camilaisobelle

[camilaisobelle]

Aquí presento un podcast con más detalles sobre el tema y algunos puntos de opinión.

[camilaisobelle]

[camilaisobelle]

[camilaisobelle]

Televisa eligió muy mala táctica para subir su rating, a pesar de que en la actualidad ya no ofrece nada interesante o novedoso en su programación, ha demostrado que tiene muchos recursos para poder sobresalir; no por nada se ha consolidado como la televisora más grande de México y de las favoritas de América Latina. Elegir una desgracia de su patria para poder obtener algo de ingresos, no fue la mejor idea, pues no sólo se ganarían el repudio de los mexicanos, sino que también quedaría manchada su seriedad más de lo que ya estaba para siempre.

La autora.

[camilaisobelle]

The strategy that Televisa applied to generate rating on September 19, 2017, the day of one of the biggest catastrophes in Mexico, an earthquake full of tragedies was the following: Frida Sofía, a young woman believed to be trapped in the rubble of a school collapsed, she stole the heart of a nation shocked by a deadly earthquake Tuesday. But it seems that Frida Sofia never existed. All of Mexico was stunned after what happened that Tuesday afternoon, an earthquake of magnitude 7.1 shook the Mexican lands. People needed to have information about what happened, the number of people killed, the lost objects and what direction it would take the Mexican people after all this disaster. The media had a important role: that of informing. This would bring them higher economic income, since a of the main concerns of the people was to be informed, so the figures of viewers would increase. What the media should focus on was communicating and not raise its rating figures, which the main television station of this project did, as well reports Specia (2017, The New York Times). According to Fregoso (2017, Infobae), on the morning of September 20, the media reported on the cases of the previous day in full, but Televisa in particular gave news about a girl who had been trapped in the rubble of the Colegio Enrique Rébsamen, as well as approximately 21 children and 5 adults, located in the south of Mexico City. In the statements of the reporters, it was mentioned that the girl was alive and the Corps of the Mexican Navy were doing their best to get her out of the rubble. The girl could speak, moved her fingers and even asked for drinking water. According to Villamil (2017), the members of the Televisa group benefited from giving coverage of this pantomime; only the newscast "Despierta con Loret", hosted by the journalist Carlos Loret de Mola, broadcast by the chain at that time, on September from 6 to 8 in the morning, increased its share 80% of what in a normal transmission, taking into account that it is not a convenient time, in the same way the rating averaged 9.78, with a peak of around 15 points. The audience it increased to 3.2 million viewers from the 1.8 million they had. Since this conjuncture was a wonder amid misfortune. That same day, only the newscasts of happiness chain surpassed 4 million viewers.

[camilaisobelle]

Frida Sofía: La gran mentira del sismo.

En el sismo del 19 de Septiembre de 2017 la televisora más importante de México planificó y aplicó para elevar sus cifras de rating y de share (número de televisores encendidos). Documentaré mi investigación haciendo uso de datos cualitativos, pues utilizaré noticias informativas sacadas de la web que evidencien cómo la cadena "Televisa", inventó una historia para lograr su propósito. Los tipos de fuentes que utilizaré son secundarios, pues haré análisis, extracción y reorganización de documentosprimarios originales, generando una investigación de carácter documental. Pero también serán de mucha utilidad algunos datos cuantitativos, pues conoceremos los porcentajes que fueron cambiando a lo largo de este acontecimiento.