uycoffeejane-blog

[uycoffeejane-blog]

In the digital age, videos play a vital role in visual learning. A well executed content by a video production house can really boost your brand's identity.

[uycoffeejane-blog]

WHAT TO EXPECT IN A VIDEO PRODUCTION HOUSE

There are several things to look out for when working with a video production house. Although not every video production house is the same, there are different factors in the industry that you, as a client, would have to understand.  

Video production is and will always be changing.

It’s no surprise to see such a young team in a video production house. While it’s not necessarily a good thing, it isn’t a bad one either. A lot of video production houses gather young professionals who have a knack for filmmaking. Take a video production house established in 2010, most likely they will have young professionals who know exactly what they’re doing. The main point is, the industry is constantly changing and no single person knows everything there is about videography. The whole point of being in a video production house is to learn from each other.

Not everything is “included”

Just because it isn’t part of the quotation, doesn’t mean that it’s free. It’s the exact opposite. Everything in the quotation will be the only one you’ll be getting unless agreed on, there will be nothing else. A video production house, no matter how big or small, is still a business. Most clients will ask for an extra hour, more shots, push editors to their wit’s end. Don’t be that client. Be mindful of the terms set by the video production house and they’ll do the same.

The schedule is tight and charges do add up

You have to know that when working with a video production house, the schedule is very tight. They can cater to you for 6 hours and then have a new client come in at the exact time of when you left. In this industry, time is money and if you’re not going to abide by every single detail, additional charges will incur and it isn’t inconsiderate of them. They use electricity and manpower and an additional hour for free will definitely be no. Try to stick within your schedule and try to finish on time; if not, be willing to pay for that extra hour. Video production houses are a big investment and so, clients need to understand that the extra hour they ask for should be compensated for accordingly. It takes a lot of time for a single session and it takes a lot of people and energy and is very labor intensive and so, it’s best not to expect something other than what you're paying for, just so things are kept in check. If you’re in need of a professional video production house that can offer you a full range of services from corporate AVPs, social media ads shoot, event coverage, and more, check out Artzap Studio’s website and see what else they can offer you as a

video production house

.

[uycoffeejane-blog]

Being in a professional photo studio might be a little intimidating. Knowing how to stay calm and collected inside one can help you produce great quality photos.

[uycoffeejane-blog]

LOOK PROFESSIONAL IN A PROFESSIONAL PHOTO STUDIO

Have you ever experienced going into a photo studio to have a shoot and then suddenly, things don’t turn out the way you expected them to? Or maybe you go into a photo studio with all these ideas of poses in your mind and then suddenly you don’t know how to do any of it? More often than not, professional studios have a tight schedule to follow and the longer you take to produce good shots, that’ll most likely leave a mark on their record. Follow these easy steps on how to look professional in a professional photo studio.

Posture

Do not slouch. Probably the number one rule is to not slouch and be mindful of your posture. It’s so much easier to take flattering photos when you look tall in photos. Good posture, even if it isn’t in photos, make you look more confident and less awkward. Sit up or stand up straight and you’ll see the change instantly.

What’s your best angle?

A no-brainer. No matter how many times we say “love yourself” there will always be that extra bit of fat on your chin and cheek or a weird crooked angle of your nose. The best thing to do is to know your angles. A professional studio with a professional photographer would often tell you to do this and that and get you your best angles, but it wouldn’t hurt to know them yourself, right? Nail your angles and you’ll be sure to look 100% amazing in all your shots.

Choose your wardrobe wisely

Do you know the saying “dress to impress”? Choosing your wardrobe wisely is the same thing. Looking good on camera doesn’t only mean knowing your angles and making sure your posture is perfect, it’s also about what you wear. Normally, a photo studio would have a few pieces of clothing to choose from, but more often than not, they would not be carrying the whole lot that you wanted so it’s best to have your own wardrobe ready. Don’t force yourself into clothes you don’t like just for the sake of a better photo. You won’t feel comfortable and it will show.

Great lighting

Lighting is a huge factor in taking great photos. Knowing where your light it will make you seem more professional. If you’ve ever wondered why there are so many lights in a professional studio, it’s because good lighting will enhance all the photos and will give a dramatic effect. Bad lighting does the complete opposite and would accentuate any bad angles and textures you might have so be sure to be mindful of your lighting.

Say cheese!

They say that smile is the best accessory, so let loose and show those pearly whites!

Practice makes perfect

While we can’t all be professional models, what you can do to make yourself a bit more put together in front of the camera is to practice. Yes, that’s correct; you have to practice. Practice your smile, your angles, your posture, and see how a regular mirror turn into a camera and your room become a professional photo studio.

Being a professional model is really a full-time job. Just with these tips that were shared with you, you can see how there’s so much more thought put into good photos. A professional photo studio would provide you with great service and guidance from a professional point of view. Should you wish to have your photos professionally taken at a fair rate, check out Artzap Studio’s photography services. They offer different photography services and a professional photo studio right inside their office for small projects. Know more about their service

here.

[uycoffeejane-blog]

First step to a professional branding? A professional logo design. Not only does it add image boost it also boosts identity. Get your logo design professionally done!

[uycoffeejane-blog]

HOW TO: LOGO DESIGN

We scoured the internet for tips that tell you how to have a successful logo design. Not to disparage anyone’s effort to put together a list of things to remember when creating a logo design. While this may not be accurate and true for everyone, we did our best to compile the most general and inclusive sets of traits your logo design should have/be. Have look at our short list below

Memorable

A great brand has a memorable logo design. Take a moment and picture a brand, if its logo came to your mind first then that’s a good indicator of a good logo design. To become a brand that stands out, you need to have a logo design that would be memorable. To attain this, seek the help of an agency who has memorability in mind when creating a new design for your brand’s logo.

Color

One more thing that should be on top of your list for a logo design is the colors you’ll be using. Color psychology and theory play a huge role in logo design because the colors used for your logo would represent your brand as a whole. These colors might as well be your brand colors, so putting much thought and effort into picking the right set of colors, the right hue and shade are essential to establishing a good branding. Too faded and your brand won’t stand out, too vibrant and your brand might come off as tacky. Find balance.

Typography

There are some brands that do not have an icon for their logo design, but rather a wordart to represent them. This does not excuse you from having a memorable brand. Using typography to your advantage and creating a typeface that would be uniquely yours as a brand will increase your image.

Versatile

A logo design should be versatile for the simple reason that your logo will not only be used in your website but also in paraphernalia, business cards, letterheads, billboards even. If you know you’re going to be using your logo for something else, maybe it’s best to make a black and white version of it and see how it sits on the different marketing and branding collaterals you’ll use it for.

Appropriate

It’s important to ensure that your logo is appropriate for your brand and what you offer. It should exude your goal. An appropriate logo design should be made intended for your audience. If your business is a business that offers food, then having a logo that speaks for you and makes your brand look as appetizing as your food is the way to go, if you offer something more on the novelty end of the spectrum, then best to opt for a colorful and playful design.

Every design should be well-thought out and should just convey your brand because after all, a logo is part of your branding. Know how thick you want to the logo to be, how far apart, how colorful, etc. Get second opinions and value them, make sure you hit your market with your branding.

Creating a logo design is a tedious process and if you don’t invest in an agency that can give you the output you want, then creating a logo by yourself might be a waste of money. Look for an agency that can envision your goals and can materialize what you want.

Branding is one of Artzap Studio’s forte. You can check out their website and learn more about their other branding services like logo design, business card design, letterheads, and envelopes, etc. through this link

https://www.artzapstudio.com/services/branding/

.

[uycoffeejane-blog]

Digital marketing proposes great help for business wanting to take their online marketing game up a notch. Consult with online marketing experts and see how you can improve your business' performance!

[uycoffeejane-blog]

WHY IS ONLINE MARKETING SO EFFECTIVE?

There’s no doubt that online marketing is one of the most successful types of marketing in this day and age. There are several brands who have made the switch, or have added online marketing to their arsenal of marketing platforms and strategies. But the question remains, why is online marketing so effective?

Here are a few reasons we’ve gathered that will help solve this question.

IT’S WHERE YOUR MARKET LIES

One obvious reason as to why you should try online marketing is because your market is here. You can gather so much information about your audience just by making your online presence known. Through the real-time feedback of social media, you can use these pieces of information to build a stronger client database. With more or less 3-billion people using the internet around the world, you’re bound to reach your audience instantly. Since the boom of e-commerce, it’s now super easy to find a niche that will patronize your products and services.

There are two kinds of online audiences that could be your market. One is the market that is always browsing social media and different websites to be updated. This market has embraced the online world in their daily lives. On the other hand is a market that is really searching for your products and services. This market relies on the internet when they are in need/want something like food, products, services, useful information, etc. Of course, you want to be online for those two markets especially when they need you.

SAVES YOU MONEY

Creating traditional marketing and advertising efforts may be a little too off your budget, that’s why online marketing is wise area to venture into. More than getting to advertise your products and services in a wider range of audience, it is also a free service. As long as you have your internet connection, it’s possible for you to advertise online with the exception of paying additional fees to get your ads to a wider reach, but the bottomline here is you get to do advertise your brand at no cost whatsoever. This means you waste less money on marketing to people who are unlikely to ever respond. The best example is by joining a 3-day expo for $6,000 plus having other print media costs like brochures to give away during your event which can costs you another $1,000 or more versus investing your $6,000 budget to a 6-month online marketing campaign that can surely give you detailed results, facts, and numbers to analyze. With enough data on your website and online campaigns, you can always improve your strategies to reach your goals. 

INSTANT FEEDBACK

Have you ever wondered why online marketing is such a big deal? Simple. It’s because you get instant feedback. With traditional marketing, it takes a while for you to gather enough information to say that your campaign worked, but through online marketing, PPC (pay per click) ads, every click means that someone saw and had an engagement with you, with likes, comments, and shares, you get to know that people see your ads on social media, and when people contact you on your website, you know you’re ranking. These are just some of the instant feedback you get from your market. This way, not only do you get feedback, but you also get to work on it as quickly as possible, delivering better customer service.

THE INTERNET IS ALWAYS OPEN

A normal business would be open from 9 to 5, but with online marketing, you’re open 24 hours a day, 7 days a week. In normal businesses, you can often lose clients/customers when you open late or when you close early, but with online marketing, they can get to you whenever they want and so they wouldn’t have to wait for a day just to get to someone from customer service, because after all, you can be open during the weekends as well during holidays. Your website could be your marketing representative during the hours where you sleep so make sure to fill your website with all the good and necessary stuff that will answer the questions of your future clientele.  With all the new ways to advertise and market your business, it’s clear that online marketing is a marketing strategy that you should try and delve into. Not only do you get the benefits of traditional advertising, but you also get to figure out more about your customers. If you’re open to trying online marketing for your business,

Artzap Studio

offers full digital marketing services for any service. Know more about their services through this link  

https://www.artzapstudio.com/services/digital-marketing/

.

[uycoffeejane-blog]

A great way to improve your business is through a professional eCommerce website. Explore the benefits of a working eCommerce site through this article!

[uycoffeejane-blog]

ECOMMERCE WEBSITE DESIGN TIPS

One of the most successful websites in today’s time is eCommerce websites. If you frequent Amazon, IKEA, and any other major brand, they will most certainly have a website, but what makes an eCommerce website different is its ability to give to the customers the liberty to choose what they want and to see it for themselves through your website. eCommerce websites have now become a huge hit in many countries. In the Philippines alone, there has been a boom in the industry within the last couple of years. Major players like Lazada, BeautyMNL, Althea Korea, Shopee, Zalora, and many more have been permeating in the Philippine market because they see potential in their online market. If you’re thinking about making your website eCommerce websites, we’ve found a few tips that can guide you in making this switch. Check out our list down below.

Easy navigation

Easy navigation. If you’re going to ask yourself how you’re going to make this happen, it’s easy; just keep your search bar within reach at all times, and be sure it’s there for every page. Why? It’s because customers want everything within reach, they want everything laid out for them. If you place a search bar within your pages at all times, it’s is very likely that they will utilize this to locate products they saw 2 days ago, but can’t remember the name of except the words “pink hat”. This will lead to better navigation within the site and your customers will be grateful.

Quality images

eCommerce isn’t anything but having your products bought by online customers, and the best way to advertise your products is by providing your customers with high-quality photos that will show the details of your product. Choose photos that are vibrant and are eye-catching, because most likely, these will be the products your customers will put their attention to. Don’t settle for mediocre photos that are grainy and blurred. Good quality photos also enhance the image of your brand. By having great photos, your brand/business looks more credible and more reliable in comparison to businesses who have lousy photos.

Offer “doubt”

Customers are known for being fickle minded. There are physical store buyers who pick up a product more than 7 times just because they’re having second thoughts about it. Don’t be inconsiderate and offer the same convenience to your customers. What makes this effective is that you’re offering them more liberty to do what they want, on their own terms. A well-designed eCommerce website should have a “back” button, a “remove from cart” button, “delete from wishlist” button and more just so your customers won’t be pressured into making a final decision right away. They will better appreciate this because they know that they can always go back to your website to purchase the product they placed in their cart 6 times yesterday. Without this option, your customers might get turned off by the fact that you’re not giving them the freedom to do what they want.

Give your customers what they want

Your customers are looking to the internet for answers and you should be there to have it for them. You can try and apply filters for your products that way your customers can easily zone into what they want from you.

Update it constantly

The tricky thing about an eCommerce website is that you’re offering products. What that means is that eventually, stocks will run out until you finally restock items, or when there’s a seasonal item and then you have to pull it out after the season ends, all these things are what you have to look out for when handling an eCommerce website. Updating your site constantly will be the best things to do to avoid any errors, also keeping it in check regularly on the backend will prevent it from crashing, slow loading time, and bugs.

SEO

Integrating SEO or Search Engine Optimized content on your eCommerce website can boost your site’s visibility on Google. The more optimized your content is, Google will most likely take this as a business that offers products that people actually look for. Once Google realizes that your content holds information that its user look for, they will pull you up the search ranking and may just give you a spot in their top page.  SEO is something that can be provided by a skilled web design team if you don’t know how to do it yourself. Best to look for a team that can offer it at a fair rate, but has expertise in doing projects related to this. A successful eCommerce website cannot we achieved overnight, it takes time, dedication, hard work, and a whole lot of investment. But then again, it becomes all worth it in the end when you see your customers come back for more and see your site rank. Invest in a good eCommerce website and see your business grow. Get the help of a professional web design team to help you achieve your goals. Artzap Studio is a small group of creatives who have expertise in web design and development. Check out their portfolio and more of their web design and development services

here

.

[uycoffeejane-blog]

HOW CONTENT MARKETING WORKS WITH SOCIAL MEDIA

In content marketing, creating content is one thing, but getting it circulated. Now if you think about getting word around, you wouldn’t think about newspaper first, or the radio, or any traditional media, no. Your immediate thought is social media.

Social media is now one of the key players in marketing because every business has its own social media platform that they use, but it’s not as simple as putting it out there on Facebook and then letting it do its thing by itself. There’s actually a whole process that actually works in order to assure that your content travels around.

Here are some of the best ways you can do to boost the visibility and circulation of your content marketing.

How do you address your audience?

Social media is all about speaking your mind and having your own space as to where you can vent out your feelings. But of course, everyone on social media automatically means that everyone has their own way of speaking. Not literally, but a way of how they appeal to their friends. Much like individuals, content marketing is all about speaking to your audience. It’s a given fact that everyone has a different pace and a different taste. There are different ways to address your audience and these ways would pave way for you to reach and appeal to your audience, this could mean a friendlier approach? Something more professional? You decide.

Quality content shouldn’t be a one-time thing

In content marketing, content is obviously king. The better the content, the more likely will your audience appreciate you by sharing and liking your post in your socials. But how many times have you thought “Oh, I’ve already done this topic. I should do a different one”? Guilty? Chances are, you’re just scared that your audience  will see this “repeat”; but it doesn’t have to be that way though. Sky the limit when it comes to your content; and you can rewrite, rephrase, reformat, redo the whole thing using the same topic and share it as much as you like because there’s no fault in adding more content to an already great one. The difference will lie in the way you alter your content and how you will remarket this to your audience.

The numbers don’t define you

Successful content isn’t about the number of likes or shares it has. Sure, it’ll be great to have a gazillion followers, but at the end of the day, it’s those who take time to read and engage with you are the keepers.

Choose the best time to share your content

Maybe you never noticed, but there are actually patterns of when most people are online at the same time. You want to find this schedule and study it thoroughly like the kind of posts they like and react to, the time they come online, their location, their demographics, and all of that.  Content marketing is all about strategic marketing because through content marketing, you get to know who your audiences are and what their behavior is like and so you work your best to get in their line of sight and appeal to them through social media, which is the fastest way anyone can reach anyone around the world.

But of course, not every platform works the same. People differ according to their preferred platform so just be mindful of that. Choose your platform and timings wisely!

Get to know your audience

Know who your audience is. Make sure that they’re the ones you want to target. Content marketing is also about strategy and likewise, social media marketing as well. Other than having social media as your main platform for your content, choosing the right influencers or the right people to help you achieve your target requires research. Learn about your niche and how they can help you achieve your goals. Reach audiences who share similar interests and passions to you and your client and build a relationship based on this. Try to reach a compromise and they’ll most likely share your content with their own followers because you’ve connected with them through a deeper level by touching their interests.

Take in negative feedback

It’s a given fact that not everyone will appreciate or take in your content as well as others do, the best way to deal with it is simply by accepting their feedback. Content marketing is tricky. No matter how good and of quality your content is, there will always be those who cannot relate to it, who do not like it, or simply do not care for it, and it’s a reality content marketers and writers need to accept. Other than accepting it, you should assess and see if their criticism/feedback is sound. If it is, then try to improve on these aspects so that you can touch a wider niche; but on the occasion that you’ve just run into some internet troll,s it’d be best to not mind them at all.

There is no written way of how to achieve your viewers just through content marketing and social media marketing, but there will always be a guide based on the people who have already undergone these methods.

If you’re in need of professional content marketing or

social media marketing services

, Artzap Studio offers a complete array of services.

[uycoffeejane-blog]

Is hiring a graphic designer in the Philippines a good choice? This blog talks about the pros and cons of hiring a graphic designer and why hiring a graphic designer in the Philippines is your best bet!

[uycoffeejane-blog]

IS HIRING A GRAPHIC DESIGNER IN THE PHILIPPINES A GOOD CHOICE?

A graphic designer in the Philippines is said to be one of the most flexible in the industry. They work quick and they work well. Have you ever wondered why? The answer’s really simple if you think about it. It’s because of you. Yeah, you. The better the working environment prior and during employment actually plays a big part as to why a graphic designer in the Philippines, or anywhere in the world would perform well. Still confused? Here are some tips to help you crack the code. 

WHAT DO YOU EXPECT FROM THEM?

Any and all projects should start from a well-briefed one. Enough information should be given to the graphic designers so that they know how to tweak their designs according to your target. Ensure that the brief covers everything including company details, project objectives, any special instructions given by the client, and more. Be upfront in telling them that this is what you expect from them so that they can tell you if it’s possible or not. From there, you can compromise.

WHAT DO YOU WANT?

Have you ever had a time where you were asked about what flavor you wanted at an ice cream parlor you’ve never been to. This ice cream parlor serves only artisan flavors and none of those chocolate, strawberry, and vanilla flavors. You go to the cashier and hey ask you what you want, but they haven’t given you any menu, and there was none put up on their walls. You’re going in blind, but you have to choose because the cashier is asking for your order and people are lined up behind you. You end up getting a flavor that you completely hate, all because you had no idea what to choose, nor did the cashier know.

 This is exactly what you’re doing to your designers. You asking them to make a design without telling them what you have and what you want. They go into work blind and then when they get the result, it wasn’t what they were expecting. Designers work best when they’re told of what is expected, when they are briefed properly and when they have your constant guidance on each design decision they create. One of the best things about hiring a graphic designer in the Philippines is their ability to adapt to any environment, as long as they’re given the right brief and the correct guidance. They can become one of the greatest asset of your company. 

WHAT DO THEY HAVE UNDER THEIR SLEEVES?

One great way to narrow down your candidates is by asking them a question out of the blue. See how they are on their feet and how they are able to process a situation out of the blue. This way, you can also have an insight on their abilities and their creative process, right off the bat, without even seeing them actually work. The goal here is to see how well each applicant handles the unknown and unfamiliar. A graphic designer in the philippines is always spontaneous and always has a knack for exploring the unknown.

ASSESS THEIR CREATIVE PROCESS THROUGH A TEST

Portfolios are great, but to ensure that you get the cream of the crop, or someone who you really need, consider having a trial project done. It could be in the office, or at home then give them a deadline. This way, you have a better understanding of how the designer works creatively. You will also be able to see was/were their inspiration/s when creating their designs.

DON’T BE AFRAID TO ASK ABOUT WHAT THEY ARE EXPECTING FROM YOU

Hiring a graphic designer in the Philippines is easy because more often than not, they’ll tell you what they want right away once you ask. They’re not afraid to speak their mind and what they need. But of course, not every designer is like that. Asking your candidate what they expect from you is a great way to achieve a mutual understanding of each other. This would greatly affect relationships, work ethics and more. Don’t be afraid to compromise. Your designer is an asset and an investment, which would mean that the more you understand each other, the more you’ll be able to produce output that both of you would be happy about.

EXPLAIN YOURSELF

Not everyone has the chance to be a part of a company from the very start, and so not everyone had the chance to know your brand from the start. When hiring a graphic designer, ensure that you have briefed your candidate, not about your client, but about your company and the type of business you run. It’s close to impossible for a designer to design anything according to what you want if they have no knowledge whatsoever of your brand and what you do.

UNDERSTAND YOUR DESIGNER

Always understand what pushes your designer to do more. Find out what inspires them, be it through film, other brands, other artists, books, food, etc. It will give you a much better sense of their style. Their inspirations can be beneficial to your brand, so understand where they come from and what inspires them to do more.

 When hiring a graphic designer, it’s important to remember that you’re not just investing in a skill, but you’re investing in a long term relationship. Though a graphic designer’s skill is important, their personality and work ethic is just as important. These aren’t things you’ll find on a resume and they can only be discovered through real life interaction. If you’re thinking of hiring a graphic designer in the Philippines, you can check our Artzap Studio! They offer various graphic design services for any business. Check them out!