chrispoppi

[chrispoppi]

Living in San Francisco means...

"Living in San Francisco means having worked at a start-up, made lattes, mixed Bloody Marys, sold shitty clothing, waited on morons, and invested your heart, your soul, and all your energy into a nonprofit. It means still walking dogs, still trimming weed, still babysitting, still doing random gigs from Craigslist, still participating in clinical test studies at UCSF, still doing whatever the fuck it takes to pay rent in this city. It means thinking that half a million dollars for a one-bedroom condo is totally normal."

http://www.thebolditalic.com/articles/950-living-in-sf-means

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50 Stats You Need to Know About Content Marketing from NewsCred

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So, tonight we unveiled the new Yahoo logo, concluding our 30 days of change.

We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.

[chrispoppi]

Amazing campaign...

"Last square": a missing piece in each chocolate bar that consumer can send to someone special! 

Worth a watch.

[chrispoppi]

Mobile consumption growing, but News consumption dropping?

Mobile and Media Consumption Report http://www.businessinsider.com/what-the-massive-growth-of-mobile-media-consumption-means-for-the-mobile-industry-2013-8#ixzz2dOtzSLb

[chrispoppi]

How to use Graph Search for business?

Going deeper and researching. Some examples:

- Interests

“favorite interest of people who like (the name of your page)” 

- Likes

"pages like by people who like (the name of your page)"

- Demographic

"pages liked by a (gender) who like (your page name) or pages liked by people over the age of (number) who like (page name)"

    More tips: http://blog.viralheat.com/2013/08/13/how-to-use-facebook-graph-search-as-a-marketing-tool/

[chrispoppi]

1, 2, 3 Testing..

Embedded posts are available to everyone on Facebook! :-)

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Post by VentureBeat.

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The modern Maslow's hierarchy of needs

via Web Marketing Therapy

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Great motion, awesome script.

Worth a watch.

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72% of Online Adults are using social media

and 18% of online adults are now using Twitter - In 2010, they were 8%. 

via Pew Research Center

http://pewinternet.org/

[chrispoppi]

Overworld, A Super Mario Bros. 8-bit BART Map

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[chrispoppi]

Using social media to create relationships

90% of consumers would recommend a brand to others after interacting with them on social media.

Key words: brand sentiment, consumer engagement, brand loyalty.

"...to create an emotional connection brands really need to provide clear, timely and, most important of all, relevant content that develop a conversation..." 

Article:  http://www.thedrum.com/news/2013/07/04/iab-study-finds-90-consumers-back-brands-after-interacting-social-media#ixzz2YgdOCLGC

[chrispoppi]

amazing film and great reference to Ayrton Senna.

'Honda "Hands" film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.'

[chrispoppi]

Foggy City, San Francisco

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Vine x Instagram

Since Instagram added video there's been a 70% drop in Vine video shares on Twitter

It looks like Vine will have a hard time from now on. Wondering if they will survive.