyps protruding from her tear ducts quivered with the reverberations of Manatsu’s exuberant greeting. Sango tried not to cry but more tears escaped her eyes, mixed with blood and calcium, becoming yet more fragile branches of the coral that was growing from her face.
  “Hi Manatsu… I need to see Laura.” she said softly.
  “I can just put her on the phone, you know, she’s not totally out of touch with human technology.” Manatsu laughed.
  Sango swallowed a strangled noise. She adored Manatsu, she really did, there could be no friend truer nor a friend more hard-headed. She wasn’t normally this abrasive but with such delicate structures spurting out her tear ducts, Sango’s tolerance for such antics was less than usual and yet, she remained sweet as sugar with Manatsu.
  “Something has come up, an emergency,” she replied, strained, “so can we please meet somewhere in private?” she asked.
  “Oh, okay, um… oh! What about at the cove! Its nice and private and stuff. Its close by both our houses, too!” Manatsu suggested, her voice very, very loud.
  Sango winced. She could feel flakes of coral burst and twinge and sprout all over again in reaction to Manatsu’s voice, but she hazarded a smile anyway.
  “That sounds good, thank you Manatsu.” Sango replied. “See you there.”
  “Yeah, see ya soon.” Manatsu bade her goodbye and thankfully, she hung up first.
  Sango sighed with relief. She shuddered and she felt more coral break off her eyes but at least she didn’t shed a tear with it. Though, Sango was still worried about what she looked like. Blood and dust and the like so she hobbled back into her bathroom and was sickened by her own face.
  She could hardly recognise herself so frayed with fear. Her own ‘charm point’ mocked by this illness. She saw how the polyps twisted and arched on both sides of her face into sick, love-heart shaped. Her heart throbbed with the whiplash cruelty of that realisation and she felt the polyps move. Their rocky exoskeletons puncturing her veins as she shed more tears that turned into coral.
  Sango put her hands over her mouth again. She felt her heart thud in her chest as she tried to power on through the pain, breathing in and out was so difficult but she tried so hard. When she achieved that shaky equilibrium again, where the cycle was temporarily diffused, she put her phone in her pocket and slipped on some shoes.
  She felt awful sneaking out, but she didn’t want to worry her mother with this exotic, underwater disease. It was difficult but somehow, she made it out of the house in not too many pieces. It was cold for a late spring-early summer night, making Sango shiver and leave coral dander as she slowly made her way to the cove that Manatsu had agreed to meet her.
  Sango had been there a handful of times before. It was a nice little spot that was cosy and even romantic in the daylight hours but at night, it looked a little scary. Even with the cityscape lights behind it and the stars twinkling on the ocean in front of it. Fortunately, Manatsu was there to greet Sango and she waved her down.
  “Oiiii,” Manatsu called out, “over here!”
  Sango was glad to see her. Tired. But nevertheless, glad to see Manatsu as she hobbled closer and Manatsu blinked. She could tell, immediately, that something was wrong with Sango; how she was trying to hide beneath her fluffy fringe and the floppy plaits by her face was uncharacteristic, even to someone as shy and repressed as Sango.
  “You okay?” Manatsu asked.
  “Y-Yes, I’m fine,” Sango lied, “so, um, where’s Laura? I really need to speak with her.”
  “Oh, um, she’s just over there, in the water, you may have to call for her if she’s underwater, but she was floating just a minute ago.” Manatsu said and she pointed towards the eroded cove.
  Even in the dark, that striking image of a twisted love-heart was apparent in the sandstone structure of the cove. The twinkle of the stars above it was dull and below it, the water lapped at the ground. Sango swallowed her fears and her tears. She flashed a smile at Manatsu that was mostly missed.
  “Thank you,” Sango replied, “and do you mind giving us some privacy? This matter it’s a bit, um, a bit unusual and hard to explain.”
  “Er, yeah, that’s fine, I’ll just, um, wait over there.” Manatsu pointed in the opposite direction of the cove with both her fingers.
  Sango sighed with relief, “Thank you.” And yet that didn’t feel competent enough with her gratitude. Nonetheless, Manatsu awkwardly tried to exit from the cove but not too far given that she was Laura’s ride home back to the safety of Manatsu’s place.
  Sango, however, began to draw closer to the water’s edge. Her heart thumped in her chest and she could feel the vibrations in the polyps dangling from her eyes by a thread. They were weakening now that she had all dried up the tears that she had wanted to shed but that didn’t make them less threatening to her senses of security in her body or self. She got down on her knees, sitting, at the edge of the cove and Laura breached.
  Her eyes were suspicious and cynical, even when barely reflected by starlight bouncing off the water’s perpetually moving and choppy surface. She hiked up her arms over the edge and anchored herself like that. Her tail coming backwards, forming a crest of her back and the water’s surface.
  Laura hummed, “I thought humans cried seawater and only seawater.” she teased. “Isn’t that what we established this afternoon at the club meeting?”
  “Well, er, we did but…” Sango said. “But have you ever heard of such a thing?! A human who cries coral?”
  Laura sighed heavily. It was too late at night for Sango to be so loud and in her exclamation, her hot flush of emotions, there was the sparkle of a possible tear in the moisture of her eyes that gleamed in the dark, framed by coral dyed a blood red in the dim. Laura made a floppy hand gesture as she was deep in thought.
  “No, I haven’t.” Laura admitted. “Mermaids crying coral isn’t impossible, of course, but humans? No, not so much… But given when love is involved – and it is, isn’t it, Sango?”
  “It is…” Sango murmured, and she fidgeted with the ends of her plaits.
  “How trite.” Laura’s voice was pithy with disdain. “A human girl has gone and gotten a crush on a mermaid. It is called a crush, yes?”
  “Yes.” Sango mumbled.
  Laura wanted to laugh but something stopped her. Even though she could feel the tickle in her throat, something about Sango’s expression was too pathetic even for Laura to worsen.
  “I suppose it is possible…” Laura murmured aloud in half spoken thoughts. “I did describe it as a sickness. Given that humans don’t look too dissimilar from the top half to mermaids, yes, it is entirely possible that our weaknesses of physiology are capable of transferring.” Her skin crawled. “I better not have any of your disgusting germs. No way in Triton’s good underworld am I coming down with that ghastly influenza you lot speak of.”
  Sango giggled. Although, maybe it was more than a hiccup. She felt just as whiplashed by the unspoken cruelty than if Laura had just straight up addressed it with her jeering.
  “But every sickness has a cure, I suppose.” Laura said.
  Sango perked up, “Does that mean?” she gasped. “Can you help me?”
  “I can think of something, but I have no way of knowing if it’ll cure you.” Laura replied.
  “What do you mean?” asked Sango. “How do mermaids normally rid themselves of this sickness?”
  “The affliction typically goes away on its own, but I believe a token of severance could go a long way.” Laura explained but it didn’t feel like an explanation.
  Sango’s heart skipped a beat and she felt her shoulders prickle as she asked, “And what is a token of severance?”
  “A kiss.” Laura replied all too simply on a breathless voice.
  “A k-kiss?!” Sango exclaimed.
  Laura stared at her idly. She didn’t think it was all that of a big deal. Being stared down by such a cold, if somewhat expressionless, look Sango calmed down. Even though her heart was racing, and she could feel the sting of coral pushing through her tear ducts again, Sango calmed down.
  “If you think it’ll help…” Sango murmured.
  “I do think it’ll help.” Laura quipped.
  And it was upon that cue, before Sango could quite adjust or ask to go slow, Laura swooped in with a kiss. Sango made a noise, but it was smothered in the press of Laura’s lips against her own. Her eyes went wide but Laura’s, curiously, were closed. Her brows twinged as she kissed Sango as hard as she could, like she was trying to perform some sort of CPR. It was awful yet Sango didn’t hold a grudge.
  She softened into the kiss. It was her very first kiss and it wasn’t happening anything like she had ever daydreamed, but it was freeing. She could feel the remaining coral in her eyes and her tear ducts crumble to nothingness. To just flecks of sand that she could bat away with her eyelashes. She felt a wet lump in her throat, and she kissed back. She wanted to be cure so badly of her pain, but she could feel the smirk in Laura’s kiss.
  Self-important with nothing to spare. Perhaps even relishing having this vast power or strength over Sango since Laura deemed the humanlike ‘love’ of crushes and pining to be beneath her since it caused nothing but pain. A teardrop – yes, a real teardrop – rolled down Sango’s cheek and Laura moved her kiss to lick it. Seawater. How peculiar but she liked it even though it didn’t quite have the nostalgic taste of her underwater home, it was endearing, nonetheless.
  “Thank you,” Sango whimpered, shedding more tears, not coral, “for curing me.”
  Laura tutted. She pulled back from the kiss and Sango looked a mess in the starlight. Pitiful and pathetic, crying her tears of seawater.
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decaffs · 5 years
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university note-taking 101 ~
one of the hardest things parts of adapting to life in university is finding a note-taking method that is efficient and easy for you and your learning style.
it took me 18 months at university, experimenting with different note-taking styles, to settle on a few that work best for me. i thought i’d share all of the different methods i tried and the pros/cons of each & hopefully it’ll help you land on some note-taking styles quicker than i did! :-))
SO...i’ll start by saying obviously not all note-taking techniques are going to be included in this post because i’m just one person and these are just the styles i’ve had personal experience with and not everyone will like or dislike the same methods, it will take a little bit of trial and error to find your perfect style :-))
i’m going to split the different methods into 3 separate sections (and i’ll highlight my personal favourites):
    ⇢ handwritten
    ⇢ ipad/tablet
    ⇢ macbok/laptop
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starting with what we all know and (kind of) love! we’ve spent the majority of our school education making handwritten notes for high school so it makes sense to start here.
1. basic handwritten notes
this type of note-taking is the most basic of all basic note-taking techniques and it’s probably what you’re used to. it involves any kind of paper - lined, squared, plained, whatever you fancy - and a single pen or pencil. 
all this involves is writing down everything important you think is being said or discussed by your lecturer or your classmates! there’s nothing fancy involved, it’s all about getting down the most important points.
pros: 
- you’ve already been doing this for years
- no time wasted doodling or highlighting
cons:
- can be time consuming if you’re not a quick writer
- if you’re writing on loose paper, it’s super easy to lose
- not easy to work out what notes relate to what slides / what comments were being made
- you may end up trying to write down everything on the lecture slides - waste of time when you can view them at home and you might miss important adlib!
2. annotating print-outs (*fave*)
this is a technique i adopted in second year of university! all you have to do is print out your lecture slides beforehand and bring them along with you. you can write at the side of slides or right on top of them.
pros:
- less likely to repeat what is said on slides so you can spend time listening for the nuggets of gold from your lecturer
- having slides prepared before a lecture means you can read them and familiarise yourself with some content
- easy to know what notes relate to what specific slides
- super quick to make important and accurate notes!
cons:
- it can be expensive to buy a printer/ink or to use your university’s printing facilities
- again, you can easily lose loose paper if you’re not careful
- your lecture slides may not always be available beforehand
3. cornell note-taking
cornell note-taking is something you’re probably already aware for those who don’t know - it’s a note-taking system devised in the 40s by a cornell professor.
cornell notes have to look a particular way in order for them to work (see here) and they’re geared towards helping you pass your exams. 
you do your main note-taking in the right-hand box - these notes should be brief but include enough detail to act as a revision source. take these note in lectures or in classes and make sure to note down and highlight anything your lecturer emphasises.
use your left-hand column to write down potential exam questions you could be asked regarding the notes you’ve written on the right. these questions should act as test questions when you’re revising! 
finally, in the bottom box you should summarise the key points to take away from that page of notes.
pros:
- excellent note-taking method for exam revision
- can be super efficient once you’re used to the style
cons:
- can take a while to set up pages if you’re doing it by hand
- can take some time adapting to this new way of note-taking
- not a flexible note-taking system, no person wiggle room
handwritten notes general pros and cons:
- hand writing notes is the most reliable way to remember important information
- you can use personal abbreviations and symbols to make your note-taking quicker
- you might lose papers here and there meaning your notes are incomplete or totally make no sense anymore
- it can be time-consuming trying to decide what is the vital information and getting it down before the topic of discussion changes
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1. goodnotes for set reading annotations (app link here) (*fave*)
goodnotes is an app designed specifically for taking efficient and nice-to-look-at-notes! i personally use it for note-taking and annotating set readings at university.
i create a checklist on the first page of each module’s notebooks and write down each research paper or journal article i have to read so i don’t lose track. i then important PDFs straight into the notebook and annotate and highlight over the top of them.
pros:
- it’s super easy to have all of your reading notes and annotations in one place
- no risk of losing papers as everything is stored electronically
- the app uses icloud to sync your notes across all your devices make everything super accessible 
- you can quickly share your notes with anybody through email/airdrop/imessage/pretty much anything!
cons:
- you do have to pay for the app (but it’s cheaper than printing out all of your readings)
- can be difficult to navigate at first 
2. onenote for in-lecture notes
onenote is a microsoft app that lets you type and draw in one place! it works in a similar way to goodnotes.
i used onenote in first year to take in-lecture notes because it also allows for audio recording (DISCLAIMER: DO NOT RECORD YOUR LECTURES WITHOUT WRITTEN PERMISSION FROM YOUR UNIVERSITY AND LECTURERS) and it was super handy to have my notes and audio stored in the same file.
pros:
- super versatile and allows for many note-taking method in one app
- syncs across your devices (if you have onenote downloaded)
- allows you to collate different methods of note-taking in one place
cons:
- can be hard to organise your information! pages are blank and there’s no end to them, there’s also no grid for your items to snap to so it gets messy very quickly
- i’ve experienced personal issues with the syncing feature
ipad tablet/notes general pros and cons:
- tablets are generally really lightweight and easy to carry around - making them preferable over heavy notebooks or laptops
- having access to the internet makes note-taking super easy when you need to search terms or find photos
- you do have to make sure your tablet is fully charged if you’re taking it onto campus
- tablets can be super expensive
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now for my holy grail - taking notes on a macbook or (insert laptop of choice here)!
1. brief in-lecture notes (*fave*)
i use microsoft word or pages to take most of my in-lecture notes and i fleet between using my ipad and macbook - i’m sticking it in this section because 9/10 i’m using my macbook.
with these kind of notes i set myself a specific structure and carry that out through the whole module!
first i lay my title across the top of my document - i usually just use the title of the lecture / general lecture topic. I then use my first indentations for the titles of each individual slide and bullet points for important comments made about each slide i also note particularly interesting things written on the slides themselves!
i stick to one font and one size to avoid wasting time on formatting!
i usually print out these notes so i can annotate them with any research i’ve found so it helps with my finalised notes.
pros:
- super quick if you’re a fast typer
- easy to correct notes or go back and add more detail at a later date
- easy to share and sync between devices
- simple format makes it easy to follow and a good revision resource
cons:
- notes can look a little boring and uninviting
- not easy to use abbreviations or symbols because of autocorrect!
2. extensive revision notes (*fave*)
i also use my macbook to create my finalised notes that i use to write my essays and revise for exams.
these notes take more time to make because of the formatting but they’re super nice to look at and make a wonderful resource at the end.
for these notes i start by picking a colour scheme (usually one within microsoft word) and i stick with this colour scheme for a whole module. i allocate one colour to research names and dates, one colour to titles, one colour to highlight key information with. i also use a variety of fonts! i typically use 4 fonts: one for the title of the lecture, one for subheadings, one for researcher names and dates and one for the main body of text - the main body font is usually a standard Helvetica or Arial!
i really take time to flesh out these notes so they reflect all of my learning - lectures, seminars, set reading, extra reading and knowledge i already had! i print off the notes and stick them in a ring binder and this becomes my bible for the semester!
pros:
- really inviting to look at so it makes revision a bit more enjoyable
- gives you time to show off your knowledge and create an extensive revision resource
- easy to share with friends or lecturers to get feedback
cons:
- can take a while to make these notes
- if you’re printing, this can cost quite a bit!
3. mind-map notes
finally! mind-map notes.
i use SimpleMind Lite to create mind-maps as the last part of my learning. each lecture gets its own mind-map and the nodes represent the key themes within the lecture!
it’s super important you don’t just use slide titles for your nodes as your mind-map will get crowded easily and you won’t want to use it as a revision resource.
keep your branching-off nodes short and sweet - think of them as knowledge cues! by the end of your learning you should be able to look at a node and remember the information regarding that point. these cues are also easier to remember and jog your memory in exam settings.
pros:
- good to see information presented in a new way
- you can use bright colours to make it more exciting
- great way to prep for exams
cons:
- hard to print also your canvas within the app is endless
- can be hard to share with others
macbook/laptop notes general pros and cons:
- can help you create a wide variety of notes - from short and sweet to fleshed out and fuuuuull of all the detail in the world
- allows you to correct, add to and print off your notes however many times you’d like
- you do have to make sure your laptop is always charged / you always have a charger!
- laptops can be heavy and impractical to carry to university
- if you’re not saving to a cloud you could lose some of your work (don’t be silly like me, use an external hard drive or dropbox!!!)
Tumblr media
you made it!!! congrats :-))
hopefully i’ve given you a good idea of some of the note-taking methods you could use in university and you fancy trying a couple out!
if you have any questions or note-taking tips yourself, leave a message in the replies below.
decaffs x
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arabellaflynn · 6 years
Text
I've made an interesting discovery: The Eccentric is quite possibly the only person I've ever met who understands jealousy even less than I do. The Eccentric is, as implied by his pseudonym, very eccentric. Mrs. Eccentric has made the occasional crack about him being from the Land of No Boundaries, but that isn't actually true. A lot of them are just in strange places, such that if you try to go casually lean on one expecting to find it in the usual spot you may end up tipping over and falling into a big confusing void. He is aware that he wants weird things out of life, and negotiates for them very directly, probably because he's realized that this is so beyond the norm that nobody is ever going to give him what he wants unless he tells them what it is. The first thing he made clear when we started talking about dance lessons was that he is VERY married, he was NOT looking to step out on his wife, and he did NOT want me to feel like I was being creeped on. I appreciate this. Anyone who looks female and does social dance gets hit on annoyingly often, and if someone thinks their creeping is being successful, then "sure, let's dance" sounds a lot like "Netflix & chill". The second thing he made clear, though, is that he wants a lot of emotional engagement from his regular dance partners. A lot. He kept telling me I should look at my partner with 'passion'  ("...or derision, you know, whatever you're feeling." That got him a sort of fond amusement, which was more or less where I was at the time). I summed up his novella-length explanation as duende once and he seemed to think it was pretty accurate. It intensely personal, it is very intimate, and it is specifically what he is looking to get out of this. I looked all that over and went, well, it's definitely a weird shape for a relationship, but I have a high tolerance for weird, and I am personally comfortable with where all of those lines are drawn. So sure, let's dance. There are, broadly speaking, two big problems with entering into this dynamic:
I like this a lot.
Wives and girlfriends generally don't.
You would think this man would drive me batty; he is extrovert-squared and extremely high-energy, especially in crowds. Last time I saw him I put an hour-long entry in my calendar, immediately after the event, that just said "buffer for [Eccentric] chatter", and I did in fact need it. But when he's dancing, 100% of this chaotic energy turns into hyperfocus and goes into the dance and his dance partner. It is strangely calm, like being in the eye of a hurricane. Being an introvert, I do best in interactions that are as close to one-on-one as possible. My brain is terrible at filtering the environment out, so the less random shit I have to process, the more likely I am to engage in the kind of meaty conversation that will result in my bonding with you. Normally I try to do this by moving to a quieter location, but apparently it can also be accomplished by just making sure you are eleventy billion times more salient than anything else in the room. Not altogether unlike using high-powered laser beams to force molecules ever closer to the stillness of absolute zero, now that I think of it. The rest of the world really does go away. I would go mad if I had someone all up in my space like that all the time. Romantically, platonically, metaphorical head-space, literal living space, doesn't matter. I need an uncommonly large amount of alone time or I will lose my mind. But I need moments of it to feel like I'm connected to the world. I spent a lot of my early life lacking it so badly I didn't even realize it was an option. I know Shakespeare wrote that thing about, "'Tis better to have loved and lost," yadda yadda, but Shakespeare was a jackass sometimes. I've been through plenty of emotional trauma, and hands-down the worst thing that has ever happened was finally finding out how it felt to connect with other people, and then grinding through a year or two where there was literally nobody in my life who was willing to give that to me. This is a thing that I want so hard I am incapable of being objective about it. I want it so hard that I don't trust myself to spot warning signs that someone's about to get mad at me for it. It doesn't matter much when I get those 'BFF connection' moments with one of my straight woman friends; their partners just go, "Gosh, my special lady found herself a new bestie! Super!" and think about it roughly never again. Gay men are also pretty chill. I dislike the term 'fag hag', but there's a reason that's a thing. If you happen to be a gay dude who prefers a more emotionally-open style of friendship, the easiest way to get it is still to befriend a bunch of women. To the best of my knowledge, nobody's husband or boyfriend has ever thrown a tantrum over me. [I've never had trouble with my bisexual friends, oddly. I presume that's because they date people who have made their peace with the idea that, while their partner might theoretically try to bang anyone else on the face of the Earth at any time, they're probably not going to bother.] I'm perfectly capable of being friends with straight men, but it's often more trouble than it's worth. I spend a lot of time being anxious that my existence is going to upset their partner. My 'I'd like to be somewhere quieter so I can focus on the conversation,' looks a lot like 'I want to be away from witnesses so I can get up to something underhanded,' if you are afflicted with a certain kind of emotional astigmatism. It's really hard for me to be secure in a friendship if there's always that nagging voice in the back of my mind, reminding me that our next conversation might be all about how, "my wife says I can't talk to you anymore". So, to get back to the topic sentence I typed about nine miles ago at the beginning of the blog entry, I figured if he could be weird and name things normally left unspoken, so could I. I had a chat with his wife, which turned out less, "So, uh, you okay with watching your husband put his mitts all over me?" and more, "When you refer to your husband's dance partners as his 'girlfriends', how much of that is snark?' (Answer: Not a lot. So far as I know, he's not literally dating any of them, but in terms of emotional investment? Pretty much. Also, I am now on the list.) In the circles where I run, the list of Things A Married Man Can Ethically Get Up To is isomorphic with the list of Things His Spouse Says He Can, so all I really wanted to know is whether she was cool with the weird boundary arrangement, and she is. I then pointed out to the Eccentric that the amount of emotional entanglement he wants from a dance partner is way beyond what most wives would be happy with, and yep! well aware! Then I commented that it had probably gotten him into a lot of trouble with a lot of girlfriends before he worked out how to handle it, and NOOOOOOOOOOOO. According to him, at least. There was a ranty bit of monologue about jealousy delivered in the traditional literary format of the Engineering people, 'This Makes No Sense To Me, Therefore It Is Stupid'. What I took away from that conversation was that there probably had been relationship trouble at some point(s), but it ended with a breathtaking quickness. The trouble, or possibly the relationship, depending on her reaction to him putting his foot down. You will be okay with his dance-girlfriends or you will not be his regular-girlfriend anymore. My policy has long been that the first one who insists on making my affection into a competition will immediately lose, but that if someone else is trying to make one of my friends choose, I will opt to bow out. I have a bunch of feelings about this, but they're mainly along the lines of frustration and sadness. There are so many connections I'm not allowed to have because it will make some other person feel bad. I don't feel this way and I don't like it at all, but I try to remember that other people do feel this way and they don't like it either, and avoid putting them in that position. Fighting for someone else's attention just makes everyone miserable. I don't know that I've ever met someone who is so openly contemptuous as the Eccentric is, of the idea that someone in his own life would try to apply the jealousy argument to him, and think it was going to stick. Mrs. Eccentric would not be Mrs. Eccentric if she did not think all of her husband's various attachments were endearing. Moreover, this whole arrangement seems to be what he is meta-going for with all of this. I've met a bunch of his other partners (dance partners. Although, perhaps notably, he always leaves off the "dance" part when speaking of them) and we all seem to be of a type, up to and including his wife: Self-sufficient to a fault and headstrong to the point where we all at least started out backleading like crazy. He likes leading us because he likes feeling trusted, and the way he makes himself trustworthy is by negotiating all of the weird boundary settings out loud, and then sticking to whatever everyone agreed on. Anyone outside who wants to tell him it's inappropriate can go kick rocks. I still don't fully trust all this. Not because of anything anyone here has done, but because I've had many hard lessons in how much people lie to themselves about what their boundaries actually are, and how I am infinitely less important than whoever you are sleeping with. The only thing that's going to fix that is a sufficiently long stretch of time where nobody tries to start shit. from Blogger https://ift.tt/2JDoM3N via IFTTT -------------------- Enjoy my writing? Consider becoming a Patron, subscribing via Kindle, or just toss a little something in my tip jar. Thanks!
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marie85marketing · 7 years
Text
Your Summer Reading List from the Copyblogger Editorial Team
I don’t believe in a “writing gene.”
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.
Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.
That’s when it’s time to seek out some good advice.
This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.
Any of them will help you put your words together in more powerful ways.
Here are the recommendations, in each writer’s own words:
Brian Clark
Fun Fact: I’ve never read a “normal” writing book, only copywriting and screenwriting books. So:
Advertising Secrets of the Written Word, Joe Sugarman I have a lot of copywriting books and courses, and if I were starting out from square one today, I’d start here. Joe Sugarman is a direct marketing legend, and he does a great job of getting basic copywriting concepts across in an enjoyable way. So if you’re brand new to copywriting, this is where to go.
Editor’s note: This edition of Sugarman’s book is out of print, but was reissued as The Adweek Copywriting Handbook.
Breakthrough Advertising, Eugene Schwartz For the advanced, here’s the money book, courtesy of the late, great Gene Schwartz. When you’re ready to take it to the next level, this is what just about any highly successful copywriter will tell you is the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.
Stefanie Flaxman
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout It’s a quick read, but every time you pick it up as you progress on your marketing journey, something new clicks into place or it sparks new ideas for a project you’re working on.
And I’m going rogue on my second submission …
My suggestion is to treat every book (or article) you read as a lesson. Why do you like the writing? Why do you dislike the writing? If you answer those questions and study the craft of other writers, you can improve your own writing. See if you can adapt the qualities you like to fit your own style — and avoid the qualities you dislike. 
Robert Bruce
The Unpublished David Ogilvy Though he is most famous/infamous for his industry-shattering Ogilvy on Advertising, Unpublished offers a deeper look into the original Mad Man. His tactics, motives, and strategies are laid bare … not to mention some of the funniest internal memo writing you’ll ever read.
Selected Letters (3 Volumes), Charles Bukowski Another case (for me) in which the writer’s offhand, non-staged work seems so much more alive than what he is known for. Or, maybe I’m just too old and too dead inside to reach for his poetry and fiction over this fascinating, exploding, and beautifully human correspondence.
Jerod Morris
On Writing, Stephen King I love On Writing. It cuts through all the bullshit and gets right to the heart of what it means to write. “Life isn’t a support-system for art. It’s the other way around.”
The War of Art, Stephen Pressfield It actually shares some over-arching thematic similarities to King’s in how uncompromising they are about the commitment it takes to be a good writer, and how writing isn’t about staring out a window and waiting for the muse … but strapping on your work boots, sitting down, and typing. 
Kelton Reid
Besides the obvious — Cialdini, Ogilvy, Schwartz, Hopkins, Godin, McKee, King, Clark, Simone, and Bruce — I have a few other go-to faves:
Steal Like an Artist, Austin Kleon New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine. An authority on “creativity in the digital age,” this guide offers the message: “You don’t need to be a genius; you just need to be yourself.”
Daily Rituals: How Artists Work, Mason Currey How did the greats get it done? If you’re like me and you nerd-out on the processes of annoyingly productive creatives, this is for you. A well-written survey of the daily rituals of 161 novelists, poets, playwrights, painters, philosophers, and more, on how they “… get done the work they love to do, whether by waking early or staying up late.”
Process: The Writing Lives of Great Authors, Sarah Stodola Accomplished journalist, editor, and creative nonfiction author Sarah Stodola compiled a fascinating collection of the habits and habitats of heralded scribes titled, Process: The Writing Lives of Great Authors. Much word-nerdery here. Enjoy!
Sonia Simone
Since I put this together, I got the benefit of seeing what everyone else wrote. I share a lot of the favorites above, but here are a few that my colleagues didn’t mention.
Writing Down the Bones, Natalie Goldberg I read this over and over when I was just a wee writer, and it’s always stuck with me. Goldberg talks about writing as a Zen meditative practice, and this is a book that can help you get out of your own way and start to find your writing voice.
The Writer’s Journey: Mythic Structures for Writers, Christopher Vogler These days everyone and their Aunt Frances has written about the “hero’s journey” and how it informs the stories we tell. Vogler was one of the first, and his book (intended for screenwriters) has lots of juicy ideas you can swipe to inform the stories we tell with content today.
Marketing Bullets, Gary Bencivenga It’s well worth your time to seek out copywriting advice that was written for direct response — particularly what we usually call “junk mail.” These writers had to make every syllable work hard to offset the high costs of a direct mail campaign. Gary Bencivenga was one of the most successful writers ever to work in that format.
His advice “bullets” are old-school (sometimes they might even strike you as cheesy), but they’re still smart and they’re still powerful. Reworking them so they make sense in today’s environment and with your individual voice will make anyone a more effective and persuasive writer.
All Marketers are Liars and Permission Marketing, Seth Godin Seth fills out the other side of the persuasion equation. You want to express yourself clearly and give people the information they need to make a buying decision — that’s what copywriting techniques are for.
But you also need to speak to the desire for belonging, the yearning for connection and shared values, that marks every human society, past or present. That’s what Seth’s books and blogs are for. I found these two particularly useful, but if you have a different favorite, of course I want to hear about it below.
How about you?
Do you have any favorite writing books? Are they more “art of writing” or “science of persuasion?”
Let us know in the comments …
The post Your Summer Reading List from the Copyblogger Editorial Team appeared first on Copyblogger.
0 notes
hypertagmaster · 7 years
Text
Your Summer Reading List from the Copyblogger Editorial Team
I don’t believe in a “writing gene.”
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.
Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.
That’s when it’s time to seek out some good advice.
This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.
Any of them will help you put your words together in more powerful ways.
Here are the recommendations, in each writer’s own words:
Brian Clark
Fun Fact: I’ve never read a “normal” writing book, only copywriting and screenwriting books. So:
Advertising Secrets of the Written Word, Joe Sugarman I have a lot of copywriting books and courses, and if I were starting out from square one today, I’d start here. Joe Sugarman is a direct marketing legend, and he does a great job of getting basic copywriting concepts across in an enjoyable way. So if you’re brand new to copywriting, this is where to go.
Editor’s note: This edition of Sugarman’s book is out of print, but was reissued as The Adweek Copywriting Handbook.
Breakthrough Advertising, Eugene Schwartz For the advanced, here’s the money book, courtesy of the late, great Gene Schwartz. When you’re ready to take it to the next level, this is what just about any highly successful copywriter will tell you is the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.
Stefanie Flaxman
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout It’s a quick read, but every time you pick it up as you progress on your marketing journey, something new clicks into place or it sparks new ideas for a project you’re working on.
And I’m going rogue on my second submission …
My suggestion is to treat every book (or article) you read as a lesson. Why do you like the writing? Why do you dislike the writing? If you answer those questions and study the craft of other writers, you can improve your own writing. See if you can adapt the qualities you like to fit your own style — and avoid the qualities you dislike. 
Robert Bruce
The Unpublished David Ogilvy Though he is most famous/infamous for his industry-shattering Ogilvy on Advertising, Unpublished offers a deeper look into the original Mad Man. His tactics, motives, and strategies are laid bare … not to mention some of the funniest internal memo writing you’ll ever read.
Selected Letters (3 Volumes), Charles Bukowski Another case (for me) in which the writer’s offhand, non-staged work seems so much more alive than what he is known for. Or, maybe I’m just too old and too dead inside to reach for his poetry and fiction over this fascinating, exploding, and beautifully human correspondence.
Jerod Morris
On Writing, Stephen King I love On Writing. It cuts through all the bullshit and gets right to the heart of what it means to write. “Life isn’t a support-system for art. It’s the other way around.”
The War of Art, Stephen Pressfield It actually shares some over-arching thematic similarities to King’s in how uncompromising they are about the commitment it takes to be a good writer, and how writing isn’t about staring out a window and waiting for the muse … but strapping on your work boots, sitting down, and typing. 
Kelton Reid
Besides the obvious — Cialdini, Ogilvy, Schwartz, Hopkins, Godin, McKee, King, Clark, Simone, and Bruce — I have a few other go-to faves:
Steal Like an Artist, Austin Kleon New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine. An authority on “creativity in the digital age,” this guide offers the message: “You don’t need to be a genius; you just need to be yourself.”
Daily Rituals: How Artists Work, Mason Currey How did the greats get it done? If you’re like me and you nerd-out on the processes of annoyingly productive creatives, this is for you. A well-written survey of the daily rituals of 161 novelists, poets, playwrights, painters, philosophers, and more, on how they “… get done the work they love to do, whether by waking early or staying up late.”
Process: The Writing Lives of Great Authors, Sarah Stodola Accomplished journalist, editor, and creative nonfiction author Sarah Stodola compiled a fascinating collection of the habits and habitats of heralded scribes titled, Process: The Writing Lives of Great Authors. Much word-nerdery here. Enjoy!
Sonia Simone
Since I put this together, I got the benefit of seeing what everyone else wrote. I share a lot of the favorites above, but here are a few that my colleagues didn’t mention.
Writing Down the Bones, Natalie Goldberg I read this over and over when I was just a wee writer, and it’s always stuck with me. Goldberg talks about writing as a Zen meditative practice, and this is a book that can help you get out of your own way and start to find your writing voice.
The Writer’s Journey: Mythic Structures for Writers, Christopher Vogler These days everyone and their Aunt Frances has written about the “hero’s journey” and how it informs the stories we tell. Vogler was one of the first, and his book (intended for screenwriters) has lots of juicy ideas you can swipe to inform the stories we tell with content today.
Marketing Bullets, Gary Bencivenga It’s well worth your time to seek out copywriting advice that was written for direct response — particularly what we usually call “junk mail.” These writers had to make every syllable work hard to offset the high costs of a direct mail campaign. Gary Bencivenga was one of the most successful writers ever to work in that format.
His advice “bullets” are old-school (sometimes they might even strike you as cheesy), but they’re still smart and they’re still powerful. Reworking them so they make sense in today’s environment and with your individual voice will make anyone a more effective and persuasive writer.
All Marketers are Liars and Permission Marketing, Seth Godin Seth fills out the other side of the persuasion equation. You want to express yourself clearly and give people the information they need to make a buying decision — that’s what copywriting techniques are for.
But you also need to speak to the desire for belonging, the yearning for connection and shared values, that marks every human society, past or present. That’s what Seth’s books and blogs are for. I found these two particularly useful, but if you have a different favorite, of course I want to hear about it below.
How about you?
Do you have any favorite writing books? Are they more “art of writing” or “science of persuasion?”
Let us know in the comments …
The post Your Summer Reading List from the Copyblogger Editorial Team appeared first on Copyblogger.
via marketing http://ift.tt/2sPKj4J
0 notes
nathandgibsca · 7 years
Text
Your Summer Reading List from the Copyblogger Editorial Team
I don’t believe in a “writing gene.”
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.
Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.
That’s when it’s time to seek out some good advice.
This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.
Any of them will help you put your words together in more powerful ways.
Here are the recommendations, in each writer’s own words:
Brian Clark
Fun Fact: I’ve never read a “normal” writing book, only copywriting and screenwriting books. So:
Advertising Secrets of the Written Word, Joe Sugarman I have a lot of copywriting books and courses, and if I were starting out from square one today, I’d start here. Joe Sugarman is a direct marketing legend, and he does a great job of getting basic copywriting concepts across in an enjoyable way. So if you’re brand new to copywriting, this is where to go.
Editor’s note: This edition of Sugarman’s book is out of print, but was reissued as The Adweek Copywriting Handbook.
Breakthrough Advertising, Eugene Schwartz For the advanced, here’s the money book, courtesy of the late, great Gene Schwartz. When you’re ready to take it to the next level, this is what just about any highly successful copywriter will tell you is the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.
Stefanie Flaxman
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout It’s a quick read, but every time you pick it up as you progress on your marketing journey, something new clicks into place or it sparks new ideas for a project you’re working on.
And I’m going rogue on my second submission …
My suggestion is to treat every book (or article) you read as a lesson. Why do you like the writing? Why do you dislike the writing? If you answer those questions and study the craft of other writers, you can improve your own writing. See if you can adapt the qualities you like to fit your own style — and avoid the qualities you dislike. 
Robert Bruce
The Unpublished David Ogilvy Though he is most famous/infamous for his industry-shattering Ogilvy on Advertising, Unpublished offers a deeper look into the original Mad Man. His tactics, motives, and strategies are laid bare … not to mention some of the funniest internal memo writing you’ll ever read.
Selected Letters (3 Volumes), Charles Bukowski Another case (for me) in which the writer’s offhand, non-staged work seems so much more alive than what he is known for. Or, maybe I’m just too old and too dead inside to reach for his poetry and fiction over this fascinating, exploding, and beautifully human correspondence.
Jerod Morris
On Writing, Stephen King I love On Writing. It cuts through all the bullshit and gets right to the heart of what it means to write. “Life isn’t a support-system for art. It’s the other way around.”
The War of Art, Stephen Pressfield It actually shares some over-arching thematic similarities to King’s in how uncompromising they are about the commitment it takes to be a good writer, and how writing isn’t about staring out a window and waiting for the muse … but strapping on your work boots, sitting down, and typing. 
Kelton Reid
Besides the obvious — Cialdini, Ogilvy, Schwartz, Hopkins, Godin, McKee, King, Clark, Simone, and Bruce — I have a few other go-to faves:
Steal Like an Artist, Austin Kleon New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine. An authority on “creativity in the digital age,” this guide offers the message: “You don’t need to be a genius; you just need to be yourself.”
Daily Rituals: How Artists Work, Mason Currey How did the greats get it done? If you’re like me and you nerd-out on the processes of annoyingly productive creatives, this is for you. A well-written survey of the daily rituals of 161 novelists, poets, playwrights, painters, philosophers, and more, on how they “… get done the work they love to do, whether by waking early or staying up late.”
Process: The Writing Lives of Great Authors, Sarah Stodola Accomplished journalist, editor, and creative nonfiction author Sarah Stodola compiled a fascinating collection of the habits and habitats of heralded scribes titled, Process: The Writing Lives of Great Authors. Much word-nerdery here. Enjoy!
Sonia Simone
Since I put this together, I got the benefit of seeing what everyone else wrote. I share a lot of the favorites above, but here are a few that my colleagues didn’t mention.
Writing Down the Bones, Natalie Goldberg I read this over and over when I was just a wee writer, and it’s always stuck with me. Goldberg talks about writing as a Zen meditative practice, and this is a book that can help you get out of your own way and start to find your writing voice.
The Writer’s Journey: Mythic Structures for Writers, Christopher Vogler These days everyone and their Aunt Frances has written about the “hero’s journey” and how it informs the stories we tell. Vogler was one of the first, and his book (intended for screenwriters) has lots of juicy ideas you can swipe to inform the stories we tell with content today.
Marketing Bullets, Gary Bencivenga It’s well worth your time to seek out copywriting advice that was written for direct response — particularly what we usually call “junk mail.” These writers had to make every syllable work hard to offset the high costs of a direct mail campaign. Gary Bencivenga was one of the most successful writers ever to work in that format.
His advice “bullets” are old-school (sometimes they might even strike you as cheesy), but they’re still smart and they’re still powerful. Reworking them so they make sense in today’s environment and with your individual voice will make anyone a more effective and persuasive writer.
All Marketers are Liars and Permission Marketing, Seth Godin Seth fills out the other side of the persuasion equation. You want to express yourself clearly and give people the information they need to make a buying decision — that’s what copywriting techniques are for.
But you also need to speak to the desire for belonging, the yearning for connection and shared values, that marks every human society, past or present. That’s what Seth’s books and blogs are for. I found these two particularly useful, but if you have a different favorite, of course I want to hear about it below.
How about you?
Do you have any favorite writing books? Are they more “art of writing” or “science of persuasion?”
Let us know in the comments …
The post Your Summer Reading List from the Copyblogger Editorial Team appeared first on Copyblogger.
from SEO Tips http://www.copyblogger.com/writing-books-roundtable/
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soph28collins · 7 years
Text
Your Summer Reading List from the Copyblogger Editorial Team
I don’t believe in a “writing gene.”
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.
Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.
That’s when it’s time to seek out some good advice.
This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.
Any of them will help you put your words together in more powerful ways.
Here are the recommendations, in each writer’s own words:
Brian Clark
Fun Fact: I’ve never read a “normal” writing book, only copywriting books. So:
Advertising Secrets of the Written Word, Joe Sugarman I have a lot of copywriting books and courses, and if I were starting out from square one today, I’d start here. Joe Sugarman is a direct marketing legend, and he does a great job of getting basic copywriting concepts across in an enjoyable way. So if you’re brand new to copywriting, this is where to go.
Editor’s note: This edition of Sugarman’s book is out of print, but was reissued as The Adweek Copywriting Handbook.
Breakthrough Advertising, Eugene Schwartz For the advanced, here’s the money book, courtesy of the late, great Gene Schwartz. When you’re ready to take it to the next level, this is what just about any highly successful copywriter will tell you is the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.
Stefanie Flaxman
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout It’s a quick read, but every time you pick it up as you progress on your marketing journey, something new clicks into place or it sparks new ideas for a project you’re working on.
And I’m going rogue on my second submission …
My suggestion is to treat every book (or article) you read as a lesson. Why do you like the writing? Why do you dislike the writing? If you answer those questions and study the craft of other writers, you can improve your own writing. See if you can adapt the qualities you like to fit your own style — and avoid the qualities you dislike. 
Robert Bruce
The Unpublished David Ogilvy Though he is most famous/infamous for his industry-shattering Ogilvy on Advertising, Unpublished offers a deeper look into the original Mad Man. His tactics, motives, and strategies are laid bare … not to mention some of the funniest internal memo writing you’ll ever read.
Selected Letters (3 Volumes), Charles Bukowski Another case (for me) in which the writer’s offhand, non-staged work seems so much more alive than what he is known for. Or, maybe I’m just too old and too dead inside to reach for his poetry and fiction over this fascinating, exploding, and beautifully human correspondence.
Jerod Morris
On Writing, Stephen King I love On Writing. It cuts through all the bullshit and gets right to the heart of what it means to write. “Life isn’t a support-system for art. It’s the other way around.”
The War of Art, Stephen Pressfield It actually shares some over-arching thematic similarities to King’s in how uncompromising they are about the commitment it takes to be a good writer, and how writing isn’t about staring out a window and waiting for the muse … but strapping on your work boots, sitting down, and typing. 
Kelton Reid
Besides the obvious — Cialdini, Ogilvy, Schwartz, Hopkins, Godin, McKee, King, Clark, Simone, and Bruce — I have a few other go-to faves:
Steal Like an Artist, Austin Kleon New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine. An authority on “creativity in the digital age,” this guide offers the message: “You don’t need to be a genius; you just need to be yourself.”
Daily Rituals: How Artists Work, Mason Currey How did the greats get it done? If you’re like me and you nerd-out on the processes of annoyingly productive creatives, this is for you. A well-written survey of the daily rituals of 161 novelists, poets, playwrights, painters, philosophers, and more, on how they “… get done the work they love to do, whether by waking early or staying up late.”
Process: The Writing Lives of Great Authors, Sarah Stodola Accomplished journalist, editor, and creative nonfiction author Sarah Stodola compiled a fascinating collection of the habits and habitats of heralded scribes titled, Process: The Writing Lives of Great Authors. Much word-nerdery here. Enjoy!
Sonia Simone
Since I put this together, I got the benefit of seeing what everyone else wrote. I share a lot of the favorites above, but here are a few that my colleagues didn’t mention.
Writing Down the Bones, Natalie Goldberg I read this over and over when I was just a wee writer, and it’s always stuck with me. Goldberg talks about writing as a Zen meditative practice, and this is a book that can help you get out of your own way and start to find your writing voice.
The Writer’s Journey: Mythic Structures for Writers, Christopher Vogler These days everyone and their Aunt Frances has written about the “hero’s journey” and how it informs the stories we tell. Vogler was one of the first, and his book (intended for screenwriters) has lots of juicy ideas you can swipe to inform the stories we tell with content today.
Marketing Bullets, Gary Bencivenga It’s well worth your time to seek out copywriting advice that was written for direct response — particularly what we usually call “junk mail.” These writers had to make every syllable work hard to offset the high costs of a direct mail campaign. Gary Bencivenga was one of the most successful writers ever to work in that format.
His advice “bullets” are old-school (sometimes they might even strike you as cheesy), but they’re still smart and they’re still powerful. Reworking them so they make sense in today’s environment and with your individual voice will make anyone a more effective and persuasive writer.
All Marketers are Liars and Permission Marketing, Seth Godin Seth fills out the other side of the persuasion equation. You want to express yourself clearly and give people the information they need to make a buying decision — that’s what copywriting techniques are for.
But you also need to speak to the desire for belonging, the yearning for connection and shared values, that marks every human society, past or present. That’s what Seth’s books and blogs are for. I found these two particularly useful, but if you have a different favorite, of course I want to hear about it below.
How about you?
Do you have any favorite writing books? Are they more “art of writing” or “science of persuasion?”
Let us know in the comments …
The post Your Summer Reading List from the Copyblogger Editorial Team appeared first on Copyblogger.
from Copyblogger http://www.copyblogger.com/writing-books-roundtable/
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annegalliher · 7 years
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Your Summer Reading List from the Copyblogger Editorial Team
I don’t believe in a “writing gene.”
Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well.
Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things.
That’s when it’s time to seek out some good advice.
This week, we asked Copyblogger’s editorial team to share some of their favorite writing books. There’s a mix here — some books are about the art of writing, some about craft, and some about strategy.
Any of them will help you put your words together in more powerful ways.
Here are the recommendations, in each writer’s own words:
Brian Clark
Fun Fact: I’ve never read a “normal” writing book, only copywriting books. So:
Advertising Secrets of the Written Word, Joe Sugarman I have a lot of copywriting books and courses, and if I were starting out from square one today, I’d start here. Joe Sugarman is a direct marketing legend, and he does a great job of getting basic copywriting concepts across in an enjoyable way. So if you’re brand new to copywriting, this is where to go.
Editor’s note: This edition of Sugarman’s book is out of print, but was reissued as The Adweek Copywriting Handbook.
Breakthrough Advertising, Eugene Schwartz For the advanced, here’s the money book, courtesy of the late, great Gene Schwartz. When you’re ready to take it to the next level, this is what just about any highly successful copywriter will tell you is the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.
Stefanie Flaxman
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout It’s a quick read, but every time you pick it up as you progress on your marketing journey, something new clicks into place or it sparks new ideas for a project you’re working on.
And I’m going rogue on my second submission …
My suggestion is to treat every book (or article) you read as a lesson. Why do you like the writing? Why do you dislike the writing? If you answer those questions and study the craft of other writers, you can improve your own writing. See if you can adapt the qualities you like to fit your own style — and avoid the qualities you dislike. 
Robert Bruce
The Unpublished David Ogilvy Though he is most famous/infamous for his industry-shattering Ogilvy on Advertising, Unpublished offers a deeper look into the original Mad Man. His tactics, motives, and strategies are laid bare … not to mention some of the funniest internal memo writing you’ll ever read.
Selected Letters (3 Volumes), Charles Bukowski Another case (for me) in which the writer’s offhand, non-staged work seems so much more alive than what he is known for. Or, maybe I’m just too old and too dead inside to reach for his poetry and fiction over this fascinating, exploding, and beautifully human correspondence.
Jerod Morris
On Writing, Stephen King I love On Writing. It cuts through all the bullshit and gets right to the heart of what it means to write. “Life isn’t a support-system for art. It’s the other way around.”
The War of Art, Stephen Pressfield It actually shares some over-arching thematic similarities to King’s in how uncompromising they are about the commitment it takes to be a good writer, and how writing isn’t about staring out a window and waiting for the muse … but strapping on your work boots, sitting down, and typing. 
Kelton Reid
Besides the obvious — Cialdini, Ogilvy, Schwartz, Hopkins, Godin, McKee, King, Clark, Simone, and Bruce — I have a few other go-to faves:
Steal Like an Artist, Austin Kleon New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine. An authority on “creativity in the digital age,” this guide offers the message: “You don’t need to be a genius; you just need to be yourself.”
Daily Rituals: How Artists Work, Mason Currey How did the greats get it done? If you’re like me and you nerd-out on the processes of annoyingly productive creatives, this is for you. A well-written survey of the daily rituals of 161 novelists, poets, playwrights, painters, philosophers, and more, on how they “… get done the work they love to do, whether by waking early or staying up late.”
Process: The Writing Lives of Great Authors, Sarah Stodola Accomplished journalist, editor, and creative nonfiction author Sarah Stodola compiled a fascinating collection of the habits and habitats of heralded scribes titled, Process: The Writing Lives of Great Authors. Much word-nerdery here. Enjoy!
Sonia Simone
Since I put this together, I got the benefit of seeing what everyone else wrote. I share a lot of the favorites above, but here are a few that my colleagues didn’t mention.
Writing Down the Bones, Natalie Goldberg I read this over and over when I was just a wee writer, and it’s always stuck with me. Goldberg talks about writing as a Zen meditative practice, and this is a book that can help you get out of your own way and start to find your writing voice.
The Writer’s Journey: Mythic Structures for Writers, Christopher Vogler These days everyone and their Aunt Frances has written about the “hero’s journey” and how it informs the stories we tell. Vogler was one of the first, and his book (intended for screenwriters) has lots of juicy ideas you can swipe to inform the stories we tell with content today.
Marketing Bullets, Gary Bencivenga It’s well worth your time to seek out copywriting advice that was written for direct response — particularly what we usually call “junk mail.” These writers had to make every syllable work hard to offset the high costs of a direct mail campaign. Gary Bencivenga was one of the most successful writers ever to work in that format.
His advice “bullets” are old-school (sometimes they might even strike you as cheesy), but they’re still smart and they’re still powerful. Reworking them so they make sense in today’s environment and with your individual voice will make anyone a more effective and persuasive writer.
All Marketers are Liars and Permission Marketing, Seth Godin Seth fills out the other side of the persuasion equation. You want to express yourself clearly and give people the information they need to make a buying decision — that’s what copywriting techniques are for.
But you also need to speak to the desire for belonging, the yearning for connection and shared values, that marks every human society, past or present. That’s what Seth’s books and blogs are for. I found these two particularly useful, but if you have a different favorite, of course I want to hear about it below.
How about you?
Do you have any favorite writing books? Are they more “art of writing” or “science of persuasion?”
Let us know in the comments …
The post Your Summer Reading List from the Copyblogger Editorial Team appeared first on Copyblogger.
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