happyendingco-blog
Happy Ending
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happyendingco-blog · 12 years ago
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Final performance video
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happyendingco-blog · 12 years ago
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Final presentation
Please watch video in next post to see our final performance for this project. The sound of video is low quality because we shot it using GoPro, however it should give you first hand audience experience. 
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happyendingco-blog · 12 years ago
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happyendingco-blog · 12 years ago
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Happy Ending website 
As a part of promoting our company even further we created a layout of our website.
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happyendingco-blog · 12 years ago
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Client's Death Certificate 
A client will receive a filled out "death certificate", with his information and cause of death, after undergoing our service, showing that he has already died once. 
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happyendingco-blog · 12 years ago
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Happy Ending. Promotional Leaflet
To promote our company we created a leaflet which summarises Happy Ending's services. 
Company Profile  
As the famous James Bond film ”Die tomorrow” our company has has developed a commercial and unique service of death experiences.
We have all imagined, more than once, how our lives would end. And of course we imagined the scenarios how we wouldn’t want to die. But what if you had your own choice of death? What if you could live through it and come back to tell you experience to friends and family?
Happy Ending specialises in customised death scenarios.  You can choose from a wide range of death methods from our menu and swing the Wheel of Misfortune, to allow fate to decide which death scenario will befall on you.  
Chased by a psycho, hanged from a tree, falling off a clift, bitten by wolves. Your worse nightmare can come true with help of our service.
Along the actual experience, we provide a full media package, including death certificates, obituaries, death notices and social media posts.
We are dying to meet you!
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happyendingco-blog · 12 years ago
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Happy Ending Business Cards
We were planning to hand these out during our final performance, to people in the audience along with leaflets about our company. 
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happyendingco-blog · 12 years ago
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Say NO to suicide!
NO more suicidal thoughts! love my life again! A teenage girl from London, says that the only thing that saved her life was to see her own death. Sara, age 19, was trying to commit a suicide for the past year. She had a car accident, where she lost her both parents. Even though the girl survived, she is facing now some serious health issues.
Sara says “After the accident nothing made sense to me anymore. I lost my both parents, I gave up at college, my boyfriend left me and I had some serious issues. Everything was falling apart. I was trying to commit a suicide a several times, which was unsuccessful. I didn’t want to live anymore. I couldn’t appreciate life – I thought that death is what I want. My therapist suggested that I should contact Happy Ending company and experience my own death, which should help me to abandon suicidal thoughts ” 
The quite unusual services provided by London based company Happy Ending include: hanging you on a rope in your own bathroom, classic chiseling in a head, chasing with a knife and many, many more. And the best thing is that you experience your own death but you don’t die! How is that possible?
The girl says: ‘I decided to try this new form of therapy and I went through the process of gambling the way I will die and then experienced the whole thing. I thought I am actually dying! I couldn’t say where the playfulness has ended and the real death experience begun! I was terrified! I was scared to die!  The experience made me think about death in a different way. I taught me to appreciate life more, because if I actually die for real - there isn’t a way back.’
Happy Ending is a company, which specialises in creating and stimulating a real death experiences. The team of experienced interaction designers and scientists they work with ensure 100% customer satisfaction. So how does it work? You are choosing 3 most fearful ways in which you are going to die. The team is preparing all the options for you. Just before the experience, you are spinning the Wheel of Death where you gamble the one way in which you are going to die. And that is where the fun begin – the stimulation team takes you to the prepared room – it could be your home, on location and perform the type of death you ‘won’. No, you don’t just die, neither your body is being damaged. The company through strong stimulations, e.g. video projections, sounds, actors, props, electric shocks, etc provides you an experience of death. 
Happy Ending has filled up a gap in an entertainment and medical industry providing services tailored to suit your needs. The company is gaining many of new customers around the world and arouses controversy among various religions and societies. Personally, I think the idea is being taken to its extreme, but in today’s changing world, this unique service can become a desirable experience, by many in a near future.
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happyendingco-blog · 12 years ago
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Extreme experience addiction. Where science meets innovative design.
A millionair from Los Angeles, claims he has done it all - bungee jumping, skydiving, auto racing and many more, but nothing gave him more adrenaline than experiencing his own death at home.
The quite unusual services provided by London based company Happy Ending include: hanging you on a rope in your own bathroom, classic chiseling in a head, chasing with a knife and many, many more. And the best thing is that you experience your own death but you don’t die! How is that possible? 
William, age 67, says: ‘I am addicted to extreme experiences. I am old and rich – I have nothing to lose. I was looking for something new, something unusual, something on a new level of fear. I heard about Happy Ending from my friend who was traveling recently in Europe. As soon as he told me about this new service, I was intrigued and decided to try it myself. ‘
Happy Ending is a company, which specialises in creating and stimulating a real death experiences. The team of experienced interaction designers and scientists they work with ensure 100% customer satisfaction. So how does it work? You are choosing 3 most fearful ways in which you are going to die. The team is preparing all the options for you. Just before the experience, you are spinning the Wheel of Death where you gamble the one way in which you are going to die. And that is where the fun begin – the stimulation team takes you to the prepared room – it could be your home, on location and perform the type of death you ‘won’. No, you don’t just die, neither your body is being damaged. The company through strong stimulations, e.g. video projections, sounds, actors, props, electric shocks, etc provides you an experience of death. 
Happy Ending has filled up a gap in an entertainment and medical industry providing services tailored to suit your needs. The company is gaining many of new customers around the world and arouses controversy among various religions and societies. Personally, I think the idea is being taken to its extreme, but in today’s changing world, this unique service can become a desirable experience, by many in a near future.
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happyendingco-blog · 12 years ago
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Media Promotion of Happy Ending Co.
We created a newspaper and a few online articles (see further posts) with interviews from our clients and information about our company.
We were planning to show this as a part of our performance, proving that our company is "real".
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happyendingco-blog · 12 years ago
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Vinny aka Igor and Isabell.
Me, Vinny and Isabell. 
Korby was taking these photos. 
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happyendingco-blog · 12 years ago
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More shots from the film set. 
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happyendingco-blog · 12 years ago
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We have proceeded with making of our final video.
We used HD digital SLR and GoPro cameras to make our videos, with me (Sasha Lychagina aka Aleks Shilova) doing the filming, Isabell Essien aka Isabell Rosso managing the storyboard direction and photography, and our actors  - Vinny Montag as Igor the Executioner and Korby as our client Mr.Lively 
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happyendingco-blog · 12 years ago
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Video Storyboard
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happyendingco-blog · 12 years ago
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Happy Ending Procedures Agreement & Terms and Conditions
Our client would be asked to sigh and date this contract before our company would be able to provide the service. 
Procedures agreement states that 
Client agrees that Happy Ending Inc. shall not carry any responsibility for possible damage/risk to mental and physical health including life threat of the Client, inflicted by actions during the performance of procedure Happy Ending Inc. provides to the Client.
Client consents to the fact that the decision in undertaking the procedure provided by Happy Ending Inc. was his/hers only and has not been induced by Third party.
Client consents in undertaking of the procedure provided by Happy Ending Inc. and is not legible to withdraw from the procedure once this document has been signed.
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happyendingco-blog · 12 years ago
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This is our company's logo 
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happyendingco-blog · 12 years ago
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Tutorial with Nelly
We have showed our progress so far to Nelly, including our plan to have the performance in the classroom. The difficulty we encountered was the fact that we couldn’t set up anything good quality/good looking in that space. Nelly proposed that we either create a short film and show it as a part of our performance, or try and rent a room in Drama department. 
We weren’t able to rent anything in Drama department, so we progressed with making of our final video, we changed the storyboard and create a few more props. 
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