Bengaluru bydesign; Identity design; Bangalore
We’re dotting the i’s and crossing the t’s to make this design portfolio-friendly. Get in touch if you would like to receive updates and hear more about our process.
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Gorilla Barfare; End to end – Brand identity; Bangalore
We’re dotting the i’s and crossing the t’s to make this design portfolio-friendly. Get in touch if you would like to receive updates and hear more about our process.
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Loyal World Market; Photography and social media; Bangalore
Carrying minimal camera equipment, two creative heads make a long-haul trek to Whitefield. The agenda? Shoot the store, the food in it, and dash out. A couple of hours later, the team has gathered enough visual content to use for an entire month. Designs in this project were created in a way that subtly but consistently resonate the identity of Loyal World Market. Word play and colours added to the mix as simple zoom-ins and juxtapositions of the photographs within the logo form, created unique social media pieces for the brand.
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Fish Chain; Van wrap prototype; Bangalore
By utilising classic Channapatna toys as the scale models, these Tata Ace delivery-van prototypes reflect an endless community through patterning of the logo-form and repetition in video. Customised with wooden buttons and other organic accents, the brand’s playfulness is exemplified through the van’s rickety motion – perhaps mimicking the local roads of Bangalore/Coimbatore or referencing the soft waves of the sea. In chorus, the stop motion montage shows off the brand’s South Indian roots while parts of the design showcase the eco-rich plethora of sand and sea.
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Shiatsu; Identity design and stationery; Switzerland and Bangalore
Shiatsu aims to create a balance between the mind and body. It is an alternative form of medicine and healing that originated in Japan. The logo uses a sumi-e brush stroke, enveloped by a circle that symbolises the land of the rising sun. The upward lift in the brush stroke represents Swiss landscapes - where the practice is located. The logo fuses cultures/motifs and takes on the terracotta brown with a blend of sea and sky blue. The holistic form is minimal and emotes a sense of calm and wellness - like the art of Shiatsu.
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The Colour of Dawn by Janaki Murali; Book Cover; Bangalore
While the typography for this book is imagined as written by Kunjan, it leads into railway lines, hinting at the conflicts and crossroads that he, along with other pivotal characters face in their journey. The colourful imagery symbolises love, beauty and hope; whereas the greyscale/sepia tone with the tearing technique addresses issues such as fear, oppression, physical actions, and national chaos. The print edition features the deboss technique, which further emphasises the harsh drama and shows that even negativity has reason and hope.
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The People’s Fabric (Studio Parva); Identity design; Australia, Indonesia and Bangalore
The People's Fabric is a collective in Borneo (Indonesia) that craft handmade ikat pieces. The letters “O” and “A” visually form a person, while the multiple lines represent the many indigenous women involved in weaving these unique stories. The whole typographic form is similar to the patterns formed in ikat. The natural dyes used within the process lend themselves to the earthy tones we have derived for the identity. Showcased as statement pieces in Australia, they ensure a sustainable source of livelihood for the collective, thus empowering the women.
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Krukid; Identity design & stationery; Bangalore
Shalini Narrain is a whirlwind of a character and Krukid, her fashion label, needed to be equally eccentric. As we began with wild, droopy illustrations and freeform bubble text, the artwork gradually morphed into a clear, composed structure. The boxed design contains what is perhaps the method to her madness - going from straight to topsy-turvy or topsy-turvy to straight. To attach a personal stamp from the artist, a star was introduced in between the letters ‘u’ and ‘i. The star can be viewed straight whilst turning the logotype on its head.
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Yolk; Identity design & stationery; Bangalore
The new version of this identity is minimal. With its clean typography, the yellow full stop signifies how it all begins and ends at yolk, how ideas get their finish at the company. The simple 3 colour approach is subtle as it moves away from the earlier bulkier version which utilised the alphabet O to show the egg yolk. The textured background references concrete and recycled carton found in egg packaging, and the italics depict a sense of motion, showing the studio is always moving forward.
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The Local; Menu design & photography; Bangalore
The Build your own burger (BYOB) menu, as the name suggests, was designed so that anyone can make his/her own burger. Packed in the smoked buns are juicy styles such as the Goan Caffreal, Kerala roast, Chettinad, Achari & Makhani. Photography peppered with quirky illustrations of chefs, animals, and drinks, were used to compliment the Indian culinary flavours. If you fancy some comfort food with a nice beverage, head over to the pub to see our work up close.
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Side B Track 3; Identity design & stationery; Bangalore
Initial sketches for this odd ball brand revolved around geometric shapes & right angles. The term made us think of digital lettering found in amplifier sets, cassettes from the eighties, and typography used by hip-hop record labels. Knowing the client’s musical influences also helped during the development. The final version is a combination of the first letters of each word along with the number 3. A neon variant of turquoise is used, contrasted with deep blue. The animation is electric, inspired by the glitches found on VHS tapes.
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