latiumusa

[latiumusa]

New VP Sales Announced For Four Seasons Sunrooms And Windows

We are delighted to announce the promotion of Michael Zokle to the role of Vice President of Sales for Four Seasons Sunrooms & Windows. Throughout his time with our group of companies, Michael has proven himself to be both dedicated and talented, with a commitment to growth.

Michael’s industry experience has been invaluable in chartering a path for success and his focus on delivering solutions to the challenges that present themselves to our dealers and franchises mean that our sales function is in great hands. Michael has reinvigorated our training program with FSU and will continue to lead this endeavor.

Michael will continue to work closely with Neil Sarsfield, Sales Director for the West & Midcontinent and with Kyle Redmond, Regional Business Manager for the Midcontinent. This team is continually looking for ways to improve our business and provide new tools to increase our value to the network, and we hope you have seen evidence of this from the FSU program through to new in-home selling tools and beyond.

Please join me in congratulating Michael on his promotion to this position, we wish him and his team all the success in their new roles as they address our challenges and embrace new opportunities.  

[latiumusa]

Announcing LifeRoom Screens

Four Seasons, a leading manufacturer of an extensive line of sunrooms, conservatories, pergolas, lattices, carports, patio covers, screen rooms and other home improvement products, announced today LifeRoom Screens, a design, engineering, manufacturing and distribution company providing  a line of advanced components used in the Four Seasons LifeRoom indoor outdoor room solution. Reflected in each of these components, which include motorized screens and shades incorporating smart technology, is the company’s strict adherence to the highest standards of quality assurance. This is evidenced by its robust Quality Management System, written in accordance with ISO 9001 Standards, as well as the comprehensive testing to which its products are subjected.

 LifeRoom Screens’ tubular motors hold UL, TUV and CE certifications indicating they have been tested and approved by Underwriters Laboratories, Technischer Uberwachungs-Verein, the Technical Watch-Over Association in Germany, and the European Union, respectively for safety, health, and environmental requirements. The motors have demonstrated a failure rate of 3% or less. Additionally, the LifeRoom products meet Florida Building Code and Miami Dade Code approvals and their electronics are FCC-approved. The tubular motors also have the industry’s only 10-year product warranty. This unmatched warranty is double that of any competitor and clearly convey Four Seasons’ commitment to the highest quality standards and its customers’ full satisfaction.

 Quality and innovation are the hallmarks of the LifeRoom Screens product line, which are matched by the wide selection of fabric, styles, weights and color options provided in the LifeRoom screens. Offered are the: Tuff Screen, featuring 40% UV protection; Super Screen, featuring a tighter weave to block small insects and also 40% UV protection; Series 80, which blocks up to 80% of sun’s heat and offers 75% UV protection; Series 90, which blocks up to 80% of sun’s  heat and offers 90% UV protection; Series 95, which blocks up to 95% of sun’s heat and offers 95% UV protection; Weblon PVC, which is flame-resistant; and Clear Vinyl in 30 gauge thickness. Standard color choices include: black, gray, brown, dark bronze, beige, stucco and white. Other color choices available are: alpaca, mocha, sand, chestnut, white/gray, Weblon and clear vinyl.

LifeRoom Screens’ five-sided, 45 degree angle hoods are available in 5.5” and 6.5” side caps facilitating greater heights. Rounded hoods are an aesthetic complement to a home’s architectural design and promote clear, unobstructed views of the great outdoors. Side caps and hoods are offered in bronze, white, ivory and beige as standard colors with additional colors available upon request.

Among the smart technologies offered by LifeRoom Screens are LED lighting with touch-button dimming control to create the ambience of one’s choice; rebound protection sensors, which automatically retract when a path is obstructed to promote maximum safety; and a sun and wind sensor, which controls the motorized screens based on weather conditions, automatically raising screens in windy conditions and lowering them to prevent excessive sun damage. This sensor also delivers energy savings of up to 40% and enables consumers to create settings to accommodate personal wind and light preferences.

LifeRoom Screens by Four Seasons is an environmentally responsible organization. The LifeRoom Screens products bear the GREENGUARD Certification attesting to their eco-friendly status, having met rigorous international standards for low emission of volatile organic compounds. LifeRoom screens are lead-free and meet or exceed several window covering testing standards for hazardous materials.

 For more information on LifeRoom Screens by Four Seasons, contact: LifeRoom@LatiumUSA.com or call: 1-844-MY-LIFEROOM.

[latiumusa]

New LifeRoom Model – A More Affordable, Yet Still Outstanding Indoor Outdoor Room Solution

Now, homeowners no longer have to dream about adding a perfect indoor outdoor room solution. Four Seasons has just launched a new model of its popular LifeRoom. Still retaining its appeal as a perfect solution for any home, family or budget, this model of LifeRoom features a slim, flexible and modular design to accommodate a wide range of home designs and architectural styles. It also offers a host of other valuable benefits including motorized screens and the freedom from up to 95% of bugs, allergens and the sun’s harmful UV rays. All this and more is available in this latest LifeRoom at a cost that is much lower than expected for such a robust indoor outdoor room solution.

 Did we mention that the new LifeRoom model can be enhanced with several technologically-advanced options such as radiant heaters, environmental solar sun and rebound sensors, projection capabilities, recessed lighting, and mood-enhancing LED lighting? Just think. LifeRoom can transform any backyard into a spectacular indoor outdoor lifestyle oasis.  

 With its slim 3 x 3” posts, Four Seasons has maximized the space of this new model LifeRoom to deliver even more room for homeowners, their families and friends to enjoy the outdoors and their favorite activities while in the comfort of their own indoor outdoor room. From viewing sports, television and movies to listening to music, playing games, doing yoga, reading, relaxing or even holding a children’s birthday party, LifeRoom is the one room that everyone will want to be in year-round.

 Four Seasons provides its new LifeRoom model components in different color choices. For example, the posts, as well as screen housings are offered in white and desert sand for western regions and sandstone for eastern regions. Motorized screens are available in black, white, grey or beige; and optional clip-on post embellishments are available in white and sandstone. Also offered are an optional screen door and heating elements.

  For more information on Four Seasons new LifeRoom model, contact:

LifeRoom@LatiumUSA.com

or call: 1-844-MY-LIFEROOM.

[latiumusa]

Four Seasons Sunrooms & Windows Team Takes the Brookhaven Polar Plunge To Benefit Special Olympics of New York

Demonstrating that they are game to tackle any of the four seasons, team members from Four Seasons Sunroom & Windows (www.fourseasonssunrooms.com), a leading manufacturer of an extensive line of sunrooms, conservatories, pergolas, lattices, carports, patios covers, screen rooms and other home improvement products, recently participated in the 7th Annual Town of Brookhaven Polar Plunge, “Freezin’ for a Reason” in support of the Special Olympics of New York. The event held at Cedar Beach in Mount Sinai had the hearty Long Islanders heading into the seasonally cold waters of the Long Island Sound in order to raise money to support the training and year-round competition needs of the 67,162 athletes who compete in the Special Olympics of New York. Each Polar Plunger was asked to raise a minimum of $150 and received an official Plunge sweatshirt in return. Higher fundraisers were rewarded with additional prizes.

[latiumusa]

U.S. Army Veteran Glenn Cote and Family Gets New Home for Christmas

The holiday season is a wonderful time to pay it forward and this year, a Long Island veteran and his family benefitted from this spirit of giving.

 U.S. Army Combat Medic Glenn Cote of Miller Place, NY, who served from 1988-1992, his wife and son, were ready for some good will to come their way. Glenn’s wife, Renee suffers from a painful metabolic disorder which requires costly biweekly treatments and caused her to suffer three strokes. Their young son, Zachary, was diagnosed with a brain cancer and subsequently, also Acute Intermittent Porphyria. Then, to compound their hardship, they were evicted from their rental home which was foreclosed. Their story touched the hearts of Glenn’s fellow veterans and the broader community who rallied to their rescue.

 Led by the Veterans of the Rocky Point VFW Post 6249 and builder Landmark Properties (Rocky Point, NY), along with other compassionate area businesses Four Seasons Sunrooms and Windows (Holbrook, NY), which donated windows, a new home was built for the Cote family in Miller Place just in time for the holidays. It was especially helpful that Zachary was able to remain in his school district and among his friends. Earlier this year, the family was evicted from their rental property which went into foreclosure. With donations of time, materials, labor and money, Landmark Properties was able to build the home on a fast-track schedule in four months for under $200,000.

 Pictured here (left to right) is a representative of the Veterans of the Rocky Point VFW Post 6249 along with Angus Morison, Brad Beard and Brian Fabian of Four Seasons Sunrooms and Windows at the recent ribbon cutting for the Cote family’s new home.

[latiumusa]

Four Seasons Sunrooms & Windows’ FSU Training Program Shares Best Business Practices with Dealers across North America

Four Seasons Sunroom & Windows (www.fourseasonssunrooms.com), a leading manufacturer of an extensive line of sunrooms, conservatories, pergolas, lattices, carports, patios covers, screen rooms and other home improvement products, has developed a rigorous curriculum to help train their dealers on best practices across key operational areas, from sales and marketing to production and installation. Its educational and training courses are offered through Four Seasons University (FSU) to dealers across the United States and Canada. To date, approximately 200 students have participated in one of the FSU three-day long seminars, the most recent of which was held in Vancouver.

 According to Four Seasons Sunrooms & Windows Southern Regional Business Manager Mike Zokle, who was instrumental in developing the FSU curriculum, “FSU was developed as an extension of our dealer on-boarding process. Our goal was to provide dealers with a more thorough understanding of the three key elements of a successful home improvement business model; sales, marketing and production/installation. FSU focuses on training the trainers or business owners so that our dealers are generating leads, producing sales, and installing product quickly and correctly. For dealers who’ve gone through the FSU program, we already are seeing improved results within 45-60 days of their attendance.” He added that FSU was designed for all dealer personnel; owners, managers, sales representatives, marketing staff, production/installation teams and office staff.

 While prior to the 2008 recession and housing market crash, many home improvement product manufacturers were offering dealers training programs, Four Seasons currently stands alone in the level and content that FSU offers its dealers. Its marketing curriculum, for example, focuses on today’s pervasive online reviews. Regarding this critical area, Four Seasons is partnering with a review platform provider, Chatmeter. A Chatmeter representative serves as adjunct instructor delivering current information and advice to help dealers better manage their online reviews and reputations. The sales course discusses how to execute the habits of successful sales people, and there are plans to roll-out an advanced sales course for those who attain a certain sales volume and are looking for greater opportunities. FSU’s production/installation course is comprehensive and detailed in conveying best practices for optimum product installations.

 Dealer personnel who successfully complete the FSU program, which includes a written test to assure a high quality learning experience, receive a “Certification ID Badge.” It can be worn by dealer staff on customer appointments as a valuable credential attesting to their commitment to high service quality.

  For more information on becoming a Four Seasons dealer and get on the road to success with your business, contact:

cmanganello@fourseasonssunrooms.com

or call: 631-828-7243 �2]B�^

[latiumusa]

Four Seasons Sunrooms & Windows and Suffolk SPCA Present the Great Pup-Kin Fest

On Sunday, October 30th, 2016 from 11 AM to 4 PM, Four Seasons Sunrooms & Windows (www. http://www.fourseasonssunroomsoflongisland.com/), in conjunction with the Suffolk County Society for the Prevention of Cruelty to Animals (Suffolk SPCA) will hold The Great Pup-Kin Fest. The event will be held at Four Seasons Sunrooms & Windows, 5005 Veterans Memorial Highway, Holbrook, NY 11741. Enjoy a celebration of fall, Halloween and “furry little friends.” The event will feature a range of family-friendly activities from face painting, an Arabian horse show, contests and prizes to a pet parade and pet adoptions from local animal rescues and shelters. This free event will be a great way to celebrate the season, while helping shelter pets find their “fur-ever” homes. Bring the family and the family pet in costume and help support a worthy cause. For more information, visit: https://www.facebook.com/Sunrooms/events or call: 631-563-4000.

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[latiumusa]

Four Seasons Sunrooms & Windows Helping One of Its Own

Four Seasons Sunrooms & Windows (www.fourseasonssunrooms.com, Holbrook, NY), a leading manufacturer of an extensive line of sunrooms, conservatories, pergolas, lattices, carports, patio covers, screen rooms and other home improvement products, is standing by one of its employees, Michael Stoloff, whose family’s Deer Park home was recently completely destroyed in a house fire. The company’s management team has offered to help pay the rent on the Stoloff’s family new home for the next three months while they recover from their losses.

 According to Four Seasons Sunrooms & Windows Vice President of Marketing Richard Harris, “Our colleague, Mike Stoloff, and his family were hit very hard by this fire, virtually losing everything. There’s no way to replace some of the family’s cherished belongings or the memories they’ve shared in their home, but we can do something to show them we care. Mike’s a loyal team member at Four Seasons and helping relieve some of the financial burden this family is experiencing is something we can do.”

  To raise funds, Four Seasons Sunrooms & Windows has started a Go Fund Me account for the Stoloff family. In addition to contributing to the account, the company’s Management has agreed to 50% of the new home’s rental fee.

 The fire on December 5th caused extensive damage to the Stoloff’s two-story home forcing Mike, his wife, Anna, their daughter, and three grandchildren to find a new place to live. Along with Four Seasons Sunrooms & Windows, members of the local community, including the Deer Park Fire Department’s firefighters, are getting behind the Stoloffs to help them through this tragic event with donations of clothing and household items.

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[latiumusa]

Four Seasons Sunrooms & Windows Annual Tree Lighting

On Tuesday, December 6, 2016, from 6:00 PM – 9:00 PM, Four Seasons Sunrooms & Windows will hold its Annual Tree Lighting Ceremony. The free event open to the public will be held at the Four Seasons Headquarters, 5005 Veterans Memorial Highway, Holbrook, NY 11741. There will be performances by TJE Dance Force, The Northport Chorale and the Sachem Middle School Band. Elektric Entertainment will be the DJ for the event. The Holbrook Fire Department and Girl Scout Troop 523 also will be on hand along with Santa who will be available for photos. Guests will receive holiday treats and are encouraged to bring a new, unwrapped toy for the U.S. Marine Corps Reserve Toys for Tots Program in which toys are collected and distributed as Christmas gifts to less fortunate children in the community. The Marines will be on hand for this special holiday event. For more information, visit Four Seasons Sunrooms & Windows on Facebook at: https://www.facebook.com/Sunrooms or call:  (631) 563-4000

[latiumusa]

Four Seasons Sunroom Group Aims to Build a National Remodeling Organization

Metal manufacturing acquisition is first step in growth of national remodeling group 

By Jim Cory

Earlier this month Latium USA—corporate parent of the Four Seasons Sunrooms franchise—announced its acquisition of Metals USA Building Products, a manufacturer and distributor of aluminum products, from $8 billion steel giantReliance Steel & Aluminum Co.

The acquisition adds a third component to Latium USA’s holdings, which—besides Four Seasons, with 300-plus franchisees—also operates Four Seasons Home Products, a retail group consisting of 12 stores offering home renovation services, including sunrooms and kitchen remodeling.

Vertically Integrated Remodeling Giant

Shaun Kennedy, the president of FourSeasons Sunrooms who—with his brother, Brian—is co-owner of Latium USA, says that the acquisition is one more step in achieving their goal of building a $500 million remodeling group that will include manufacturing businesses that can be integrated into the company.

Where that integration may occur is in the patio covers and carports product categories—specialties of Metals USA that are particularly popular in the southern and western markets the company serves. Those products are considered the low-end of the broader sunroom market, retailing for less than $5,000.

Kennedy says that Latium USA will change the name of Metals USA to Metals Building Products. He told REMODELING that he plans to operate the company separately from both the Four Seasons Sunrooms franchise group headed by Pat Marron and Four Seasons Retail, led by Peter Allen.

Positioning for Future Growth

How, exactly, the acquisition might fit into that larger goal of a vertically integrated remodeling group has metals industry veterans such as Bud White, president of White Aluminum, in Florida, and the original owner of Metals USA, scratching their heads, since Metals USA Building Products is a manufacturer of metal products that distributes through other entities such as Town & Country Industries and does not actually install the products it makes. “It seems odd,” Dorman said. “Maybe the price was right.” But then, Four Seasons Sunrooms, founded in 1975, is one of the rare operations in the home improvement industry with experience in not only manufacturing—it produces all the components for its sunrooms in its Long Island plant—but in retail and installation as well.

The recession that set most remodeling companies’ sales back did disproportionate damage to the sunroom industry where Four Seasons is the largest player. Industry sales, reported to be somewhere between $2.5 billion and $3 billion before the fall 2008 stock market and banking crash, declined by as much as two-thirds during the years that followed. According to Craig Addington, executive director of the National Sunroom Association, in Cleveland, the industry has seen new growth during the last 18 months as consumer credit has become more readily available.

Still, sunroom sales are far from what they were before the recession. Many large retail sunroom companies, such as Paradise Sunrooms, in Chicago, or Melani Brothers, in Virginia, have gone out of business. Others have stepped back, emphasizing windows or other products to make up for lost volume due to the shriveling sunroom market. Recently a handful of home improvement companies such as Hulco, in Chattanooga, Tenn., and Majors Home Improvement, in Pensacola, Fla., have been aggressively pursuing sunroom sales, citing a vacuum among sellers of the product.

For the owners of Four Seasons Sunrooms, a central focus has been building the company’s retail arm. Peter Allen, who heads that division, says that the 12 company-owned stores will generate $25 million in sales this year.

Kennedy says that he expects Metals Building Products—currently doing about $50 million in sales—to expand to $100 million as it offers more services and opens additional locations.

That has left many in the industry to wonder how or why investing in additional production capacity makes sense at this point for Four Seasons. The legal firm of D.S. Berenson, a construction attorney who frequently contributes to REMODELING, assisted Latium USA in its acquisition search. Berenson calls the Four Seasons trade name “underutilized” and says, “The time for seeking strategic acquisitions is when everyone is suffering.” In fact, Kennedy adds, there will be other acquisitions going forward, though what he might have in mind next he doesn’t say. —Jim Cory is a writer based in Philadelphia and is a contributing editor to REMODELING.

[latiumusa]

HOLBROOK, NY (PRWEB) AUGUST 07, 2013

Latium USA, owned by Brian and Shaun Kennedy, becomes the American arm of Latium UK, owned and founded by Brian Kennedy.

Latium USA/Four Seasons President Shaun Kennedy said, "We have emerged in a strong position following a difficult period for the industry. These important steps will help us capitalize on our special niche in the home improvement industry." Four Seasons Sunrooms, founded in 1975, has more than 300 franchises throughout the United States along with 12 company-owned retail locations.

The Metals USA Building Products - Patio acquisition was closed July 31, and its name is changing to Metals Building Products. It is an industry leader in patio cover materials.

Latium USA has been formed to provide overall direction and marketing support for all its divisions: Four Seasons Sunrooms franchises, Four Seasons Home Products retail and Metals Building Products.

Stefan Figley joined Four Seasons Sunrooms in July as Chief Marketing Officer and will continue in that role for Latium USA. He joins Kennedy, Chief Financial Officer Bob Aitken and Chief Manufacturing Officer Brian Fabian as the Latium USA leadership team. Figley comes from Merry Maids, where he was also CMO, after national and international marketing roles with the Leo Burnett agency.

Kennedy said, "The Latium USA structure and leadership will make us even better positioned as the industry recovers. The changes mark the formation of a major vertically integrated home remodeling group with a sunroom franchise company, a retail multi-product company and a national building products company." He indicated that Latium USA will be seeking further acquisitions.

The divisions will operate independently, with self-reliant marketing, sales and P&L accountability under the overall guidance and supervision of Latium USA. The leaders of Latium USA and all the divisions are dedicated and vested in the business, and are a driving force behind delivering the best products and customer service expected from such companies.

Latium USA is headquartered in Holbrook, New York along with its Four Seasons Sunrooms and home manufacturing facility