walmartrx

[walmartrx]

Post: 13 Promotion

Walmart has a great social media presence. Walmart uses different tools to promote and sell its goods. Some tools include Facebook, Twitter, and Instagram. Walmart has a hefty following with 978K followers on Twitter and 1.9 million followers on Instagram. Walmart has great advertising efforts as they recently partnered with The Lion King to promote the movie and increase sales. Walmart strategically placed Lion King prints and posters in the front of their windows and doors. They also installed cut outs over the door scanners. The Lion King also partnered with McDonald’s inside Walmart to offer exclusive toys and happy meal options. These promotional tools are in fact effective. The tools affect the consumer every time they step foot in Walmart they are exposed to promotional materials displayed for them to see. Walmart heavily uses sales promotion to promote their goods and services. Some goods promoted are seasonal item like barbecue grills for the summer, pools, towels, and water to stay cool. Their product mix is promoted by seasons with the highest point of sales during this period. I’ve personally seen deals such as summer saving, and now with school right around the corner we now have back to school sales approaching. These deals are effective as they promote their product and increase sales. Walmart does use personal selling, and through this Walmart is attracting the buyers while promoting the sale of its products.

Walmart Marketing Mix (4Ps) Strategy | MBA Skool-Study.Learn.Share. Retrieved July 22, 2019, from https://www.mbaskool.com/marketing-mix/services/16887-walmart.html

Bhasin , H. Marketing Strategy of Walmart Marketing Strategy. Retrieved July 22, 2019, from https://www.marketing91.com/marketing-strategy-walmart/

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Post 12 Place (Distribution)

Walmart uses the intensive distribution strategy. Walmart stores maintain the same variety of goods in every location. Walmart also maintains the same employees and responsibilities at each store. Walmart always continues to open brand new stores to reach more customers. The place and distribution element of Walmarts marketing mix is a great strategy. This helps to attract more customers by making shopping convenient in terms of location. Walmart stores take up a huge amount of space with over 173 distribution centers world wide. There is over 125.8K square feet of space used by Walmart. Walmart provides ease of access to all.

6d PLACE STRATEGY Wal Mart uses the intensive distribution . Retrieved July 22, 2019, from https://www.coursehero.com/file/p54t3dr/6d-PLACE-STRATEGY-Wal-Mart-uses-the-intensive-distribution-strategy-or/

Walmart Distribution Center Network USA | MWPVL. Retrieved July 22, 2019, from http://www.mwpvl.com/html/walmart.html

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Post: 11 Trends/Pricing

Some trends in the market place that may pose a threat or opportunity for the brand are as follows. A trend for Walmart is it’s recognition, it has been a modern staple with its convenient stores and ease of access, to its many products. With its low prices it wins over lots of possible opportunities. Walmarts main selling point is “Save Money Live Better” with that said Walmart is invested in everyday low prices. Sam Walton opened his first five and dime stores in the 1950s with the business model of keeping prices low. Walmart originally had competition with other companies and with slimmer margins than others, they had to make it up Qin sheer volume of sales. It’s stated that 90% of Americans live 15 miles within a store. That’s amazing as Walmart is a modern staple and it’s amazing to hear that it has such a vast reach and influence on our culture. Walmart approached $514.4 Billion in sales as reported in January of 2019 for the previous fiscal year.

Hyde, R. R. (2019, July 12). The Momentum, And Methods, Behind Walmart's Model. Retrieved July 14, 2019, from https://www.investopedia.com/articles/personal-finance/011815/how-walmart-model-wins-everyday-low-prices.asp

Walmart Releases 2019 Annual Report and Proxy Statement. Retrieved July 22, 2019, from https://corporate.walmart.com/newsroom/2019/04/23/walmart-releases-2019-annual-report-and-proxy-statement

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Post: 10 Services

There are many types of services associated with this brand. Walmart being the huge super store that it is wouldn’t be the Walmart that we know and love today, without it’s different services. Walmart maintains different store formats, such as its super centers, discount stores, neighborhood markets, and other small store formats. Walmart specializes in many different services in store and online. These services include foods like Auntie Ann’s Pretzels, and Subway that are included inside Walmart. Other services include banking with banks such as First National bank and H&R Block services in store. Walmart also offers electricity providers such as Reliant to sell their services to customers. Every Walmart is different but I’ve personally seen many services such as nail shops, arcades, cleaning services, home upgrade grades. Walmarts main selling point is it’s customer service. Walmart offers many great services such as returns and money services. Money services include money gram, Walmart to Walmart transfers, bill paying options, card reloads and so much more. Walmart offers several financial services. These include credit cards, debit cards, bill payment, money transfers, check cashing and printing. Walmart also offers Green Dot Bank prepaid cards sold at the registers there’s cards have low fees no overdraft options and you get paid two days earlier. I have a Green Dot card and it’s great I get paid every other Tuesday rather than Fridays this is convenient and helpful.

Washington, T. (2019, March 11). What Kind of Service Does Wal-Mart Provide? Retrieved July 14, 2019, from https://bizfluent.com/info-8296998-kind-service-walmart-provide.html

Walmart Inc (WMT.N) Company Profile. (2019, July 14). Retrieved July 14, 2019, from https://www.reuters.com/finance/stocks/company-profile/WMT.

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Post: 9 Brand Detail

The Walmart brandcarries a wide array of product mix, multiple lines of items, and diversity. Walmart is a large discount retail store with thousands upon thousands of different products and selections. Walmarts product mix is vast ranging from the main departments such as home goods, deli, frozen, fresh, beauty, auto, electronics, jewelry, pet, and clothing sections. All these different sections cary specific product mixes that favors their specific departments. The beauty department has the most sales with over 9.3 million items sold. A typical Walmart Super Center carries 120,000 different items. With 25 million items sold in its online store.

Walmart, Wikipedia. Retrieved July 22, 2019, from https://en.wikipedia.org/wiki/Walmart

ScrapeHero. (2019, March 08). How Many Products Does Walmart Grocery sell? - July 2018. Retrieved July 14, 2019, from https://www.scrapehero.com/how-many-products-does-walmart-grocery-sell-july-2018/

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Post 7: Packaging

Walmart is a retail store so therefore the types of packaging differ greatly from product to product. Walmart does participates in eco programs and pushes environmentally friendly initiatives. Such as green energy services and green products. These products reduce CO2 emissions, pollution, and reduce landfill trash.

Walmart uses recycled materials such as paper, plastics, and metals. Then raw materials are processed and converted into products such as bags, paper products, utensils and much more. Walmart can grow their business and follow ethics. With leadership, sustainability, and smarter alternatives in products and choices.

Citations:

Spicer, A. (2018, August 14). Walmart wants to be environmentally friendly - and discovers just how difficult 'sustainability' is. Retrieved June 30, 2019, from https://www.google.com/amp/s/www.marketwatch.com/amp/story/guid/64287208-9FB5-11E8-937B-098900F74443

Stailh, G. (n.d.). Behind the Hype of Walmart's Sustainability Efforts. Retrieved June 30, 2019, from https://www.google.com/amp/s/earther.gizmodo.com/behind-the-hype-of-walmart-s-sustainability-efforts-1829931295/amp

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Post 6: Competition

Walmart faces competition from key competitors such as Amazon, Costco, Dollar Tree, and the likes of Target. Walmart is the go to global retailer super giant. There’s always a little room for some improvement and friendly competition. In order to lead one must be innovative. The name of the game is being able to adapt to changing markets. A company like Walmart must compete in all types of business conditions and markets. Therefore a need to accommodate a larger customer base to grow.

Walmarts primary competition is from Amazon. Amazon has been steadily growing since 2003, and have ever since shifted from book retailer, to e-commerce. Amazon now focuses on many services including network streaming, online retailing, products sales and development and so much more. With Amazon Prime’s partnerships offering same day shipping Amazon is now an innovative and suitable contender. Amazon also has a large if not equal size and variety of products and merchandise.

Citations:

Mondrose, P. (2015, June 19). Here's A Breakdown Of Walmart Shoppers By Demographic. Retrieved June 30, 2019, from http://www.businesspundit.com/heres-a-breakdown-of-walmart-shoppers-by-demographic/

Tyler, J. (n.d.). Amazon and Walmart have been battling for retail dominance for 15 years - and there's no end in sight. Retrieved June 30, 2019, from https://www.google.com/amp/s/amp.businessinsider.com/walmart-changes-to-compete-with-amazon-2018-11

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Post 5: Target Market

Walmarts NAICS Code is 452210. Walmart’s ideal demographic is the average American. Walmart has a huge target market and appeals to a vast range of markets and consumers. Walmart targets the average everyday person, who is trying to save and still buy with value. Walmarts ideal target audience are the people from the age ranges of 20 to 44. These range from millennials to the classic baby boomers.

Walmart is growing it’s e-commerce and is attempting to penetrate this fairly new market. I have personally shopped at Walmart and it’s great. They have lots of products and really cater to families with little to no money or on a budget. Walmart’s a global power house and is steadily increasing revenue and innovation. It continues to grow with seamlessly no limit.

Citations:

Cal Baptist University. (2014, December 11). Marketing strategy analysis- Tiffany Huscher. Retrieved June 30, 2019, from https://www.slideshare.net/mobile/tiffanyhuscher/marketing-strategy-analysis-tiffany-huscher

J., & Wendenheimer, G. (2015, June 19). Here's A Breakdown Of Walmart Shoppers By Demographic. Retrieved June 30, 2019, from http://www.businesspundit.com/heres-a-breakdown-of-walmart-shoppers-by-demographic/

[walmartrx]

Post: 4 SWOT

SWOT Analysis for Walmart

Strengths

Brand Recognition

Club Pickup

Discounted Price Value

Easy Accessibility

Global Supply Chain

Self Checkouts

Variety of Products

2 Day Shipping

Weaknesses

High Turnover

Luxury Competitivers

Online Competitors

Shrink

Thin Profit Margins

Opportunities

Room for internal growth and benefits.

Foreign growth and development

Improvement in the quality of goods.

Threats

Amazon Costco and Target

Growth of online retailers and e-omerse

Healthy Lifestyle Trends

Rising prices and cheaper alternatives

Recommendations

Walmart must prioritize its strengths in the retail marketplaces and e-commerce.

Improve Human Resources with an increase in customer satisfaction and standards of overall quality of products.

Focus heavily on the expansion and growth in foreign markets to progress.

Staying competitive implementing strategic changes strengthening weaknesses. Weakness include retail competitors, online retailers, and unions.

Citations:

Smithson, Nathaniel. “Walmart SWOT Analysis & Recommendations.” Panmore Institute, 19 Feb. 2019, panmore.com/walmart-swot-analysis-recommendations-case-study.

“Walmart Inc. Competitors.” NASDAQ.com, 28 June 2019, www.nasdaq.com/symbol/wmt/competitors.

[walmartrx]

Post 3: Strategy

The key differentiator in this brand is its size. Walmart is the largest retailer with over 11,770 stores nationwide. This makes it easily accessible in all places. Walmart has a great strategy in place regarding their business model and how they stand out. The difference with Walmart is that they are a the largest discount store chain around. With everyday low prices, cheap reliable products to display in stores, Walmart leads that area of business. With constant redesigns and changes they are shifting focus to remodels and redesigns. As it revamps its brick and mortar stores to accommodate the digital age and demand. The retail giant recently announced store plans for 10 states, which encompass a total expected investment of over $1 billion. In Texas alone Walmart plans to use $264.9 million to remodel 54 different stores throughout the whole state.

Some sustainable competitive advantages are that Walmarts strategy is to adapt. With the digital age and technological advancements we seen new advancements such in store pick up. Walmart excels with innovative systems and product development. With club pick up customers place orders online and Walmart associates prepare and deliver the order to the pick up location at no charge. We have also seen growth with self checkout systems and easy scan and go technology. Scan and go is effective in giving the customer faster options at check out. Walmart appeals to everyone from all walks of life. It lures consumers with product selection selection and great value.

Citations:

O'Co nnell, L. “Total Number of Walmart Stores Worldwide 2008-2019 | Statistic.” Statista, 1 Apr. 2019, www.statista.com/statistics/256172/total-number-of-walmart-stores-worldwide/.

Wilson, M. (2019, April 12). Walmart in store remodeling mode; details plans for 10 states. Retrieved June 29, 2019.

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Post 2: Brand Walmart

Walmart is a nationwide discount store chain that engages retail and wholesale operations in all the USA and in 27 other countries globally. Walmart offers many brands, products, and services. They have discount stores, super centers, and warehouse clubs, all with large varieties of products and merchandise. Walmart has unique services such as banking, bakery, deli, fast foods, fresh foods, tire and battery, optical, pharmacy, taxes service providers, and so much more.

Walmart has great product orientation with such a wide range of products. It appeals to every demographic profile and every customers particularly component lifestyle. Walmart has an annual revenue of about $500 Billion approaching $550 Billion by 2020. Walmart hires many, with more than 2 Million employees worldwide. Walmart is a private family owned company that is publicly traded, with a current stock value of $111.13. Walmart has its home office based in Bentonville, Arkansas and it’s slogan is “Save Money Live Better” with a focus on everyday low prices. Walmart is the largest overall employer in the US and the biggest employer in over 25 states. Walmart maintains its position as a global power with its purchasing power and assets.

Citations:

Finance, Y. (2019, June 23). Walmart Inc. (WMT) Stock Price, Quote, History & News. Retrieved from https://finance.yahoo.com/quote/WMT?p=WMT&.tsrc=fin-srch

Sehgal, U. (2010, October 23). 16 Facts About Walmart That Will Blow Your Mind. Retrieved from https://www.businessinsider.com/16-walmart-facts#walmart-operates-internationally-under-55-different-names-including-walmex-in-mexico-asda-in-the-uk-seiyu-in-japan-and-best-price-in-india-16

Statista Research Department. (2019, April 10). Topic: Walmart. Retrieved from https://www.statista.com/topics/1451/walmart/

[walmartrx]

Post 1: Brand Selection

I chose Walmart because it’s an important part of my life. I currently have been working for Sams Club for almost a year now. And working for Sams Club is an awesome experience they are flexible and helpful. Walmart is an ethical company that offers great benefits and opportunities for growth and has great culture and diversity. Sams Club is a membership based only warehouse retailer through Walmart.

Walmart takes pride in value and quality. Walmart is innovative and constantly adapting to different markets to meet member’s needs. Sams Club was founded by Sam Walton in 1983 and is still owned and operated by the Walton Family. The Walton Family own its parent company Walmart as well. My blog URL is: https://walmartrx.tumblr.com/