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Content & Digital Marketing for Marina

Brand: Marina

Time Period: 2018 - present

Marina is one of the leading brands of Tempo Scan Group and has been accompanying Indonesian women since 1982 with the complete beauty care product solutions. 

Here I preview some of various works I’ve done in all digital assets such as Instagram, Facebook, Youtube, website, and company campaign.

Marina Beauty Journey - An annual event that aim to inspire the young Indonesia women to grow brighter. The event is consisted of school roadshow and online & offline audition for the search of 20 Bintang Marina and later followed by Beauty Camp as the big bang. The Beauty Camp itself is a bootcamp for 20 selected young women that allows them to join in various classes by famous tutors and also experience many fun activities.

View this post on Instagram

A post shared by Marina (@sahabatmarina) on Aug 7, 2019 at 12:55am PDT

#StayCleanStayBeautiful - A campaign to raise the awareness of keeping personal hygiene through body care treatment during the pandemic of Covid-19

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A post shared by Marina (@sahabatmarina) on Mar 20, 2020 at 12:41am PDT

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A post shared by Marina (@sahabatmarina) on Apr 14, 2020 at 5:23am PDT

#RaihMimpi fro Asian Games - Riding the hype by supporting Indonesian athletes who achieve their dreams through Asian Games 2018

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A post shared by Marina (@sahabatmarina) on Aug 19, 2018 at 4:53am PDT

Sweepstakes & Giveaway - Actively creating digital activity to induce brand awareness and product trial through various channel such as social media, media partner, and exclusive launch in e-commerce platform.

sahabatmarina.com Website Revamp - Rejuvenating the website to achieve the modern and youthful feels. It is sleek, faster, but yet still inject the Marina DNA as the brand for young Indonesia women.

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Content & Digital Marketing for Natural Honey Hand & Body Lotion

Brand: Natural Honey

Time Period: 2018 - present

Natural Honey is a body care brand that promotes the goodness of honey which is the main ingredient. Starting from 2019, Natural Honey has been emphasizing the communication to Hijab user with Natural Honey Hijab Hydra Fresh line. 

Finding Beauty Web Series  - A Ramadan web series that aired once in every week during Ramadan 2019 along with the social media giveaway. This is my first web series project which is done altogether with the creative agency and also partnered up with Dream.co.id as the production house and media partner.

Watch the rest of the series on Youtube

Natural Honey x Hijup - working on event to create the brand awareness through Hijabers communities and on ground activities

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A post shared by Natural Honey (@naturalhoneyid) on Mar 8, 2019 at 11:20pm PST

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A post shared by Natural Honey (@naturalhoneyid) on Dec 31, 2018 at 2:40am PST

KOL Activities - Teaming up with hijabi Key Opinion Leaders from various background such as actress, beauty influencers, and lifestyle influencers.

View this post on Instagram

A post shared by Natural Honey (@naturalhoneyid) on Jan 22, 2019 at 9:28pm PST

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Revlon ID and Revlon TH Social Media Content

Brand: Revlon Indonesia & Revlon Thailand

Time Period: 2017 - 2018

Working collaboratively with internal team and Principals to communicate the campaign that meets the market demands. 

I also teamed up with Thailand team to produce the localized content for Thailand market (which then later would be translated into Thai) for 3 months. 

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Contrexyn Social Media Content

Brand: Contrexyn (Tempo Scan Pacific)

Time Period: 2017

Contrexyn is a medicine used to reduce fever for kids. 

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Online Marketing & Content Lead for Seeties Indonesia

Brand: Seeties.me

Time Period: 2016 - 2017

Seeties is a mobile application where people can find the best deals around Jakarta & Bandung and find the localize recommendation such as hangout places, food, and events.

Digital Platform Content - managing and localizing the content for all the digital platform assets for Indonesia market, such as mobile app, website, and social media. Working collaboratively with internal team to produce the most suitable content that fits the market.

Ramadhan Bersama Seeties - A Ramadan campaign to boost the recommendation of the best deals along the holy month. The idea is to create two best friends Eno and Engkuy through the #ParaPencariTakjil series that makes every single day during Ramadan more fruitful with the best deal the app could offer.

App Launch: Captain America Civil War Movie Screening & Press Conference - riding the hype of Captain America: Civil War by inducing the social media activity to win movie screening premiere ticket. We also invited the media and Marvel Indonesia community.

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AeroTicket SEO Articles

I wrote several traveling and business related SEO articles for AeroTicket. AeroTicket is an agent that provides transportation, tour and traveling, electricity payment, and events. Online business management is presented in the form of web and mobile application that can be accessed easily anytime and anywhere.

Here are two articles that have been published on the blog.

• Memilih Tempat Liburan di Tahun 2017 Berdasarkan Zodiak

Banyak cara yang bisa ditempuh dalam memilih destinasi wisata. Anda bisa memutuskannya semudah memutar bola globe kemudian menunjuknya dengan mata tertutup atau bisa juga dengan cara yang paling sistematis seperti melakukan riset dari data yang bisa didapatkan dari berbagai panduan wisata. Di awal tahun ini, jika Anda ingin mencoba sebuah cara yang terbilang unik yang mungkin akan sesuai dengan karakter diri, mungkin Anda tertarik untuk memilih destinasi wisata berdasarkan zodiak.

Setiap orang memiliki karakter yang berbeda-beda. Ada yang tipe penyendiri, ada pula yang senang keriuhan. Ada yang lebih senang saat berwisata dengan itinerary yang tersusun rapi, ada pula tipe spontan yang menyukai tiap kejutan yang ditemukan di perjalanan. Bayangkan jika Anda adalah seorang Leo yang begitu energik kemudian harus berada dalam sebuah plesiran bersama si Aquarius yang menyenangi kesendirian. Atau seorang Virgo yang memiliki travel itinerary yang sudah “terjadwal” harus berhadapan dengan Gemini yang spontan sehingga dapat sewaktu-waktu mengubah jadwal sesuai situasi dan kondisi.

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• Bagaimana Menjaga Loyalitas Pelanggan Bisnis Online Anda?

Sebagian besar pebisnis setuju bahwa loyalitas customer atau pelanggan adalah hal yang sangat penting. Sebagai bisnis online yang hanya menggunakan internet untuk kelangsungan pemasaran serta penjualan, menjaga loyalitas pelanggan merupakan satu kesatuan yang penting dan tidak bisa dipisahkan dengan bisnis online.

Saat melakukan sebuah pembelian atau transaksi secara online, calon pembeli tidak memiliki banyak kesempatan untuk berinteraksi secara langsung untuk proses validasi akan kualitas produk atau jasa yang ditawarkan. Calon pembeli mengandalkan testimoni dari kepuasaan pelanggan lama sebagai satu-satunya sumber paling bisa dipercaya. Itulah mengapa rekomendasi dan testimoni dari pelanggan lama merupakan senjata pamungkas dari strategi marketing bisnis online.

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Suppairs First Launch

Client: Suppairs

Project: Website, press release, and Instagram Post

Time Period: 2015

Little details matter and Suppairs clearly aims for that. Suppairs brings socks to a whole new level with quirkiness, colours, pop culture, and unique details all over the design. It goes well with any kind of treatment combined with personal style of each person. 

I was contributing at the first launch of the product along with the website circa 2015. The project is included website content (beta project), press release, and Instagram post. 

Here you can see some of my work for this project.

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Content Writing for DAYS by Danar Hadi Website

Client: Danar Hadi

Project: DAYS by Danar Hadi Beta Project

Time Period: 2016

DAYS is part of the Danar Hadi family which is well known for its premium Javanese batik garment. DAYS is presented for youth generation who wants to look fun, quirky, but versatile at the same while wearing batik.

For this project, I did all the content for the website, including the SKU of product. Below is the sample of my work or you can check it here.

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Creating Pocky Indonesia Social Media Content

Brand: Pocky

Client: Dentsu Digital

Time Period: December 2015 - January 2016

Not only oishii, this Japanese snack brand is also well known for its motto of “share happiness” that is literally so great to enjoy with friends and lovers. The mandatory is to highlight fun and easy activity with Pocky in daily life, and also JKT 48 as the brand ambassador.

*I only show some works on the Facebook Page since the Instagram and Twitter used mirror content.

Regular Content – posting daily content mostly speaking about product knowledge and happy activity and idea to do with friends and Pocky

Real Time Marketing – promote things that currently trending in order to keep the brand stays up to date (as shown below for Local Election 2015, Star Wars: The Force Awaken movie release, and the hype of Duel Otak game)

Interactive Organic Content – create interactive yet relevant content to drive more engagement from the Fans

JKT48 - highlights the product or event with JKT48.

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Managing Shiseido Indonesia Social Media Content

Brand: Shiseido 

Client: Shiseido Cosmetics Indonesia

Time Period: 2015 - 2016

Shiseido is one of the oldest cosmetic brand in the world. Shiseido offers the highest quality products with 140 years of technology My mission here was to emphasize the Japanese spirit as the one of the brand value and promote the brand as a powerful weapon to bring out the beauty that already in every woman.

*I only show some works on the Facebook Page since the Instagram and Twitter

 used mirror content.

Regular Content – posting daily content mostly speaking about product knowledge, beauty tips & tricks

Real Time Marketing – promote things that currently trending in order to keep the brand stays up to date (as shown below for the hype of Victoria’s Secret Fashion Show 2015, International Breast Cancer Awareness Day, and Eid Al Fitr Greetings)

Shiseido Spirit - Emphasize the spirit of Shiseido through the history of Shiseido, brand story, and Japanese culture.

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Contributing in Japantravel.com

Japantravel.com is one of the leading resources for Japan travel information and the primary destination for visitors planning and travelling in Japan. 

I’ve been contributing in Japantravel.com since my first Japan trip in 2014 until now as Regional Partner. The main job is to write my experience during my stay in Japan, thus I can share the experience in articles, photo story, or video. 

The website is now available in 9 languages, including Bahasa Indonesia. In that way I also can translate English articles into Bahasa Indonesia to reach more potential audience who wants to travel in Japan.

Here are two of the latest articles I wrote about Star Wars Exhibition in Roppongi Hills and standing soba restaurant in Kyoto.

• Star Wars Visions X Tokyo

Can you feel the excitement for the upcoming Star Wars movie at the end of this year? It has been years since Episode VI: Return of The Jedi first premiered in 1983, yet this masterpiece series of George Lucas’ production still drives people from every generation into an awe.

Ever since Disney made its announcement to buy Lucasfilm, everyone can feel the force of this epic saga is getting stronger everywhere you go. Even now you can try to feel how strong the force binding your galaxy is in Roppongi Hills, Tokyo. Mori Arts Centre collaborated with Disney to bring a galactic exhibit called Star Wars Visions. The exhibition showcases an amazing numbers of Star Wars-themed art works and opened alongside the newly renovated Tokyo City View Sky Gallery.

Read More

• Miyako Standing Soba Restaurant

The concept of a standing soba or udon restaurant is very common in Japan, especially in busy thoroughfares like train stations. This kind of restaurant is a quick way for people to pop in and out whenever hunger strikes.

Read More

You can read all my articles written in English here and here is the link to articles in Bahasa Indonesia. 

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Pakaroti.com

Client: Pakaroti.com/Filma

Time Period: 2014

I love food. I love to eat it, I love to talk about it, so yeah why don’t I write about it? 

Pakaroti.com is a website about culinary with speciality in bread, pastry, and everything about bakery (just as the the word “roti” which literally means “bread”). 

• SENSASI GARING DAN LEMBUT TARTLET BROWNIES

Brownies sudah menjadi favorit banyak kalangan dari berbagai generasi, sementara tartlet yang berbasis shortcrust pastry begitu disukai banyak orang sebagai hidangan penutup atau sekedar teman minum teh. Lantas, bagaimana jika kedua camilan ini berkolaborasi menjadi sebuah kudapan baru yang unik? Maka jadilah Tartlet Brownies.

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• CRONUT, SI MANIS PRIMADONA BARU DUNIA BAKERY

Kehadiran cronut sudah mulai terasa di Indonesia sejak awal tahun 2014. Beberapa bakery danpatisserie mulai berkreasi memperkenalkan cronut sebagai primadona barunya. 

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• LAPIS TALAS: OLEH-OLEH CANTIK DARI KOTA BOGOR

Apa yang tersirat di pikiran kita saat mendengar kata “talas” ? Pasti panganan umbi-umbian yang biasa disajikan dalam bentuk keripik talas atau talas kukus dan bakar. Kenikmatannya memang masih terasa saat disanding dengan secangkir teh manis hangat, tapi bagaimana jika talas yang terkenal di daerah Bogor ini bertransformasi menjadi bentuk kue lapis dengan layer warna-warni nan cantik dan mengundang selera? Pasti menjadi produk bisnis yang bakal laris di pasaran! 

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Managing Oreo Facebook Page

Client: Oreo/Mondelez Indonesia

Agency: Dentsu Digital 

Time Period: 2014

Twist, lick, dunk. I have to be frank, Oreo was a roller coaster ride for me. Not only I had to work with the team from Mondelez and my agency, I also cooperated with the regional team from Dentsu Mobius and global team from 360i. Yeah, sure it was a bit of craziness here and there, but it was all worth it with all the fun time we spent, how we dwelled with the ideas from scratch to wrap.

Oreo Old School – promote happening and nostalgic things in the past

Asyiknya Bersama/Do It Together – promote togetherness with family, friends, and obviously Oreo

Real Time Marketing Content – promote things that happen in real time in order to keep the brand stays up to date

Alone But Together Campaign – pre-campaign as the bridge to build awareness to #BetterTogether global campaign

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Managing Revlon Indonesia Social Media Content

Client: Revlon/PT Tempo Scan Pacific TBK

Agency: Dentsu Digital

Time Period: 2013-2014

Revlon is very well-known for its quality and affordable price among Indonesia market. Although the brand itself provides wide age-range variety of product, Revlon wanted to communicate the youthful spirit yet classic image of every product line to the younger target audience in every social media platform.

*I only show some works on the Facebook Page since the Twitter used mirror content.

Regular Content – posting daily content mostly speaking about beauty tips & tricks, girl spirit and how to relate them with Revlon

Real Time Marketing – promote things that happen in real time in order to keep the brand stays up to date (as shown below for Chinese Lunar Year, New Year, Valentine, and Highschool Prom)

The Color Run 2014 – promote The Color Run event in all of social media platform

Using brand ambassador to create awareness and engagement through engaging content

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Managing MamyPoko Indonesia Social Media Content

Client: MamyPoko Indonesia/Unicharm Indonesia

Agency: Dentsu Digital

Time Period: 2013-2014

Building the relationship between the brand and customer by creating engaging content on every social media platform. The objective is to communicate MamyPoko as baby diapers product will enhance the joy of child rising. 

*I only show some works on the Facebook Page since the Twitter used mirror content.

Regular Content – posting daily content such as quotes, baby recipes, daily tips and facts about mother and children care

Interactive Organic Content – create interactive yet relevant content to drive more engagement from the Fans

Contest & Sweepstakes – create digital activity on social media and mobile app platform

Product Based Content – communicate the feature of every MamyPoko product

Real Time Marketing – promote things that happen in real time in order to keep the brand stays up to date

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Ngantuk

Saat ketakutan luruh ke dalam mimpi

Saat lelah dari tatapan dan menatapi layar hari

Saat senggang mati suri sampai kenyang

*Sare: Javanese for "sleeping"

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