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Politics and Social Media
Recently Mashable had an article about how young Democrats are more active than Republicans on almost every major social-media platform.
It was based off of a new study published Tuesday by Harvard's Institute of Politics. The Institute of Politics surveyed 3,058 Americans aged 18 to 29. The largest split between Democrats and Republicans was Google+, 52% of Democrats polled have an account on the platform, while Republicans polled in 36%.
Twitter and Pinterest both showed only an 8% difference between the political parties and these are the only social media networks in which Republicans have a lead. Surprisingly Facebook was most popular among both parties, with 87% of Democrats and Republicans using the social-media giant. I thought this was very interesting because I would have thought Twitter would be the most popular between the parties.
According to the study, Facebook was polled as the most essential network overall, but Pinterest had the most growth in users since 2013, with an 8% change.
Google+ is most popular among graduate students where 61% have an account while only 40% of high school students and 41% of undergraduates are on the site. In the article it states that college students use Facebook, Twitter, Instagram, Pinterest, Snapchat and Tumblr all more than young Americans who are not engaged.
Overall I found the article and study interesting and surprising because some of the facts in the study seemed to be the opposite of what one can see on different social media platforms. For instance I feel that more young people use Snapchat than college students. Otherwise these statistics are interesting and could be useful for deciphering different specific demographics online.
-Ava Salitsky
#politics#mashable#Twitter#Pinterest#google#google +#facebook#linkedin#republican#democrats#Social media#internet#interesting#snapchat#instagram#tumblr
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The toughest job in the world
Think of the toughest job you could come up with. What does it involve? Too many hours, too much of a workload, or is it the lack of holiday vacations?
Creators at Mullen came up with this "tough" job, and held real interviews via Skype, with real people. Imagine everything you wouldn't want in a job –– no breaks, no days off, NO pay. That's right. Zero pay, no salary, free labor. You can imagine how you'd react to hearing this, and you can be sure the "candidates" for the position reacted the same way.
These "candidates" were given the "job" description, which was obviously made up for this purpose, and they were given the chance to accept or decline. Again, obviously, they all declined with a strong disposition. They commented on the job being "inhumane," and just a plane old "sick joke." But then there was a twist.
This "job" is held by millions of people. It is a real job, and people really do it everyday with no pay. Willingly, with a happy disposition, if you will. I've posted the video for you all to see. It's not only arguably the hardest job there is, but we take the ones who hold the position for granted. Take a look for yourself, you might just end up sending a "thank you" card.
http://www.youtube.com/watch?v=HB3xM93rXbY
-Shae Riley
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New Twitter Layout
Twitter took to its blog a couple weeks ago and debuted their brand new look. Guess what? It looks a lot like Facebook. This comes as no surprise as social media platforms like Instagram and Pinterest are popular with millennials. It is also not surprising because it takes new Twitter users an estimated month to become comfortable fully using the platform.
A recent Fast Company article; http://www.fastcompany.com/3028823/fast-feed/say-hello-to-the-new-twitter mentioned that existing users probably won't be thrilled about the new design. However, personally I am excited about the change. The only reason I go on Twitter is to either do research on a company or to check up on my closest friends activity. I know people that check their Twitter feeds religiously (like I check my Instagram). I just can't get into it and I think that partly is because of its current layout. I find it tiring to scroll up and read through people's tweets whom I frankly don't really care to read. I am a very visual person and I think that's partly why I like Instagram so much. Hopefully with this new layout I will be more apt to actually tweet more often and follow others pages.
There are also some new features with the new Twitter redesign that will be interest to newcomers and existing users alike. There will now be a large cover image on your profile (think Facebook), your favorited/ retweeted tweets will appear in larger text, you can pin your own tweets to the top pot your page (think Pinterest) and you can now filter the tweets of those whom you might follow or are considering following. Don't expect to see the new layout on your profile just yet. Only a select few like Kerry Washington, Channing Tatum and the FLOTUS herself get to test it out before its official release.
Nonetheless, these new additions will be good for Twitter. In my opinion change is good and I'm sure they'll reap the benefits of this redesign.
- Chelsea Keyes
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Funny Random Twitter Accounts
As everyone is finishing up their last classes and moving on to finals, I figure I would share something kind of fun for my last blog post.
I found this article on Mashable about 9 super funny twitter accounts.
Heres an example of @thepizzafacts. Pretty funny.
Here is one from @simplebagle.
Also, not how many retweets and favorites these two accounts get from each of these posts. It's very interesting to see what people in the world like and want to share with their followers. Simple strange twitter accounts like these have tens of thousands of followers. Personally I like to see things like these, especially at a stressful time like finals week. Its just a little bit of comic relief. What do you think? Annoying or funny?
http://mashable.com/2014/03/13/food-twitter-parodies/ - Full article
- Ryann
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Big news... my favorite guitarist went to space earlier this month!
Alright, sort of. On March 29th, John Frusciante's newest solo album, Enclosure, was actually loaded onto a Cube satellite called Sat-JF14 and then launched into the exosphere aboard a rocket.
Starting on March 31st, JFru fans with iOS or Android mobile devices could download a free app that allowed them to track the satellite. Then, when the satellite orbited over their geographical area, they could unlock and listen to the album, which was available for unlimited streaming until the satellite drifted out of the region. Additionally, fans with the app had the ability to communicate with one another about the new music. The transmission ended on April 7th, followed by the world-wide release of Enclosure.
Here's what the app looked like:
Most out-of-this-world album promotion ever, right? (No pun intended, I hate puns)
I know I've said time and again that I don't intend to get a smartphone, but if ever there was a time it would've been cool to have one, this would have been that time. A CD copy of the album came in the mail for me on the day of the worldwide release, but I felt like I was missing out on something really exclusive when the album was only available via satellite transmission. I guess deep down I'm a little worried that this won't be the last crazy cool thing I'll miss out on because I'm not a smartphone user.
So are experiments like the Sat-JF14, and access to them, an issue of privilege, or advantage? I'm sure I'm not the only John Frusciante fan who couldn't access the pre-release because of technological limitations. I really love the idea of creative promotions like this, but I'm wondering just how soon the non-smartphone users will be totally left in the dust. How much longer do I really have?
-Rachel Corning
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Getting Back to Your Roots
Much like the title says, it's always important for us to really center ourselves, to remember where we are from, our morals, and our values. All too often, we get lost in the things that get us up in the morning; work, errands, appointments, and other necessary obligations. Sometimes, it takes some deeper thinking and self-investigation to bring ourselves back to the reality that is within... And so, that is why this post is so important, because on a more social media and technological point of view, it's always important to get back to the roots of memes. Overly Attached Girlfriend Grumpy Cat Condescending Wonka Where did they all come from? What is their purpose? Why do they even exist? Well, for one thing, they're pretty funny. And for another, because they're so funny it's easy to bring a community of people together that might otherwise have little in common. Here is a quick summary of the "Origins of Memes" "Am I the Only One" (source: the Big Lebowski "Aaaand it's gone" (South Path) "Condescending Wonka (Willy Wonka and the Chocolate Factory) "I don't know what I expected" (Arrested Development) "I don't want to live on this planet anymore" (Futurama) "I should buy a boat cat" (Bjork) "It's a trap" (Star Wars) "I have made a huge mistake" (Arrested Development) "Not sure if..." (Futurama) "Yes, this is dog" (Pejzazi U Magli (1984) "Ain't nobody got time for that" (youtube.com/lucasmarr) "You don't say" (Vampire's Kiss (1988))
There were so many more, so check out the video to see for yourselves! Some, I've never seen on the internet before, but have otherwise in movies or tv shows. Because memes go around the internet so quickly, it can be hard to tell where they actually originated from, so this was a nice little roundup. [the video] https://www.youtube.com/watch?v=u1T5aHq1SAo#t=192
[the article] http://mashable.com/2014/04/08/origin-of-memes/
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The Breathalyzer You Can Take to the Bar
![Tumblr media](https://64.media.tumblr.com/30a08610f768e34c3b454dbc32ffe906/tumblr_inline_p95awwOAkJ1sy1wwa_500.jpg)
Alcohoot is a breathalyzer that connects to you smartphone. The small black device plugs into you’re headphone jack. You blow into it and using police-grade accuracy it reads blood alcohol content in a matter of seconds. The device is small enough to fit in your pocket and only weighs 50 grams, which makes it easy to carry when you’re out on the town.
The device goes along with an app, which logs your BAC every time you blow into it through out the night. According to Popular Science, the device “displays you blood alcohol content within a hundredth of a percent.” It takes your results and compares them to your country’s legal limit (0.08 in the US). If it suggests that you should not drive it will suggest nearby restaurants where you can sober up or it will call you a cab or Uber to bring you home.
Alcohoot recommends that you wait 15 minutes after your last drink to use the Breathalyzer. There is a timer feature in the app to help you keep track of when the 15 minutes is up.
I found it interesting that the app tracks personal data and give suggestions as of how to pace yourself next time and stay out longer. The app also helps you avoid over consumption, so you don’t wake up in the morning with a hangover.
You can buy an Alcohoot on the company’s website for $119.
I was curious of how accurate Alcohoot is, since they claim that it is as good as the breathalyzers police use. I found this video of a police officer who helped Alcohoot do a comparison.
http://www.alcohoot.com/
http://mashable.com/2014/04/10/alcohoot-connected-breathalyzer/
-Phoebe Axtman
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Dove Does It Again:
Beauty is something that has evolved over the course of time. From generation to generation beauty has been defined by different outward appearances. In this video, sponsored by Dove, Dr. Ann Kearney-Cooke sits down with women who struggle with self-esteem issues. At the end of each of the conversations with the women, she offers them what's called a beauty patch, much like a patch one might wear to quit smoking or relieve the feeling of seasickness. The women are instructed to wear the patch on their arms and keep a video log of how they feel over the course of the next 5 days. All of the women document a significant change in their attitude towards their appearance or level of confidence. At the end of the video Dr. Kearney-Cooke sits down with each women to reveal the contents of the patch. Each woman is shocked and almost a little embarrassed when they learn that there was nothing on the patch.
We live in a world of quick fixes where women would pay good money for a patch that helped them feel beautiful. What's so unbelievably sad is that we still live in a world where women are judged simply by their outward appearance and not by their value or intellect. Dove has been working to educate women about the importance of self-love. I have always been an advocate for the projects that Dove puts together and I wish more companies were committed to the same cause.
When I was in high school I led a Dove Self-Esteem workshop for young girls in my community. I was shocked to see how many of them compared themselves to women they saw on television or in magazines. Young girls have such an unrealistic and unattainable idea of what beauty is because of what they've been shown in the media. The strong, smart, and intelligent women in our lives are the ones we should look up to, guiding each other through this bumpy road to self-love and established self-esteem. Mothers, daughters, sisters, aunts, neighbors, community members can all join in this conversation and help the young girls who they love and care about to love and care about themselves.
-Maggie Murphy
#dove#Dove Campaign#simmcommsm#simmons college#social media#beauty patch#rb-x#self-love#self-esteem#motivation#start talking
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Billboard X Twitter
Twitter announced this week that it will team up with Billboard to create real-time conversations about music and trending music topics. Music is the most talked about topic on Twitter. This pairing aims to create a new industry standard for tracking and surfacing conversations around music as they happen. This news comes just after Twitter announced that it will shut down it's #Music app on April 18th. The service failed to gain mainstream attention and the new partnership with Billboard will serve to take its place. In 2013 alone, Twitter users sent more than one billion tweets about music. @Billboard and @TwitterMusic accounts will share information about trending music, including when new music and artists begin to gain traction.
Music takes up it's own corner of the internet and it's an industry that generates $16.5 billion a year. What better way to feed an industry that's fed us, creatively, spiritually, emotionally, etc., than to talk about our favorite songs and artists, while learning about new ones. I think this idea is genius and it's evident that services like Spotify, iTunes Radio and others like them are going to find a way to join the conversation. I'm excited to see how this impacts the industry and what new music I can be introduced to via Twitter.
-Maggie Murphy
#simmcommsm#simmons college#social media#twitter#billboard#music#music industry#conversation#spotify#itunes#itunes radio
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The Dark Side of the Internet
As much as I hate to admit it, I read those incredibly trashy Buzzfeed, Thought Catalog, Huffpost and Cosmo articles more than I care to disclose. Some of the more catchy titles being:
“23 Reasons to Drink More Wine” (as if I need a reason)
“Dating by numbers: 12 Rules to Live by”
“11 Flirting Fails You Definitely Made at the Bar Tonight” (We’ve all been there)
“I Voluntarily Signed myself into a psych ward”
“27 Things White Girls Love More Than Starbucks”
“17 Hangover Cures From People Who Drink A Lot”
“Every Year of Your Twenties, Ranked From Worst to Best”
“The Surprisingly Hot Kind of Sex You’re Not Having”
Trashy. You get the idea.
For the most part, these articles provide comic relief and occasionally interesting insight. Buzzfeed is often praised based on their fast-moving stories that drive traffic across social media channels which makes me feel slightly less guilty about the amount of time I spend browsing the site.
I recently stumbled across an article on Buzzfeed titled, “Pro-Anorexia Sites Are Selling Bracelets to Promote Eating Disorders”. The article mentioned the power pro-ana and pro-bulimia communities have online where users can anonymously trade tips and support one another in their desire to lose weight. Yikes. It is so unfortunate how as social media has evolved, the strength of these negative online communities has increased. The majority of my friends have experienced some form of disordered eating. Many of who, are capable of labeling the amount of calories in any food, obscure or not. Unfortunately, being around so many people with eating issues has made me an expert on the subject. So often, there is discussion regarding the 10 best fat burning foods posted on SELF or the 20 foods that boost your metabolism on Huffington Post. Similar to how I’m feeling about politics these days, I literally cannot keep up. It’s exhausting.
I find it alarming how simple it is for a nine-year-old girl to hop on the Internet and research fad diets or calculate how much she can consume in order to lose weight. Access to the Internet has become so second nature to us that it’s sometimes hard to take a step back and remember that it can be a very dark and scary place. Source: http://www.buzzfeed.com/juliegerstein/pro-anorexia-sites-are-selling-bracelets-to-promote-eating-d -Molly Hines
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"The Complete Social Media Cleaning Checklist"
Since it's official spring (although it barely feels like it!), lots of people are aware that they need to clean up around their house, their cars, and according to an article by the above title, their social media presence. The article listed 4 ways to declutter your online social media platforms, which I thought was pretty interesting and helpful.
The first was to "revisit goals and asses performance". From a college student's perspective, I think the best way to go about reassessing performance goals and performance would include our personal brand statement, like we talked about in class tonight. Who are we and who do we continue to want to be? What is the point of having a Twitter, Facebook, Instagram, etc? The second was to "audit current accounts", meaning which accounts have we made and which ones do we actually use? It's probably wise to delete the ones we don't use, and really put some effort into the ones we're more inclined to utilize. It's better to put lots of effort into one or a few things as opposed to putting little effort into many, right? The third tip that this article gave was to "explore new options". From my own personal stand point, I want to check out Stellar, the app that Kate was talking about. That looked really cool, and I like designing my own pictures and making them look different. There are so many more apps out there, and there will continue to be many more, so it's a good thought to search for a few that might be on the rise very soon. Lastly, the fourth tip was to "make maintenance part of the regular routine". I definitely agree. I can attest to going through some of my tweets and deleting a few because they weren't as funny as I thought they were at the time, didn't make sense, or because of the positions I hold in my job and internships, just shouldn't be available for public viewing. I think it's definitely worth it to take a look through anything you've posted and to just clean it up a bit, even if it takes some time. Generally, I thought this article was really helpful and kind of a little wake up call that our homes aren't the only things that need cleaning this time of year. source: http://searchenginewatch.com/article/2337030/The-Complete-Social-Media-Spring-Cleaning-Checklist
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Virtual Escape
With all these new advancements in mobile apps and social media coming out it's becoming seemingly harder to face reality. Clearly from my previous post, I struggled a lot during my measly 24 hour social media detox. Subsequently, I can't help but think that our generation is becoming way too reliant on social media to feel "connected", when often time we're disconnecting ourselves from real life.
For example - all of these new apps surfacing that can help you avoid your "friends". I think avoiding awkward encounters might take some thrill out of life. Think about all those times you talked to your friends about running into "him" or "her" and laughing about it. The app Split, which is similar to Cloak, when connected with Facebook alerts you when that person is nearby and actually shows you a route to avoid them altogether.
I do see the rewards of apps like these, but truthfully I don't want my phone dictating my life's direction. Whatever happened to "Life Happens"? One article from Reuters dubbed these apps as "anti-social media" and I have to agree. I'm all for concierge services via my iPhone, but when it comes to dictating life's natural course I think things have gone a bit too far.
However, if you have a stalker, by all means download one of these apps!
Another trend I can't help but notice is virtual reality. With Facebook recently buying Oculus; a virtual reality headset for 3D gaming, escaping from reality is hotter than ever. I heard about Oculus a couple of months ago from my cousin that works at a local venture capital firm in Boston and she actually got to test one out! Don't get me wrong I think the concept is totally cool and could be a game changer when applied to a wide array of industries, such as healthcare. However, what has me concerned is a point that my professor raised in class last week. In my storytelling class it was stated that this virtual reality trend might even replace travel in the future. That is a scary thought to me. Technology and social media definitely seems to be headed in this direction. I just hope overtime we as a society don't forget to actually smell the roses... not just virtually.
- Chelsea Keyes
Sources: http://www.theguardian.com/technology/2014/mar/31/oculus-rift-facebook-virtual-reality
http://www.theglobeandmail.com/technology/digital-culture/anti-social-media-apps-that-help-you-avoid-other-humans/article17737192/
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my newest obsession: steller
Last week, I was scrolling through the App Store on my iPhone. I came across an app I had never heard of which surprised me, considering it was all about photographic storytelling. So, I downloaded it.
Now, I can’t stop. As a photographer who has a passion for telling stories with visual design, I am obsessed. Steller is an app that allows the user to create stories through a mix of photos and text which is displayed on the app as a storybook with pages. In short, you create short stories and share them. People can follow you and your stories, like your stories and reblog the stories of others on your homepage. To me, this app is a mixture of Tumblr and Instagram.
In connection to our class, I think it is very interesting way to share content, reinforce your brand and could be a very helpful tool for visual learners. I think reinforcing a brand could be really powerful through Steller. For example, I can see myself as a photographer using this to feature my latest shoot. I could show where the shoot is being held, feature a photo of the artist who did the model’s hair, snap a shot of the improv light set up that needed to be done and then show an example of the finished product. I think having a particular “brand” idea but reinforcing it and showing how you are truly living your brand is just as important. For example, a company that prides itself on “supporting small farms” could feature a Steller story on their presence at a farm and what they did to support them.
As for visual learners, I think it could have many ways of being extremely beneficial. The first thing that comes to mind are cooking blogs. Being able to photograph step by step and show in a storybook kind of format seems ideal. Some reviews say that Steller does not allow for as much customization as some which it did but overall, many have enjoyed using the app and have had an enjoyable user experience. Personally, I look forward to seeing how I can use it in my professional and personal media. Here is a featured story:
https://steller.co/stories/209952675125528316
- Kate
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48 hours of SIlence
Over spring break, I was in the Dominican Republic at a resort which did not have internet service except for when you were standing in a very particular spot in the hotel lobby. Considering my paradise-like circumstances, I graciously welcomed this opportunity to do my assignment where I would not use my phone for anything but phone calls and text messages. I went into this assignment thinking it would be a breeze seeing as I would be so preoccupied with where I was. However, I found myself recognizing my lack of connection to social media more than I ever would have assumed.
When I was out exploring with my family, I used my phone to take photos but I wasn't able to share them with anyone. When my brother participated in a Michael Jackson dance contest, I wasn't able to share the hilarity of it for another 12 hours. When my other brother was stung by a jellyfish, I wasn't able to share that story with friends and family. I usually feel very aware of my social media presence, but I clearly was not aware of the severity of connection I have with sharing.
As a photographer, I enjoy and rely on sharing my photography on social media sites because it is where I get most of my photographic abilities to potential clients. So, when I was not able to share my photos, I spent time thinking about how that impacts my business as a photographer. I do not post as often as I would like to because I am still in school which allowed me the flexibility to not post during these 48 hours and not have it have an impact on my audience. With that said, it definitely raised ideas and concerns about what it would be like if I was a photographer with an audience that expected me to be posting daily.
Overall, this assignment had me thinking not only about my connection to social media in those 48 hours but also about my future relationship with social media and the expectations in social media tied of my career goals.
-Kate
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#nomakeupselfie Fuels Cancer Research Campaign
Women around the world are posting #nomakeupselfie, along with a photo of their bare face, to Facebook, Twitter, and Instagram in efforts to raise money for cancer research. It is unclear to myself and others as of how a no makeup selfie correlates with cancer research.
A couple of weeks ago the hashtag started trending, and people in the UK randomly began donating money to the charity Cancer Research UK. On March 18, the Cancer Research UK set up a system of donating via texting. Within six days of the start of the campaign 8 million pounds had been raised, which is equivalent to $13.1 million.
There is some speculation as of how this hashtag fueled a campaign. Some think that it started trending after 81-year-old actress Kim Novak, who has had one too many plastic surgery procedures, took the stage at this year’s Oscars. It is thought that women then began tweeting their #nomakeupselfie in order to show being your natural self is beautiful.
The campaign has now made its way to the United States, and donations can be made to the American Cancer Society. Celebrities have posted their #nomakeupselfie which has brought more publicity to the campaign.
Beyonce posted her morning #nomakeupselfie on Instagram. She woke up like this... Flawless.
![Tumblr media](https://64.media.tumblr.com/c3b2015516ca4824237275a5f837b97e/tumblr_inline_p95awwds5v1sy1wwa_500.jpg)
Rihanna joined in as well.
![Tumblr media](https://64.media.tumblr.com/a85222fd6ab596032ccf8de6880ae026/tumblr_inline_p95awx6vVF1sy1wwa_500.jpg)
In the UK, multiple charities use the same text messaging number to collect donations. Some have mistakenly made donations to UNICEF by texting “donate” and WWF by texting “bear”, instead of texting “beat” to donate to Cancer Research UK. It was announced that UNICEF UK would transfer the 18,625 pounds that were meant for Cancer Research UK.
This movement would have not begun if it weren’t for the use of social media by the public. There is still some criticism between the connection of not wearing make up in photos and cancer research. Also, from reading multiple articles on the campaign it is clear that it hasn’t been the most organized. Although, I think that the Cancer Research UK did a great job of seeing a trend and seizing the opportunity.
-Phoebe Axtman
Sources:
http://time.com/40506/nomakeupselfie-brings-out-the-worst-of-the-internet-for-a-good-cause/
http://www.huffingtonpost.com/2014/03/25/no-makeup-selfie_n_5029484.html?view=print&comm_ref=false
#nomakeupselfie#cancer research#cancer research uk#american cancer society#unicef#wwf#donate#Facebook#Twitter#Instagram
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Is Facebook Really Not Cool Anymore?
Recently I have been hearing a lot of talk about how Facebook is not the cool social media platform for the younger (12-18 year old) age group. This may be something that Facebook needs to start thinking about. In this course, we have been discussing this topic a great deal. Teens in this age group want to be a part of some thing cool and exclusive to them. They do not want to be on a platform where their parents, grand parents, older siblings, or other family members can monitor what they are doing all the time. I have seen this first hand through my 17 year old sister and 18 year old brother. They are NEVER on Facebook anymore. The only time they are on is to see or post pictures and maybe to answer the messages that our mom sends us daily. That's about it. They are also always complaining about how our grandmother likes and comments on everything. To them its definitely not cool. So maybe Facebook is fazing out... I don't really know.
So what does this mean to brands and marketers? I think that it means that they need to start using other platforms to target this audience. Twitter, Instagram, YouTube, even Snapchat are all huge things in this age range. They really need to tap into these platforms and engage these potential customers. I am a little older than this age range and still use Facebook pretty regularly, but I do not like to follow brands or companies. For some reason it is not really the cool thing to do anymore. I am more inclined to follow brands on Twitter or Instagram. I like to see a small snapshot of what is going on with a brand or company. These platforms do just that.
Facebook has some thinking to do when it comes to this younger age group and how to get them to stay on the platform. Just some food for thought.
Here's a link to a bunch of cool Facebook facts.
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.UznDgmSgnw4
- Ryann Tufts
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don't burn your bridges.
online or offline. do we draw the line at all?
and how exactly do we gauge how to build a successful bridge between marketing that occurs online, as well as off? thankfully, mashable has some tips for us.
the short answer is: social media. in the time it takes to do an offline promotion, take to twitter for a quick and effective marketing campaign. partner that with instagram, along with an event listing on facebook and you've got yourself the promotion of a lifetime. not only is it quick, but traffic can be monitored as easily as anything. immediately.
many companies are currently taking the approach of building a "community." the promotions directly impacted company's ROI, as deals were offered, and in return traffic was increased. further, promotions that took place in real time were all geared toward building a direct relationship with the consumer.
a healthy balance between offline and offline, similar to our own personal lives, is necessary in order to have an extremely successful promotion. like with anything, attacking at multiple levels and from more than one side creates an unforgettable impression. the more it's seen, the better it'll do.
-Shae Riley
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