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Why Affordable Website Design Had Been So Popular Till Now?

Imagine conducting your business successfully without a website in this modern era? Well you could and there are exceptions but it is really difficult and you need to have a website. Now every business establishment will not like to spend heavily on getting their websites up. So websites which are affordable have been popular among businesses.

Affordable websites are made possible when someone having years of design experience builds a process that delivers unique designs to suit business. Another good factor is that with platforms such as Wordpress you don’t need to essentially have any technical knowhow, you just place the content and it sets up for you. There are many video tutorials available online which will give you a fair idea of how to go about these.

Another reason for its popularity is that it is simple, quick and painless to get your website up and running and reach out to customers without too many glitches. If you have a logo designed already, you just need to upload it, or else you can create a text based logo with different font sizes and colours. Crafting content is easy and fast in websites that are built using Wordpress. So what all do you get with an affordable website?

·         Complete website (professional website designs which you can constantly update with new texts, images, videos, etc.)

·         Responsive design (The website looks good no matter whichever the platform the user is on).

·         Google analytics (The power of data in your hands will do wonders for your business, make sure that you are tracking enabled right from the beginning itself).

An attractive design will engage your visitors more than an unattractive one. Those who do browsing will find it pleasant if the designs such as logo, pictures, attractive font sizes, colour combinations and other animations including the arrangement of the layout are done in a professional way. Visitors will definitely spend more time on your website. Graphics and menus leave a lasting impression on your visitor’s mind and this also builds up your brand.

Setting up a website that could be successful is no doubt a daunting task as you need to keep a balance between your budget and your need to have a highly functional website. However, if you are able to cope up with these challenges it can ensure you that your site gets a good number of returning visitors, great search engine ranking, and greater overall credibility as against that of your peers. Credibility is something which is tough to get. A professional site design which is simultaneously affordable can pay you very rich dividends in the long run.

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The Reasons Why We Love Low Cost Web Design

We all love a web design if it is attractive and has information, don’t we, some have their own specific reasons why they love. But we all love when the website is attractive, informative and yet come with low cost in terms of its designs. When it doesn’t create holes in your pocket there aren’t any valid reasons on why you wouldn’t love low cost web design.

A website design creates an immediate feeling in a visitor as to who you are. Human beings are today working in a world where customers have a plethora of options to choose from and if your website doesn’t have information then it wouldn’t cut an ice with your visitors and they will simply switch off and move to something else. This often happens when someone looks for information on their mobile devices.

You want your brand to be visible right within seconds of the site opening right from the top of the page and the website design must be customizable for updates. It should be optimized for mobile devices, coding the site optimized for mobile devices are extremely important. It should fit into the mobile screen of the person viewing the website.

So why programmes like Word Press do become extremely popular, it is as it builds websites with low cost designs. Encapsulated below are the reasons why we love low cost web design:

Cost: One of the best reasons that we love low cost web design is due to its price; let’s make no bones for it. If you build in Word Press then there is no need to pay heavy license fees, anyone can download it and start making their own websites.

Easy: It is easy to set up, manage and update, whether you are a beginner or a professional, everyone can easily add pages, blog posts, videos, pictures and every other stuff related to websites.

Plugins and themes: Platforms such as Wordpress offer a variety of free and paid plugins that you can use to add functionalities to your website. Using such plugins you can easily integrate attractive and add-on features to your websites such as shopping cart, interactive forums, payment gateways, event calendars, and many more.

User-friendliness: Low cost web designs are also famous among those who want to spend less and gain more. You need not have mastery over the technical part and neither ought you to give money to developers. Folks can easily manage and customize their websites from the admin panel by following certain guidelines.

All these and the very fact that you don’t need to spend immensely to get a website are among primary reasons that we love low cost website design.

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All You Need To Know About Low Budget Web Design

In the era of smartphones and tablets a website is highly crucial and you cannot ignore this of course since the website is the most viable means of getting maximum number of prospective clients in a business. Having a website which is responsive and effective might need some considerable amount of investments, however, if you are pressed for time or have tight budget then you can opt for low cost web design.

There’s a common perception that low cost website design fails to cut the ice and garner business, it is not so, sites which are developed at low cost also give decent business. However, the design and functionality must conform to the basic requirements for running a successful website. You can use a platform like Wordpress to create a website keeping in view your business base, market competition, etc. and get on for garnering the revenue.

Functionality and design elements are not mutually exclusive and the entire website must show a balance between these two aspects. It is important to make sure that your website is fully functional and in that way more importance must be given to that since after all the primary purpose of your website is to garner revenue. The user interface must be neat and the navigation should be friendly, so more importance to functionality than aesthetics though both are very important in their own ways.

The focus should be on user needs since you tend to create look and feel through graphics and illustrations and sometimes forget what the user needs from your site. If the visitor does not find the information that he is looking for then all the dazzling pictures and colour effects go waste.

Determining your goal is also extremely important, you should be clear on what is the purpose of your website whether it is selling product, creating a discussion forum, publishing personal blogs, promoting third-party products, a combination of all these or even more. Only the appropriate features of each of these necessities should be incorporated into the site building.

Posting of high-quality content is a must and it is the content which makes the difference to your website and to your business eventually. Good and informative content on your website is the most crucial step for building a successful business enterprise. If visitors get what they are looking for on your site then the chances of success will be greater. Gradually through word of mouth or otherwise your website will become popular among masses.

Design of the website is just one of the aspects but nevertheless important, what is more important is the objective of your business and the website should be built accordingly. Finally, for those worry about budgets, there are lots of companies in the market who will build a low cost website design for your business and they will guarantee that it is professionally built in look and feel. However, for safety purposes work with a company that is trustworthy and wouldn’t come up with something that is below standard. Use reliable and experienced players who will fit into your budget.

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Give a digital transformation of your business with a low cost web design

Consumers look to the World Wide Web for gathering initial information of anything that they want to know, whether it is the features of a product, comparing the prices, or any other details. With work from home gaining popularity in Covid times people keep surfing websites more than ever before.

Cheap Web Design Melbourne offers low cost website design with CMS, Website Re design and SEO Services in Sydney, Canberra, Brisbane and Perth.

The website is the best medium between you and your customer and it works for you 24x7. A well maintained website is a powerful marketing tool giving your company a firm edge over competitors in the market and garners for you more sales than others.

Well, websites do need some investments but if you don’t have a big budget, no worries. There are several handy alternatives to choose from. Some of these such as Wix, Weebly and 1and1 will show you more on what can be done. You need to upgrade and keep the website fresh and young, it is very important.

People get motivated to buy something when they consider your website and product to be trustworthy. When consumers feel safe, ease and comfortable then they will not just visit your site but also navigate through it to discover more. They will become your long-term customers as well and more so when you put forth solid products, company transparency and some great testimonials from users.

Parallax Scrolling: Some people are lazy so much that they even find clicking cumbersome. Parallax scrolling will help people overcome the general laziness of consumers while remaining visually appealing and engaging. Users have got used to consuming information with a simple swipe as they browse through a page.

Video Landing Page: You need not embed every video on YouTube, instead create a video landing page by including a direct call-to-action in the video, you can even create an immersive video that will play automatically on your home page.

Custom Typography: Text is very important and the way it is presented is all the more important. The days of basic fonts like Times New Roman or Arial are outdated and to impress consumers you need to implement unique typography that is in sync with your brand identity and communicates your message properly to users. Some companies use this in their logo design while some businesses use custom font on their entire design to highlight important content.

Artificial Intelligence: This is becoming a buzz word and sites which include chatbots, personalization and machine learning are garnering rich dividends. Chatbots have a direct influence on user experience and allows users to ask questions in real-time and get answers, which allows them to acquire information efficiently.

Simple Design: Today websites which use simple designs are more popular among masses and customers prefer a clean and nice layout. So do not fill up your website with too much animation and flash which will irritate a visitor as the load time will be slow.

Avoid Social Media Feeds: Customers know how to connect with a brand on social media, gone are those initial days when you need to make them aware of social media presence. Visitors will just get distracted and click on those and move away to those pages and then your whole purpose of pulling customers to your site gets defeated. Place those social icons in the sidebar or footer and link it to your account.

Optimize Contact Information: Customers need to contact you and you should not make it difficult for them to do so.

Avoid Stock Pictures: These are great for blog posts on a website but not on the main pages where you are giving your product information and offering services or in the About Us page. Customers quickly make out stock images and will realize that it is a fake one and so hire a professional photographer and post real pictures instead.

So it is not necessary that you spend heavily, the job can be done with a low cost website design as well but you need to employ the right tricks to attract the crowd. Provide users with information to help them make an informed choice and make them feel comfortable and this digital transformation of your website will help you grow your business exponentially.

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7 Ways a Cheap Website can Improve Your Business

In this age of the internet, a website is the first and foremost interface for a visitor or customer to gain access to what is on offer and make a decision to buy the product on offer. Yes in this way the website is the most loyal salesperson working 24x7 online. It’s a powerful marketing tool and a well-maintained and presentable website gives you a competitive advantage in your industry and enables the sales process immensely.

Often, there’s a misconception that websites need high amount of investments, hiring a website designer can be expensive, it may anywhere from £500 to £5000+ depending on who you choose and what you need. For startups, which are pressed for money where every penny counts, such fancy budgets will be an extravagance. Well, in today’s world there are many cheap alternatives with search engine Google presenting several companies where you can sign up for free and create a website DIY style. Some of these like Wix, Weebly and 1and1 allow you to pick from pre-set templates and get your website online quickly. You can start from zero and using drag and drop software move your images and text around the page until you are happy with the layout.

At WebCanny, cheap website design company, we create great looking, professional websites which are search engine friendly.

Search Engine Friendly: The first goal of your website is to make it search engine friendly and for this you must put a descriptive page titles, meta descriptions, headings, image titles, and image alt text. There should be relevant key words, to indicate to search engines what subject matter is contained on your site, and all these need to be prominently displayed.

Making Mobile Friendly: People use handsets more than laptops and phones are the first destination of website traffic, and making your site mobile friendly will help you rise higher in web traffic and in popular search engines.

Displaying Contact Info: This needs to be prominently displayed, if you want visitors to get in touch with you, for any information that they want to know, or to buy any product, or service, which you are offering and it should be eye catchy as well. When individuals in your area search for any information (businesses like yours), your information must be displayed in the search engine on the first page itself.

Optimization of Content: You must prepare and present content on your website keeping in view the audience and taking into consideration the search engines. For visitors, your information and production should be relevant and useful. The content should be updated at regular intervals by putting new pictures, new text, new videos, etc. Also create separate web pages for each of your products, services, and locations, which can create a better user experience and boost conversions.

Faster Load Time: The page should display within seconds as otherwise visitors will move on to something else, so compress your image files, avoid flash and limit use of animation, music and other such things.

Simple form of Navigation: The customer must be able to make out from the first appearance itself and it should be not painstaking for him to switch from one section to another. All menu links should be clickable and your main navigation should be above-the-fold (on the portion of a screen that can be seen without scrolling).

Aesthetics: Your website should be consistent with your brand tone, personality and look. Choose colours that are visually appealing, maintain proper balance between content and graphics, text appearance should be simple and avoid long videos.

So the above 7 ways will work in a cheap website that you perhaps created by yourself. Often a company which has invested heavy amount in a website position it as something interesting and yet may not attract large number of customers. Other companies which may not have invested huge amounts and opted for cheaper alternatives do succeed well in their mission and this is due to the way content is presented on that particular site. So even cheap websites can improve your business if everything is presented in an organized manner and it is important to know what audience / customers like in a product, and you need to do accordingly which will pay rich dividends.

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It is a well-established fact that more than 50% of web visitors browse through mobile devices. In fact, Amazon.com has recently released stats that showed that 60% of the users did their purchasing in the recent holiday season over the mobile. That amounted to around $1 Billion in sales for Target.com.

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Important terms that you need to know about Affiliate Marketing

What is Affiliate marketing?

Affiliate marketing has become a massive online industry over the past several years, emerging as both an effective way for marketers to sell their products and services and for publishers to monetize their audiences.

Affiliate marketing allows any online business to affiliate themselves with web site owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by generating sales, leads and traffic for the Merchants business.

Merchants who sell services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below:

Cost Per Sale (CPA)

A visitor referred by the Affiliate purchases services from the Merchant. This payment structure is referred to as - cost per sale or cost per acquisition (CPA).

Cost Per Lead (CPL)

A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is referred to as - cost per lead (CPL).

Cost Per Click (CPC)

A visitor to the Affiliates web site clicks on a Merchant’s banner and visits the Merchant’s web site. This payment structure is referred to as - cost per click (CPC).

3A’s for Affiliate Marketing

At its heart, affiliate marketing is an online version of a sales structure that has been happening offline for decades. In its simplest form, it involves 3A’s:

1.     Affiliate

2.     Agency

3.     Advertiser

  History of Affiliate Marketing

The first affiliate marketing programme: William J. Tobin conceived, implemented, and patented affiliate marketing and launched his program on the Prodigy network. He set-up the first affiliate programme for his company, PC Flowers & Gifts in 1989.

The second: In 1994, CDNOW launched the BuyWeb program.

Amazon was one of the first to use affiliate marketing with the launch of its Associates Programme in 1996. This is considered a key milestone for the affiliate world as the programme attracted widespread, global interest and was widely perceived as a model for retailers looking to implement their own.

The rest of the story: 1998 saw the launch of the first affiliate networks – Commission Junction and Clickbank. These networks made affiliate marketing a lot more accessible to online retailers smaller than Amazon, by offering payment solutions and facilitating exchanges between merchants and affiliates.

Soon after, in 2000, the United States’ Federal Trade Commission published guidelines for the sector, which helped cement its legitimacy in the online marketing world.

In 2008, more legislation was introduced across the US (such as the Affiliate Nexus Tax and new disclosure guidelines) to further regulate the field.

Affiliate Marketing Scenario in India

An affiliate network is a way of expansion in the internet.

In the current scenario, Affiliates contribute to around 15% of the sales happening on online retail sites in India. Affiliate Marketing in India has now reached a point where it’s reached some level of maturity and is being considered as a serious sales channel for ecommerce startups and even established businesses.

It’ll be interesting to see how the landscape evolves with the rise in usage of smart phones for browsing, and innovative tracking technology.

  Top Affiliate Marketing Networks in the World

An affiliate network acts as an intermediary between publishers (affiliate marketers) who sell products and services and the merchants who create those products and services and their affiliate programs.

With a wide variety of businesses who work direct with affiliates, most affiliate marketers will use an affiliate marketing network to search for offers for their blogs. Some of the most popular affiliate marketing platforms:

RakutenLinkShare

Rakuten LinkShare is one of the oldest affiliate marketing networks; it is now a fair amount smaller than some of the bigger players in the affiliate industry.

CJ Affiliate

CJ Affiliate is one of the biggest affiliate platforms online; if you have worked in the affiliate marketing space for any amount of time, you’ve probably come across them. Just about every major merchant has their offers listed on CJ Affiliate (formerly Commission Junction), making it as close to a one-stop shop as it gets in the affiliate industry.

Amazon Associates

Amazon.com needs no introduction. It is the largest Internet-based retailer in the United States. Its affiliate network, called Amazon Associates, allows you to tap into over a million products to advertise to your customers. Amazon has the most intuitive and easy-to-use technology of any affiliate program.

Clickbank

Clickbank is huge. And it’s been in the game for over 17 years. ClickBank’s focus is digital information products. It is one of the largest online retailers.

ShareASale

ShareASale is another of the largest affiliate marketing programs out there; the platform has about 3,800 merchants listed. ShareASale has been in business for 15 years, exclusively as an affiliate marketing network. Their technology receives accolades for speed, efficiency, and accuracy – and their reputation as a fair and honest business is well known within the industry.

eBay

Many marketers don’t even know that eBay has an affiliate network. eBay has now been online for over 20 years. The ebay Partner Network provides first class tools, tracking, and reporting.

Want to be an Expert in Affiliate Marketing?

Affiliate Marketing is about building and maintaining relationships between affiliates, retailers and networks. To become an expert in Affiliate Marketing you need to improve your skills in Affiliate. To enhance your skills you need a good online marketing institute.

Here are few well known Institutes that provide Digital marketing Course:

Delhi School of internet Marketing (DSIM ): Delhi School of internet Marketing (DSIM ) Advance Digital Marketing course give leverage to learn Affiliate Marketing and Digital Marketing as well. It is one of the best digital marketing institute in Delhi.

The reviews can be check out on the following links: DSIM reviews

DigiPerform : Offers trainings for Affiliate  in individual as well as full Digital Marketing course to individuals & teams through its live classroom and online delivery. The institute has got a rating of 5.4 on a rating of 10. Till now, it claims to train 1000+ trainees.

The reviews can be check out on the following links: DigiPerform reviews

 Digital Vidya: Digital Vidya is one among leading Digital Marketing training institute. Since January 2010, they claim to have trained 5000+ professionals and students. Digital Vidya offers courses in Affiliate as well as full training program in digital marketing (CDMM). The institute offers online training and has received a rating of 8 out of 10.

The reviews can be check out on the following links:

Digital Vidya reviews

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The Darkest hour is just before the dawn

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