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It's not the first time Heineken has found itself at the intersection of beer andtechnology , but the Dutch brewer's latest effort has resulted in a first of sorts for the company: its first "interactive beer bottle." Revealed at Milan Design Week, the Heineken Ignite is a beer bottle replete with LEDs and motion sensors, which let it light up with various effects when you knock bottles to say cheers with someone or take a drink. The LEDs can even apparently be remotely activated by a light source and synchronized with music. As you might expect, this one is set to remain only a concept for the foreseeable future, but you can see it in action in the video after the break, and find more details on how it was built at the source link below. http://www.youtube.com/watch?feature=player_embedded&v=fU6SmBPcWFA   The information contained in this email and any attachments may be private and is the confidential property of Team Epic, LLC and its affiliates. If you are not the intended recipient(s) or have otherwise received this email unlawfully or in error, please delete this email and inform the sender as soon as possible. This email may not be disclosed, stored, used, published or copied by anyone other than the intended recipient(s).  

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Beat to your own drum.

Showcased at this year’s San Francisco Urban Protyotyping Festival, was a movement to share the "Pulse of the City."  A series of eclectically designed heart monitors were positioned on street corners throughout the San Francisco area.  Not your ordinary monitor, the units turned anyone with a heart beat into a DJ by playing different music at various beat rates to correspond to a person’s recorded heart rate.  The info was shared on a digital platform allowing anyone to view a snapshot map of the city’s pulse. 

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Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.

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Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks .etc

A digital bottle cap? Well, I’m not sure it is, but the ecosystem makes it somewhat of a connected object. Either way, its a very cool on-premise experiential activation! 

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The Kernel Festival comprising electronic music, audiovisual mapping, digital and interactive art invited us to take part in its 2012 edition.

Visual Sound Building is an interactive videomapping projected on the north façade of the villa Titoni, close to Milan, which is controlled by the audience using tablets and smartphone.

tigrelab.com

As if it were a giant synthesiser, the windows of the villa act as buttons that activate and deactivate the sounds of the musical composition and modify the algorithm that generates the visuals. The façade thereby becomes a tool for musical and visual creation which is controlled entirely by the audience using three tablets or their mobile devices.

Our project drew its inspiration from CGA graphics as well as films, music and video games of the 1980s.

For this project, we received sponsorship and assistance from VDMX5 software, which gave us a license for testing and its exhibition.

Music is an essential concept for Architecture. The musical metaphors as composition, reason, rhythm and harmony are used from the Renaissance to describe the architecture of the buildings. In these classical structures, which are then taken as a model, the repetition of motifs like bows and columns along the facades represent the smallest units of the classic Greek and Roman building tradition to which they refer, as if a building will be formed by many small buildings. So it is in the front of the Villa Tittoni Traversi, and in the music synthesizer where each individual sound elements alternate sequentially to form sounds and rhythm.  In this project for the festival Kernel, the mapping is our way to link the architectural rhythm of the facade with the rhythm of the music.

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Tokyo University of Technology’s Pinch interface creates ad hoc video walls from mobile devices (video)

Tokyo University of Technology’s Pinch interface creates ad hoc video walls from mobile devices (video)

  Most video walls would be just a tad too large for the average living room, but the Tokyo University of Technology might have a clever technique to make them travel-sized. Its new Pinch interface joins mobile devices (currently iOS hardware) into a single display simply by making the namesake gesture between at least two gadgets: WiFi keeps them in sync and recognizes the relative size and orientation. While we probably wouldn’t resort to a wall of iPads in place of a large TV, there’s clear practical uses like extra-large creative apps, communication and very local multiplayer games. The best news may be that the university isn’t keeping the technology to itself. It wants developers to borrow Pinch for their own apps, which could lead to a legion of smartphones and tablets getting extra-cozy.

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A Record Player That Turns Felt-Tip Doodles Into Electronic Musi

WITH PAPER RECORDS READ BY A HIGH-SPEED VIDEO CAMERA, THE DYSKOGRAF COMBINES DIGITAL AND ANALOG MUSIC-MAKING TOOLS INTO SOMETHING ENTIRELY UNIQUE.

Digital music consumption is chock full of metaphors related to the physical media that preceded it. We’ve seen MP3 players dubbed "jukeboxes," tablet apps that let users scratch tiny virtual records with their fingertips, and digital booklets of album art that recreate the liner notes of the compact-disc era. Even the iTunes icon was based on a CD until it was updated just two years ago.

Dyskograf makes an interesting statement about this disparity by combining multiple forms of analog music-making with high technology to create something entirely new.

  The creators call it a graphic disc reader. To create a song, users start by drawing on paper records with a felt-tip pen. A high-speed camera watches the disc as it spins, feeding the image to custom software that turns the sequence of markings into sounds based on their location on the platter. Inking in one concentric ring of the disc might produce a bass drum, another a snare. In the middle section of the disc, a squiggle turns into a synthesized bass line. In essence, it functions like a player-piano scroll, turntable, and digital sequencer in one–a high-tech way to reintroduce us to the low-tech media of yore while reconnecting with the physicality that was fundamental to listening in the vinyl era.

Jesse Lucas, a co-creator of the Dyskograf, says it’s also about how physical media inexorably links music to the passage of time. "I think I realized it had so much importance when I first showed a five-year-old kid how a turntable works," he told me. "For me it’s important to understand that music is about time, time that goes by, linear time … and digital mediums have broken that link to linear time. It’s too easy to jump, to cut, and to go somewhere else." Of course, he admits, that temporal freedom has engendered new techniques, new sounds, and even entire new genres of music (Girl Talk would need a lot more patience if he were dubbing tapes). But "in the end," Lucas says, "it’s all about finding a balance."

In addition to appreciating music as something that occurs over time, the Dyskograf also reminds users of the permanence of physical media. When you’re noodling around in Garage Band, you can get rid of a mistake instantly with a keyboard shortcut. Not the case when you’re making music with a Sharpie. "People really learn a different way when they have to choose very carefully what they are doing," Lucas explains.

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Redefines The Way We Window Shop

It’s a well documented fact that high street stores are suffering due to the dramatic rise of E-commerce. Over the past 5 years many of them have been frantically searching for ways to claim back some of the market share that has been lost to the eTraders; though much of their efforts have been in vain.

Though much of their efforts have been in vain, hope might be on the horizon in the form of a new cutting edge concept from Adidas. The well-known sports brand has recently released footage of a new campaign that creatively merges high street shopping with an interactive M-commerce experience. Developed by TBWA Helsinki in association with Adidas, the campaign transformed a regular shop window into an interactive digital screen; thus giving shoppers the opportunity to have a pseudo-traditional window-shopping experience, but in a trendy, interactive and exceptionally easy way. The interactive window appeared at the Adidas store in Nuremberg last week, and is on a six-week trail to promote the new “NEO” clothing line.

Using a smartphone passers-by can enter a unique pin that allows them to interact with the window directly; alternatively they can use the window as a ‘huge’ touchscreen, which enables them to flick through the NEO collection, move the life-sized virtual mannequins and manipulate the products in a multitude of ways. If the user wants to buy an item they can drag it into a digital shopping basket, the item will then appear on their mobile device, where they can purchase it. Shoppers can also share their purchases through social media or email and save products to purchase at a later date.

This is a really nice concept by Adidas; Although, I somewhat feel it’s in response to Nike’s current enthusiasm for technology based campaigns, rather than any actual ambition to bridge the high street – Ecommerce gap. Even so, I look forward to seeing similar concepts applied to more stores in the future.

Some might think installations similar to this will one day replace the physical act of buying clothes; personally I don’t. Rather, I feel that such systems will add a new interactive dimension to high street shopping, offering a more immersive and enjoyable experience. Or at the very least, it gives men something to play with while they wait for their wife or girlfriend.

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Street Performers Go Head-to-Head in Electrifying Tesla Coil Fight

Many New Yorkers remained without power over the weekend, but one street performance in Queens wowed spectators (and the web) with an electrifying stunt.

Two performers stood atop Tesla coils, dressed in red and blue special suits to withstand powerful jolts of electricity. Watch in the video above, as they go head-to-head in an “electricity fight” that’s sure to excite more than just Tesla fanboys and science-lovers.

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Fly-Vertising

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For the CP3.VI launch, we created a live "frozen" moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A. http://www.nike.com/jumpman23/cp3vi/

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Old-time skaters ENESS jumped at the chance to bring skateboarding into the future by blending interactivity and high-tech mastery for the Tron Legacy premiere.

Each rider is equipped with an ipod and our custom-built app to measure their air time and trigger graphics whilst in the air and on landing.

A custom ramp was fabricated from steel to support a floating platform.

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Giant instrument made of 21 musical swings

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Captain Morgans Treasure Chest

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Nivea Stress Test

Nivea decides to try some crazy advertising for their products.

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Guerilla Marketing Example - Fast Lane - Volkswagen

Volkswagen to bring out the kid in you with a “Fast-lane slide” 

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Microsoft's Future Vision: Live, Work, Play

http://aka.ms/envision - Technology could transform our life at work, on the go, and at home. This is a snapshot of what the future will look like five to ten years from now. In the years ahead, technology will amplify our senses; help us stay connected to the people we care about and transform the way we live, work and play.

  The information contained in this email and any attachments may be private and is the confidential property of Team Epic, LLC and its affiliates. If you are not the intended recipient(s) or have otherwise received this email unlawfully or in error, please delete this email and inform the sender as soon as possible. This email may not be disclosed, stored, used, published or copied by anyone other than the intended recipient(s).