“Instagram allows us to be extremely close to our customers. When they're scrolling through beautiful pictures, getting inspired, we are right there with them.” – @aeromexico

“The main reason we invest so heavily in advertising on Instagram is because it allows us to measure what happens after the click. When someone clicks on our ad we can track what they do next and if they ended up making a purchase.” – @cornershopapp

“Advertising on Instagram connects us with customers who really want to be inspired.” – @palaciodehierro

Watch the complete Instagram Global Spotlight series here.