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What is new in WhatsApp currently?

Here are some the latest features and updates of WhatsApp and WhatsApp Business API as of 2023:

WhatsApp Updates:

Silently Leave Groups: Users can now leave a group privately, with only the group admins being notified.

Online Status Control: Users have the option to select who can see when they're online.

Screenshot Blocking for View Once Messages: This adds an extra layer of protection for photos and media shared using the View Once option.

Retrieve Deleted Messages: A feature in development allows users to retrieve accidentally deleted messages.

Enhanced Group Admin Controls: Admins will soon be able to delete any message, image, or video from their groups.

Track Past Members of WhatsApp Groups: Users joining groups can view who has joined or left the group in the last 60 days​​.

WhatsApp Business API Updates:

WhatsApp Business API is a programmable API, launched by Facebook in 2018 allowing businesses to Broadcast & receive Unlimited messages to a Global audience & drive better customer experiences on WhatsApp. Click here Know about What Is WhatsApp Business API

Here are some latest updates of WABA(WhatsApp Business API)

Integrations with CRM, Analytics, and Third-Party Apps: Businesses can integrate WhatsApp data into their customer engagement strategies and communication processes.

Verified WhatsApp Business Profile: The Green Tick indicates a verified business account, enhancing trust and credibility.

Messages Broadcast: Enables sending messages to large groups of customers simultaneously for bulk notifications or promotions.

No Separate App Needed: Businesses can access the API through WhatsApp Business Solution Providers (BSPs) Like ttCHat.io

WhatsApp Virtual Assistant & Interactive Messages: Supports virtual assistants for automated responses and interactive messages for a personalized customer experience.

Multi-Agent Access for Customer Support: Multiple agents can access the business WhatsApp account, improving response times and efficiency​​.

WhatsApp Commerce Features:

WhatsApp Catalogs: Businesses can showcase their products and services with images, descriptions, and pricing, allowing customers to browse and purchase directly via WhatsApp.

Automated Order Management: Features include order confirmation messages, tracking information, and delivery updates.

Direct Purchases: Customers can make purchases through integrated payment systems like Stripe or PayPal without leaving the app.

Customer Support and Engagement: Leveraging virtual assistants, interactive messages, and personalized recommendations to build stronger customer relationships​​.

These updates enhance both the personal and business user experiences on WhatsApp, offering more privacy, convenience, and engagement opportunities.

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What is the difference between the WhatsApp business API and the WhatsApp business app?

WhatsApp Business API and WhatsApp Business App serve different purposes and are designed for different types of users.

WhatsApp Business App:

Target Audience: Small and medium-sized businesses (SMBs).

Usage: The WhatsApp Business App is a free application designed for small businesses to interact with their customers on a personal level. It provides features such as creating a business profile, quick replies, labels, and automated greetings.

Access: It is available for download on mobile devices (iOS and Android).

Capabilities: It is suitable for businesses with a small customer base that need to manage customer communication on a one-on-one basis.

WhatsApp Business API:

Target Audience: Larger businesses and enterprises.

Usage: The WhatsApp Business API is an interface for medium to large businesses to integrate WhatsApp into their communication and customer support systems. It enables businesses to send non-promotional messages, notifications, and provide customer support at scale.

Access: It requires approval from WhatsApp and is intended for integration into existing CRM (Customer Relationship Management) systems.

Capabilities: It allows for more automated and programmatic communication. It's suitable for businesses that need to handle a large volume of messages and want to integrate WhatsApp into their existing infrastructure.

Read more…ttChat.io, as a platform that provides access to the WhatsApp Business API, offers you services for businesses that require more advanced and automated communication solutions. This includes features such as chatbots, message templates, and integration with other business tools.