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In the near future, all marketing will be data-driven
The best companies are choosing their marketing strategies based on cold, hard data.
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10 Customer-Experience Trends Marketing Leaders Need To Watch
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Is your Digital Marketing supersonic?
Forty five years ago one of the most historic flights in the history of passenger aviation occurred when Concorde flew for the first time. The name Concorde was famously picked…
See on acxiom.co.uk
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Just How Much Must the CMO and CIO Work Together?
Forrester Research says a strengthened relationship between the CMO and CIO will be paramount for companies’ success in 2015. Shocked? Neither are we. This executive relationship — and how it must be tightened, glued, bonded and sealed — has been bandied about before.
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Forrester: Customer service of the future needs to be more pre-emptive
Customer service departments must be more than just reactive in 2015, says new report.
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Who will turn your enterprise information into revenue?
Data drives enterprises, but may not drive profitability.
See on gartnerevent.com
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5 Tips to Move From Transactional to Meaningful Customer Relationships
In the past companies have left the customer relationship building to marketing. However today with shifting customer behavior the responsibility of nurturing customer relationships often sits with customer service. It make sense that the continuous nurturing of the customer experience should be left to the people who support the customer before, during and after the […]
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2015: A Fairytale of Risk in the Digital Age
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Adweek: Is Your Company's Digital Transformation Really Happening? [Infographic]
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Customer Analytics Is Key To Growth In Banking
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
See on thefinancialbrand.com
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How Micro-Interactions Make & Break the Customer Experience
“Don’t rely on customer loyalty. They’re loyal until you aren’t loyal back.”- CX expert Jeannie Walters A lot of things are g…
See on blog.katana.co
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Customer Loyalty is Earned Through Customization and Personalization
3rd Party Remote Call Monitoring can help you make crucial business decisions regarding your call center activities. With 3rd Party Remote Call Monitoring, lower call volumes, lower call times, increase first call resolution, increase sales/retention effectiveness, and increase customer satisfaction.
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CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking
Only 6% of marketers said customer experience was their most important strategic priority in 2014.
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3 Tips for Becoming the Company Every Customer Loves in 2015
With each passing year, customer expectations become increasingly daunting. Companies find themselves racing to keep pace with the latest strategies and technologies. Yet, often times, the greatest innovators are those who keep things simple.
See on 1to1media.com
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Authenticity--It's What Customers REALLY Want
Getting to know a little something about the customer that isn’t related to selling or upgrading helps humanize the connection between employee and customer so that together they can arrive at the desired outcome.
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Aviva - Beyond Philosophy
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5 Trends that Will Redefine Customer Insights
Do you have a voice of the customer (VoC) program? In a new research report, The Future of Customer Experience Insights, Temkin Group identifies five trends that will change how companies handle VoC programs.
See on 1to1media.com
#VoC#voice of the customer#voice of customer#customer insights#customer feedback#customer experience#CX#CEX
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