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“A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.

The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.

The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.

Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.

“The difference is, it’s normally hidden. We need to remind people it is still going on.”

For more information about the campaign, visit www.fightinganimaltesting.com”

I HOPE EVERYONE READS THIS AND REBLOGS IT!

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Want an exclusive #Pravda #falsehope white V-neck tee for #FREE?

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@meschania @ksenechka23 at #DropKickMurphys #MmrBBQ #pravda #live (at Susquehanna Bank Center)

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Adding final touches to #Nadir #Pravda #Disengage #forgerecording #soundsgood #singlebashfulguy #itsrainingneedlesfromthesky (at Forge Recording Studios)

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Next week with @palaceburn! #ChestFest2014

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Stage time T-30 #pravda #Sponge #Reverb

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New #drumhead for upcoming show! #bangbangbang #pravda #Sponge

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The Sponge concert is on Saturday April 26th at Reverb in Reading, PA. We have tickets to giveaway, all you have to do is tweet this...

Love rock music and seeing it live? Want free tickets? Here is your chance!

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Save the date! 4/26 at #Reverb with #Sponge!

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Meanwhile pravda branding in full swing in #NYC!

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Hanging out with @zymoticflow at #LitUltrabar #RockHardSundays #GGP

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Our first live radio appearance on GrindHouseRadio!!! Thank you to ToilRockRadio for having us in the studio. Stream it to get some inside scoop on the band, history, songs, upcoming shows and giveaway. It's FREE!

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Our first interview at Studio 98. Thank you Clubinit.tv!!!!

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Starting off day #2 of #DBMC here tonight with @rockboatcasino

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@cdubfta @davefta @dsizzle201 pravda branding in full swing at #DBMC!

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Getting ready. Tune in at 7 for #ToilRockRadio at grindhouseradio.com

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Got the tickets! Who wants some? #RockHardSundays #GGP