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ARTEFACT  I have created a video in order to demonstrate the interactive art piece installation. This video displays what it would look like and it's intended general atmosphere. 

 CONCEPT  The concept is that there will be a large interactive art installation consisting of jellyfish made from plastic bags. Using an interactive art piece as a medium engages the audience by stimulating all their scenes and immersing them into the piece. This generates reflection and empathy as the audience can clearly see the resemblance between jellyfish and plastic bags. This installation would be incorporated into the Vivid Sydney Program to maximise impact and reach. Vivid Sydney is a major festival that attracts a large audience of people from all over the globe and the masses of crowds consequently generate a large amount of trash that will bring the topic of plastic pollution to the forefront of the audience’s mind. 

 REFERENCES Sleeping At Last. (2014). Moon [MP3]. Retrieved from 

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D E L I V E R

all content in this post is created by me.

ARTEFACT A visual impression of your proposed concept I have created a video in order to demonstrate the interactive art piece installation. This video displays what it would look like and it's intended general atmosphere.

link: https://youtu.be/LKgYOkijt-0 (the video is unlisted but should appear when you just click on it!)

music:  Sleeping At Last. (2014). Moon [MP3]. Retrieved from https://www.youtube.com/watch?v=W6IuAsyxFSs

CONCEPT The concept is that there will be a large interactive art installation consisting of jellyfish made from plastic bags. Using an interactive art piece as a medium engages the audience by stimulating all their scenes and immersing them into the piece. This generates reflection and empathy as the audience can clearly see the resemblance between jellyfish and plastic bags.

This installation would be incorporated into the Vivid Sydney Program to maximise impact and reach. Vivid Sydney is a major festival that attracts a large audience of people from all over the globe and the masses of crowds consequently generate a large amount of trash that will bring the topic of plastic pollution to the forefront of the audience’s mind.

USER JOURNEY MAP A revised user journey map that illustrates the complete user experience proposed by your design solution.

awareness The audience becomes aware of the installation through a variety of touchpoints: word of mouth, social media, advertising – television, poster, magazine radio etc.

consideration The audience considers engaging with the installation depending on their own personal curiosity and feelings towards the installation as well as reviews or word of mouth.

retention Audience’s attention is retained by the installation as they are engaged with it. The audience understands and empathises with the cause.

advocacy Ideally, the audience then advocates the cause and the installation whilst bettering their own use and disposal of plastics.

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D E V E L O P

all content in this post is created by me.

EVIDENCE Provide evidence of the documentation tools you used during the prototyping phase. A minimum of 5 examples must be presented. 

MOODBOARD The mood board I created in the beginning stages to curate the atmosphere or impression that I aimed for. Images from (Pinterest, n.d.)

ORIGINAL JELLYFISH WITH STRING LIGHTS Originally, I had wanted the jellyfish to have string lights with the tentacles.

ILLUSTRATION OF INTERACTIVE ART INSTALLATION I illustrated a mockup to better illustrate the art installation’s general look in the Museum of Contemporary Art.

SHOT LIST A shotlist of the different kinds of shots I wanted to incorporate into my video.

FILMING SETUP A behind the scenes look of the setup to film the video.

ISSUE Share an example of a major issue/mistake that happened during this time. Tell us why it happened and how it helped you improve your concept?

STRING LIGHTS The initial plan was to incorporate string lights into the jellyfish’s tentacles to light them up. This was an issue as I did not have enough strings lights and was not sure on how I could hide their battery packs.

In the end, I used studio lights along with gels which I feel improved the concept as it allowed for lighting that was much more customisable, easier to manage and more colourful which is more engaging and captivating for the audience.

ANIMATION Originally, I had wanted to incorporate an animated video to show the facts and shocking realities of ocean plastic and to inform the public. However, I could not find a way to incorporate both an animated video and an interactive art installation without them overshadowing or interfering with one another.

The choice to go with solely the art installation I feel was the better choice as it is more engaging and I think will have further reach to spread awareness and create empathy.

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D E F I N E

WHAT is the problem? Clearly state your challenge statement. The problem is that plastic bags are a one time use disposable product that are difficult to recycle. Plastic bags generate a lot of waste through their production process as well as their disposal because they last 1,000 years despite being used for an average of 12 minutes. (O'Brien, 2017)

The littering and improper disposal of plastics such as bags are having detrimental effects on marine life with 1 million being killed annually. (Raines, 2010)

WHAT is the solution? What are you proposing to do? The solution is to create empathy in the audience by creating an interactive art display. The art display will exhibit a large mass of plastic bags causing the audience to reflect on how much they consume and dispose of. The plastic bags in the shape of jellyfish will also create empathy in the audience clearly showing them how plastic bags can be easily mistaken as food for a variety so marine animals such as turtles.

WHO is your audience? What audience will benefit from your proposed concept? This interactive art display is intended to be incorporated into Vivid Sydney which has a large global audience as demonstrated in 2017 where Vivid Sydney set a new record with 2.33 million people and contributing over $143 million to the state’s economy.

Vivid Sydney sold 135,841 travel packages in which 65,491 were international and 70,350 were domestic which clearly shows its global reach. Vivid Sydney is also incredibly prominent on social media 57.5 million reached in 2017 which enables displays to have an even farther reach than just the people who are physically present. (Destination NSW, 2017)

 WHY will it succeed? What are the measures of success? This interactive art piece will succeed because it completely engages the audience in a physical space and generates reflection and empathy. The piece will also be incorporated into Vivid Sydney, a major festival with large amounts of visitors and social reach, which will maximize its impact. As a result of Vivid Sydney's mass amounts of traffic, there is also an increase in the amounts of trash generated so the issue of plastic pollution will remain at the forefront of the audience's mind.

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D I S C O V E R

all content in this post is created by me.

5 KEY FINDINGS What are the 5 key findings you discovered during this phase?

220 million tonnes of plastic are produced every year. (UNESCO, n.d.)

Plastic take a 1,000 years to break down despite being used for an average of 12 minutes. (O'Brien, 2017)

More than 8,000,000 tonnes of plastic trash leak into the ocean annually. (YouTube, 2017) 

Roughly 70% of marine debris sinks to the bottom of the ocean. (National Geographic, n.d.)

The littering and improper disposal of plastics such as bags are having detrimental effects on marine life with 1 million being killed annually. (Raines, 2010)

INFOGRAPHIC

RESEARCH TOOLS

Empathy Map

Journey Map

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My Infographic / Journey Map

A journey map of a plastic bottle’s life cycle.

all content in this post is created by me.

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Plastic Ocean

by Tan Zi Xi

“Experience the infinity of Plastic Ocean, and be immersed in this man-made tragedy. The installation reflects an ocean that is highly cluttered with plastic that takes 1,000 years to degrade.” – Tan Zi Xi (Pajda, 2017)

“Plastic Ocean” is an art installation piece that allows audiences to experience being underwater and see how the surface covered completely with a layer of plastic trash. It shows viewers exactly where all of their trash eventually goes. (Pajda, 2017)

The art piece consists of a massive amount of plastic waste (water bottles, shopping bags, cutlery). These items are hung low from the ceiling and a blue light brings the sensation of being underwater as it filters through the objects. (Pajda, 2017)

The walls in the space were covered in mirrors making the plastic waste seem neverending and the only thing that can be seen. Standing in the middle of the display, the spectator is offered a unique point of view – that of a fish.(Pajda, 2017)

“I wanted to recreate a physical manifestation of the Pacific Garbage Patch, where children and adults could experience being immersed in a space covered with trash, simulating the environment of the ‘plastic pool’.” – Tan Zi Xi (Wilson, n.d.)

The work required collecting, cleaning, and organizing 500kg of discarded ocean plastic – over 26,000 pieces – into a swirling sea of trash to demonstrate to spectators where their single-use plastic eventually ends up and how it completely takes over the habitat of sea life. (Wilson, n.d.)

Images: (Pajda, 2017)

OPINION I like that this installation forces the audience to immerse and properly engage and experience the consequences of their actions and rubbish. It also forces the audeice to reexamine their lives and relationships with the ocean and their rubbish. This project also works for all ages from kids to adults.

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Art Installation Made of Plastic Bags by Robert Janson

(Collab Cubed, 2011)

This art installation uses plastic bags, light, heat and air to create an artwork resembling a giant floating pink jellyfish.  As the beginning of the installation process Janson and his helpers inflating countless plastic bags until taut. Janson then employs geometry, tying the bags into starburst groupings of six and eight, which are then joined together. Gelled lights are added, creating a spectacular luminosity as the light passes through the transparent bags. (Edwards, 2012)

OPINION I like that the lights seem to add a fantasy like aspect to the artwork. The lights also give more dimension and life to the plastic bags making them seem more dynamic and intersting. The art piece being a large installation allows for audiences to more fully immerse adn inteact with it allowing for them to view the art from a variety of distances, angles and perspectives. I also think the piece seems “instagrammabale” and something that many people would share on social media which could help spread the word this is something that would be beneficial for an installation piece I plan as it would allow for the message to be spread more widely.

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Catch of the Day

by Surfrider’s Foundation and Saatchi & Saatchi

"Catch of the Day," is a guerrilla ad campaign sponsored by Surfrider Foundation to educate people at farmers' markets about the amount and kinds of pollution dumped into our seas. (Kloosterman, 2008)

Actual trash was collected from various beaches in America, packaged like seafood and then offered at various farmers' markets to create a display of the trash in our oceans. (Kloosterman, 2008)

Examples pictured above are: Plastic Surprise from Galveston Beach, Texas Butts and Bits from Venice Beach, California Aerosol Cans from South Padre Island, Texas Styrofoam Bites from Long Beach, California (Kloosterman, 2008)

OPINION I like that this projects creates a sense of empathy between the audience and the issue of ocean pollution. It also depicts the reality of pollution and our action in a confronting way that shows our actions affect not only the ocean but ourselves as we a re harming the habitats of the fish we eat. The concept of this project seems simple but incredibly effective and creative.

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SOUP 

by Mandy Barker

“SOUP is a description given to plastic debris suspended in the sea, and with particular reference to the mass accumulation that exists in an area of The North Pacific Ocean known as the Garbage Patch. The series of images aim to engage with, and stimulate an emotional response in the viewer by combining a contradiction between initial aesthetic attraction and social awareness. The sequence reveals a narrative concerning oceanic plastics from initial attraction and attempted ingestion, to the ultimate death of sea creatures and representing the disturbing statistics of dispersed plastics having no boundaries.

All the plastics photographed have been salvaged from beaches around the world and represent a global collection of debris that has existed for varying amounts of time in the world’s oceans.

The captions record the plastic ingredients in each image providing the viewer with the realisation and facts of what exists in the sea.” (Barker, n.d.)

[click on images for captions but they are also listed chronologically]

SOUP: Bird's Nest  Ingredients; discarded fishing line that has formed nest-like balls due to tidal oceanic movement. Additives; other debris collected in its path.

SOUP: Translucent Ingredlients; translucent plastic debris.

SOUP: Refused Ingredients; marine plastic debris affected by the chewing & attempted ingestion by animals. Includes; toothpaste tube. Additives; teeth from animals.

SOUP: Burnt Ingredients; all plastics partially burnt.

SOUP: Turtle Ingredients; plastic turtles that have circled & existed in the North Pacific Gyre for 16 years as a result of twelve 40-ft containers  of bath toys washed overboard on 10 January 1992.

SOUP: Nurdles Ingredients; nurdle pellets, the industrial raw material of plastic collected from six different beaches. Nurdles are also known as 'Mermaids Tears'

(Barker, n.d.)

OPINION I like how this project isn’t something you immediately connect to plastic and oceans but captures your intrest and forces you to engage more carefully with it as you distinguish all the little images in the photos and undestand it.

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ReFILL

(Gizmodo, 2014)

(Gizmodo, 2014)

ReFILL was an interactive exhibit part of Vivid Sydney in 2014. It was a collaborative project between Lukasz Karluk (software), Pete Stopniak (hardware) and Nick Clark (electronics). It was made using various technologies which include openFrameworks, OpenCV, Box2D and Arduino. (Karluk, 2014)

The aim of the project was to make recycling fun and they did so by turning it into a giant game of urban plinko. Everything that is thrown into the recycling bin is scanned and then projected onto the adjacent building to display the rubbish pilling up. (Gizmodo, 2014)

The concept was from Karluk who though Vivid Sydney would be an ideal setting with a large influx of people coming to the city for the event which naturally generates large amounts of garbage. (Gizmodo, 2014)

Karluk with the assistance of Stopniak and Clark created a custom plywood box with a trapdoor top in which any item placed ontop is photographed before it falling into the recycling bin. The photographed item is then shown bouncing down the wall of the adjacent building, even hitting windows and doors in "real time" all the way down, until it rests at the bottom with the growing collection of discards. (Gizmodo, 2014)

(Flickr, 2014)

(Gizmodo, 2014)

OPINION I like that this project is physically interactive and audience’s actions have a direct effect on the project. It confronts audiences with a visual of the large amounts of plastic but does not really force feelings of guilt onto them. It’s also a fun game type interaction that appeals to all but especially kids.

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How Much Plastic is in the Ocean?

(Youtube, 2017)

N O T E S

High-density plastic used to make consumables (bottles, straws, take away cups) are broken down by sun, waves and animals which is dangerous for the marine animals.

Plastic was invented to save animals: during the 19th century, the demand for ivory billiard balls was dwindling elephant populations so scientists made a synthetic alternative bakelite – the first synthetic plastic  

The boom of plastics did not come until mid 20th century

Modern plastics are both durable and cheap

More than 8,000,000 tonnes of plastic trash leak into the ocean annually – this is equivalent to 15 shopping bags for every meter of coastline on earth each year

The plastic is broken down into microplastics making it increasingly difficult to figure out just how large the polluted plastic gyres are 

A lot of ocean skimming ideas to help clean the ocean do not work for microplastics

 Microplastics can absorb toxins which are concentrated as they move up the food chain 

The 6 R’s Reduce: buy fewer things that involve non-recyclable plastics  Reuse: reusable items Recycle: items like clothes and shoes are full of plastic fibres Rethink: think of ways of eliminating plastics Repair: attempt to repair broken plastic items rather than throwing them away Refuse: to use plastics altogether

Americans use 500 million drinking straws every single day

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There are technological clean-up solutions, like big mechanical booms sweeping around in the middle of the ocean but there is a danger of us being distracted from the priority of stopping plastics getting into the oceans.

Richard Thompson, head of the International Marine Litter Research Unit at the University of Plymouth and a leading researcher into ocean plastics

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The Great Pacific Garbage Patch and Ocean Gyres

An “ocean gyre” is a circular ocean current that is formed by the Earth’s wind patterns and the forces created by the rotation of the planet. Gyre’s have a circular motion that tend to draw in debris and plastic which then become trapped and build up in its centre which is calm and stable. (National Geographic, n.d.)

The five major gyres of the Earths ocean. (Awesome Ocean, n.d.)

The trash the builds up in the middle of gyres have become known as “garbage patches”. With the most well known and largest being the Great Pacific Garbage Patch. The phrase “garbage patch” often leads to the idea of an island of trash floating in the ocean however, the reality is that the patches consist mainly of microplastics which cannot always be seen by the naked eye. (National Geographic, n.d.)

Scientists have found up to 750,000 bits of plastic in a single square kilometer of the Great Pacific Garbage Patch but it is unknown exactly how much debris is in the ocean. Particularly since oceanographers and ecologists have discovered that roughly 70% of marine debris sinks to the bottom of the ocean.(National Geographic, n.d.)

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Plastic is everywhere, all of the time. It is in the air, the wind, the water and the soil and we find it in as many places as we look.

Dr Denise Hardesty, a principal research scientist at CSIRO

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How much plastic goes into the ocean presented in an infographic. (NRDC, n.d.)

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The ocean is full of waste because humans have disposed of it carelessly,

Professor Andrew Holmes, an emeritus professor at the University of Melbourne and a polymer chemist