sportmediaeltham

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Week 12 - Live Stream

Throughout this activity a variety of technical skills were learned involving setting up a livestream, participating with an audience and overall producing of the live stream. Live streaming is a valuable tool as it can help connect you with an audience live and interact with them with no delay.

“There are 163.4 million consumers of live streamed content in the United States alone in 2023” so far. (Ruby, 2023). This shows the sheer amount of volume consumed through livestreams just in 5 months of this year. Therefore, live streaming is a valuable tool for all businesses to connect with millions of people at once. 

Live streaming can serve a sporting organisation as it enables them to reach out and connect to majority of fans, advertise their product live, create competitions polls to engage fans etc.’

Live streaming assists sport organisations as live streaming assists the influence of consumers purchasing decisions (Li-Ru et al., 2023). This can add immense value to organisations as it can essentially add free advertisement to viewers of the live stream bringing in more sales etc.

In addition, live stream can assist in building a community for the organisation and attracting viewers and followers are key aspects in achieving sustained revenue. (Wei et al., 2022).

Live streaming is not only beneficial for the sporting organisation but the fans too as it makes the fans feel like they are involved through participating commenting etc. it adds excitement for the fan and helps build a community around the organisation with other fans with the ability to communicate not just with the organisation but other fans too.

References:

Li-Ru, C., Farn-Shing, C., & Der-Fa, C. (2023). Effect of social presence toward livestream e-commerce on consumers’ purchase intention. Sustainability, 15(4), 3571. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_doaj_primary_oai_doaj_org_article_3003b98223994238a7071983b2ed1cbe

Wei, W., Minxue, H., Shiyong, Z., Liangtong, L., & Wang, L. (2022). The impact of broadcasters on consumers intention to follow livestream brand community. Frontiers in psychology, 12, 810883. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_doaj_primary_oai_doaj_org_article_3aa0f7d4278a49de8ef16e88001fdb00 

Ruby, D. (2023, April 11). 52 Live streaming statistics for 2023 (data & insights). Demand sage. https://www.demandsage.com/live-streaming-statistics/ 

Google Drive Link:

https://drive.google.com/file/d/1oXmO3LNUeIgnLgc0yDDCkzMLDORufOgm/view?usp=share_link

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Week 11 - Interactive Article 

Creating an interactive article provides a variety of skills and applications. Throughout the creation of our article the knowledge of creating the blog website, setting up sections within it as well as learning how to embed images, audio and videos within the article.

Articles particularly interactive ones can be very useful and more and more writers, journalists etc. are starting to use them (Conlen et al., 2019). Their value can be immense as it can provide organisations more engagement through their own website through embedded links, more engagement on their youtube, Instagram etc. through links as well showing off highlights or aspects that are mentioned throughout the article. Therefore, for a sporting organisation this can lead to tremendous growth through many avenues such as membership if they have embedded that in their article as well. There are a variety of ways to profit of this for an organisation and its this multitude of options that makes it very valuable.

Articles are a good way for consumers to receive information with digital media growing more and more with new ways to interact with sporting organisations (Harris). Through interactive articles consumers have the ability to see a variety of information which can be beneficial to them through not just reading but accessing embedded links which may be highlights, scores etc. to catch them up on all the latest news. It enables fans to be in the loop of everything and it is this connection that fans will feel empowered ad have brand love and loyalty which will keep them returning to the articles or sport organisation as a whole (Vale and Fernandes, 2018).

References:

Conlen, M., Kale, A., & Heer, J. (2019). Capture & analysis of active reading behaviours for interactive articles on the web. Computer graphics forum, 38(3), 687-698. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_proquest_journals_2269400926 

Harris, N. The impact of social and digital media on sport. La Trobe university. https://www.latrobe.edu.au/nest/the-impact-of-social-and-digital-media-on-sport/ 

Vale, L., & Fernandes, T. (2018). Social media and sports: driving fan engagement with football clubs on facebook. Journal of strategic marketing, 26(1), 37-55. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_informaworld_taylorfrancis_310_1080_0965254X_2017_1359655 

Article Links:

Title:  Eltham Wildcats NBL1 Update

https://davins1.sg-host.com/?p=3057&preview=true

https://davins1.sg-host.com/wp-admin/post.php?post=3057&action=edit

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Week 10 - Short form interviews 

During this week we furthered on from the video editing into editing for different platforms, mainly shorter form platforms such as TikTok. This week we learnt about how to add overlays into interviews to showcase topics being talked about with highlight packages and training footage. The ability to integrate footage into interviews whilst maintaining the overall integrity of the interview was a key focus (Escamilla-Fajardo et al., 2021). Sporting organisations will utilise shorter format interviews or videos on platforms such as TikTok in order to engage with a different age demographic. Whilst they are targeting different people the organisations need to make sure they are still producing high quality engaging content that will keep viewers coming back to their pages and engaging on their posts. Sporting fans follow the same trends as everyday social media uses and being able to access TikTok content from your favourite sporting club or league has enabled fans to become even more connected as they no longer have to spend 10-15 minutes watching a press conference. Now they are able to go onto TikTok and watch the main snippets and get their knowledge from these platforms rather then spending large amounts of time listening and watching (Carter et al., 2021).

References:

Carter, Hall, E. E., Ketcham, C. J., & Ahmed, O. H. (2021). Not Just for Dancing? A Content Analysis of Concussion and Head Injury Videos on TikTok. Frontiers in Sports and Active Living, 3, 692613–692613. https://doi.org/10.3389/fspor.2021.692613

Escamilla-Fajardo, Alguacil, M., & López-Carril, S. (2021). Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course. The Journal of Hospitality, Leisure, Sport & Tourism Education, 28, 100302. https://doi.org/10.1016/j.jhlste.2021.100302

Google Drive Link:

https://drive.google.com/drive/folders/1XAtOmISKDGoykPBoGct7NNkFsgIO014R?usp=share_link

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Week 9 - Edited Footage (Long Interview)

During this week we covered how to edit the two camera interviews on Adobe Premier Pro, we learnt about colour correction as well as how to add music and effects on top of sound whilst making a coherent and fully edited interview for our partner club. The need for sporting organisations to have high quality edited footage of their interviews, game highlights and any other content that is being pushed to their fans is ever increasing (Bai et al., 2022). In a day and age where software is readily available at low costs, sporting organisations need to make sure they are staying on top of the trends and keeping their stakeholders and fans engaged with whatever content they are distributing via video footage. Today’s fans expect good quality video on social media platforms, so it is vital sporting clubs are able to give them that. The ability to access high quality video from sporting organisations for fans is increasing the overall fan experience, not only do they get high quality productions of games they also get high quality short format videos such as interviews and press conferences. Fans want to see high quality video and as they are getting it, the level of fan happiness and overall desire to continue to engage is increasing (Kocyigit & Akaltun., 2019).

 References:

Bai, Fu, K., Fu, W., & Liu, G. (2022). Quality of Internet Videos Related to Pediatric Urology in Mainland China: A Cross-Sectional Study. Frontiers in Public Health, 10, 924748–924748. https://doi.org/10.3389/fpubh.2022.924748

Kocyigit, & Akaltun, M. S. (2019). Does YouTube provide high quality information? Assessment of secukinumab videos. Rheumatology International, 39(7), 1263–1268. https://doi.org/10.1007/s00296-019-04322-8

Google Drive Link:

https://drive.google.com/file/d/1SltSaAkKsvkOTdnRdkn1bpdOL4066ZXX/view?usp=share_link

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Week 7 - Two Camera Interview Footage

During this week we were required to take three two camera interviews whilst following basic video structure and rules. During this week we learnt about different types of camera angles, the rule of thirds and the idea of keeping every shot on the same plane (Willis et al., 2023).  Sporting organisations would use two camera interviews in their weekly social media schedules whether it is interviews with player or coaches most sporting teams would utilise this method of interviews (Wittenberg., 2009). Reasons for this include keeping fan engagement through allowing them to hear directly from players and coaches whilst being able to see their emotions and reactions as well as providing a different angle within the same footage. Two camera interviews are beneficial for fans in the same way it is helpful for entire sporting organisations, it allows for them to feel connected to the players as well as getting the relevant information they want. Interviews have been a part of sport but the ability to have them with multiple angels has really increased the fan experience on social media and other sources of media within the sporting world. Fans and organisations have benefited form the ability to hold multi camera interviews.

 References:

Willis, Friedel, K., Heisten, M., Pickett, M., & Bhowmick, A. (2023). Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With "Patient Influencers" Journal of Medical Internet Research, 25, e41867–e41867. https://doi.org/10.2196/41867

Wittenberg. (2009). Using social media to build a global market - An interview with Leon Wittenberg of Soho - Social Media Consultancy LTD. Journal of Digital Asset Management, 5(5), 274–285. https://doi.org/10.1057/dam.2009.20

Google Drive Link:

https://drive.google.com/drive/folders/1iptg5XtQk-yk5kTM-PXH2qe-Vq5m-Emz?usp=share_link

[sportmediaeltham]

Week 6 - Action Photos

Throughout this entry we developed skills of photography. To go in further specific skills of photography were gained such as learning about exposure, depth of field, dynamic range, rule of thirds, symmetry and more. These skills are vital as people communicate heavily through visual imagery such as photos (Banks, 2011). 

For sport organisations photography can be essential as it displays their game and special events of their game to not only fans but those who may not be too familiar. As it can help display not only the game itself but behind the scenes photos and more (format) helping potentially bringing in more fans helping the organisation grow their fanbase as well as financial gains too.

Photography in sport is an essential part of the experience for fans as especially in today’s age photos can be taken anywhere on a variety of devices that most people would have (Souad et al., 2018). Fans can share their experience of sporting games through photos with the organisation and other fans and it is a way to heighten the experience and make all consumers feel involved. It is also valuable for fans who may miss the game to see photos of parts of the game as well as general providing of updates throughout the game paired with a photo which is beneficial for engagement.

References:

Format. Sports photography: everything you need to know to get started. https://www.format.com/online-portfolio-website/sports-photography/guide#:~:text=Sports%20photography%20is%20a%20type,as%20well%20as%20the%20sport.

Banks, M. S. (2011). The perceptual basis of some rules of thumb in photography. I-perception, 2(4), 294. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_doaj_primary_oai_doaj_org_article_0008c963c582432e825f5ed85a4ae6c7 

Lahrache, S., El Ouazzani, R., & El Qadi, A. (2018). Rules of photography for image and memorability analysis. Iet image processing, 12(7), 1228-1236. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_iet_journals_10_1049_iet_ipr_2017_0631

Google Drive Link:

https://drive.google.com/drive/folders/10CPi9Pgzc6jgdKXsQGwKcgXFkA-hqQMN?usp=share_link

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Week 4 - Podcast 

During week four and the production of our podcast for the Eltham Wildcats we were able to learn about the technical elements of both the podcast itself and the editing software that was used at the time. Being able to understand what software to use when recording and the types of questions that should be asked to allow for a flowing conversation were learnt during this week. Included in this was the ability to learn and understand how to use Adobe Audition and all the tools that can be used to increase the nature of the podcast through sound effects, music, and overall flow of the podcast. The idea around making accessible content that both fans and other stakeholders can engage with in not foreign to the sporting world but the introduction of podcasting is an important way to keep that connection strong and current Patel et al. (2022). Sporting organisations and their media departments may use a podcast with players to establish further connection with their local fans and their global audience (if applicable). According to Gachago et al. (2016) podcasting is a way that companies and organisations to stay connected with the outside world whilst being able to reflect a desired image within the industry.  A podcast would add to the fan experience for the same reasons a sporting organisation would use one. Having an ability to listen to your favourite players talk about your club is something that a podcast does and something that most passionate fans would eat up if it was available to them.

 References:

Gachago, Livingston, C., & Ivala, E. (2016). Podcasts: A technology for all? British Journal of Educational Technology, 47(5), 859–872. https://doi.org/10.1111/bjet.12483

 Patel, Powers, S. L. D., & Parrish, R. K. (2022). Modernizing the American Journal of Ophthalmology: Social Media, Podcasts, and Digital Illustrations. American Journal of Ophthalmology, 239, ix–x. https://doi.org/10.1016/j.ajo.2022.02.005

Google Doc Link: 

https://drive.google.com/file/d/18wKSeLV-TL6e5SxmntEYbhTMZJfct8ux/view?usp=share_link

[sportmediaeltham]

Week 3 - Game Day Program

Creating a gameday publication helps learn skills in relation to putting together a complete and flowing piece involving many different aspects. Including writing and putting together an article relating to the partner club, putting together team lists and a game preview for the upcoming game and advertising for the clubs sponsors.

Creating a publication like this is hugely beneficial as it provides information on the team or club as well as information on upcoming games etc. This can help provide when and where for games as well as other information to reach fans on a variety of platforms. (Horowitz, 2020).

Marketing in sports is essential to connect with their fans in a variety of ways (Scola and Gordon, 2018). A publication is a perfect way to advertise for a sport organisation as it can provided a variety of usual information for fans including time and place of games therefore hopefully selling more tickets and or memberships for games.

Gameday publications can be sent out in a variety of forms and for fans that is essential for fans as Huseyin et al. (2021) states that communicating information with fans is a very important aspect. So, providing a publication available on multiple platforms enables fans to consume information about the organisation, team etc. wherever and however they want. If fans can’t get to games, it provides previews and articles about the team in recent weeks as well as provides information about the upcoming game for fans who do want to go.

References:

Huseyin, K., Metin, A., & Hedlund, D. P. (2021). The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviours. International journal of sports marketing & sponsorship, 22(4), 699-720. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_proquest_journals_2579993050 

Horowitz, N. (2020, August 25). The gameday content strategy sports marketers need to know. Greenfly. https://www.greenfly.com/blog/gameday-content-strategy-framework/#:~:text=A%20thoughtful%20gameday%20content%20strategy,photos%20and%20videos%20%E2%80%94%20and%20shared. 

Scola, Z., & Gordon, B. S. (2018). A conceptual framework for retro marketing in sport. Sport marketing quarterly, 27(3), 197. https://primoapac02.hosted.exlibrisgroup.com/permalink/f/afosdf/TN_cdi_proquest_journals_2161255143 

Google Doc Link:

https://drive.google.com/file/d/1WbKFml-JCB_EUXcDIAJ2AOMRTDc2EZMs/view?usp=share_link

[sportmediaeltham]

Week 2 - Social Media Templates 

During the second week we worked on several social media post templates for our desired organisation (Eltham Wildcats). The main technical skills that were learnt during this week were around the use of negative space, Emphasis, Contrast, repetition, Alignment and Hierarchy. The main three that we focused on and learnt the most about during the week was repetition, hierarchy and negative space usage. The digital media world of sport can utilise templates and these elements of design on their social media channels to create one cohesive and repeatable brand that allows for a club to position themselves positively within the world of sport and the further business world (Peters et al., 2013). Having a cohesive brand and repeatable nature of social media posts allows for clubs to engage their fans more than traditional styles of media as the fans are able to get raw moments from their club directly and are able to associate with their club’s brand and strategy (Mount & Martinez., 2014). Social media posts and brand positions are set up in such a way that fans and general users are able to understand and categorise each club and understand and associate with them as they please.

 References:

Mount, & Martinez, M. G. (2014). Social Media. California Management Review, 56(4), 124–143. https://doi.org/10.1525/cmr.2014.56.4.124

Peters, Chen, Y., Kaplan, A. M., Ognibeni, B., & Pauwels, K. (2013). Social Media Metrics — A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing, 27(4), 281–298. https://doi.org/10.1016/j.intmar.2013.09.007