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Why Should We Update and Maintain our Website?

The digital world is dynamic, and if we remain static chances are we will fail.

To keep up with the everchanging algorithms, website owners must frequently update their website for their customers, leads, stakeholders, and most of all for search engines. Think of it as your phone, to use recent applications you must upgrade its software. To succeed websites must display hot and trending topics, and update their audiences with recent news.

Gone are the days when having a website was enough for your business. Modern customers are smart and they are looking for innovative websites that solve their problem. Many companies, similar to yours, are competing to draw their attention. Hence, it has become more than essential to use the latest SEO algorithms, innovative design trends, and fresh contents to stand out in this competitive digital age.

So without wasting much time let’s understand why we should update our website.

Outdated Technology

Security

SEO

Old Contents

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IOS App Development

Xtend Business Solution offers full-fledged IoS application development services. We provide services to cover your entire development cycle, from concept to distribution. Leveraging our agile technique and in-house talent we develop IoS applications that operate in different IoS devices including iPhone, iPad, Apple Tv and Watch OS. Over the years, we have helped different companies, both medium and large, to design custom-tailored applications. Besides that, we have shared our experience with overseas companies.

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Biggest PPC Predictions for 2018

As search marketers, we are always searching for innovative methods to connect with our audiences. Amongst all, PPC is a proven method to aid us throughout the decade. However, PPC trends are everchanging. As 2018 draws near, here are few PPC trends to be familiarized with.

Machine Learning Gone are the days when A/B testing was a proven method to test the performance of PPC campaigns.Today, the process is considered time-consuming, while the results are not 100% accurate. 2017 was the year of artificial intelligence testing. The technology leverages machine learning to analyze the best variation for optimum performance, reach target users, and drive maximum ROI. In 2018 the AI testing will be used in abundance, and search marketers must prepare themselves for the upcoming change. It’s 2018 an assortment of new PPC trends will hit the market. Google are already prepared to help their publishers make more money with proven techniques. So, what’s in it for Google? Simply put, the more money you make, the more Google makes.

Voice Search Apple Siri was the first voice search assistance, which was introduced to the world in 2011. Now there is an abundance of voice assistance, but it’s just been few years since we started to use voice assistants. The rise of home smart speakers, powered by artificial intelligence, such as Amazon Echo, Apple Homepod, and Google Home gave voice search a new meaning. Till now, most of the search is performed with keyboards. But as voice assistance are getting smarter, we can assume that it will be the next powerful search medium. By this PPC advertisers should select the keywords wisely, because the way you type can sometimes be different than the way you speak.

Google Shopping In the beginning of 2017 Google was penalized with a heavy fine for publishing Google Shopping results in the search. They had to pay a heavy fine – 2.4 billion euros, considering that Google gains commission on such advertisements. The new rules set by Google is much fairer to PPC advertisers. They are prohibited to place their ads on top, which is a great deal for us. For the search, advertisers have better chance to rank on top. But on the other side, Google Shopping might endow us with fewer sales than it did before. The waves of PPC trends for 2018 is on the way. For now, let’s be prepared for the initial stage. With the following ideas, you can have a starting ground.

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Why Mobile Marketing is Important?

Needless-to-say, our world is turning towards mobile applications, and it has become more important than ever to grab the attention of mobile audiences. If we turn our heads, we can see major companies taking initiatives towards mobile marketing campaigns. The benefits of mobile markets are limitless. With the right strategy, mobile marketing can help your business thrive in the market.

So without wasting much time let’s look into the advantages of mobile marketing.

Cost-effective

Instant Impact

Predictive Marketing

Brand Awareness

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Social Media Marketing Advertising Strategy Company

Gone are the days when social media was a testing platform for businesses. Over the years, social media has proven to be a lucrative marketing platform for companies of competitive levels, both medium and large. Today, companies are plunging into social media channels to add value to their marketing campaigns. Social media channels act as the central hub for companies who want to deliver their message to a large scale of audiences.

At Xtend Business Solution, we understand that the success of your social media campaign is crucial for your brand. We strive to craft high-quality, unique and consumer-oriented contents to attract, keep and convert your target audiences. There are hundreds and thousands of other companies that offer similar services as we do, yet we have maintained our reputation through proven results. Our proven tactics have continuously helped our clients to boost their social PR, branding, promotion and even lead generation.

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Six Organic Factors for SEO Keywords Ranking

As a website owner, time and again we stumble upon different factors that affect our web ranking. The SEO algorithm of Google and other search engines are ever changing and it’s hard to keep up with the pace. However, there are some constant factors that affect your overall ranking.

We looked into 5,00 different websites and came up with the following results.

Direct Website Visits

Time on Site

Bounce Rate

Referring Domains

Contents

Keywords

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Mobile Application Development

In this fast paced life, people expect everything to be at the top of their palm. The abundance of mobile application has eliminated the need for carrying a laptop and made things easier and convenient for everyone. Booking a movie ticket or ordering a pizza has never been so easier. Practically, you can do everything on the go. Most businesses around the world have an application for their business. And, if you are not keeping up with the competition, then your business might lag behind.

Xtend Business Solution has extensive experience in designing and deploying a sophisticated mobile application. We have spent decades designing simple yet powerful application that suits our client’s requirements. From mapping out an initial framework to development and integration, our proficient team has the capability to deliver the final product that stands up to your expectations.

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Affordable Search Engine Optimization Service

Xtend Business Solution have a team of SEO experts who are abreast with the latest search engine ranking factors. Our SEO process starts with a comprehensive analysis of your website, we determine the actions required and take your website to the top of the Search Engine Result Pages. Our effective yet affordable SEO packages are designed by keeping the requirements of different search engines, including Google, Bing, and Yahoo in mind. All our SEO campaigns are carefully mapped, rigorously coordinated and accurately implemented. We ensure that our client’s project retains the highest level of quality.

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Top Eight Software Development Companies in Nepal

Needless-to-Say, Information and Technology sector is empowering many enterprises across the globe. Various industries throughout the world are deploying IT solutions to make things better, smarter, and faster. Slowly, IT is becoming the core to empower other factors that determine the success of every entity, regardless of the size.

Like every country in the world, Nepal is also initiating towards the invaluable offerings of IT sector. Everything is becoming technology based, and it has helped Nepal gain recognition in the global platform. A plethora of companies in Nepal offers world-class IT services to global clients, which has affected the overall economy in a positive way. It would be legit to say that every IT company in Nepal is associated with an international organization.

Today, we are picking top IT companies in Nepal that would thrive in the future.

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Why Are User Review Important for Local SEO?

Customer reviews are an important scoring element for modern SEO. Whether you own a dynamic site or an E-commerce platform, customer review will help you to score big on search engines like Google and Bing. If you don’t believe me, search for “Best restaurants in Kathmandu,” you will get your answer.

If you want to reach the sky, you have to make the stars your best friends!

In this digital era, most people shop online. With that being said, customers read user reviews before buying anything. Positive feedback from previous customers, 4/5-star ratings, and a healthy number of buyers enhances the buying decision of your customers.

For instance, if a shoe seller has 989 reviews and most of them are positive, you’ll want to purchase from that store. Most online buyers consider user review as the primary decision-making factor. That’s why the websites with most stars perform better. In fact, Google states that customer review occupies 9.2% space in the ranking chart.

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Tips to Create a Strong Content Marketing Plan

Creating a robust content marketing plan is not everyone’s cup of tea. It requires in-depth research, experience, and dedication. There is an increasing demand for sweeping contents, and most brands are unable to serve what the users expect. Besides that, with all the tough competition, it’s hard to create unique contents and stand-out in the market.

So what do we do?

More than 70% of the marketers use content marketing, but only 30% of them are successful. Remember, there are thousands of companies that offer similar products and services like you and most of them have a better content marketing plan. To stay inside the spectrum, brands must always find innovative tactics to make their contents better. For this, you can either take aid from the internet or hire a content marketing expert to do your work for you.

There are specific tips that you can follow to improve your overall content marketing strategy. I won’t guarantee the plan would bring thousands of traffic to your site overnight, but it will improve your content marketing plan.

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Four Ways to Stay on Top of Search Engine Result Pages

Why do we create websites? To promote our brand and place our products and services in front of our audiences.

And how do we do that? There are dozens of tricks, but the most efficient way is to rank our website on the top of the Search Engine Result Pages (SERPs).

However, promoting your website on the web is not a piece of cake. The ever-changing algorithm of SEO is complicated, and it can baffle the heads of even the skilled expert. With Search engines prioritizing paid advertisement, it is becoming hard for businesses to stay on the front page. To stand out in the competition, companies must embrace the latest SEO trends and tactics. But, how can you compete in a market where every company is up-to-date with the current information. How can you stay on the top of SERPs and score those valuable clicks? Though the competition is fierce, you can always play smart to stay ahead of the game. Here are few SEO tips that will help you to climb the ladder of success.

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Are You Writing for Mobile Audiences?

Writing web contents is a tough job; you have to be better than your competitors, include facts, and even write big blocks of texts to show that you have it all.

But did you know that all your web audiences are slowly shifting to mobile?

Most companies undermine this fact. But, here is the bitter truth – This is the era of smart devices. People like to keep everything on the top of the palm and access information from remote locations. Hence, the anatomy of writing compelling contents has changed over the years. Mobile audiences want short, fact-oriented, crisp, and easy-to-consume contents. With the new and engaging customers coming from smart devices, you might miss a significant share of customers if your contents are not optimized for mobile audiences.

Here are four tips to write for mobile audiences.

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Does Trust Signals Improve Your Sales?

Converting leads to customers is a mammoth task for many business entities. Companies throughout the world are searching for new ideas to convert their target audiences. In the process, most businesses try to improve the look and feel of the site, undermining the most crucial factor – trust signals.

The primary goal of brands should be to earn the trust of their audiences. Having a persuasive website is useless until you have high bounce rate.

But, how to inspire your audiences to trust your brand?

The first and most important fact is to know the trust signals. Today, we will look into the trust signals that customers want on your site.

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Why Should Businesses Update Their Website for Mobile?

Gone are the days when websites used to be the Holy Grail of marketing. Today, the world is mobile, and people are more dependent on smartphones and tablets. Surfing the internet on mobile devices is convenient and fast. You don’t have to search around for Wi-Fi networks. Just turn on the data of your smart devices, and you are all set to go. According to research, more than 70% of the global user surf the internet with their mobile devices. Apart from that, Google has emphasized mobile-friendly sites compared to the ones without. So if your website is not mobile-optimized, now would be the right time to modify things.

Optimizing Your Website for Mobile Devices

If you want to grab the attention of your mobile audiences, it is essential to optimize your web pages for mobile. Here are some practices implemented by experts.

Use short descriptions and avoid long blocks of texts.

Identify every page with schema markup and index your contents as local.

Design a mobile application for your users.

Optimize mobile conversion to help your customers get what they want.

Ranking the website on the top of SERPs is the primary goal of many businesses. But, companies must optimize their web pages to increase user engagement and conversion. Today, mobile audiences are growing by leaps and bounds, and the significant share of viewers surf the internet through palm top gadgets. However, many businesses are lagging from investing in this platform.

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Why SEO Audit is Important?

The working anatomy of your website closely resembles with that of your car. It requires frequent maintenance, which may come in the form of CMS upgrade, SEO, plugins or security. While other elements are essential, SEO is the primary key that drives the success of any website. The SEO algorithm is ever-changing; it requires frequent review to ensure you are on the right track. You’ll need a team of dedicated experts to handle your SEO campaigns and deliver effective results. They will perform SEO audit to ensure your website is optimized to the fullest.

What is SEO Audit?

As we mentioned earlier – Your website is like your car, it requires frequent maintenance.

Though the fundamentals of every car is same: gears, suspension, combustion, wheels, clutch, and cylinders. The working system of a Ferrari differs from a Toyota.

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Tips to Create an Engaging Website

A website serves as your brand’s digital store. It displays all your products and services, takes them in front of your target audiences. But, the big question is – How to make our website engaging?

A recent study concluded that 97% web users consider design as an essential factor for user engagement. A well- designed website generates better traffic and helps you to stay ahead of the competition. However, most web designers neglect this fact and develop a website to portray their creativity.

Creativity is important, but adding unnecessary bells and whistles in your design only makes things worse. To implement your skills wisely, you must follow some guidelines.