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[youthquakeee]

Yearning for 2014

It’s 2014. All my family is gathered at the restaurant to debut my becoming a woman. ‘My new monthly doom’, I think bending over by first-period cramps. I know for a fact that none of my sisters have been through this pseudo-tradition but, as the youngest family member, the older relatives rejoice in the mockery of this dinner and speak to me teasingly, knowing that whatever

I'm going through, they've already been through it all. Caught in the awkwardness, angst, and general anhedonia of puberty we reach dessert and I’m praying my bleeding uterus hasn't stained the chair's lining. That was the same year Lana Del Rey released her third album Ultraviolence, a time when her music served as a rite of passage. Her dreamy melancholic voice and lyrics on older men and drug use had to be consumed with a cautious warning, as they had cathartic effects on my already moody state.

I didn’t think there was any cultural significance at the time, but trends from 2014 have resurfaced on Instagram and TikTok, prompting discussions that contribute to the internet's fixation on that year. In the fashion industry, the emergence of an indie-sleaze revival marks a departure from the polished "clean girl aesthetic" that had dominated online platforms for years. This shift towards combat boots, distressed leather, and a deliberately messy look resonates with the unfiltered style of the early 2010s. Similarly, the film industry's wave of reboots and revivals including iconic shows like "Gossip Girl," "Sex and the City," and "Friends," taps into the comfort of familiar characters which says something about the generalized state of nostalgia. Moreover, the popularity of ‘POV: it's 2014’ videos on social media showcasing various ephemera and pop culture references that defined that year such as ‘Ice Bucket Challenge’ and ‘Eos lip balm’ confirms there is cultural yearning for 2014.

But why are people obsessing over 2014?

Every generation makes the point that old times were better. Generation Z, me included, we're now at an age where we can start feeling nostalgic for the first time, as we've reached the threshold of adulthood. Our seemingly world-ending problems from when we were younger—like high school crushes and acne—now seem trivial in comparison to the complexities of adult life.

During my early teens, I was eager to grow up, idealizing all kinds of freedoms. But as I've grown older, I realize that many of the key milestones of life are out of my generation's reach. The dream of finding a fulfilling job, owning a home, and living life on my terms feels like a scam.

Adulthood is a fraud.

Social media also amplifies our crushed expectations, because while in our reality we are constantly facing struggles to make a living, in social media everyone seems to fucking have it together. The internet has become increasingly commodified and exploited for its business possibilities. Platforms such as Instagram and TikTok are no longer ‘social’ but a form of consumption. I can't even remember the days before doom-scrolling addiction wasn't a thing.

I yearn for when the internet was once a refuge for connection and exploration. In 2014 Instagram was still in its infancy, Facebook was still popular, but the ultimate platform was Tumblr. It's difficult to explain the significance of Tumblr. Is it a social media platform? Yes. Where you can share images and longer fragments of text? Yes. But it was also more, you had to be there to understand it. Tumblr was a world of its own, Tumblr funded URL counterculture materialized through music and fashion.

Unlike social media now, Tumblr was not based on followers or likes, users were highly anonymous creating a safe haven for teenage girls to blog and post images freely. The aesthetics movement, which became a substitute for subcultures, also originated on Tumblr. Within this ecosystem, individuals self-prescribe to an aesthetic such as grunge, pastel grunge, or hipster. "That's so Tumblr" was also an aesthetic of its own. Posting “aesthetically” pleasing featuring grainy black and white edits of Lana del Rey, knee-high socks, Doctor Martens, chokers, galaxy prints, vinyl records from The 1975 and Arctic Monkeys was a way to combat the ugliness in real life. Having this beautifully curated blog was a form of reinvention. However, not everything about Tumblr was pretty, images of anorexia, depression and self-harm circulated on the platform romanticizing mental health issues.

Life was simpler in 2014 because we were younger but also life just seems to have gotten complicated after 2015. Ebola, Brexit, Trump winning elections, the War in Ukraine and Gaza, and the COVID-19 pandemic. Lots of us feel that COVID robbed us of our youth and by the time we got out of isolation we were on the cusp of adulthood.

The longing for 2014 reflects more than just a desire for a bygone era; it symbolizes a yearning for a time when life seemed less daunting, and the future felt more hopeful. We cling to the memories of our youth as a form of escapism from the present. But this is not a way of living, as Andy Bernard character from the office said, "I wish there was a way to know you're in the good old days...".